{"id":76683,"date":"2022-10-24T20:27:45","date_gmt":"2022-10-24T18:27:45","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-miliony\/"},"modified":"2026-02-20T10:32:21","modified_gmt":"2026-02-20T09:32:21","slug":"18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/","title":{"rendered":"18 tipov ako na e-mail marketing, aby zar\u00e1bal tis\u00edce"},"content":{"rendered":"\n<p>Hoci e-mail marketing nie je tak\u00fd sexy a trendy ako napr. <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/kolik-si-vydelaji-influenceri-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer marketing<\/a><\/strong>, st\u00e1le <strong>sa ukazuje ako jeden z najstabilnej\u0161\u00edch a najv\u00fdnosnej\u0161\u00edch n\u00e1strojov, do ktor\u00e9ho by mal investova\u0165 ka\u017ed\u00fd podnik alebo zna\u010dka. <\/strong> <\/p>\n\n<p>Pre\u010do? E-mail je jedn\u00fdm z najlep\u0161\u00edch a najlacnej\u0161\u00edch sp\u00f4sobov komunik\u00e1cie s va\u0161imi z\u00e1kazn\u00edkmi. Pri poh\u013eade na \u0161tatistiky na\u0161ich klientov<strong> je e-mailov\u00fd marketing dlhodobo naj\u00fa\u010dinnej\u0161\u00edm remarketingov\u00fdm n\u00e1strojom<\/strong>, ktor\u00fd stoj\u00ed spolo\u010dnos\u0165 len n\u00e1\u0161 \u010das a klientom zar\u00e1ba aj tis\u00edce mesa\u010dne. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/email-marketing.jpg\" alt=\"e-mail marketing jednoducho\" class=\"wp-image-58290\" title=\"\"><\/figure>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#Marketingovy_kanal_za_par_stoviek_ktory_zaraba_tisice\" >Marketingov\u00fd kan\u00e1l za p\u00e1r stoviek, ktor\u00fd zar\u00e1ba tis\u00edce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#Ako_na_efektivny_e-mail_marketing\" >Ako na efekt\u00edvny e-mail marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#1_Spravne_zvoleny_nastroj_na_rozosielanie_e-mailov\" >1) Spr\u00e1vne zvolen\u00fd n\u00e1stroj na rozosielanie e-mailov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#2_Zbierajte_aktivne_kontakty_v_sulade_so_zakonom\" >2) Zbierajte akt\u00edvne kontakty v s\u00falade so z\u00e1konom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#3_Nastavte_si_najdolezitejsiu_automatizaciu_%E2%80%93_opusteny_kosik\" >3) Nastavte si najd\u00f4le\u017eitej\u0161iu automatiz\u00e1ciu &#8211; opusten\u00fd ko\u0161\u00edk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#4_Pravidelne_posielajte_newslettery_ale_nezahlcujte_ich\" >4) Pravidelne posielajte newslettery, ale nezahlcujte ich<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#5_Posielajte_ludom_len_taky_obsah_ktory_ich_zaujima\" >5) Posielajte \u013eu\u010fom len tak\u00fd obsah, ktor\u00fd ich zauj\u00edma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#6_Vytvarajte_zmysluplne_automatizacie_a_aktualizujte_ich_podla_vysledkov\" >6) Vytv\u00e1rajte zmyslupln\u00e9 automatiz\u00e1cie a aktualizujte ich pod\u013ea v\u00fdsledkov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#7_Pouzivajte_slovesa_alebo_akcne_slova_v_predmete\" >7) Pou\u017e\u00edvajte sloves\u00e1 alebo ak\u010dn\u00e9 slov\u00e1 v predmete<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#8_Vyskusajte_emotikony_%F0%9F%98%8D\" >8) Vysk\u00fa\u0161ajte emotikony \ud83d\ude0d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#9_Experimentujte_s_cislami_a_statistikami\" >9) Experimentujte