{"id":76702,"date":"2022-08-12T11:46:28","date_gmt":"2022-08-12T09:46:28","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/tone-of-voice\/"},"modified":"2026-02-20T10:32:27","modified_gmt":"2026-02-20T09:32:27","slug":"tone-of-voice","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/","title":{"rendered":"\u010co je to Tone of Voice (tonalita zna\u010dky) a ako ho nastavi\u0165"},"content":{"rendered":"\n<p><strong>Tonalita zna\u010dky alebo tonalita zna\u010dky (alebo Brand Voice) je jednoducho ozna\u010denie toho, ako va\u0161a zna\u010dka hovor\u00ed.<\/strong> Aj ke\u010f sa zd\u00e1, \u017ee ide o ve\u013emi ban\u00e1lnu vec, ktor\u00fa men\u0161ie zna\u010dky (ale na Slovensku aj ve\u013ek\u00e9 zna\u010dky) \u010dasto prehliadaj\u00fa, je to neoddelite\u013en\u00e1 s\u00fa\u010das\u0165 brandingu a mimoriadne praktick\u00e1 vec, v\u010faka ktorej je komunik\u00e1cia va\u0161ej firmy ucelenej\u0161ia. <\/p>\n\n<p>Tonalita zna\u010dky je vlastne <strong>charakter va\u0161ej zna\u010dky<\/strong>. Nejde o to, \u010do va\u0161a zna\u010dka hovor\u00ed, ale <strong>ako to hovor\u00ed a ak\u00fd dojem zanech\u00e1va na publikum.<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/1.jpg\" alt=\"&#x17D;eny z r&#xF4;znych kult&#xFA;r, ktor&#xE9; predstavuj&#xFA; hlas zna&#x10D;ky.\" class=\"wp-image-58192\" width=\"600\" height=\"315\" title=\"\"><figcaption>Tak ako brand manu\u00e1l usmer\u0148uje vizu\u00e1lnu str\u00e1nku zna\u010dky, aj Tone of Voice hovor\u00ed, ako m\u00e1 na\u0161a zna\u010dka hovori\u0165.<\/figcaption><\/figure><\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/#Preco_je_dolezity_spravne_nastaveny_Tone_of_Voice\" >Pre\u010do je d\u00f4le\u017eit\u00fd spr\u00e1vne nastaven\u00fd Tone of Voice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/#Ako_vyzera_Tone_of_Voice\" >Ako vyzer\u00e1 Tone of Voice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/#Ako_sa_nastavuje_Tone_of_Voice\" >Ako sa nastavuje Tone of Voice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/#Ako_si_nastavit_Tone_of_Voice_bez_marketingoveho_specialistu\" >Ako si nastavi\u0165 Tone of Voice bez marketingov\u00e9ho \u0161pecialistu?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/#Budete_pri_komunikacii_tykat_alebo_vykat\" >Budete pri komunik\u00e1cii tyka\u0165 alebo vyka\u0165?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/#Ako_budete_komunikovat\" >Ako budete komunikova\u0165?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/#Ako_komunikujeme\" >Ako komunikujeme?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/#Aky_jazyk_budete_pouzivat_pri_komunikacii\" >Ak\u00fd jazyk budete pou\u017e\u00edva\u0165 pri komunik\u00e1cii?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/#Pouzivanie_emotikonov_smajlikov\" >Pou\u017e\u00edvanie emotikonov (smajl\u00edkov)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/sk\/tone-of-voice\/#Pouzivanie_farieb_interpunkcnych_znamienok_a_velkych_pismen\" >Pou\u017e\u00edvanie farieb, interpunk\u010dn\u00fdch znamienok a ve\u013ek\u00fdch p\u00edsmen<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preco_je_dolezity_spravne_nastaveny_Tone_of_Voice\"><\/span><strong>Pre\u010do je d\u00f4le\u017eit\u00fd spr\u00e1vne nastaven\u00fd Tone of Voice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>Ka\u017ed\u00fd \u010dlovek, ktor\u00e9ho pozn\u00e1te, nejak\u00fdm sp\u00f4sobom hovor\u00ed.