{"id":76784,"date":"2022-07-22T16:23:05","date_gmt":"2022-07-22T14:23:05","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/obsahovy-marketing\/"},"modified":"2026-05-26T02:11:25","modified_gmt":"2026-05-26T00:11:25","slug":"obsahovy-marketing","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/","title":{"rendered":"30 tipov, ako na obsahov\u00fd marketing"},"content":{"rendered":"<p>U\u017e Bill Gates v roku 1996 povedal, \u017ee \u201econtent is king&#8220; (obsah je kr\u00e1\u013e)<strong>. Kvalitn\u00fd obsahov\u00fd marketing (<a href=\"https:\/\/cs.wikipedia.org\/wiki\/Obsahov\u00fd_marketing\" target=\"_blank\" data-schema-attribute=\"about\" rel=\"noreferrer noopener nofollow\">content marketing<\/a>) je najlep\u0161ou invest\u00edciou, ktor\u00fa m\u00f4\u017eete pre svoju zna\u010dku urobi\u0165.<\/strong> Zvy\u0161uje povedomie o zna\u010dke, buduje jej d\u00f4veryhodnos\u0165, no <strong>hlavne kvalitn\u00fd obsahov\u00fd marketing zar\u00e1ba viac ne\u017e ak\u00e1ko\u013evek platen\u00e1 reklama.<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">Dobre spracovan\u00fd blogov\u00fd pr\u00edspevok <\/a><\/strong>alebo informa\u010dn\u00e9 video m\u00f4\u017ee zar\u00e1ba\u0165 aj nieko\u013eko rokov bez toho, aby ste do\u0148 museli priebe\u017ene investova\u0165 \u010fal\u0161ie peniaze.&nbsp;<strong>Po\u010fme sa pozrie\u0165 na to, \u010do v\u0161etko sa skr\u00fdva pod pojmom obsahov\u00fd (content) marketing a ako na\u0148 efekt\u00edvne.<\/strong>&nbsp;&nbsp;&nbsp;<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/tvoreni-kvalitniho-obsahu.jpg\" alt=\"Tvorba kvalitn\u00e9ho obsahu\" class=\"wp-image-57956\" title=\"\"><figcaption class=\"wp-element-caption\">Tvorba obsahu je len jedna \u010das\u0165 obsahov\u00e9ho marketingu<\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#Co_je_to_obsahovy_marketing_content_marketing\" >\u010co je to obsahov\u00fd marketing (content marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#Co_vsetko_sa_povazuje_za_content_marketing_obsahovy_marketing\" >\u010co v\u0161etko sa pova\u017euje za content marketing \/ obsahov\u00fd marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#Preco_sa_venovat_obsahovemu_marketingu\" >Pre\u010do sa venova\u0165 obsahov\u00e9mu marketingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#30_tipov_ako_na_kvalitny_obsahovy_marketing\" >30 tipov, ako na kvalitn\u00fd obsahov\u00fd marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#1_Pripravte_si_obsahovu_strategiu_content_strategy\" >1) Pripravte si obsahov\u00fa strat\u00e9giu (content strategy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#2_Stanovte_si_realisticke_ciele\" >2) Stanovte si realistick\u00e9 ciele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#3_Vypracujte_si_Tone_of_Voice_%E2%80%93_ako_vasa_znacka_hovori\" >3) Vypracujte si Tone of Voice&nbsp;&nbsp;\u2013 ako va\u0161a zna\u010dka hovor\u00ed&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#4_Urobte_si_obsahovy_audit\" >4) Urobte si obsahov\u00fd audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#5_Vytvorte_si_personu\" >5) Vytvorte si pers\u00f3nu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#6_Spracujte_si_analyzu_konkurencie\" >6) Spracujte si anal\u00fdzu konkurencie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#7_Zapojte_zakaznicku_podporu\" >7) Zapojte z\u00e1kazn\u00edcku podporu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#8_Pracujte_s_analyzou_klucovych_slov\" >8) Pracujte s&nbsp;anal\u00fdzou k\u013e\u00fa\u010dov\u00fdch slov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#9_Prioritizujte_obsah_s_najvacsim_business_potencialom\" >9) Prioritizujte obsah s&nbsp;najv\u00e4\u010d\u0161\u00edm business potenci\u00e1lom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#10_Vedte_si_funkcny_marketingovy_kalendar\" >10) Ve\u010fte si funk\u010dn\u00fd marketingov\u00fd kalend\u00e1r<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#11_Tvorte_obsah_jednoducho_a_zrozumitelne\" >11) Tvorte obsah jednoducho a zrozumite\u013ene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#_12_Venujte_sa_linkbuildingu\" >&nbsp;12) Venujte sa linkbuildingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#13_Pripravujte_e-mailove_automatizacie\" >13) Pripravujte e-mailov\u00e9 automatiz\u00e1cie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#14_Brainstormujte_v_ramci_firmy\" >14) Brainstormujte v&nbsp;r\u00e1mci firmy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#15_Aktualizujte_uz_existujuci_obsah\" >15) Aktualizujte u\u017e existuj\u00faci obsah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#16_Robte_rozhovory\" >16)&nbsp;Robte rozhovory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#17_Tvorte_webinare\" >17) Tvorte webin\u00e1re<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#18_Prelinkovavajte_obsah\" >18) Prelinkov\u00e1vajte obsah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#19_Vyuzivajte_jeden_obsah_pre_viac_kanalov\" >19) Vyu\u017e\u00edvajte jeden obsah pre viac kan\u00e1lov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#20_Venujte_cas_titulkom\" >20) Venujte \u010das titulkom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#21_Strukturujte_obsah\" >21) \u0160trukt\u00farujte obsah&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#22_Dajte_si_pracu_s_metadatami_a_popiskami\" >22) Dajte si pr\u00e1cu s&nbsp;metad\u00e1tami a popiskami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#23_Nezabudnite_na_kvalitne_vizualy_a_fotky\" >23) Nezabudnite na kvalitn\u00e9 vizu\u00e1ly a fotky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#24_Pouzivajte_recenzie_pouzivatelov\" >24) Pou\u017e\u00edvajte recenzie pou\u017e\u00edvate\u013eov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#25_Volte_spravne_farby_tlacidiel\" >25) Vo\u013ete spr\u00e1vne farby tla\u010didiel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#26_Oznamujte_pravdu_aj_negativa\" >26) Oznamujte pravdu aj negat\u00edva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#27_Vyhodnocujte_vysledky\" >27) Vyhodnocujte v\u00fdsledky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#28_Kontrolujte_obsah_aj_odkazy\" >28) Kontrolujte obsah aj odkazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#29_Obsah_recyklujte\" >29) Obsah recyklujte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing\/#30_Propagujte_obsah_sikovne\" >30) Propagujte obsah \u0161ikovne<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_to_obsahovy_marketing_content_marketing\"><\/span><span class=\"ez-toc-section\" id=\"Co_je_to_obsahovy_marketing_content_marketing\"><\/span><strong>\u010co je to obsahov\u00fd marketing (content marketing)<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Obsahov\u00fd marketing alebo content marketing je marketingov\u00e1 strat\u00e9gia, <strong>ktor\u00e1 sa zameriava na tvorbu, publikovanie a distrib\u00faciu relevantn\u00e9ho a hodnotn\u00e9ho obsahu pre cie\u013eov\u00e9 <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Publikum\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener nofollow\">publikum<\/a>. <\/strong>Cie\u013eom je samozrejme zv\u00fd\u0161enie predajov alebo in\u00fdch konverzi\u00ed, ktor\u00e9 market\u00e9r sleduje. <\/p>\n<p>Obsahov\u00fd marketing zah\u0155\u0148a nielen tvorbu kvalitn\u00e9ho obsahu, ale aj jeho pl\u00e1novanie a distrib\u00faciu cez v\u0161etky marketingov\u00e9 kan\u00e1ly.