s \u010d\u00edslami a \u0161tatistikami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#10_Snazte_sa_vzbudit_v_ludoch_zvedavost\" >10) Sna\u017ete sa vzbudi\u0165 v \u013eu\u010foch zvedavos\u0165<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#11_Vyuzivajte_nahladovy_text\" >11) Vyu\u017e\u00edvajte n\u00e1h\u013eadov\u00fd text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#12_Nezabudnite_na_CTA_%E2%80%93_tlacidlo_vyzyvajuce_k_akcii\" >12) Nezabudnite na CTA &#8211; tla\u010didlo vyz\u00fdvaj\u00face k akcii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#13_Piste_jednoducho_a_zrozumitelne_%E2%80%93_dobre_copy_je_zaklad\" >13) P\u00ed\u0161te jednoducho a zrozumite\u013ene &#8211; dobre copy je z\u00e1klad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#14_Personalizujte_obsah\" >14) Personalizujte obsah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#15_Testujte_si_predmet_a_obsah_e-mailu\" >15) Testujte si predmet a obsah e-mailu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#16_Kontrolujte_co_posielate\" >16) Kontrolujte, \u010do posielate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#17_Nastavte_si_reaktivacne_kampane\" >17) Nastavte si reaktiva\u010dn\u00e9 kampane<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#18_Vymazavajte_mrtve_kontakty\" >18) Vymaz\u00e1vajte m\u0155tve kontakty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/#Potrebujete_pomoc_s_e-mail_marketingom\" >Potrebujete pomoc s e-mail marketingom?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketingovy_kanal_za_par_stoviek_ktory_zaraba_tisice\"><\/span>Marketingov\u00fd kan\u00e1l za p\u00e1r stoviek, ktor\u00fd zar\u00e1ba tis\u00edce <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Pre na\u0161ich klientov predstavuje e-mail marketing 15-30 % ich celkov\u00e9ho obratu. <strong>Nie je v\u00fdnimkou, \u017ee v e-shope so 40 000 akt\u00edvnymi z\u00e1kazn\u00edkmi m\u00f4\u017eeme prostredn\u00edctvom mailingu dosiahnu\u0165 obrat v stovk\u00e1ch tis\u00edcov eur.<\/strong> V\u0161etko z\u00e1vis\u00ed od po\u010dtu z\u00e1kazn\u00edkov (e-mailing je hlavne remarketingov\u00fd n\u00e1stroj) a segmentu produktov, ktor\u00e9 e-shop pon\u00faka.<\/p>\n\n<p>Ve\u013ekou v\u00fdhodou oproti reklam\u00e1m PPC, porovn\u00e1va\u010dom produktov alebo reklam\u00e1m v soci\u00e1lnych m\u00e9di\u00e1ch je, \u017ee <strong>finan\u010dn\u00e9 invest\u00edcie do funk\u010dn\u00e9ho e-mailingu s\u00fa v porovnan\u00ed s dosiahnut\u00fdmi pr\u00edjmami zanedbate\u013en\u00e9<\/strong>.<\/p>\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 Najlep\u0161ie sk\u00fasenosti m\u00e1me s \u010desk\u00fdm n\u00e1strojom <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\"><strong>Ecomail<\/strong><\/a>, ktor\u00fd je cenovo celkom v\u00fdhodn\u00fd. Plat\u00edte len za po\u010det akt\u00edvnych kontaktov, v pr\u00edpade datab\u00e1zy s 30 000 kontaktmi to vych\u00e1dza na 150 EUR mesa\u010dne, bez obmedzenia po\u010dtu odoslan\u00fdch e-mailov.<\/p>\n\n<p>Zatia\u013e \u010do pri PPC a in\u00fdch reklam\u00e1ch mus\u00edte zaplati\u0165 za \u010das \u0161pecialistu a n\u00e1klady na reklamu.