{"id":77982,"date":"2023-10-26T12:39:36","date_gmt":"2023-10-26T10:39:36","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/co-je-to-seo\/"},"modified":"2026-02-20T10:30:05","modified_gmt":"2026-02-20T09:30:05","slug":"co-je-to-seo","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/","title":{"rendered":"\u010co je to SEO a ako funguje: Jednoduch\u00e9 vysvetlenie"},"content":{"rendered":"\n<p>SEO patr\u00ed do <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">obsahov\u00e9ho marketingu<\/a><\/strong> a je to skratka pre Search Engine Optimization a <strong>ide o proces <a href=\"https:\/\/www.whitepress.com\/cz\/blog\/32\/jak-na-optimalizaci-webovych-stranek-pro-vyhledavace\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.whitepress.com\/cz\/blog\/32\/jak-na-optimalizaci-webovych-stranek-pro-vyhledavace\" rel=\"noreferrer noopener\">optimaliz\u00e1cie webovej str\u00e1nky<\/a> s cie\u013eom dosiahnu\u0165 \u010do najlep\u0161ie umiestnenie (ranking) vo v\u00fdsledkoch vyh\u013ead\u00e1vania na internete.<\/strong> Pozrime sa ve\u013emi jednoducho na to, \u010do je to SEO, ako funguje a na \u010do sa pou\u017e\u00edva v marketingu. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"368\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO-700x368.jpg\" alt=\"&#x10C;o je to SEO\" class=\"wp-image-76723\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO-696x365.jpg 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO.jpg 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">\u010co je to SEO<\/figcaption><\/figure>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Co_je_to_SEO_jednoducho_vysvetlene\" >\u010co je to SEO jednoducho vysvetlen\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Na_co_sa_pouziva_SEO_v_marketingu\" >Na \u010do sa pou\u017e\u00edva SEO v marketingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Co_vsetko_zahrna_SEO\" >\u010co v\u0161etko zah\u0155\u0148a SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Preco_robit_SEO_%E2%80%93_tisice_navstevnikov_z_jedneho_clanku\" >Pre\u010do robi\u0165 SEO &#8211; tis\u00edce n\u00e1v\u0161tevn\u00edkov z jedn\u00e9ho \u010dl\u00e1nku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Ako_funguju_vyhladavace_a_ako_to_suvisi_so_SEO\" >Ako funguj\u00fa vyh\u013ead\u00e1va\u010de a ako to s\u00favis\u00ed so SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Principy_fungovania_vyhladavacov\" >Princ\u00edpy fungovania vyh\u013ead\u00e1va\u010dov<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Vyhladavace_sa_skladaju_z_dvoch_hlavnych_casti\" >Vyh\u013ead\u00e1va\u010de sa skladaj\u00fa z dvoch hlavn\u00fdch \u010dast\u00ed:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Ako_vyhladavace_indexuju_a_hodnotia_stranky\" >Ako vyh\u013ead\u00e1va\u010de indexuj\u00fa a hodnotia str\u00e1nky<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Vyhladavac_musi_najprv_najst_vas_web_a_vsetky_jeho_stranky\" >Vyh\u013ead\u00e1va\u010d mus\u00ed najprv n\u00e1js\u0165 v\u00e1\u0161 web a v\u0161etky jeho str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Vyhladavace_prehladavaju_stranky_pomocou_%E2%80%9Ecrawlingu%E2%80%9C\" >Vyh\u013ead\u00e1va\u010de preh\u013ead\u00e1vaj\u00fa str\u00e1nky pomocou &#8222;crawlingu&#8220;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Ako_sa_rychlo_a_jednoducho_naucit_SEO\" >Ako sa r\u00fdchlo a jednoducho nau\u010di\u0165 SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Bonus_pre_Patreonov_17_najcastejsich_chyb_pri_praci_na_SEO\" >Bonus pre Patreonov: 17 naj\u010dastej\u0161\u00edch ch\u00fdb pri pr\u00e1ci na SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/sk\/co-je-to-seo\/#Kto_mi_moze_pomoct_so_SEO\" >Kto mi m\u00f4\u017ee pom\u00f4c\u0165 so SEO?