{"id":69197,"date":"2024-09-29T09:47:40","date_gmt":"2024-09-29T07:47:40","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/25-tipov-a-trikov-ako-na-uspesny-instagram-v-roku-2023\/"},"modified":"2026-03-30T13:04:23","modified_gmt":"2026-03-30T11:04:23","slug":"ako-na-uspesny-instagram-2020","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/","title":{"rendered":"25 tipov a trikov, ako na \u00faspe\u0161n\u00fd Instagram v roku 2026"},"content":{"rendered":"\n<p>Chceli by ste za\u010da\u0165 zar\u00e1ba\u0165 na Instagrame, sta\u0165 sa influencerom alebo vyu\u017ei\u0165 Instagram na propag\u00e1ciu svojho podnikania?<strong> Na z\u00e1klade osobn\u00fdch sk\u00fasenost\u00ed, najnov\u0161\u00edch \u0161t\u00fadi\u00ed a odborn\u00fdch publik\u00e1ci\u00ed sme pre v\u00e1s pripravili tipy a triky. Po\u010fme na to. <\/strong><\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Co_je_Instagram_a_preco_na_nom_chce_byt_kazdy\" >\u010co je Instagram a pre\u010do na \u0148om chce by\u0165 ka\u017ed\u00fd?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Je_tazke_uspiet_na_Instagrame\" >Je \u0165a\u017ek\u00e9 uspie\u0165 na Instagrame?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Kolko_stoji_uspech_na_Instagrame\" >Ko\u013eko stoj\u00ed \u00faspech na Instagrame?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ktore_profily_funguju_na_Instagrame_najlepsie\" >Ktor\u00e9 profily funguj\u00fa na Instagrame najlep\u0161ie?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Nie_kazda_firma_patri_na_Instagram\" >Nie ka\u017ed\u00e1 firma patr\u00ed na Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#30-bodovy_checklist_na_uspesny_Instagram_na_stiahnutie\" >30-bodov\u00fd checklist na \u00faspe\u0161n\u00fd Instagram na stiahnutie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_zalozit_uspesny_profil_na_Instagrame_ktory_zaujme\" >Ako zalo\u017ei\u0165 \u00faspe\u0161n\u00fd profil na Instagrame, ktor\u00fd zaujme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#1_Ako_si_vybrat_pouzivatelske_meno\" >1) Ako si vybra\u0165 pou\u017e\u00edvate\u013esk\u00e9 meno<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Vymyslite_si_chytlave_meno\" >Vymyslite si chyt\u013eav\u00e9 meno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Vase_realne_meno\" >Va\u0161e re\u00e1lne meno<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Co_kazdeho_zaujima\" >\u010co ka\u017ed\u00e9ho zauj\u00edma<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#2_Ake_meno_si_vybrat_na_Instagrame\" >2) Ak\u00e9 meno si vybra\u0165 na Instagrame<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#3_Ako_si_vybrat_profilovu_fotografiu\" >3) Ako si vybra\u0165 profilov\u00fa fotografiu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#4_Bio_%E2%80%93_Co_nesmie_chybat_v_popise\" >4) Bio &#8211; \u010co nesmie ch\u00fdba\u0165 v popise?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_vytvarat_obsah_ktory_ludi_bavi\" >Ako vytv\u00e1ra\u0165 obsah, ktor\u00fd \u013eud\u00ed bav\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#5_Budte_konzistentni\" >5) Bu\u010fte konzistentn\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#6_Ake_fotografie_publikovat\" >6) Ak\u00e9 fotografie publikova\u0165?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Na_co_si_treba_davat_pozor_na_fotke\" >Na \u010do si treba d\u00e1va\u0165 pozor na fotke<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#7_Ake_farby_su_najlepsie\" >7) Ak\u00e9 farby s\u00fa najlep\u0161ie!?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#8_Fotografia_galeria_alebo_video_Ktory_typ_prispevku_funguje_najlepsie\" >8) Fotografia, gal\u00e9ria alebo video: Ktor\u00fd typ pr\u00edspevku funguje najlep\u0161ie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#9_Ako_a_co_zverejnovat_na_Instagrame\" >9) Ako a \u010do zverej\u0148ova\u0165 na Instagrame<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#O_com_mam_pisat\" >O \u010dom m\u00e1m p\u00edsa\u0165?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Kde_najst_inspiraciu\" >Kde n\u00e1js\u0165 in\u0161pir\u00e1ciu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Tipy_pre_zacinajucich_influencerov\" >Tipy pre za\u010d\u00ednaj\u00facich influencerov<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#10_Ake_dlhe_by_mali_byt_popisky\" >10) Ak\u00e9 dlh\u00e9 by mali by\u0165 popisky?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#11_Preco_a_ako_pouzivat_hashtagy\" >11) Pre\u010do a ako pou\u017e\u00edva\u0165 hashtagy?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_napisat_hashtag_Na_Windowse_a_Macbooku\" >Ako nap\u00edsa\u0165 # hashtag? Na Windowse a Macbooku<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#12_Ako_vybrat_hashtagy\" >12) Ako vybra\u0165 hashtagy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_vyhladavat_relevantne_hashtagy\" >Ako vyh\u013ead\u00e1va\u0165 relevantn\u00e9 hashtagy?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#13_Kolko_hashtagov_uviest_pod_prispevkom\" >13) Ko\u013eko hashtagov uvies\u0165 pod pr\u00edspevkom?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#14_Co_robit_so_smajlikmi_alebo_preco_pouzivat_emotikony\" >14) \u010co robi\u0165 so smajl\u00edkmi alebo pre\u010do pou\u017e\u00edva\u0165 emotikony<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#15_Anglictina_alebo_slovencina_%E2%80%93_alebo_preco_tolko_ludi_robi_chybu\" >15) Angli\u010dtina alebo sloven\u010dina &#8211; alebo pre\u010do to\u013eko \u013eud\u00ed rob\u00ed chybu?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ano_niektori_influenceri_pisu_v_anglictine_a_potom_v_slovencine_Ale\" >\u00c1no, niektor\u00ed influenceri p\u00ed\u0161u v angli\u010dtine a potom v sloven\u010dine. Ale:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#16_Insta_Stories_a_Instagram_Reels\" >16) Insta Stories a Instagram Reels<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Co_su_to_Instagram_Reels_a_preco_ich_vytvarat\" >\u010co s\u00fa to Instagram Reels a pre\u010do ich vytv\u00e1ra\u0165?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_ziskat_prvych_followers\" >Ako z\u00edska\u0165 prv\u00fdch followers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#17_Sledujte_ostatnych\" >17) Sledujte ostatn\u00fdch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#18_Lajkovanie_%E2%80%93_rozdavajte_srdiecka\" >18) Lajkovanie &#8211; rozd\u00e1vajte srdie\u010dka<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#19_Komentujte_a_ziskavajte_komentare\" >19) Komentujte a z\u00edskavajte koment\u00e1re<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_ziskat_viac_komentarov\" >Ako z\u00edska\u0165 viac koment\u00e1rov<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#20_Fake_Likes\" >20) Fake Likes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#21_Power_likes_Power_lajky\" >21) Power likes \/ Power lajky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_ale_ziskat_power_likes\" >Ako ale z\u00edska\u0165 power likes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#22_Giveaways_a_sutaze\" >22) Giveaways a s\u00fa\u0165a\u017ee<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_vsak_na_uspesnu_sutaz_giveaway\" >Ako v\u0161ak na \u00faspe\u0161n\u00fa s\u00fa\u0165a\u017e \/ giveaway?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#23_Spolupraca_s_influencermi_spolocnostami\" >23) Spolupr\u00e1ca s influencermi \/ spolo\u010dnos\u0165ami<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#A_Firmy_z_vas_robia_lacnu_pracovnu_silu\" >A) Firmy z v\u00e1s robia lacn\u00fa pracovn\u00fa silu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#B_Produkt_je_uplne_mimo_vasho_zaujmu\" >B) Produkt je \u00faplne mimo v\u00e1\u0161ho z\u00e1ujmu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#C_Produktznacka_ktoru_nemate_radi\" >C) Produkt\/zna\u010dka, ktor\u00fa nem\u00e1te radi<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#24_Ako_pouzivat_shoutouts\" >24) Ako pou\u017e\u00edva\u0165 shoutouts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#25_Planujte_a_vyhodnocujte\" >25) Pl\u00e1nujte a vyhodnocujte<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Tip_Ako_to_robime_my\" >Tip: Ako to rob\u00edme my<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Priklad\" >Pr\u00edklad:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Hodnotenie\" >Hodnotenie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Propagacia_na_Instagrame\" >Propag\u00e1cia na Instagrame<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Zhrnutie_toho_ako_vytvorit_uspesny_Instagram\" >Zhrnutie toho, ako vytvori\u0165 \u00faspe\u0161n\u00fd Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#30-bodovy_checklist_na_uspesny_Instagram_na_stiahnutie-2\" >30-bodov\u00fd checklist na \u00faspe\u0161n\u00fd Instagram na stiahnutie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Casto_kladene_otazky\" >\u010casto kladen\u00e9 ot\u00e1zky<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Co_je_Instagram\" >\u010co je Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_byt_uspesny_na_Instagrame\" >Ako by\u0165 \u00faspe\u0161n\u00fd na Instagrame?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_napisat_hashtag\" >Ako nap\u00edsa\u0165 hashtag?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/#Ako_vymazat_Instagram\" >Ako vymaza\u0165 Instagram?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_Instagram_a_preco_na_nom_chce_byt_kazdy\"><\/span>\u010co <g class=\"gr_ gr_11 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"11\" data-gr-id=\"11\">je<\/g> Instagram a pre\u010do na \u0148om chce <g class=\"gr_ gr_21 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"21\" data-gr-id=\"21\">by\u0165<\/g> ka\u017ed\u00fd?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u010coraz viac spolo\u010dnost\u00ed sa chce zvidite\u013eni\u0165 na soci\u00e1lnych sie\u0165ach a dne\u0161n\u00e1 mlad\u00e1 gener\u00e1cia si u\u017e bez nich nevie predstavi\u0165 \u017eivot. <strong>Instagram je jednou z najr\u00fdchlej\u0161ie rast\u00facich soci\u00e1lnych siet\u00ed, druhou najs\u0165ahovanej\u0161ou aplik\u00e1ciou v obchode Apple Store a desiatym najvyh\u013ead\u00e1vanej\u0161\u00edm slovom v slu\u017ebe Google. <\/strong><\/p>\n\n<p>Pod\u013ea \u0161t\u00fadie<strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a><\/strong> <strong>63 % pou\u017e\u00edvate\u013eov Instagramu otv\u00e1ra t\u00fato aplik\u00e1ciu ka\u017ed\u00fd de\u0148 a str\u00e1vi tam v priemere 28 min\u00fat denne.