<\/strong> V\u0161etci sme jedine\u010dn\u00ed a m\u00e1me svoje sp\u00f4soby vyjadrovania. To, \u010di sme hyperkorektn\u00ed alebo pou\u017e\u00edvame v textovom prejave ve\u013ea zdrobnen\u00edn alebo ve\u013ea emotikonov, zanech\u00e1va na ostatn\u00fdch nejak\u00fd dojem. <\/p>\n\n<p>A pr\u00e1ve nejak\u00fd ten dojem chce predsa ka\u017ed\u00e1 zna\u010dka zanecha\u0165 na svojom publiku. To, ako va\u0161a zna\u010dka hovor\u00ed, je s\u00fa\u010das\u0165ou toho, ako v\u00e1s bud\u00fa \u013eudia vn\u00edma\u0165. <strong>Jedine\u010dn\u00fd sp\u00f4sob komunik\u00e1cie v\u00e1s odli\u0161uje od konkurencie a rob\u00ed v\u00e1s zapam\u00e4tate\u013enej\u0161\u00edmi. <\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/2.jpg\" alt=\"hlavy &#x13E;ud&#xED;\" class=\"wp-image-58193\" width=\"600\" height=\"315\" title=\"\"><figcaption>Va\u0161i zamestnanci za zna\u010dku komunikuj\u00fa. Preto je mimoriadne d\u00f4le\u017eit\u00e9, aby komunikovali jednotn\u00fdm sp\u00f4sobom, t. j. v s\u00falade s firemn\u00fdm Tone of Voice. <\/figcaption><\/figure><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_vyzera_Tone_of_Voice\"><\/span><strong>Ako vyzer\u00e1 Tone of Voice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Tonalita zna\u010dky je s\u00fa\u010das\u0165ou brand booku (brand manu\u00e1lu) a je vytvoren\u00e1 ako<a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%EF%BF%BC\/\"><strong>s\u00fa\u010das\u0165ou obsahovej strat\u00e9gie<\/strong><\/a> a je <strong>teda samostatn\u00fdm strategick\u00fdm dokumentom<\/strong>, s ktor\u00fdm by mal by\u0165 obozn\u00e1men\u00fd ka\u017ed\u00fd zamestnanec. Tento dokument je n\u00e1vodom na komunik\u00e1ciu so z\u00e1kazn\u00edkmi a dod\u00e1vate\u013emi<strong>.<\/strong><\/p>\n\n<p><strong>Zaober\u00e1 sa tykan\u00edm a vykan\u00edm, oslovovan\u00edm z\u00e1kazn\u00edkov, pou\u017e\u00edvan\u00edm emotikonov, pou\u017e\u00edvan\u00edm interpunk\u010dn\u00fdch znamienok, pou\u017e\u00edvan\u00edm slangu a \u017earg\u00f3nu a \u010fal\u0161\u00edmi individu\u00e1lnymi charakteristikami komunik\u00e1cie.<\/strong> <\/p>\n\n<p>Rozpracovanej\u0161ie dokumenty obsahuj\u00fa pr\u00edklady komunik\u00e1cie na z\u00e1kazn\u00edckej podpore, s dod\u00e1vate\u013emi, na soci\u00e1lnych sie\u0165ach, po\u010das prezent\u00e1ci\u00ed at\u010f. S\u00fa\u010das\u0165ou je aj p\u00edsanie a sklo\u0148ovanie n\u00e1zvu va\u0161ej zna\u010dky. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_sa_nastavuje_Tone_of_Voice\"><\/span><strong>Ako sa nastavuje Tone of Voice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\"><li>Marketingov\u00fd \u0161pecialista najprv priprav\u00ed audit va\u0161ich komunika\u010dn\u00fdch kan\u00e1lov a pos\u00fadi s\u00fa\u010dasn\u00fd stav va\u0161ej komunik\u00e1cie. (Spolu s marketingov\u00fdm \u0161pecialistom vypln\u00edte aj podrobn\u00fd dotazn\u00edk)<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Sp\u00ed\u0161ete si, ako chcete, aby bola va\u0161a zna\u010dka vn\u00edman\u00e1. Mo\u017eno to u\u017e m\u00e1te spracovan\u00e9 v brand manu\u00e1le.<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Dopln\u00edte, kto s\u00fa va\u0161i naj\u010dastej\u0161\u00ed z\u00e1kazn\u00edci (ak pred\u00e1vate najm\u00e4 \u013eu\u010fom 45+, nebudete im tyka\u0165).<\/li><\/ul>\n\n<ul class=\"wp-block-list\"><li>Na z\u00e1klade predch\u00e1dzaj\u00facich bodov zostav\u00ed marketingov\u00fd \u0161pecialista Tone of Voice. <\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_si_nastavit_Tone_of_Voice_bez_marketingoveho_specialistu\"><\/span><strong>Ako si nastavi\u0165 Tone of Voice bez marketingov\u00e9ho \u0161pecialistu?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Vykonajte prv\u00e9 tri body a na z\u00e1klade va\u0161ich z\u00e1kazn\u00edkov a toho, ako chcete, aby bola va\u0161a zna\u010dka vn\u00edman\u00e1, stanovte:<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budete_pri_komunikacii_tykat_alebo_vykat\"><\/span>Budete pri komunik\u00e1cii <strong>tyka\u0165 alebo vyka\u0165?