{"id":200097,"date":"2021-03-25T09:08:28","date_gmt":"2021-03-25T08:08:28","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=200097"},"modified":"2026-06-05T21:15:02","modified_gmt":"2026-06-05T19:15:02","slug":"kolko-zarobia-influenceri","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/","title":{"rendered":"Ko\u013eko zarobia influenceri? Aj viac ako 24 000 \u20ac za 14-d\u0148ov\u00fa kampa\u0148"},"content":{"rendered":"\n<p>Influencer kampane s\u00fa na Slovensku \u010doraz roz\u0161\u00edrenej\u0161ie. Ve\u013ek\u00e9 aj mal\u00e9 zna\u010dky vyu\u017e\u00edvaj\u00fa influencerov na Instagrame, YouTube, TikToku, Facebooku a \u010fal\u0161\u00edch platform\u00e1ch na propag\u00e1ciu svojich produktov. <strong>Ko\u013eko ale influenceri stoja a ak\u00fd re\u00e1lny dopad maj\u00fa na predaje?<\/strong><\/p>\n\n\n\n<p>Pred 1,5 rokom sme spustili testovaciu kampa\u0148 spolu s <a href=\"https:\/\/loudavymkrokem.cz\/sk\/onlinejazyky-recenze-3\/\"><strong>Online jazykmi<\/strong><\/a> a \u010fal\u0161\u00edmi na\u0161imi klientmi. Za t\u00fa dobu sme spolu s influencermi urobili desiatky kampan\u00ed, zbierali a vyhodnocovali d\u00e1ta <strong>a dospeli sme k prekvapiv\u00fdm v\u00fdsledkom, ktor\u00e9 v\u00e1m dnes prin\u00e1\u0161ame.<\/strong><\/p>\n\n\n\n<p>V \u010dl\u00e1nku spom\u00edname iba klienta Online jazyky, najv\u00e4\u010d\u0161iu online jazykov\u00fa \u0161kolu v \u010cR, ale d\u00e1ta boli zbieran\u00e9 hne\u010f z nieko\u013ek\u00fdch firiem. Tie si prialy zosta\u0165 anonymn\u00e9.<\/p>\n\n\n\n<p>Povieme v\u00e1m, ko\u013eko stoja influencer kampane, ale predov\u0161etk\u00fdm prezrad\u00edme, ako urobi\u0165 efekt\u00edvnu kampa\u0148, ktor\u00e1 prinesie zisk v\u00e1m aj influencerom. Zameriame sa aj na to, ako vybera\u0165 influencerov na spolupr\u00e1cu, ako posudzova\u0165 ich profily a pod\u013ea \u010doho ich selektova\u0165.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Co_je_influencer_marketing\" >\u010co je influencer marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Kto_je_influencer\" >Kto je influencer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Kolko_stoji_influencer_kampan\" >Ko\u013eko stoj\u00ed influencer kampa\u0148?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Ake_su_typy_influencer_kampani\" >Ak\u00e9 s\u00fa typy influencer kampan\u00ed?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Delenie_podla_dlzky_trvania\" >Delenie pod\u013ea d\u013a\u017eky trvania:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Kratkodobe_spoluprace\" >Kr\u00e1tkodob\u00e9 spolupr\u00e1ce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Dlhodobe_spoluprace\" >Dlhodob\u00e9 spolupr\u00e1ce<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Delenie_podla_typu_odmeny\" >Delenie pod\u013ea typu odmeny<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Bartrova_spolupraca\" >Bartrov\u00e1 spolupr\u00e1ca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Fixna_odmena\" >Fixn\u00e1 odmena<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Provizny_system_%E2%80%93_idealny_pre_kvalitnych_influencerov_a_kvalitne_produkty\" >Prov\u00edzny syst\u00e9m \u2013 ide\u00e1lny pre kvalitn\u00fdch influencerov a kvalitn\u00e9 produkty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Priklad_Online_jazyky_provizia_30\" >Pr\u00edklad: Online jazyky, prov\u00edzia 30 %<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Kolko_zarobili_influenceri\" >Ko\u013eko zarobili influenceri<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Fixna_odmena_provizia\" >Fixn\u00e1 odmena + prov\u00edzia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Ako_vybrat_kvalitneho_influencera\" >Ako vybra\u0165 kvalitn\u00e9ho influencera<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Ako_merat_vysledky_kampani\" >Ako mera\u0165 v\u00fdsledky kampan\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Kolko_zarobia_influenceri_firmam\" >Ko\u013eko zarobia influenceri firm\u00e1m?