<strong>, pri e-mailovom marketingu plat\u00edte len za \u010das \u0161pecialistu<\/strong> a pr\u00edpadn\u00e9 marketingov\u00e9 akcie, ako je napr\u00edklad z\u013eava 100 K\u010d na prv\u00fd n\u00e1kup<strong>. <\/strong>To znamen\u00e1, \u017ee <strong>e-mail marketing, ktor\u00fd v\u00e1m m\u00f4\u017ee zarobi\u0165 nieko\u013eko tis\u00edcov alebo stoviek tis\u00edcov mesa\u010dne, v\u00e1s m\u00f4\u017ee st\u00e1\u0165 len nieko\u013eko desiatok \u010di stoviek eur. <\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vysledky-ecomail.jpg\" alt=\"\" class=\"wp-image-58285\" title=\"\"><figcaption class=\"wp-element-caption\">U na\u0161ich klientov tvor\u00ed e-mailov\u00fd marketing a\u017e 15-30 % celkov\u00e9ho zisku<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_na_efektivny_e-mail_marketing\"><\/span>Ako na efekt\u00edvny e-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Teraz sa pozrieme na tipy a triky, ktor\u00e9 m\u00f4\u017eu z v\u00e1\u0161ho e-mail marketingu urobi\u0165 najv\u00fdnosnej\u0161\u00ed predajn\u00fd kan\u00e1l pre v\u00e1\u0161 e-shop, firmu alebo zna\u010dku.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Spravne_zvoleny_nastroj_na_rozosielanie_e-mailov\"><\/span>1) Spr\u00e1vne zvolen\u00fd n\u00e1stroj na rozosielanie e-mailov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Pou\u017e\u00edvanie spr\u00e1vneho n\u00e1stroja na rozosielanie e-mailov je absol\u00fatne k\u013e\u00fa\u010dov\u00e9. Mali by ste si vybra\u0165 n\u00e1stroj, ktor\u00fd je dobre prepojen\u00fd s va\u0161\u00edm e-shopom, Facebookom, ale aj Google Analytics. <strong>Bez dobr\u00e9ho prepojenia s e-shopom nebudete m\u00f4c\u0165 vytvori\u0165 najd\u00f4le\u017eitej\u0161iu mailov\u00fa kampa\u0148, a to opusten\u00fd ko\u0161\u00edk<\/strong>. Bez spr\u00e1vneho merania nem\u00f4\u017eete vyhodnoti\u0165, \u010di s\u00fa va\u0161e kampane efekt\u00edvne.<\/p>\n\n<p>N\u00e1stroj by mal by\u0165 vedie\u0165 A\/B testovanie predmetu aj obsahu a vytv\u00e1ra\u0165 automatizovan\u00e9 kampane. Vysk\u00fa\u0161ali sme viacero n\u00e1strojov, napr\u00edklad Mailchimp a <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Activecampaign\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/activecampaign-2\/\" data-shortcode=\"true\">Active Campaign<\/a>, ale nakoniec <strong>sme v\u0161etk\u00fdch na\u0161ich klientov presunuli na <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\">Ecomail.<\/a><\/strong><\/p>\n\n<p><strong>Ak v\u00e1hate, \u010di prejs\u0165 na in\u00fa slu\u017ebu, cho\u010fte do toho, nebudete \u013eutova\u0165. <\/strong>Za ve\u013ek\u00fa v\u00fdhodu pova\u017eujeme aj to, \u017ee <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> je \u010desk\u00fd, a preto m\u00e1 k dispoz\u00edcii technick\u00fa podporu po\u010das pracovnej doby. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Zbierajte_aktivne_kontakty_v_sulade_so_zakonom\"><\/span>2) Zbierajte akt\u00edvne kontakty v s\u00falade so z\u00e1konom<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Najd\u00f4le\u017eitej\u0161ie je zbiera\u0165 nov\u00e9 kontakty a najefekt\u00edvnej\u0161\u00edm sp\u00f4sobom je kontakt za z\u013eavu (napr\u00edklad z\u013eava 100 K\u010d na prv\u00fd n\u00e1kup) alebo za stiahnutie tzv. magnetu. Magnetom m\u00f4\u017ee by\u0165 napr\u00edklad PDF s kuch\u00e1rskou knihou alebo sprievodca na vybudovanie dom\u00e1ceho hydroponick\u00e9ho syst\u00e9mu.