Looking for inspiration for your summer holiday in 2025? The world of travel is changing before our eyes – tourists are increasingly turning away from overcrowded hotspots in favour of authentic, meaningful experiences. These are the best travel destinations 2025 has to offer.
Our guide will show you which travel destinations are trending this year, what new trends are shaping travellers’ decisions, and where to head if you’re looking for something truly extraordinary and unforgettable.
Top Travel Destinations You Must Visit in 2025
According to the latest report by Euromonitor, which annually ranks the best tourist destinations, Paris has once again claimed the top spot in the ranking of the 100 best cities to visit, and it’s the fourth consecutive year. The French capital maintains its position thanks to a combination of historical grandeur, cultural influence, and modern sustainability initiatives.
In 2024, Paris welcomed more than 17 million international visitors, confirming its unshakeable position at the pinnacle of global tourism.
Europe continues to dominate the top ten, with nine European cities making the list. Madrid came in second, followed by Tokyo in third place, highlighting the growing influence of Asian destinations.
The complete top 10 best cities to visit in 2025 according to Euromonitor looks like this:
- Paris, France
- Madrid, Spain
- Tokyo, Japan
- Rome, Italy
- Milan, Italy
- New York City, USA
- Amsterdam, Netherlands
- Sydney, Australia
- Singapore
- Barcelona, Spain
An interesting perspective is also the ranking of the most visited cities in the world, where Bangkok surprisingly leads with a staggering 32 million international visitors in 2024, representing a 30% increase compared to the previous year. Bangkok is followed by Istanbul, London, Hong Kong, and Mecca.
Greece Strengthens Its Position Among Travellers
Greece remains one of the most sought-after travel destinations in Europe, as demonstrated by its strengthened position on the American market, where it moved up one spot in the preference rankings. According to the latest study by the Institute of the Greek Tourism Confederation (INSETE), Greece ranked 10th among Australian travellers and 13th among Americans.
The Greek island of Crete ranked 9th worldwide and 5th in Europe in TripAdvisor’s prestigious “Best of the Best” rankings. Travellers particularly appreciate its deep history, vibrant cultural sites, and wide range of outdoor adventures. Among the most popular spots are the picturesque Old Venetian Harbour in Chania and the historic fortresses and monasteries of Rethymno.
Greece’s popularity is also significantly boosted by a record number of direct flight connections. In 2025, there will be an incredible 103 direct flights per week between the US and Greece, which is more than double the 46 flights in 2019. From the UK, budget carriers like easyJet and Ryanair, along with British Airways, offer an extensive network of routes to Greek islands and the mainland throughout the summer season.
If you’re looking for a quieter alternative to the overcrowded Greek islands, consider Patmos. This island is harder to reach (it has no airport), which makes it a destination for slower travel where you can savour long lunches in family-run tavernas or sail out to sea on a traditional kaiki boat.
Travel Destinations 2025: Trending Places to Visit
If you’re the type of traveller who loves discovering lesser-visited destinations, 2025 offers several exciting picks:
Romania
Romania is finally stepping out of the shadow of its turbulent 20th-century history. It is currently one of the fastest-growing economies in the European Union, with a flourishing food and cultural scene offering truly diverse experiences – from the vibrant art scene in Cluj-Napoca to stunning hikes in the Carpathian Mountains, from Black Sea beaches to world-class museum treasures in Bucharest.
2025 will be an ideal time to visit, partly thanks to the opening of the luxury Corinthia Bucharest hotel. You can find great deals on accommodation across Romania on Booking.com.
North Africa
While Spain has long dominated as a favourite holiday destination for British tourists, there’s now a noticeable shift towards Morocco. This trend is reflected by airlines expanding their networks to Moroccan cities like Marrakech and Agadir. British Airways has even launched direct flights to Agadir, making North Africa more accessible than ever for UK travellers.
Morocco welcomed 17.4 million visitors in 2024, a 20% increase compared to the previous year. It offers an enticing combination of rich cultural heritage, breathtaking landscapes, and affordable experiences compared to European holiday destinations. For a hassle-free mobile connection while travelling in Morocco, consider getting an eSIM from Holafly or Yesim before your trip.
Tasmania, Australia
The island of Tasmania remains an underrated gem of Australia. Travellers will find a range of stunning hotels here, such as Saffire Freycinet with its own Tasmanian devil reserve, or the elegant and stylish Kittawa Lodge on King Island.
Another option is to explore the region and its islands by boat. Tasmania also boasts a thriving art scene – the architecturally striking MONA museum is regularly hailed as one of the best museums in the world – and some of the most ambitious and creative restaurants in all of Australia.
Bozeman and Big Sky, Montana
Thanks to the soaring popularity of the TV series Yellowstone, interest in the town of Bozeman and the ski area of Big Sky, located just 45 minutes to the south, has surged. In 2025, the luxury five-star One & Only Midnight Basin resort will open its doors here, situated right on the slopes.
Meanwhile, Lone Mountain Ranch – a historic 1915 homestead turned hotel – recently unveiled the exclusive Auric Room, a members-only restaurant with elegant design. Bozeman is also rapidly establishing itself as a culinary destination, as evidenced by local restaurant nominations for the prestigious James Beard Award.
Travel Trends Shaping 2025
Traveller preferences are shifting rapidly, and 2025 brings several notable travel trends:
Family Holidays and Micro-Communities
According to Agoda, which analysed more than 4.5 million responses from travellers, the top trends include family holidays, exploring lesser-known destinations, and a strong interest in sustainability. Family holidays became a priority for 39% of Vietnamese travellers and an impressive 58% of Indonesian travellers.