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Ako_na_efektivnu_kampan\" >Ako na efekt\u00edvnu kampa\u0148<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#Oplati_sa_robit_hromadne_kampane_s_viacerymi_influencermi\" >Oplat\u00ed sa robi\u0165 hromadn\u00e9 kampane s viacer\u00fdmi influencermi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/sk\/kolko-zarobia-influenceri\/#BONUS_Online_kurz_prava_v_influencer_marketingu\" >BONUS: Online kurz pr\u00e1va v influencer marketingu<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_influencer_marketing\"><\/span>\u010co je influencer marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Influencer marketingom naj\u010dastej\u0161ie ozna\u010dujeme typ online marketingu vyu\u017e\u00edvaj\u00faci tzv. influencerov<\/strong> \u2013 vplyvn\u00fdch \u013eud\u00ed\/blogerov\/\u00fa\u010dty s mnoh\u00fdmi sledovate\u013emi, ktor\u00ed propaguj\u00fa produkty\/slu\u017eby na svojich kan\u00e1loch (soci\u00e1lnych sie\u0165ach, blogu) za poplatok alebo barter (v\u00fdmenou za produkt).<\/p>\n\n\n\n<p><strong>Influencer marketing je vysoko efekt\u00edvny, preto\u017ee vyu\u017e\u00edva to, \u017ee sledovatelia maj\u00fa vz\u0165ah k osobe\/\u00fa\u010dtu, ktor\u00e1 im produkt odpor\u00fa\u010da, a \u013eudia jej odpor\u00fa\u010daniam d\u00f4veruj\u00fa.<\/strong> Z psychol\u00f3gie vieme, \u017ee ak n\u00e1m bl\u00edzka osoba nie\u010do odporu\u010d\u00ed, m\u00e1 to na n\u00e1s ove\u013ea v\u00e4\u010d\u0161\u00ed vplyv ako nezn\u00e1my \u010dlovek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kto_je_influencer\"><\/span><strong>Kto je influencer?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Slovo \u201einfluencer&#8220; by sme po slovensky mohli prelo\u017ei\u0165 ako \u201evplyvn\u00edk&#8220; \u2013 osoba, ktor\u00e1 m\u00e1 vplyv. Ide o blogerov, instagramerov, youtuberov, sl\u00e1vne osobnosti, ale aj \u013eud\u00ed vlastniacich z\u00e1ujmov\u00e9 skupiny na Facebooku \u010di LinkedIne.<\/p>\n\n\n\n<p>V\u00fdhodou influencerov je, \u017ee sa mnohokr\u00e1t zameriavaj\u00fa iba na jednu t\u00e9mu, napr\u00edklad jedlo, osobn\u00fd rozvoj, cestovanie \u010di fitness, a v\u010faka tomu m\u00f4\u017ee zna\u010dka svoju propag\u00e1ciu presnej\u0161ie cieli\u0165.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/kdo-je-influencer.jpg\" alt=\"Kto je influencer\" class=\"wp-image-57121\" title=\"\"><figcaption class=\"wp-element-caption\">Kto je influencer<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kolko_stoji_influencer_kampan\"><\/span><strong>Ko\u013eko stoj\u00ed influencer kampa\u0148?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Naj\u010dastej\u0161ia ot\u00e1zka firiem a vlastne aj influencerov. Ko\u013eko stoj\u00ed kampa\u0148 s influencerom? Ko\u013eko si m\u00e1m p\u00fdta\u0165? Nie je to jednoduch\u00e1 ot\u00e1zka \u2013 na internete n\u00e1jdete, \u017ee influencerom sa v USA plat\u00ed za pr\u00edspevok <strong>10\u201325 $ za 1 000 followerov<\/strong>, \u010do je zhruba 9\u201323 \u20ac \/ 1 000 followerov. <strong>Ak by sme to prepo\u010d\u00edtali na pomery na Slovensku, dostali by sme sa zhruba na 4\u201310 $ za 1 000 followerov, teda 3,5\u20139 \u20ac \/ 1 000 followerov.<\/strong><\/p>\n\n\n\n<p>Probl\u00e9m je, \u017ee u ka\u017ed\u00e9ho influencera vstupuj\u00fa do hry \u010fal\u0161ie faktory ne\u017e len po\u010det followerov. V skuto\u010dnosti je potrebn\u00e9 kvalitu influencera posudzova\u0165 na z\u00e1klade po\u010dtu followerov, engagementu (metrika, ktor\u00e1 vyjadruje, ko\u013eko \u013eud\u00ed reagovalo na publikovan\u00fd obsah) a predov\u0161etk\u00fdm frekvencie platen\u00e9ho obsahu a sp\u00f4sobu, ak\u00fdm influencer prezentuje zna\u010dky.<\/p>\n\n\n\n<p>Ako si uk\u00e1\u017eeme nesk\u00f4r, tieto dva posledn\u00e9 faktory maj\u00fa na v\u00fdsledky extr\u00e9mny vplyv. <strong>Na\u0161i klienti influencerom vyplatili od jednotiek tis\u00edc eur a\u017e po viac ako 24 000 \u20ac za 14-d\u0148ov\u00fa kampa\u0148.