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_SEO_jednoducho_vysvetlene\"><\/span>\u010co je to SEO jednoducho vysvetlen\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Ak zad\u00e1te do Googlu alebo Zoznamu &#8222;\u010co je to SEO&#8220;, tento \u010dl\u00e1nok by v\u00e1m za 3-6 mesiacov od vypublikovania mal vysko\u010di\u0165 medzi prv\u00fdmi. Neviem, kedy to \u010d\u00edtate, ale je pravdepodobn\u00e9, \u017ee ste sa sem dostali z vyh\u013ead\u00e1va\u010da. Neplat\u00edme za \u017eiadnu reklamu. V tom spo\u010d\u00edva k\u00fazlo SEO.<\/p>\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 TIP: Pre\u010d\u00edtajte si tie\u017e, <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-si-zalozit-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">ako si zalo\u017ei\u0165 blog<\/a><\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_co_sa_pouziva_SEO_v_marketingu\"><\/span>Na \u010do sa pou\u017e\u00edva SEO v marketingu <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>budovanie organickej (neplatenej) n\u00e1v\u0161tevnosti,<\/li>\n\n\n\n<li>budovanie zna\u010dky,<\/li>\n\n\n\n<li>z\u00edskavanie leadov,<\/li>\n\n\n\n<li>k zn\u00ed\u017eeniu podielu mar\u017ee na reklame.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_vsetko_zahrna_SEO\"><\/span>\u010co v\u0161etko zah\u0155\u0148a SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>SEO je z\u00e1kladn\u00fdm prvkom \u00fa\u010dinn\u00e9ho digit\u00e1lneho marketingu a zah\u0155\u0148a ve\u013ea vec\u00ed:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov:<\/strong> Identifik\u00e1cia relevantn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov a fr\u00e1z, ktor\u00e9 potenci\u00e1lni z\u00e1kazn\u00edci pou\u017e\u00edvaj\u00fa pri vyh\u013ead\u00e1van\u00ed tovaru, ktor\u00fd pred\u00e1vate, alebo online obsahu, ktor\u00fd pon\u00fakate. <\/li>\n\n\n\n<li><strong>Tvorba obsahu SEO:<\/strong> Tvorba kvalitn\u00e9ho, relevantn\u00e9ho a p\u00fatav\u00e9ho obsahu, ktor\u00fd je optimalizovan\u00fd na k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a vy\u010derp\u00e1va t\u00e9mu nato\u013eko, \u017ee \u010ditatelia nemaj\u00fa potrebu h\u013eada\u0165 \u010fal\u0161\u00ed obsah. <\/li>\n\n\n\n<li><strong>Technick\u00e9 SEO:<\/strong> Zabezpe\u010duje, aby bola va\u0161a webov\u00e1 str\u00e1nka dobre optimalizovan\u00e1 z technick\u00e9ho h\u013eadiska pre vyh\u013ead\u00e1va\u010de (je r\u00fdchla, dobre sa zobrazuje na r\u00f4znych typoch zariaden\u00ed a m\u00e1 skvel\u00fa \u0161trukt\u00faru).<\/li>\n\n\n\n<li><strong>Off-page SEO:<\/strong> Aktivity mimo va\u0161ej webovej str\u00e1nky, ktor\u00e9 pom\u00e1haj\u00fa zlep\u0161i\u0165 va\u0161e umiestnenie vo vyh\u013ead\u00e1va\u010di (linkbuilding, soci\u00e1lne sign\u00e1ly, dobr\u00e1 reput\u00e1cia dom\u00e9ny).<\/li>\n\n\n\n<li><strong>Lok\u00e1lne SEO:<\/strong> Optimaliz\u00e1cia va\u0161ej webovej str\u00e1nky pre vyh\u013ead\u00e1vanie v konkr\u00e9tnej geografickej oblasti.<\/li>\n\n\n\n<li><strong>Meranie a anal\u00fdza:<\/strong> Sledovanie \u00faspe\u0161nosti va\u0161ej SEO strat\u00e9gie pomocou n\u00e1strojov, ako je napr\u00edklad Google Analytics, a vykon\u00e1vanie nevyhnutn\u00fdch \u00faprav na zlep\u0161enie.