Do you dream of a week-long vacation in Greece for only 10,000 CZK or a three-week stay in Thailand for just 20,000 CZK? Do you think it’s impossible? Don’t be mistaken – these prices are a common reality for travelers who have learned to plan their vacation without a travel agency. In this article, Vacation without a Travel Agency: 12 Tips on how to Plan your Dream Vacation, we’ll show you how to do it so you can enjoy your dream vacation exactly as you imagine it, and for a fraction of the price.

Vacation without a Travel Agency: why it Pays off to Travel without one?

A vacation with a travel agency is undoubtedly more convenient. You pay, and someone arranges everything for you. But you pay extra for this convenience, and not a little. Let’s look at a specific example of our road trip through Iceland:

• 14-day road trip in Iceland for a family of 4 with a travel agency: 443,000 CZK (without meals, without all excursions)
• The same stay in the same hotel organized independently: 111,529 CZK

A difference of more than 300,000 CZK is worth considering, isn’t it? And it would be even greater, because travel agencies don’t cover everything…

In addition to saving money, you also gain other benefits:

• Flexibility and freedom – a vacation exactly to your liking
• More authentic experiences – a greater chance to get to know the local culture and life
• Development of travel skills – each subsequent trip will be easier to plan
• Possibility of spontaneous changes – if you like a place, you simply stay longer

Read also: 20 most beautiful places in Iceland

Planning a Vacation Step by Step

Are you wondering how to plan a vacation without a travel agency yourself? We’ve put together how to do it for you:

Choosing a Destination and Date – where to Start

When planning a vacation, it’s crucial to first clarify what you expect from it. Do you long for relaxation on the beach? For adrenaline experiences in the mountains? Or for exploring historical monuments? Your preferences will help you narrow down your choice of destinations.

Equally important is the travel date. If you are not tied to school holidays, we recommend traveling outside the main season – in June or September. You will gain a double advantage: lower prices and fewer tourists. And you don’t have to worry about bad weather – in many Mediterranean destinations, these months are still warm and sunny.

When we planned our trip to Iceland, we decided to go at the end of September. We were a little worried about the autumn weather, but it gave us a unique opportunity to see Iceland in its raw beauty without crowds of tourists.

And surprisingly, although winter officially began on October 1st, temperatures did not drop below freezing. The truth is, that Icelandic wind will get under your nails even in summer, so a winter jacket, hat, and gloves are a must in any season.

💡TIP: Where to go on vacation in 2025

Setting a Budget – how much Will a Vacation without a Travel Agency Cost You?

Before you start planning, determine how much money you can and want to spend on your vacation.

The budget should include:

• Transportation (flights or car travel costs)
• Accommodation
• Meals
• Attractions and excursions
• Local transfers (public transport, taxi, car rental)
• Reserve for unexpected expenses (approx. 10-15% of the total amount)

On our two-week road trip through Iceland, which we took with four people, we found that the highest expenses were accommodation (47,795 CZK) and transportation – car rental cost 15,493 CZK and petrol 20,200 CZK. Thanks to cooking our own meals, we spent only 6,636 CZK on food, which is only 120 CZK per person per day! The total cost per person was 27,882 CZK.

These are only indicative prices from a few years ago, but they show that even more expensive destinations like Iceland can be affordable if you travel in a group and know how to manage your finances. Traveling with more people is more economical because you can share accommodation and transportation costs.

Flight Booking – how to Find the Cheapest Flights

Flights make up a significant part of the travel budget, so it’s important to book them in advance and compare prices. For the best deals:

• Book 2-3 months in advance – statistically, prices are lowest during this period
• Be flexible with dates – a shift of just two days can mean saving thousands of crowns
• Use comparison sites – Skyscanner, Momondo, or Google Flights will show you prices across airlines
• Subscribe to newsletters with promotions – portals like Cestujlevne.cz or Zaletsi.cz regularly inform about advantageous offers
• Fly in the middle of the week – Tuesday and Wednesday flights are often cheaper than weekend flights

Low-cost airlines often entice with very low prices, but don’t forget to check what is included in the price. You usually pay extra for checked baggage, seat selection, and refreshments. Sometimes it can be more advantageous to fly with a traditional airline that has more services included in the basic price.

💡TIP: You can find more about finding cheap flights in our article

Finding Accommodation – how to Find Cheap Accommodation

Accommodation is another essential item in your budget and will significantly affect the comfort of your trip. You have several options, each with its own advantages:

• Booking.com – our proven choice for booking accommodation. In Iceland, thanks to it, we found affordable rooms even in more luxurious hotels, which would have cost us much more through a travel agency. Booking’s strengths are its clear interface, filters (price, location, amenities), and especially reviews from verified guests. The service often offers the option of free cancellation, which gives flexibility to your plans.
• Airbnb – this platform allows accommodation in private homes and apartments. The advantage is a more authentic experience and often the possibility of cooking, which can significantly reduce food costs. From our own experience, however, we recommend Airbnb more for experienced travelers with a good knowledge of English. Once it happened that we arrived at the place and no one was there. Airbnb did refund our money, but we prefer not to recommend this platform to beginners.
• Hostelworld.com – a great choice for budget travelers. In Iceland, we used hostels several times and were pleasantly surprised by their quality. You don’t have to worry about sleeping in unsuitable conditions – modern hostels offer a clean and comfortable environment. You can choose between a shared room (the cheapest option) or a private room.

When choosing accommodation, consider:

• Location – accommodation in city centers is usually more expensive, but you save on transport
• Public transport accessibility – if you don’t have a rented car, check how to get from your accommodation to the places you want to visit
• Amenities – do you need a kitchen? WiFi? Air conditioning? Adapt your choice to your needs
• Check-in and check-out times – especially if you arrive late at night or depart early in the morning

Transportation and Public Transport at the Destination – how to get Around

The way you move around your destination will fundamentally affect your experiences and budget. You have several options:

• Car rental – offers the greatest flexibility and freedom. In Iceland, we rented a Suzuki Grand Vitara SUV, which allowed us to explore even less accessible places. For booking, we recommend using the comparison site DiscoverCars.com, where you can easily compare offers from different companies. This way, you avoid dubious resellers or overpriced rentals directly at the airport.
• Public transport – in many European cities, public transport is efficient and affordable. Find out if your destination offers tourist cards combining unlimited travel with attraction admissions.
• Taxi and ridesharing – services like Uber or Bolt can be surprisingly affordable even abroad. They are usually cheaper than traditional taxi services.

For travel from the airport to accommodation, find out the options in advance – most airports offer shuttle buses, trains, or metro. This is usually cheaper than a taxi and in many cases faster due to traffic jams.

Destination Information – What You Need to Know

Before you set off on your journey, take the time to thoroughly research your destination. It can save you a lot of trouble and help you get the most out of your trip. It’s good to read as much as possible about the destination.

• Cultural specifics – find out basic information about the local culture, customs, and etiquette. In Iceland, for example, we found out that before entering thermal springs, it is necessary to shower thoroughly without swimwear, which can be a surprise for some.
• Security situation – check the current security situation on the Ministry of Foreign Affairs website. Find out where the nearest Czech embassy is.
• Local currency and payments – how widely are payment cards accepted? Will you need cash? What are the fees for ATM withdrawals?
• Language – learn at least basic phrases in the local language. Even though you can communicate in English in many tourist destinations, locals will appreciate your effort to speak their language.
• Weather and seasonality – check the weather forecast and pack accordingly. In Iceland, you must be prepared for all four seasons in one day, while in southern Spain in summer, you will primarily need sun protection.