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ake_su_typy_influencer_kampani\"><\/span>Ak\u00e9 s\u00fa typy influencer kampan\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Existuje cel\u00fd rad typov spolupr\u00e1c medzi zna\u010dkami a influencermi. Rozdeli\u0165 ich m\u00f4\u017eeme pod\u013ea trvania, ale aj pod\u013ea sp\u00f4sobu odmeny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Delenie_podla_dlzky_trvania\"><\/span>Delenie pod\u013ea d\u013a\u017eky trvania:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kratkodobe_spoluprace\"><\/span>Kr\u00e1tkodob\u00e9 spolupr\u00e1ce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Influencer spolupracuje so zna\u010dkou iba na jednorazovej kampani, ktor\u00e1 je ohrani\u010den\u00e1 po\u010diato\u010dn\u00fdm a kone\u010dn\u00fdm d\u00e1tumom spolupr\u00e1ce.<\/strong> Nez\u00e1le\u017e\u00ed na tom, \u010di je spolupr\u00e1ca na princ\u00edpe bartru (influencer dostane za propag\u00e1ciu produkt) alebo ide o spolupr\u00e1cu hodnoten\u00fa finan\u010dnou odmenou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dlhodobe_spoluprace\"><\/span>Dlhodob\u00e9 spolupr\u00e1ce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Mnoh\u00e9 zna\u010dky h\u013eadaj\u00fa pre svoje produkty tzv. ambas\u00e1dorov \u2013 dlhodob\u00e9 spolupr\u00e1ce.<\/strong> To znamen\u00e1, \u017ee influencer sa so zna\u010dkou dohodne na pravidelnej propag\u00e1cii produktu. V tomto pr\u00edpade by si zna\u010dky mali z pr\u00e1vneho h\u013eadiska da\u0165 pozor pri vypracovan\u00ed zmluvy s influencermi.<\/p>\n\n\n\n<p>Na to odpor\u00fa\u010dam kurz o pr\u00e1ve v influencer marketingu na <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Kurzeo.cz\" href=\"https:\/\/loudavymkrokem.cz\/sk\/doporucujeme\/kurzeo-cz\/\" data-shortcode=\"true\">Kurzeo.cz<\/a> s Petrou Dolej\u0161ovou. Podrobn\u00fa recenziu na jej kurz za 690 K\u010d (\u010do je v porovnan\u00ed s fyzick\u00fdm \u0161kolen\u00edm takmer zadarmo) som sp\u00edsala <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/kurzeo-recenzia-online-kurzy\/\">tu<\/a><\/strong>, ale m\u00f4\u017eete mi veri\u0165, \u017ee v\u00e4\u010d\u0161ieho experta nen\u00e1jdete. Na predn\u00e1\u0161kach Petry som bola mnohokr\u00e1t.<\/p>\n\n\n\n<p>Dlhodob\u00e9 spolupr\u00e1ce m\u00f4\u017eu ma\u0165 aj form\u00e1t opakovan\u00fdch kr\u00e1tkodob\u00fdch spolupr\u00e1c, pri ktor\u00fdch neexistuje medzi influencerom a zna\u010dkou zmluva o dlhodobej spolupr\u00e1ci, ale ku ka\u017edej kampani sa uzatv\u00e1raj\u00fa nov\u00e9 zmluvy \u010di dodatky.<\/p>\n\n\n\n<p><strong>Dlhodob\u00e9 spolupr\u00e1ce s influencerom s\u00fa obojstranne v\u00fdhodn\u00e9 \u2013 influencer sa sp\u00e1ja so zna\u010dkou, tak\u017ee sledovatelia tejto spolupr\u00e1ci viac d\u00f4veruj\u00fa, a z\u00e1rove\u0148 to p\u00f4sob\u00ed ove\u013ea lep\u0161ie, ako ke\u010f propaguje ka\u017ed\u00fd t\u00fd\u017ede\u0148 nie\u010do in\u00e9.<\/strong> Ak sledovatelia vidia, \u017ee je so zna\u010dkou na\u010falej spokojn\u00fd a propaguje ju, maj\u00fa k zna\u010dke v\u00e4\u010d\u0161iu d\u00f4veru.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Delenie_podla_typu_odmeny\"><\/span>Delenie pod\u013ea typu odmeny<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Spolupr\u00e1ce sa delia aj pod\u013ea toho, ak\u00fdm sp\u00f4sobom je influencer odme\u0148ovan\u00fd. Spolupr\u00e1ca m\u00f4\u017ee by\u0165 formou bartru (za produkt), fixnej platby, fixnej platby s prov\u00edziou alebo \u010disto prov\u00edznej spolupr\u00e1ce. Z poh\u013eadu influencera je najv\u00fdhodnej\u0161ia prov\u00edzna spolupr\u00e1ca.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pri prov\u00edznej kampani si influencer zarob\u00ed a\u017e o 1 525 % viac ako v pr\u00edpade fixnej odmeny<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Z na\u0161ich d\u00e1t vypl\u00fdva, \u017ee influencer s 15 000 followermi pri fixnej odmene zarob\u00ed 160\u2013320 \u20ac za 14\u201330-d\u0148ov\u00fa kampa\u0148 (9 stories, 1 pr\u00edspevok),<\/strong> ak m\u00e1 v\u0161ak formu prov\u00edznej kampane, tak instagrameri s <strong>rovnak\u00fdm po\u010dtom sledovate\u013eov zarobili 440\u20132 600 \u20ac.