{"id":76784,"date":"2022-07-22T16:23:05","date_gmt":"2022-07-22T14:23:05","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/obsahovy-marketing\/"},"modified":"2026-02-20T10:32:34","modified_gmt":"2026-02-20T09:32:34","slug":"obsahovy-marketing","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/","title":{"rendered":"30 tipov, ako na obsahov\u00fd marketing\ufffc"},"content":{"rendered":"\n<p>V roku 1996 Bill Gates povedal, \u017ee \u201econtent is king\u201c (obsah je kr\u00e1\u013e).<strong>. Kvalitn\u00fd content marketing <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Obsahov%C3%BD_marketing\" target=\"_blank\" data-schema-attribute=\"about\" rel=\"noreferrer noopener nofollow\">(obsahov\u00fd marketing)<\/a> je najlep\u0161ou invest\u00edciou, ktor\u00fa m\u00f4\u017eete pre svoju zna\u010dku urobi\u0165.<\/strong> Zvy\u0161uje povedomie o zna\u010dke, buduje jej d\u00f4veryhodnos\u0165, ale <strong>\u010do je najd\u00f4le\u017eitej\u0161ie, kvalitn\u00fd obsahov\u00fd marketing zarob\u00ed viac ako ak\u00e1ko\u013evek platen\u00e1 reklama.<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">Dobre vytvoren\u00fd pr\u00edspevok na blogu<\/a><\/strong> alebo informa\u010dn\u00e9 video v\u00e1m m\u00f4\u017ee zar\u00e1ba\u0165 peniaze nieko\u013eko rokov bez toho, aby ste museli neust\u00e1le investova\u0165 \u010fal\u0161ie peniaze. <strong>Po\u010fme sa pozrie\u0165 na to, v \u010dom spo\u010d\u00edva obsahov\u00fd (content) marketing a ako ho robi\u0165 efekt\u00edvne.<\/strong>   <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/tvoreni-kvalitniho-obsahu.jpg\" alt=\"\" class=\"wp-image-57956\" title=\"\"><figcaption class=\"wp-element-caption\">Tvorba obsahu je len jednou z \u010dast\u00ed obsahov\u00e9ho marketingu<\/figcaption><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#Co_je_to_obsahovy_marketing_content_marketing\" >\u010co je to obsahov\u00fd marketing (content marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#Co_vsetko_sa_povazuje_za_content_marketingobsahovy_marketing\" >\u010co v\u0161etko sa pova\u017euje za content marketing\/obsahov\u00fd marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#Preco_sa_venovat_obsahovemu_marketingu\" >Pre\u010do sa venova\u0165 obsahov\u00e9mu marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#30_tipov_ako_na_kvalitny_obsahovy_marketing\" >30 tipov, ako na kvalitn\u00fd obsahov\u00fd marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#1_Pripravte_si_obsahovu_strategiu_content_strategy\" >1) Pripravte si obsahov\u00fa strat\u00e9giu (content strategy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#2_Stanovte_si_realisticke_ciele\" >2) Stanovte si realistick\u00e9 ciele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#3_Vytvorte_si_Tone_of_Voice_%E2%80%93_ako_vasa_znacka_hovori\" >3) Vytvorte si Tone of Voice &#8211; ako va\u0161a zna\u010dka hovor\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#4_Urobte_si_obsahovy_audit\" >4) Urobte si obsahov\u00fd audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#5_Vytvorte_si_personu\" >5) Vytvorte si pers\u00f3nu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#6_Vypracujte_si_analyzu_konkurencie\" >6) Vypracujte si anal\u00fdzu konkurencie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#7_Zapojte_zakaznicku_podporu\" >7) Zapojte z\u00e1kazn\u00edcku podporu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#8_Pracujte_s_analyzou_klucovych_slov\" >8) Pracujte s anal\u00fdzou k\u013e\u00fa\u010dov\u00fdch slov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#9_Uprednostnite_obsah_s_najvacsim_obchodnym_potencialom\" >9) Uprednostnite obsah s najv\u00e4\u010d\u0161\u00edm obchodn\u00fdm potenci\u00e1lom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#10_Udrzujte_si_funkcny_marketingovy_kalendar\" >10) Udr\u017eujte si funk\u010dn\u00fd marketingov\u00fd kalend\u00e1r<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#11_Tvorte_obsah_jednoducho_a_zrozumitelne\" >11) Tvorte obsah jednoducho a zrozumite\u013ene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#12_Venujte_sa_linkbuildingu\" >12) Venujte sa linkbuildingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#13_Pripravujte_e-mailove_automatizacie\" >13) Pripravujte e-mailov\u00e9 automatiz\u00e1cie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#14_Brainstormujte_v_ramci_firmy\" >14) Brainstormujte v r\u00e1mci firmy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#15_Aktualizujte_uz_existujuci_obsah\" >15) Aktualizujte u\u017e existuj\u00faci obsah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#16_Robte_rozhovory\" >16) Robte rozhovory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#17_Tvorte_webinare\" >17) Tvorte webin\u00e1re<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#18_Prelinkovavajte_obsah\" >18) Prelinkov\u00e1vajte obsah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#19_Pouzivajte_jeden_obsah_pre_viacero_kanalov\" >19) Pou\u017e\u00edvajte jeden obsah pre viacero kan\u00e1lov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#20_Venujte_cas_titulkom\" >20) Venujte \u010das titulkom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#21_Strukturalizujte_obsah\" >21) \u0160trukturalizujte obsah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#22_Dajte_si_namahu_s_metadatami_a_popismi\" >22) Dajte si n\u00e1mahu s metad\u00e1tami a popismi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#23_Nezabudnite_na_kvalitne_vizualy_a_fotky\" >23) Nezabudnite na kvalitn\u00e9 vizu\u00e1ly a fotky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#24_Pouzivajte_recenzie_pouzivatelov\" >24) Pou\u017e\u00edvajte recenzie pou\u017e\u00edvate\u013eov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#25_Vyberte_si_spravne_farby_tlacidiel\" >25) Vyberte si spr\u00e1vne farby tla\u010didiel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#26_Zdielajte_pravdu_aj_negativa\" >26) Zdie\u013eajte pravdu aj negat\u00edva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#27_Vyhodnocujte_vysledky\" >27) Vyhodnocujte v\u00fdsledky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#28_Kontrolujte_obsah_aj_odkazy\" >28) Kontrolujte obsah aj odkazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#29_Recyklujte_obsah\" >29) Recyklujte obsah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#30_Obsah_propagujte_inteligentne\" >30) Obsah propagujte inteligentne<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_obsahovy_marketing_content_marketing\"><\/span><strong>\u010co je to obsahov\u00fd marketing (content marketing)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Obsahov\u00fd marketing alebo <a href=\"https:\/\/increaseo.sk\/co-je-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing<\/a> je marketingov\u00e1 strat\u00e9gia, ktor\u00e1 sa zameriava na <strong>vytv\u00e1ranie, publikovanie a distrib\u00faciu relevantn\u00e9ho a hodnotn\u00e9ho obsahu pre cie\u013eov\u00e9 <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Publikum\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-schema-attribute=\"mentions\">publikum<\/a>.