Planning Activities – What You Want to See and Experience

Once you have chosen your destination, studied the basic information, and booked your accommodation, it’s time to plan what you want to see and experience. Create a list of places and activities according to your priorities, and if you’re not lazy, you can create a map of places and sights, for example, in Google Maps. Create a list:

• Must-see – what you definitely shouldn’t miss
• Nice-to-see – places you’d like to visit, but aren’t essential
• Alternatives – where to go if the weather doesn’t cooperate or plans change

However, don’t plan your schedule too tightly. Leave room for spontaneous discovery and relaxation. From our own experience, we know that sometimes the best places are found by chance. In Iceland, we once turned off onto an unmarked road and discovered a breathtaking thermal lake where we were completely alone – an experience that we would probably have missed in a travel agency’s itinerary.

For inspiration, use:

• Travel blogs and vlogs
• Guidebooks (Lonely Planet, Rough Guide)
• Instagram and Pinterest
• TripAdvisor and Google Maps reviews
• Recommendations from friends who have visited the destination

Preparing for the Trip – Final Steps

A few weeks before departure, it’s time for the last and probably most important preparations:

• Travel insurance – never travel without it! Choose insurance that matches the nature of your trip and check that it covers all activities you plan (e.g., diving, skiing, surfing, high-altitude hiking). We use the services of SafetyWing – you can read the review HERE.
• Travel documents – check the validity of your passport (it should be valid for at least 6 months after your planned return) and find out if you need visas or other permits.
• Health preparation – inquire about recommended or mandatory vaccinations for your destination. Prepare a personal first-aid kit with medicines you normally use, plus basic first-aid equipment.
• Mobile connection – find out about internet connectivity. Within the EU, you can use data from your plan; outside the EU, get a local SIM card or eSIM. Traveling without a connection is difficult today – you need maps, translators, information about opening hours, and more.
• Download useful apps – before your trip, download apps that will make your travel easier, for example:

• Google Maps or Mapy.cz with offline maps of your destination
• Google Translate with an offline package of the local language
• ChatGPT – artificial intelligence that can easily translate or find anything for you (not 100% reliable, but fast)
• Airline, accommodation, and local transport apps

Lukáš and Lucie recommend

Where to stay on an independent holiday

5 accommodations — hotels and other lodging options

⭐ TOP CHOICE 🏨 Hotel

Booking.com

A proven choice for booking accommodation with a clear interface, filters by price, location and amenities, reviews from verified guests and often free cancellation options.

★★★★ Check prices

Check availability 🏡 Pension/B&B

Airbnb

Platform for accommodation in private homes and apartments with a more authentic experience and the option to cook, more suitable for experienced travelers with good English skills.

★★★★ Check prices

Check availability 🏡 Pension/B&B

Hostelworld.com

A great choice for travelers on a limited budget. Modern hostels offer clean and comfortable environments, you can choose between shared or private rooms.

★★★★ Check prices

Check availability 🏨 Hotel

DiscoverCars.com

Car rental comparison site where you can easily compare offers from different companies. This way you avoid dubious resellers or overpriced rental agencies directly at the airport.

★★★★ Check prices

Check availability 🔍 Search

View all accommodations for independent holidays

Explore all available accommodation options for independent holidays and find the best one according to your preferences and budget.

★★★★ Compare prices

Check availability

Vacation without a Travel Agency: 12 Tips on how to Plan your Dream Vacation

Finally, we’ve put together a few more tips and tricks for a hassle-free vacation.

Utilize Local Knowledge

Locals know the best restaurants, hidden gems, and ways to save money. Don’t be afraid to ask them for recommendations. In Iceland, locals advised us to visit less-known thermal springs that were free and without tourists – an invaluable experience.

Food and Drink – how to save Money

Food can be a significant part of your travel budget. In Iceland, we found that food in restaurants is three times more expensive than in our country. Thanks to cooking our own meals, we spent only a fraction of what we would have paid in restaurants. However, if you want to go to a restaurant, choose one that is not right in front of a famous landmark, but perhaps just around the corner – they are usually significantly cheaper.

A few tips on how to save money on food:

• Stay in places with a kitchenette
• Have breakfast at your accommodation or buy pastries at the supermarket
• Have lunch at restaurants (lunch menus are usually cheaper than dinner)
• Shop at local supermarkets or markets
• Bring a water bottle to refill (in many countries, tap water is drinkable)

Safety First

Travel enthusiasm should not overshadow caution. Here are some basic rules for your safety:

• Store copies of important documents online and in print
• Do not leave valuables unattended
• Find out about dangerous parts of the city
• Keep embassy contact information and emergency numbers with you
• Get travel insurance
• Share your itinerary with someone who stays at home

Packing – less is More

The less you carry, the easier it is to move around. When packing, consider:

• Layering clothes – multiple thin layers are more practical than one thick one
• Versatility – every piece of clothing should be combinable with multiple outfits
• Local purchases – some things you can buy on site
• Electronics – don’t forget the right power adapters and a power bank
• Comfortable footwear – nothing ruins a vacation faster than blisters and sore feet
• Suitable luggage – if you plan to move around a lot, a backpack is better than a wheeled suitcase

Conclusion: your Adventure Awaits

Traveling without a travel agency opens the door to more authentic experiences and often significant savings. Thanks to the internet and social media, planning your own vacation is easier than ever before. Just a little time, patience, and following the steps we’ve outlined for you.

The most important thing, however, is your attitude – be open to new experiences, prepared for unexpected changes, and willing to step out of your comfort zone. These are often the moments that become the most precious memories.

Whether you decide to relax on the beach, explore historical monuments, or adventure in the wilderness, we wish you a journey full of unforgettable experiences!

FAQ

Whenever I think about travelling with our one-year-old son, it always starts with the same dilemma: we want to see and experience things, but keeping our son Jonáš happy is absolutely essential. When we were planning a weekend in Prague, none of my friends expected us to book a Prague hotel right next to Charles Bridge.

“With a toddler? It’ll be noisy, packed with tourists, and totally uncomfortable,” they warned me. But I took the gamble and chose Domus Balthasar – and it turned out to be the best decision we could have made.

TL;DR

• Domus Balthasar is a surprisingly brilliant choice for families with small children – the enormous rooms provide plenty of space for playing,
• The location right next to Charles Bridge lets you admire Prague without the tourist crowds (because toddlers always wake up early)
• The surrounding area has cafés with kids’ play corners
• No lift isn’t a problem – you can safely leave the pushchair by the entrance
• And parking? Surprisingly easy to sort out using the Mr. Parkit app

An unexpected choice for a family holiday that will win you over

Domus Balthasar is a boutique hotel in a historic building right next to the Lesser Town Bridge Tower – at Charles Bridge. At first glance, it’s exactly the kind of place most parents with small children would avoid – a historic building in the busiest part of the city. But the opposite is true – this hotel is practically made for a city break with a toddler.

The hotel has just eight rooms, all spacious and beautifully appointed. You can choose from generous Deluxe King rooms (40 m²), Royal Suites, and attic studios. For families with children, the Royal Suite is ideal – it features two large beds and enough room for even the most energetic toddlers to roam freely.