<\/strong> To je a\u017e o <strong>1 525 %<\/strong> viac ako v pr\u00edpade fixnej odmeny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bartrova_spolupraca\"><\/span>Bartrov\u00e1 spolupr\u00e1ca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bartrov\u00e1 spolupr\u00e1ca ozna\u010duje typ spolupr\u00e1ce, pri ktorom je influencer platen\u00fd iba produktom. Stret\u00e1vame sa s t\u00fdm naj\u010dastej\u0161ie u mikroinfluencerov alebo pri produktoch s vy\u0161\u0161ou hodnotou. Aj v tomto pr\u00edpade ide v\u0161ak o reklamu a mala by tak by\u0165 ozna\u010den\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fixna_odmena\"><\/span>Fixn\u00e1 odmena<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Naj\u010dastej\u0161ia forma platenej spolupr\u00e1ce, ktor\u00e1 je v\u00fdhodn\u00e1 pre firmy za predpokladu, \u017ee maj\u00fa dobre nastaven\u00fa kampa\u0148, dok\u00e1\u017eu vybra\u0165 kvalitn\u00fdch influencerov a maj\u00fa mana\u017e\u00e9ra influencer marketingu, ktor\u00fd dohliada na to, aby influenceri publikovali pr\u00edspevky a stories tak, ako bolo dohodnut\u00e9.<\/p>\n\n\n\n<p>Ak sa rozhodnete pre fixn\u00fa odmenu, mali by ste sa s influencerom dohodn\u00fa\u0165 nielen na po\u010dte stories, ale aj na tom, kedy ich zverej\u0148uje. Pr\u00e1ve na\u010dasovanie je po\u010das kampane k\u013e\u00fa\u010dov\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Provizny_system_%E2%80%93_idealny_pre_kvalitnych_influencerov_a_kvalitne_produkty\"><\/span>Prov\u00edzny syst\u00e9m \u2013 ide\u00e1lny pre kvalitn\u00fdch influencerov a kvalitn\u00e9 produkty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prov\u00edzny syst\u00e9m odmien je najv\u00fdhodnej\u0161\u00ed pre kvalitn\u00fdch influencerov. Pri <strong>fyzick\u00fdch produktoch sa pon\u00faka 5\u201315 % z predaja<\/strong>, pri online produktoch (napr\u00edklad online kurzoch) <strong>a\u017e 30 % z predaja<\/strong>. Ak sa influenceri skuto\u010dne staraj\u00fa o svojich sledovate\u013eov a maj\u00fa s nimi dobr\u00fd vz\u0165ah, <strong>dok\u00e1\u017eu si na \u00fa\u010dtoch s 10\u201315 000 followermi zarobi\u0165 aj 2 600 \u20ac.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"200\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/penize.jpg\" alt=\"Peniaze a influencer marketing\" class=\"wp-image-57122\" title=\"\"><\/figure>\n\n\n\n<p>Pre n\u00e1s to bolo \u0161okuj\u00face zistenie \u2013 prakticky takmer nez\u00e1le\u017ealo na tom, ko\u013eko mal \u00fa\u010det sledovate\u013eov. <strong>Mali sme influencerov s 50 000 sledovate\u013emi, ktor\u00ed nedok\u00e1zali preda\u0165 jedin\u00fd online kurz, a potom sme mali influencerov so 150\u2013200 000, ktor\u00ed si zarobili cez 24 000 \u20ac.<\/strong><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><em>Men\u0161\u00ed influenceri si na prov\u00edznej kampani dok\u00e1\u017eu zarobi\u0165 aj viac ako influenceri, ktor\u00ed maj\u00fa o desiatky tis\u00edc sledovate\u013eov viac<\/em><\/p>\n\n\n\n<p><strong>Tento sp\u00f4sob je u firiem \u010doraz popul\u00e1rnej\u0161\u00ed, a to preto, \u017ee influencer zarob\u00ed len to\u013eko, ko\u013eko pred\u00e1.<\/strong> Influencerom sa v tomto pr\u00edpade nehovor\u00ed, ak\u00fdm sp\u00f4sobom maj\u00fa pr\u00edspevky zverej\u0148ova\u0165 ani ko\u013eko ich maj\u00fa da\u0165 (aj ke\u010f im m\u00f4\u017eete odporu\u010di\u0165, \u010do najlep\u0161ie funguje).<\/p>\n\n\n\n<p>K\u013e\u00fa\u010dov\u00e9 je informova\u0165 influencera po\u010das kampane o tom, ko\u013eko si u\u017e zarobil, aby bol motivovan\u00fd k lep\u0161\u00edm v\u00fdsledkom. <strong>Influenceri s prov\u00edziou 10\u201330 % si zarobili priemerne 0,05 \u20ac za followera (rozsah sa pohyboval od 0,002 \u20ac do 0,18 \u20ac za followera) a priniesli klientovi obrat priemerne 0,17 \u20ac za followera (rozsah sa pohyboval od 0,006 \u20ac do 0,61 \u20ac za followera).