&nbsp;<\/p>\n<p>Obsahov\u00fd marketing sa pou\u017e\u00edva na z\u00edskavanie nov\u00fdch z\u00e1kazn\u00edkov, roz\u0161irovanie povedomia o zna\u010dke a samozrejme na zvy\u0161ovanie konverzi\u00ed.&nbsp;<strong>Prostredn\u00edctvom obsahov\u00e9ho marketingu sa buduj\u00fa z\u00e1kazn\u00edcke z\u00e1kladne a zvy\u0161uje sa vernos\u0165 z\u00e1kazn\u00edkov.<\/strong>&nbsp;Obsahov\u00fd marketing je tie\u017e skvel\u00fdm n\u00e1strojom na budovanie d\u00f4veryhodnosti zna\u010dky.&nbsp;<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsah-na-tik-tok.jpg\" alt=\"Obsah na TikTok\" class=\"wp-image-57957\" title=\"\"><figcaption class=\"wp-element-caption\">\u010coraz popul\u00e1rnej\u0161\u00ed je moment\u00e1lne TikTok<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_vsetko_sa_povazuje_za_content_marketing_obsahovy_marketing\"><\/span><span class=\"ez-toc-section\" id=\"Co_vsetko_sa_povazuje_za_content_marketing_obsahovy_marketing\"><\/span><strong>\u010co v\u0161etko sa pova\u017euje za content marketing \/ obsahov\u00fd marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"wp-block-list\">\n<li>Blogov\u00e9 \u010dl\u00e1nky<\/li>\n<li>Informa\u010dn\u00e9 weby<\/li>\n<li>Produktov\u00e9 a informa\u010dn\u00e9 vide\u00e1<\/li>\n<li>Infografiky<\/li>\n<li>Podcasty<\/li>\n<li>Pr\u00edspevky na soci\u00e1lnych sie\u0165ach<\/li>\n<li>Newslettery<\/li>\n<li>E-booky a knihy<\/li>\n<li>Informa\u010dn\u00e9 bro\u017e\u00farky<\/li>\n<li>Influencer marketing (\u010diasto\u010dne)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preco_sa_venovat_obsahovemu_marketingu\"><\/span><span class=\"ez-toc-section\" id=\"Preco_sa_venovat_obsahovemu_marketingu\"><\/span><strong>Pre\u010do sa venova\u0165 obsahov\u00e9mu marketingu?<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mo\u017eno si hovor\u00edte, pre\u010do sa v\u00f4bec venova\u0165 obsahov\u00e9mu marketingu? V&nbsp;roku 2019 sme z\u00edskali klienta, ktor\u00fd sa venuje zdravej v\u00fd\u017eive. Bez jedin\u00e9ho eura do PPC \u010di FB reklamy sme za prv\u00fd rok tvorby kvalitn\u00e9ho obsahu dok\u00e1zali na&nbsp;<strong>web privies\u0165 50-tis\u00edc \u013eud\u00ed,<\/strong>to nie je ve\u013ea, ale ke\u010f sa pozrieme na \u010fal\u0161\u00ed rok,&nbsp;<strong>po\u010det n\u00e1v\u0161tev sa zv\u00fd\u0161il na 350-tis\u00edc<\/strong>&nbsp;a tret\u00ed rok bola n\u00e1v\u0161tevnos\u0165 firemn\u00e9ho blogu u\u017e&nbsp;<strong>takmer 470-tis\u00edc<\/strong>. Ko\u013eko blogov\u00fdch pr\u00edspevkov sme tvorili? Iba 2-4 mesa\u010dne, niektor\u00e9 mesiace to bolo aj menej.&nbsp;<\/p>\n<p>Samozrejme, tvori\u0165 obsah, ktor\u00fd je \u010d\u00edtan\u00fd, nie je len tak. Treba pozna\u0165 aj z\u00e1kladn\u00e9 pravidl\u00e1 copywritingu, <a href=\"https:\/\/loudavymkrokem.cz\/pruvodce-seo\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">SEO<\/a> aj linkbuildingu. <strong>Nap\u00edsa\u0165 obsahovo kvalitn\u00fd \u010dl\u00e1nok je v\u00e4\u010d\u0161inou len prv\u00fd z nieko\u013ek\u00fdch krokov, <\/strong>ktor\u00e9 mus\u00edte podnikn\u00fa\u0165, aby ste si zamiesili cesto na organick\u00fa n\u00e1v\u0161tevnos\u0165. <\/p>\n<p class=\"has-black-color has-luminous-vivid-amber-background-color has-text-color has-background\">TIP \ud83d\udca1: Ako p\u00edsa\u0165 \u010dl\u00e1nok, \u010do zar\u00e1ba a prin\u00e1\u0161a n\u00e1v\u0161tevnos\u0165 krok za krokom + vzorov\u00e9 zadanie pre copywriterov si m\u00f4\u017eete <strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">pre\u010d\u00edta\u0165 na na\u0161om Patreone.<\/a><\/strong> <\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_tipov_ako_na_kvalitny_obsahovy_marketing\"><\/span><span class=\"ez-toc-section\" id=\"30_tipov_ako_na_kvalitny_obsahovy_marketing\"><\/span><strong>30 tipov, ako na kvalitn\u00fd obsahov\u00fd marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tvori\u0165 obsah znie jednoducho, ale ak ho tvor\u00edte bezmy\u0161lienkovite, m\u00f4\u017ee sa sta\u0165, \u017ee utrat\u00edte kopu pe\u0148az\u00ed za copywriterov a \u0161pecialistov na soci\u00e1lne siete a \u017eiadny efekt to v skuto\u010dnosti ma\u0165 nebude. Tu je 30 tipov, na \u010do v\u0161etko myslie\u0165 pri tvorbe obsahu.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pripravte_si_obsahovu_strategiu_content_strategy\"><\/span><span class=\"ez-toc-section\" id=\"1_Pripravte_si_obsahovu_strategiu_content_strategy\"><\/span>1) Pripravte si obsahov\u00fa strat\u00e9giu (content strategy)<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Vytvorenie kvalitnej obsahovej strat\u00e9gie by malo by\u0165 odrazov\u00fdm most\u00edkom k&nbsp;efekt\u00edvnemu obsahov\u00e9mu marketingu. <\/strong>Je to v\u00e4\u010d\u0161inou prv\u00e1 vec, ktor\u00fa s&nbsp;na\u0161imi klientmi vytv\u00e1rame. Aby bola efekt\u00edvna, mus\u00ed na nej spolupracova\u0165 vedenie firmy, SEO \u0161pecialista a content marketing \u0161pecialista.<\/p>\n<p><strong>Obsahov\u00e1 strat\u00e9gia pripravuje tematick\u00fd pl\u00e1n<\/strong> (blog, newslettery, soci\u00e1lne siete), na\u010drtne v\u00e1m t\u00e9my, ktor\u00fdm by ste sa mali venova\u0165, a povie v\u00e1m, ak\u00e9 kan\u00e1ly pre ne m\u00e1te zvoli\u0165.&nbsp;<\/p>\n<p><strong>Obsahov\u00e1 strat\u00e9gia zah\u0155\u0148a aj publika\u010dn\u00fd kalend\u00e1r<\/strong> obsahuj\u00faci v\u00fdro\u010dia, sez\u00f3nne t\u00e9my a akcie. S&nbsp;kvalitnou obsahovou strat\u00e9giou by sa v\u00e1m nikdy nemalo sta\u0165, \u017ee zist\u00edte, \u017ee nem\u00e1te o \u010dom p\u00edsa\u0165 alebo neviete, ak\u00fd obsah tvori\u0165.&nbsp; <\/p>\n<p>Ak si pripravujete obsahov\u00fa strat\u00e9giu prv\u00fdkr\u00e1t, m\u00f4\u017ee v\u00e1m pom\u00f4c\u0165 aj <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/podrobny-sprievodca-chatgpt\/\">cha<\/a><a href=\"https:\/\/loudavymkrokem.cz\/sk\/podrobny-sprievodca-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/loudavymkrokem.cz\/sk\/podrobny-sprievodca-chatgpt\/\">GPT.