A location that lets you see Prague without the crowds

The biggest perk of staying right next to Charles Bridge is being able to take full advantage of your early riser – which most toddlers undeniably are. Our son wakes up around six every morning, which in most situations would be maddening. In the centre of Prague, this “disadvantage” turns into an amazing opportunity to see the city in a completely different light.

Every morning we headed out around seven and had Charles Bridge, Malostranské Square, and the surrounding lanes practically to ourselves. No tourist crowds, no queues – just us, our toddler, and stunning Prague bathed in morning sunlight.

Another advantage is that you don’t need to worry about complicated journeys on public transport. Our son generally only tolerates the pushchair for short distances, so the proximity to all the main attractions was absolutely priceless. From the hotel, you can walk to Prague Castle, Malostranské Square, or across the bridge to the Old Town in just a few minutes.

Parking in the city centre is surprisingly straightforward

Since the hotel is right in the historic centre, it doesn’t have its own car park. That might sound like a drawback at first, but there’s an elegant solution. We used a service called Mr. Parkit, which is essentially the Airbnb of garages.

Here’s how we did it: on the first evening, we parked in a garage near the hotel (more expensive, but practical for unloading all our stuff). For the remaining days, we moved the car to a garage in the Dejvice neighbourhood, where parking was significantly cheaper. This worked perfectly for us because we didn’t need the car at all in the city centre.

Rooms that are made for families

Let’s be honest – tiny hotel rooms are absolutely useless when you’re travelling with an active toddler.

Space to play and relax

The best thing about this hotel is the generously sized rooms. Jonáš had plenty of space to play, things to explore, and we didn’t have to stress in the morning about whether my husband could keep him entertained long enough for me to get ready.

After a long day out, we didn’t feel cooped up – the room offered enough space for all our activities, including a large coffee table where we had a little picnic at the end of the day. It didn’t even matter that we’d forgotten to pack a travel high chair for Jonáš.

Any seasoned parent knows that evenings with a toddler in a cramped hotel room can be a nightmare. Here, it was a breeze.

Temperature on your terms, not the hotel’s

A major plus was the in-room temperature control system. When we arrived, the room was on the cooler side, which we welcomed. We’ve had several unpleasant experiences at other luxury hotels where the heating was cranked up to 25°C and you simply couldn’t sleep – and you couldn’t even open the windows (looking at you, that one hotel in Budapest we’ll never return to).

At Domus Balthasar, we could set the temperature exactly how we wanted it. We quickly adjusted it to a comfortable 21°C and within minutes the room was just right. For me, that’s the perfect sleeping temperature.

Lukáš and Lucie recommend

Where to stay in Prague

2 accommodations — hotels and other lodging options

⭐ TOP CHOICE 🏨 Hotel

Domus Balthasar

Boutique hotel in a historic building right next to Charles Bridge with eight spacious rooms (40 m²). Ideal for families with children thanks to large Royal Suite rooms with two large beds, stunning views of Charles Bridge and luxurious amenities including Czech Manufaktura cosmetics.

★★★★ Check prices

Check availability 🔍 Search

View all accommodations in Prague

Explore all available accommodation options in Prague and find the best one according to your preferences and budget.

★★★★ Compare prices

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Breathtaking views

Our room had a gorgeous view directly onto Charles Bridge and the Lesser Town Bridge Tower. Jonáš kept pointing at the window, and we easily spent 45 minutes a day just watching the people go by below.

A view like that is priceless. Toddlers love watching the hustle and bustle outside, and here we had the most beautiful view Prague has to offer.

Lovely details: Toiletries and amenities

In the bathroom, we found luxury toiletries from Manufaktura, a well-known Czech natural cosmetics brand. I think almost every mum will appreciate quality natural products instead of generic hotel miniatures. Manufaktura is also committed to sustainability – their products are free from mineral oils, silicones, and parabens.

I absolutely fell in love with the jasmine scent in the bathroom. It was a Vila Hermanos Apothecary Sea Salt & Jasmine aroma diffuser, and it complemented the room’s atmosphere so perfectly that I ordered one for myself as soon as we got home – and recommended it to my mother-in-law, who adores jasmine.

The comfortable bed came with luxurious feather pillows and high-quality bedding. Even these seemingly small details make a huge difference – when you return to your hotel exhausted after a full day of exploring with a toddler, you appreciate everything that helps you get a proper night’s rest.

Tips for visiting Prague city centre with a toddler

If you decide to book this hotel, here are a few tips you might find useful.

Morning rituals at The Spot

For families with children, I’d recommend breakfast at the nearby café called The Spot. The hotel does offer the option of breakfast at a partner restaurant, but we preferred this café, which has a kids’ play corner in the back. We could enjoy our coffee and breakfast in peace while our son played with the toys.

I tried the avocado toast, Turkish eggs, porridge, and shakshuka – everything was excellent. It’s a perfect way to start the day before heading out to explore Prague. For parents of small children, a café with a play area is an absolute godsend.

Pushchair and getting around the city

The hotel doesn’t have a lift, which might sound like a problem for families with a full-size pushchair, but in practice it really wasn’t an issue at all. We simply left the pushchair downstairs by the entrance, where it was perfectly safe. For our next trip, I’m planning to get a compact travel stroller, so it won’t be a concern at all.

What the hotel doesn’t have

Domus Balthasar isn’t a typical family hotel with kids’ clubs, children’s pools, and play areas. It’s more of an elegant urban base for families who want to enjoy Prague as adults, not just as parents. A few things you might expect from a standard family hotel aren’t available here – but surprisingly, it really doesn’t matter.

There’s no lift, and you’ll need to keep that in mind. But as I mentioned, you can easily leave the pushchair safely by the entrance, and you won’t use it much in the historic centre anyway.

The hotel also doesn’t have its own restaurant or a standard breakfast buffet. We actually saw this as an advantage – instead of the same old hotel buffet, we discovered new cafés and bistros in the neighbourhood every day. You can have breakfast at the partner café, which is apparently excellent. We just preferred the freedom of going somewhere different each morning.

There’s no on-site parking either, but with Mr. Parkit, it’s an easily solvable issue. We knew about it in advance and came prepared, so it didn’t hold us back in the slightest.

Who is Domus Balthasar perfect for?

This Prague hotel is a perfect choice for families who:

• Want to make the most of the perks of travelling with small children (including the early wake-ups)
• Prefer spacious rooms where a toddler can move around freely
• Dream of experiencing Prague without the tourist crowds
• Are flexible and don’t need traditional “all-inclusive” services

What to read next

• Luxury hotels in Prague,
• Things to see and do in Prague.

Looking for inspiration for your summer holiday in 2025? The world of travel is changing before our eyes – tourists are increasingly turning away from overcrowded hotspots in favour of authentic, meaningful experiences. These are the best travel destinations 2025 has to offer.

Our guide will show you which travel destinations are trending this year, what new trends are shaping travellers’ decisions, and where to head if you’re looking for something truly extraordinary and unforgettable.

Top Travel Destinations You Must Visit in 2025

According to the latest report by Euromonitor, which annually ranks the best tourist destinations, Paris has once again claimed the top spot in the ranking of the 100 best cities to visit, and it’s the fourth consecutive year. The French capital maintains its position thanks to a combination of historical grandeur, cultural influence, and modern sustainability initiatives.

In 2024, Paris welcomed more than 17 million international visitors, confirming its unshakeable position at the pinnacle of global tourism.

Europe continues to dominate the top ten, with nine European cities making the list. Madrid came in second, followed by Tokyo in third place, highlighting the growing influence of Asian destinations.