<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priklad_Online_jazyky_provizia_30\"><\/span>Pr\u00edklad: Online jazyky, prov\u00edzia 30 %<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/loudavymkrokem.cz\/sk\/onlinejazyky-recenze-3\/\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/oj-logo-seda-fb-250.png\" alt=\"Online jazyky logo\" class=\"wp-image-57125\" title=\"\"><\/a><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kolko_zarobili_influenceri\"><\/span><strong>Ko\u013eko zarobili influenceri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Po\u010det followerov<\/td><td>Rozsah odmeny<\/td><\/tr><tr><td>10\u201315 tis\u00edc<\/td><td>400 \u20ac \u2013 2 600 \u20ac<\/td><\/tr><tr><td>16\u201330 tis\u00edc<\/td><td>80 \u20ac \u2013 1 200 \u20ac<\/td><\/tr><tr><td>30\u201360 tis\u00edc<\/td><td>1 200 \u20ac \u2013 3 600 \u20ac<\/td><\/tr><tr><td>60\u2013100 tis\u00edc<\/td><td>3 600 \u20ac \u2013 4 800 \u20ac<\/td><\/tr><tr><td>101\u2013200 tis\u00edc<\/td><td>2 000 \u20ac \u2013 24 000 \u20ac<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Ako je z tabu\u013eky jasn\u00e9, men\u0161\u00ed influenceri si na prov\u00edznej kampani dok\u00e1\u017eu zarobi\u0165 aj viac ako influenceri, ktor\u00ed maj\u00fa o desiatky tis\u00edc sledovate\u013eov viac. <strong>Je to dan\u00e9 kvalitou samotn\u00fdch influencerov.<\/strong><\/p>\n\n\n\n<p>Tip: \u010c\u00edm viac si influenceri zarobia, t\u00fdm vy\u0161\u0161ie sumy m\u00f4\u017eu investova\u0165 a budova\u0165 si napr\u00edklad pas\u00edvny pr\u00edjem. T\u00ed naj\u00faspe\u0161nej\u0161\u00ed nakupuj\u00fa nehnute\u013enosti, ktor\u00e9 n\u00e1sledne prenaj\u00edmaj\u00fa, alebo vkladaj\u00fa peniaze <a href=\"https:\/\/www.xtb.com\/cz\/akcie\" target=\"_blank\" rel=\"noreferrer noopener\">do akci\u00ed<\/a> \u010di ETF fondov alebo kryptomien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fixna_odmena_provizia\"><\/span>Fixn\u00e1 odmena + prov\u00edzia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tento typ odmeny je u firiem m\u00e1lo popul\u00e1rny, preto\u017ee je pre ne najmenej v\u00fdhodn\u00fd. Nielen \u017ee musia kontrolova\u0165, \u010di influencer splnil zadanie, ale navy\u0161e mu d\u00e1vaj\u00fa prov\u00edziu z predaja. Prov\u00edzie s\u00fa tu pre influencera v\u00fdrazne ni\u017e\u0161ie, v\u00e4\u010d\u0161inou sa pohybuj\u00fa medzi 5 a 10 %. Pon\u00faka sa v\u00e4\u010d\u0161inou len ve\u013ek\u00fdm influencerom, u ktor\u00fdch je ist\u00fd v\u00fdborn\u00fd v\u00fdsledok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_vybrat_kvalitneho_influencera\"><\/span>Ako vybra\u0165 kvalitn\u00e9ho influencera<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00fdberu kvalitn\u00e9ho influencera sme sa venovali v na\u0161om blogovom pr\u00edspevku <a href=\"https:\/\/loudavymkrokem.cz\/sk\/spolupraca-s-influencermi\/\">Ako na dobr\u00fa spolupr\u00e1cu s influencermi \u2013 youtuberi, instagrameri a blogeri<\/a>. Pozerajte sa nielen na po\u010det sledovate\u013eov, lajkov a koment\u00e1rov pri fotk\u00e1ch, ale predov\u0161etk\u00fdm sledujte, ak\u00fdm sp\u00f4sobom prezentuje zna\u010dky, s ktor\u00fdmi spolupracuje. <strong>Ak influencer rob\u00ed jednu spolupr\u00e1cu za druhou, dajte od neho okam\u017eite ruky pre\u010d \u2013 tak\u00ed influenceri m\u00e1vaj\u00fa najhor\u0161ie v\u00fdsledky.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/like-and-subscribe.jpg\" alt=\"Like a subscribe \u2013 influencer marketing\" class=\"wp-image-57120\" title=\"\"><\/figure>\n\n\n\n<p>H\u013eadajte influencerov, ktor\u00fdm z\u00e1le\u017e\u00ed na followeroch a prezentuj\u00fa naozaj len produkty, ktor\u00fdm veria. Produkt, ktor\u00fd im pon\u00fakate, by ich mal bavi\u0165 alebo by ho mali ma\u0165 radi. <strong>Najlep\u0161ie influencersk\u00e9 spolupr\u00e1ce boli aj tie, ke\u010f n\u00e1s influenceri oslovili sami. Tak\u00fd bol aj pr\u00edpad influencera, ktor\u00fd nemal ani 15 000 followerov, ale priniesol firme obrat cez 8 000 \u20ac a s\u00e1m zarobil 2 600 \u20ac.