<\/strong> Instagram Stories denne pou\u017e\u00edva 500 mili\u00f3nov \u013eud\u00ed. Niet divu, \u017ee sa na Instagram obracia \u010doraz viac zna\u010diek a rastie fenom\u00e9n tzv. Influencer Marketingu, a to aj napriek tomu, \u017ee za minul\u00fd rok primern\u00fd engagement <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-content-research\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>na Instagrame klesol 3 % na 2 %<\/strong><\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Je_tazke_uspiet_na_Instagrame\"><\/span>Je \u0165a\u017ek\u00e9 uspie\u0165 na Instagrame?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1869\" height=\"1200\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nejsledovanejsi_cesky_instagram_leos_mares-2048x1315-1.png\" alt=\"Leo&#x161; Mare&#x161; m&#xE1; jeden z najsledovanej&#x161;&#xED;ch &#x10D;esk&#xFD;ch Instagramov, zdroj: Instagram\" class=\"wp-image-56062\" title=\"\"><figcaption class=\"wp-element-caption\">Leo\u0161 Mare\u0161 m\u00e1 jeden z najsledovanej\u0161\u00edch \u010desk\u00fdch Instagramov, zdroj: Instagram<\/figcaption><\/figure>\n\n<p>Pod\u013ea prieskumov a\u017e 95 % \u013eud\u00ed, ktor\u00ed h\u013eadaj\u00fa \u00faspech na Instagrame, neuspej\u00fa. Ak\u00e9 s\u00fa naj\u010dastej\u0161ie d\u00f4vody ne\u00faspechu?<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong><mark>Netu\u0161ia, \u010do maj\u00fa robi\u0165 na soci\u00e1lnych sie\u0165ach, a len to sk\u00fa\u0161aj\u00fa. Nemaj\u00fa \u017eiadny pl\u00e1n<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark>Nemaj\u00fa trpezlivos\u0165 a myslia si, \u017ee \u00fa\u010det narastie za nieko\u013eko t\u00fd\u017ed\u0148ov<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark>Sna\u017eia sa n\u00e1js\u0165 &#8222;skratku&#8220; a nakupuj\u00fa si fake likes a fake followers<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark>Zaoberaj\u00fa sa t\u00e9mou, ku ktorej nemaj\u00fa \u017eiadny vz\u0165ah<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark>Sna\u017eia sa uplat\u0148ova\u0165 taktiky zo zahrani\u010dia, ktor\u00e9 na Slovensku nefunguj\u00fa a nikdy fungova\u0165 nebud\u00fa<\/mark><\/strong><\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kolko_stoji_uspech_na_Instagrame\"><\/span>Ko\u013eko stoj\u00ed \u00faspech na Instagrame?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Na rozdiel od Facebooku sa Instagram d\u00e1 vybudova\u0165 aj bez toho, aby ste museli za ka\u017ed\u00fa cenu investova\u0165 peniaze do reklamy. Najv\u00e4\u010d\u0161ou invest\u00edciou v\u0161ak bude v\u00e1\u0161 \u010das. A ve\u013ea \u010dasu.<strong> Ak to s Instagramom mysl\u00edte v\u00e1\u017ene, po\u010d\u00edtajte s t\u00fdm, \u017ee neexistuj\u00fa \u017eiadne skratky a aplik\u00e1cii budete musie\u0165 venova\u0165 ve\u013ea \u010dasu. <\/strong>Spolo\u010dnosti by sa preto nemali b\u00e1\u0165 investova\u0165 do kvalitn\u00e9ho spr\u00e1vcu alebo propag\u00e1cie pr\u00edspevkov na Instagrame, aj ve\u013emi n\u00edzky rozpo\u010det v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 r\u00fdchlej\u0161ie rozv\u00edja\u0165 platformu a budova\u0165 va\u0161u zna\u010dku. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ktore_profily_funguju_na_Instagrame_najlepsie\"><\/span>Ktor\u00e9 profily funguj\u00fa na Instagrame najlep\u0161ie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1872\" height=\"1172\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nejlepsi_fitness_ucet_instagram.jpg\" alt=\"Sjana Elise Earp je jednou z najsledovanej&#x161;&#xED;ch os&#xF4;b na Instagrame v oblasti fitness, zdroj: Instagram\" class=\"wp-image-56063\" title=\"\"><figcaption class=\"wp-element-caption\">Sjana Elise Earp je jednou z najsledovanej\u0161\u00edch os\u00f4b na Instagrame v oblasti fitness, zdroj: Instagram<\/figcaption><\/figure>\n\n<p>Je zn\u00e1me, \u017ee fitness\u00e1ci maj\u00fa vo v\u0161eobecnosti menej followerov a menej lajkov ako fitness\u00e1\u010dky, tak\u017ee by ste mali&#8230; Nie, nikdy by ste nemali takto uva\u017eova\u0165. <strong>Nikdy by ste sa nemali rozhodova\u0165 pod\u013ea toho, \u010do je najziskovej\u0161ie, ale pod\u013ea toho, \u010do v\u00e1s naozaj bav\u00ed. <\/strong>Ak spravujete \u00fa\u010det, ktor\u00e9ho t\u00e9ma v\u00e1s nezauj\u00edma, nem\u00f4\u017eete po\u010d\u00edta\u0165 s \u00faspechom. Aj na to myslite, ak si vyber\u00e1te napr\u00edklad social media managera. <\/p>\n\n<p>Jedin\u00e1 vec, ktor\u00e1 je d\u00f4le\u017eit\u00e1 pri v\u00fdbere v\u00e1\u0161ho zamerania, je t\u00e1to: Vyberte si jedno a dr\u017ete sa ho. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nie_kazda_firma_patri_na_Instagram\"><\/span>Nie ka\u017ed\u00e1 firma patr\u00ed na Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>O Instagrame sa hovor\u00ed na v\u0161etk\u00fdch marketingov\u00fdch konferenci\u00e1ch, ale to neznamen\u00e1, \u017ee ho va\u0161a firma mus\u00ed ma\u0165. Ak je va\u0161a cie\u013eov\u00e1 skupina vo veku 40+, mali by ste pravdepodobne zv\u00e1\u017ei\u0165 in\u00e9 propaga\u010dn\u00e9 kan\u00e1ly, 71 % pou\u017e\u00edvate\u013eov Instagramu je mlad\u0161\u00edch ako 35 rokov. Ani pre spolo\u010dnosti orientovan\u00e9 na B2B to nebude najlep\u0161\u00ed propaga\u010dn\u00fd kan\u00e1l.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1866\" height=\"1160\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vrtacky_na_instagramu.jpg\" alt=\"Nie v&#x161;etky produkty maj&#xFA; cie&#x13E;ov&#xFA; skupinu na Instagrame, zdroj: Instagram\" class=\"wp-image-56064\" title=\"\"><figcaption class=\"wp-element-caption\">Nie v\u0161etky produkty maj\u00fa cie\u013eov\u00fa skupinu na Instagrame, zdroj: Instagram<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30-bodovy_checklist_na_uspesny_Instagram_na_stiahnutie\"><\/span>30-bodov\u00fd checklist na \u00faspe\u0161n\u00fd Instagram na stiahnutie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Mo\u017eno sa v\u00e1m bude z \u010dl\u00e1nku zda\u0165, \u017ee je toho ve\u013ea. Rozumieme! Preto sme pre v\u00e1s pripravili 30-bodov\u00fd checklist v Google Docs a Exceli, kde si m\u00f4\u017eete od\u0161krt\u00e1va\u0165 jednotliv\u00e9 \u00falohy v t\u00fdchto oblastiach (je k dispoz\u00edcii aj na zak\u00fapenie na konci \u010dl\u00e1nku):<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nastavenia profilu pou\u017e\u00edvate\u013ea<\/li>\n\n\n\n<li>Pr\u00edprava publika\u010dn\u00e9ho pl\u00e1nu<\/li>\n\n\n\n<li>Pred prv\u00fdm pr\u00edspevkom<\/li>\n\n\n\n<li>Check-list na pr\u00edspevok<\/li>\n\n\n\n<li>Check-list denn\u00fdch \u00faloh<\/li>\n\n\n\n<li>Check-list t\u00fd\u017edenn\u00fdch \u00faloh<\/li>\n\n\n\n<li>Check-list mesa\u010dn\u00fdch \u00faloh.<\/li>\n<\/ul>\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-7009435a-2ac3-4e24-af1f-36bebc3de094\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/form.simpleshop.cz\/oynq\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ff0000; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-radius: 10px; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\"><strong>Koupit check-list za 59 K\u010d <span>(cena jedn\u00e9 \u2615\ufe0f) <\/span><\/strong><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_zalozit_uspesny_profil_na_Instagrame_ktory_zaujme\"><\/span>Ako zalo\u017ei\u0165 \u00faspe\u0161n\u00fd profil na Instagrame, ktor\u00fd zaujme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Nemus\u00ed to by\u0165 l\u00e1ska na prv\u00fd poh\u013ead, ale mus\u00edte zauja\u0165. V\u00e1\u0161 profil je va\u0161ou vizitkou, preto by ste si mali da\u0165 z\u00e1le\u017ea\u0165 na jeho optimaliz\u00e1cii. Na \u010do v\u0161etko by ste sa mali zamera\u0165?<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvate\u013esk\u00e9 meno<\/strong><\/li>\n\n\n\n<li><strong>Meno<\/strong><\/li>\n\n\n\n<li><strong>Profilov\u00e1 fotografia<\/strong><\/li>\n\n\n\n<li><strong>Bio (opis o v\u00e1s)<\/strong><\/li>\n\n\n\n<li><strong>Link<\/strong><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ako_si_vybrat_pouzivatelske_meno\"><\/span>1) Ako <g class=\"gr_ gr_3 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"3\" data-gr-id=\"3\">si vybra\u0165<\/g> pou\u017e\u00edvate\u013esk\u00e9 meno<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>V\u00e4\u010d\u0161ina z v\u00e1s u\u017e pravdepodobne m\u00e1 meno, ktor\u00e9ho sa chce dr\u017ea\u0165. Ak v\u0161ak s Instagramom e\u0161te len za\u010d\u00ednate alebo si chcete vytvori\u0165 profil pre svoju firmu, tu s\u00fa dva tipy:<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vymyslite_si_chytlave_meno\"><\/span>Vymyslite si chyt\u013eav\u00e9 meno<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Je to podobn\u00e9 ako pri vym\u00fd\u0161\u013ean\u00ed n\u00e1zvu webovej str\u00e1nky alebo zna\u010dky, chcete nie\u010do, \u010do si \u013eudia zapam\u00e4taj\u00fa, a v ide\u00e1lnom pr\u00edpade to chcete spoji\u0165 s t\u00fdm, \u010do rob\u00edte. Ke\u010f napr\u00edklad vid\u00edte @dnescestujem, okam\u017eite si uvedom\u00edte, \u017ee ide o cestovate\u013esk\u00fd profil. Probl\u00e9m nast\u00e1va, ak chcete po rokoch zmeni\u0165 svoje zameranie, ako napr\u00edklad Cestology, ktor\u00e1 sa ned\u00e1vno rozhodla, \u017ee u\u017e nechce by\u0165 Cestology, ale Kry\u0161tof Paleta. Problematick\u00e9 s\u00fa aj v\u00e4zby na konkr\u00e9tne miesto, napad\u00e1 ma @Terezainoslo, ktor\u00e1 je u\u017e dnes v Prahe.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vase_realne_meno\"><\/span>Va\u0161e re\u00e1lne meno<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Ak je v\u00e1\u0161 profil o v\u00e1s alebo je firemn\u00fd, ove\u013ea jednoduch\u0161ou mo\u017enos\u0165ou je va\u0161e skuto\u010dn\u00e9 meno. Ak va\u0161e meno nie je pr\u00edli\u0161 dlh\u00e9 alebo frekventovan\u00e9, nie je d\u00f4vod, aby ste si ho nevybrali. <\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_kazdeho_zaujima\"><\/span>\u010co ka\u017ed\u00e9ho zauj\u00edma<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p><em>Mysl\u00edm, \u017ee je \u010das, aby som niekde nap\u00edsala, pre\u010do som na Instagrame ako Endijka. \u013dudia si \u010dasto myslia, \u017ee som Andrea, lebo ako sa z Lucie stala Endijka? T\u00fato prez\u00fdvku pou\u017e\u00edvam u\u017e viac ako 15 rokov a za\u010dala sa v hre World of Warcraft. M\u00e1m ju na v\u0161etk\u00fdch soci\u00e1lnych sie\u0165ach, a hoci je m\u00e4t\u00faca a nikomu neodpor\u00fa\u010dam vym\u00fd\u0161\u013ea\u0165 si \u00faplne in\u00e9 meno, zost\u00e1vam pri nej. <\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ake_meno_si_vybrat_na_Instagrame\"><\/span>2) Ak\u00e9 meno <g class=\"gr_ gr_3 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"3\" data-gr-id=\"3\">si vybra\u0165<\/g> <g class=\"gr_ gr_4 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"4\" data-gr-id=\"4\">na<\/g> Instagrame<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1936\" height=\"1028\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/fitness_trener_teplice_instagram.png\" alt=\"Jakub Je&#x159;&#xE1;bek v&#xFD;borne vyu&#x17E;il n&#xE1;zov na zv&#xFD;&#x161;enie vysledovate&#x13E;nosti, ke&#x10F; za n&#xE1;zov pridal &quot;Tr&#xE9;ner Teplice&quot;\" class=\"wp-image-56065\" title=\"\"><figcaption class=\"wp-element-caption\">Jakub Je\u0159\u00e1bek v\u00fdborne vyu\u017eil n\u00e1zov na zv\u00fd\u0161enie vysledovate\u013enosti, ke\u010f za n\u00e1zov pridal &#8222;Tr\u00e9ner Teplice&#8220;<\/figcaption><\/figure>\n\n<p>A to je nejak\u00fd orie\u0161ok &#8211; vymyslie\u0165 meno? Tak uvediem tam svoje meno a to je v\u0161etko, nie? Takto uva\u017euje priemern\u00fd pou\u017e\u00edvate\u013e Instagramu, ale vy by ste mali \u00eds\u0165 \u010falej. <strong>Instagram poskytuje pomerne ve\u013ek\u00fd priestor pre va\u0161e meno a m\u00f4\u017eete ho vyu\u017ei\u0165 vo svoj prospech. <\/strong><\/p>\n\n<p>Ak ste fitness tr\u00e9ner, nap\u00ed\u0161te Fitness tr\u00e9ner Tom\u00e1\u0161 Nov\u00e1k. Na\u010do v\u00e1m to bude? Ak niekto h\u013ead\u00e1 fitnes tr\u00e9nera na Instagrame, zvy\u0161ujete \u0161ancu, \u017ee v\u00e1s n\u00e1jde. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ako_si_vybrat_profilovu_fotografiu\"><\/span>3) Ako si <g class=\"gr_ gr_3 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"3\" data-gr-id=\"3\">vybra\u0165<\/g> <g class=\"gr_ gr_4 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"4\" data-gr-id=\"4\">profilov\u00fa<\/g> <g class=\"gr_ gr_5 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"5\" data-gr-id=\"5\">fotografiu<\/g>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Firmy to maj\u00fa jednoduch\u00e9, tu sa vyberie logo, aby sa \u013eu\u010fom vrylo do pam\u00e4ti. Ak je v\u0161ak va\u0161a zna\u010dka spojen\u00e1 s vami, mus\u00edte sa tro\u0161ku zamyslie\u0165. Instagram je predov\u0161etk\u00fdm o vizu\u00e1lnej str\u00e1nke, preto k nemu tak pristupujte. <\/p>\n\n<p>Va\u0161a profilov\u00e1 fotografia by mala hovori\u0165 radostn\u00e9 \u201eahoj\u201c a by\u0165 pre ostatn\u00fdch u\u017e\u00edvate\u013eov pr\u00edjemn\u00e1 na prv\u00fd poh\u013ead. Pod\u013ea \u0161t\u00fadie <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.photofeeler.com\/perfect-photo\/\" target=\"_blank\"><strong>Photofeeler<\/strong><\/a> sa odpor\u00fa\u010daj\u00fa svetlej\u0161ie fotografie, \u0161irok\u00fd americk\u00fd \u00fasmev, a ak to va\u0161e zameranie umo\u017e\u0148uje, aj form\u00e1lne oble\u010denie. Na fotografii by ste nemali by\u0165 pr\u00edli\u0161 \u010faleko, aby ste boli rozpoznate\u013en\u00ed aj na men\u0161\u00edch telef\u00f3noch. <\/p>\n\n<p><strong>Nezab\u00fadajte, \u017ee by ste nemali pr\u00edli\u0161 meni\u0165 svoju profilov\u00fa fotografiu, \u013eudia si zapam\u00e4taj\u00fa, ak\u00fa m\u00e1te, a u\u013eah\u010d\u00ed to napr\u00edklad r\u00fdchlu identifik\u00e1ciu v aplik\u00e1cii Stories. <\/strong><\/p>\n\n<p>Len si to vysk\u00fa\u0161ajte, \u010di si pam\u00e4t\u00e1te profilov\u00e9 obr\u00e1zky svojich ob\u013e\u00faben\u00fdch \u00fa\u010dtov na Instagrame? Ak zmen\u00edte profilov\u00fd obr\u00e1zok, m\u00f4\u017ee to tie\u017e vies\u0165 ku kr\u00e1tkodob\u00e9mu poklesu zobrazen\u00ed. Nezabudnite, \u017ee na v\u0161etk\u00fdch soci\u00e1lnych sie\u0165ach sa odpor\u00fa\u010da pou\u017e\u00edva\u0165 rovnak\u00fa. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Bio_%E2%80%93_Co_nesmie_chybat_v_popise\"><\/span>4) Bio &#8211; \u010co nesmie ch\u00fdba\u0165 v popise?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Vyu\u017eite ka\u017ed\u00e9 p\u00edsmeno zo 150, ktor\u00e9 Instagram umo\u017e\u0148uje. <strong>Cie\u013eom je vysvetli\u0165, kto ste, \u010do rob\u00edte a pre\u010do by v\u00e1s mali sledova\u0165.<\/strong> Cit\u00e1ty s\u00fa skvel\u00e9, ale \u013eudia si z nich najviac odnes\u00fa to, \u017ee m\u00e1te radi Churchilla. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"844\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/jak-napsat-bio-na-instagramu-2048x844-1.png\" alt=\"M&#xF4;j profil na Instagrame &#x1F642; M&#xF4;&#x17E;ete ma sledova&#x165; tu\" class=\"wp-image-56066\" title=\"\"><figcaption class=\"wp-element-caption\">M\u00f4j profil na Instagrame \ud83d\ude42 M\u00f4\u017eete ma sledova\u0165 <a href=\"https:\/\/www.instagram.com\/endijka\/\" target=\"_blank\" rel=\"noopener\">tu<\/a><\/figcaption><\/figure>\n\n<p>Popisok pou\u017eite sk\u00f4r na to, aby ste \u013eud\u00ed nal\u00e1kali na kliknutie na v\u00e1\u0161 blog alebo e-shop. <\/p>\n\n<p><strong>M\u00f4j popis teda znie:<\/strong><\/p>\n\n<p><em>Cestovate\u013eka, \ud83d\udc70\ud83c\udffc\ud83e\udd35\ud83c\udffc@lukaskonecny a psia mama @karelcockapoo<br\/>\ud83d\udcbbOnline marketing a bloger<br\/>P\u00ed\u0161em o tom, ko\u013eko stoj\u00ed cestovanie a ako zar\u00e1ba\u0165 online \ud83d\udc47\ud83c\udffb<\/em><\/p>\n\n<p>Z toho by ste mali pochopi\u0165, \u017ee m\u00f4j profil bude ve\u013ea o cestovan\u00ed s man\u017eelom a na\u0161\u00edm psom Karlom. Dozviete sa tie\u017e, \u017ee sa \u017eiv\u00edm online marketingom a som blogerka. Z\u00e1rove\u0148 je tu v\u00fdzva na kliknutie na odkaz ni\u017e\u0161ie, ktor\u00fd vedie k na\u0161im \u010dl\u00e1nkom. <\/p>\n\n<p>Ak je va\u0161\u00edm hlavn\u00fdm cie\u013eom dosta\u0165 pou\u017e\u00edvate\u013eov na va\u0161u str\u00e1nku, v\u00e1\u0161 produkt alebo projekt, vyuvite ich, aby klikli. Sta\u010d\u00ed napr\u00edklad nap\u00edsa\u0165 <strong>&#8222;Vypo\u010dujte si m\u00f4j podcast&#8220;<\/strong> alebo <strong>&#8222;Stiahnite si ebook zdarma Ako zar\u00e1ba\u0165 zadarmo&#8220;<\/strong> alebo <strong>&#8222;Pre\u010d\u00edtajte si \u010dl\u00e1nok o zero waste&#8220;<\/strong>. \u0160t\u00fadie u\u017e mnohokr\u00e1t potvrdili, \u017ee tieto v\u00fdzvy k akcii, ako napr\u00edklad <strong>&#8222;Vypo\u010dujte&#8220;,<\/strong> <strong>&#8222;Stiahnite si&#8220;,<\/strong>&#8220; <strong>Pozrite sa&#8220;<\/strong> alebo <strong>&#8222;Pre\u010d\u00edtajte si<\/strong> &#8222;, naozaj funguj\u00fa. Tak pre\u010do to nevyu\u017ei\u0165?<\/p>\n\n<p><em>Tip: Predt\u00fdm, ako za\u010dnete p\u00edsa\u0165 svoje bio, pozrite si profily svojich konkurentov alebo in\u0161pir\u00e1ciu v rovnakom odvetv\u00ed. <\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_vytvarat_obsah_ktory_ludi_bavi\"><\/span>Ako vytv\u00e1ra\u0165 <g class=\"gr_ gr_3 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"3\" data-gr-id=\"3\">obsah<\/g>, ktor\u00fd <g class=\"gr_ gr_4 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"4\" data-gr-id=\"4\">\u013eud\u00ed<\/g> bav\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u010co publikova\u0165, o \u010dom p\u00edsa\u0165 a ako dosiahnu\u0165, aby to \u013eudia \u010d\u00edtali. V tejto \u010dasti sa pozrieme na nieko\u013eko tipov, ako to urobi\u0165. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Budte_konzistentni\"><\/span>5) Bu\u010fte konzistentn\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>O zladenom &#8222;feede&#8220; sa u\u017e nap\u00edsalo ve\u013ea. Ak neviete, \u010do je to feed: Instagram tak naz\u00fdva arch\u00edv zverejnen\u00fdch fotografi\u00ed, ktor\u00fd sa zobraz\u00ed po otvoren\u00ed v\u00e1\u0161ho profilu. <strong> Pou\u017e\u00edvate\u013e by mal na prv\u00fd poh\u013ead vedie\u0165, o \u010dom je v\u00e1\u0161 profil.<\/strong> &#8222;Ale ak ma zauj\u00edmaj\u00fa r\u00f4zne veci!&#8220; T\u00fato odpove\u010f som na \u0161koleniach po\u010dula u\u017e stokr\u00e1t. A v\u017edy d\u00e1vam t\u00fa ist\u00fa odpove\u010f:<\/p>\n\n<p><strong>Je naozaj d\u00f4le\u017eit\u00e9 dr\u017ea\u0165 sa jednej t\u00e9my. <\/strong>Ak cestujete, \u013eudia u v\u00e1s h\u013eadaj\u00fa in\u0161pir\u00e1ciu v s\u00favislosti s cestovan\u00edm a nechc\u00fa \u010d\u00edta\u0165 recept na b\u00e1bovku. Rad\u0161ej si ju dajte do Stories. Je to rovnak\u00e9 ako s blogom (aj ke\u010f tu je to sk\u00f4r kv\u00f4li SEO), nem\u00e1 zmysel robi\u0165 blog, kde p\u00ed\u0161ete o cestovan\u00ed, marketingu, m\u00f3de a sem-tam hod\u00edte nejak\u00fd recept! <\/p>\n\n<p>Profil by mal by\u0165 jednotn\u00fd nielen z h\u013eadiska t\u00e9my, ale aj vizu\u00e1lne zladen\u00fd. V\u00e4\u010d\u0161ina market\u00e9rov a influencerov pou\u017e\u00edva aplik\u00e1ciu Lightroom (<strong><a aria-label=\"jak na Lightroom (opens in a new tab)\" href=\"https:\/\/loudavymkrokem.cz\/uprava-fotek-presety\/\" target=\"_blank\" rel=\"noreferrer noopener\">ako na Lightroom<\/a><\/strong>), ale m\u00f4\u017eete pou\u017ei\u0165 aj in\u00e9 aplik\u00e1cie alebo upravova\u0165 priamo v slu\u017ebe Instagram (vyberte si jeden filter a dr\u017ete sa ho). Skvel\u00fd kurz o Lightroome n\u00e1jdete na <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Kurzeo.cz\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/kurzeo-cz\/\" data-shortcode=\"true\">Kurzeo.cz<\/a>, moju recenziu n\u00e1jdete <strong><a href=\"https:\/\/loudavymkrokem.cz\/kurzeo-recenze\/\" target=\"_blank\" rel=\"noreferrer noopener\">tu.<\/a><\/strong><\/p>\n\n<p><strong>\u010co nerobi\u0165:<\/strong><\/p>\n\n<p>Existuj\u00fa &#8222;umelci&#8220;, ktor\u00ed svoje fotografie prejd\u00fa cez 20 aplik\u00e1ci\u00ed. Rad\u0161ej by ste mali absolvova\u0165 kurz <strong>Lightroom<\/strong> alebo <a href=\"https:\/\/loudavymkrokem.cz\/5-nejlepsich-lightroom-presetu\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"kupte presety od bloger&#x16F; (opens in a new tab)\"><strong>k\u00fapi\u0165 presety od blogerov<\/strong><\/a> (prednastaven\u00e9 filtre), preto\u017ee Lightroom naozaj zvl\u00e1dne v\u0161etko, \u010do potrebujete. \u00daprava jednej fotografie pomocou 20 filtrov v r\u00f4znych aplik\u00e1ci\u00e1ch je strata \u010dasu. <\/p>\n\n<p><em>Tip: V aplik\u00e1cii Preview alebo Buffer m\u00f4\u017eete nahra\u0165 fotografie, ktor\u00e9 pl\u00e1nujete zverejni\u0165, a pozrie\u0165 sa, ako spolu ladia. <\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Ake_fotografie_publikovat\"><\/span>6) Ak\u00e9 <g class=\"gr_ gr_3 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"3\" data-gr-id=\"3\">fotografie<\/g> <g class=\"gr_ gr_4 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"4\" data-gr-id=\"4\">publikova\u0165<\/g>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Nezverej\u0148ujte fotografie a vide\u00e1, s ktor\u00fdmi nie ste \u00faplne spokojn\u00ed. Ak nem\u00e1te kvalitn\u00fd vizu\u00e1l, rad\u0161ej neprispievajte. <strong>Optim\u00e1lna ve\u013ekos\u0165 fotografie pre Instagram je 1080 x 1350 pixelov (na v\u00fd\u0161ku). <\/strong>Samozrejme, m\u00f4\u017eete sa dr\u017ea\u0165 klasick\u00e9ho \u0161tvorcov\u00e9ho form\u00e1tu, ktor\u00fd tie\u017e funguje. <strong>Market\u00e9rom a zna\u010dk\u00e1m neodpor\u00fa\u010dam form\u00e1ty na \u0161\u00edrku, preto\u017ee <\/strong>zaberaj\u00fa ove\u013ea menej miesta na obrazovke a je menej pravdepodobn\u00e9, \u017ee zaujm\u00fa. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"1200\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Instagram-profilu-Ochutnej-orech.jpg\" alt=\"Fotografie by mali na prv&#xFD; poh&#x13E;ad ladi&#x165;, zdroj Instagram @ochutnejorech\" class=\"wp-image-56067\" title=\"\"><figcaption class=\"wp-element-caption\">Fotografie by mali na prv\u00fd poh\u013ead ladi\u0165, zdroj Instagram @ochutnejorech<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_co_si_treba_davat_pozor_na_fotke\"><\/span>Na \u010do si treba d\u00e1va\u0165 pozor na fotke<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Aby bola ostr\u00e1<\/strong><\/li>\n\n\n\n<li><strong>Bola u\u017e\u00edvate\u013eom zrozumite\u013en\u00e1<\/strong><\/li>\n\n\n\n<li><strong>Relevantn\u00e1 pre va\u0161e zameranie<\/strong><\/li>\n<\/ul>\n\n<p><strong>Pozor:<\/strong> Vysokokvalitn\u00fd obsah nemus\u00ed v\u017edy znamena\u0165, \u017ee mus\u00edte fotografova\u0165 na zrkadlovku, v\u0161etko mus\u00ed by\u0165 dokonale naaran\u017eovan\u00e9 a upraven\u00e9 v Lightroome. V\u00e1\u0161 feed sa m\u00f4\u017ee pokojne sklada\u0165 z momentiek. <strong>Neodpor\u00fa\u010dam v\u0161ak jeden de\u0148 zverejni\u0165 chladn\u00fa produktov\u00fa fotku, druh\u00fd de\u0148 repostn\u00fa\u0165 fotografiu od in\u00e9ho pou\u017e\u00edvate\u013ea, tret\u00ed de\u0148 urobi\u0165 momentku zo z\u00e1kulisia a \u0161tvrt\u00fd de\u0148 zverejni\u0165 fotografiu od profesion\u00e1lneho fotografa.<\/strong> Nezabudnite by\u0165 jednotn\u00ed a neby\u0165, ako sa hovor\u00ed v slovenskom pr\u00edslov\u00ed, &#8222;in\u00fd kraj, in\u00fd mrav&#8220;. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Ake_farby_su_najlepsie\"><\/span>7) Ak\u00e9 <g class=\"gr_ gr_3 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"3\" data-gr-id=\"3\">farby<\/g> s\u00fa najlep\u0161ie!?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Opakovan\u00e9 <strong>\u0161t\u00fadie potvrdzuj\u00fa, \u017ee fotografie, na ktor\u00fdch prevl\u00e1da modr\u00e1 farba, maj\u00fa o 24 % lep\u0161ie v\u00fdsledky <\/strong>ako fotografie, na ktor\u00fdch prevl\u00e1da \u010derven\u00e1 alebo \u017elt\u00e1 farba. Koniec koncov, niet divu, \u017ee <strong>modr\u00e1 je najob\u013e\u00fabenej\u0161ou farbou <\/strong>na svete. Podobne aj svetl\u00e9 fotografie s\u00fa o 24 % \u00faspe\u0161nej\u0161ie ako fotografie tmav\u00e9. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Fotografia_galeria_alebo_video_Ktory_typ_prispevku_funguje_najlepsie\"><\/span>8) Fotografia, gal\u00e9ria alebo video: Ktor\u00fd typ pr\u00edspevku funguje najlep\u0161ie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Najnov\u0161ie \u0161t\u00fadie <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.socialinsider.io\/blog\/instagram-content-research\/\" target=\"_blank\"><strong>od Social Insider<\/strong><\/a> ukazuj\u00fa, <strong>\u017ee najlep\u0161\u00ed engagement maj\u00fa fotogal\u00e9rie, a to od 1,65 % do 5,13 % v z\u00e1vislosti od ve\u013ekosti \u00fa\u010dtu<\/strong>. Dosahuj\u00fa o 0,25 % &#8211; 0,51 % vy\u0161\u0161\u00ed engagement ako vide\u00e1 a jednotliv\u00e9 fotografie. Tie mali v tejto \u0161t\u00fadii najhor\u0161iu mieru engagementu. To, \u010do plat\u00ed pre in\u00fdch, nemus\u00ed plati\u0165 pre v\u00e1s. Nakoniec je to v\u017edy o kvalite obsahu. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Ako_a_co_zverejnovat_na_Instagrame\"><\/span>9) Ako a \u010do zverej\u0148ova\u0165 na Instagrame<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Ak chcete by\u0165 \u00faspe\u0161n\u00ed na soci\u00e1lnych m\u00e9di\u00e1ch, mus\u00edte by\u0165 trochu copywriter. Na soci\u00e1lnych sie\u0165ach vl\u00e1dnu em\u00f3cie a vtip &#8211; najm\u00e4 na Slovensku sa bez vtipu nezaob\u00eddeme. P\u00ed\u0161te a publikujte len vtedy, ke\u010f m\u00e1te \u010do poveda\u0165. Alebo rad\u0161ej ml\u010dte.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_com_mam_pisat\"><\/span>O \u010dom m\u00e1m p\u00edsa\u0165?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Sna\u017ete sa predv\u00edda\u0165, \u010do by \u013eud\u00ed mohlo zauj\u00edma\u0165, ulo\u017ei\u0165 si ot\u00e1zky, ktor\u00e9 v\u00e1m nap\u00ed\u0161u, a pom\u00e1hajte im s probl\u00e9mami, ktor\u00e9 ich tr\u00e1pia. Ak rob\u00edte Instagram pre firmu, ukladajte ot\u00e1zky, ktor\u00e9 prich\u00e1dzaj\u00fa v chate a v e-maili. Toto s\u00fa najlep\u0161ie zdroje na p\u00edsanie pr\u00edspevkov na soci\u00e1lne siete a firemn\u00fd blog. Zauj\u00edmajte sa o to, \u010do va\u0161ich z\u00e1kazn\u00edkov alebo sledovate\u013eov zauj\u00edma, a hovorte s nimi.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kde_najst_inspiraciu\"><\/span>Kde n\u00e1js\u0165 in\u0161pir\u00e1ciu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Ot\u00e1zky od z\u00e1kazn\u00edkov, followerov (e-mail, chat, direct spr\u00e1vy)<\/strong><\/li>\n\n\n\n<li><strong>Diskusn\u00e9 f\u00f3ra o t\u00e9me, o ktorej p\u00ed\u0161ete<\/strong><\/li>\n\n\n\n<li><strong>Z\u00e1ujmov\u00e9 skupiny na FB<\/strong><\/li>\n\n\n\n<li><strong>Blogy o t\u00e9me<\/strong><\/li>\n\n\n\n<li><strong>Konkurencia <\/strong><\/li>\n\n\n\n<li><strong>Recenzie<\/strong><\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1852\" height=\"1098\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/cestovani_koronavirus_instagram.jpg\" alt=\"P&#xED;&#x161;te o tom, &#x10D;o &#x13E;ud&#xED; aktu&#xE1;lne zauj&#xED;ma, zdroj m&#xF4;j Instagram @endijka\" class=\"wp-image-56068\" title=\"\"><figcaption class=\"wp-element-caption\">P\u00ed\u0161te o tom, \u010do \u013eud\u00ed aktu\u00e1lne zauj\u00edma, zdroj m\u00f4j Instagram @endijka<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipy_pre_zacinajucich_influencerov\"><\/span>Tipy pre za\u010d\u00ednaj\u00facich influencerov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Pre\u010d\u00edtajte si, \u010do p\u00ed\u0161u in\u00ed vplyvn\u00ed \u013eudia vo va\u0161ej oblasti, \u010do funguje a \u010do nie<\/li>\n\n\n\n<li>Nekop\u00edrujte, ale in\u0161pirujte sa<\/li>\n\n\n\n<li>Bu\u010fte \u00faprimn\u00ed a autentick\u00ed<\/li>\n<\/ul>\n\n<p>Ak chcete zlep\u0161i\u0165 svoje copy, odpor\u00fa\u010dam stiahnu\u0165 tri <a href=\"https:\/\/ottobohus.cz\/trilogie-zdarma\" target=\"_blank\" rel=\"noopener\"><strong>e-knihy<\/strong><\/a> od Boha v\u0161etk\u00fdch copywriterov v \u010cesku. Dobre, neviem, \u010di <strong>je Ottu Bohu\u0161 bohom copywritingu, ale jeho e-knihy s\u00fa skvel\u00e9, praktick\u00e9 a pre\u010d\u00edtate ich za chv\u00ed\u013eku.<\/strong> A \u010do je najd\u00f4le\u017eitej\u0161ie &#8211; s\u00fa ZADARMO. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Ake_dlhe_by_mali_byt_popisky\"><\/span>10) Ak\u00e9 dlh\u00e9 by mali by\u0165 popisky?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Pravdepodobne ste si v\u0161imli, \u017ee mnoh\u00ed slovensk\u00ed influenceri sa \u0161pecializuj\u00fa na titulky, ktor\u00e9 pripom\u00ednaj\u00fa sk\u00f4r slohy. Tie m\u00f4\u017eu fungova\u0165 skvele &#8211; ak m\u00e1te \u010do poveda\u0165. Ako v\u0161ak ukazuj\u00fa \u0161t\u00fadie, menej m\u00f4\u017ee by\u0165 viac. To plat\u00ed najm\u00e4 pre firemn\u00e9 profily. <\/p>\n\n<p><strong>Pod\u013ea minuloro\u010dnej \u0161t\u00fadie spolo\u010dnosti Social Insider mali najv\u00fdkonnej\u0161ie pr\u00edspevky menej ako 10 slov. <\/strong>Ide v\u0161ak o medzin\u00e1rodn\u00fa \u0161t\u00fadiu a pr\u00edspevky boli v angli\u010dtine, tak\u017ee <strong>tieto inform\u00e1cie berte s ve\u013ekou rezervou<\/strong>. Pre ka\u017ed\u00fd profil m\u00f4\u017ee fungova\u0165 nie\u010do in\u00e9. Preto namiesto po\u010d\u00edtania slov venujte \u010das p\u00edsaniu kvalitn\u00fdch a hodnotn\u00fdch pr\u00edspevkov, ktor\u00e9 bud\u00fa \u013eud\u00ed bavi\u0165. A experimentujte. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Preco_a_ako_pouzivat_hashtagy\"><\/span>11) Pre\u010do a ako pou\u017e\u00edva\u0165 hashtagy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Instagram pou\u017e\u00edva na <strong>kategoriz\u00e1ciu pr\u00edspevkov<\/strong> hashtagy (kr\u00ed\u017eiky pred slovom, napr\u00edklad #travel, #dovolenka at\u010f.). Preto, ke\u010f vyh\u013ead\u00e1te #sunset alebo #zapadslnka, zobrazia sa v\u00e1m fotografie pou\u017e\u00edvate\u013eov so z\u00e1padom slnka. Ak prid\u00e1te tento hashtag k fotografii, pou\u017e\u00edvatelia ho m\u00f4\u017eu pou\u017ei\u0165 na vyh\u013eadanie va\u0161ej fotografie. <\/p>\n\n<p>Okrem toho teraz m\u00f4\u017eu \u013eudia d\u00e1va\u0165 &#8222;follow&#8220; hashtagy, tak\u017ee je mo\u017en\u00e9, \u017ee <strong>v\u00fdberom spr\u00e1vnych hashtagov sa va\u0161e fotografie m\u00f4\u017eu pou\u017e\u00edvate\u013eom zobrazova\u0165 priamo v ich feede<\/strong> (hlavn\u00e1 n\u00e1stenka, kde sa zobrazuj\u00fa fotografie od pou\u017e\u00edvate\u013eov, ktor\u00fdch sledujete). <\/p>\n\n<p>Ak ste v pou\u017e\u00edvan\u00ed hashtagov nov\u00e1\u010dik, mali by ste vedie\u0165, \u017ee ich nemo\u017eno tvori\u0165 s bodkami (.), symbolmi (!?) ani medzerami. Naopak, m\u00f4\u017eu obsahova\u0165 smajl\u00edky.<\/p>\n\n<p><strong>Hashtagy m\u00f4\u017eu by\u0165 k\u013e\u00fa\u010dom nielen k z\u00edskaniu prv\u00fdch followerov, ale aj tzv. &#8222;power likes&#8220; (viac ni\u017e\u0161ie) a v\u0161imli si v\u00e1s vplyvnej\u0161ie \u00fa\u010dty. V\u00fdber spr\u00e1vnych hashtagov je preto ve\u013emi d\u00f4le\u017eit\u00fd.