The complete top 10 best cities to visit in 2025 according to Euromonitor looks like this:

1. Paris, France
2. Madrid, Spain
3. Tokyo, Japan
4. Rome, Italy
5. Milan, Italy
6. New York City, USA
7. Amsterdam, Netherlands
8. Sydney, Australia
9. Singapore
10. Barcelona, Spain

An interesting perspective is also the ranking of the most visited cities in the world, where Bangkok surprisingly leads with a staggering 32 million international visitors in 2024, representing a 30% increase compared to the previous year. Bangkok is followed by Istanbul, London, Hong Kong, and Mecca.

Greece Strengthens Its Position Among Travellers

Greece remains one of the most sought-after travel destinations in Europe, as demonstrated by its strengthened position on the American market, where it moved up one spot in the preference rankings. According to the latest study by the Institute of the Greek Tourism Confederation (INSETE), Greece ranked 10th among Australian travellers and 13th among Americans.

The Greek island of Crete ranked 9th worldwide and 5th in Europe in TripAdvisor’s prestigious “Best of the Best” rankings. Travellers particularly appreciate its deep history, vibrant cultural sites, and wide range of outdoor adventures. Among the most popular spots are the picturesque Old Venetian Harbour in Chania and the historic fortresses and monasteries of Rethymno.

Greece’s popularity is also significantly boosted by a record number of direct flight connections. In 2025, there will be an incredible 103 direct flights per week between the US and Greece, which is more than double the 46 flights in 2019. From the UK, budget carriers like easyJet and Ryanair, along with British Airways, offer an extensive network of routes to Greek islands and the mainland throughout the summer season.

If you’re looking for a quieter alternative to the overcrowded Greek islands, consider Patmos. This island is harder to reach (it has no airport), which makes it a destination for slower travel where you can savour long lunches in family-run tavernas or sail out to sea on a traditional kaiki boat.

Travel Destinations 2025: Trending Places to Visit

If you’re the type of traveller who loves discovering lesser-visited destinations, 2025 offers several exciting picks:

Romania

Romania is finally stepping out of the shadow of its turbulent 20th-century history. It is currently one of the fastest-growing economies in the European Union, with a flourishing food and cultural scene offering truly diverse experiences – from the vibrant art scene in Cluj-Napoca to stunning hikes in the Carpathian Mountains, from Black Sea beaches to world-class museum treasures in Bucharest.

2025 will be an ideal time to visit, partly thanks to the opening of the luxury Corinthia Bucharest hotel. You can find great deals on accommodation across Romania on Booking.com.

North Africa

While Spain has long dominated as a favourite holiday destination for British tourists, there’s now a noticeable shift towards Morocco. This trend is reflected by airlines expanding their networks to Moroccan cities like Marrakech and Agadir. British Airways has even launched direct flights to Agadir, making North Africa more accessible than ever for UK travellers.

Morocco welcomed 17.4 million visitors in 2024, a 20% increase compared to the previous year. It offers an enticing combination of rich cultural heritage, breathtaking landscapes, and affordable experiences compared to European holiday destinations. For a hassle-free mobile connection while travelling in Morocco, consider getting an eSIM from Holafly or Yesim before your trip.

Tasmania, Australia

The island of Tasmania remains an underrated gem of Australia. Travellers will find a range of stunning hotels here, such as Saffire Freycinet with its own Tasmanian devil reserve, or the elegant and stylish Kittawa Lodge on King Island.

Another option is to explore the region and its islands by boat. Tasmania also boasts a thriving art scene – the architecturally striking MONA museum is regularly hailed as one of the best museums in the world – and some of the most ambitious and creative restaurants in all of Australia.

Bozeman and Big Sky, Montana

Thanks to the soaring popularity of the TV series Yellowstone, interest in the town of Bozeman and the ski area of Big Sky, located just 45 minutes to the south, has surged. In 2025, the luxury five-star One & Only Midnight Basin resort will open its doors here, situated right on the slopes.

Meanwhile, Lone Mountain Ranch – a historic 1915 homestead turned hotel – recently unveiled the exclusive Auric Room, a members-only restaurant with elegant design. Bozeman is also rapidly establishing itself as a culinary destination, as evidenced by local restaurant nominations for the prestigious James Beard Award.

Lukáš and Lucie recommend

Where to Stay for Your 2025 Vacation

6 accommodations — wellness hotels, resorts and other lodging options

⭐ TOP CHOICE ⭐ Luxury

Corinthia Bucharest

A luxury hotel in Bucharest, opening in 2025, making Romania an even more attractive destination for discerning travelers.

★★★★ Check prices

Check availability ⭐ Luxury

Saffire Freycinet

A stunning hotel in Tasmania with its own Tasmanian devil reserve, ideal for nature and luxury lovers.

★★★★ Check prices

Check availability 🏨 Hotel

Kittawa Lodge

An elegant and stylish hotel on King Island in Tasmania, offering an authentic nature experience.

★★★★ Check prices

Check availability 🌲 Resort

One & Only Midnight Basin

A luxury five-star resort in Big Sky opening in 2025, located directly on the ski slopes in an area popularized by the Yellowstone series.

★★★★★ Check prices

Check availability 🏨 Hotel

Lone Mountain Ranch

A historic homestead from 1915 converted into a hotel with an exclusive members-only restaurant, Auric Room, featuring elegant design.

★★★★ Check prices

Check availability ⭐ Luxury

Rosewood Miyakojima

A new luxury hotel in the Ryukyu Islands of Japan, specifically on Miyakojima Island, offering an alternative to the Caribbean.

★★★★ Check prices

Check availability

Travel Trends Shaping 2025

Traveller preferences are shifting rapidly, and 2025 brings several notable travel trends:

Family Holidays and Micro-Communities

According to Agoda, which analysed more than 4.5 million responses from travellers, the top trends include family holidays, exploring lesser-known destinations, and a strong interest in sustainability. Family holidays became a priority for 39% of Vietnamese travellers and an impressive 58% of Indonesian travellers.

Another important trend is the shift towards micro-communities. Travellers no longer crave mass experiences – instead, they seek authenticity and closer connections in smaller groups. As social media experts aptly note: “People no longer want to be part of an anonymous crowd; they want more personal connections.” This is also reflected in how we communicate, with conversations increasingly moving into closed groups and private channels.

Swim Holidays – The Ultimate Slow Travel

Swim holidays are becoming an increasingly popular trend and represent the perfect example of slow travel. This isn’t your typical beach holiday where you occasionally dip into the waves. Instead, you travel between locations by swimming as a group, while a support boat carries your belongings.

“Swimming offers a unique perspective on the world – you see it right from the water’s surface, at ground or sea level,” says Ella Foote, editor of Outdoor Swimmer Magazine. “Historically, most great cities developed along rivers and coastlines when water was the main transport route. Today, we’ve almost lost this natural connection with water, and that’s precisely why it’s so fascinating to rediscover it – approaching places through the water that surrounds or flows through them.”

Coolcations and Astrotourism

With rising summer temperatures in southern Europe, the trend of “coolcations” – holidays in places with more pleasant climates – is gaining momentum. Travellers are increasingly heading to mountain regions with fresh air and cooler conditions, or choosing coastlines with milder temperatures instead of scorching heat.

Another growing phenomenon is astrotourism – travelling to find dark night skies far from light pollution. Previously overlooked destinations are becoming magnets for those who want to observe the stars in all their glory or bathe beneath a night sky illuminated by the Milky Way.