<\/strong>Cie\u013eom je, samozrejme, zv\u00fd\u0161enie predaja alebo in\u00fdch konverzi\u00ed, ktor\u00e9 market\u00e9r sleduje.<\/p>\n\n\n\n<p>Obsahov\u00fd marketing zah\u0155\u0148a nielen tvorbu kvalitn\u00e9ho obsahu, ale aj jeho pl\u00e1novanie a distrib\u00faciu prostredn\u00edctvom v\u0161etk\u00fdch marketingov\u00fdch kan\u00e1lov. <\/p>\n\n\n\n<p>Obsahov\u00fd marketing sa pou\u017e\u00edva na pril\u00e1kanie nov\u00fdch z\u00e1kazn\u00edkov, roz\u0161\u00edrenie povedomia o zna\u010dke a, samozrejme, na zv\u00fd\u0161enie konverzi\u00ed. <strong>Prostredn\u00edctvom obsahov\u00e9ho marketingu sa buduje z\u00e1klad\u0148a z\u00e1kazn\u00edkov a zvy\u0161uje sa lojalita z\u00e1kazn\u00edkov.<\/strong> Obsahov\u00fd marketing je tie\u017e skvel\u00fdm n\u00e1strojom na budovanie d\u00f4veryhodnosti zna\u010dky. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsah-na-tik-tok.jpg\" alt=\"\" class=\"wp-image-57957\" title=\"\"><figcaption class=\"wp-element-caption\">TikTok je v s\u00fa\u010dasnosti \u010doraz popul\u00e1rnej\u0161\u00ed<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_vsetko_sa_povazuje_za_content_marketingobsahovy_marketing\"><\/span><strong>\u010co v\u0161etko sa pova\u017euje za content marketing\/obsahov\u00fd marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blogov\u00e9 \u010dl\u00e1nky<\/li>\n\n\n\n<li>Informa\u010dn\u00e9 weby<\/li>\n\n\n\n<li>Produktov\u00e9 a informa\u010dn\u00e9 vide\u00e1<\/li>\n\n\n\n<li>Infografiky<\/li>\n\n\n\n<li>Podcasty<\/li>\n\n\n\n<li>Pr\u00edspevky na soci\u00e1lnych sie\u0165ach<\/li>\n\n\n\n<li>Newslettery<\/li>\n\n\n\n<li>E-booky a knihy<\/li>\n\n\n\n<li>Informa\u010dn\u00e9 bro\u017e\u00fary<\/li>\n\n\n\n<li>Influencer marketing (\u010diasto\u010dne)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preco_sa_venovat_obsahovemu_marketingu\"><\/span><strong>Pre\u010do sa venova\u0165 obsahov\u00e9mu marketingu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mo\u017eno si hovor\u00edte, pre\u010do sa venova\u0165 obsahov\u00e9mu marketingu? V roku 2019 sme z\u00edskali klienta, ktor\u00fd sa venuje zdravej v\u00fd\u017eive. Bez jedinej koruny v PPC alebo FB reklame sa n\u00e1m podarilo v prvom roku tvorby kvalitn\u00e9ho obsahu <strong>privies\u0165na web 50-tis\u00edc \u013eud\u00ed,<\/strong> \u010do nie je ve\u013ea, ale ak sa pozrieme na \u010fal\u0161\u00ed rok, <strong>po\u010det n\u00e1v\u0161tev sa zv\u00fd\u0161il na 350-tis\u00edc<\/strong> a v tre\u0165om roku bol po\u010det n\u00e1v\u0161tevn\u00edkov firemn\u00e9ho blogu u\u017e <strong>takmer 470-tis\u00edc<\/strong>. Ko\u013eko blogov\u00fdch pr\u00edspevkov sme tvorili? Len 2-4 mesa\u010dne, v niektor\u00fdch mesiacoch to bolo e\u0161te menej. <\/p>\n\n\n\n<p>Samozrejme, vytvori\u0165 obsah, ktor\u00fd sa bude \u010d\u00edta\u0165, nie je jednoduch\u00e9. Mus\u00edte tie\u017e pozna\u0165 z\u00e1kladn\u00e9 pravidl\u00e1 copywritingu, <a href=\"https:\/\/loudavymkrokem.cz\/pruvodce-seo\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">SEO<\/a> a linkbuildingu. <strong>Nap\u00edsanie obsahovo kvalitn\u00e9ho \u010dl\u00e1nku je zvy\u010dajne len prv\u00fdm z nieko\u013ek\u00fdch krokov, ktor\u00e9 <\/strong>mus\u00edte urobi\u0165, aby ste z\u00edskali organick\u00fa n\u00e1v\u0161tevnos\u0165. <\/p>\n\n\n\n<p class=\"has-black-color has-luminous-vivid-amber-background-color has-text-color has-background\">TIP \ud83d\udca1: Ako nap\u00edsa\u0165 \u010dl\u00e1nok, ktor\u00fd zar\u00e1ba a prin\u00e1\u0161a n\u00e1v\u0161tevnos\u0165 krok za krokom + vzorov\u00e9 zadanie pre copywriterov si m\u00f4\u017eete <strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">pre\u010d\u00edta\u0165 na na\u0161om Patreone.<\/a><\/strong> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_tipov_ako_na_kvalitny_obsahovy_marketing\"><\/span><strong>30 tipov, ako na kvalitn\u00fd obsahov\u00fd marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tvorba obsahu znie jednoducho, ale ak ho budete vytv\u00e1ra\u0165 bezmy\u0161lienkovite, m\u00f4\u017ee sa sta\u0165, \u017ee miniete ve\u013ea pe\u0148az\u00ed na copywriterov a \u0161pecialistov na soci\u00e1lne siete a nebude to ma\u0165 \u017eiadny efekt. Tu je 30 tipov, \u010do treba ma\u0165 na pam\u00e4ti pri tvorbe obsahu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pripravte_si_obsahovu_strategiu_content_strategy\"><\/span>1) Pripravte si obsahov\u00fa strat\u00e9giu (content strategy)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Vytvorenie kvalitnej obsahovej strat\u00e9gie by malo by\u0165 odrazov\u00fdm most\u00edkom k efekt\u00edvnemu obsahov\u00e9mu marketingu. <\/strong>Zvy\u010dajne je to prv\u00e1 vec, ktor\u00fa s na\u0161imi klientmi vytv\u00e1rame. Aby bola \u00fa\u010dinn\u00e1, mus\u00ed by\u0165 v\u00fdsledkom spolupr\u00e1ce medzi veden\u00edm spolo\u010dnosti, \u0161pecialistom na SEO a \u0161pecialistom na obsahov\u00fd marketing.<\/p>\n\n\n\n<p><strong>Obsahov\u00e1 strat\u00e9gia pripravuje tematick\u00fd pl\u00e1n<\/strong> (blog, newslettre, soci\u00e1lne siete), na\u010drt\u00e1va t\u00e9my, ktor\u00fdm by ste sa mali venova\u0165, a hovor\u00ed, ak\u00e9 kan\u00e1ly pre ne zvoli\u0165. <\/p>\n\n\n\n<p><strong>S\u00fa\u010das\u0165ou obsahovej strat\u00e9gie je aj kalend\u00e1r publik\u00e1ci\u00ed<\/strong> obsahuj\u00faci v\u00fdro\u010dia, sez\u00f3nne t\u00e9my a udalosti. S dobrou strat\u00e9giou obsahu by sa v\u00e1m nikdy nemalo sta\u0165, \u017ee nebudete ma\u0165 o \u010dom p\u00edsa\u0165 alebo nebudete vedie\u0165, ak\u00fd obsah vytvori\u0165. <\/p>\n\n\n\n<p>Ak pripravujete obsahov\u00fa strat\u00e9giu prv\u00fdkr\u00e1t, m\u00f4\u017ee v\u00e1m pom\u00f4c\u0165 aj <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/podrobny-sprievodca-chatgpt\/\">cha<\/a> <a href=\"https:\/\/loudavymkrokem.cz\/sk\/podrobny-sprievodca-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a> <a href=\"https:\/\/loudavymkrokem.cz\/sk\/podrobny-sprievodca-chatgpt\/\">GPT.