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Na Slovensku tyk\u00e1 iba p\u00e1r zna\u010diek, je to odv\u00e1\u017ene, riskantn\u00e9, ale dobre zapam\u00e4tate\u013en\u00e9. Hod\u00ed sa to zna\u010dk\u00e1m, ktor\u00e9 chc\u00fa <strong>oslovi\u0165 mlad\u0161iu cie\u013eov\u00fa skupinu, chc\u00fa, aby zna\u010dka p\u00f4sobila odv\u00e1\u017ene, drzo a svie\u017eo<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_budete_komunikovat\"><\/span><strong>Ako budete komunikova\u0165?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Form\u00e1lne alebo neform\u00e1lne? Budete sa sna\u017ei\u0165 by\u0165 vtipn\u00fd alebo budete v\u017edy korektn\u00fd a profesion\u00e1lny? <\/p>\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">Pr\u00edklad zo sekcie Tone of Voice v <a href=\"https:\/\/www.nanospace.cz\" target=\"_blank\" rel=\"noreferrer noopener\">nanoSPACE<\/a>:<\/p>\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_komunikujeme\"><\/span><strong>Ako komunikujeme?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Jednoducho a zrozumite\u013ene. <\/strong><\/li><\/ul>\n\n\n\n<p>Cen\u00edme si \u010das na\u0161ich z\u00e1kazn\u00edkov, preto hovor\u00edme vecne, jasne a zrozumite\u013ene bez zbyto\u010dn\u00fdch om\u00e1\u010dok. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sme prekladatelia. <\/strong><\/li><\/ul>\n\n\n\n<p>Dok\u00e1\u017eeme vysvetli\u0165 zlo\u017eit\u00e9 technol\u00f3gie jednoduch\u00fdmi slovami, ktor\u00e9 pochop\u00ed ka\u017ed\u00fd. Pou\u017e\u00edvame jasn\u00e9 prirovnania a inform\u00e1cie zjednodu\u0161ujeme, ale neskres\u013eujeme. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sme autentick\u00ed. <\/strong><\/li><\/ul>\n\n\n\n<p>Vyr\u00e1stli sme z ve\u013emi malej firmy, a hoci teraz m\u00e1me st\u00e1tis\u00edce z\u00e1kazn\u00edkov, st\u00e1le si pam\u00e4t\u00e1me \u010dasy, ke\u010f sme posielali len nieko\u013eko bal\u00edkov denne. V\u00e1\u017eime si na\u0161ich z\u00e1kazn\u00edkov, po\u010d\u00favame ich probl\u00e9my a sna\u017e\u00edme sa im pom\u00f4c\u0165. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sme mil\u00ed a zdvoril\u00ed. <\/strong><\/li><\/ul>\n\n\n\n<p>Sme proz\u00e1kazn\u00edcky orientovan\u00ed, radi komunikujeme s na\u0161imi z\u00e1kazn\u00edkmi, sna\u017e\u00edme sa pochopi\u0165 ich probl\u00e9my a \u010do najlep\u0161ie im pom\u00f4c\u0165. Preto v\u017edy komunikujeme zdvorilo a s \u00fasmevom<strong>. <\/strong> <\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">Koniec pr\u00edkladu.<\/p>\n<\/div><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aky_jazyk_budete_pouzivat_pri_komunikacii\"><\/span><strong>Ak\u00fd jazyk budete pou\u017e\u00edva\u0165 pri komunik\u00e1cii?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Rozhodnite sa, \u010di budete v komunik\u00e1cii pou\u017e\u00edva\u0165 spisovn\u00fa sloven\u010dinu alebo povol\u00edte aj slang. <strong>Ak m\u00e1 va\u0161a zna\u010dka vyvol\u00e1va\u0165 v \u013eu\u010foch siln\u00e9 em\u00f3cie, expres\u00edvne slov\u00e1 a hovorov\u00e9 v\u00fdrazy bud\u00fa pravdepodobne povolen\u00e9.<\/strong> <\/p>\n\n<p><strong>V tejto \u010dasti sa hovor\u00ed aj o pou\u017e\u00edvan\u00ed odborn\u00fdch slov. <\/strong>Napr\u00edklad firma nanoSPACE vo svojom manu\u00e1le rad\u00ed svojim zamestnancom, aby sa \u010do najviac vyh\u00fdbali odborn\u00fdm slov\u00e1m a v\u017edy sa sna\u017eili komunikova\u0165 v\u0161etko tak, aby tomu ka\u017ed\u00fd rozumel.