{"id":199824,"date":"2023-04-01T09:27:23","date_gmt":"2023-04-01T07:27:23","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=199824"},"modified":"2026-06-05T21:12:18","modified_gmt":"2026-06-05T19:12:18","slug":"seo-restart-2023","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/","title":{"rendered":"SEO Restart 2023: SEO umiera, \u010do s t\u00fdm?"},"content":{"rendered":"\n<p><em>Disclaimer: Tento \u010dl\u00e1nok je experiment. Bol cel\u00fd nap\u00edsan\u00fd pomocou <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/podrobny-sprievodca-chatgpt\/\" target=\"_blank\" data-type=\"post\" data-id=\"59224\" rel=\"noreferrer noopener\">ChatGPT 4<\/a><\/strong> a obr\u00e1zky boli generovan\u00e9 v Midjourney v5.<\/em> <em>Ako podklady boli vyu\u017eit\u00e9 predn\u00e1\u0161ky re\u010dn\u00edkov a ich fotografie.<\/em> <em>Na ka\u017ed\u00fa predn\u00e1\u0161ku bol pou\u017eit\u00fd maxim\u00e1lne 1 prompt.<\/em> <em>Kto mal predn\u00e1\u0161ku v PDF pr\u00edli\u0161 stru\u010dn\u00fa alebo pln\u00fa obr\u00e1zkov, ten sa do tohto \u010dl\u00e1nku nedostal \ud83d\ude0e<\/em><\/p>\n\n\n\n<p>SEO Restart bol tento rok zameran\u00fd na AI, generovanie obsahu a premeny linkbuildingu. \u0160tyri predn\u00e1\u0161ky ma zaujali najviac a tu som z nich pre v\u00e1s pripravil z\u00e1pis. \u010eakujem v\u0161etk\u00fdm re\u010dn\u00edkom \u2013 bola to skvel\u00e1 konferencia!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/seo-restart.jpg\" alt=\"SEO restart 2023\" class=\"wp-image-59084\" title=\"\"><figcaption class=\"wp-element-caption\">Bolo naozaj narv\u00e1no!<\/figcaption><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Vaclav_Brynda_Linkbuilding_v_roku_2023_Navrat_ku_korenom\" >V\u00e1clav Brynda: Linkbuilding v roku 2023: N\u00e1vrat ku kore\u0148om?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Co_sa_zmenilo_v_roku_2023\" >\u010co sa zmenilo v roku 2023?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Diskusie_a_NoFollow_odkazy\" >Diskusie a NoFollow odkazy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Blogovanie_a_brandove_zmienky\" >Blogovanie a brandov\u00e9 zmienky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Tematicke_a_technicke_clanky\" >Tematick\u00e9 a technick\u00e9 \u010dl\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Odznaky_kvality\" >Odznaky kvality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Platene_clanky_a_GuestPosting\" >Platen\u00e9 \u010dl\u00e1nky a GuestPosting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Ako_vyzera_klasicky_den_v_linkbuildingu\" >Ako vyzer\u00e1 klasick\u00fd de\u0148 v linkbuildingu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Na_co_nezabudnut\" >Na \u010do nezabudn\u00fa\u0165?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Zaver\" >Z\u00e1ver<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Vojtech_Fiala_Prakticke_vyuzitie_AI_v_SEO_pre_zaciatocnikov_aj_stredne_pokrocilych\" >Vojt\u011bch Fiala: Praktick\u00e9 vyu\u017eitie AI v SEO pre za\u010diato\u010dn\u00edkov aj (stredne) pokro\u010dil\u00fdch<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Poznanie_cielovej_skupiny\" >Poznanie cie\u013eovej skupiny:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Identifikacia_vhodnych_tem\" >Identifik\u00e1cia vhodn\u00fdch t\u00e9m:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Content_hub\" >Content hub:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Priprava_struktury_clanku\" >Pr\u00edprava \u0161trukt\u00fary \u010dl\u00e1nku:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Priprava_FAQ\" >Pr\u00edprava FAQ:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Odhad_pouzivatelskeho_zameru\" >Odhad pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1meru:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Priprava_metadat\" >Pr\u00edprava metad\u00e1t:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Pisanie_regularnych_vyrazov\" >P\u00edsanie regul\u00e1rnych v\u00fdrazov:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Na_co_si_dat_pozor\" >Na \u010do si da\u0165 pozor:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Dolezite_zdroje\" >D\u00f4le\u017eit\u00e9 zdroje:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Zaver-2\" >Z\u00e1ver:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Martina_Zrzava_Libricka_Vyzvy_a_prekazky_vo_svete_SEO_Ako_sa_vyrovnat_s_tazkostami_a_dosiahnut_uspech\" >Martina Zrzav\u00e1 Lib\u0159ick\u00e1: V\u00fdzvy a prek\u00e1\u017eky vo svete SEO: Ako sa vyrovna\u0165 s \u0165a\u017ekos\u0165ami a dosiahnu\u0165 \u00faspech<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Hard_skills_vs_Soft_skills\" >Hard skills vs. Soft skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Ako_drzat_krok_s_vyvojom_v_odbore\" >Ako dr\u017ea\u0165 krok s v\u00fdvojom v odbore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#One-Woman_Show\" >One-Wo(man) Show<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Balansovanie_medzi_ulohami\" >Balansovanie medzi \u00falohami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Budovanie_dovery\" >Budovanie d\u00f4very<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Ako_sa_nezblaznit\" >Ako sa nezbl\u00e1znit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Milan_Zeman_SEO_3x_inak_Pripadove_studie_s_realnym_dopadom_na_B2B_biznis\" >Milan Zeman: SEO 3x inak: Pr\u00edpadov\u00e9 \u0161t\u00fadie s re\u00e1lnym dopadom na B2B biznis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#1_Pripadova_studia_B2B_lead_generation\" >1. Pr\u00edpadov\u00e1 \u0161t\u00fadia: B2B lead generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#2_Pripadova_studia_Najvykonnejsi_blog\" >2. Pr\u00edpadov\u00e1 \u0161t\u00fadia: Najv\u00fdkonnej\u0161\u00ed blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#3_Pripadova_studia_Optimalizacia_akvizicnych_nakladov\" >3. Pr\u00edpadov\u00e1 \u0161t\u00fadia: Optimaliz\u00e1cia akvizi\u010dn\u00fdch n\u00e1kladov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Zaver-3\" >Z\u00e1ver<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Odkazy_na_vsetkych_recnikov_a_ich_prednasky\" >Odkazy na v\u0161etk\u00fdch re\u010dn\u00edkov a ich predn\u00e1\u0161ky:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-restart-2023\/#Priestor_na_odkazy_pre_dalsie_zhrnutia_SEO_Restartu\" >Priestor na odkazy pre \u010fal\u0161ie zhrnutia SEO Restartu:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vaclav_Brynda_Linkbuilding_v_roku_2023_Navrat_ku_korenom\"><\/span>V\u00e1clav Brynda: <strong>Linkbuilding v roku 2023: N\u00e1vrat ku kore\u0148om?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V s\u00fa\u010dasnom digit\u00e1lnom svete je linkbuilding neoddelite\u013enou s\u00fa\u010das\u0165ou <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-komplexny-sprievodca\/\" target=\"_blank\" data-type=\"post\" data-id=\"62239\" rel=\"noreferrer noopener\">SEO<\/a><\/strong> strat\u00e9gi\u00ed. Ing. V\u00e1clav Brynda sa vo svojej predn\u00e1\u0161ke zameral na to, ako sa linkbuildingov\u00e9 strat\u00e9gie zmenili pre rok 2023 a ako sa vr\u00e1ti\u0165 ku kore\u0148om tejto discipl\u00edny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_sa_zmenilo_v_roku_2023\"><\/span>\u010co sa zmenilo v roku 2023?