<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preco_robit_SEO_%E2%80%93_tisice_navstevnikov_z_jedneho_clanku\"><\/span>Pre\u010do robi\u0165 SEO &#8211; tis\u00edce n\u00e1v\u0161tevn\u00edkov z jedn\u00e9ho \u010dl\u00e1nku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Ke\u010f sa budete venova\u0165 optimaliz\u00e1cii svojej webovej str\u00e1nky a e-shopu pre vyh\u013ead\u00e1va\u010de, m\u00f4\u017eete na \u0148u dlhodobo priv\u00e1dza\u0165 kvalitn\u00fa n\u00e1v\u0161tevnos\u0165 bez toho, aby ste museli plati\u0165 za kliknutia. <\/p>\n\n<p>Zatia\u013e \u010do v pr\u00edpade PPC rekl\u00e1m mus\u00edte plati\u0165 za ka\u017ed\u00e9 kliknutie, v pr\u00edpade SEO plat\u00edte za technick\u00fa optimaliz\u00e1ciu a vytvorenie kvalitn\u00fdch \u010dl\u00e1nkov jednorazovo. <strong>Ak m\u00e1te dobr\u00e9ho \u0161pecialistu, jeden \u010dl\u00e1nok v\u00e1m m\u00f4\u017ee prinies\u0165 stovky alebo dokonca tis\u00edce n\u00e1v\u0161tevn\u00edkov mesa\u010dne. <\/strong><\/p>\n\n<p>Va\u0161e \u0161tatistiky potom m\u00f4\u017eu vyzera\u0165 takto:<\/p>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"701\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-700x701.png\" alt=\"Zoznam vstupn&#xFD;ch str&#xE1;nok z vyh&#x13E;ad&#xE1;va&#x10D;ov nanospace.cz\" class=\"wp-image-62569\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-700x701.png 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-300x300.png 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-150x150.png 150w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-768x769.png 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-696x697.png 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost.png 1202w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Preh\u013ead organickej n\u00e1v\u0161tevnosti e-shopu <a href=\"https:\/\/www.nanospace.cz\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.nanospace.cz\" rel=\"noreferrer noopener\">nanospace.cz<\/a> za obdobie 2021-2023<\/figcaption><\/figure><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_funguju_vyhladavace_a_ako_to_suvisi_so_SEO\"><\/span>Ako funguj\u00fa vyh\u013ead\u00e1va\u010de a ako to s\u00favis\u00ed so SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>V\u0161etci pozn\u00e1me vyh\u013ead\u00e1va\u010de a v\u0161etci ich pou\u017e\u00edvame. Pravdepodobne ve\u013emi dobre viete, ako funguj\u00fa z poh\u013eadu pou\u017e\u00edvate\u013ea. Zad\u00e1te tam fr\u00e1zu &#8222;\u010co je SEO&#8220; a vyh\u013ead\u00e1va\u010d v\u00e1m pon\u00fakne relevantn\u00e9 odkazy alebo priamu odpove\u010f na va\u0161u ot\u00e1zku.<strong> Aby ste v\u0161ak mohli &#8222;robi\u0165 SEO&#8220;, mus\u00edte tie\u017e pochopi\u0165, ako vyh\u013ead\u00e1va\u010de funguj\u00fa po technickej str\u00e1nke<\/strong>. Pozrime sa na to.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Principy_fungovania_vyhladavacov\"><\/span>Princ\u00edpy fungovania vyh\u013ead\u00e1va\u010dov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Z\u00e1kladom ka\u017ed\u00e9ho vyh\u013ead\u00e1va\u010da je takzvan\u00fd <strong>web crawler<\/strong>. Pod t\u00fdmto hrozn\u00fdm anglick\u00fdm n\u00e1zvom sa skr\u00fdva <strong>skript alebo program, ktor\u00fd preh\u013ead\u00e1va internetov\u00e9 odkazy a takzvane ich indexuje. <\/strong>Predstavte si to tak, \u017ee web crawler je ak\u00e1si r\u00fdchla kn\u00edhovn\u00ed\u010dka a webov\u00e9 str\u00e1nky s\u00fa knihy. Knihovn\u00ed\u010dka prech\u00e1dza knihy a uklad\u00e1 ich do kni\u017enice pod\u013ea t\u00e9m. Tento postup sa naz\u00fdva indexovanie a vyh\u013ead\u00e1va\u010de z tejto kni\u017enice \u010derpaj\u00fa relevantn\u00e9 v\u00fdsledky. <\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyhladavace_sa_skladaju_z_dvoch_hlavnych_casti\"><\/span>Vyh\u013ead\u00e1va\u010de sa skladaj\u00fa z dvoch hlavn\u00fdch \u010dast\u00ed:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<ol class=\"wp-block-list\">\n<li><strong>Vyh\u013ead\u00e1vac\u00ed index <\/strong>, ktor\u00fd je digit\u00e1lnou kni\u017enicou inform\u00e1ci\u00ed o webov\u00fdch str\u00e1nkach.