Film-Inspired Travel

Films and TV series are increasingly influencing our choice of holiday destinations. According to an Expedia survey, 53% of travellers were influenced by films and considered filming locations as their primary travel destinations. Hugely popular films and series generate massive interest in travel, directly linking the entertainment industry with the dynamics of tourism.

Technology and Longer Stays

The use of technology during trip planning is becoming increasingly common. More than 80% of surveyed travellers said they use tech tools to search for advice, research destinations, and organise their travel itineraries.

An interesting trend is also longer stays, especially among solo travellers. Solo travellers spend an average of 17 nights on the road, compared to just 9 nights for couples and 8 nights for families. Many of them also travel with their pets, with searches for pet-friendly accommodation rising by 30% compared to spring 2024.

You might also like: How to Prepare Your Dog for a Stay at a Pet Hotel

Travel Destinations 2025: Where to Go on Summer Holiday

If you’re planning a summer holiday, here are our recommendations based on the type of trip you prefer:

Destinations for Culture and History Lovers

• Paris, France – a perennial favourite among travel destinations offering a blend of history, gastronomy, and culture.
• Rome, Italy – the Eternal City with an endless array of historic monuments and outstanding cuisine.
• Kyoto, Japan – with new luxury hotels, it’s the perfect time to visit.

Destinations for Families with Children

• Orlando, Florida – a beloved destination thanks to its theme parks and family-friendly activities.
• Crete, Greece – a combination of beaches, history, and family activities.
• Bozeman, Montana – offers both urban amenities and access to nature and Yellowstone National Park.

Destinations for Nature and Adventure Lovers

• Tasmania, Australia – a perfect combination of nature, gastronomy, and culture.
• Carpathian Mountains, Romania – stunning hikes and authentic rural experiences.
• Black Forest, Germany – with fairy-tale villages and endless forests, it’s ideal for an active holiday in cooler temperatures.

Destinations for Luxury and Relaxation Seekers

• Morocco – offers a growing number of luxury hotels and outstanding gastronomic experiences.
• Ryukyu Islands, Japan – with the new Rosewood hotel on Miyakojima, they offer an alternative to the Caribbean.
• Siwa Oasis, Egypt – a long-kept secret of intrepid travellers, thanks to its natural wonders and luxury retreats.

Frequently Asked Questions

Imagine a holiday where you don’t travel by plane, car, or boat, but by your own body. Swimming vacations are gaining ever-growing popularity among travellers who crave authentic experiences and a deeper connection with nature.

Instead of simply watching the scenery from a bus window, you discover the coastline from a unique perspective – right from the water. Swimming between islands, along picturesque bays, or across the open sea isn’t just a sport – it’s a whole new way to fully experience and absorb a destination with all your senses.

The swimming vacation trend surged after the pandemic, when people began seeking more outdoor exercise and looking for ways to get closer to nature. It’s no wonder this way of travelling appeals to more and more adventurers – it combines physical activity, adventure, and moments of calm in stunning surroundings.

Swimming Vacation – What Is It?

A swimming vacation represents an entirely new concept of travel, where swimming becomes the primary means of exploring a destination. This isn’t about random dips in the sea during an ordinary holiday, though. These are organised expeditions where participants swim between various locations – islands, bays, or along coastlines – while their luggage and equipment are transported by a support boat.

These specialised trips are organised by tour operators such as SwimTrek, SwimVacation, and Strel Swimming, which provide professional guides, planned routes, and complete logistical support.

The guides are experienced swimmers – some of whom have achievements like crossing the English Channel under their belts – and they have an intimate knowledge of local conditions. During a swimming vacation, participants cover approximately 5 kilometres each day, divided into groups based on their swimming ability.

“Swimming gives you a unique view of the world because you see it from the water’s surface,” explains Ella Foote, editor of Outdoor Swimmer Magazine and author of the book How to Wild Swim.

“Most big cities and villages grew up around bodies of water – rivers or coastlines, especially when water was the main mode of transport. In the modern world, we’ve lost this important connection with water, and it’s fascinating to rediscover it and approach new places from the water that surrounds them.”

Swimming as a Way of Travelling

The swimming vacation phenomenon has experienced a remarkable boom in recent years. Simon Murie, founder of SwimTrek – the first travel company to specialise in swimming holidays – has observed exponential growth in interest.

“After the pandemic, we were sold out two years in advance,” he says. His company, founded in 2003, recorded a dramatic surge in demand particularly during the post-Covid period.

From the original 100 swimmers who visited four destinations in the first year, SwimTrek has grown to more than 3,000 travellers annually, who can choose from 40 destinations around the world. Other specialised companies have reported similar trends.

The sharp increase in demand for swimming vacations reflects a broader outdoor activity trend that intensified during the pandemic. When indoor pools and sports facilities were closed, many people discovered the magic of open-water swimming. Even after restrictions ended, the sport maintained its popularity and became a lifestyle for many enthusiasts. Swimming vacations offer the chance to combine this passion with exploring new places.

Historical Context

Although swimming vacations may seem like a novelty, their roots run deep in history. Recreational swimming was popular in Britain as far back as the era of the so-called “lost king,” Prince Henry Frederick Stuart, the elder brother of Charles I, who died after contracting typhoid fever while swimming in the Thames, right through to the Victorians, who popularised seaside spa resorts.

The greatest “pioneer” of swimming journeys, however, is considered to be the Romantic poet Lord Byron. In 1810, at the age of twenty-two, he swam the Hellespont – now known as the Dardanelles – a four-mile strait in Turkey connecting Europe and Asia. It was his daring feat that inspired Simon Murie, the founder of SwimTrek, to complete his own crossing of the strait and subsequently establish a company specialising in swimming vacations.

Destinations for Swimming Enthusiasts

The options for where to go on a swimming vacation are virtually limitless. The most popular routes are found in the Mediterranean, but fascinating swim trips take place all around the world.

The Mediterranean: From Croatia to Greece

The Mediterranean offers ideal conditions for swimming vacations – crystal-clear water, pleasant temperatures, and rich history visible even from the water’s surface. Among the most popular locations are:

• Montenegro – The Bay of Kotor provides calm waters surrounded by majestic mountains. Swimmers can discover ancient churches on small islands and former military submarine tunnels.
• Greece – The Cycladic islands and other Greek archipelagos offer ideal conditions for island-hopping by water. The azure blue sea contrasting with white buildings creates the perfect backdrop for an unforgettable swimming adventure.
• Croatia – The Adriatic coast with its thousands of islands and the Kornati National Park is a paradise for swimmers. Clean water, hidden coves, and rich underwater life elevate swimming here into something truly exceptional.
• Turkey – Swimming along the Lycian coast offers a unique combination of history and natural beauty, where you can swim above submerged ancient cities.

The Caribbean and Exotic Locations

For those seeking warmer waters and exotic settings, swimming companies offer trips to these regions:

• Hawaii – Swimming along the coast of the Big Island, often accompanied by turtles and dolphins, is among the peak experiences for swimming enthusiasts.
• The Caribbean – Grenada, the Grenadines, and islands such as Saint Vincent offer stunning reefs and encounters with rich marine fauna and flora.
• The Galápagos – For more adventurous swimmers, the Galápagos offer the chance to swim among sea lions and unique animal species found nowhere else on earth.

