{"id":76698,"date":"2022-08-30T14:14:02","date_gmt":"2022-08-30T12:14:02","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/obsahovy-marketingovy-plan\/"},"modified":"2026-02-20T10:32:24","modified_gmt":"2026-02-20T09:32:24","slug":"obsahovy-marketingovy-plan","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/","title":{"rendered":"11 tipov, ako vytvori\u0165 funguj\u00faci obsahov\u00fd marketingov\u00fd pl\u00e1n"},"content":{"rendered":"\n<p>Za\u010d\u00ednaj\u00faci market\u00e9ri si m\u00fdlia obsahov\u00fd pl\u00e1n s publika\u010dn\u00fdm pl\u00e1nom na soci\u00e1lne siete. <strong>K\u00fdm <a href=\"https:\/\/loudavymkrokem.cz\/publikacni-plan\/\">publika\u010dn\u00fd pl\u00e1n<\/a> je vlastne jednoduch\u00fd kalend\u00e1r, do ktor\u00e9ho si zapisujete pl\u00e1novan\u00e9 pr\u00edspevky na soci\u00e1lne siete, obsahov\u00fd marketingov\u00fd pl\u00e1n je rozsiahly celoro\u010dn\u00fd kalend\u00e1r, v ktorom<\/strong> pl\u00e1nujete tvorbu obsahu pre v\u0161etky komunika\u010dn\u00e9 kan\u00e1ly va\u0161ej spolo\u010dnosti (online aj offline).<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#Co_vsetko_obsahuje_kompletny_obsahovy_plan\" >\u010co v\u0161etko obsahuje kompletn\u00fd obsahov\u00fd pl\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#Preco_je_dolezite_mat_obsahovy_plan\" >Pre\u010do je d\u00f4le\u017eit\u00e9 ma\u0165 obsahov\u00fd pl\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#Ako_vytvorit_obsahovy_plan\" >Ako vytvori\u0165 obsahov\u00fd pl\u00e1n?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#1_Urobte_si_pripravu\" >1) Urobte si pr\u00edpravu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#2_Produkty_na_propagaciu\" >2) Produkty na propag\u00e1ciu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#Tema_mesiaca_a_temy_jednotlivych_tyzdnov\" >T\u00e9ma mesiaca a t\u00e9my jednotliv\u00fdch t\u00fd\u017ed\u0148ov<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#Priklad_Jul\" >Pr\u00edklad: J\u00fal<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#3_Pripravte_si_prispevky_na_blog\" >3) Pripravte si pr\u00edspevky na blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#4_Udalosti\" >4) Udalosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#5_E-mail_marketing\" >5) E-mail marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#6_PR_aktivity\" >6) PR aktivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#7_Kampane_PPC\" >7) Kampane PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#8_Affiliate_marketing\" >8) Affiliate marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#9_Influenceri\" >9) Influenceri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#10_Guest_prispevky\" >10) Guest pr\u00edspevky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#11_Dalsie_marketingove_kampane\" >11) \u010eal\u0161ie marketingov\u00e9 kampane<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketingovy-plan\/#Sablona_obsahoveho_marketingoveho_planu_na_stiahnutie\" >\u0160abl\u00f3na obsahov\u00e9ho marketingov\u00e9ho pl\u00e1nu na stiahnutie<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_vsetko_obsahuje_kompletny_obsahovy_plan\"><\/span><strong>\u010co v\u0161etko <\/strong>obsahuje kompletn\u00fd obsahov\u00fd pl\u00e1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00e9my,<\/strong> ktor\u00e9 sa bud\u00fa rie\u0161i\u0165 v jednotliv\u00fdch mesiacoch.<\/li>\n\n\n\n<li><strong>Produkty,<\/strong> na ktor\u00e9 sa budete zameriava\u0165 v jednotliv\u00fdch t\u00fd\u017ed\u0148och a mesiacoch.