<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Stanovte_si_realisticke_ciele\"><\/span>2) Stanovte si realistick\u00e9 ciele<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Pri obsahovom marketingu nie s\u00fa v\u00fdsledky niektor\u00fdch aktiv\u00edt vidite\u013en\u00e9 okam\u017eite, ale a\u017e po nieko\u013ek\u00fdch mesiacoch. <\/strong>Hoci cie\u013eom je zvy\u010dajne zv\u00fd\u0161enie konverzi\u00ed alebo n\u00e1v\u0161tevnosti, ako prv\u00fd cie\u013e je vhodnej\u0161ie zvoli\u0165 si sp\u00f4sob, ak\u00fdm chcem dosiahnu\u0165 konverzie a n\u00e1v\u0161tevnos\u0165, ne\u017e konkr\u00e9tne \u010d\u00edslo, ktor\u00e9 by bolo sk\u00f4r varen\u00edm z vody ako re\u00e1lnym odhadom. <\/p>\n\n\n\n<p>M\u00f4\u017eete si napr\u00edklad poveda\u0165, \u017ee:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>chcete uverejni\u0165 35 \u010dl\u00e1nkov ro\u010dne pod\u013ea tematick\u00e9ho pl\u00e1nu,<\/li>\n\n\n\n<li>vytvori\u0165 dve e-mailov\u00e9 automatiz\u00e1cie, ktor\u00e9 sa zameriavaj\u00fa na hlavn\u00e9 t\u00e9my v\u00e1\u0161ho podnikania <\/li>\n\n\n\n<li>a \u0161tyri informa\u010dn\u00e9 vide\u00e1, ktor\u00e9 pom\u00e1haj\u00fa \u013eu\u010fom rie\u0161i\u0165 probl\u00e9my, s ktor\u00fdmi sa naj\u010dastej\u0161ie stret\u00e1vaj\u00fa. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Vytvorte_si_Tone_of_Voice_%E2%80%93_ako_vasa_znacka_hovori\"><\/span>3) Vytvorte si Tone of Voice &#8211; ako va\u0161a zna\u010dka hovor\u00ed <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Tone of Voice alebo tonalita zna\u010dky je sp\u00f4sob, ak\u00fdm zna\u010dka hovor\u00ed.<\/strong> V men\u0161\u00edch spolo\u010dnostiach sa \u010dasto podce\u0148uje, preto\u017ee maj\u00fa pocit, \u017ee nie je d\u00f4le\u017eit\u00fd, preto\u017ee <em>ka\u017ed\u00fd vie, ako zna\u010dka hovor\u00ed<\/em>. <\/p>\n\n\n\n<p>Nastavenie t\u00f3nu komunik\u00e1cie je v\u0161ak z\u00e1kladn\u00fdm pilierom obsahovej strat\u00e9gie a k\u013e\u00fa\u010dom k vytvoreniu jednotnej identity zna\u010dky. <strong>V komunik\u00e1cii so z\u00e1kazn\u00edckou podporou, po\u0161tov\u00fdch z\u00e1sielkach, soci\u00e1lnych sie\u0165ach a blogov\u00fdch pr\u00edspevkoch by sa mala pou\u017e\u00edva\u0165 jednotn\u00e1 tonalita zna\u010dky.<\/strong> Pom\u00e1ha zos\u00faladi\u0165 text reklamy s t\u00fdm, \u010do p\u00ed\u0161ete na svojom webe a ako komunikujete so z\u00e1kazn\u00edkmi.<strong>. V\u0161etci va\u0161i zamestnanci by mali pozna\u0165 Tone of Voice. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nataceni-na-tik-tok.jpg\" alt=\"\" class=\"wp-image-57958\" title=\"\"><figcaption class=\"wp-element-caption\">Tone of Voice by mal by\u0165 rovnak\u00fd vo v\u0161etk\u00fdch kan\u00e1loch<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Urobte_si_obsahovy_audit\"><\/span>4) Urobte si obsahov\u00fd audit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Predt\u00fdm, ako za\u010dnete vytv\u00e1ra\u0165 obsah pod\u013ea va\u0161ej novej obsahovej strat\u00e9gie, <strong>urobte si obsahov\u00fd audit.<\/strong> To znamen\u00e1, \u017ee si zhodnot\u00edte obsah, ktor\u00fd u\u017e m\u00e1te. Zist\u00edte, \u010do funguje, \u010do by sa dalo zlep\u0161i\u0165 a \u010do sa neosved\u010dilo. Obsahov\u00fdm auditom identifikujete konkr\u00e9tne odpor\u00fa\u010dania na zlep\u0161enie alebo zmeny textu, vide\u00ed, pr\u00edspevkov na soci\u00e1lnych sie\u0165ach a podstr\u00e1nkach webu. <strong>To v\u00e1m pom\u00f4\u017ee zefekt\u00edvni\u0165 va\u0161u pr\u00e1cu. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Vytvorte_si_personu\"><\/span>5) Vytvorte si pers\u00f3nu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pod pers\u00f3nou sa skr\u00fdva v\u00e1\u0161 ide\u00e1lny z\u00e1kazn\u00edk<strong>. Mali by ste si poveda\u0165, ak\u00e9 probl\u00e9my rie\u0161i v\u00e1\u0161 z\u00e1kazn\u00edk.<\/strong> Kde naj\u010dastej\u0161ie \u017eije, ak\u00e9 s\u00fa jeho kon\u00ed\u010dky a pr\u00edjmy a \u010do chce, aby mu va\u0161e produkty priniesli. <strong>Je mo\u017en\u00e9, \u017ee pred\u00e1vate pomerne \u0161irok\u00fa \u0161k\u00e1lu produktov, tak\u017ee m\u00f4\u017eete ma\u0165 viacero pers\u00f3n.<\/strong><\/p>\n\n\n\n<p>M\u00f4\u017eete ma\u0165 v\u00e1\u0161niv\u00fdch horolezcov, ktor\u00ed rie\u0161ia v\u00fdbavu do posledn\u00e9ho detailu a porovn\u00e1vaj\u00fa si ka\u017ed\u00fd parameter, ale potom m\u00f4\u017eete ma\u0165 relat\u00edvne zanepr\u00e1zdnen\u00fdch Bratislav\u010danov z vy\u0161\u0161\u00edch vrstiev, ktor\u00ed id\u00fa do h\u00f4r p\u00e1rkr\u00e1t do roka a nechc\u00fa sa hraba\u0165 v parametroch, ale chc\u00fa si k\u00fapi\u0165 \u010do najlep\u0161iu v\u00fdbavu, ktor\u00e1 z\u00e1rove\u0148 skvele vyzer\u00e1. <\/p>\n\n\n\n<p>Ak m\u00e1te \u0161irok\u00fa ponuku produktov, je mo\u017en\u00e9, \u017ee medzi va\u0161ich z\u00e1kazn\u00edkov patria t\u00ed, ktor\u00ed radi chodia do h\u00f4r, ale potrebuj\u00fa najlacnej\u0161\u00ed tovar, preto\u017ee s\u00fa bu\u010f \u0161etrn\u00ed, alebo jednoducho nem\u00f4\u017eu investova\u0165 do drah\u00e9ho vybavenia.<\/p>\n\n\n\n<p><strong>Tieto pers\u00f3ny nie s\u00fa ni\u010d\u00edm hlbok\u00fdm, ale pom\u00e1haj\u00fa v\u00e1m v\u017ei\u0165 sa do situ\u00e1cie va\u0161ich typick\u00fdch z\u00e1kazn\u00edkov. Ako ich identifikova\u0165? <\/strong>Anal\u00fdzou toho, na \u010do sa \u013eudia p\u00fdtaj\u00fa na z\u00e1kazn\u00edckej podpore, \u010do h\u013eadaj\u00fa (SEO anal\u00fdza) vo vyh\u013ead\u00e1va\u010doch, ale napr\u00edklad aj UX anal\u00fdzou, aby ste zistili, ako pou\u017e\u00edvaj\u00fa v\u00e1\u0161 e-shop alebo \u010do h\u013eadaj\u00fa na va\u0161om blogu. <strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Smartlook\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/smartlook\/\" data-shortcode=\"true\">Smartlook<\/a><\/strong> je na to skvel\u00fd n\u00e1stroj. <\/p>\n\n\n\n<p>V marketingov\u00fdch pr\u00edru\u010dk\u00e1ch sa \u010dasto dozviete, \u017ee vytvorenie pers\u00f3ny je nie\u010do hlbok\u00e9 a mus\u00edte zisti\u0165, \u010do v\u00e1\u0161 ide\u00e1lny z\u00e1kazn\u00edk chce, ako vyzer\u00e1 a ako sa oblieka. <\/p>\n\n\n\n<p>Niekto si chce pers\u00f3nu aj nakresli\u0165. Samozrejme, \u017ee m\u00f4\u017eete, ale v skuto\u010dnosti chcete hlavne vedie\u0165, <strong>kto je v\u00e1\u0161 z\u00e1kazn\u00edk (horal\/mami\u010dka na materskej dovolenke) a ak\u00e9 probl\u00e9my v\u00e1\u0161 typick\u00fd z\u00e1kazn\u00edk naj\u010dastej\u0161ie rie\u0161i<\/strong><em>(m\u00e1m alergiu &#8211; ak\u00e1 je najlep\u0161ia \u010disti\u010dka vzduchu?