Colder Waters for the Bold

Swimming vacations aren’t limited to warm locations. For hardy swimmers, colder destinations are also available:

• Iceland – The combination of swimming in the cold ocean followed by relaxation in hot springs offers a truly unique experience.
• Scotland – Swimming in lochs and along the wild Scottish coastline is a challenge even for experienced swimmers.

How a Swimming Vacation Works

A swimming vacation has its own specific structure and rhythm. A typical day begins with a morning briefing where guides present the planned route, point out interesting sites, and highlight any potential risks. Swimmers are divided into groups by speed (often identified by different-coloured swim caps), with each group accompanied by a small inflatable boat with a guide.

A larger boat serves as the base for transporting luggage, providing refreshments, and resting between swimming segments. Lunch is served on the boat, and there’s the option to change into dry clothes. During the day, participants typically complete two to three swimming segments with a total distance of around 5 kilometres.

Lizzie Enfield, who took part in a swimming vacation in Montenegro, described her experience: “On the first day, we swam across the Bay of Kotor from the picturesque fishing village of Dražin Vrt. The copper domes of the Church of Our Lady of the Rocks were easy to spot. So too were shoals of Adriatic fish: sardines, mackerel and sprat, as well as sea anemones and urchins. The water was crystal clear and almost Caribbean blue; and when I didn’t have my head in the water, the scenery was panoramic with mountains all around.”

In the evenings, swimmers typically gather at local restaurants, where they sample regional specialities and share the day’s experiences. This routine repeats throughout the stay, with each day bringing new routes and discoveries.

Swimming Vacation and Safety

Safety is a top priority on swimming vacations. In addition to support boats that constantly monitor the swimmers, all routes are carefully selected based on current weather and water conditions. A safety briefing takes place before each swim, and guides are always ready to assist less experienced swimmers.

Routes are designed to suit different skill levels, and participants always have the option to rest on the support boat if they feel tired. Marlys Cappaert, who has worked as a guide for SwimTrek for ten years, emphasises that their goal is to help every participant push their limits – but always with safety as the priority.

TIP: As with any holiday, make sure you take out travel insurance. We recommend SafetyWing.

Swimming Vacation: Who Is It For?

You might be surprised to learn that swimming vacations aren’t exclusively for professional swimmers or young athletes. In reality, the demographic makeup of participants is much more diverse. The average age of swimmers on some trips reaches 63, with the age range spanning from 20 to 70+.

The basic requirement is the ability to swim in open water without stopping for at least 1–2 kilometres. You don’t need to be a fast competitive swimmer – endurance and mental resilience matter far more. Swimming vacations are designed to accommodate different levels, from recreational swimmers to experienced triathletes.

Nancy Meade, a lawyer from Anchorage, Alaska, describes her experience: “What’s special about a swim vacation is that it combines being actively outdoors all day with an amazing opportunity to explore in a unique way. Most tourists can walk to the seashore, and maybe even go for a boat ride, but spending all day on the water and in the water and seeing lots of small towns from the water is very special.”

It’s also important to note that participants always have the option to skip certain swimming segments and rest on the support boat. This flexible approach makes swimming vacations accessible even for less experienced swimmers who want to gradually improve.

Swimming Vacation Benefits

Swimming vacations offer far more than just a sporting activity and a chance to explore new places. Their benefits are comprehensive, touching on physical health, mental well-being, and spiritual fulfilment.

Physical and Mental Health

Swimming is one of the most complete forms of exercise, working the entire body without straining the joints. During a swimming vacation, swimmers gradually increase their endurance and strength without experiencing the fatigue typical of intensive training. Daily time in the water also improves cardiovascular health and helps build muscle mass.

The mental benefits are equally significant. The rhythmic swimming movements combined with breathing have a meditative effect and reduce stress. Many participants describe swimming as a form of mindfulness, where they are completely immersed in the present moment and leave everyday worries behind.

Natalie Nixon, who at the age of 53 embarked on a swimming vacation with SwimTrek in Crete, described her experience like this:

“When I left my gloomy thoughts on the shore and began swimming in turquoise, sapphire, and azure blue waters, I allowed myself to toggle between full sensory immersion (feeling, seeing, and smelling) and focusing on breathing, kicking, and stroke technique. Then a funny thing happened: I relaxed into my body. I relaxed into the rhythm of long, stretched-out slow strokes and even began to feel the rhythm of the sea, its own magnificent heartbeat – which is quite a glorious feeling!”

A Unique Perspective and Experiences

One of the most striking benefits of swimming vacations is the unique vantage point they offer. Seeing a city, an island, or a natural formation from the water’s surface brings an entirely different perspective compared to conventional sightseeing tours. Swimmers get to visit places accessible only from the water and experience a destination with all their senses – feeling the saltiness of the sea, hearing the splash of waves, and seeing the coastline from an angle that most tourists will never know.

“Inside the cave, the sunlight reflected off the white sandy floor, creating a shimmering turquoise colour in the water. At the mouth of the cave, several motorboats hovered with tourists taking photos, while we swam deep inside and savoured the unique experience that our way of travelling provided,” Lizzie Enfield described her experience of swimming into a former submarine tunnel and the Blue Cave in Montenegro.

Connection with Nature

In an age when many people spend most of their time in artificial environments, swimming vacations offer an authentic connection with nature. Open-water swimming allows you to feel the power of natural elements – waves, currents, temperatures – and adapt to them. Participants often describe a sense of belonging to the aquatic environment and a deeper understanding of the power and beauty of nature.

“You never feel smaller than when you’re in the ocean, and that has a transformative effect,” says Hopper McDonough, founder and partner at SwimVacation.

Personal Stories from Participants

Personal experiences from swimming vacation participants are full of emotion, pushing personal boundaries, and profound transformations. It’s the stories of those who conquered their fears, discovered a new passion, or lived through moments they’ll never forget that best capture the true value of swimming vacations.

Marlys Cappaert, a SwimTrek guide, recalls a touching moment: “During my first year at SwimTrek, a woman came to me at the end of the week with tears in her eyes. She confided that six months earlier she had received a serious medical diagnosis and had doubted whether she would even be strong enough to take part in the trip, let alone complete all the swimming. But she did it. At that moment, it wasn’t just her crying – it was the whole group.”

Miriam Leitko, a 64-year-old lifelong swimmer from Texas, has already completed twelve trips with SwimVacation. Open-water swimming has become not only a source of energy for her but also a way to literally let stress wash away with the waves. When she couldn’t visit the pool during the pandemic, she decided to build her own.

Natalie Nixon, who at the age of 53 set off on a swimming vacation in Crete, initially doubted her abilities. On the first day, she felt like the weakest link in the group, but gradually found her rhythm. To her surprise, she was later moved to the “fast group.” This experience reminded her of Aesop’s fable of the hare and the tortoise – steady perseverance and a calm approach often lead to the goal more reliably than a hasty sprint.

How to Prepare for a Swimming Vacation

Proper preparation is key to getting the most out of your swimming vacation. Although organisers tailor programmes to different skill levels, a certain baseline fitness and the right equipment are essential.

Physical Preparation

Ideally, you should start preparing several months before departure. Focus on:

• Gradually increasing the distances you can swim without stopping
• Swimming at least 2–3 times a week
• Combining pool swimming and open-water swimming (if possible)
• Strengthening your core and upper body, which helps during longer swims
• Breathing technique, which is especially important in open water

You don’t need to be hitting competitive times, but you should be able to swim continuously for at least 30–45 minutes and feel comfortable doing so.