Another important trend is the shift towards micro-communities. Travellers no longer crave mass experiences – instead, they seek authenticity and closer connections in smaller groups. As social media experts aptly note: “People no longer want to be part of an anonymous crowd; they want more personal connections.” This is also reflected in how we communicate, with conversations increasingly moving into closed groups and private channels.
Swim Holidays – The Ultimate Slow Travel
Swim holidays are becoming an increasingly popular trend and represent the perfect example of slow travel. This isn’t your typical beach holiday where you occasionally dip into the waves. Instead, you travel between locations by swimming as a group, while a support boat carries your belongings.
“Swimming offers a unique perspective on the world – you see it right from the water’s surface, at ground or sea level,” says Ella Foote, editor of Outdoor Swimmer Magazine. “Historically, most great cities developed along rivers and coastlines when water was the main transport route. Today, we’ve almost lost this natural connection with water, and that’s precisely why it’s so fascinating to rediscover it – approaching places through the water that surrounds or flows through them.”
Coolcations and Astrotourism
With rising summer temperatures in southern Europe, the trend of “coolcations” – holidays in places with more pleasant climates – is gaining momentum. Travellers are increasingly heading to mountain regions with fresh air and cooler conditions, or choosing coastlines with milder temperatures instead of scorching heat.
Another growing phenomenon is astrotourism – travelling to find dark night skies far from light pollution. Previously overlooked destinations are becoming magnets for those who want to observe the stars in all their glory or bathe beneath a night sky illuminated by the Milky Way.
Film-Inspired Travel
Films and TV series are increasingly influencing our choice of holiday destinations. According to an Expedia survey, 53% of travellers were influenced by films and considered filming locations as their primary travel destinations. Hugely popular films and series generate massive interest in travel, directly linking the entertainment industry with the dynamics of tourism.
Technology and Longer Stays
The use of technology during trip planning is becoming increasingly common. More than 80% of surveyed travellers said they use tech tools to search for advice, research destinations, and organise their travel itineraries.
An interesting trend is also longer stays, especially among solo travellers. Solo travellers spend an average of 17 nights on the road, compared to just 9 nights for couples and 8 nights for families. Many of them also travel with their pets, with searches for pet-friendly accommodation rising by 30% compared to spring 2024.
You might also like: How to Prepare Your Dog for a Stay at a Pet Hotel
Travel Destinations 2025: Where to Go on Summer Holiday
If you’re planning a summer holiday, here are our recommendations based on the type of trip you prefer:
Destinations for Culture and History Lovers
- Paris, France – a perennial favourite among travel destinations offering a blend of history, gastronomy, and culture.
- Rome, Italy – the Eternal City with an endless array of historic monuments and outstanding cuisine.
- Kyoto, Japan – with new luxury hotels, it’s the perfect time to visit.
Destinations for Families with Children
- Orlando, Florida – a beloved destination thanks to its theme parks and family-friendly activities.
- Crete, Greece – a combination of beaches, history, and family activities.
- Bozeman, Montana – offers both urban amenities and access to nature and Yellowstone National Park.
Destinations for Nature and Adventure Lovers
- Tasmania, Australia – a perfect combination of nature, gastronomy, and culture.
- Carpathian Mountains, Romania – stunning hikes and authentic rural experiences.
- Black Forest, Germany – with fairy-tale villages and endless forests, it’s ideal for an active holiday in cooler temperatures.
Destinations for Luxury and Relaxation Seekers
- Morocco – offers a growing number of luxury hotels and outstanding gastronomic experiences.
- Ryukyu Islands, Japan – with the new Rosewood hotel on Miyakojima, they offer an alternative to the Caribbean.
- Siwa Oasis, Egypt – a long-kept secret of intrepid travellers, thanks to its natural wonders and luxury retreats.
Frequently Asked Questions
Which destinations are best for families with children in 2025?
For families with children, we recommend destinations such as Orlando in Florida with its theme parks, Crete in Greece with its blend of beaches and history, or Bozeman in Montana for families who love combining city life with the great outdoors.
How is technology influencing travel in 2025?
More than 80% of travellers use tech tools when planning trips – from finding inspiration and researching destinations to organising itineraries. Technology enables a more personalised approach to travel.
What are the most popular European travel destinations for 2025?
According to the Euromonitor rankings, Paris, Madrid, Rome, Milan, Amsterdam, and Barcelona lead the way. Emerging destinations also include Romania and Greek islands like Patmos and Corfu.
What is “slow travel” and why is it popular?
Slow travel is an approach that prioritises longer stays in one place, deeper engagement with local culture, and creating more meaningful experiences. One of the most extreme examples is swim holidays, where travellers move between destinations by swimming.
Tips and Tricks for Your Vacation
Don’t Overpay for Flights
Search for flights on Kayak. It’s our favorite search engine because it scans the websites of all airlines and always finds the cheapest connection.
Book Your Accommodation Smartly
The best experiences we’ve had when looking for accommodation (from Alaska to Morocco) are with Booking.com, where hotels, apartments, and entire houses are usually the cheapest and most widely available.
Don’t Forget Travel Insurance
Good travel insurance will protect you against illness, accidents, theft, or flight cancellations. We’ve had a few hospital visits abroad, so we know how important it is to have proper insurance arranged.
Where we insure ourselves: SafetyWing (best for everyone) and TrueTraveller (for extra-long trips).
Why don’t we recommend any Czech insurance company? Because they have too many restrictions. They set limits on the number of days abroad, travel insurance via a credit card often requires you to pay medical expenses only with that card, and they frequently limit the number of returns to the Czech Republic.
Find the Best Experiences
Get Your Guide is a huge online marketplace where you can book guided walks, trips, skip-the-line tickets, tours, and much more. We always find some extra fun there!