<\/em>). Miesto, kde pracuje, u\u017e nemus\u00ed by\u0165 relevantn\u00e9 (alergik je stavb\u00e1r, sekret\u00e1rka a mana\u017e\u00e9r). Ak teda nepred\u00e1vate napr\u00edklad pracovn\u00e9 odevy alebo pracovn\u00e9 pom\u00f4cky. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Vypracujte_si_analyzu_konkurencie\"><\/span>6) Vypracujte si anal\u00fdzu konkurencie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Anal\u00fdza konkurencie neznamen\u00e1 len prech\u00e1dzanie webov\u00fdch str\u00e1nok va\u0161ich konkurentov a sledovanie ich soci\u00e1lnych siet\u00ed, aby ste zistili, ak\u00fd obsah vytv\u00e1raj\u00fa. <strong>Anal\u00fdza konkurencie zah\u0155\u0148a aj \u010das\u0165, ktor\u00fa vypracoval \u0161pecialista na SEO a ktor\u00e1 v\u00e1m povie, na ak\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa va\u0161a konkurencia rankuje<\/strong> (rankova\u0165 = umiest\u0148ova\u0165 vo vyh\u013ead\u00e1va\u010doch). <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Zapojte_zakaznicku_podporu\"><\/span>7) <strong>Zapojte z\u00e1kazn\u00edcku podporu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pri vytv\u00e1ran\u00ed obsahovej strat\u00e9gie by ste mali zapoji\u0165 aj z\u00e1kazn\u00edcku podporu. To znamen\u00e1, \u017ee <strong>pracovn\u00edk z\u00e1kazn\u00edckej podpory by mal zaznamen\u00e1va\u0165 ot\u00e1zky<\/strong> (vr\u00e1tane odpoved\u00ed), ktor\u00e9 \u013eudia klad\u00fa a ktor\u00e9 nie je mo\u017en\u00e9 n\u00e1js\u0165 na va\u0161ej webovej lokalite, ale odpor\u00fa\u010da sa zaznamen\u00e1va\u0165 aj ve\u013emi \u010dast\u00e9 ot\u00e1zky (nem\u00e1me v\u0161ak na mysli ot\u00e1zky typu &#8222;kedy mi pr\u00edde z\u00e1sielka&#8220;). <\/p>\n\n\n\n<p>Oba tieto typy dotazov m\u00f4\u017eu odhali\u0165 zauj\u00edmav\u00e9 t\u00e9my na tvorbu obsahu, ale <strong>niekedy odhalia aj zl\u00e9 rozlo\u017eenie webu.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Pracujte_s_analyzou_klucovych_slov\"><\/span>8) <strong>Pracujte s anal\u00fdzou k\u013e\u00fa\u010dov\u00fdch slov<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov je najlep\u0161\u00edm priate\u013eom obsahov\u00e9ho strat\u00e9ga<\/strong>. Len nezabudnite, \u017ee ten, kto pracuje s anal\u00fdzou k\u013e\u00fa\u010dov\u00fdch slov, by mal vedie\u0165, ako s \u0148ou pracova\u0165 a ako bola vytvoren\u00e1.<\/p>\n\n\n\n<p>&#8222;Anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov sme si nechali urobi\u0165 u tohto SEO \u0161pecialistu, ale boli to zbyto\u010dne vyhoden\u00e9 peniaze,&#8220; &#8211; toto s\u00fa recenzie, ktor\u00e9 si m\u00f4\u017eete pre\u010d\u00edta\u0165 na internete a pre\u010do niektor\u00ed SEO \u0161pecialisti, vr\u00e1tane n\u00e1s, odmietaj\u00fa robi\u0165 <strong>samotn\u00fa anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov bez \u0161kolenia o tom, ako ju pou\u017e\u00edva\u0165.<\/strong><\/p>\n\n\n\n<p>Pridanie zoznamu k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 s\u00favisia s va\u0161\u00edm podnikan\u00edm, \u0161pecialistom na SEO je len za\u010diatok pr\u00e1ce. <strong>A pokusy o ich zadanie na v\u0161etk\u00fdch miestach na va\u0161ej str\u00e1nke pravdepodobne nebud\u00fa ma\u0165 \u017eiadny \u00fa\u010dinok.<\/strong><\/p>\n\n\n\n<p><strong>Po anal\u00fdze k\u013e\u00fa\u010dov\u00fdch slov mus\u00ed nasledova\u0165 vypracovanie obsahov\u00e9ho pl\u00e1nu a publika\u010dn\u00e9ho pl\u00e1nu.<\/strong> Obsahov\u00fd pl\u00e1n m\u00f4\u017ee obsahova\u0165 n\u00e1vrhy, kde a ako za\u010dleni\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 (napr\u00edklad \u00fapravou k\u00f3pie produktu), <strong>a publika\u010dn\u00fd pl\u00e1n v\u00e1m povie, na ak\u00e9 t\u00e9my pripravi\u0165 \u010dl\u00e1nky alebo video obsah<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsahovy-marketing-instagram.jpg\" alt=\"\" class=\"wp-image-57959\" title=\"\"><figcaption class=\"wp-element-caption\">Soci\u00e1lne siete s\u00fa len jedn\u00fdm z distribu\u010dn\u00fdch kan\u00e1lov obsahov\u00e9ho marketingu<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Uprednostnite_obsah_s_najvacsim_obchodnym_potencialom\"><\/span>9) Uprednostnite obsah s najv\u00e4\u010d\u0161\u00edm obchodn\u00fdm potenci\u00e1lom<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pri vytv\u00e1ran\u00ed obsahu myslite predov\u0161etk\u00fdm na to, \u017ee mus\u00edte uprednostni\u0165 t\u00e9my, ktor\u00e9 v\u00e1m m\u00f4\u017eu prinies\u0165 najviac pe\u0148az\u00ed. <\/p>\n\n\n\n<p>Vyberte si pod\u013ea troch krit\u00e9ri\u00ed. Ak vytv\u00e1rate obsah na predaj produktov, hlavn\u00fdm krit\u00e9riom bude <strong>v\u00fd\u0161ka mar\u017ee (ko\u013eko pe\u0148az\u00ed zarob\u00edte na jednom predanom produkte<\/strong>). <\/p>\n\n\n\n<p><strong>Druh\u00fdm faktorom je h\u013eadanos\u0165 relevantn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov<\/strong> a tret\u00edm faktorom mus\u00ed by\u0165 <strong>konkurencieschopnos\u0165 t\u00e9my<\/strong>. Alebo, ako by povedal odborn\u00edk na SEO, &#8222;Ako \u0165a\u017ek\u00e9 je sa na ur\u010dit\u00fa fr\u00e1zu zarankova\u0165&#8220;. To znamen\u00e1, ako kvalitn\u00fd obah na dan\u00fa t\u00e9mu u\u017e m\u00e1 va\u0161a konkurencia. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Udrzujte_si_funkcny_marketingovy_kalendar\"><\/span>10) <strong>Udr\u017eujte si funk\u010dn\u00fd marketingov\u00fd kalend\u00e1r<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je d\u00f4le\u017eit\u00e9 ma\u0165 <strong>funk\u010dn\u00fd<\/strong> marketingov\u00fd kalend\u00e1r. Mne osobne sa v priebehu rokov najviac osved\u010dil marketingov\u00fd kalend\u00e1r v Google Sheets. Pre ka\u017ed\u00e9ho klienta m\u00e1m trochu in\u00fd, prisp\u00f4soben\u00fd jeho potreb\u00e1m. K\u013e\u00fa\u010dom k \u00faspechu je, aby sa v \u0148om ka\u017ed\u00fd vyznal. <\/p>\n\n\n\n<p>Vysk\u00fa\u0161ala som nieko\u013eko &#8211; mo\u017eno aj desiatky &#8211; platen\u00fdch n\u00e1strojov, a\u017e som sa nakoniec vr\u00e1tila k star\u00fdm dobr\u00fdm zdie\u013ean\u00fdm tabu\u013ek\u00e1m. V <strong>t\u00fdch pracujem minim\u00e1lne od roku 2017 a postupne som do nich presunula cel\u00fa svoju marketingov\u00fa agendu<\/strong>. <\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 Marketingov\u00fd kalend\u00e1r (obsahov\u00fd pl\u00e1n) si m\u00f4\u017eete vytvori\u0165 sami alebo u\u0161etri\u0165 1-2 hodiny \u010dasu a stiahnu\u0165 si \u0161abl\u00f3nu, <a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ktor\u00fa sme pre v\u00e1s pripravili<\/strong><\/a>.<\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-e6ef2888-9c4a-4941-9836-aee8a276f692\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ff0000; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\"><strong>Koupit vzor kalend\u00e1\u0159e za 59 K\u010d<\/strong>(cena jedn\u00e9 \u2615\ufe0f) <\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Tvorte_obsah_jednoducho_a_zrozumitelne\"><\/span>11) Tvorte obsah jednoducho a zrozumite\u013ene<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aj ke\u010f ste odborn\u00edkom vo svojom odbore, <strong>nezab\u00fadajte, \u017ee to, \u010do vytvor\u00edte <\/strong>(\u010di u\u017e ide o pr\u00edspevok na blogu, video alebo podcast), by malo by\u0165 zrozumite\u013en\u00e9 pre ka\u017ed\u00e9ho. Preto vytv\u00e1rajte obsah ako <strong>novin\u00e1r &#8211; jasne a zrozumite\u013ene, aby aj pani z Hornej Dolnej pochopila, \u010do chcete poveda\u0165<\/strong>. Myslite na to v\u017edy, ke\u010f tvor\u00edte obsah. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Venujte_sa_linkbuildingu\"><\/span> 12) Venujte sa linkbuildingu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Linkbuilding alebo budovanie odkazov je postup z\u00edskavania odkazov na va\u0161e webov\u00e9 str\u00e1nky z in\u00fdch webov\u00fdch str\u00e1nok. <strong>V re\u010di SEO sa tieto odkazy naz\u00fdvaj\u00fa sp\u00e4tn\u00e9 odkazy. <\/strong><\/p>\n\n\n\n<p>Z\u00edskanie sp\u00e4tn\u00fdch odkazov z vysokokvalitn\u00fdch lokal\u00edt m\u00f4\u017ee va\u0161ej webovej lokalite prinies\u0165 autoritu a tie\u017e v\u00e1m pom\u00f4\u017ee z\u00edska\u0165 vy\u0161\u0161iu poz\u00edciu na str\u00e1nkach s v\u00fdsledkami vyh\u013ead\u00e1vania (SERP).<\/p>\n\n\n\n<p>Na <strong>pokro\u010dil\u00fd linkbuilding je \u010dasto potrebn\u00e9 naja\u0165 si \u0161pecialistu<\/strong>, ale mnoh\u00e9 odkazy m\u00f4\u017eete z\u00edska\u0165 aj sami. <\/p>\n\n\n\n<p><strong>\u010casto m\u00f4\u017eete jednoducho nap\u00edsa\u0165 svojim dod\u00e1vate\u013eom a po\u017eiada\u0165 ich, \u010di m\u00f4\u017eu na svojich str\u00e1nkach uvies\u0165 odkaz s va\u0161\u00edm logom<\/strong>, ale v\u00fdmenou za odkazy m\u00f4\u017eete poskytova\u0165 aj obsah pre in\u00e9 str\u00e1nky. <\/p>\n\n\n\n<p><strong>Linkbuilding je pre vyh\u013ead\u00e1va\u010de mimoriadne d\u00f4le\u017eit\u00fd, preto\u017ee Google a Zoznam (nielen) pomocou sp\u00e4tn\u00fdch odkazov vyhodnocuj\u00fa, ktor\u00e9 str\u00e1nky s\u00fa relevantn\u00e9 a d\u00f4veryhodn\u00e9. <\/strong>Tie d\u00f4veryhodnej\u0161ie alebo autoritat\u00edvnej\u0161ie str\u00e1nky sa potom m\u00f4\u017eu vo vyh\u013ead\u00e1va\u010doch umiestni\u0165 vy\u0161\u0161ie.<\/p>\n\n\n\n<p>Pri h\u013eadan\u00ed linkbuildera v\u0161ak bu\u010fte opatrn\u00ed, <strong>niektor\u00e9 aktivity linkbuildingu nemaj\u00fa \u017eiadny <\/strong>pr\u00ednos a m\u00f4\u017eu tie\u017e po\u0161kodi\u0165 v\u00fdkonnos\u0165 va\u0161ej str\u00e1nky vo vyh\u013ead\u00e1va\u010doch. Vyh\u013ead\u00e1va\u010de dok\u00e1\u017eu do ur\u010ditej miery odhali\u0165 umel\u00e9 sp\u00e4tn\u00e9 odkazy a v ofici\u00e1lnej dokument\u00e1cii sa odpor\u00fa\u010da akt\u00edvne nevyh\u013ead\u00e1va\u0165 odkazy. Na\u0161\u0165astie to dok\u00e1\u017ee dokonale <strong>pos\u00fadi\u0165 SEO \u0161pecialista.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Pripravujte_e-mailove_automatizacie\"><\/span>13) Pripravujte e-mailov\u00e9 automatiz\u00e1cie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>E-mail je st\u00e1le jedn\u00fdm z najsilnej\u0161\u00edch n\u00e1strojov remarketingu. <strong>Na\u0161im klientom, ktor\u00ed maj\u00fa v datab\u00e1ze 60-70 tis\u00edc kontaktov, dok\u00e1\u017eeme prostredn\u00edctvom mailingov \u013eahko prinies\u0165 obrat aj viac ako 40 000 EUR mesa\u010dne.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"239\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-automatizace.png\" alt=\"\" class=\"wp-image-57995\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad automatiz\u00e1cie na prianie k menin\u00e1m na Ecomaili<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Tvoren\u00edm e-mailov\u00fdch automatiz\u00e1cii m\u00f4\u017eete \u00eds\u0165 e\u0161te \u010falej.<\/strong><\/p>\n\n\n\n<p>Ak napr\u00edklad pred\u00e1vate vinyly, m\u00f4\u017eete pre fan\u00fa\u0161ikov hudby pred\u00e1va\u0165 hudbu zo 70. rokov (alebo pre t\u00fdch, ktor\u00ed si u\u017e od v\u00e1s tento typ hudby k\u00fapili) urobi\u0165 e-mailov\u00fa automatiz\u00e1ciu, kde im budete posiela\u0165 zauj\u00edmavosti o Led Zeppelin, Pink Floyd, The Who, Queens a postupne im budete okrem zauj\u00edmav\u00e9ho obsahu, dobov\u00fdch fotografi\u00ed, klebiet a mo\u017eno aj \u0161tatist\u00edk posiela\u0165 aj tipy na vinyly, ktor\u00e9 si m\u00f4\u017eu k\u00fapi\u0165. <\/p>\n\n\n\n<p>Takto m\u00f4\u017eete vytvori\u0165 <strong>desiatky e-mailov\u00fdch sekvenci\u00ed<\/strong>. Ak pred\u00e1vate z\u00e1hradn\u00e9 n\u00e1radie, m\u00f4\u017eete posiela\u0165 tipy, ako sa stara\u0165 o z\u00e1hradu pod\u013ea ro\u010dn\u00e9ho obdobia. <\/p>\n\n\n\n<p><strong>Na automatiz\u00e1cii e-mailov je skvel\u00e9 to, \u017ee ke\u010f ju dobre nastav\u00edte, funguje takmer nav\u017edy.