<\/li>\n\n\n\n<li><strong>Vyh\u013ead\u00e1vacie algoritmy,<\/strong> \u010do s\u00fa po\u010d\u00edta\u010dov\u00e9 programy zodpovedn\u00e9 za zobrazovanie v\u00fdsledkov z vyh\u013ead\u00e1vacieho indexu.<\/li>\n<\/ol>\n\n<p>Va\u0161\u00edm <strong>cie\u013eom je, aby knihovn\u00ed\u010dka v\u00f4bec poznala va\u0161u str\u00e1nku, aby sa jej p\u00e1\u010dil vyh\u013ead\u00e1vac\u00ed alogiritmus a aby ju pon\u00fakol medzi prv\u00fdmi.<\/strong> Ak vytvor\u00edte zl\u00fd obsah, knihovn\u00ed\u010dka (vyh\u013ead\u00e1va\u010d) sa tie\u017e m\u00f4\u017ee rozhodn\u00fa\u0165, \u017ee sa jej obsah nep\u00e1\u010di a v\u00f4bec ho nezarad\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_vyhladavace_indexuju_a_hodnotia_stranky\"><\/span>Ako vyh\u013ead\u00e1va\u010de indexuj\u00fa a hodnotia str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Existuje mnoho vyh\u013ead\u00e1va\u010dov a ka\u017ed\u00fd z nich funguje trochu inak. Tu s\u00fa z\u00e1kladn\u00e9 veci, ktor\u00e9 vyh\u013ead\u00e1va\u010de hodnotia:<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyhladavac_musi_najprv_najst_vas_web_a_vsetky_jeho_stranky\"><\/span>Vyh\u013ead\u00e1va\u010d mus\u00ed najprv n\u00e1js\u0165 v\u00e1\u0161 web a v\u0161etky jeho str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>Nikde nie je uveden\u00e9, \u017ee roboty vyh\u013ead\u00e1va\u010dov n\u00e1jdu va\u0161u str\u00e1nku sam\u00e9. Mus\u00edme im v tom \u010do najviac pom\u00f4c\u0165. Pom\u00f4c\u0165 m\u00f4\u017eete viacer\u00fdmi sp\u00f4sobmi:<\/p>\n\n<h5 class=\"wp-block-heading\">Poskytnutie sitemapy webu vyh\u013ead\u00e1va\u010dom<\/h5>\n\n<p><strong>Sitemapa je \u0161peci\u00e1lna str\u00e1nka na va\u0161om webe vo form\u00e1te XML<\/strong>, na ktorej s\u00fa jasne uveden\u00e9 v\u0161etky adresy URL (str\u00e1nky), ktor\u00e9 chcete dosta\u0165 do vyh\u013ead\u00e1va\u010dov. O jej generovanie sa zvy\u010dajne postar\u00e1 n\u00e1stroj, v ktorom str\u00e1nku vytv\u00e1rate (napr. WordPress). Takto vyzer\u00e1 sitemapa blogu <a href=\"https:\/\/loudavymkrokem.cz\/sitemap_index.xml\" data-type=\"URL\" data-id=\"https:\/\/loudavymkrokem.cz\/sitemap_index.xml\" target=\"_blank\" rel=\"noreferrer noopener\">loudavymkrokem.cz<\/a>:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"128\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-700x128.png\" alt=\"Index sitemapy blogu Loudav&#xFD;m krokem\" class=\"wp-image-62571\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-700x128.png 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-300x55.png 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-768x140.png 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-1536x281.png 1536w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-2048x374.png 2048w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-696x127.png 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-1392x254.png 1392w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-1920x351.png 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"253\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-700x253.png\" alt=\"SItemapa pr&#xED;spevkov webu loudavymkrokem.cz\" class=\"wp-image-62570\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-700x253.png 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-300x109.png 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-768x278.png 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-1536x556.png 1536w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-2048x741.png 2048w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-696x252.png 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-1392x504.png 1392w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-1920x695.png 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">SItemapa pr\u00edspevkov webu