Equipment

For a swimming vacation, you’ll need specific equipment:

• High-quality swim goggles (ideally multiple pairs for different light conditions)
• A neoprene swim cap for colder waters
• A swimming wetsuit (depending on the destination and water temperature)
• Water-resistant sunscreen
• Quick-dry towels
• Swimwear (multiple pairs for rotation)

Many organisers provide some equipment, such as tow floats for increased visibility, so check in advance what’s included in the trip price.

Mental Preparation

Open-water swimming can be mentally challenging for beginners. We recommend:

• Gradually getting used to swimming without the visual reference points of a pool
• Learning relaxation techniques to overcome any anxiety
• Accepting that nature is unpredictable and conditions can change
• Adjusting expectations to your own abilities and leaving room for personal growth

The Future of Swimming Vacations

The swimming vacation trend has a promising future ahead. With growing interest in active, authentic, and environmentally friendly travel, further growth of this sector can be expected. Tour operators are expanding their offerings with new destinations and specialised programmes for different swimming levels.

In the future, we can expect:

• More specialised trips targeting specific segments (ice-water swimming, swimming for seniors, family swimming vacations)
• A growing number of destinations, including less traditional locations
• Better technological equipment for tracking performance and ensuring safety
• Greater emphasis on environmental education and protection of aquatic ecosystems during swimming trips

Borut Strel, co-founder of Strel Swimming, also highlights the ecological aspect of swimming vacations: “Swimming is a low-impact activity on the environment, and because we use local hotels, restaurants, boats, and guides, our groups contribute to the local economy.”

In Conclusion: Dive Into a New Way of Travelling

Swimming vacations represent much more than just a sporting activity or passive relaxation – they are transformative experiences that connect physical activity, exploration, and a deep bond with nature. They offer a way to experience a destination with all your senses and from a perspective that the average tourist will never know. So, are you ready to take the plunge?

Frequently Asked Questions

Have you been watching HBO’s White Lotus recently? If so, chances are you’re already googling flight prices to Thailand. And you’re far from alone — a staggering 66% of tourists worldwide have booked a holiday this year to a destination they saw in their favourite TV show or film. Welcome to the world of set-jetting, the travel trend that’s reshaping the entire tourism industry.

The set-jetting phenomenon is growing at a remarkable pace, dramatically influencing travel preferences across the globe. This trend, officially coined by Expedia in 2022, has surged by 27% since that year, and experts predict 2025 will bring record-breaking numbers.

Film Tourism Takes the World by Storm: What Is Set-Jetting?

Set-jetting refers to the growing phenomenon of travellers visiting destinations made famous by films and TV series. This trend has accelerated dramatically with the rise of streaming platforms, which have fundamentally changed how we consume audiovisual content.

Picture this: it’s Sunday evening, you’re glued to a gripping episode of your favourite show set on a stunning white-sand beach. Suddenly, you feel an irresistible urge to open an airline website and start planning a trip to that very spot. That’s exactly what’s happening to millions of people around the world.

The term “set-jetting” is a playful twist on “jet-setting” (the glamorous travel lifestyle of the wealthy). Officially named by Expedia in 2022, it describes the growing trend of people visiting destinations made famous by films and TV series.

And the statistics are truly jaw-dropping. While in 2022, 39% of travellers said they’d booked a trip to a destination they saw in a show or film, by 2024 that figure had skyrocketed to 66%. Experts predict 2025 will push those numbers even higher.

“Ten years ago, we didn’t have Disney+ and Netflix was a much smaller phenomenon,” explains Seren Welch, a specialist in film tourism. “Today, streaming algorithms are powerful drivers of our behaviour far beyond the screen,” she adds.

So what’s behind this massive surge? The answer is simple — streaming platforms have transformed the way we consume content. We no longer have to wait for weekly episodes; instead, we can binge entire series in a single weekend. This total immersion in a story creates a much stronger emotional connection to the places where it unfolds.

The “White Lotus Effect” in Numbers

Few shows illustrate the power of set-jetting better than HBO’s hit White Lotus. This dark comedy, which satirises the lives of ultra-wealthy guests at luxury resorts (and usually ends with someone in a body bag), paradoxically inspires viewers to visit the very places where the characters behave so appallingly.

The First Wave: Hawaii (2021)

The first season, which aired in 2021, was set at the Four Seasons resort on Maui, Hawaii. The set-jetting impact was immediate and absolutely staggering:

• Four Seasons saw an incredible 425% year-on-year increase in website visits
• Availability checks for accommodation surged by 386%
• Hawaii became the hottest destination overnight for fans of the show
• Local tourism boards reported a spike in demand for “White Lotus tours”

The Second Wave: Sicily (2022)

The second season moved the action to San Domenico Palace, another Four Seasons property, in Taormina, Sicily. The set-jetting impact after this season was even more dramatic:

• Luxury travel agency Virtuoso recorded a staggering 424% increase in Sicily trip sales after the October 2022 premiere
• The resort itself was fully booked for six months in advance!
• Local restaurants and bars started offering “White Lotus menus” and cocktails inspired by the show
• Accommodation prices in the surrounding area rose by an average of 30%
• Taormina recorded a historic high in the number of American tourists

The Third Wave: Thailand (2024)

And the third season? It had barely started airing and was already causing shockwaves across the travel industry:

• Even before filming began on Thailand’s Koh Samui, bookings at the local Four Seasons jumped by 40%!
• Marc Speichert, Chief Commercial Officer at Four Seasons, expects that number to “grow exponentially” once the series airs
• According to Thai media, luxury tourism driven by the “White Lotus effect” is expected to boost visitor spending by 10–15%
• Accommodation prices in Thailand are set to rise by a staggering 40% this year alone
• The Tourism Authority of Thailand (TAT) launched a dedicated website (thewhitelotus.thailandinsider.com) offering travel tips inspired by the show

How Much Does a “White Lotus” Experience Cost?

If you’re dreaming of strolling along the same beaches as Jennifer Coolidge or other characters from the show, you’d better have deep pockets:

• Four Seasons in Koh Samui offers villas with private pools starting at around €1,100 per night in the off-season
• During peak season, prices can soar above €2,300 per night
• If you want the exact villa where key scenes were filmed, expect to pay upwards of €3,800 per night

For the truly dedicated, Four Seasons has put together a special package — a 20-day private jet trip covering all filming locations from the three seasons of White Lotus, plus five additional luxury destinations. The price? It’s the kind of money that could buy you a small flat — starting at around €185,000 per person.

The Tourism Authority of Thailand is well aware of the potential the show brings. Beyond the dedicated website, they’re preparing themed packages that include visits to filming locations, culinary experiences inspired by the series, and even “White Lotus wellness retreats”.

The Dark Side of Set-Jetting: When TV Fantasy Meets Reality

While tourism boards and luxury hotels celebrate the influx of new customers, environmentalists and local communities have serious concerns. The increased flood of tourists to ecologically sensitive areas like Koh Samui can have devastating consequences:

• The island is already facing a serious shortage of drinking water
• Coral reefs are suffering under the pressure of too many visitors
• Waste management infrastructure isn’t designed to cope with sudden spikes in tourism
• Local residents are being priced out of the property market due to rising costs

This isn’t the first time film tourism has caused an environmental crisis. The Beach, starring Leonardo DiCaprio, brought so many tourists to Thailand’s Maya Bay that authorities were forced to close it for several years to allow the fragile ecosystem to recover. Even today, more than twenty years after the film’s release, strict visitor limits remain in place.