<\/strong> Vysk\u00fa\u0161ali sme viacero n\u00e1strojov na mailing, medzi najlep\u0161ie patria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mailchimp<\/strong> (len v angli\u010dtine),<\/li>\n\n\n\n<li><strong>skvel\u00fd \u010desk\u00fd <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>,<\/strong><\/li>\n\n\n\n<li><strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Mailerlite\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/mailerlite\/\" data-shortcode=\"true\">Mailerlite<\/a><\/strong> je tie\u017e vynikaj\u00faci (najm\u00e4 pre blogerov)<\/li>\n\n\n\n<li>a dobre sa pracuje aj v <strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Activecampaign\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/activecampaign-2\/\" data-shortcode=\"true\">ActiveCampaign<\/a><\/strong>, hoci je na slovensk\u00e9 potreby pomerne robustn\u00fd.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Brainstormujte_v_ramci_firmy\"><\/span>14) Brainstormujte v r\u00e1mci firmy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hovor\u00ed sa, \u017ee viac hl\u00e1v vie viac, <strong>va\u0161i zamestnanci a kolegovia s\u00fa studnicou t\u00e9m a inform\u00e1ci\u00ed.<\/strong> Na pravideln\u00fdch stretnutiach t\u00edmu preto hovorte o t\u00e9mach, ktor\u00e9 sa chystaj\u00fa na nasleduj\u00faci mesiac, p\u00fdtajte sa na n\u00e1zory a povzbudzujte svojich kolegov alebo zamestnancov, aby sa zapojili do vym\u00fd\u0161\u013eania t\u00e9m obsahu. <strong>Budete prekvapen\u00ed, ko\u013eko tipov na \u010dl\u00e1nky a vide\u00e1 zrazu z\u00edskate.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Aktualizujte_uz_existujuci_obsah\"><\/span>15) <strong>Aktualizujte u\u017e existuj\u00faci obsah<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Niektor\u00e9 t\u00e9my m\u00f4\u017eu by\u0165 pre v\u00e1s d\u00f4le\u017eitej\u0161ie ako in\u00e9. Zamerajte sa na ne a <strong>ak obsah nefunguje, sk\u00faste ho aktualizova\u0165<\/strong>. Vytvorili ste pred rokom pr\u00edru\u010dku o tom, ako opravi\u0165 pr\u00e1\u010dku, ale nikto ju ne\u010d\u00edtal? <\/p>\n\n\n\n<p>Sk\u00faste ju aktualizova\u0165,<strong> vykonajte anal\u00fdzu konkurentov a prekonzultujte anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov s odborn\u00edkom na SEO, aby ste z\u00edskali radu, \u010do by ste mohli zlep\u0161i\u0165 <\/strong>. <\/p>\n\n\n\n<p>Mo\u017eno je va\u0161a pr\u00edru\u010dka pr\u00edli\u0161 kr\u00e1tka alebo m\u00e1 neatrakt\u00edvny nadpis, pr\u00edpadne m\u00e1 va\u0161a konkurencia ove\u013ea viac sp\u00e4tn\u00fdch odkazov. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Robte_rozhovory\"><\/span>16) Robte rozhovory<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ke\u010f v\u00e1m d\u00f4jdu n\u00e1pady na t\u00e9my, za\u010dnite sa rozpr\u00e1va\u0165 s \u013eu\u010fmi z v\u00e1\u0161ho odboru. M\u00f4\u017eete v\u0161ak vies\u0165 aj rozhovory so zamestnancami. <\/p>\n\n\n\n<p><strong>Ak pred\u00e1vate outdoorov\u00e9 oble\u010denie, mohli by ste urobi\u0165 rozhovor s niektor\u00fdm z odborn\u00edkov na dia\u013ekov\u00fa cyklistiku a op\u00fdta\u0165 sa ho, na \u010do si treba da\u0165 pozor pri v\u00fdbere stanu<\/strong>, spacieho vaku a \u010fal\u0161ieho vybavenia na viacd\u0148ov\u00fa cyklistick\u00fa dovolenku.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.nanospace.cz\/nanopodcast-od-nanospace\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"948\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nanopodcast-nanospace.png\" alt=\"\" class=\"wp-image-57994\" title=\"\"><\/a><figcaption class=\"wp-element-caption\">Pr\u00edklad od n\u00e1s z nanospace.cz &#8211; vyd\u00e1vame podcast o nanotechnol\u00f3gi\u00e1ch<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Tvorte_webinare\"><\/span>17) Tvorte webin\u00e1re<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u00e1te elektronick\u00fd produkt &#8211; napr\u00edklad online kurz? <strong>Vytvorte pre \u013eud\u00ed webin\u00e1re, na ktor\u00fdch ich nau\u010d\u00edte napr\u00edklad jednu kapitolu z kurzu. <\/strong>V\u017edy si vyberte jednu z najatrakt\u00edvnej\u0161\u00edch t\u00e9m, aby ste na svoj webin\u00e1r pril\u00e1kali \u010do najviac \u00fa\u010dastn\u00edkov. <strong>Webin\u00e1r v\u017edy nahr\u00e1vajte pomocou kvalitnej kamery a mikrof\u00f3nu, aby ste mohli obsah nahra\u0165 aj na YouTube. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Prelinkovavajte_obsah\"><\/span>18) Prelinkov\u00e1vajte obsah<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nech u\u017e vytv\u00e1rate ak\u00fdko\u013evek obsah, nezabudnite do neho zahrn\u00fa\u0165 odkazy na in\u00e9 relevantn\u00e9 str\u00e1nky, \u010dl\u00e1nky a produkty. Ak p\u00ed\u0161ete o tom, ako si vybra\u0165 stan, a m\u00e1te e-shop, v ktorom pred\u00e1vate stany, nezabudnite uvies\u0165 odkaz na tento \u010dl\u00e1nok z produktov. Nezabudnite prida\u0165 odkazy na \u010fal\u0161ie relevantn\u00e9 \u010dl\u00e1nky, napr\u00edklad ako si vybra\u0165 spac\u00ed vak alebo zauj\u00edmav\u00fd rozhovor s mu\u017eom, ktor\u00fd vyst\u00fapil na Mount Everest.<\/p>\n\n\n\n<p>Podobne aj videa o tom, ako si vybra\u0165 stan, nezabudnite uvies\u0165 odkaz nielen na stany, ale pr\u00edpadne aj na \u010dl\u00e1nok. <strong>Niektor\u00ed \u013eudia si pozr\u00fa video, ale potom si chc\u00fa pre\u010d\u00edta\u0165 viac. <\/strong>Samozrejme, plat\u00ed to aj naopak. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1379\" height=\"411\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/souvisejici-clanky.png\" alt=\"\" class=\"wp-image-57993\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad prelinkovan\u00e9ho obsahu v detaile produktu v na\u0161om e-shope www.nanospace.cz<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Pouzivajte_jeden_obsah_pre_viacero_kanalov\"><\/span>19) Pou\u017e\u00edvajte jeden obsah pre viacero kan\u00e1lov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nap\u00edsali ste ve\u013emi podrobn\u00fd \u010dl\u00e1nok o tom, ako vymeni\u0165 filter vo vys\u00e1va\u010di? <strong>Nezabudnite tento obsah previes\u0165 do videa alebo m\u00f4\u017eete z fotografi\u00ed vytvori\u0165 jednoduch\u00fa grafiku, ktor\u00fa zverejn\u00edte na Pintereste. <\/strong>Potom m\u00f4\u017eete \u010dl\u00e1nok skr\u00e1ti\u0165 a vytvori\u0165 automatiz\u00e1ciu pre v\u0161etk\u00fdch, ktor\u00ed si zak\u00fapili vys\u00e1va\u010d, <strong>a m\u00f4\u017eete im ho posla\u0165 presne vtedy, ke\u010f je \u010das na v\u00fdmenu filtra. <\/strong><\/p>\n\n\n\n<p><br>Ak ste vytvorili \u010dl\u00e1nok o tom, <em>ako u\u0161etri\u0165 peniaze pri cestovan\u00ed<\/em>, <strong>m\u00f4\u017eete na z\u00e1klade textu vytvori\u0165 aj video a audio verziu a premeni\u0165 ju na podcast<\/strong>. Video potom m\u00f4\u017eete upravi\u0165 a zverejni\u0165 na soci\u00e1lnych sie\u0165ach.