loudavymkrokem.cz<\/figcaption><\/figure><\/div>\n<p>Roboty si n\u00e1jdu sitemapu sami alebo im ju m\u00f4\u017eete podstr\u010di\u0165 priamo v rozhran\u00ed administr\u00e1cie. Napr\u00edklad v pr\u00edpade spolo\u010dnosti Google sa sitemapa odovzd\u00e1va v r\u00e1mci n\u00e1stroja Search Console:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"327\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-700x327.png\" alt=\"Sitemapa Search Console loudavymkrokem.cz je d&#xF4;le&#x17E;it&#xE1; pre SEO\" class=\"wp-image-62572\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-700x327.png 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-300x140.png 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-768x359.png 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-1536x717.png 1536w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-2048x956.png 2048w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-696x325.png 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-1392x650.png 1392w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-1920x896.png 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Umiestnenie sitemapy v Google Search Console<\/figcaption><\/figure><\/div>\n<h5 class=\"wp-block-heading\">Ru\u010dn\u00fdm odoslan\u00edm URL do vyh\u013ead\u00e1va\u010da<\/h5>\n\n<p>V\u00e4\u010d\u0161ina vyh\u013ead\u00e1va\u010dov umo\u017e\u0148uje ru\u010dn\u00e9 pred\u00e1vanie URL. Ak nem\u00e1te na svojom webe \u017eiadny plugin, ktor\u00fd by to robil za v\u00e1s, m\u00f4\u017eete URL posun\u00fa\u0165 vyh\u013ead\u00e1va\u010dom pri ka\u017edom publikovan\u00ed nov\u00e9ho \u010dl\u00e1nku. Oni sa na\u0148 na opl\u00e1tku pozr\u00fa prednostne. V pr\u00edpade spolo\u010dnosti Google vyzer\u00e1 manu\u00e1lne odovzdanie takto:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"225\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-700x225.png\" alt=\"\" class=\"wp-image-62575\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-700x225.png 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-300x96.png 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-768x246.png 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-1536x493.png 1536w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-2048x657.png 2048w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-696x223.png 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-1392x447.png 1392w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-1920x616.png 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Ru\u010dn\u00e9 indexovanie URL na Googli<\/figcaption><\/figure>\n\n<h5 class=\"wp-block-heading\">Sp\u00e4tn\u00e9 odkazy<\/h5>\n\n<p>Ka\u017ed\u00e1 str\u00e1nka na va\u0161om webe\/blogu by mala ma\u0165 aspo\u0148 jeden odkaz z rovnakej webovej str\u00e1nky (napr. z kateg\u00f3rie, p\u00e4ti\u010dky at\u010f.). Nemalo by sa sta\u0165, \u017ee na str\u00e1nku na webe nevedie \u017eiadny odkaz, preto\u017ee potom ju vyh\u013ead\u00e1vac\u00ed robot nemus\u00ed n\u00e1js\u0165.<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyhladavace_prehladavaju_stranky_pomocou_%E2%80%9Ecrawlingu%E2%80%9C\"><\/span>Vyh\u013ead\u00e1va\u010de preh\u013ead\u00e1vaj\u00fa str\u00e1nky pomocou &#8222;crawlingu&#8220;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>Znie to hrozne, ale znamen\u00e1 to len to, \u017ee Google alebo in\u00fd vyh\u013ead\u00e1va\u010d preh\u013ead\u00e1va weby a s\u0165ahuje zn\u00e1me URL. V pr\u00edpade Google naz\u00fdvame robota, ktor\u00fd to rob\u00ed, Googlebot.<\/p>\n\n<p><strong>Po tomto kroku nasleduje &#8222;processing and rendering&#8220;.