<\/strong><\/p>\n\n\n\n<p>\u010c\u00edm bol tak\u00fd \u00faspech sp\u00f4soben\u00fd? <strong>Tento influencer u\u017e s Online jazykmi \u0161tudoval, bol spokojn\u00fd s produktom a priamo za nimi pri\u0161iel s t\u00fdm, \u017ee by sa s nimi r\u00e1d spojil.<\/strong> Online jazyky spom\u00ednal vo svojich pr\u00edspevkoch a pr\u00edbehoch d\u00e1vno pred kampa\u0148ou aj po nej. Sledovatelia videli, \u017ee propaguje produkt, ktor\u00fd skuto\u010dne miluje.<\/p>\n\n\n\n<p>Najhor\u0161ie spolupr\u00e1ce boli tak\u00e9, <strong>ke\u010f sa uk\u00e1zalo, \u017ee influencer chce len peniaze a hoci na Instagrame predstiera, \u017ee \u0161tuduje, kurz otvoril iba na nakr\u00fatenie Instagram Story.<\/strong> Sledovatelia nie s\u00fa hl\u00fapi \u2013 spoznaj\u00fa, ke\u010f niekto propaguje produkt \u00faprimne, alebo sa tak len tv\u00e1ri, aby si zarobil.<\/p>\n\n\n\n<p><strong>Posledn\u00e1 vec:<\/strong> Netr\u00e1pte sa, ke\u010f sa nejak\u00e1 spolupr\u00e1ca nepodar\u00ed. Niekedy sa stane, \u017ee sa influencer tv\u00e1ri, \u017ee chce s vami spolupracova\u0165, ale nakoniec sa premen\u00ed pr\u00e1ve na toho influencera, ktor\u00fd kurz ani neotvoril alebo sa fot\u00ed s produktom, pri\u010dom ani nezistil, \u010do vlastne propaguje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_merat_vysledky_kampani\"><\/span>Ako mera\u0165 v\u00fdsledky kampan\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Na meranie kampan\u00ed odpor\u00fa\u010dame zvoli\u0165 z\u013eavov\u00fd kup\u00f3n \u2013 je to ve\u013emi elegantn\u00fd sp\u00f4sob, ako zist\u00edte dopady dan\u00e9ho influencera na predaje.<\/strong> Pre influencerov p\u00f4sobiacich na Instagrame nem\u00e1 zmysel meranie cez affiliate odkaz. Z na\u0161ich meran\u00ed zachyt\u00ed iba 1\/3 konverzi\u00ed, ktor\u00e9 influencer prinesie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"200\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/slevovy-kupon.jpg\" alt=\"Z\u013eavov\u00fd kup\u00f3n pre influencer kampane\" class=\"wp-image-57127\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kolko_zarobia_influenceri_firmam\"><\/span>Ko\u013eko zarobia influenceri firm\u00e1m?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sk\u00f4r ne\u017e sa pust\u00edme do \u010d\u00edsel, rada by som pripomenula, \u017ee influencer kampane nie s\u00fa vhodn\u00e9 pre v\u0161etky zna\u010dky a v\u0161etky typy produktov. K\u00fdm pre m\u00f3du n\u00e1jdete desiatky influencerov, ak pred\u00e1vate skrutky, budete pravdepodobne dlho h\u013eada\u0165 niekoho, kto by sa v\u00e1m hodil. <strong>Nie je to v\u0161ak nemo\u017en\u00e9 \u2013 mo\u017eno n\u00e1jdete nejak\u00e9ho kutila. Love brand zo skrutiek na Instagrame ale asi jednoducho neurob\u00edte.<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-pale-cyan-blue-background-color has-text-color has-background\"><strong>Ak sa pozrieme na Online jazyky, ktor\u00e9 pred\u00e1vaj\u00fa jazykov\u00e9 kurzy, tak za 14-d\u0148ov\u00fa kampa\u0148 dok\u00e1zal influencer prinies\u0165 firme obrat takmer 80 000 \u20ac. Influenceri priniesli obrat od 0,006 \u20ac \/ follower a\u017e po 0,61 \u20ac \/ follower. Priemerne priniesli influenceri 0,17 \u20ac za followera.<\/strong><\/p>\n\n\n\n<p>Sila influencerov je niekedy fascinuj\u00faca \u2013 jedna Insta Story z \u00fa\u010dtu s 200 000 sledovate\u013emi <strong>priniesla 600 objedn\u00e1vok. Pre firmu, ktor\u00e1 m\u00e1 priemerne 300 objedn\u00e1vok za de\u0148, je to obrovsk\u00fd rozdiel.<\/strong><\/p>\n\n\n\n<p>Samozrejme existuj\u00fa aj kampane, ktor\u00e9 v\u00f4bec nevyjd\u00fa. Influencer so skvel\u00fdm engagementom a tis\u00edckami sledovate\u013eov prinesie to\u013eko konverzi\u00ed, ko\u013eko spo\u010d\u00edtate na prstoch jednej ruky, preto\u017ee sa jednoducho na produkt vyka\u0161lal, alebo (a to je sn\u00e1\u010f e\u0161te hor\u0161ie) odviedol skvel\u00fa pr\u00e1cu, ale jeho cie\u013eov\u00fa skupinu produkt nezauj\u00edma. Asi najzn\u00e1mej\u0161\u00ed pr\u00edpad je instagramerka <a href=\"https:\/\/www.insider.com\/instagrammer-arii-2-million-followers-cannot-sell-36-t-shirts-2019-5\" target=\"_blank\" rel=\"noopener\">Arianna Renee, ktor\u00e1 mala 2 mili\u00f3ny sledovate\u013eov, ale nedok\u00e1zala preda\u0165 ani 36 tri\u010diek.