<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Stanovte_si_realisticke_ciele\"><\/span><span class=\"ez-toc-section\" id=\"2_Stanovte_si_realisticke_ciele\"><\/span>2) Stanovte si realistick\u00e9 ciele<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Pri obsahovom marketingu sa v\u00fdsledky niektor\u00fdch aktiv\u00edt neprejavia hne\u010f, ale a\u017e po nieko\u013ek\u00fdch mesiacoch. <\/strong>Hoci je cie\u013eom v\u00e4\u010d\u0161inou zv\u00fd\u0161enie konverzi\u00ed alebo n\u00e1v\u0161tevnosti, ako prv\u00fd cie\u013e je vhodnej\u0161ie zvoli\u0165 si cestu, akou chcem konverzi\u00ed a n\u00e1v\u0161tevnosti dosiahnu\u0165, ne\u017e konkr\u00e9tne \u010d\u00edslo, ktor\u00e9 by bolo sk\u00f4r varen\u00edm z&nbsp;vody ne\u017e realistick\u00fdm odhadom.&nbsp;<\/p>\n<p>Napr\u00edklad si m\u00f4\u017eete poveda\u0165, \u017ee:<\/p>\n<ul class=\"wp-block-list\">\n<li>chcete za rok vypublikova\u0165 35 \u010dl\u00e1nkov pod\u013ea tematick\u00e9ho pl\u00e1nu,<\/li>\n<li>vytvori\u0165 dve e-mailov\u00e9 automatiz\u00e1cie, ktor\u00e9 sa bud\u00fa s\u00fastredi\u0165 na hlavn\u00e9 t\u00e9my v\u00e1\u0161ho biznisu <\/li>\n<li>a \u0161tyri informa\u010dn\u00e9 vide\u00e1, ktor\u00e9 pom\u00f4\u017eu \u013eu\u010fom vyrie\u0161i\u0165 probl\u00e9my, s&nbsp;ktor\u00fdmi sa naj\u010dastej\u0161ie stret\u00e1vaj\u00fa.&nbsp;<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Vypracujte_si_Tone_of_Voice_%E2%80%93_ako_vasa_znacka_hovori\"><\/span><span class=\"ez-toc-section\" id=\"3_Vypracujte_si_Tone_of_Voice_ako_vasa_znacka_hovori\"><\/span>3) Vypracujte si Tone of Voice&nbsp;&nbsp;\u2013 ako va\u0161a zna\u010dka hovor\u00ed&nbsp;<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Tone of voice alebo tonalita zna\u010dky je ozna\u010denie toho, ak\u00fdm sp\u00f4sobom zna\u010dka komunikuje.<\/strong>&nbsp;V men\u0161\u00edch firm\u00e1ch b\u00fdva \u010dasto podce\u0148ovan\u00e1, preto\u017ee maj\u00fa pocit, \u017ee to nie je d\u00f4le\u017eit\u00e9, lebo&nbsp;<em>predsa v\u0161etci vedia, ako zna\u010dka hovor\u00ed<\/em>.&nbsp;<\/p>\n<p>Nastavenie t\u00f3nu komunik\u00e1cie je ale z\u00e1kladn\u00fdm pilierom obsahovej strat\u00e9gie a je k\u013e\u00fa\u010dov\u00e9 pre nastavenie jednotnej brand identity. <strong>Jednotn\u00e1 tonalita zna\u010dky by mala by\u0165 v&nbsp;komunik\u00e1cii na z\u00e1kazn\u00edckej podpore, v&nbsp;mailingu, na soci\u00e1lnych sie\u0165ach aj v&nbsp;blogov\u00fdch pr\u00edspevkoch.<\/strong> Pom\u00e1ha zjednoti\u0165 texty rekl\u00e1m s&nbsp;t\u00fdm, \u010do p\u00ed\u0161ete na svojom webe a ako komunikujete so z\u00e1kazn\u00edkmi<strong>.&nbsp;&nbsp;Tone of voice by mali pozna\u0165 v\u0161etci va\u0161i zamestnanci.&nbsp;<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nataceni-na-tik-tok.jpg\" alt=\"Nat\u00e1\u010danie na TikTok\" class=\"wp-image-57958\" title=\"\"><figcaption class=\"wp-element-caption\">Tone of Voice by mal by\u0165 rovnak\u00fd naprie\u010d v\u0161etk\u00fdmi kan\u00e1lmi<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Urobte_si_obsahovy_audit\"><\/span><span class=\"ez-toc-section\" id=\"4_Urobte_si_obsahovy_audit\"><\/span>4) Urobte si obsahov\u00fd audit<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sk\u00f4r ne\u017e prist\u00fapite k&nbsp;tvoreniu obsahu pod\u013ea va\u0161ej novej obsahovej strat\u00e9gie,&nbsp;<strong>urobte si obsahov\u00fd audit.<\/strong>&nbsp;To znamen\u00e1, \u017ee si zhodnot\u00edte obsah, ktor\u00fd u\u017e m\u00e1te. Zist\u00edte, \u010do funguje, \u010do by sta\u010dilo iba vylep\u0161i\u0165 a \u010do sa neosved\u010dilo. Obsahov\u00fdm auditom z\u00edskate konkr\u00e9tne odpor\u00fa\u010dania na vylep\u0161enie \u010di zmenu textov, vide\u00ed, pr\u00edspevkov na soci\u00e1lnych sie\u0165ach a podstr\u00e1nok webu.&nbsp;<strong>To v\u00e1m pom\u00f4\u017ee zefekt\u00edvni\u0165 va\u0161u pr\u00e1cu.&nbsp;&nbsp;<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Vytvorte_si_personu\"><\/span><span class=\"ez-toc-section\" id=\"5_Vytvorte_si_personu\"><\/span>5) Vytvorte si pers\u00f3nu<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pod pers\u00f3nou sa skr\u00fdva v\u00e1\u0161 ide\u00e1lny z\u00e1kazn\u00edk<strong>. Mali by ste si poveda\u0165, ak\u00e9 probl\u00e9my v\u00e1\u0161 z\u00e1kazn\u00edk rie\u0161i.<\/strong>&nbsp;Kde naj\u010dastej\u0161ie b\u00fdva, ak\u00e9 m\u00e1 kon\u00ed\u010dky, pr\u00edjem a \u010do chce, aby mu va\u0161e produkty priniesli.&nbsp;<strong>Je mo\u017en\u00e9, \u017ee pred\u00e1vate pomerne \u0161irok\u00fd sortiment, tak\u017ee m\u00f4\u017eete ma\u0165 viac pers\u00f3n.<\/strong><\/p>\n<p>M\u00f4\u017eete ma\u0165 v\u00e1\u0161niv\u00fdch horolezcov, ktor\u00ed rie\u0161ia v\u00fdbavu do ka\u017ed\u00e9ho detailu a porovn\u00e1vaj\u00fa si ka\u017ed\u00fd parameter, ale potom m\u00f4\u017eete ma\u0165 pomerne zanepr\u00e1zdnen\u00fdch Bratislav\u010danov z&nbsp;vy\u0161\u0161\u00edch vrstiev, ktor\u00ed p\u00e1rkr\u00e1t do roka vyraz\u00ed na hory a nechc\u00fa sa hraba\u0165 v&nbsp;parametroch, ale chc\u00fa si k\u00fapi\u0165 t\u00fa najlep\u0161iu v\u00fdbavu, ktor\u00e1 navy\u0161e vyzer\u00e1 skvelo.&nbsp;<\/p>\n<p>Ak m\u00e1te \u0161irok\u00fd sortiment, je mo\u017en\u00e9, \u017ee jedn\u00fdm z&nbsp;va\u0161ich z\u00e1kazn\u00edkov s\u00fa aj t\u00ed, ktor\u00ed s\u00edce radi jazdia do h\u00f4r, ale potrebuj\u00fa to najlacnej\u0161ie tovary, a to \u010di u\u017e preto, \u017ee s\u00fa \u0161etrn\u00ed, alebo jednoducho nem\u00f4\u017eu investova\u0165 do drahej v\u00fdbavy.<\/p>\n<p><strong>Tieto pers\u00f3ny nie s\u00fa ni\u010d\u00edm hlbok\u00fdm, ale pom\u00e1haj\u00fa v\u00e1m vc\u00edti\u0165 sa do va\u0161ich typick\u00fdch z\u00e1kazn\u00edkov. Ako na ne pr\u00eds\u0165? <\/strong>Rozborom toho, na \u010do sa \u013eudia p\u00fdtaj\u00fa na z\u00e1kazn\u00edckej podpore, toho, \u010do vyh\u013ead\u00e1vaj\u00fa (SEO anal\u00fdza) vo vyh\u013ead\u00e1va\u010doch, ale napr\u00edklad aj UX anal\u00fdzou, ktor\u00e1 zist\u00ed, ako pou\u017e\u00edvaj\u00fa v\u00e1\u0161 e-shop alebo \u010do h\u013eadaj\u00fa na va\u0161om blogu. Na to je skvel\u00fd n\u00e1stroj <strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Smartlook\" href=\"https:\/\/loudavymkrokem.cz\/doporucujeme\/smartlook\/\" data-shortcode=\"true\">Smartlook<\/a><\/strong>.