<\/strong><\/p>\n\n<p><em>Tip: V\u017edy, ke\u010f pre klienta pripravujeme strat\u00e9giu, pracujeme aj na relevantn\u00fdch hashtagoch, v\u010faka \u010domu sa n\u00e1m u\u017e pri prv\u00fdch pr\u00edspevkoch na \u00faplne novom \u00fa\u010dte podarilo dosiahnu\u0165 \u00fa\u017easn\u00fdch 10 000 zobrazen\u00ed. <\/em><\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_napisat_hashtag_Na_Windowse_a_Macbooku\"><\/span>Ako nap\u00edsa\u0165 # hashtag? Na Windowse a Macbooku<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>Najjednoduch\u0161ie je pou\u017ei\u0165 <strong>prav\u00e9 tla\u010didlo Alt<\/strong> alebo <a href=\"https:\/\/znakynaklavesnici.cz\/alt-altgr\/\" target=\"_blank\" rel=\"noopener\"><strong>Alt Gr<\/strong><\/a>. Alt sa nach\u00e1dza napravo od tla\u010didla medzern\u00edka. Stla\u010dte a podr\u017ete ho a po\u010das toho stla\u010dte tla\u010didlo X. <\/p>\n\n<p>Na Macbooku sa #hashtag<strong> p\u00ed\u0161e podr\u017ean\u00edm prav\u00e9ho tla\u010didla option a stla\u010den\u00edm \u010d\u00edsla tri. <\/strong> <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Ako_vybrat_hashtagy\"><\/span>12) Ako vybra\u0165 hashtagy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Niektor\u00e9 hashtagy s\u00fa tak\u00e9 popul\u00e1rne, \u017ee pod nimi n\u00e1jdete mili\u00f3ny fotografi\u00ed, napr\u00edklad <strong>pod #travel u\u017e pou\u017e\u00edvatelia uverejnili 467 757 079 pr\u00edspevkov<\/strong>. Preto sa v\u00f4bec neoplat\u00ed pou\u017e\u00edva\u0165 tak\u00fdto hashtag, preto\u017ee fotografie sa tam prid\u00e1vaj\u00fa tak r\u00fdchlo, \u017ee v\u00e1\u0161 pr\u00edspevok zapadne. <\/p>\n\n<p>Nem\u00e1 zmysel vym\u00fd\u0161\u013ea\u0165 si vlastn\u00e9 hashtagy ako #jdurybarit, pod ktor\u00fdmi nen\u00e1jdete ani jeden pr\u00edspevok. \u013dudia tento hashtag nepou\u017e\u00edvaj\u00fa ani nesleduj\u00fa. <\/p>\n\n<p><strong>Na za\u010diatok odpor\u00fa\u010dam vybera\u0165 hashtagy, ktor\u00e9 maj\u00fa 10 a\u017e 100 tis\u00edc fotografi\u00ed. <\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_vyhladavat_relevantne_hashtagy\"><\/span>Ako vyh\u013ead\u00e1va\u0165 relevantn\u00e9 hashtagy?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Existuj\u00fa na to r\u00f4zne n\u00e1stroje, ale ten najlep\u0161\u00ed u\u017e m\u00e1te v mobilnom telef\u00f3ne. Do vyh\u013ead\u00e1vania na Instagrame zadajte hashtag s va\u0161\u00edm zameran\u00edm (v sloven\u010dine). Ak v\u00e1s zauj\u00edma cestovanie, bude to &#8222;cestovanie&#8220;. Instagram v\u00e1m zobraz\u00ed podobn\u00e9 hashtagy &#8222;related hashtags&#8220; a <strong>takto postupne prech\u00e1dzajte r\u00f4zne hashtagy, k\u00fdm nezhroma\u017ed\u00edte 9-15 hashtagov. <\/strong> <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1125\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/jak_hledat_hashtagy-2048x1125-1.jpg\" alt=\"Pou&#x17E;&#xED;vajte na&#x161;epk&#xE1;va&#x10D; priamo z Instagramu\" class=\"wp-image-56069\" title=\"\"><figcaption class=\"wp-element-caption\">Pou\u017e\u00edvajte na\u0161epk\u00e1va\u010d priamo z Instagramu<\/figcaption><\/figure>\n\n<p>Pri hashtagoch sa nepozerajte len na po\u010det uverejnen\u00fdch pr\u00edspevkov, ale aj na to, ak\u00e9 pr\u00edspevky s\u00fa pod nimi uverejnen\u00e9. Mali by by\u0165 v s\u00falade s obsahom, ktor\u00fd publikujete alebo pl\u00e1nujete publikova\u0165.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Kolko_hashtagov_uviest_pod_prispevkom\"><\/span>13) Ko\u013eko hashtagov uvies\u0165 pod pr\u00edspevkom?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Instagram umo\u017e\u0148uje pou\u017e\u00edva\u0165 30 hashtagov, ale o tom, ko\u013eko z nich je pre market\u00e9rov najlep\u0161ie pou\u017e\u00edva\u0165, sa ved\u00fa diskusie. Je pravda, \u017ee hashtagy pom\u00e1haj\u00fa v\u00e1\u0161mu organick\u00e9mu (neplaten\u00e9mu) dosahu a v\u010faka tomu v\u00e1s m\u00f4\u017eu objavi\u0165 \u010fal\u0161\u00ed pou\u017e\u00edvatelia. <\/p>\n\n<p>Niektor\u00ed v\u0161ak tvrdia, \u017ee 30 hashtagov vyzer\u00e1 ako spam a odkazuj\u00fa <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/instagram-marketing\/guide-to-creating-the-best-instagram-post-2020\/\" target=\"_blank\"><strong>na \u0161t\u00fadie, ktor\u00e9 potvrdili, \u017ee<\/strong><\/a> pr\u00edli\u0161 ve\u013ea hashtagov m\u00f4\u017ee zn\u00ed\u017ei\u0165 anga\u017eovanos\u0165. <strong>Naj\u010dastej\u0161ie sa hovor\u00ed o &#8222;bezpe\u010dnom&#8220; po\u010dte 11 hashtagov, ale niektor\u00ed tvrdia, \u017ee m\u00f4\u017eete pou\u017ei\u0165 2 a\u017e 8 hashtagov v nadpise a \u010fal\u0161\u00edch 4 a\u017e 5 v koment\u00e1ri.<\/strong><\/p>\n\n<p>Odpor\u00fa\u010dam testova\u0165 a testova\u0165 a nakoniec zist\u00edte, \u010do v\u00e1m najviac vyhovuje.<\/p>\n\n<p><em>Tip: Nez\u00e1le\u017e\u00ed na tom, \u010di hashtagy uvediete priamo v popisku fotografie alebo ako koment\u00e1r pod fotografiou. <\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Co_robit_so_smajlikmi_alebo_preco_pouzivat_emotikony\"><\/span>14) \u010co robi\u0165 so smajl\u00edkmi alebo pre\u010do pou\u017e\u00edva\u0165 emotikony<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Pou\u017e\u00edva\u0165 alebo nepou\u017e\u00edva\u0165 emotikony? Hoci sa \u0161t\u00fadie l\u00ed\u0161ia v tom, do akej miery pou\u017e\u00edvanie emotikonov zvy\u0161uje anga\u017eovanos\u0165, z\u00e1ver je v\u017edy rovnak\u00fd: pou\u017e\u00edvajte ich. A \u010d\u00edm viac, t\u00fdm lep\u0161ie. <strong>Pod\u013ea najnov\u0161\u00edch \u00fadajov spolo\u010dnosti Social Insider maj\u00fa najlep\u0161ie v\u00fdsledky pr\u00edspevky s 25 emotikonmi. <\/strong>\u00daprimne, neviem, \u010di sa mi niekedy podarilo dosta\u0165 to\u013eko smajl\u00edkov do jedn\u00e9ho pr\u00edspevku, alebo \u010di som niekedy videla pr\u00edspevok s to\u013ek\u00fdmi smajl\u00edkmi. <\/p>\n\n<p>Star\u0161ia \u0161t\u00fadia spolo\u010dnosti quintly z roku 2017 tvrd\u00ed, \u017ee<strong> dok\u00e1\u017ee zv\u00fd\u0161i\u0165 anga\u017eovanos\u0165 a\u017e o 15 %, nov\u0161ia \u0161t\u00fadia spolo\u010dnosti Social Insider z druhej polovice roka 2019 uk\u00e1zala, \u017ee fotografie s emotikonmi v popisku maj\u00fa v priemere o 26 % vy\u0161\u0161iu anga\u017eovanos\u0165 a <\/strong>v pr\u00edpade vide\u00ed je rozdiel e\u0161te v\u00fdraznej\u0161\u00ed. Vide\u00e1 s emotikonmi v popise maj\u00fa o 70 % vy\u0161\u0161iu anga\u017eovanos\u0165 ako vide\u00e1 bez emotikonov. Napriek tomu 50 % pou\u017e\u00edvate\u013eov emotikony nepou\u017e\u00edva, tak pre\u010do ich nezaradi\u0165? <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Anglictina_alebo_slovencina_%E2%80%93_alebo_preco_tolko_ludi_robi_chybu\"><\/span>15) Angli\u010dtina alebo sloven\u010dina &#8211; alebo pre\u010do to\u013eko \u013eud\u00ed rob\u00ed chybu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>&#8222;Nap\u00edsala som svoj prv\u00fd pr\u00edspevok v sloven\u010dine a dostal najlep\u0161iu odozvu v \u017eivote,&#8220; ozn\u00e1mila mi kamar\u00e1tka a ja som si pomyslela, \u010di ma posledn\u00e9 tri roky po\u010d\u00favala. P\u00edsa\u0165 po anglicky, nie\u010do po \u0161panielsky, ob\u010das si strihn\u00fa\u0165 nejak\u00fd cit\u00e1t vo franc\u00faz\u0161tine, a ke\u010f chcem nad\u00e1va\u0165, tak to nap\u00edsa\u0165 po slovensky. <\/p>\n\n<p>Po\u010fme si to ujasni\u0165: P\u00edsanie v angli\u010dtine, ke\u010f je v\u00e4\u010d\u0161ina va\u0161ich sledovate\u013eov zo Slovenska, je blbos\u0165. \u00c1no, je to hl\u00fape, aj ke\u010f pr\u00e1ve \u017eijete na Z\u00e9ladne alebo v Kanade a va\u0161ich p\u00e4\u0165 kamar\u00e1tov z pr\u00e1ce, ktor\u00ed nerozumej\u00fa \u010desky, v\u00e1s za\u010dalo sledova\u0165 na Instagrame. <\/p>\n\n<p>&#8222;Ale Slov\u00e1ci hovoria anglicky!&#8220; alebo &#8222;Moji priatelia hovoria anglicky&#8220;. <strong>Nechcem v\u00e1s roz\u010darova\u0165, ale t\u00fato te\u00f3riu si vysk\u00fa\u0161alo mnoho \u013eud\u00ed a nakoniec v\u017edy zistili, \u017ee p\u00edsa\u0165 v sloven\u010dine je v\u00fdhodnej\u0161ie. <\/strong> <\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ano_niektori_influenceri_pisu_v_anglictine_a_potom_v_slovencine_Ale\"><\/span>\u00c1no, niektor\u00ed influenceri p\u00ed\u0161u v angli\u010dtine a potom v sloven\u010dine. Ale:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<ol class=\"wp-block-list\">\n<li>S\u00fa v inej situ\u00e1cii ako vy<\/li>\n\n\n\n<li>Ako viete, \u017ee by ich po\u010det st\u00fapencov ner\u00e1stol r\u00fdchlej\u0161ie, keby p\u00edsali v sloven\u010dine?<\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Insta_Stories_a_Instagram_Reels\"><\/span>16) Insta Stories a Instagram Reels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Insta Stories alebo pr\u00edbehy, ktor\u00e9 na Instagrame zmizn\u00fa do 24 hod\u00edn. Ide o funkciu, ktor\u00e1 sa zo Snapchatu roz\u0161\u00edrila na v\u00e4\u010d\u0161inu soci\u00e1lnych siet\u00ed a na Slovensku je naj\u00faspe\u0161nej\u0161ia na Instagrame. Kvalita va\u0161ich pr\u00edbehov m\u00f4\u017ee rozhodn\u00fa\u0165 o tom, \u010di v\u00e1s \u013eudia bud\u00fa dlhodobo sledova\u0165. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/unfold_aplikace_na_tvorbu_stories.jpg\" alt=\"Unfold - aplik&#xE1;cia na tvorbu stories\" class=\"wp-image-56070\" title=\"\"><figcaption class=\"wp-element-caption\">Unfold &#8211; aplik\u00e1cia na tvorbu stories<\/figcaption><\/figure>\n\n<p>Vzh\u013eadom na to, \u017ee ka\u017ed\u00fd de\u0148 pou\u017e\u00edva storiesky (ako ich my niekedy famili\u00e1rne naz\u00fdvame) 500 mili\u00f3nov pou\u017e\u00edvate\u013eov, s\u00fa pre influencerov a zna\u010dky \u010doraz d\u00f4le\u017eitej\u0161ie. <\/p>\n\n<p>Na vytv\u00e1ranie pr\u00edbehov odpor\u00fa\u010dam mobiln\u00fa aplik\u00e1ciu Unfold alebo Mojo, v ktorej m\u00f4\u017eete v okamihu vytvori\u0165 \u0161t\u00fdlovo vyzeraj\u00face pr\u00edbehy. <\/p>\n\n<p>\u013dudia sa radi hraj\u00fa a Instagram to vie, preto prid\u00e1va \u010doraz viac hern\u00fdch prvkov. Do pr\u00edbehov m\u00f4\u017eete prida\u0165 ankety, hlasovania a dokonca aj odpo\u010d\u00edtavanie. Na pozadie m\u00f4\u017eete \u013eahko prida\u0165 hudbu, nie\u010do tam nap\u00edsa\u0165 alebo nama\u013eova\u0165. Skvel\u00fd \u010dl\u00e1nok o <strong><a href=\"https:\/\/www.dianaella.com\/2019\/05\/01\/18-funkci-a-tipu-pro-instagram-stories-posunte-sva-instastories-o-level-vys\/\" target=\"_blank\" rel=\"noopener\">18 (skryt\u00fdch) funkci\u00e1ch a tipoch na Instagram Stories<\/a><\/strong> m\u00e1 na svojom blogu Diana Zad\u00e1kov\u00e1. <\/p>\n\n<p>Tip: Do rekl\u00e1m Insta Stories m\u00f4\u017eete teraz prid\u00e1va\u0165 ankety a prv\u00e9 \u0161tatistiky ukazuj\u00fa n\u00e1rast konverzi\u00ed o desiatky percent. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_su_to_Instagram_Reels_a_preco_ich_vytvarat\"><\/span>\u010co s\u00fa to Instagram Reels a pre\u010do ich vytv\u00e1ra\u0165?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Form\u00e1t Instagram Reels bol prv\u00fdkr\u00e1t spusten\u00fd pre pou\u017e\u00edvate\u013eov v Braz\u00edlii (kde bol zaznamenan\u00fd n\u00e1rast pou\u017e\u00edvania Instagramu o 4,3 %) a ide o form\u00e1t kr\u00e1tkych vide\u00ed, ktor\u00fdm Instagram bojuje proti svojmu konkurentovi TikTok. To je jeden z d\u00f4vodov, pre\u010do Instagram v s\u00fa\u010dasnosti podporuje Reels viac ako in\u00e9 typy obsahu. Spo\u010diatku bol rozsah len 15 sek\u00fand, potom sa zv\u00fd\u0161il na 30 sek\u00fand a nakoniec na 60 sek\u00fand a v m\u00e1ji za\u010dal Instagram testova\u0165 90-sekundov\u00e9 Reels s vybran\u00fdmi pou\u017e\u00edvate\u013emi. Organicky s nimi m\u00f4\u017eete dosiahnu\u0165 ove\u013ea v\u00e4\u010d\u0161\u00ed dosah ako s ak\u00fdmko\u013evek in\u00fdm form\u00e1tom na Instagrame.