<\/p>\n\n<p><strong>Samozrejme, kontakty zhroma\u017e\u010fujete aj pri zad\u00e1van\u00ed objedn\u00e1vok v e-shope, ale<\/strong> kupuj\u00faci mus\u00ed s\u00fahlasi\u0165 so zasielan\u00edm marketingov\u00fdch ozn\u00e1men\u00ed.<\/p>\n\n<p>Existuj\u00fa aj <strong>sofistikovanej\u0161ie sp\u00f4soby zberu e-mailov, ktor\u00e9<\/strong> v\u00e1m m\u00f4\u017eu prinies\u0165 relevantnej\u0161\u00edch z\u00e1kazn\u00edkov. Ak napr\u00edklad pred\u00e1vate veci do z\u00e1hrady, m\u00f4\u017eete \u013eud\u00ed nal\u00e1ka\u0165 na <strong>nieko\u013ekot\u00fd\u017ed\u0148ov\u00fd e-mailov\u00fd kurz o z\u00e1hradk\u00e1rstve<\/strong>, pestovan\u00ed zeleniny, mno\u017een\u00ed izbov\u00fdch rastl\u00edn at\u010f. Ak pred\u00e1vate marketingov\u00e9 kurzy, m\u00f4\u017eete pon\u00faknu\u0165 e-mailov\u00fd kurz o reklame na Facebooku. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vydelavej-na-internetu.jpg\" alt=\"\" class=\"wp-image-58291\" title=\"\"><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Nastavte_si_najdolezitejsiu_automatizaciu_%E2%80%93_opusteny_kosik\"><\/span>3) Nastavte si najd\u00f4le\u017eitej\u0161iu automatiz\u00e1ciu &#8211; opusten\u00fd ko\u0161\u00edk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Z\u00e1kladnou <strong>automatiz\u00e1ciou je opusten\u00fd ko\u0161\u00edk<\/strong>. Odpor\u00fa\u010dame ho nastavi\u0165 priamo v Ecomaile alebo v inom n\u00e1stroji na e-mailing, a nie priamo v e-shope (to dok\u00e1\u017ee napr\u00edklad Shoptet)<em>.<\/em><strong>. Opusten\u00fd ko\u0161\u00edk <\/strong>nastaven\u00fd v Ecomaile n\u00e1m <strong>u\u0161etril viac ako 1100 objedn\u00e1vok pre jedn\u00e9ho klienta za jeden rok.<\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Pravidelne_posielajte_newslettery_ale_nezahlcujte_ich\"><\/span>4) Pravidelne posielajte newslettery, ale nezahlcujte ich<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Posielajte newslettery iba vtedy, ke\u010f m\u00e1te \u010do poveda\u0165, a nikdy nezahlcujte svoje kontakty<strong>. \u010co by ste mali \u013eu\u010fom nap\u00edsa\u0165? <\/strong>Ur\u010dite by ste nemali zab\u00fada\u0165 na zasielanie noviniek, mesa\u010dn\u00fdch akci\u00ed alebo t\u00fd\u017edenn\u00fdch zliav, ak ich vo svojom e-shope prev\u00e1dzkujete. Posielajte newslettery s s\u00falade s va\u0161ou <a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%EF%BF%BC\/\"><strong>obsahovou strat\u00e9giou<\/strong><\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Posielajte_ludom_len_taky_obsah_ktory_ich_zaujima\"><\/span>5) Posielajte \u013eu\u010fom len tak\u00fd obsah, ktor\u00fd ich zauj\u00edma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Vytv\u00e1rajte automatiz\u00e1cie s obsahom, ktor\u00fd zauj\u00edma konkr\u00e9tnych \u013eud\u00ed. Segmentujte \u013eud\u00ed na z\u00e1klade ich z\u00e1ujmov a spr\u00e1vania na str\u00e1nke e-shopu, aby ste im posielali len tak\u00fd obsah, ktor\u00fd by ich mohol zauj\u00edma\u0165.<\/p>\n\n<p><strong>Nezabudnite napr\u00edklad automaticky posiela\u0165 z\u00e1kazn\u00edkom pripomienku, ke\u010f je \u010das zaobstara\u0165 si n\u00e1hradn\u00e9 diely pre zariadenie, ktor\u00e9 si zak\u00fapili.<\/strong> Ak pred\u00e1vate zlo\u017eitej\u0161ie produkty, nezabudnite posla\u0165 n\u00e1vod e-mailom.