<\/li>\n\n\n\n<li><strong>Publika\u010dn\u00fd pl\u00e1n<\/strong> blogov\u00fdch pr\u00edspevkov.<\/li>\n\n\n\n<li><strong>PR <\/strong>&#8211; tla\u010dov\u00e9 spr\u00e1vy a PR aktivity.<\/li>\n\n\n\n<li><strong>Kampane PPC<\/strong> pod\u013ea jednotliv\u00fdch mesiacov.<\/li>\n\n\n\n<li><strong>E-mail marketing<\/strong> &#8211; tematick\u00e9 kampane.<\/li>\n\n\n\n<li><strong>Soci\u00e1lne siete<\/strong> &#8211; t\u00e9my na ka\u017ed\u00fd mesiac a t\u00fd\u017ede\u0148.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/affiliate-marketing-pro-blogery\/\">Affiliate marketing<\/a><\/strong> &#8211; kampan\u00ed na jednotliv\u00e9 mesiace. <\/li>\n\n\n\n<li><strong>Guest posty<\/strong> &#8211; pr\u00edspevky na in\u00e9 weby.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/spoluprace-s-influencery\/\">Influencer<\/a><\/strong> kampane.<\/li>\n\n\n\n<li><strong>Platen\u00e9 marketingov\u00e9 kampane.<\/strong><\/li>\n\n\n\n<li><strong>Udalosti pod\u013ea zamerania va\u0161ej spolo\u010dnosti<\/strong>. <\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsahovy-plan-marketing.jpg\" alt=\"&#x10D;lovek, ktor&#xFD; vytv&#xE1;ra obsahov&#xFD; marketingov&#xFD; pl&#xE1;n\" class=\"wp-image-58209\" title=\"\"><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preco_je_dolezite_mat_obsahovy_plan\"><\/span><strong>Pre\u010do je d\u00f4le\u017eit\u00e9 ma\u0165 obsahov\u00fd pl\u00e1n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Obsahov\u00fd pl\u00e1n vych\u00e1dza z obsahovej strat\u00e9gie a zabezpe\u010duje, aby v\u0161etky va\u0161e komunika\u010dn\u00e9 kan\u00e1ly propagovali rovnak\u00e9 t\u00e9my v ka\u017edom obdob\u00ed (obdob\u00edm je myslen\u00fdm mesiac alebo t\u00fd\u017ede\u0148, v z\u00e1vislosti od potrieb zna\u010dky).<\/p>\n\n<p>V\u010faka obsahov\u00e9mu pl\u00e1nu viete, <strong>na ak\u00fdch t\u00e9mach budete pracova\u0165, tak\u017ee sa v\u00e1m nestane, \u017ee by ste nevedeli<\/strong>, \u010do zada\u0165 copywriterovi.<\/p>\n\n<p>Obsahov\u00fd pl\u00e1n zaru\u010duje, \u017ee <strong>vypracujete t\u00e9my, ktor\u00e9 s\u00fa relevantn\u00e9 pre dan\u00e9 obdobie a vych\u00e1dzaj\u00fa z anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov<\/strong>. Preto sa v\u00e1m nem\u00f4\u017ee sta\u0165, \u017ee budete napr\u00edklad na webe zverej\u0148ova\u0165 obsah, ktor\u00fd nikto neh\u013ead\u00e1 a nikoho nezauj\u00edma.<\/p>\n\n<p>Obsahov\u00fd pl\u00e1n je k\u013e\u00fa\u010dov\u00fd na rovnomern\u00e9 rozlo\u017eenie kampan\u00ed po\u010das roka, aby sa nestalo, \u017ee jeden mesiac budete ma\u0165 tri n\u00e1kupn\u00e9 akcie a \u0161es\u0165 kampan\u00ed s influencermi a \u010fal\u0161\u00ed mesiac \u017eiadnu kampa\u0148. <\/p>\n\n<p class=\"has-luminous-vivid-amber-background-color has-background\">TIP \ud83d\udca1: Ako nap\u00edsa\u0165 \u010dl\u00e1nok, ktor\u00fd zar\u00e1ba a prin\u00e1\u0161a n\u00e1v\u0161tevnos\u0165 krok za krokom + vzorov\u00e9 zadanie pre copywriterov si m\u00f4\u017eete <strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">pre\u010d\u00edta\u0165 na na\u0161om Patreone.<\/a><\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_vytvorit_obsahovy_plan\"><\/span><strong>Ako vytvori\u0165 obsahov\u00fd pl\u00e1n?