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_na_efektivnu_kampan\"><\/span>Ako na efekt\u00edvnu kampa\u0148<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u010ci u\u017e ste influencer alebo zna\u010dka, ak chcete \u00faspe\u0161ne propagova\u0165 produkt, je nevyhnutn\u00e9 venova\u0165 \u010das pr\u00edprave pred kampa\u0148ou aj samotnej kampani. Influencer mus\u00ed dosta\u0165 dostatok \u010dasu, aby sa s produktom zozn\u00e1mil. <strong>Ak ide o kurz, mal by ma\u0165 \u010das, aby si ho vysk\u00fa\u0161al \u2013 ak tomu nevenuje dostatok \u010dasu, spolupr\u00e1ca nebude fungova\u0165.<\/strong> Ak influencer nie je s produktom spokojn\u00fd, v tomto \u010dase sa m\u00f4\u017ee so zna\u010dkou dohodn\u00fa\u0165, \u017ee kampa\u0148 zru\u0161\u00ed a produkt vr\u00e1ti.<\/p>\n\n\n\n<p>Kampa\u0148 del\u00edme na dve \u010dasti \u2013 predkampa\u0148 a kampa\u0148 so z\u013eavov\u00fdm kup\u00f3nom. <strong>14 dn\u00ed pred t\u00fdm, ne\u017e influencer d\u00e1va do svojich kan\u00e1lov z\u013eavov\u00fd kup\u00f3n, prebieha predkampa\u0148, po\u010das ktorej influencer pomaly zara\u010fuje produkt do svojej komunik\u00e1cie.<\/strong> V tomto \u010dase by mal by\u0165 influencer s produktom u\u017e obozn\u00e1men\u00fd. Niektor\u00ed influenceri v tomto \u010dase upozor\u0148uj\u00fa, \u017ee bud\u00fa ma\u0165 z\u013eavov\u00fd kup\u00f3n, aby im pr\u00edpadn\u00e1 prov\u00edzia neu\u0161la.<\/p>\n\n\n\n<p>Po 14 d\u0148och prich\u00e1dza samotn\u00e1 kampa\u0148. Pre najlep\u0161\u00ed v\u00fdsledok influencer komunikuje z\u013eavov\u00fd kup\u00f3n na za\u010diatku kampane, <strong>v strede kampane a posledn\u00e9 2\u20133 dni kampane.<\/strong> Pr\u00e1ve v posledn\u00fdch d\u0148och prich\u00e1dza najviac konverzi\u00ed, preto\u017ee z\u013eavov\u00fd kup\u00f3n kon\u010d\u00ed.<\/p>\n\n\n\n<p>Aby kampa\u0148 prebehla v poriadku, je nevyhnutn\u00e9 nezab\u00fada\u0165 po\u010das kampane komunikova\u0165 s influencermi. V pr\u00edpade prov\u00edznej kampane im m\u00f4\u017eete v polovici a pred koncom da\u0165 vedie\u0165, ko\u013eko si u\u017e zarobili, v pr\u00edpade fixnej odmeny im pripom\u00ednajte, \u017ee maj\u00fa zverej\u0148ova\u0165 pr\u00edspevky, aby naplnili zmluvu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oplati_sa_robit_hromadne_kampane_s_viacerymi_influencermi\"><\/span>Oplat\u00ed sa robi\u0165 hromadn\u00e9 kampane s viacer\u00fdmi influencermi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hromadn\u00e9 kampane, ktor\u00fdch sa z\u00fa\u010dastnilo viac ako 5 influencerov, boli u n\u00e1s najv\u00e4\u010d\u0161\u00edm prepad\u00e1kom. Influenceri dosahovali v priemere o 50\u201380 % ni\u017e\u0161ie v\u00fdsledky ako v pr\u00edpade, \u017ee mali exkluz\u00edvnu kampa\u0148 alebo ju zdie\u013eali s maxim\u00e1lne dvoma \u010fal\u0161\u00edmi influencermi. Pravdepodobne to bolo sp\u00f4soben\u00e9 t\u00fdm, \u017ee sledovatelia boli produktom zahlten\u00ed zo v\u0161etk\u00fdch str\u00e1n.<\/p>\n\n\n\n<p><strong>V pr\u00edpade zdie\u013eanej kampane 2\u20133 influencerov sme podobn\u00e9 probl\u00e9my nezaznamenali.<\/strong> Ak teda pl\u00e1nujete v\u00e4\u010d\u0161iu kampa\u0148, do ktorej chcete zapoji\u0165 viacero influencerov, volte rad\u0161ej men\u0161\u00ed po\u010det influencerov s odli\u0161nou cie\u013eovou skupinou.<\/p>\n\n\n\n<p><em>\u010eakujem kolegom G\u00e1bi Dvo\u0159\u00e1kovej a <a href=\"https:\/\/lkmedia.cz\" target=\"_blank\" rel=\"noopener\">Luk\u00e1\u0161ovi Kone\u010dn\u00e9mu<\/a> za pomoc pri zbere d\u00e1t a vyhodnocovan\u00ed influencer kampan\u00ed. Ve\u013ek\u00e1 v\u010faka patr\u00ed aj na\u0161im klientom \u2013 Online jazykom, ktor\u00ed sa rozhodli svoje d\u00e1ta zverejni\u0165.