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p>V&nbsp;marketingov\u00fdch pr\u00edru\u010dk\u00e1ch sa \u010dasto dozviete, \u017ee tvorba pers\u00f3ny je nie\u010do hlbok\u00e9 a mus\u00edte si aj vym\u00fd\u0161\u013ea\u0165, ak\u00e9 m\u00e1 v\u00e1\u0161 ide\u00e1lny z\u00e1kazn\u00edk t\u00fa\u017eby, ako vyzer\u00e1 a ako sa oblieka.&nbsp;<\/p>\n<p>Niekto si chce pers\u00f3nu aj nakresli\u0165. Samozrejme m\u00f4\u017eete, ale v skuto\u010dnosti chcete hlavne vedie\u0165,&nbsp;<strong>kto v\u00e1\u0161 z\u00e1kazn\u00edk je (horolezec \/ mami\u010dka na materskej) a ak\u00e9 probl\u00e9my v\u00e1\u0161 typick\u00fd z\u00e1kazn\u00edk naj\u010dastej\u0161ie rie\u0161i<\/strong>&nbsp;(<em>m\u00e1m alergiu \u2013 ak\u00e1 je najlep\u0161ia \u010disti\u010dka vzduchu?<\/em>). To, kde pracuje, u\u017e nemus\u00ed by\u0165 relevantn\u00e9 (alergik je robotn\u00edk, sekret\u00e1rka aj mana\u017e\u00e9r). Pokia\u013e teda nepred\u00e1vate napr\u00edklad pracovn\u00e9 oble\u010denie alebo pracovn\u00e9 pom\u00f4cky.&nbsp;&nbsp;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Spracujte_si_analyzu_konkurencie\"><\/span><span class=\"ez-toc-section\" id=\"6_Spracujte_si_analyzu_konkurencie\"><\/span>6) Spracujte si anal\u00fdzu konkurencie<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Anal\u00fdzou konkurencie sa mysl\u00ed nielen to, \u017ee si prejdete weby konkurencie a pozriete sa na ich soci\u00e1lne siete, aby ste zistili, ak\u00fd obsah tvoria.&nbsp;<strong>Anal\u00fdza konkurencie zah\u0155\u0148a aj \u010das\u0165, ktor\u00fa vypracov\u00e1va SEO \u0161pecialista \u2013 t\u00e1 v\u00e1m hovor\u00ed, na ak\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 sa konkurencia rankuje<\/strong>&nbsp;(rankova\u0165 = umiest\u0148ova\u0165 sa vo vyh\u013ead\u00e1va\u010doch).&nbsp;&nbsp;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Zapojte_zakaznicku_podporu\"><\/span><span class=\"ez-toc-section\" id=\"7_Zapojte_zakaznicku_podporu\"><\/span>7) <strong>Zapojte z\u00e1kazn\u00edcku podporu<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pri tvorbe obsahovej strat\u00e9gie by ste mali zapoji\u0165 aj z\u00e1kazn\u00edcku podporu. To znamen\u00e1, \u017ee \u010dlovek na&nbsp;<strong>z\u00e1kazn\u00edckej podpore by mal zapisova\u0165 ot\u00e1zky&nbsp;<\/strong>(vr\u00e1tane odpoved\u00ed), na ktor\u00e9 sa \u013eudia p\u00fdtaj\u00fa a t\u00fato odpove\u010f nie je mo\u017en\u00e9 n\u00e1js\u0165 na va\u0161ich webov\u00fdch str\u00e1nkach, ale je vhodn\u00e9 zaznamen\u00e1va\u0165 aj ve\u013emi frekventovan\u00e9 dotazy (t\u00fdm ale nemysl\u00edme dotaz typu \u201ekedy mi doraz\u00ed z\u00e1sielka&#8220;).&nbsp;<\/p>\n<p>Oba tieto typy dotazov m\u00f4\u017eu odhali\u0165 zauj\u00edmav\u00e9 t\u00e9my pre tvorbu obsahu,&nbsp;<strong>niekedy ale odhalia aj zl\u00e9 usporiadanie webu.<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Pracujte_s_analyzou_klucovych_slov\"><\/span><span class=\"ez-toc-section\" id=\"8_Pracujte_s_analyzou_klucovych_slov\"><\/span>8) <strong>Pracujte s&nbsp;anal\u00fdzou k\u013e\u00fa\u010dov\u00fdch slov<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov je najlep\u0161\u00ed priate\u013e obsahov\u00e9ho strat\u00e9ga<\/strong>. Len si uvedomte, \u017ee ten, kto s&nbsp;anal\u00fdzou k\u013e\u00fa\u010dov\u00fdch slov pracuje, by mal vedie\u0165, ako s&nbsp;\u0148ou pracova\u0165 a ako vznikla.<\/p>\n<p>\u201eNechali sme si vypracova\u0165 anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov od tohto SEO \u0161pecialistu, ale boli to vyhoden\u00e9 peniaze,&#8220; to s\u00fa recenzie, ktor\u00e9 si m\u00f4\u017eete na internete pre\u010d\u00edta\u0165 a preto niektor\u00ed SEO \u0161pecialisti vr\u00e1tane n\u00e1s odmietaj\u00fa robi\u0165&nbsp;<strong>iba anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov bez \u0161kolenia<\/strong>, ako s&nbsp;\u0148ou pracova\u0165.<\/p>\n<p>To, \u017ee v\u00e1m SEO \u0161pecialista prid\u00e1 zoznam k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 s\u00fa spojen\u00e9 s&nbsp;va\u0161\u00edm biznisom, je toti\u017e len za\u010diatok pr\u00e1ce.&nbsp;<strong>A to, \u017ee ich sk\u00fasite na\u0165uka\u0165 na v\u0161etky miesta na va\u0161om webe, nebude ma\u0165 pravdepodobne \u017eiadny efekt.<\/strong><\/p>\n<p><strong>Po anal\u00fdze k\u013e\u00fa\u010dov\u00fdch slov mus\u00ed pr\u00eds\u0165 vypracovanie obsahov\u00e9ho pl\u00e1nu a publika\u010dn\u00e9ho pl\u00e1nu.<\/strong>&nbsp;Obsahov\u00fd pl\u00e1n m\u00f4\u017ee zah\u0155\u0148a\u0165 n\u00e1vrhy, kam zapracova\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a ak\u00fdm sp\u00f4sobom (napr\u00edklad \u00fapravou text\u00e1cie produktov)&nbsp;<strong>a publika\u010dn\u00fd pl\u00e1n v\u00e1m hovor\u00ed, o ak\u00fdch t\u00e9mach m\u00e1te vypracova\u0165 \u010dl\u00e1nky \u010di video obsah.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsahovy-marketing-instagram.jpg\" alt=\"Obsahov\u00fd marketing na Instagrame\" class=\"wp-image-57959\" title=\"\"><figcaption class=\"wp-element-caption\">Soci\u00e1lne siete s\u00fa len jedn\u00fdm distribu\u010dn\u00fdm kan\u00e1lom obsahov\u00e9ho marketingu<\/figcaption><\/figure>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Prioritizujte_obsah_s_najvacsim_business_potencialom\"><\/span><span class=\"ez-toc-section\" id=\"9_Prioritizujte_obsah_s_najvacsim_business_potencialom\"><\/span>9) Prioritizujte obsah s&nbsp;najv\u00e4\u010d\u0161\u00edm business potenci\u00e1lom<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pri tvorbe obsahu myslite predov\u0161etk\u00fdm na to, \u017ee mus\u00edte uprednostni\u0165 t\u00e9my, ktor\u00e9 v\u00e1m m\u00f4\u017eu zarobi\u0165 najviac pe\u0148az\u00ed.&nbsp;<\/p>\n<p>Vyberajte pod\u013ea troch krit\u00e9ri\u00ed. Ak tvor\u00edte obsah za \u00fa\u010delom predaja produktov, hlavn\u00fdm krit\u00e9riom bude&nbsp;<strong>v\u00fd\u0161ka mar\u017ee (ko\u013eko na jednom predanom produkte zarob\u00edme pe\u0148az\u00ed)<\/strong>.&nbsp;<\/p>\n<p><strong>Druh\u00fdm je h\u013eadanos\u0165 relevantn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov<\/strong>&nbsp;a tret\u00edm faktorom mus\u00ed&nbsp;<strong>by\u0165 konkurencieschopnos\u0165 t\u00e9my<\/strong>. Alebo, ako by povedal SEO \u0161pecialista: \u201eAko \u0165a\u017ek\u00e9 je sa na konkr\u00e9tnu fr\u00e1zu zarankova\u0165&#8220;. To znamen\u00e1, ak\u00fd kvalitn\u00fd obsah u\u017e va\u0161a konkurencia na t\u00fato t\u00e9mu m\u00e1.