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Osobne u\u017e nieko\u013eko rokov pou\u017e\u00edvam \u0161abl\u00f3nu, ktor\u00fa m\u00e1m v zdie\u013ean\u00fdch Google Sheets. V\u010faka tomu k nemu m\u00f4\u017eem pristupova\u0165 odkia\u013eko\u013evek a kdeko\u013evek, a aj ke\u010f v \u0148om pracuje nieko\u013eko \u013eud\u00ed s\u00fa\u010dasne, <strong>je st\u00e1le aktu\u00e1lny<\/strong>. \u0160abl\u00f3nu obsahov\u00e9ho pl\u00e1nu si \u013eahko vytvor\u00edte sami, zaberie v\u00e1m to 1-2 hodiny \u010dasu alebo za cenu jednej k\u00e1vy <strong><a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noopener\">si zak\u00fapite tu na\u0161u<\/a><\/strong>. Obsahov\u00fd pl\u00e1n je \u0161tandardn\u00e1 strat\u00e9gia obsahu prenesen\u00e1 do kalend\u00e1ra.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noreferrer noopener\">K\u00fapte si obsahov\u00fd pl\u00e1n za 59 K\u010d (cena jednej \u2615\ufe0f)<\/a><\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Urobte_si_pripravu\"><\/span>1) <strong>Urobte si pr\u00edpravu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Sk\u00f4r, ako za\u010dneme vyp\u013a\u0148a\u0165 \u0161abl\u00f3nu obsahov\u00e9ho pl\u00e1nu, si vyp\u00ed\u0161eme:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Najd\u00f4le\u017eitej\u0161ie produkty, ktor\u00e9 treba propagova\u0165<\/strong> (najpred\u00e1vanej\u0161ie a s najvy\u0161\u0161ou mar\u017eou).<\/li>\n\n\n\n<li><strong>Sez\u00f3nnos\u0165 tovaru<\/strong> (tablety na \u010distenie baz\u00e9nov sa v zime pravdepodobne nepred\u00e1vaj\u00fa dobre).<\/li>\n\n\n\n<li><strong>Udalosti, ktor\u00e9 n\u00e1s tento rok \u010dakaj\u00fa<\/strong> &#8211; Vianoce a Ve\u013ek\u00e1 noc s\u00fa jasn\u00e9, ak vyr\u00e1bate v\u00fdrobky na bradu, pravdepodobne je d\u00f4le\u017eit\u00fd Movember, mo\u017eno sa z\u00fa\u010dast\u0148ujete kongresov alebo organizujete vlastn\u00e9 podujatia. <\/li>\n\n\n\n<li><strong>Najd\u00f4le\u017eitej\u0161ie t\u00e9my pre va\u0161u zna\u010dku<\/strong> &#8211; t\u00fdm nemysl\u00edme len, povedzme, mimoriadne popul\u00e1rnu udr\u017eate\u013enos\u0165, ale napr\u00edklad viete, \u017ee va\u0161u z\u00e1kazn\u00edcku podporu tr\u00e1pi, \u017ee \u013eudia maj\u00fa probl\u00e9my s in\u0161tal\u00e1ciou niektor\u00fdch va\u0161ich produktov, a mus\u00edte o tom vytvori\u0165 viac obsahu, aby ste zn\u00ed\u017eili po\u010det ot\u00e1zok z\u00e1kazn\u00edckeho servisu. <\/li>\n<\/ul>\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 O tom, ako <strong>pripravi\u0165 t\u00e9my na obsah, sme u\u017e podrobne hovorili<\/strong> v <strong>na\u0161om \u010dl\u00e1nku o <a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%ef%bf%bc\/\">obsahovom marketingu<\/a>.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Produkty_na_propagaciu\"><\/span>2) Produkty na propag\u00e1ciu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Ke\u010f m\u00e1te hotov\u00fa pr\u00edpravu, vypl\u0148te pod\u013ea jednotliv\u00fdch mesiacov produkty, ktor\u00e9 chcete propagova\u0165 v ka\u017edom mesiaci.<strong>. Vyu\u017eite sez\u00f3nnos\u0165 a dopl\u0148te najpred\u00e1vanej\u0161ie a najatrakt\u00edvnej\u0161ie produkty.<\/strong> Prednos\u0165 maj\u00fa produkty, pri ktor\u00fdch m\u00e1te najvy\u0161\u0161iu mar\u017eu. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tema_mesiaca_a_temy_jednotlivych_tyzdnov\"><\/span><strong>T\u00e9ma mesiaca a t\u00e9my jednotliv\u00fdch t\u00fd\u017ed\u0148ov<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Na z\u00e1klade produktov, ktor\u00e9 budete propagova\u0165 v jednotliv\u00fdch mesiacoch a sez\u00f3nnosti, vypl\u0148te si mesa\u010dn\u00e9 t\u00e9my a t\u00fd\u017edenn\u00e9 t\u00e9my.