<\/p>\n\n<p>Ak si od v\u00e1s kupuj\u00fa z\u00e1hradn\u00e9 n\u00e1radie alebo semienka, po\u0161lite im tipy, \u010do a kedy zasadi\u0165. Kupuj\u00fa kozmetiku? Vytv\u00e1rajte e-maily s tipmi, ako sa stara\u0165 o ple\u0165. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Vytvarajte_zmysluplne_automatizacie_a_aktualizujte_ich_podla_vysledkov\"><\/span><strong>6) Vytv\u00e1rajte zmyslupln\u00e9 automatiz\u00e1cie a aktualizujte ich pod\u013ea v\u00fdsledkov<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Najv\u00e4\u010d\u0161ia sila e-mailov\u00e9ho marketingu spo\u010d\u00edva v automatiz\u00e1ci\u00e1ch, preto\u017ee ich nastavujete len raz. Potom ich u\u017e len uprav\u00edte pod\u013ea toho, ako na ne \u013eudia reaguj\u00fa. <strong>Automatiz\u00e1ciu m\u00f4\u017eete urobi\u0165 na \u013eud\u00ed, ktor\u00ed kupuj\u00fa produkty pre kulturistov, pre jog\u00ednov alebo pre milovn\u00edkov k\u00e1vy<\/strong>, pod\u013ea toho, ak\u00fd e-shop alebo webov\u00fa str\u00e1nku prev\u00e1dzkujete. <\/p>\n\n<p>Ak vytvor\u00edte zauj\u00edmav\u00fd obsah, \u013eudia si ho nielen pre\u010d\u00edtaj\u00fa, ale vybuduj\u00fa si aj lep\u0161\u00ed vz\u0165ah k va\u0161ej zna\u010dke a s v\u00e4\u010d\u0161ou pravdepodobnos\u0165ou si zak\u00fapia produkty, ktor\u00e9 im v e-maile odpor\u00fa\u010date. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/automatizace.png\" alt=\"\" class=\"wp-image-58286\" title=\"\"><figcaption class=\"wp-element-caption\">Automatiz\u00e1cia sa v aplik\u00e1cii <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\">Ecomail <\/a>vytv\u00e1ra ve\u013emi jednoducho<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Pouzivajte_slovesa_alebo_akcne_slova_v_predmete\"><\/span><strong>7) Pou\u017e\u00edvajte sloves\u00e1 alebo ak\u010dn\u00e9 slov\u00e1 v predmete<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Predmet by mal by\u0165 dostato\u010dne v\u00fdrazn\u00fd, aby up\u00fatal pozornos\u0165. Preto sa odpor\u00fa\u010da pou\u017e\u00edva\u0165 sloves\u00e1, ktor\u00e9 vyvol\u00e1vaj\u00fa em\u00f3ciu \u010di akciu, napr\u00edklad <em>\u201en\u00e1kup\u201c<\/em>, <em>\u201ekon\u010d\u00ed\u201c<\/em>, <em>\u201enezme\u0161kajte\u201c,<\/em> <em>\u201enebude\u201c<\/em> a <em>\u201egratulujeme\u201c.<\/em> \u010ealej funguj\u00fa ak\u010dn\u00e9 slov\u00e1 ako <em>\u201eiba dnes\u201c<\/em>, <em>\u201ez\u013eava\u201c<\/em> a <em>\u201ed\u00f4le\u017eit\u00e9<em>\u201c<\/em><\/em>. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Vyskusajte_emotikony_%F0%9F%98%8D\"><\/span><strong>8) Vysk\u00fa\u0161ajte emotikony<\/strong> \ud83d\ude0d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Hoci sa mnoh\u00ed odborn\u00edci na e-mail marketing sna\u017eia vyh\u00fdba\u0165 emotikonom, preto\u017ee m\u00f4\u017eu zn\u00ed\u017ei\u0165 doru\u010dite\u013enos\u0165, m\u00f4\u017eu zv\u00fd\u0161i\u0165 mieru open rate (po\u010det \u013eud\u00ed, ktor\u00ed e-mail otvorili) a\u017e o 57 %. Preto je dobr\u00e9 experimentova\u0165 s emotikonmi v A\/B teste, ale v\u017edy testujte verziu s emotikonmi a verziu bez nich, aby ste zistili, ako ve\u013emi sa zmen\u00ed doru\u010dite\u013enos\u0165 a open rate. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Experimentujte_s_cislami_a_statistikami\"><\/span><strong>9) Experimentujte s \u010d\u00edslami a \u0161tatistikami<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u013dudia miluj\u00fa \u0161tatistiky a \u010d\u00edsla. V\u017edy, ke\u010f m\u00f4\u017eete, uve\u010fte do predmetu \u010d\u00edsla a \u0161tatistiky. <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>25 % z\u013eava len dnes.<\/strong><\/li>\n\n\n\n<li><strong>90 % \u013eud\u00ed t\u00fato k\u00e1vu miluje.<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Snazte_sa_vzbudit_v_ludoch_zvedavost\"><\/span><strong>10) Sna\u017ete sa vzbudi\u0165 v \u013eu\u010foch zvedavos\u0165<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u013dudia s\u00fa prirodzene zvedav\u00ed a vy to m\u00f4\u017eete v e-mail marketingu ve\u013emi dobre vyu\u017ei\u0165. <strong>Sta\u010d\u00ed ich nal\u00e1ka\u0165 a neprezradi\u0165 pointu<\/strong> hne\u010f v \u00favodnom texte, napr\u00edklad:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8222;Rozmno\u017eenie monstery je jednoduch\u0161ie, ako ste si mysleli.&#8220;<\/li>\n\n\n\n<li>&#8222;Toto si o pudloch asi nevedel.&#8220;<\/li>\n\n\n\n<li>&#8222;Nebezpe\u010denstvo pre deti \u010d\u00edha u v\u00e1s doma&#8220;.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Vyuzivajte_nahladovy_text\"><\/span><strong>11) Vyu\u017e\u00edvajte n\u00e1h\u013eadov\u00fd text<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>U v\u00e4\u010d\u0161iny e-mailov\u00fdch klientov sa zobrazuje nielen predmet, ale aj tzv. &#8222;preview text&#8220; alebo n\u00e1h\u013ead textu. Ak pou\u017e\u00edvate slu\u017ebu <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>,<strong> je ve\u013emi jednoduch\u00e9 upravi\u0165 tento text a prida\u0165 inform\u00e1cie k predmetu<\/strong>. Nezabudnite toho teda vyu\u017ei\u0165 naplno.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/preview-text.png\" alt=\"\" class=\"wp-image-58287\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad pou\u017eitia preview textu<\/figcaption><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Nezabudnite_na_CTA_%E2%80%93_tlacidlo_vyzyvajuce_k_akcii\"><\/span><strong>12) Nezabudnite na CTA &#8211; tla\u010didlo vyz\u00fdvaj\u00face k akcii<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>V e-maile by malo by\u0165 v\u017edy aspo\u0148 jedno tla\u010didlo s v\u00fdzvou k akcii<em>(k\u00fapi\u0165, stiahnu\u0165, pre\u010d\u00edta\u0165<\/em>). <strong>Tla\u010didl\u00e1 by mali by\u0165 \u010derven\u00e9. <\/strong>Neexperimentujte, \u010derven\u00e1 farba funguje pod\u013ea v\u0161etk\u00fdch \u0161t\u00fadi\u00ed najlep\u0161ie. Pou\u017e\u00edvajte \u010derven\u00e9 tla\u010didl\u00e1 na banneroch a v e-mailoch. Funguj\u00fa lep\u0161ie. Bodka.<\/p>\n\n<p>Ke\u010f pre klientov vytv\u00e1rame brandbook, v\u017edy chceme vytvori\u0165 aj \u010derven\u00fd, ktor\u00fd pou\u017eijeme pre tla\u010didl\u00e1 CTA a akcie. \u010cerven\u00e1 farba jednoducho pri\u0165ahuje \u013eud\u00ed najviac a t\u00ed, ktor\u00ed ju nemaj\u00fa, str\u00e1caj\u00fa.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Piste_jednoducho_a_zrozumitelne_%E2%80%93_dobre_copy_je_zaklad\"><\/span><strong>13) P\u00ed\u0161te jednoducho a zrozumite\u013ene &#8211; dobre copy je z\u00e1klad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Spr\u00e1vne copy je nevyhnutn\u00e9, pred\u00e1vajte s pr\u00edbehom alebo vtipom, ale bu\u010fte jasn\u00ed, zrozumite\u013en\u00ed a stru\u010dn\u00ed. \u013dudia nemaj\u00fa \u010d\u00edta\u0165 dlh\u00e9 texty.