“The White Lotus effect on Koh Samui could be even more dramatic,” warns Thai environmentalist Supaporn Malila. “The show is far more popular than The Beach was in its day, and today’s streaming platforms have a much wider reach.”

Set-Jetting Around the World: It’s Not Just White Lotus Redrawing the Travel Map

White Lotus is far from the only reason people are packing their bags and heading to film destinations. Set-jetting as a global phenomenon dates back to the early 21st century and has touched virtually every corner of the planet:

• New Zealand: The Lord of the Rings trilogy put the country on the map for legions of fans eager to explore Middle-earth. Film-related tourism generates more than $200 million annually for the economy.
• Croatia: Game of Thrones turned Dubrovnik into such a tourist hotspot that the city had to cap visitor numbers in its historic centre. Before the show, around 1 million tourists visited annually; afterwards, that figure swelled to over 3 million.

• France: Emily in Paris brought a new wave of tourists to the Parisian cobblestone streets and chic cafés. Some filming locations saw visitor numbers spike by up to 200%.
• United Kingdom: Harry Potter fans still flock to London to visit iconic spots like King’s Cross station and the Millennium Bridge. Meanwhile, Bridgerton is adding another layer of set-jetting across England.
• South Korea: Thanks to the phenomenal success of Squid Game and other Korean dramas, South Korea’s Jeju Island has become one of the fastest-growing tourist destinations in Asia.
• Scotland: Outlander has driven visitor numbers at some Scottish castles and historic sites up by as much as 200%.
• Spain: Money Heist (La Casa de Papel) drew tourists to the Royal Mint of Spain and other Madrid locations.
• Greece: Greek islands like Skiathos and Skopelos were catapulted to fame by the musical Mamma Mia.

Set-Jetting in the Czech Republic: Film Locations as a Tourist Magnet

This trend has also made a significant impact on the Czech Republic. According to a survey by the Czech National Tourism Board – CzechTourism – nearly half of tourists visiting the country over the past five years have sought out filming locations. It’s hardly surprising — Prague’s stunning architecture frequently doubles for Vienna or Hamburg in major international productions.

“Film has long been a powerful motivator for travel worldwide. Thanks to locations known from the big screen, many international tourists choose to holiday in the Czech Republic,” confirms Petr Janeček, head of the CzechTourism Institute of Tourism. “Nearly 48% of Czech residents have recently visited or plan to visit a domestic destination inspired by a film or TV show that captivated them.”

Among the most popular filming locations in the Czech Republic are:

• Castles and châteaux such as Hluboká nad Vltavou, Bouzov, Červená Lhota, and Karlštejn
• The historic centres of Český Krumlov and Prague
• Lednice, Telč, and Karlovy Vary
• Various locations used in beloved Czech film comedies

Prague served as a filming location for the Hollywood blockbuster The Gray Man starring Ryan Gosling, drawing international attention to Czech locations. The city has also appeared in Mission: Impossible, Spider-Man: Far From Home, and many other major productions. If you’re visiting Prague, consider booking a film locations tour through GetYourGuide to see these iconic spots for yourself.

The Multi-Platform Reality: Why Streamers Decide Where We Go on Holiday

The world of travel is changing dramatically, and the power of streaming platforms in shaping travel trends is undeniable. “I’ve heard a British Airways executive say that when they see a sudden surge in traffic to a particular destination, they check what’s trending on Netflix to explain it,” says film tourism expert Seren Welch.

Marc Kamine, one of the executive producers of White Lotus, confirms that the team responsible for location scouting is well aware of the impact their decisions have on future bookings and local tourism.

“I stay in touch with hotel managers from previous seasons,” says Kamine. “We’re aware of the overtourism debate, but these popular five-star locations already have existing tourism infrastructure and were developed to handle a certain volume of visitors.”

Streaming giants like Netflix, HBO, and Disney+ now effectively control not only what we watch, but where we travel. According to an Expedia study from 2023, 78% of millennials tend to seek out destinations from their favourite shows, and 61% of them end up making a booking.

Which Set-Jetting Destinations Will Be the Biggest Hits of 2025?

According to Expedia’s predictions for 2025, the top set-jetting locations — beyond Koh Samui — will include:

• South Korea’s Jeju Island – thanks to the ongoing success of Korean dramas and Squid Game
• Budapest, Hungary – thanks to the film Maria starring Angelina Jolie
• Montana, USA – driven by the Yellowstone prequel 1923
• Ireland – where the second series of Wednesday was filmed
• Japan – thanks to new Netflix anime adaptations
• New Zealand – driven by new projects from the Lord of the Rings universe

And what about a fourth season of White Lotus? While fans speculate about the next luxury Four Seasons resort, Kamine has only revealed that the location must meet one crucial requirement — it has to be a place where it’s easy to hide a body. Perfectly on-brand for the show’s dark humour!

Rumoured candidates for a fourth season include:

• The Portuguese Algarve coast
• The Greek island of Santorini
• The French Riviera
• Cabo San Lucas, Mexico

How to Travel Like a Film Star (Without the Hollywood Budget)

Fancy your own set-jetting adventure but don’t have a celebrity-sized budget? Here are some practical tips to make it happen:

1. Travel off-season – popular film and TV locations are typically 30–50% cheaper outside peak times.
2. Look for alternative accommodation – stay near the famous hotel rather than in it. Around the Four Seasons in Koh Samui, you’ll find charming boutique hotels at a third of the price. Try searching on Booking.com for great deals nearby.
3. Book themed tours – many tour operators offer specialised film tours at a fraction of the cost of a luxury resort stay. In Dubrovnik, for example, a full Game of Thrones walking tour costs around €40. Check out GetYourGuide for options.
4. Enjoy the main attractions for free – you can often visit public beaches or exteriors at no cost. In Sicily, you can walk the same streets of Taormina as the White Lotus characters without paying a penny.
5. Create your own film itinerary – with a bit of research, you can follow in your favourite characters’ footsteps without a guide. Fan websites often feature detailed maps of popular scenes’ filming locations.
6. Use social media – follow hashtags related to your favourite show to discover lesser-known but equally Instagrammable spots.
7. Explore the lesser-known locations – while everyone heads to the Four Seasons, check out other spots from White Lotus like local restaurants or beaches that also appeared in the show but don’t attract the same crowds.

Is the Future of Travel in the Hands of Screenwriters?

Set-jetting isn’t just a passing fad — it represents a fundamental shift in how we choose our travel destinations. As streaming platforms grow ever more powerful and our ability to binge entire series in one sitting becomes the norm, this trend is only going to intensify.

As tourism specialist Monica Chien notes: “The relationship between film and tourism is deeply intertwined. When tourists visit filming locations, they generate significant revenue for local businesses, but they also create new challenges around preserving the authenticity and sustainability of those places.”

Travel agencies and hotels are already striking preliminary deals with production companies in the hope that their destination will be chosen for the next big hit. Some countries are even offering special tax breaks to film productions — not just for the jobs they create, but for the tourism boost they bring.

The question remains: can we sustainably manage this new form of mass tourism? Will set-jetting ultimately prove to be a blessing or a curse for destinations that suddenly find themselves in the spotlight?

One thing’s for certain — the next great travel craze is being born right now on your television screen.

Frequently Asked Questions About Set-Jetting and the White Lotus Effect