<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklad_Jul\"><\/span><strong>Pr\u00edklad: J\u00fal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>Produkt mesiaca<\/strong>: Ke\u0161u orechy<\/li>\n\n\n\n<li><strong>T\u00e9ma mesiaca <\/strong>: Ke\u0161u a letn\u00e9 recepty<\/li>\n<\/ul>\n\n<p><strong>T\u00e9ma t\u00fd\u017ed\u0148ov<\/strong><\/p>\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Skladovanie ke\u0161u, zauj\u00edmavosti o ke\u0161u, druhy ke\u0161u<\/li>\n\n\n\n<li>Ke\u0161u maslo a ke\u0161u mlieko.<\/li>\n\n\n\n<li>Sladk\u00e9 recepty z ke\u0161u (smoothie bowl, chia s ke\u0161u, ke\u0161u zmrzlina). <\/li>\n\n\n\n<li>Slan\u00e9 recepty z ke\u0161u (letn\u00fd \u0161al\u00e1tov\u00fd dresing, ke\u0161u syr)<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/1-1.jpg\" alt=\"mugcake\" class=\"wp-image-58211\" title=\"\"><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pripravte_si_prispevky_na_blog\"><\/span>3) <strong>Pripravte si pr\u00edspevky na blog<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>V tomto pr\u00edpade vych\u00e1dzame z anal\u00fdzy k\u013e\u00fa\u010dov\u00fdch slov od odborn\u00edka na SEO, ktor\u00fd by v\u00e1m mal pripravi\u0165 aj vhodn\u00e9 t\u00e9my na za\u010diatok. Zara\u010fujeme do pl\u00e1nu pod\u013ea dvoch krit\u00e9rii: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>S\u00fa relevantn\u00e9 pre t\u00e9mu mesiaca a obsahuj\u00fa v\u00fdrobok mesiaca.<\/li>\n\n\n\n<li>Maj\u00fa vysok\u00fd potenci\u00e1l SEO. <\/li>\n<\/ul>\n\n<p>Ak chcete by\u0165 z h\u013eadiska SEO pripraven\u00ed na sez\u00f3nu, je vhodnej\u0161ie publikova\u0165 <strong>tematick\u00e9 \u010dl\u00e1nky s 2-4-t\u00fd\u017ed\u0148ov\u00fdm predstihom pred ostatn\u00fdmi kan\u00e1lmi<\/strong>, preto\u017ee tak d\u00e1vate \u010dl\u00e1nku \u010das, aby sa za\u010dal zobrazova\u0165 v organickom vyh\u013ead\u00e1van\u00ed (tzv. zarankoval). Pre\u010do?<\/p>\n\n<p>Ak m\u00e1te v pl\u00e1ne, \u017ee v decembri budete na v\u0161etk\u00fdch kan\u00e1loch rie\u0161i\u0165 pe\u010denie viano\u010dky a recept vyd\u00e1te 15. decembra, k\u00fdm sa za\u010dne umiest\u0148ova\u0165 vo vyh\u013ead\u00e1van\u00ed, bud\u00fa Vianoce u\u017e d\u00e1vno za nami. <\/p>\n\n<p><strong>\u010cl\u00e1nky pride\u013eujeme copywriterom mesiac vopred, aby sme mali istotu, \u017ee bud\u00fa nap\u00edsan\u00e9 v\u010das.<\/strong> Harmonogram blogov si ve\u010fte v samostatnom h\u00e1rku, kde si zaznamen\u00e1vajte stav<strong> ka\u017ed\u00e9ho pr\u00edspevku <\/strong>, kedy bol zadan\u00fd a kedy je napl\u00e1novan\u00e9 jeho uverejnenie. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/tvorba-obsahu.jpg\" alt=\"pr&#xE1;ca na po&#x10D;&#xED;ta&#x10D;i, tvorba obsahov&#xE9;ho pl&#xE1;nu\" class=\"wp-image-58210\" title=\"\"><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Udalosti\"><\/span>4) Udalosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Tu zaznamen\u00e1vame v\u0161etky udalosti, ktor\u00e9 sa uskuto\u010d\u0148uj\u00fa v danom mesiaci. <strong>M\u00f4\u017ee to by\u0165 Valent\u00edn, Vianoce, Ve\u013ek\u00e1 noc, n\u00e1kupn\u00e9 dni (Marianne at\u010f.), z\u013eavov\u00e9 akcie (Black Friday), v\u00fdro\u010dia,<\/strong> ktor\u00e9 s\u00fa spojen\u00e9 s va\u0161ou zna\u010dkou, podujatia va\u0161ej spolo\u010dnosti (v\u00fdstava, konferencia) at\u010f. Z\u00edskate tak celoro\u010dn\u00fd preh\u013ead a z\u00e1rove\u0148 sa uist\u00edte, \u017ee tieto udalosti nezabudnete zahrn\u00fa\u0165 do svojho publika\u010dn\u00e9ho pl\u00e1nu, PR aktiv\u00edt a e-mail marketingu.