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Vedte_si_funkcny_marketingovy_kalendar\"><\/span><span class=\"ez-toc-section\" id=\"10_Vedte_si_funkcny_marketingovy_kalendar\"><\/span>10) <strong>Ve\u010fte si funk\u010dn\u00fd marketingov\u00fd kalend\u00e1r<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u00f4le\u017eit\u00e9 je ma\u0165&nbsp;<strong>funk\u010dn\u00fd<\/strong>&nbsp;marketingov\u00fd kalend\u00e1r. Osobne sa mi za roky pr\u00e1ce osved\u010dil najviac marketingov\u00fd kalend\u00e1r v&nbsp;Google Sheets. Pre ka\u017ed\u00e9ho klienta m\u00e1m trochu in\u00fd, prisp\u00f4soben\u00fd jeho potreb\u00e1m. Z\u00e1kladom je, aby sa v&nbsp;\u0148om vyznal ka\u017ed\u00fd.&nbsp;<\/p>\n<p>Vysk\u00fa\u0161ala som nieko\u013eko \u2013 mo\u017eno aj desiatky \u2013 platen\u00fdch n\u00e1strojov, a\u017e som sa nakoniec vr\u00e1tila k&nbsp;star\u00fdm dobr\u00fdm zdie\u013ean\u00fdm tabu\u013ek\u00e1m.&nbsp;<strong>V&nbsp;t\u00fdch pracujem u\u017e minim\u00e1lne od roku 2017 a postupne som do nich presunula cel\u00fa marketingov\u00fa agendu<\/strong>.&nbsp;<\/p>\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 Marketingov\u00fd kalend\u00e1r (obsahov\u00fd pl\u00e1n) si m\u00f4\u017eete vytvori\u0165 sami, alebo u\u0161etri\u0165 1-2 hodiny \u010dasu a stiahnu\u0165 si \u0161abl\u00f3nu, <a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ktor\u00fa sme pre v\u00e1s pripravili<\/strong><\/a>.<\/p>\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-df1c3cd7-eb54-47b5-92b5-5d835d8d123b\">\n<div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ff0000; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-radius: 10px; \"><\/p>\n<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\"><strong>K\u00fapi\u0165 vzor kalend\u00e1ra za 2,50 \u20ac<\/strong>(cena jednej \u2615\ufe0f) <\/span>\n\t\t\t\t<\/div>\n<p>\t\t\t<\/a>\n\t\t<\/div>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Tvorte_obsah_jednoducho_a_zrozumitelne\"><\/span><span class=\"ez-toc-section\" id=\"11_Tvorte_obsah_jednoducho_a_zrozumitelne\"><\/span>11) Tvorte obsah jednoducho a zrozumite\u013ene<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hoci ste expertom vo svojom odbore,&nbsp;<strong>nezab\u00fadajte na to, \u017ee tomu, \u010do vytvor\u00edte&nbsp;<\/strong>(\u010di u\u017e je to blogov\u00fd pr\u00edspevok, video alebo podcast) by mal porozumie\u0165 ka\u017ed\u00fd. Tvorte preto obsah ako&nbsp;<strong>novin\u00e1r \u2013 jasne a zrozumite\u013ene, aby to, \u010do chcete poveda\u0165, pochopil aj be\u017en\u00fd \u010dlovek bez odborn\u00fdch znalost\u00ed.<\/strong>&nbsp;Myslite na to zaka\u017ed\u00fdm, ke\u010f obsah tvor\u00edte.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_12_Venujte_sa_linkbuildingu\"><\/span><span class=\"ez-toc-section\" id=\"12_Venujte_sa_linkbuildingu\"><\/span>&nbsp;12) Venujte sa linkbuildingu<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Linkbuilding alebo budovanie odkazov je prax z\u00edskavania odkazov na va\u0161e webov\u00e9 str\u00e1nky z in\u00fdch webov\u00fdch str\u00e1nok.&nbsp;<strong>V&nbsp;SEO hant\u00fdrke sa t\u00fdmto odkazom hovor\u00ed sp\u00e4tn\u00e9 odkazy.&nbsp;<\/strong><\/p>\n<p>Z\u00edskavanie sp\u00e4tn\u00fdch odkazov z vysoko kvalitn\u00fdch webov m\u00f4\u017ee v\u00e1\u0161mu webu odovzda\u0165 autoritu a tie\u017e v\u00e1m pom\u00f4c\u0165 umiestni\u0165 sa vy\u0161\u0161ie na str\u00e1nkach s v\u00fdsledkami vyh\u013ead\u00e1va\u010dov (SERP).<\/p>\n<p><strong>Na pokro\u010dil\u00fd linkbuilding je \u010dasto nutn\u00e9 si naja\u0165 \u0161pecialistu<\/strong>, ale mno\u017estvo odkazov si m\u00f4\u017eete zohna\u0165 aj sami.&nbsp;<\/p>\n<p><strong>\u010casto sta\u010d\u00ed nap\u00edsa\u0165 svojim dod\u00e1vate\u013eom, \u010di by nemohli na svoj web da\u0165 odkaz s&nbsp;va\u0161\u00edm logom<\/strong>, m\u00f4\u017eete ale tie\u017e poskytova\u0165 obsah pre in\u00e9 weby&nbsp;v\u00fdmenou za odkazy.&nbsp;<\/p>\n<p><strong>Linkbuilding je extr\u00e9mne d\u00f4le\u017eit\u00fd pr\u00e1ve pre vyh\u013ead\u00e1va\u010de, preto\u017ee Google (a nielen on) pomocou sp\u00e4tn\u00fdch odkazov vyhodnocuje, ktor\u00e9 str\u00e1nky s\u00fa relevantn\u00e9 a d\u00f4veryhodn\u00e9. <\/strong>Tie d\u00f4veryhodnej\u0161ie alebo autoritat\u00edvnej\u0161ie str\u00e1nky sa potom m\u00f4\u017eu umiest\u0148ova\u0165 vy\u0161\u0161ie vo vyh\u013ead\u00e1va\u010doch.<\/p>\n<p>Pri vyh\u013ead\u00e1van\u00ed linkbuildera si ale d\u00e1vajte pozor,&nbsp;<strong>niektor\u00e9 linkbuildingov\u00e9 aktivity nemaj\u00fa <\/strong>\u017eiadny pr\u00ednos a v\u00fdkonu va\u0161ej str\u00e1nky vo vyh\u013ead\u00e1va\u010doch m\u00f4\u017eu aj u\u0161kodi\u0165. Vyh\u013ead\u00e1va\u010de toti\u017e dok\u00e1\u017eu do ur\u010ditej miery rozozna\u0165 umelo vytvoren\u00e9 sp\u00e4tn\u00e9 odkazy a v ofici\u00e1lnej dokument\u00e1cii odpor\u00fa\u010daj\u00fa odkazy akt\u00edvne nezh\u00e1\u0148a\u0165. Toto ale na\u0161\u0165astie dok\u00e1\u017ee skvele&nbsp;<strong>pos\u00fadi\u0165 SEO \u0161pecialista.<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Pripravujte_e-mailove_automatizacie\"><\/span><span class=\"ez-toc-section\" id=\"13_Pripravujte_e-mailove_automatizacie\"><\/span>13) Pripravujte e-mailov\u00e9 automatiz\u00e1cie<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-mail je st\u00e1le jedn\u00fdm z&nbsp;najsilnej\u0161\u00edch n\u00e1strojov na remarketing.&nbsp;<strong>U na\u0161ich klientov, ktor\u00ed maj\u00fa v&nbsp;datab\u00e1ze 60-70 tis\u00edc kontaktov, celkom jednoducho dok\u00e1\u017eeme cez mailing mesa\u010dne prinies\u0165 obrat aj vysoko nad 40-tis\u00edc eur.<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"239\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-automatizace.png\" alt=\"Pr\u00edklad automatiz\u00e1cie v Ecomaili\" class=\"wp-image-57995\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad automatiz\u00e1cie na prianie k menin\u00e1m v Ecomaili<\/figcaption><\/figure>\n<\/div>\n<p><strong>Tvorbou e-mailov\u00fdch automatiz\u00e1ci\u00ed m\u00f4\u017eete \u00eds\u0165 e\u0161te \u010falej.<\/strong><\/p>\n<p>Ak napr\u00edklad pred\u00e1vate vinyly, m\u00f4\u017eete pre fan\u00fa\u0161ikov hudby zo 70. rokov (resp. pre t\u00fdch, ktor\u00ed si tento typ hudby u v\u00e1s u\u017e k\u00fapili) urobi\u0165 e-mailov\u00fa automatiz\u00e1ciu, kde im budete posiela\u0165 zauj\u00edmavosti o Led Zeppelin, Pink Floyd, The Who, Queens a postupne im budete popri zauj\u00edmavom obsahu, dobov\u00fdch fotografi\u00e1ch, klebet\u00e1ch a treb\u00e1rs aj \u0161tatistik\u00e1ch posiela\u0165 aj tipy na vinyly, ktor\u00e9 si m\u00f4\u017eu zak\u00fapi\u0165.&nbsp;<\/p>\n<p>Takto m\u00f4\u017eete urobi\u0165&nbsp;<strong>desiatky e-mailov\u00fdch sekvenci\u00ed.<\/strong>&nbsp;Ak pred\u00e1vate n\u00e1radie na z\u00e1hradu, m\u00f4\u017eete pod\u013ea sez\u00f3ny posiela\u0165 tipy, ako sa stara\u0165 o z\u00e1hradu.