<\/p>\n\n<p><strong>Maxim\u00e1lna ve\u013ekos\u0165 vide\u00ed je 4 GB<\/strong> a <strong>maxim\u00e1lna d\u013a\u017eka 60 sek\u00fand<\/strong> (pokia\u013e nepatr\u00edte medzi vybran\u00fa skupinu \u013eud\u00ed, pre ktor\u00fdch Instagram testuje dlh\u0161\u00ed form\u00e1t). <\/p>\n\n<p>9 z 10 pou\u017e\u00edvate\u013eov Instagramu sleduje vide\u00e1 t\u00fd\u017edenne a 50 % pou\u017e\u00edvate\u013eov pou\u017e\u00edva slu\u017ebu Explore mesa\u010dne. <strong>Reels sa stali najr\u00fdchlej\u0161ie rast\u00facim form\u00e1tom na svete. <\/strong><\/p>\n\n<p>Instagram Reels maj\u00fa tie\u017e najvy\u0161\u0161iu mieru zapojenia, tak\u017ee sa do nich oplat\u00ed investova\u0165.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_ziskat_prvych_followers\"><\/span>Ako z\u00edska\u0165 prv\u00fdch followers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>A teraz sme kone\u010dne pri kapitole, na ktor\u00fa ste v\u0161etci \u010dakali. Ak ste do\u010d\u00edtali a\u017e sem: \u010eakujem. Ak ste sa sem iba doscrollovali, nevad\u00ed. Viem, \u017ee v\u00e1s tla\u010d\u00ed \u010das. Nebudem teda \u010falej zdr\u017eova\u0165.<\/p>\n\n<p>Najv\u00e4\u010d\u0161\u00edm zlom, bez ktor\u00e9ho sa \u00faspe\u0161n\u00fd profil nezaob\u00edde, je \u010das. V\u00e1\u0161 investovan\u00fd \u010das. <strong>V\u0161etci t\u00ed, ktor\u00ed bud\u00fa vym\u00fd\u0161\u013ea\u0165 nejak\u00e9 skratky, sna\u017ei\u0165 sa n\u00e1js\u0165 roboty, programy a aplik\u00e1cie na lajkovanie, sledovanie a &#8222;robenie bohvie \u010doho&#8220;, skon\u010dia bu\u010f s blokovan\u00edm zo strany Instagramu, falo\u0161n\u00fdmi alebo neakt\u00edvnymi sledovate\u013emi a s Instagramom, ktor\u00fd bude nepou\u017eite\u013en\u00fd.<\/strong> Nebudem tu vysvet\u013eova\u0165 algoritmus Instagramu, ale majte na pam\u00e4ti to, \u010do chce ka\u017ed\u00e1 soci\u00e1lna sie\u0165: aby ste tr\u00e1vili \u010das a boli akt\u00edvni. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Sledujte_ostatnych\"><\/span>17) Sledujte ostatn\u00fdch <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Ak chcete z\u00edska\u0165 prv\u00fdch sledovate\u013eov, mus\u00edte sledova\u0165 ostatn\u00fdch a vytvori\u0165 si vlastn\u00fa komunitu \u013eud\u00ed. <\/p>\n\n<p>N\u00e1jdite \u00fa\u010dty, ktor\u00e9 maj\u00fa 10 000 alebo viac sledovate\u013eov a s\u00fa tematicky podobn\u00e9 v\u00e1\u0161mu \u00fa\u010dtu. Pozrite sa, kto im dal naposledy follow. Z t\u00fdchto \u013eud\u00ed si vyberte t\u00fdch, ktor\u00fdch budete nasledova\u0165. <\/p>\n\n<p>Vyberajte si \u013eud\u00ed, ktor\u00ed maj\u00fa svoju profilov\u00fa fotografiu, nikdy nesledujte \u013eud\u00ed bez profilovej fotografie, tu je pod\u013ea <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/brandongaille.com\/\" target=\"_blank\"><strong>Brandon Gaile<\/strong><\/a> menej pravdepodobn\u00e9, \u017ee v\u00e1s bud\u00fa sledova\u0165 sp\u00e4\u0165. \u00dadajne je tie\u017e ni\u017e\u0161ia \u0161anca na profilov\u00e9 fotografie s p\u00e1rmi.<\/p>\n\n<p>Predt\u00fdm, ako d\u00e1te follow,<strong> pozrite si profil, prezrite si fotografie na \u00fa\u010dte, lajkujte ich a komentujte, ak v\u00e1s nie\u010do zaujme. Je to ve\u013ea pr\u00e1ce, ktor\u00e1 sa v\u0161ak oplat\u00ed. <\/strong><\/p>\n\n<p><strong>Nikdy ned\u00e1vajte follow viac ako 20 \u013eu\u010fom naraz. <\/strong>Ani nikdy zbesilo nelajkujte jedn\u00e9mu profilu fotky. Instagram to bude pova\u017eova\u0165 za podozriv\u00e9 a zablokuje v\u00e1m \u00fa\u010det. <\/p>\n\n<p>Nezab\u00fadajte, \u017ee <strong>vytv\u00e1rate komunitu \u013eud\u00ed, nesna\u017e\u00edte sa len o to, aby niekto klikol na follow. <\/strong>Chcete si s nimi vybudova\u0165 vz\u0165ah &#8211; virtu\u00e1lny vz\u0165ah &#8211; a ten, rovnako ako ten skuto\u010dn\u00fd, si vy\u017eaduje ur\u010dit\u00fa pr\u00e1cu. <\/p>\n\n<p>Raz pr\u00edde \u010das, ke\u010f budete sledova\u0165 to\u013eko \u013eud\u00ed, \u017ee sa v tom prestanete orientova\u0165. <strong>Nie je ni\u010d zl\u00e9 na tom, ak d\u00e1te unfollow \u013eu\u010fom, ktor\u00ed nekomunikuj\u00fa, nereaguj\u00fa na va\u0161e pr\u00edspevky a ani v ich pr\u00edspevkoch nenach\u00e1dzate in\u0161pir\u00e1ciu.<\/strong> Nie je vo va\u0161ich sil\u00e1ch udr\u017eiava\u0165 kontakt so v\u0161etk\u00fdmi, a to je v poriadku. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Lajkovanie_%E2%80%93_rozdavajte_srdiecka\"><\/span>18) Lajkovanie &#8211; rozd\u00e1vajte srdie\u010dka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Instagram u\u017e d\u00e1vno rozpoznal, ke\u010f na lajkovanie pou\u017e\u00edvate botov. Navy\u0161e ani pou\u017e\u00edvatelia nie s\u00fa hl\u00fapi. <strong>Preto nepou\u017e\u00edvajte aplik\u00e1cie ani roboty. Rad\u0161ej si vyhra\u010fte \u010das\u0165 d\u0148a na prech\u00e1dzanie pr\u00edspevkov t\u00fdch, ktor\u00fdch sledujete, a pr\u00edspevkov pod pr\u00edslu\u0161n\u00fdmi pr\u00edspevkami a zv\u00fdraznite to, \u010do v\u00e1s zaujme. <\/strong><\/p>\n\n<p>Vyhnite sa zbesil\u00e9mu lajkovaniu, nielen\u017ee Instagram m\u00f4\u017ee zablokova\u0165 va\u0161e konto, ale chcete, aby sa pou\u017e\u00edvatelia nad va\u0161\u00edm pr\u00edspevkom pozastavili, a nie aby ho lajkovali v zbesilom \u00fatoku na Instagram. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Komentujte_a_ziskavajte_komentare\"><\/span>19) Komentujte a z\u00edskavajte koment\u00e1re<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Ak chcete, aby s vami \u013eudia za\u010dali akt\u00edvne komunikova\u0165 a komentova\u0165 va\u0161e pr\u00edspevky, <strong>mus\u00edte najprv investova\u0165 \u010das a za\u010da\u0165 s nimi komunikova\u0165. <\/strong>Nesna\u017ete sa s\u00fa\u0165a\u017ei\u0165 v tom, ko\u013eko fotografi\u00ed dok\u00e1\u017eete okomentova\u0165 &#8222;Kr\u00e1sna fotka\ud83e\udd17&#8220;, \u010d\u00edtajte pr\u00edspevky a skuto\u010dne reagujte na to, \u010do \u013eudia p\u00ed\u0161u. <\/p>\n\n<p>Op\u00e4\u0165: <strong>Dajte tomu \u010das a energiu<\/strong>. Nech sa v\u00e1m nestane, \u017ee k pr\u00edspevku, kde niekto p\u00ed\u0161e, ako ho na tomto mieste okradli, prid\u00e1te koment\u00e1r: &#8222;To je \u00fa\u017easn\u00e9 miesto! N\u00e1dhera.&#8220; \u00c1no, deje sa to. A \u010dasto. Samozrejme, to neznamen\u00e1, \u017ee by ste nikdy nemali p\u00edsa\u0165 \u013eu\u010fom, \u017ee urobili kr\u00e1snu fotografiu. <\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/endijka\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/koho_sledovat_na_instagramu.jpg\" alt=\"\" class=\"wp-image-56071\" title=\"\"><\/a><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_ziskat_viac_komentarov\"><\/span>Ako z\u00edska\u0165 viac koment\u00e1rov <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Zauj\u00edmajte sa o n\u00e1zory svojich sledovate\u013eov. Vyzvite ich, aby v\u00e1m povedali, \u010do si o tom myslia alebo ako sa c\u00edtia. <strong>Boli by ste prekvapen\u00ed, ako ve\u013emi m\u00f4\u017ee spr\u00e1vna ot\u00e1zka zv\u00fd\u0161i\u0165 po\u010det koment\u00e1rov.<\/strong> Jeden z mojich prv\u00fdch naj\u00faspe\u0161nej\u0161\u00edch pr\u00edspevkov skon\u010dil ot\u00e1zkou, kde mali najdrah\u0161ie pivo a ko\u013eko st\u00e1lo. <\/p>\n\n<p>M\u00f4\u017eete sa tie\u017e dohodn\u00fa\u0165 s priate\u013emi a zamestnancami, aby komentovali va\u0161e pr\u00edspevky na Instagrame. Upozor\u0148ujeme, \u017ee koment\u00e1re by mali ma\u0165 aspo\u0148 \u0161tyri slov\u00e1. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Fake_Likes\"><\/span>20) Fake Likes <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Existuj\u00fa stovky aplik\u00e1ci\u00ed a webov\u00fdch str\u00e1nok, ktor\u00e9 pon\u00fakaj\u00fa falo\u0161n\u00e9 lajky od falo\u0161n\u00fdch aj skuto\u010dn\u00fdch pou\u017e\u00edvate\u013eov. Jednoduch\u00e9: Nerobte to. Hoci niekedy m\u00f4\u017ee by\u0165 frustruj\u00face budova\u0165 \u00fa\u010det od nuly a n\u00e1kup lajkov sa m\u00f4\u017ee zda\u0165 ako r\u00fdchla skratka k z\u00edskaniu v\u00e4\u010d\u0161ieho po\u010dtu lajkov na va\u0161ich pr\u00edspevkoch. <strong>V\u00f4bec v\u00e1m to v\u0161ak nepom\u00f4\u017ee, naopak, z dlhodob\u00e9ho h\u013eadiska v\u00e1m to m\u00f4\u017ee u\u0161kodi\u0165.<\/strong> Ak v\u00e1s t\u00e1to t\u00e9ma zauj\u00edma viac, m\u00f4\u017eete si pre\u010d\u00edta\u0165 tento <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/hvmasocialmedia.com\/buying-fake-likes-sucks-heres-why\/\" target=\"_blank\"><strong>kr\u00e1tky \u010dl\u00e1nok<\/strong><\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Power_likes_Power_lajky\"><\/span>21) Power likes \/ Power lajky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Ale to, \u010do chcete z\u00edska\u0165, s\u00fa tzv. Power Likes. To znamen\u00e1, \u017ee v\u00e1\u0161 pr\u00edspevok z\u00edska lajky od \u00fa\u010dtov, ktor\u00e9 s\u00fa v\u00e4\u010d\u0161ie ako vy. Ako to funguje? <\/p>\n\n<p>\u010c\u00edm viac \u013eud\u00ed lajkuje v\u00e1\u0161 pr\u00edspevok, t\u00fdm sa zvy\u0161uje v\u00e1\u0161 dosah. Pravdepodobne ste si to u\u017e v\u0161imli. Ak v\u00e1s lajkuj\u00fa pou\u017e\u00edvatelia s men\u0161\u00edm po\u010dtom sledovate\u013eov a men\u0161ou anga\u017eovanos\u0165ou, v\u00e1\u0161 dosah sa zv\u00fd\u0161i len o m\u00e1lo. Ale ke\u010f si v\u00e1s ob\u013e\u00fabia ve\u013ek\u00e9 \u00fa\u010dty, v\u00e1\u0161 dosah m\u00f4\u017ee prudko vzr\u00e1s\u0165. Naozaj. <\/p>\n\n<p><strong>Stalo sa mi, \u017ee \u00fa\u010det, ktor\u00fd m\u00e1 be\u017ene 500-1000 lajkov na fotografii, dostal nieko\u013eko siln\u00fdch lajkov a pr\u00edspevok z\u00edskal 45k lajkov v priebehu nieko\u013ek\u00fdch hod\u00edn. <\/strong>Mocn\u00e9 lajky v\u00e1s m\u00f4\u017eu dosta\u0165 do \u010dasti &#8222;discovery&#8220; na Instagrame a na popredn\u00e9 poz\u00edcie hashtagov ako &#8222;top posts&#8220; z dlhodob\u00e9ho h\u013eadiska. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_ale_ziskat_power_likes\"><\/span>Ako ale z\u00edska\u0165 power likes?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ol class=\"wp-block-list\">\n<li><mark><strong>Pou\u017e\u00edvajte hashtagy vytvoren\u00e9 a pou\u017e\u00edvan\u00e9 influencermi. Je dos\u0165 pravdepodobn\u00e9, \u017ee sleduj\u00fa tieto hashtagy. <\/strong><\/mark><\/li>\n\n\n\n<li><mark><strong>Ak sa to hod\u00ed, nebojte sa v koment\u00e1roch alebo titulkoch ozna\u010di\u0165 ve\u013ek\u00e9 \u00fa\u010dty (ke\u010f ich spomeniete), je pravdepodobn\u00e9, \u017ee v\u00e1m odpovedia a olajkuj\u00fa pr\u00edspevok.