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_E-mail_marketing\"><\/span>5) E-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Do kol\u00f3nky e-mail marketingu zaznamen\u00e1vajte <strong>e-mailov\u00e9 kampane s\u00favisiace s udalos\u0165ami alebo in\u00fdmi marketingov\u00fdmi akciami<\/strong> (N\u00e1kupn\u00e9 dni, Black Friday, Valent\u00edn at\u010f.). Tu sa daj\u00fa zaznamena\u0165 aj automatiz\u00e1cie, ktor\u00e9 sa sp\u00fa\u0161\u0165aj\u00fa len v ur\u010dit\u00fdch obdobiach roka (napr. viano\u010dn\u00e9 recepty, \u00fadr\u017eba baz\u00e9na, jesenn\u00e9 filmy, hudba s viano\u010dnou tematikou at\u010f.)<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_PR_aktivity\"><\/span>6) <strong>PR aktivity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>PR aktivity sa pl\u00e1nuj\u00fa s dostato\u010dn\u00fdm predstihom a musia sa zoh\u013eadni\u0165 vo v\u0161etk\u00fdch v\u00fdstupoch,<strong> preto\u017ee po nich m\u00f4\u017eu nasledova\u0165 \u010fal\u0161ie marketingov\u00e9 aktivity<\/strong>. Preto je ve\u013emi d\u00f4le\u017eit\u00e9, aby ste ich mali zaznamenan\u00e9 vo svojom marketingovom pl\u00e1ne. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Kampane_PPC\"><\/span>7) Kampane PPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>T\u00e1to \u010das\u0165 je d\u00f4le\u017eit\u00e1 najm\u00e4 pre v\u00e4\u010d\u0161ie spolo\u010dnosti, ktor\u00e9 pracuj\u00fa <strong>s PPC reklamami aj inak, ako len na podporu existuj\u00facich propaga\u010dn\u00fdch akci\u00ed na str\u00e1nkach e-shopu.<\/strong> Ak zatia\u013e nepl\u00e1nujete v\u00e4\u010d\u0161ie tematick\u00e9 PPC kampane, m\u00f4\u017eete t\u00fato \u010das\u0165 \u00faplne presko\u010di\u0165.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Affiliate_marketing\"><\/span>8) <strong>Affiliate marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>V\u00e4\u010d\u0161ina v\u00e4\u010d\u0161\u00edch e-shopov m\u00e1 v s\u00fa\u010dasnosti affiliate, ale len m\u00e1lokto s n\u00edm pracuje viac do h\u013abky. <strong>Affiliate marketing v\u00e1m v\u0161ak m\u00f4\u017ee prinies\u0165 celkom zauj\u00edmav\u00e9 pr\u00edjmy a<\/strong> je mo\u017en\u00e9 pl\u00e1nova\u0165 kampane priamo pre va\u0161ich affiliate partnerov. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Influenceri\"><\/span>9) <strong>Influenceri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Predposlednou \u010das\u0165ou marketingov\u00e9ho pl\u00e1nu s\u00fa pl\u00e1novan\u00e9 kampane s influencermi. <strong>Aj ke\u010f sa o <a href=\"https:\/\/loudavymkrokem.cz\/spoluprace-s-influencery\/\">influencer marketingu<\/a> ur\u010dite podrobne dozviete aj inde, je mimoriadne d\u00f4le\u017eit\u00e9,<\/strong> aby sa va\u0161e kampane nekri\u017eovali s in\u00fdmi v\u00e4\u010d\u0161\u00edmi kampa\u0148ami. <\/p>\n\n<p><strong>Ak sa napr\u00edklad vo va\u0161om e-shope kon\u00e1 narodeninov\u00e1 oslava a vy d\u00e1vate plo\u0161n\u00fa z\u013eavu 15 % na v\u0161etko, influencer by nemal ma\u0165 v tom istom obdob\u00ed kampa\u0148 s rovnakou z\u013eavou. <\/strong>Pre\u010do? To m\u00f4\u017ee skresli\u0165 v\u00fdsledky oboch kampan\u00ed. M\u00f4\u017eete sa v\u0161ak dohodn\u00fa\u0165 s influencerom na propag\u00e1cii va\u0161ej narodeninovej kampane.