&nbsp;<\/p>\n<p><strong>Na e-mailov\u00fdch automatiz\u00e1ci\u00e1ch je skvel\u00e9 to, \u017ee ke\u010f ich raz dobre nastav\u00edte, u\u017e be\u017eia takmer naveky.<\/strong> Vysk\u00fa\u0161ali sme mno\u017estvo n\u00e1strojov na mailing, medzi tie najlep\u0161ie patria:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Mailchimp<\/strong> (iba v angli\u010dtine),<\/li>\n<li><strong>skvel\u00fd \u010desk\u00fd <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>,<\/strong><\/li>\n<li>v\u00fdborn\u00fd je tie\u017e <strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Mailerlite\" href=\"https:\/\/loudavymkrokem.cz\/doporucujeme\/mailerlite\/\" data-shortcode=\"true\">Mailerlite<\/a><\/strong> (hlavne pre blogerov)<\/li>\n<li>a dobre sa pracuje aj v&nbsp;<strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Activecampaign\" href=\"https:\/\/loudavymkrokem.cz\/doporucujeme\/activecampaign-2\/\" data-shortcode=\"true\">ActiveCampaign<\/a><\/strong>, hoci ten je pomerne robustn\u00fd.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Brainstormujte_v_ramci_firmy\"><\/span><span class=\"ez-toc-section\" id=\"14_Brainstormujte_v_ramci_firmy\"><\/span>14) Brainstormujte v&nbsp;r\u00e1mci firmy<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hovor\u00ed sa, \u017ee viac hl\u00e1v viac vie,&nbsp;<strong>va\u0161i zamestnanci a kolegovia s\u00fa studnicou t\u00e9m a inform\u00e1ci\u00ed.<\/strong>&nbsp;Na pravideln\u00fdch porad\u00e1ch v&nbsp;r\u00e1mci t\u00edmu preto hovorte o t\u00e9mach, ktor\u00e9 sa na \u010fal\u0161\u00ed mesiac pripravuj\u00fa, a p\u00fdtajte sa na n\u00e1zory a vyz\u00fdvajte svojich kolegov \u010di zamestnancov, aby sa zapojili do vym\u00fd\u0161\u013eania t\u00e9m pre obsah.&nbsp;<strong>Budete prekvapen\u00ed, ko\u013eko naraz budete ma\u0165 tipov na \u010dl\u00e1nky a vide\u00e1.<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Aktualizujte_uz_existujuci_obsah\"><\/span><span class=\"ez-toc-section\" id=\"15_Aktualizujte_uz_existujuci_obsah\"><\/span>15) <strong>Aktualizujte u\u017e existuj\u00faci obsah<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Niektor\u00e9 t\u00e9my pre v\u00e1s m\u00f4\u017eu by\u0165 k\u013e\u00fa\u010dovej\u0161ie ne\u017e in\u00e9. Pr\u00e1ve na tie sa s\u00fastre\u010fte, a&nbsp;<strong>ak obsah nefunguje, sk\u00faste ho aktualizova\u0165<\/strong>. Vytvorili ste pred rokom n\u00e1vod, ako opravi\u0165 pr\u00e1\u010dku, ale nikto ho ne\u010d\u00edta?&nbsp;<\/p>\n<p>Sk\u00faste ho aktualizova\u0165,<strong>&nbsp;urobte si anal\u00fdzu konkurencie a prejdite si anal\u00fdzu k\u013e\u00fa\u010dov\u00fdch slov so SEO \u0161pecialistom a nechajte si poradi\u0165, \u010do by ste mohli zlep\u0161i\u0165.&nbsp;<\/strong><\/p>\n<p>Mo\u017eno je v\u00e1\u0161 n\u00e1vod pr\u00edli\u0161 stru\u010dn\u00fd, alebo m\u00e1 neatrakt\u00edvny titulok \u010di konkurencia m\u00e1 ove\u013ea viac sp\u00e4tn\u00fdch odkazov.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Robte_rozhovory\"><\/span><span class=\"ez-toc-section\" id=\"16_Robte_rozhovory\"><\/span>16)&nbsp;Robte rozhovory<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ke\u010f v\u00e1m doch\u00e1dzaj\u00fa n\u00e1pady na t\u00e9my, pustite sa do rozhovorov s&nbsp;osobami z&nbsp;v\u00e1\u0161ho odboru. Rozhovory m\u00f4\u017eete vies\u0165 ale aj so zamestnancami.&nbsp;<\/p>\n<p><strong>Ak pred\u00e1vate outdoor oble\u010denie, m\u00f4\u017eete napr\u00edklad urobi\u0165 rozhovor s&nbsp;jedn\u00fdm z&nbsp;va\u0161ich expertov na dia\u013ekov\u00fa cyklistiku a vyspoveda\u0165 ho, na \u010do si da\u0165 pozor pri v\u00fdbere stanu<\/strong>, spac\u00e1ku a \u010fal\u0161ieho vybavenia, ke\u010f idete na nieko\u013ekod\u0148ov\u00fa dovolenku na bicykloch.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.nanospace.cz\/nanopodcast-od-nanospace\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"948\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nanopodcast-nanospace.png\" alt=\"Nanopodcast od nanospace\" class=\"wp-image-57994\" title=\"\"><\/a><figcaption class=\"wp-element-caption\">Pr\u00edklad od n\u00e1s z nanospace.cz \u2013 prev\u00e1dzkujeme podcast o nanotechnol\u00f3gi\u00e1ch<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Tvorte_webinare\"><\/span><span class=\"ez-toc-section\" id=\"17_Tvorte_webinare\"><\/span>17) Tvorte webin\u00e1re<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00e1te elektronick\u00fd produkt \u2013 napr\u00edklad online kurz?&nbsp;<strong>Tvorte pre \u013eud\u00ed webin\u00e1re, kde ich nau\u010d\u00edte napr\u00edklad jednu kapitolu z&nbsp;kurzu.&nbsp;<\/strong>Vyberajte v\u017edy jednu z&nbsp;najatrakt\u00edvnej\u0161\u00edch t\u00e9m, aby ste z\u00edskali \u010do najviac \u00fa\u010dastn\u00edkov webin\u00e1ra.&nbsp;<strong>Webin\u00e1r v\u017edy nahr\u00e1vajte na kvalitn\u00fa kameru a mikrof\u00f3n, aby ste obsah mohli pr\u00edpadne nahra\u0165 aj na Youtube.&nbsp;<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Prelinkovavajte_obsah\"><\/span><span class=\"ez-toc-section\" id=\"18_Prelinkovavajte_obsah\"><\/span>18) Prelinkov\u00e1vajte obsah<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nech u\u017e tvor\u00edte ak\u00fdko\u013evek obsah, nezab\u00fadajte do\u0148 vklada\u0165 linky na \u010fal\u0161ie relevantn\u00e9 str\u00e1nky, \u010dl\u00e1nky a produkty. Ak p\u00ed\u0161ete o tom, ako vybra\u0165 stan a m\u00e1te e-shop, kde pred\u00e1vate stany, nezabudnite na tento \u010dl\u00e1nok odkazova\u0165 od produktov. Nezabudnite ale prida\u0165 do \u010dl\u00e1nku odkazy aj na \u010fal\u0161ie relevantn\u00e9 \u010dl\u00e1nky, napr\u00edklad ako vybra\u0165 spac\u00e1k alebo na zauj\u00edmav\u00fd rozhovor s&nbsp;\u010dlovekom, ktor\u00fd liezol na Mount Everest.<\/p>\n<p>Rovnako tak z&nbsp;videa o tom, ako vybra\u0165 stan, ur\u010dite nezabudnite da\u0165 odkaz nielen na stany, ale aj na pr\u00edpadn\u00fd \u010dl\u00e1nok.&nbsp;<strong>Niektor\u00ed \u013eudia sa s\u00edce pozr\u00fa na video, ale chc\u00fa si potom pre\u010d\u00edta\u0165 viac.&nbsp;<\/strong>To plat\u00ed samozrejme aj naopak.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1379\" height=\"411\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/souvisejici-clanky.png\" alt=\"S\u00favisiace \u010dl\u00e1nky na webe\" class=\"wp-image-57993\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad prelinkovan\u00e9ho obsahu na detaile produktu na na\u0161om e-shope www.nanospace.cz<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Vyuzivajte_jeden_obsah_pre_viac_kanalov\"><\/span><span class=\"ez-toc-section\" id=\"19_Vyuzivajte_jeden_obsah_pre_viac_kanalov\"><\/span>19) Vyu\u017e\u00edvajte jeden obsah pre viac kan\u00e1lov<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nap\u00edsali ste ve\u013emi podrobn\u00fd \u010dl\u00e1nok o tom, ako vymeni\u0165 filter vo vys\u00e1va\u010di?