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pouzivanie_emotikonov_smajlikov\"><\/span><strong>Pou\u017e\u00edvanie emotikonov (smajl\u00edkov)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Hoci sa to niekomu m\u00f4\u017ee zda\u0165 smie\u0161ne, <strong>pou\u017e\u00edvanie emotikonov sa dnes \u0161tandardne vo firm\u00e1ch reguluje.<\/strong> Emotikony vyjadruj\u00fa em\u00f3cie, a preto sa rie\u0161ia povolen\u00e9 emotikony a povolen\u00fd po\u010det emotikonov v ka\u017edom type komunik\u00e1cie.<\/p>\n\n<p><strong>Existuj\u00fa firmy, ktor\u00e9 emotikony vo svojej komunik\u00e1cii \u00faplne zakazuj\u00fa<\/strong> alebo maj\u00fa len nieko\u013eko vybran\u00fdch emotikonov, ktor\u00e9 mo\u017eno pou\u017e\u00edva\u0165. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/4.jpg\" alt=\"Emotikony na &#x17E;ltom pozad&#xED; - \" class=\"wp-image-58194\" title=\"\"><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pouzivanie_farieb_interpunkcnych_znamienok_a_velkych_pismen\"><\/span><strong>Pou\u017e\u00edvanie farieb, interpunk\u010dn\u00fdch znamienok a ve\u013ek\u00fdch p\u00edsmen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Podobne ako emotikony, aj interpunk\u010dn\u00e9 znamienka s\u00fa v komunik\u00e1cii regulovan\u00e9<strong>. V\u00e4\u010d\u0161ina firiem vo svojej komunik\u00e1cii jasne definuje<\/strong>, \u017ee nem\u00f4\u017eete pou\u017ei\u0165 viac ako jedno interpunk\u010dn\u00e9 znamienko za sebou (napr\u00edklad tri bodky). <\/p>\n\n<p><strong> P\u00edsanie ve\u013ek\u00fdch p\u00edsmen (CAPITALS)<\/strong> je tie\u017e \u0161tandardne regulovan\u00e9, pokia\u013e nejde o n\u00e1zov produktu alebo spolo\u010dnosti. <strong>Je to preto, \u017ee p\u00edsanie ve\u013ek\u00fdmi p\u00edsmenami m\u00f4\u017ee p\u00f4sobi\u0165 ako kri\u010danie na z\u00e1kazn\u00edka. <\/strong> <\/p>\n\n<p>Niektor\u00e9 formy tie\u017e zakazuj\u00fa p\u00edsa\u0165 v e-mailovej komunik\u00e1cii<strong> inou ako \u010diernou farbou<\/strong> alebo ur\u010duj\u00fa, ako m\u00f4\u017ee by\u0165 d\u00f4le\u017eit\u00e1 \u010das\u0165 textu pre z\u00e1kazn\u00edka ozna\u010den\u00e1. <\/p>\n\n<p><strong>Ak potrebujete pomoc s nastaven\u00edm Tone of Voice, nev\u00e1hajte n\u00e1s kontaktova\u0165 (info@lkmedia.cz). <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 Pre\u010do je d\u00f4le\u017eit\u00e9 ma\u0165 definovan\u00fd Tone of Voice \u2705 Ako vyzer\u00e1 prepracovan\u00fd Tone of Voice \u2705 Ako si tonalitu zna\u010dky m\u00f4\u017eete ur\u010di\u0165 samy<\/p>\n","protected":false},"author":3,"featured_media":66145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"Tone of Voice (tonalita zna\u010dky): \u010co je to a ako ho nastavi\u0165","rank_math_description":"\u2705 Pre\u010do je d\u00f4le\u017eit\u00e9 ma\u0165 definovan\u00fd Tone of Voice \u2705 Ako vyzer\u00e1 prepracovan\u00fd Tone of Voice \u2705 Ako si tonalitu zna\u010dky m\u00f4\u017eete ur\u010di\u0165 samy","rank_math_focus_keyword":"Tone of Voice","rank_math_seo_score":""},"categories":[962,238],"tags":[],"class_list":{"0":"post-76702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-socialne-siete"},"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2022\/08\/instagram-checklist.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=76702"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76702\/revisions"}],"predecessor-version":[{"id":76703,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76702\/revisions\/76703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/66145"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=76702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=76702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=76702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}