<\/p>\n\n\n\n<p><strong>TIP:<\/strong> M\u00f4\u017eete pou\u017ei\u0165 <strong><a href=\"https:\/\/www.veed.io\/tools\/ai-video\/ai-video-editor\" target=\"_blank\" rel=\"noreferrer noopener\">AI video editor<\/a><\/strong> na generovanie titulkov, prid\u00e1vanie relevantn\u00fdch vizu\u00e1lov, odstra\u0148ovanie hluku na pozad\u00ed (<strong><a href=\"https:\/\/www.veed.io\/tools\/remove-background-noise-from-audio\" target=\"_blank\" rel=\"noreferrer noopener\">remove background noise<\/a><\/strong>) a \u00fapravu form\u00e1tu tak, aby vyhovoval r\u00f4znym platform\u00e1m, ako s\u00fa vide\u00e1 TikTok alebo podcasty Spotify, v\u010faka \u010domu je zdie\u013eanie jednoduch\u0161ie na viacer\u00fdch kan\u00e1loch. <strong><a href=\"https:\/\/www.veed.io\/tools\/voice-dubber\/ai-dubbing\" target=\"_blank\" rel=\"noopener\">AI dubbing<\/a><\/strong> v\u00e1m pom\u016f\u017ee s p\u0159ekladem a synchronizac\u00ed voiceover\u016f, tak\u017ee v\u00e1\u0161 obsah budou moci sledovat lid\u00e9 z cel\u00e9ho sv\u011bta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Venujte_cas_titulkom\"><\/span>20) Venujte \u010das titulkom<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nadpis videa, \u010dl\u00e1nku a e-mailu (predmet) je prv\u00e1 vec, ktor\u00fa si \u013eudia v\u0161imn\u00fa. Preto je mimoriadne d\u00f4le\u017eit\u00e9 <strong>nap\u00edsa\u0165 nadpis,<\/strong> ktor\u00fd up\u00fata pozornos\u0165 \u013eud\u00ed. Namiesto <em>&#8222;Letn\u00e9 stany<\/em>&#8220; sk\u00faste v nadpise pou\u017ei\u0165 sloveso alebo \u010d\u00edslo, napr\u00edklad<em>&#8222;10 tipov, ako si vybra\u0165 stan na leto<\/em>&#8222;. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Strukturalizujte_obsah\"><\/span>21) \u0160trukturalizujte obsah <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u010ci u\u017e vytv\u00e1rate pr\u00edspevky na soci\u00e1lnych sie\u0165ach, blogy alebo vide\u00e1, sna\u017ete sa obsah \u0161trukturalizova\u0165. <\/p>\n\n\n\n<p>Na <strong>soci\u00e1lnych sie\u0165ach m\u00f4\u017eete pou\u017e\u00edva\u0165 emotikony <\/strong>, <strong>nezabudnite na obsah<\/strong> v \u010dl\u00e1nku a <strong>kapitoly vide\u00ed <\/strong> na YouTube. <\/p>\n\n\n\n<p>Text v skupin\u00e1ch na Facebooku a na webe m\u00f4\u017eete tie\u017e <strong>zv\u00fdrazni\u0165,<\/strong> aby bol pre \u010ditate\u013eov zrozumite\u013enej\u0161\u00ed. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nataceni-videi.jpg\" alt=\"\" class=\"wp-image-57960\" title=\"\"><figcaption class=\"wp-element-caption\">Jeden obsah mo\u017eno pou\u017ei\u0165 pre viacero kan\u00e1lov<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Dajte_si_namahu_s_metadatami_a_popismi\"><\/span>22) <strong>Dajte si n\u00e1mahu s metad\u00e1tami a popismi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Nap\u00edsanie kvalitn\u00e9ho \u010dl\u00e1nku, vytvorenie infografiky, s\u00e9rie fotografi\u00ed alebo videa je vlastne len prv\u00e1 \u010das\u0165 pr\u00e1ce. <\/strong>\u010castokr\u00e1t ove\u013ea dlh\u0161ie trvaj\u00fa \u00fakony, ktor\u00e9 nasleduj\u00fa.<\/p>\n\n\n\n<p>Pri <strong>\u010dl\u00e1nkoch nikdy nezabudnite vyplni\u0165 na webe aj \u010das\u0165 na zdie\u013eanie na soci\u00e1lnych sie\u0165ach<\/strong> a pri fotografi\u00e1ch si n\u00e1jdite \u010das na pomenovanie fotografi\u00ed pod\u013ea toho, \u010do je na nich, a pridajte alt popisky. <\/p>\n\n\n\n<p>Na soci\u00e1lnych sie\u0165ach zverej\u0148ujte relevantn\u00e9 hashtagy, umiestnenie a nezabudnite prida\u0165 karty a \u010fal\u0161ie prvky v slu\u017ebe YouTube, ktor\u00e9 v\u00e1m pom\u00f4\u017eu prelinkova\u0165 v\u00e1\u0161 obsah. <\/p>\n\n\n\n<p>Hoci sa to m\u00f4\u017ee zda\u0165 ako zbyto\u010dn\u00e1 pr\u00e1ca a mnoh\u00fdch z v\u00e1s to m\u00f4\u017ee otravova\u0165, s\u00fa to <strong>detaily, ktor\u00e9 v\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 vo vyh\u013ead\u00e1va\u010doch. <\/strong> <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"578\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/priklad-vyplneni-seo-metadat.png\" alt=\"\" class=\"wp-image-57997\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad vyplnen\u00fdch metad\u00e1t pre \u010dl\u00e1nok na WordPresse<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Nezabudnite_na_kvalitne_vizualy_a_fotky\"><\/span>23) <strong>Nezabudnite na kvalitn\u00e9 vizu\u00e1ly a fotky<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ke\u010f u\u017e m\u00e1te pripraven\u00fd <strong>kvalitn\u00fd obsah, nezabudnite k nemu pripravi\u0165 aj kvalitn\u00fd vizu\u00e1l<\/strong>. To znamen\u00e1, \u017ee priprav\u00edte <strong>tituln\u00fd (cover) obr\u00e1zok pre video na YouTube<\/strong>, <strong>n\u00e1h\u013eadov\u00fd obr\u00e1zok pre \u010dl\u00e1nok<\/strong>, ako aj obr\u00e1zky na zdie\u013eanie na soci\u00e1lnych sie\u0165ach. <\/p>\n\n\n\n<p><strong>Nezabudnite dlh\u0161ie \u010dl\u00e1nky a n\u00e1vody prelo\u017ei\u0165 kvalitn\u00fdmi fotografiami<\/strong>, ktor\u00e9 s\u00fa dnes u\u017e \u0161tandardom a bez ktor\u00fdch v\u00e1\u0161 obsah nemus\u00ed by\u0165 dostato\u010dne \u00faspe\u0161n\u00fd. <strong>V minulom roku dominoval na soci\u00e1lnych sie\u0165ach Instagram a \u0161tvrtou najviac rast\u00facou sie\u0165ou je Pinterest,<\/strong> teda kan\u00e1ly, ktor\u00e9 s\u00fa zalo\u017een\u00e9 na kvalitn\u00fdch vizu\u00e1loch. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Pouzivajte_recenzie_pouzivatelov\"><\/span>24) <strong>Pou\u017e\u00edvajte recenzie pou\u017e\u00edvate\u013eov<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u00e1te skvel\u00e9 hodnotenia pou\u017e\u00edvate\u013eov va\u0161ich slu\u017eieb alebo produktov? <strong>Pou\u017eite ich v \u010dl\u00e1nkoch, mailingoch a pr\u00edspevkoch na soci\u00e1lnych sie\u0165ach<\/strong>. Recenzie sa navy\u0161e skvele hodia aj do rekl\u00e1m alebo v pinoch na Pintereste. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1436\" height=\"421\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vypis-recenzi-uzivatelu.png\" alt=\"\" class=\"wp-image-58002\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad uvedenia recenzi\u00ed od pou\u017e\u00edvate\u013eov Heureky na domovskej str\u00e1nke e-shopu<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_Vyberte_si_spravne_farby_tlacidiel\"><\/span>25) Vyberte si spr\u00e1vne farby tla\u010didiel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Poviem to jednoducho: <strong>ak do \u010dl\u00e1nku alebo mailu umiest\u0148ujete tla\u010didlo <\/strong>, malo by by\u0165 \u010derven\u00e9 (napr\u00edklad K\u00fapi\u0165 alebo \u010c\u00edta\u0165 viac). <\/p>\n\n\n\n<p><strong>Pod\u013ea v\u0161etk\u00fdch \u0161t\u00fadi\u00ed, ktor\u00e9 sme \u010d\u00edtali, p\u00f4sob\u00ed \u010derven\u00e1 v\u00fdrazne lep\u0161ie ako in\u00e9 farby<\/strong>. Ke\u010f v\u00e1\u0161 grafick\u00fd dizajn\u00e9r pripravuje identitu va\u0161ej zna\u010dky, uistite sa, \u017ee pripravil aj ide\u00e1lnu \u010derven\u00fa farbu, ktor\u00e1 sa hod\u00ed k va\u0161im firemn\u00fdm farb\u00e1m. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_Zdielajte_pravdu_aj_negativa\"><\/span>26) <strong>Zdie\u013eajte pravdu aj negat\u00edva<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Maj\u00fa va\u0161e slu\u017eby aj nejak\u00e9 nev\u00fdhody? Je nie\u010do, na \u010do by si pou\u017e\u00edvatelia mali d\u00e1va\u0165 pozor pri pou\u017e\u00edvan\u00ed v\u00e1\u0161ho produktu? <strong>Pri tvorbe obsahu sa nevyh\u00fdbajte negat\u00edvam<\/strong>. \u013dudia oce\u0148uj\u00fa pravdu o v\u00fdrobku. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_Vyhodnocujte_vysledky\"><\/span>27) Vyhodnocujte v\u00fdsledky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ako sme u\u017e spomenuli vy\u0161\u0161ie, <strong>niektor\u00e9 aktivity sa za\u010dn\u00fa prejavova\u0165 a\u017e po nieko\u013ek\u00fdch mesiacoch<\/strong>. Ak ste teda za\u010dali vytv\u00e1ra\u0165 obsah pre svoje webov\u00e9 str\u00e1nky, <strong>zhodno\u0165te jeho \u00fa\u010dinnos\u0165 a\u017e po \u0161iestich mesiacoch.<\/strong><\/p>\n\n\n\n<p> In\u00e1 situ\u00e1cia je v\u0161ak napr\u00edklad pri e-mailov\u00fdch sekvenci\u00e1ch, kde viac z\u00e1vis\u00ed od toho, ak\u00e1 <strong>ve\u013ek\u00e1 je va\u0161a datab\u00e1za alebo \u010di sa sna\u017e\u00edte propagova\u0165 svoj obsah prostredn\u00edctvom PPC reklamy<\/strong>. Ak zist\u00edte, \u017ee ste vytvorili 20 \u010dl\u00e1nkov, ale na va\u0161u str\u00e1nku prich\u00e1dza zauj\u00edmav\u00fd po\u010det \u013eud\u00ed len prostredn\u00edctvom troch, nie je to ni\u010d nezvy\u010dajn\u00e9.<\/p>\n\n\n\n<p>Ale urobte audit ostatn\u00fdm \u010dl\u00e1nkom a pok\u00faste sa ich optimalizova\u0165<strong>. Dlh\u00e1 a poctiv\u00e1 pr\u00e1ca sa v\u017edy oplat\u00ed. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28_Kontrolujte_obsah_aj_odkazy\"><\/span>28) <strong>Kontrolujte obsah aj odkazy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Existuj\u00fa <strong>n\u00e1stroje, ktor\u00e9 v\u00e1m pom\u00f4\u017eu skontrolova\u0165, \u010di va\u0161a str\u00e1nka odkazuje na odkazy, ktor\u00e9 u\u017e neexistuj\u00fa.<\/strong> Aj tak by ste v\u0161ak mali raz za \u010das prejs\u0165 svoj star\u00fd obsah a v pr\u00edpade potreby ho aktualizova\u0165. <strong>M\u00f4\u017eete to urobi\u0165 v r\u00e1mci pravideln\u00e9ho prelinkovania obsahu. <\/strong> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29_Recyklujte_obsah\"><\/span>29) Recyklujte obsah<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zap\u00ed\u0161te si, ak\u00fd obsah sa v\u00e1m osved\u010dil, a nebojte sa ho recyklova\u0165 &#8211; <strong>\u010di u\u017e v mailingoch alebo na soci\u00e1lnych sie\u0165ach<\/strong>.<\/p>\n\n\n\n<p>M\u00e1lokto si pam\u00e4t\u00e1 obsah, ktor\u00fd \u010d\u00edtal na soci\u00e1lnych sie\u0165ach pred rokom, a ak bol \u00faspe\u0161n\u00fd, nie je potrebn\u00e9 vym\u00fd\u0161\u013ea\u0165 ni\u010d nov\u00e9. M\u00f4\u017eete ho trochu prep\u00edsa\u0165 pre svoj dobr\u00fd pocit. <strong>Nikdy v\u0161ak nep\u00ed\u0161te nov\u00fd \u010dl\u00e1nok na t\u00fa ist\u00fa t\u00e9mu, rad\u0161ej roz\u0161\u00edrte ten p\u00f4vodn\u00fd. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_Obsah_propagujte_inteligentne\"><\/span>30) Obsah propagujte inteligentne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nap\u00edsali ste skvel\u00fd obsah o tom, ako si vybra\u0165 kosa\u010dku na tr\u00e1vu pre va\u0161u z\u00e1hradu, ale nem\u00f4\u017eete \u010daka\u0165 do zimy, aby ste ho mohli za\u010da\u0165 rankova\u0165? Nemus\u00edte si vy\u010d\u00edta\u0165, \u017ee ste ho nenap\u00edsali minul\u00fa zimu, ale dohodnite sa so <strong>\u0161pecialistom na PPC, aby ste ho za\u010dali propagova\u0165<\/strong>. <\/p>\n\n\n\n<p>To s\u00edce nevytv\u00e1ra bezplatn\u00fa n\u00e1v\u0161tevnos\u0165, ale v <strong>pr\u00edpade obsahu, ktor\u00fd v\u00e1m m\u00f4\u017ee prinies\u0165 peniaze, m\u00e1 zmysel ho propagova\u0165. <\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 Pre\u010do sa venova\u0165 tvorbe obsahu \u2705 Ako vytv\u00e1ra\u0165 obsah, ktor\u00fd pril\u00e1ka z\u00e1kazn\u00edkov \u2705 Tipy na zlep\u0161enie a pl\u00e1novanie obsahovej strat\u00e9gie<\/p>\n","protected":false},"author":3,"featured_media":66114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"30 tipov, ako na obsahov\u00fd marketing | Loudav\u00fdm krokem","rank_math_description":"\u2705 Tipy a triky pre obsahov\u00fd marketing \u2705 Ako vytvori\u0165 obsah, ktor\u00fd pril\u00e1ka z\u00e1kazn\u00edkov \u2705 Tipy na zlep\u0161enie a pl\u00e1novanie obsahovej strat\u00e9gie","rank_math_focus_keyword":"obsahov\u00fd marketing","rank_math_seo_score":"90"},"categories":[962],"tags":[],"class_list":{"0":"post-76784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2022\/07\/30-tipu-jak-na-obsahovy-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=76784"}],"version-history":[{"count":5,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76784\/revisions"}],"predecessor-version":[{"id":94543,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76784\/revisions\/94543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/66114"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=76784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=76784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=76784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}