&nbsp;<strong>Nezabudnite tento obsah aj previes\u0165 do videa, pr\u00edpadne m\u00f4\u017eete vytvori\u0165 aj jednoduch\u00fa grafiku z&nbsp;fotografi\u00ed, ktor\u00fa umiestnite na Pinterest.&nbsp;<\/strong>\u010cl\u00e1nok potom m\u00f4\u017eete skr\u00e1ti\u0165 a vytvori\u0165 automatiz\u00e1ciu pre v\u0161etk\u00fdch, ktor\u00ed si zak\u00fapili vys\u00e1va\u010d,&nbsp;<strong>a ten im m\u00f4\u017eete zasla\u0165 presne v \u010dase, ke\u010f nastane \u010das na v\u00fdmenu filtra.&nbsp;&nbsp;<\/strong><\/p>\n<p>Ak ste vytvorili \u010dl\u00e1nok na t\u00e9mu <em>ako \u0161etri\u0165 pri cestovan\u00ed,<\/em>&nbsp;<strong>m\u00f4\u017eete na z\u00e1klade textu vytvori\u0165 aj video a rovno aj audio verziu, ktor\u00fa premen\u00edte na&nbsp;podcast.<\/strong>&nbsp;Video potom m\u00f4\u017eete zostriha\u0165 a da\u0165 ho na soci\u00e1lne siete.<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Venujte_cas_titulkom\"><\/span><span class=\"ez-toc-section\" id=\"20_Venujte_cas_titulkom\"><\/span>20) Venujte \u010das titulkom<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Titulok videa, \u010dl\u00e1nku aj mailu (predmet) je t\u00fdm prv\u00fdm, \u010doho si \u013eudia v\u0161imn\u00fa. Je preto extr\u00e9mne d\u00f4le\u017eit\u00e9,&nbsp;<strong>aby ste nap\u00edsali tak\u00fd titulok<\/strong>, ktor\u00fd \u013eud\u00ed zaujme. Namiesto \u201e<em>Letn\u00e9 stany<\/em>&#8220; sk\u00faste pou\u017ei\u0165 v&nbsp;titulku napr\u00edklad sloveso alebo \u010d\u00edslo, napr\u00edklad \u201e<em>10 tipov, ako si vybra\u0165 stan na leto.<\/em>&#8220;&nbsp;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Strukturujte_obsah\"><\/span><span class=\"ez-toc-section\" id=\"21_Strukturalizujte_obsah\"><\/span>21) \u0160trukt\u00farujte obsah&nbsp;<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nech u\u017e tvor\u00edte pr\u00edspevok na soci\u00e1lne siete, blog alebo vide\u00e1, sna\u017ete sa \u0161trukt\u00farova\u0165 obsah.&nbsp;<\/p>\n<p><strong>Na soci\u00e1lnych sie\u0165ach na to m\u00f4\u017eete vyu\u017ei\u0165 emotikony,&nbsp;<\/strong>v&nbsp;\u010dl\u00e1nku&nbsp;<strong>nezabudnite na obsah<\/strong>&nbsp;a na Youtube na <strong>videokapitoly.&nbsp;<\/strong><\/p>\n<p>Vo Facebook skupin\u00e1ch a na webe m\u00f4\u017eete&nbsp;<strong>navy\u0161e text zv\u00fdraz\u0148ova\u0165&nbsp;<\/strong>a urobi\u0165 ho tak pre \u010ditate\u013eov preh\u013eadnej\u0161\u00edm.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nataceni-videi.jpg\" alt=\"Nat\u00e1\u010danie vide\u00ed\" class=\"wp-image-57960\" title=\"\"><figcaption class=\"wp-element-caption\">Jeden obsah sa d\u00e1 pou\u017ei\u0165 hne\u010f na nieko\u013eko kan\u00e1lov<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Dajte_si_pracu_s_metadatami_a_popiskami\"><\/span><span class=\"ez-toc-section\" id=\"22_Dajte_si_pracu_s_metadatami_a_popiskami\"><\/span>22) <strong>Dajte si pr\u00e1cu s&nbsp;metad\u00e1tami a popiskami<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Nap\u00edsa\u0165 kvalitn\u00fd \u010dl\u00e1nok, vytvori\u0165 infografiku, nafoti\u0165 s\u00e9riu fotografi\u00ed alebo vyrobi\u0165 video je naozaj len prv\u00e1 \u010das\u0165 pr\u00e1ce. <\/strong>\u010casto ove\u013ea dlh\u0161ie trvaj\u00fa \u00fakony, ktor\u00e9 nasleduj\u00fa.<\/p>\n<p><strong>U \u010dl\u00e1nku nikdy nezabudnite vyplni\u0165 na webe aj \u010das\u0165 na zdie\u013eanie na soci\u00e1lnych sie\u0165ach<\/strong>, pri fotk\u00e1ch venujte \u010das pomenovaniu fotografi\u00ed pod\u013ea toho, \u010do na nich je, a prid\u00e1vajte alt popisky.&nbsp;<\/p>\n<p>Na soci\u00e1lnych sie\u0165ach d\u00e1vajte relevantn\u00e9 hashtagy, lok\u00e1ciu a nezabudnite na Youtube prida\u0165 karty a \u010fal\u0161ie prvky, ktor\u00e9 v\u00e1m pom\u00f4\u017eu prelinkova\u0165 obsah.&nbsp;<\/p>\n<p>Hoci sa to zd\u00e1 ako zbyto\u010dn\u00e1 pr\u00e1ca a mnoh\u00fdch z&nbsp;v\u00e1s to m\u00f4\u017ee otravova\u0165,&nbsp;<strong>s\u00fa to presne tie detaily, ktor\u00e9 v\u00e1m m\u00f4\u017eu pom\u00f4c\u0165 vo vyh\u013ead\u00e1va\u010doch.&nbsp;<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"578\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/priklad-vyplneni-seo-metadat.png\" alt=\"Pr\u00edklad vyplnen\u00fdch SEO metad\u00e1t\" class=\"wp-image-57997\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad vyplnen\u00fdch metad\u00e1t u \u010dl\u00e1nku na WordPresse<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Nezabudnite_na_kvalitne_vizualy_a_fotky\"><\/span><span class=\"ez-toc-section\" id=\"23_Nezabudnite_na_kvalitne_vizualy_a_fotky\"><\/span>23) <strong>Nezabudnite na kvalitn\u00e9 vizu\u00e1ly a fotky<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ke\u010f u\u017e m\u00e1te pripraven\u00fd&nbsp;<strong>kvalitn\u00fd obsah, nezabudnite pre\u0148 pripravi\u0165 aj kvalitn\u00fd vizu\u00e1l<\/strong>. To znamen\u00e1, \u017ee priprav\u00edte&nbsp;<strong>cover obr\u00e1zok pre Youtube video<\/strong>,&nbsp;<strong>n\u00e1h\u013eadov\u00fd obr\u00e1zok pre \u010dl\u00e1nok<\/strong>, rovnako tak obr\u00e1zky, ktor\u00e9 sa bud\u00fa zdie\u013ea\u0165 na soci\u00e1lnych sie\u0165ach.&nbsp;<\/p>\n<p><strong>Nezabudnite dlh\u0161ie \u010dl\u00e1nky a n\u00e1vody preklada\u0165 kvalitn\u00fdmi fotografiami<\/strong>, to je dnes u\u017e \u0161tandard a bez toho nemus\u00ed by\u0165 v\u00e1\u0161 obsah dostato\u010dne \u00faspe\u0161n\u00fd. Posledn\u00fd&nbsp;<strong>rok dominuje soci\u00e1lnym sie\u0165am Instagram a \u0161tvrtou najr\u00fdchlej\u0161ie rast\u00facou sie\u0165ou je Pinterest<\/strong>, kan\u00e1ly, ktor\u00e9 s\u00fa zalo\u017een\u00e9 na kvalitn\u00fdch vizu\u00e1loch.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Pouzivajte_recenzie_pouzivatelov\"><\/span><span class=\"ez-toc-section\" id=\"24_Pouzivajte_recenzie_uzivatelov\"><\/span>24) <strong>Pou\u017e\u00edvajte recenzie pou\u017e\u00edvate\u013eov<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00e1te na svoje slu\u017eby alebo produkty skvel\u00e9 recenzie od pou\u017e\u00edvate\u013eov?&nbsp;<strong>Pou\u017eite ich v&nbsp;\u010dl\u00e1nkoch, v&nbsp;mailingu aj v&nbsp;pr\u00edspevkoch na soci\u00e1lne siete<\/strong>. Navy\u0161e recenzie skvele funguj\u00fa aj v reklam\u00e1ch alebo v&nbsp;pinoch na Pintereste.