Loudavým · krokem a family travel journal
Media kit
September 2026

Entry 01 · who we are

Wandering Europe with our whole pack. And the whole continent reads along.

We are Lucie and Lukáš — travelling Europe at our own pace with our child and two dogs. Everything we try on the road gets an honest write-up: where to sleep well, what’s worth the detour and what to skip.

Readers trust us because we only recommend what we have experienced ourselves. And search engines trust us because we have been doing this properly for years — in 19 languages.

our usual crew: 2 + 1 (+ 2 dogs)  ✈
198,978active readers in September
972accommodation bookings in September
~22,800articles in 19 languages
188countries our readers come from

Entry 02 · how many people read us

An audience that grew 210 % in six months

Active users according to Google Analytics, April–September 2026.

Active users / month · GA4
261,696visits (sessions) in September alone
316,523page views in September
188 countriesour readers come from

…not counting grandma —
she reads everything twice 🙂

Entry 03 · value for accommodation partners

Our readers actually sleep at your place

this is the number that matters ↓

≈ €337,000 estimated value of accommodation bookings our articles generated in September 2026 alone *
4,949bookings in the last 6 months
≈ €1.8Mbooking value over 6 months *

We don’t just write inspiration — readers find their accommodation with us and book it right away. A recommendation from a family that actually slept there simply works.

Bookings referred / month · Stay22

* Methodology: booking value is estimated from paid-out commissions (≈ 2–3 % of booking value), converted at Czech National Bank rates.

Entry 04 · search reach

We feel right at home in Google results

Clicks from Google Search Console, April–September 2026 — a route that keeps climbing.

51,574115,817AprMayJunJulAugSepApril: 51,574 clicksMay: 54,403 clicksJune: 74,304 clicksJuly: 139,065 clicksAugust: 154,821 clicksSeptember: 115,817 clicks
Clicks from search / month · Google Search Console  ·  plus 6.3M impressions in September

AI visibility

~1390

visits per month from AI assistants recommending our content as a source

  • 1ChatGPT
  • 2Perplexity
  • 3Gemini

ask an AI about a holiday in Europe —
the answer might be us →

AI mentions — our content shown on Bing + Copilot / month · Bing Webmaster Tools (impressions include Copilot answers)

Entry 05 · the audience that knows us by name

Social & newsletter: ~64,100 people within reach, Instagram growing fastest

Instagram @loudavymkrokem22,247
Instagram @endijka — Lucie, face of the brand20,300
X (Twitter)8,600
Facebook page4,876
Instagram @lukaskonecny4,500
Facebook groups3,600

Total social media followers ~64,100

Instagram @loudavymkrokem 22,247 +94 % since Juneas of 3 October 2026 Our fastest-growing channel: reels from the road, stories straight from the spot and recommendations people save. The main reel from a stay usually reaches 50,000 to 150,000 people.
11,971 newsletter subscribers —
our most loyal audience

people actually open our emails —
we only write when there’s something to say

Entry 06 · content that works for years

One article, 19 languages, all of Europe

Every Czech article is translated into 18 more languages. A partnership with us doesn’t stop at the Czech audience — Germans, Poles and Swedes find your accommodation through us too.

1,379Czech source articles
~22,800articles across all languages
73destination guides (country hubs)
Custom mapsinteractive destination maps with tips
CS CzechSK SlovakEN EnglishDE GermanFR FrenchIT ItalianES SpanishPL PolishNL DutchPT‑BR PortugueseSV SwedishHU HungarianRO RomanianFI FinnishNO NorwegianDA DanishEL elJA jaTR tr

Entry 07 · what we can do together

Ways to work with us

every partnership is tailor-made — this is the starting menu

no. 1

Stay review

The whole family arrives, stays and honestly photographs and films the visit. You get the real photos and videos for your own use.

no. 2

Article with lasting SEO visibility

The text doesn’t vanish from a feed in two days — it brings guests from search for years, in 19 languages at once.

no. 3

Instagram & TikTok content

Stories and reels on @loudavymkrokem (22,000 followers, +94 % since June) and on Lucie’s and Lukáš’s own profiles, more than 64,000 followers in total, who know us by name.

no. 4

Newsletter sponsorship

Your offer in an email to 11,971 subscribers — the most loyal part of our audience.

no. 5

Banners & long-term partnerships

Visibility across ~22,800 articles and destination hubs. Format and scope by agreement.

got another idea?
bring it on ↓

Entry 08 · the last page of the journal

Let’s plan the next entry — with you

we reply fast — we’re always online on the road anyway

ahoj@loudavymkrokem.cz

Lucie — face of the brand · @endijka · content & photography  ·  Lukáš — data & partnerships · numbers, reports, contracts

thanks for reading all the way here ✈ Data: September 2026 · this page updates automatically every month
loudavymkrokem.cz

Tips and Tricks for Your Vacation

Don’t Overpay for Flights

Search for flights on Kayak. It’s our favorite search engine because it scans the websites of all airlines and always finds the cheapest connection.

Book Your Accommodation Smartly

The best experiences we’ve had when looking for accommodation (from Alaska to Morocco) are with Booking.com, where hotels, apartments, and entire houses are usually the cheapest and most widely available.

Don’t Forget Travel Insurance

Good travel insurance will protect you against illness, accidents, theft, or flight cancellations. We’ve had a few hospital visits abroad, so we know how important it is to have proper insurance arranged.

Where we insure ourselves: SafetyWing (best for everyone) and TrueTraveller (for extra-long trips).

Why don’t we recommend any Czech insurance company? Because they have too many restrictions. They set limits on the number of days abroad, travel insurance via a credit card often requires you to pay medical expenses only with that card, and they frequently limit the number of returns to the Czech Republic.

Find the Best Experiences

Get Your Guide is a huge online marketplace where you can book guided walks, trips, skip-the-line tickets, tours, and much more. We always find some extra fun there!