<\/em><\/p>\n\n\n\n<p class=\"has-light-green-cyan-background-color has-background\">Chceli by ste zapoji\u0165 influencerov do svojho marketingu, ale st\u00e1le neviete, ako na to? <strong><a href=\"http:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noreferrer noopener\">Ozvite sa n\u00e1m.<\/a><\/strong> \ud83d\ude0a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BONUS_Online_kurz_prava_v_influencer_marketingu\"><\/span>BONUS: Online kurz pr\u00e1va v influencer marketingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00e1lokto si strie\u017ei, aby <strong>influencer spolupr\u00e1ce<\/strong> so zna\u010dkou \u010di agent\u00farou boli <strong>pr\u00e1vne spr\u00e1vne<\/strong>. A to, okrem probl\u00e9mov s \u00faradmi, m\u00f4\u017ee sp\u00f4sobi\u0165 ned\u00f4veru sledovate\u013eov v influencera, samotn\u00fa zna\u010dku a p\u00f4sobi\u0165 neprofesion\u00e1lne zo strany agent\u00fary.<\/p>\n\n\n\n<p><strong>Online kurz Petry Dolej\u0161ovej <a href=\"https:\/\/kurzeo.com\/online-kurz\/online-kurz-pravo-v-influencer-marketingu-petra-dolejsova\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u00e1vo v influencer marketingu<\/a><\/strong> vyu\u017eije ka\u017ed\u00fd <strong>market\u00e9r, influencer \u010di brand mana\u017e\u00e9r<\/strong>, ktor\u00fd chce svoju pr\u00e1cu robi\u0165 <strong>kvalitne a v medziach z\u00e1kona<\/strong>. Kurz je kr\u00e1tky \u2013 iba 30 min\u00fat.<\/p>\n\n\n\n<p><strong>\u010co sa v kurze dozviete:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ako sa spolupr\u00e1ce maj\u00fa a nemaj\u00fa ozna\u010dova\u0165<\/li>\n\n\n\n<li>\u010co je influencer marketing z h\u013eadiska pr\u00e1va<\/li>\n\n\n\n<li>Ak\u00e9 produkty a tovary nesm\u00fa influenceri propagova\u0165<\/li>\n\n\n\n<li>\u010co je a \u010do nie je u influencera reklama<\/li>\n\n\n\n<li>Ako rie\u0161i\u0165 bartre a dar\u010deky<\/li>\n\n\n\n<li>Na \u010do si pri influencer spolupr\u00e1ciach da\u0165 pozor<\/li>\n\n\n\n<li>Ako by mali zmluvy s influencermi vyzera\u0165<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kurzeo.com\/online-kurz\/online-kurz-pravo-v-influencer-marketingu-petra-dolejsova\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/petra-dolejsova-pravo-v-influencer-marketingu-vimeo-nahled.jpg\" alt=\"Petra Dolej\u0161ov\u00e1 \u2013 Pr\u00e1vo v influencer marketingu, n\u00e1h\u013ead kurzu\" class=\"wp-image-58443\" title=\"\"><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Influencer kampane s\u00fa na Slovensku \u010doraz roz\u0161\u00edrenej\u0161ie. Ve\u013ek\u00e9 aj mal\u00e9 zna\u010dky vyu\u017e\u00edvaj\u00fa influencerov na Instagrame, YouTube, TikToku \u010di Facebooku na propag\u00e1ciu svojich produktov \u2013 ale ko\u013eko influenceri skuto\u010dne stoja a ak\u00fd re\u00e1lny dopad maj\u00fa na predaje?<\/p>\n","protected":false},"author":3,"featured_media":58014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Ko\u013eko zarobia influenceri na Slovensku?","rank_math_description":"Zistite, ko\u013eko zarobia influenceri na Slovensku \u2013 od fixn\u00fdch odmien a\u017e po prov\u00edzie. Re\u00e1lne d\u00e1ta z desiatok kampan\u00ed. Pre\u010d\u00edtajte si viac!","rank_math_focus_keyword":"influenceri","rank_math_seo_score":""},"categories":[962],"tags":[],"class_list":{"0":"post-200097","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2021\/03\/4.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/200097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=200097"}],"version-history":[{"count":3,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/200097\/revisions"}],"predecessor-version":[{"id":218416,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/200097\/revisions\/218416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/58014"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=200097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=200097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=200097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}