Igblade<\/a> alebo podobn\u00fdch analytick\u00fdch platforiem.<\/p>\n\n\n\nEngagement ukazuje, ko\u013eko % z followerov dan\u00e9ho pou\u017e\u00edvate\u013ea je akt\u00edvnych.<\/strong> Ak m\u00e1 profil s 50 000 followermi engagement rate 10 %, znamen\u00e1 to, \u017ee 5 000 followerov na jeho pr\u00edspevky reaguje.<\/p>\n\n\n\nKvalitn\u00fd profil okolo 10 tis. followerov by mal ma\u0165 viac ako 5 % engagement<\/figcaption><\/figure>\n\n\n\n<\/span>Kvalitu profilu spozn\u00e1te na prv\u00fd poh\u013ead<\/span><\/h3>\n\n\n\nNa prv\u00fd poh\u013ead m\u00f4\u017eete pos\u00fadi\u0165 kvalitu influencera tak, \u017ee si prezriete jeho posledn\u00e9 fotky (5\u20136 fotografi\u00ed) a sledujete po\u010det lajkov a koment\u00e1rov.<\/strong><\/p>\n\n\n\n\nAk m\u00e1 v\u00e1\u0161 influencer 10 tis\u00edc fan\u00fa\u0161ikov a na fotke len 100\u2013200 lajkov, nie\u010do nie je v poriadku.<\/strong><\/li>\n\n\n\nAk m\u00e1 pod fotkami mal\u00e9 mno\u017estvo koment\u00e1rov (menej ako p\u00e4\u0165)<\/strong>, nie\u010do nie je v poriadku.<\/li>\n<\/ul>\n\n\n\n<\/span>Ako ve\u013ek\u00fd by mal \u00fa\u010det by\u0165 a ko\u013eko influenceri stoja?<\/span><\/h3>\n\n\n\nNa ve\u013ekosti ani v pr\u00edpade Instagramu \u010dasto nez\u00e1le\u017e\u00ed. D\u00f4le\u017eit\u00e9 je, aby sa \u00fa\u010det trafil do va\u0161ej cie\u013eovej skupiny. Ak pred\u00e1vate plienky, dev\u00e4tn\u00e1s\u0165ro\u010dn\u00e1 lifestylov\u00e1 influencerka s 90 tis\u00edc followermi v\u00e1m pom\u00f4\u017ee menej ako influencerka \u2013 mami\u010dka s p\u00e1r tis\u00edcami sledovate\u013eov, ktor\u00fa sleduj\u00fa v\u00fdlu\u010dne maminky.<\/p>\n\n\n\n
Po\u010d\u00edtajte s t\u00fdm, \u017ee \u010d\u00edm v\u00e4\u010d\u0161\u00ed \u00fa\u010det, t\u00fdm viac zaplat\u00edte.<\/strong> Rozdelili sme ve\u013ekosti \u00fa\u010dtov pod\u013ea slovensk\u00e9ho rybn\u00ed\u010dka. V zahrani\u010d\u00ed sa za mikroinfluencerov ozna\u010duj\u00fa \u00fa\u010dty s menej ako 100 tis\u00edc followermi,<\/strong> u n\u00e1s mus\u00edme ma\u0165 trochu in\u00e9 \u0161k\u00e1lovanie. Drviv\u00e1 v\u00e4\u010d\u0161ina influencerov m\u00e1 niekde medzi 10 a 30 tis\u00edc fan\u00fa\u0161ikov. Nad sto tis\u00edc ich u n\u00e1s m\u00e1 len nieko\u013eko desiatok.<\/p>\n\n\n\n<\/span>Mikroinfluenceri (do 10 tis\u00edc)<\/span><\/h4>\n\n\n\nZna\u010dky \u010dasto stavaj\u00fa na tzv. mikroinfluenceroch s vy\u0161\u0161\u00edm engagementom (do 10 tis\u00edc followerov), ktor\u00ed urobia recenziu len za produkt. Ak si p\u00fdtaj\u00fa peniaze, cena sa pohybuje od 25 do 60 \u20ac.<\/strong> T\u00edto influenceri bohu\u017eia\u013e nemaj\u00fa funkciu pridania odkazu do Instagram Stories \u2013 t\u00fa Instagram spr\u00edstup\u0148uje a\u017e od hranice 10 tis\u00edc followerov.<\/p>\n\n\n\n\u00da\u010dty pod 10 tis\u00edc followerov by mali ma\u0165 nad 5 % engagement<\/figcaption><\/figure>\n\n\n\n<\/span>Stredne ve\u013ek\u00ed influenceri (do 30 tis\u00edc)<\/span><\/h4>\n\n\n\nAj s t\u00fdmito influencermi sa d\u00e1 dohodn\u00fa\u0165 recenzia za produkt, ale je to \u010doraz v\u00fdnimo\u010dnej\u0161ie.<\/strong> V\u00e4\u010d\u0161inou si p\u00fdtaj\u00fa honor\u00e1r v r\u00e1doch nieko\u013ek\u00fdch stoviek eur pod\u013ea po\u010dtu v\u00fdstupov. Tak\u00ed Instagrameri sa m\u00f4\u017eu vyplati\u0165, ak maj\u00fa engagement aspo\u0148 nad 4 %.<\/strong><\/p>\n\n\n\n<\/span>Influenceri (nad 30 tis\u00edc)<\/span><\/h4>\n\n\n\nAk chcete ve\u013ek\u00fd dosah, m\u00f4\u017eete sa dohodn\u00fa\u0165 s v\u00e4\u010d\u0161\u00edm influencerom, pri ktorom m\u00e1te istotu, \u017ee si spolupr\u00e1ce starostlivo vyber\u00e1 a venuje im n\u00e1le\u017eit\u00fa pozornos\u0165. V\u00e4\u010d\u0161\u00edch influencerov \u010dasto zastupuj\u00fa agent\u00fary alebo mana\u017e\u00e9ri.