<strong> Preto na za\u010diatku, v prvom odseku, povedzte to najd\u00f4le\u017eitej\u0161ie.<\/strong> Texty p\u00ed\u0161te v s\u00falade s va\u0161imi <strong><a href=\"https:\/\/www.google.com\/search?q=loudavymkrokem+tone+of+voice&amp;client=safari&amp;rls=en&amp;ei=RopWY8CXGNLisAfWsqy4Ag&amp;ved=0ahUKEwjA0qL78_j6AhVSMewKHVYZCycQ4dUDCA4&amp;uact=5&amp;oq=loudavymkrokem+tone+of+voice&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQghEKABMgUIIRCgAToKCAAQRxDWBBCwAzoHCAAQgAQQDToFCAAQogQ6BwghEKABEAo6BQgAEIAEOgQIIRAVSgQIQRgASgQIRhgAUKgDWOMdYKUeaAZwAXgBgAGoAogB8xKSAQcxMC4xMS4xmAEAoAEByAEIwAEB&amp;sclient=gws-wiz\" target=\"_blank\" rel=\"noopener\">Tone of Voice<\/a><\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Personalizujte_obsah\"><\/span><strong>14) Personalizujte obsah<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u013dud\u00ed oslovujte krstn\u00fdm menom, pod ktor\u00fdm sa zaregistrovali do v\u00e1\u0161ho e-shopu. To sa d\u00e1 ve\u013emi jednoducho vykona\u0165 v <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ecomail<\/strong><\/a>, ale aj s in\u00fdmi poskytovate\u013emi e-mailov\u00fdch marketingov\u00fdch n\u00e1strojov. Mu\u017eom a \u017een\u00e1m posielajte r\u00f4zne ponuky. <strong>Vytv\u00e1rajte mailingy na z\u00e1klade toho<\/strong>, na \u010do klikaj\u00fa a \u010do nakupuj\u00fa vo va\u0161om e-shope. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Testujte_si_predmet_a_obsah_e-mailu\"><\/span>15) <strong>Testujte si predmet a obsah e-mailu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Testovanie A\/B je pri vytv\u00e1ran\u00ed e-mailu mimoriadne d\u00f4le\u017eit\u00e9. Vysk\u00fa\u0161ajte r\u00f4zne sloves\u00e1 alebo otestujte pou\u017e\u00edvanie emotikonov v predmete<strong>. Nikdy neposielajte e-mail bez otestovania predmetu alebo inej mo\u017enosti obsahu. <\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ab-test.png\" alt=\"\" class=\"wp-image-58288\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad toho, ako vyzer\u00e1 testovanie v slu\u017ebe <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Kontrolujte_co_posielate\"><\/span><strong>16) Kontrolujte, \u010do posielate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Jednou z najv\u00e4\u010d\u0161\u00edch ch\u00fdb je odoslanie e-mailu bez toho, aby ste si najprv skontrolovali, ako vyzer\u00e1 na po\u010d\u00edta\u010di a v telef\u00f3ne. Skontrolujte funk\u010dnos\u0165 odkazov, na\u010d\u00edtanie obr\u00e1zkov a in\u00fdch prvkov a form\u00e1tovanie. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/test-jak-to-vypada.png\" alt=\"\" class=\"wp-image-58289\" title=\"\"><figcaption class=\"wp-element-caption\">Pred odoslan\u00edm na ostro pou\u017eite testovacie e-maily<\/figcaption><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Nastavte_si_reaktivacne_kampane\"><\/span><strong>17) Nastavte si reaktiva\u010dn\u00e9 kampane<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Nastavte reaktiva\u010dn\u00fa kampa\u0148 pre z\u00e1kazn\u00edkov, ktor\u00ed u\u017e dlho nenakupovali. <strong>Nenak\u00fapili u v\u00e1s za posledn\u00fdch \u0161es\u0165 mesiacov alebo rok? Automaticky im po\u0161lite z\u013eavu.