<\/strong><\/mark><\/li>\n\n\n\n<li><mark><strong>Komentujte a lajkujte pr\u00edspevky skvel\u00fdch \u00fa\u010dtov, odpovedajte im v Stories &#8211; sta\u0148te sa s\u00fa\u010das\u0165ou ich komunity<\/strong><\/mark><\/li>\n\n\n\n<li><mark><strong>Publikujte v \u010dase, ke\u010f s\u00fa \u013eudia online (nem\u00e1 zmysel publikova\u0165 neskoro ve\u010der, ke\u010f id\u00fa \u013eudia spa\u0165), t. j. medzi 9:00 a 21:00. Ak chcete zisti\u0165 najlep\u0161\u00ed \u010das na publikovanie na svojom \u00fa\u010dte, skontrolujte \u0161tatistiky. <\/strong><\/mark><\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Giveaways_a_sutaze\"><\/span>22) Giveaways a s\u00fa\u0165a\u017ee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1824\" height=\"1200\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/giveaway_soutez_instagram_bagind-2048x1347-1.jpg\" alt=\"S&#xFA;&#x165;a&#x17E; o kabelku na Instagrame @bagind_backpack, zdroj: Instagram\" class=\"wp-image-56072\" title=\"\"><figcaption class=\"wp-element-caption\">S\u00fa\u0165a\u017e o kabelku na Instagrame @bagind_backpack, zdroj: Instagram<\/figcaption><\/figure>\n\n<p>Giveaways a s\u00fa\u0165a\u017ee s\u00fa na Instagrame st\u00e1le popul\u00e1rne. Giveaway pr\u00edspevky m\u00e1vaj\u00fa o <a href=\"https:\/\/outgrow.co\/blog\/stats-giveaways-contests\" target=\"_blank\" rel=\"noopener\"><strong>65x viac koment\u00e1rov a 3,5x viac lajkov<\/strong><\/a>. \u0160tatistiky hovoria jasne: <strong>\u00fa\u010dty, ktor\u00e9 pracuj\u00fa so s\u00fa\u0165a\u017eami a giveaways, rast\u00fa o 70 % r\u00fdchlej\u0161ie ako tie, ktor\u00e9 ich neorganizuj\u00fa. <\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_vsak_na_uspesnu_sutaz_giveaway\"><\/span>Ako v\u0161ak na \u00faspe\u0161n\u00fa s\u00fa\u0165a\u017e \/ giveaway?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Naj\u00faspe\u0161nej\u0161ie s\u00fa\u0165a\u017ee s\u00fa tie, ktor\u00e9 s\u00fa jednoduch\u00e9 a z\u00e1bavn\u00e9. Nesna\u017ete sa vym\u00fd\u0161\u013ea\u0165 pr\u00edli\u0161 komplikovan\u00e9 podmienky, preto\u017ee to m\u00f4\u017ee mnoh\u00fdch \u013eud\u00ed odradi\u0165. Dbajte na to, aby va\u0161e s\u00fa\u0165a\u017ee v\u017edy sp\u013a\u0148ali pravidl\u00e1 Instagramu. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Spolupraca_s_influencermi_spolocnostami\"><\/span>23) Spolupr\u00e1ca s <g class=\"gr_ gr_3 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"3\" data-gr-id=\"3\">influencermi<\/g> \/ <g class=\"gr_ gr_4 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"4\" data-gr-id=\"4\">spolo\u010dnos\u0165ami<\/g><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1925\" height=\"1200\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/svet_influenceru_spoluprace_se_znackami-2048x1277-1.jpg\" alt=\"Ako to nerobi&#x165;, si m&#xF4;&#x17E;ete pozrie&#x165; na &#xFA;&#x10D;te @svetinfluencer, screenshot z Instagramu\" class=\"wp-image-56073\" title=\"\"><figcaption class=\"wp-element-caption\">Ako to nerobi\u0165, si m\u00f4\u017eete pozrie\u0165 na \u00fa\u010dte <a href=\"https:\/\/www.instagram.com\/svetinfluenceru\/?hl=cs\" target=\"_blank\" rel=\"noopener\">@svetinfluencer<\/a>, screenshot z Instagramu<\/figcaption><\/figure>\n\n<p>Spolupr\u00e1ca medzi spolo\u010dnos\u0165ami a influencermi m\u00f4\u017ee prinies\u0165 peniaze obom stran\u00e1m, nov\u00fdch sledovate\u013eov a vy\u0161\u0161iu priemern\u00fa anga\u017eovanos\u0165. Preto\u017ee som nap\u00edsala podrobn\u00fd \u010dl\u00e1nok pre spolo\u010dnosti, <strong><a href=\"https:\/\/loudavymkrokem.cz\/spoluprace-s-influencery\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"jak na &#xFA;sp&#x11B;&#x161;nou spolupr&#xE1;ci s&#xA0;influencery (opens in a new tab)\">o tom, ako \u00faspe\u0161ne pracova\u0165 s influencermi<\/a><\/strong>, tu sa budem venova\u0165 len poh\u013eadu influencerov na spolupr\u00e1cu so zna\u010dkami. <\/p>\n\n<p><strong>Aj pre influencera m\u00f4\u017ee spolupr\u00e1ca so zna\u010dkou prinies\u0165 viacero v\u00fdhod ne\u017e len peniaze. <\/strong>Nov\u00ed sledovatelia, kontakty s in\u00fdmi influencermi, produkty do s\u00fa\u0165a\u017e\u00ed a giveaways, prest\u00ed\u017e.<\/p>\n\n<p>Na za\u010diatku m\u00f4\u017eu by\u0165 ponuky na spolupr\u00e1cu ve\u013emi l\u00e1kav\u00e9 a v hlave v\u00e1m v\u00edri my\u0161lienka: &#8222;D\u00e1vaj\u00fa mi nie\u010do zadarmo, vezmem to!&#8220; T\u00fdmto si musel prejs\u0165 asi ka\u017ed\u00fd. <strong>Ak v\u0161ak nadv\u00e4zujete jednu spolupr\u00e1cu za druhou, st\u00e1vate sa v o\u010diach zna\u010diek menej atrakt\u00edvnym a v o\u010diach followerov chodiacou reklamou. Neberte spolupr\u00e1ce, ak:<\/strong><\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Firmy_z_vas_robia_lacnu_pracovnu_silu\"><\/span>A) <strong>Firmy z v\u00e1s robia lacn\u00fa pracovn\u00fa silu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>Aj to sa deje. Spolo\u010dnos\u0165 v\u00e1m pon\u00fakne veci za 400 EUR, ale v zmluve dostanete podmienku, \u017ee pre nich nap\u00ed\u0161ete 8 \u010dl\u00e1nkov, 20-30 fotografi\u00ed, budete ich v\u0161ade uv\u00e1dza\u0165 ako sponzora a zdie\u013ea\u0165 v\u0161etko, \u010do v\u00e1m povedia. <strong>Tak\u00e1to spolupr\u00e1ca ur\u010dite nem\u00e1 zmysel. <\/strong><\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B_Produkt_je_uplne_mimo_vasho_zaujmu\"><\/span>B) Produkt je \u00faplne mimo v\u00e1\u0161ho z\u00e1ujmu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>Ke\u010f cestovate\u013e propaguje pr\u00e1\u010dku, je to trochu zvl\u00e1\u0161tne, v\u0161ak?<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"C_Produktznacka_ktoru_nemate_radi\"><\/span>C) Produkt\/zna\u010dka, ktor\u00fa nem\u00e1te radi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>Nie je ni\u010d hor\u0161ie ako propagova\u0165 produkt alebo zna\u010dku, ktor\u00fa nem\u00e1te radi a nevyhovuje v\u00e1m. <strong>V\u017edy si vyhradzujte pr\u00e1vo vr\u00e1ti\u0165 v\u00fdrobok a nehodnoti\u0165 ho, rovnako ako slu\u017eby. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Ako_pouzivat_shoutouts\"><\/span>24) Ako pou\u017e\u00edva\u0165 shoutouts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Shoutouts alebo zmienky o in\u00fdch pou\u017e\u00edvate\u013eoch a zna\u010dk\u00e1ch s\u00fa skvel\u00fdm sp\u00f4sobom, ako z\u00edska\u0165 viac sledovate\u013eov. <strong>V zahrani\u010d\u00ed je be\u017en\u00e9, \u017ee si u influencera k\u00fapite shoutout, u n\u00e1s som sa s t\u00fdm e\u0161te nestretla<\/strong>. Nemus\u00edte v\u0161ak robi\u0165 ni\u010d podobn\u00e9, aby ste z\u00edskali shoutout. <\/p>\n\n<p>Vyhra\u010fte si de\u0148 v t\u00fd\u017edni, ke\u010f budete v pr\u00edbehoch svojich sledovate\u013eov zdie\u013ea\u0165 \u00fa\u010dty, ktor\u00e9 sa oplat\u00ed sledova\u0165, je len ot\u00e1zkou \u010dasu, kedy v\u00e1m to jeden z t\u00fdchto \u00fa\u010dtov vr\u00e1ti. Reciprocita ve\u013emi dobre funguje v soci\u00e1lnych m\u00e9di\u00e1ch. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_Planujte_a_vyhodnocujte\"><\/span>25) Pl\u00e1nujte a<g class=\"gr_ gr_29 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"29\" data-gr-id=\"29\"> <\/g>vyhodnocujte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Instagram sa ned\u00e1 robi\u0165 bez pl\u00e1novania. <strong>Pri osobn\u00fdch \u00fa\u010dtoch odpor\u00fa\u010dam pou\u017e\u00edva\u0165 aspo\u0148 aplik\u00e1cie ako Preview alebo Buffer (zadarmo pre jeden \u00fa\u010det), kde m\u00f4\u017eete pl\u00e1nova\u0165 pr\u00edspevky vopred a vidie\u0165, ako vyzeraj\u00fa jednotliv\u00e9 fotografie ved\u013ea seba.<\/strong> Ka\u017ed\u00fd, kto to s Instagramom mysl\u00ed v\u00e1\u017ene, by mal ma\u0165 <a href=\"https:\/\/loudavymkrokem.cz\/publikacni-plan\/\">publika\u010dn\u00fd pl\u00e1n. <\/a> <\/p>\n\n<p>Vo firme by Instagram nemal by\u0165 osamel\u00fdm kan\u00e1lom, kde sa pr\u00edspevky vym\u00fd\u0161\u013eaj\u00fa zo d\u0148a na de\u0148, ale mal by by\u0165 <strong>pevnou s\u00fa\u010das\u0165ou marketingovej strat\u00e9gie s jasn\u00fdmi a vopred stanoven\u00fdmi cie\u013emi<\/strong>. Pr\u00edspevky by mali by\u0165 v s\u00falade s ostatn\u00fdmi online a offline marketingov\u00fdmi aktivitami a mali by sa zhodova\u0165 vizu\u00e1lne aj obsahovo. <\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_Ako_to_robime_my\"><\/span><strong>Tip: Ako to rob\u00edme my<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<ol class=\"wp-block-list\">\n<li><mark><strong>Marketingov\u00fa strat\u00e9giu firmy spracujeme do social media strat\u00e9gie, kde si stanov\u00edme jasn\u00e9 ciele.<\/strong><\/mark><\/li>\n\n\n\n<li><mark><strong>Vytvor\u00edme tematick\u00fd pl\u00e1n na ka\u017ed\u00fd mesiac nasleduj\u00faceho roka<\/strong><\/mark><\/li>\n\n\n\n<li><mark><strong>Vytvor\u00edme podt\u00e9my pre ka\u017ed\u00fd t\u00fd\u017ede\u0148<\/strong><\/mark><\/li>\n\n\n\n<li><mark><strong>Pr\u00edspevky sa vytv\u00e1raj\u00fa v\u017edy 14 dn\u00ed a\u017e 1 mesiac vopred (po dohode)<\/strong><\/mark><\/li>\n<\/ol>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklad\"><\/span>Pr\u00edklad: <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p><strong>Janu\u00e1r: <\/strong><br\/> T\u00e9ma: Mandle<br\/> Podt\u00e9my ka\u017ed\u00e9ho t\u00fd\u017ed\u0148a:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>T\u00fd\u017ede\u0148: V\u00fdhody mandl\u00ed<\/li>\n\n\n\n<li>T\u00fd\u017ede\u0148: Mand\u013eov\u00e9 mlieko<\/li>\n\n\n\n<li>T\u00fd\u017ede\u0148: Mand\u013eov\u00e9 maslo<\/li>\n\n\n\n<li>T\u00fd\u017ede\u0148: Slan\u00e9 recepty z mandl\u00ed<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1712\" height=\"740\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/strategicky_plan_instagram_priklad_ochutnejorech.png\" alt=\"Pr&#xED;klad obsahov&#xE9;ho pl&#xE1;nu na janu&#xE1;r zameran&#xE9;ho na mandle\" class=\"wp-image-56074\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad publika\u010dn\u00e9ho pl\u00e1nu na janu\u00e1r, ktor\u00fd bol zameran\u00fd na mandle<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hodnotenie\"><\/span>Hodnotenie <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Hoci chceme budova\u0165 komunitu sledovate\u013eov, po\u010det sledovate\u013eov pre n\u00e1s v\u00f4bec nie je smerodajn\u00fd. Je to rozporupln\u00e9? Nie. Pravdepodobne ste u\u017e po\u010duli o <a href=\"https:\/\/www.insider.com\/instagrammer-arii-2-million-followers-cannot-sell-36-t-shirts-2019-5\" target=\"_blank\" rel=\"noopener\">pr\u00edpade Instagramu s 2 mili\u00f3nmi sledovate\u013eov<\/a>, ktor\u00e9mu sa nepodarilo preda\u0165 ani 36 tri\u010diek. Chceme ma\u0165 sledovate\u013eov, ktor\u00ed sa skuto\u010dne zauj\u00edmaj\u00fa o n\u00e1\u0161 \u00fa\u010det, nechceme len \u010d\u00edslo, ktor\u00e9 dobre vyzer\u00e1. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1941\" height=\"1200\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Instagram_stibrova_nikol_igblade_statistiky-2048x1266-1.png\" alt=\"&#x160;tatistiky instagramov&#xE9;ho &#xFA;&#x10D;tu Nikol &#x160;t&#xED;brovej z n&#xE1;stroja Igblade\" class=\"wp-image-56075\" title=\"\"><figcaption class=\"wp-element-caption\">\u0160tatistiky instagramov\u00e9ho \u00fa\u010dtu Nikol \u0160t\u00edbrovej z n\u00e1stroja Igblade<\/figcaption><\/figure>\n\n<p>Zauj\u00edmavej\u0161ie s\u00fa pre n\u00e1s \u010d\u00edsla<strong> ako engagement (z\u00e1ujem) alebo reach (dosah), po\u010det pou\u017eit\u00fdch hashtagov na\u0161ej firmy, zmienky, po\u010det ulo\u017een\u00fdch receptov, n\u00e1kupy cez Instagram alebo pou\u017eit\u00e9 z\u013eavov\u00e9 k\u00f3dy, ktor\u00e9 boli distribuovan\u00e9 cez Instagram.<\/strong> Metriky, ktor\u00e9 v\u00e1s zauj\u00edmaj\u00fa, vych\u00e1dzaj\u00fa z vopred stanoven\u00fdch cie\u013eov. <\/p>\n\n<p>Ak ste v \u0161tatistik\u00e1ch nov\u00e1\u010dik, posta\u010dia v\u00e1m tie, ktor\u00e9 pon\u00faka samotn\u00fd Instagram. Zauj\u00edmav\u00e9 \u010d\u00edsla v\u0161ak m\u00f4\u017eete zadarmo zisti\u0165 aj na <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.taggy.cz\/\" target=\"_blank\">Taggy.cz<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/igblade.com\/\" target=\"_blank\"><strong>Igblade<\/strong><\/a> alebo Hypeauditor. Najv\u00e4\u010d\u0161\u00edmi odborn\u00edkmi v oblasti reportingu je \u010desk\u00e1 spolo\u010dnos\u0165 Socialbakers. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Propagacia_na_Instagrame\"><\/span><g class=\"gr_ gr_8 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del multiReplace\" id=\"8\" data-gr-id=\"8\">Propag\u00e1cia<\/g> <g class=\"gr_ gr_12 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling\" id=\"12\" data-gr-id=\"12\">na<\/g> Instagrame<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Sponzorsk\u00fdmi pr\u00edspevkami m\u00f4\u017eete v\u00fdrazne podpori\u0165 rast firemn\u00e9ho \u00fa\u010dtu. Ak m\u00e1te kvalitn\u00e9 pr\u00edspevky, m\u00f4\u017eete za p\u00e1r drobn\u00fdch oslovi\u0165 tis\u00edce \u013eud\u00ed. Na v\u00e4\u010d\u0161ine \u00fa\u010dtov, ktor\u00e9 spravujeme, sa cena za z\u00e1ujem o pr\u00edspevok pohybuje od 0,01 do 0,08 centru. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1173\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/boosterberg_automatizace_propagace_na_fb_a_insta-2048x1173-1.jpg\" alt=\"\" class=\"wp-image-56076\" title=\"\"><\/figure>\n\n<p>Odpor\u00fa\u010dam tie\u017e vysk\u00fa\u0161a\u0165 <strong>automatiz\u00e1ciu <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Boosterberg\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/boosterberg\/\" data-shortcode=\"true\">Boosterberg<\/a><\/strong>, ktor\u00e1 za v\u00e1s sponzoruje nov\u00e9 pr\u00edspevky pod\u013ea vopred nastaven\u00fdch pravidiel. Sta\u010d\u00ed ho raz nastavi\u0165 a viac sa o\u0148 nemus\u00edte stara\u0165. <\/p>\n\n<p>To je pre dne\u0161ok v\u0161etko. Je nejak\u00e1 t\u00e9ma, ktor\u00fa by ste chceli viac rozvies\u0165, alebo som na nie\u010do zabudla? Dajte mi vedie\u0165 v koment\u00e1roch. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zhrnutie_toho_ako_vytvorit_uspesny_Instagram\"><\/span>Zhrnutie toho, ako vytvori\u0165 \u00faspe\u0161n\u00fd Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Vyberte si chyt\u013eav\u00e9 meno a atrakt\u00edvnu profilovku.<\/li>\n\n\n\n<li>Urobte si atrakt\u00edvne bio.<\/li>\n\n\n\n<li>Bu\u010fte konzistentn\u00ed a pou\u017e\u00edvajte <a href=\"https:\/\/loudavymkrokem.cz\/publikacni-plan\/\">publika\u010dn\u00fd pl\u00e1n<\/a>.<\/li>\n\n\n\n<li>Pou\u017e\u00edvajte analytick\u00e9 n\u00e1stroje, ako s\u00fa Buffer, Hootsuite alebo Later.<\/li>\n\n\n\n<li>Zverej\u0148ujte fotografie, ktor\u00e9 na Instagrame funguj\u00fa (najob\u013e\u00fabenej\u0161ie fotografie s\u00fa s prevahou modrej farby).<\/li>\n\n\n\n<li>Vytv\u00e1ranie Instagram Reels.<\/li>\n\n\n\n<li>Vyberte si relevantn\u00e9 hashtagy.<\/li>\n\n\n\n<li>Pou\u017e\u00edvajte emotikony.<\/li>\n\n\n\n<li>P\u00ed\u0161te vo svojom rodnom jazyku a v jazyku svojich sleduj\u00facich.<\/li>\n\n\n\n<li>Bu\u010fte akt\u00edvni &#8211; sledujte ostatn\u00fdch, lajkujte a komentujte. <\/li>\n\n\n\n<li>Sna\u017ete sa z\u00edska\u0165 power lajky. <\/li>\n\n\n\n<li>Nikdy si nekupujte lajky ani followerov.<\/li>\n\n\n\n<li>Robte zmyslupln\u00e9 s\u00fa\u0165a\u017ee a spolupracujte so spolo\u010dnos\u0165ami\/influencermi.<\/li>\n\n\n\n<li>Zdie\u013eajte \u010fal\u0161ie zauj\u00edmav\u00e9 \u00fa\u010dty &#8211; reciprocita funguje.<\/li>\n<\/ul>\n\n<p>M\u00e1te nejak\u00e9 ot\u00e1zky? Nap\u00ed\u0161te mi na <a href=\"https:\/\/www.instagram.com\/endijka\/\" target=\"_blank\" rel=\"noopener\"><strong>Instagram<\/strong><\/a> alebo na lucie@lkmedia.cz<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30-bodovy_checklist_na_uspesny_Instagram_na_stiahnutie-2\"><\/span>30-bodov\u00fd checklist na \u00faspe\u0161n\u00fd Instagram na stiahnutie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Z \u010dl\u00e1nku m\u00f4\u017eete ma\u0165 pocit, \u017ee je toho na v\u00e1s ve\u013ea. Rozumieme! Pripravili sme pre v\u00e1s 30-bodov\u00fd checklist v google Docs a Exceli, na ktorom si m\u00f4\u017eete od\u0161krt\u00e1va\u0165 jednotliv\u00e9 \u00falohy v t\u00fdchto oblastiach:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nastavenia profilu pou\u017e\u00edvate\u013ea<\/li>\n\n\n\n<li>Pr\u00edprava publika\u010dn\u00e9ho pl\u00e1nu<\/li>\n\n\n\n<li>Pred prv\u00fdm pr\u00edspevkom<\/li>\n\n\n\n<li>Check-list na pr\u00edspevok<\/li>\n\n\n\n<li>Check-list denn\u00fdch \u00faloh<\/li>\n\n\n\n<li>Check-list t\u00fd\u017edenn\u00fdch \u00faloh<\/li>\n\n\n\n<li>Check-list mesa\u010dn\u00fdch \u00faloh.<\/li>\n<\/ul>\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-8c48754a-9dd7-412f-83d2-d8f5cea83b4d\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/form.simpleshop.cz\/oynq\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ff0000; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-radius: 10px; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\"><strong>Koupit instagramov\u00fd check-list za 59 K\u010d <span>(cena jedn\u00e9 \u2615\ufe0f) <\/span><\/strong><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n<p><strong>Tip:<\/strong> Ak chcete by\u0165 na TikToku \u00faspe\u0161n\u00ed, odpor\u00fa\u010dam kurz Davida Ducu na <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Kurzeo.cz\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/kurzeo-cz\/\" data-shortcode=\"true\">Kurzeo.cz<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Casto_kladene_otazky\"><\/span>\u010casto kladen\u00e9 ot\u00e1zky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-642430f21e297\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Co_je_Instagram\"><\/span>\u010co je Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p><strong>Instagram je soci\u00e1lna sie\u0165<\/strong> od Facebooku, ktor\u00e1 umo\u017e\u0148uje pou\u017e\u00edvate\u013eom zdie\u013ea\u0165 fotografie a vide\u00e1 s ostatn\u00fdmi. Je popul\u00e1rny medzi mladou a strednou gener\u00e1ciou a <strong>dal vznikn\u00fa\u0165 mno\u017estvu influencerov, ktor\u00ed<\/strong> sa \u017eivia propag\u00e1ciou na Instagrame.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-642430f21e29a\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Ako_byt_uspesny_na_Instagrame\"><\/span>Ako by\u0165 \u00faspe\u0161n\u00fd na Instagrame?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u00daspech z\u00e1vis\u00ed predov\u0161etk\u00fdm od va\u0161ej originality, ale pomocou <a href=\"https:\/\/loudavymkrokem.cz\/sk\/ako-na-uspesny-instagram-2020\/\"><strong>t\u00fdchto 25 tipov a trikov<\/strong><\/a> si m\u00f4\u017eete v\u00fdrazne pom\u00f4c\u0165. Vych\u00e1dzaj\u00fa z na\u0161ich sk\u00fasenost\u00ed a s\u00fa zalo\u017een\u00e9 na <strong>osobn\u00fdch sk\u00fasenostiach, najnov\u0161\u00edch \u0161t\u00fadi\u00e1ch a odborn\u00fdch publik\u00e1ci\u00e1ch<\/strong>.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-642430f21e29c\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Ako_napisat_hashtag\"><\/span>Ako nap\u00edsa\u0165 hashtag?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Windows: prav\u00fd Alt + X.<br \/>Mac: Option + 3.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-642430f21e29d\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Ako_vymazat_Instagram\"><\/span>Ako vymaza\u0165 Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Instagram mo\u017eno natrvalo odstr\u00e1ni\u0165 iba z po\u010d\u00edta\u010da. Na str\u00e1nke <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/instagram.com\/accounts\/remove\/request\/permanent\/\" target=\"_blank\">na odstr\u00e1nenie \u00fa\u010dtu<\/a><\/strong> sa prihl\u00e1ste a v nastaveniach kliknite na mo\u017enos\u0165 <strong>Trvalo odstr\u00e1ni\u0165 \u00fa\u010det<\/strong>.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Chceli by ste za\u010da\u0165 zar\u00e1ba\u0165 na Instagrame, sta\u0165 sa influencerom alebo vyu\u017ei\u0165 Instagram na propag\u00e1ciu svojho podnikania? Na z\u00e1klade osobn\u00fdch sk\u00fasenost\u00ed, najnov\u0161\u00edch \u0161t\u00fadi\u00ed a odborn\u00fdch publik\u00e1ci\u00ed sme pre v\u00e1s pripravili tipy a triky. Po\u010fme na to. <\/p>\n","protected":false},"author":3,"featured_media":66108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"25 tipov a trikov ako na \u00faspe\u0161n\u00fd Instagram v roku %currentyear%","rank_math_description":"\u2705Zaru\u010den\u00fd n\u00e1vod, ako by\u0165 \u00faspe\u0161n\u00fd na Instagrame \u2705Sprievodca Instagramom krok za krokom \u2705Met\u00f3dy, ktor\u00e9 funguj\u00fa v roku 2021 (a nikde inde ich nen\u00e1jdete)","rank_math_focus_keyword":"","rank_math_seo_score":"33"},"categories":[962,238],"tags":[],"class_list":{"0":"post-69197","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-socialne-siete"},"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2020\/02\/1.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/69197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=69197"}],"version-history":[{"count":7,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/69197\/revisions"}],"predecessor-version":[{"id":142311,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/69197\/revisions\/142311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/66108"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=69197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=69197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=69197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}