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Guest_prispevky\"><\/span>10) <strong>Guest pr\u00edspevky<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Guest pr\u00edspevky s\u00fa zvy\u010dajne blogov\u00e9 pr\u00edspevky, ktor\u00e9 uverej\u0148ujete na spriatelen\u00fdch str\u00e1nkach. T\u00fato \u010das\u0165 bud\u00fa pravdepodobne vyu\u017e\u00edva\u0165 najm\u00e4 v\u00e4\u010d\u0161ie spolo\u010dnosti alebo spolo\u010dnosti, ktor\u00e9 maj\u00fa robustnej\u0161\u00ed obsahov\u00fd marketing. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Dalsie_marketingove_kampane\"><\/span>11) <strong>\u010eal\u0161ie marketingov\u00e9 kampane<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Patria sem v\u0161etky ostatn\u00e9 marketingov\u00e9 kampane, ktor\u00e9 nespadaj\u00fa pod vy\u0161\u0161ie uveden\u00e9. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sablona_obsahoveho_marketingoveho_planu_na_stiahnutie\"><\/span>\u0160abl\u00f3na obsahov\u00e9ho marketingov\u00e9ho pl\u00e1nu na stiahnutie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>V\u0161etko znie dobre, ale neviete, ako zostavi\u0165 marketingov\u00fd pl\u00e1n? K\u00fapte si pl\u00e1n, ktor\u00fd sami pou\u017e\u00edvame a vylep\u0161ujeme u\u017e mnoho rokov. Za cenu jednej k\u00e1vy dostanete \u0161abl\u00f3nu, ktor\u00fa sta\u010d\u00ed u\u017e len vyplni\u0165.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noopener\">K\u00fapte si \u0161abl\u00f3nu za 59 K\u010d (cena jednej\u2615\ufe0f)<\/a><\/div>\n<\/div>\n\n<p> <\/p>\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 Ak h\u013ead\u00e1te pomoc s pr\u00edpravou marketingov\u00e9ho pl\u00e1nu, nev\u00e1hajte n\u00e1s kontaktova\u0165 na info@lkmedia.cz. <strong>Cenn\u00edk n\u00e1jdete <a href=\"https:\/\/lkmedia.cz\/cenik\/\" target=\"_blank\" rel=\"noopener\">tu<\/a><\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 Kompletn\u00fd sprievodca pl\u00e1novan\u00edm marketingu \u2705 Tipy na osved\u010den\u00fa \u0161trukt\u00faru \u2705 Ako s n\u00edm pracova\u0165 \u2705 Vzorov\u00fd pl\u00e1n na stiahnutie<\/p>\n","protected":false},"author":3,"featured_media":66146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"11 tipov, ako vytvori\u0165 funguj\u00faci obsahov\u00fd marketingov\u00fd pl\u00e1n","rank_math_description":"\u2705 Kompletn\u00fd sprievodca pl\u00e1novan\u00edm v\u00e1\u0161ho marketingu \u2705 Tipy na osved\u010den\u00fa \u0161trukt\u00faru \u2705 Ako s n\u00edm pracova\u0165 \u2705 Vzorov\u00fd obsahov\u00fd marketingov\u00fd pl\u00e1n na stiahnutie","rank_math_focus_keyword":"marketingov\u00fd pl\u00e1n","rank_math_seo_score":""},"categories":[962,238],"tags":[],"class_list":{"0":"post-76698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-socialne-siete"},"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2022\/08\/obsahovy-plan-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=76698"}],"version-history":[{"count":3,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76698\/revisions"}],"predecessor-version":[{"id":76701,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76698\/revisions\/76701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/66146"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=76698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=76698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=76698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}