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Vymazavajte_mrtve_kontakty\"><\/span><strong>18) Vymaz\u00e1vajte m\u0155tve kontakty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Rok u v\u00e1s nenak\u00fapili, neklikli na \u017eiadne e-maily, neotvorili ich a nereagovali na va\u0161u reaktiva\u010dn\u00fa kampa\u0148? <strong>Vyma\u017ete ich.<\/strong> <strong>Nem\u00e1 zmysel plati\u0165 za kontakt<\/strong> (n\u00e1strojom e-mailov\u00e9ho marketingu plat\u00edte pod\u013ea po\u010dtu kontaktov alebo odoslan\u00fdch e-mailov), ktor\u00fd nereaguje. V\u00e1\u017ene, nerobte si s t\u00fdm starosti a <strong>neutr\u00e1cajte viac, ako mus\u00edte <\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Potrebujete_pomoc_s_e-mail_marketingom\"><\/span><strong>Potrebujete pomoc s e-mail marketingom?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><a href=\"https:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noopener\"><strong>Kontaktujte n\u00e1s<\/strong><\/a>. Hoci nem\u00f4\u017eeme zaru\u010di\u0165, \u017ee budeme ma\u0165 priestor na to, aby sme v\u00e1s prijali ako nov\u00e9ho klienta, v\u017edy si radi n\u00e1jdeme \u010das na konzult\u00e1ciu. Radi si prejdeme v\u00e1\u0161 s\u00fa\u010dasn\u00fd e-mailing a navrhneme automatiz\u00e1ciu alebo sp\u00f4soby zberu nov\u00fdch kontaktov.<\/p>\n\n<script>(function (w,d,s,o,f,js,fjs) {\n            w['ecm-widget']=o;w[o] = w[o] || function () { (w[o].q = w[o].q || []).push(arguments) };\n            js = d.createElement(s), fjs = d.getElementsByTagName(s)[0];\n            js.id = '4-f67e22c6c3dacfc9b77b6b40399abc16'; js.dataset.a = 'lkmedia'; js.src = f; js.async = 1; fjs.parentNode.insertBefore(js, fjs);\n        }(window, document, 'script', 'ecmwidget', 'https:\/\/d70shl7vidtft.cloudfront.net\/widget.js'));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 E-mail marketing je najlacnej\u0161\u00edm zdrojom tr\u017eieb \u2705 Podporte remarketingov\u00e9 kampane e-mailom \u2705 Pou\u017e\u00edvajte set-and-forget automatiz\u00e1cie<\/p>\n","protected":false},"author":3,"featured_media":66442,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"18 tipov ako na e-mail marketing, aby zar\u00e1bal tis\u00edce","rank_math_description":"\u2705 E-mail marketing je najlacnej\u0161\u00edm zdrojom tr\u017eieb \u2705 Podporte remarketingov\u00e9 kampane e-mailom \u2705 Pou\u017e\u00edvajte set-and-forget automatiz\u00e1cie","rank_math_focus_keyword":"e-mail marketing","rank_math_seo_score":""},"categories":[962],"tags":[],"class_list":{"0":"post-76683","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/email-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=76683"}],"version-history":[{"count":7,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76683\/revisions"}],"predecessor-version":[{"id":76690,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/76683\/revisions\/76690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/66442"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=76683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=76683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=76683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}