<\/strong> V tomto kroku sa vyh\u013ead\u00e1va\u010d sna\u017e\u00ed pochopi\u0165 obsah a \u0161trukt\u00faru str\u00e1nky. To zah\u0155\u0148a spustenie k\u00f3du na str\u00e1nke (napr\u00edklad JavaScript), aby pochopil, ako str\u00e1nka vyzer\u00e1 a ako je \u0161trukt\u00farovan\u00e1. <strong>To m\u00f4\u017ee zah\u0155\u0148a\u0165 aj identifik\u00e1ciu odkazov na str\u00e1nke a \u010fal\u0161ie d\u00f4le\u017eit\u00e9 inform\u00e1cie.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_sa_rychlo_a_jednoducho_naucit_SEO\"><\/span>Ako sa r\u00fdchlo a jednoducho nau\u010di\u0165 SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Najprv si pre\u010d\u00edtajte na\u0161ich <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-komplexny-sprievodca\/\" data-type=\"post\" data-id=\"62239\">13 ve\u013emi jednoduch\u00fdch tipov<\/a><\/strong>, ako robi\u0165 SEO tak, aby to zvl\u00e1dol ka\u017ed\u00fd. Ak pracujete na Shoptete, nato\u010dili sme pre v\u00e1s <strong><a href=\"https:\/\/loudavymkrokem.cz\/minikurz-seo-na-shoptetu-clen\/\" target=\"_blank\" data-type=\"page\" data-id=\"63261\" rel=\"noreferrer noopener\">minikurz o tom, ako robi\u0165 SEO na Shoptete. <\/a><\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_pre_Patreonov_17_najcastejsich_chyb_pri_praci_na_SEO\"><\/span>Bonus pre Patreonov: 17 naj\u010dastej\u0161\u00edch ch\u00fdb pri pr\u00e1ci na SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Pre na\u0161ich <a href=\"https:\/\/loudavymkrokem.cz\/patreon\/\" data-type=\"page\" data-id=\"59225\">Patreonov<\/a> sme nato\u010dili <strong>video, ktor\u00e9 popisuje sedemn\u00e1s\u0165 naj\u010dastej\u0161\u00edch a najd\u00f4le\u017eitej\u0161\u00edch ch\u00fdb, ktor\u00fdch<\/strong> sa majitelia e-shopov, blogeri a market\u00e9ri naj\u010dastej\u0161ie dop\u00fa\u0161\u0165aj\u00fa pri pr\u00e1ci na obsahovom SEO.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kto_mi_moze_pomoct_so_SEO\"><\/span>Kto mi m\u00f4\u017ee pom\u00f4c\u0165 so SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>SEO sa zaoberaj\u00fa tzv. SEO \u0161pecialisti. Ak m\u00e1te z\u00e1ujem, m\u00f4\u017eete n\u00e1s <strong><a href=\"https:\/\/www.lkmedia.cz\/seo-optimalizace-pro-vyhledavace\/\" target=\"_blank\" rel=\"noreferrer noopener\">kontaktova\u0165.<\/a><\/strong> \u263a\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Pre\u010d\u00edtajte si jednoduch\u00e9 vysvetlenie, \u010do je to SEO, pre\u010do je tak d\u00f4le\u017eit\u00e9 v online marketingu a ako funguje. Dozviete sa tie\u017e, ako funguj\u00fa vyh\u013ead\u00e1va\u010de a ako zapn\u00fa\u0165 SEO.<\/p>\n","protected":false},"author":3,"featured_media":76726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"\u010co je to SEO a ako funguje: Jednoduch\u00e9 vysvetlenie","rank_math_description":"\u2705 Pre\u010d\u00edtajte si jednoduch\u00e9 vysvetlenie, \u010do je to SEO, pre\u010do je tak d\u00f4le\u017eit\u00e9 v online marketingu a ako funguje. \u2705 Ako funguj\u00fa vyh\u013ead\u00e1va\u010de. \u2705 Ako zapn\u00fa\u0165 SEO.","rank_math_focus_keyword":"\u010co je to SEO","rank_math_seo_score":""},"categories":[962,970],"tags":[],"class_list":{"0":"post-77982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-seo"},"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/77982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=77982"}],"version-history":[{"count":4,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/77982\/revisions"}],"predecessor-version":[{"id":81267,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/77982\/revisions\/81267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/76726"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=77982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=77982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=77982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}