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1436\" height=\"421\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vypis-recenzi-uzivatelu.png\" alt=\"V\u00fdpis recenzi\u00ed pou\u017e\u00edvate\u013eov\" class=\"wp-image-58002\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad vypisovania recenzi\u00ed od pou\u017e\u00edvate\u013eov z Heur\u00e9ky na homepage e-shopu<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_Volte_spravne_farby_tlacidiel\"><\/span><span class=\"ez-toc-section\" id=\"25_Volte_spravne_farby_tlacidiel\"><\/span>25) Vo\u013ete spr\u00e1vne farby tla\u010didiel<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Poviem to jednoducho,&nbsp;<strong>ak d\u00e1vate tla\u010didlo do \u010dl\u00e1nku alebo mailingu, tla\u010didlo&nbsp;<\/strong>(napr\u00edklad K\u00fapi\u0165 alebo Pre\u010d\u00edta\u0165 viac) m\u00e1 by\u0165 \u010derven\u00e9.&nbsp;<\/p>\n<p><strong>Pod\u013ea v\u0161etk\u00fdch \u0161t\u00fadi\u00ed, ktor\u00e9 sme pre\u010d\u00edtali, \u010derven\u00e1 funguje v\u00fdrazne lep\u0161ie ne\u017e in\u00e9 farby<\/strong>. Ke\u010f v\u00e1m grafik bude pripravova\u0165 brand identitu, presa\u010fte si, aby v\u00e1m pripravil aj ide\u00e1lnu \u010derven\u00fa farbu k&nbsp;va\u0161im korpor\u00e1tnym farb\u00e1m.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_Oznamujte_pravdu_aj_negativa\"><\/span><span class=\"ez-toc-section\" id=\"26_Oznamujte_pravdu_aj_negativa\"><\/span>26) <strong>Oznamujte pravdu aj negat\u00edva<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Maj\u00fa va\u0161e slu\u017eby aj nev\u00fdhody? Je nie\u010do, na \u010do by si pri pou\u017e\u00edvan\u00ed v\u00e1\u0161ho produktu mali da\u0165 pou\u017e\u00edvatelia pozor?&nbsp;<strong>Pri tvorbe obsahu sa negat\u00edvam nevyh\u00fdbajte<\/strong>. Pravdu o produkte \u013eudia ocenia.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_Vyhodnocujte_vysledky\"><\/span><span class=\"ez-toc-section\" id=\"27_Vyhodnocujte_vysledky\"><\/span>27) Vyhodnocujte v\u00fdsledky<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ako sme u\u017e spomenuli vy\u0161\u0161ie,&nbsp;<strong>niektor\u00e9 aktivity sa za\u010dn\u00fa prejavova\u0165 a\u017e po nieko\u013ek\u00fdch mesiacoch<\/strong>. Preto ak ste za\u010dali tvori\u0165 obsah na v\u00e1\u0161 web,&nbsp;<strong>vyhodnocujte jeho efektivitu a\u017e po pol roku.<\/strong><\/p>\n<p>&nbsp;Inak je tomu ale napr\u00edklad v&nbsp;e-mailov\u00fdch sekvenci\u00e1ch, kde z\u00e1le\u017e\u00ed sk\u00f4r na tom,&nbsp;<strong>ak\u00fa ve\u013ek\u00fa m\u00e1te datab\u00e1zu, alebo ak sk\u00fasite obsah propagova\u0165 cez PPC reklamu<\/strong>. Ak zist\u00edte, \u017ee ste vytvorili 20 \u010dl\u00e1nkov, ale iba cez tri v\u00e1m chod\u00ed na web zauj\u00edmav\u00e9 mno\u017estvo \u013eud\u00ed, nie je to ni\u010d ne\u0161tandardn\u00e9.<\/p>\n<p>Ostatn\u00fdm \u010dl\u00e1nkom ale urobte audit a sk\u00faste ich optimalizova\u0165<strong>. Dlh\u00e1 a poctiv\u00e1 pr\u00e1ca sa v\u017edy vr\u00e1ti.&nbsp;<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28_Kontrolujte_obsah_aj_odkazy\"><\/span><span class=\"ez-toc-section\" id=\"28_Kontrolujte_obsah_aj_odkazy\"><\/span>28) <strong>Kontrolujte obsah aj odkazy<\/strong><span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Existuj\u00fa&nbsp;<strong>n\u00e1stroje, ktor\u00e9 v\u00e1m pom\u00f4\u017eu kontrolova\u0165, \u010di va\u0161e str\u00e1nky neodkazuj\u00fa na u\u017e neexistuj\u00face odkazy.<\/strong>&nbsp;Aj tak by ste ale raz za \u010das mali prejs\u0165 star\u00fd obsah a pr\u00edpadne ho aktualizova\u0165.&nbsp;<strong>To m\u00f4\u017eete robi\u0165 v&nbsp;r\u00e1mci pravideln\u00e9ho prelinkovania obsahu.&nbsp;<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29_Obsah_recyklujte\"><\/span><span class=\"ez-toc-section\" id=\"29_Obsah_recyklujte\"><\/span>29) Obsah recyklujte<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Zapisujte si, ktor\u00fd obsah v\u00e1m dobre fungoval, a nebojte sa ho recyklova\u0165&nbsp;<strong>\u2013 \u010di u\u017e v&nbsp;mailingu alebo na soci\u00e1lnych sie\u0165ach.<\/strong><\/p>\n<p>M\u00e1lokto si pam\u00e4t\u00e1 obsah, ktor\u00fd \u010d\u00edtal pred rokom na soci\u00e1lnych sie\u0165ach, a ak bol \u00faspe\u0161n\u00fd, nie je nutn\u00e9 vym\u00fd\u0161\u013ea\u0165 ni\u010d nov\u00e9. Pre v\u00e1\u0161 dobr\u00fd pocit ho m\u00f4\u017eete trochu prep\u00edsa\u0165.&nbsp;<strong>Nikdy ale nep\u00ed\u0161te o rovnakej t\u00e9me nov\u00fd \u010dl\u00e1nok, rad\u0161ej roz\u0161\u00edrte ten p\u00f4vodn\u00fd.&nbsp;<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_Propagujte_obsah_sikovne\"><\/span><span class=\"ez-toc-section\" id=\"30_Propagujte_obsah_sikovne\"><\/span>30) Propagujte obsah \u0161ikovne<span class=\"ez-toc-section-end\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nap\u00edsali ste skvel\u00fd obsah o tom, ako si vybra\u0165 kosa\u010dku na z\u00e1hradu, ale nem\u00f4\u017eete \u010daka\u0165 do zimy, k\u00fdm sa za\u010dne rankova\u0165? Nemus\u00edte si nad\u00e1va\u0165, \u017ee ste ho nenap\u00edsali u\u017e minul\u00fa zimu,&nbsp;<strong>ale dohodnite sa s&nbsp;PPC \u0161pecialistom, \u017ee ho za\u010dne propagova\u0165<\/strong>.&nbsp;<\/p>\n<p>T\u00fdm s\u00edce u\u017e nevytvor\u00edte n\u00e1v\u0161tevnos\u0165 zadarmo,&nbsp;<strong>ale pri obsahu, ktor\u00fd v\u00e1m m\u00f4\u017ee prinies\u0165 peniaze, m\u00e1 zmysel ho aj propagova\u0165.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 Pre\u010do sa venova\u0165 tvorbe obsahu \u2705 Ako tvori\u0165 obsah, ktor\u00fd priv\u00e1dza z\u00e1kazn\u00edkov \u2705 Tipy na vylep\u0161enie a pl\u00e1novanie obsahovej strat\u00e9gie<\/p>\n","protected":false},"author":3,"featured_media":66114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"30 tipov, ako na obsahov\u00fd marketing | Loudav\u00fdm krokem","rank_math_description":"\u2705 Tipy a triky pre obsahov\u00fd marketing \u2705 Ako vytvori\u0165 obsah, ktor\u00fd pril\u00e1ka z\u00e1kazn\u00edkov \u2705 Tipy na zlep\u0161enie a pl\u00e1novanie obsahovej strat\u00e9gie","rank_math_focus_keyword":"obsahov\u00fd marketing","rank_math_seo_score":"90"},"categories":[962],"tags":[],"class_list":{"0":"post-76784","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2022\/07\/30-tipu-jak-na-obsahovy-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=76784"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76784\/revisions"}],"predecessor-version":[{"id":167231,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76784\/revisions\/167231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/66114"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=76784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=76784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=76784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}