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e1clav Brynda sa zameral na nasleduj\u00face k\u013e\u00fa\u010dov\u00e9 oblasti linkbuildingov\u00fdch strat\u00e9gi\u00ed pre rok 2023:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Diskusie s brandov\u00fdmi zmienkami.<\/li>\n\n\n\n<li>Blogovanie bez pou\u017eitia umelej inteligencie (AI).<\/li>\n\n\n\n<li>Tematick\u00e9 a technick\u00e9 \u010dl\u00e1nky.<\/li>\n\n\n\n<li>Odznaky kvality.<\/li>\n\n\n\n<li>Platen\u00e9 \u010dl\u00e1nky a GuestPosting.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diskusie_a_NoFollow_odkazy\"><\/span>Diskusie a NoFollow odkazy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00fdznam NoFollow odkazov spo\u010d\u00edva v n\u00e1v\u0161tevnosti, brandov\u00fdch zmienkach, organickom z\u00edskavan\u00ed odkazov a sile dom\u00e9ny. V\u00e1clav zd\u00f4raznil d\u00f4le\u017eitos\u0165 pr\u00e1ce na vlastn\u00fdch \u00fa\u010dtoch, nespamovanie pr\u00edspevkov s odkazmi a vyhodnocovanie v\u00fdsledkov po 30 d\u0148och.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blogovanie_a_brandove_zmienky\"><\/span>Blogovanie a brandov\u00e9 zmienky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Blogovanie sl\u00fa\u017ei na z\u00edskanie organickej n\u00e1v\u0161tevnosti, preh\u013eadu o zna\u010dke, brandov\u00fdch zmienok a budovania autority autora.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tematicke_a_technicke_clanky\"><\/span>Tematick\u00e9 a technick\u00e9 \u010dl\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e1clav odporu\u010dil zamera\u0165 sa na tematick\u00e9 a technick\u00e9 \u010dl\u00e1nky, ktor\u00e9 m\u00f4\u017eu prinies\u0165 odkazy z naozaj siln\u00fdch webov. Je d\u00f4le\u017eit\u00e9 vyu\u017ei\u0165 vlastn\u00e9 kontakty a pon\u00faknu\u0165 exkluz\u00edvne inform\u00e1cie alebo odborn\u00fd text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odznaky_kvality\"><\/span>Odznaky kvality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Odznaky kvality mo\u017eno z\u00edska\u0165 prostredn\u00edctvom recenzi\u00ed, mystery shoppingu alebo v\u010faka dobr\u00fdm kontaktom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Platene_clanky_a_GuestPosting\"><\/span>Platen\u00e9 \u010dl\u00e1nky a GuestPosting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e1clav Brynda zd\u00f4raznil, \u017ee je d\u00f4le\u017eit\u00e9 h\u013eada\u0165 weby s potenci\u00e1lnou n\u00e1v\u0161tevnos\u0165ou a efekt\u00edvne pracova\u0165 s redakciou. Odpor\u00fa\u010da sa zamera\u0165 na SEO \u010dl\u00e1nky namiesto PR \u010dl\u00e1nkov, ktor\u00e9 m\u00f4\u017eu by\u0165 n\u00e1kladnej\u0161ie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_vyzera_klasicky_den_v_linkbuildingu\"><\/span>Ako vyzer\u00e1 klasick\u00fd de\u0148 v linkbuildingu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e1clav sa zameral na nasleduj\u00face sp\u00f4soby z\u00edskavania odkazov:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>V\u00fdmena odkazov.<\/li>\n\n\n\n<li>GuestPosty.<\/li>\n\n\n\n<li>K\u00fapen\u00e9 \u010dl\u00e1nky.<\/li>\n\n\n\n<li>Offline LinkBuilding.<\/li>\n\n\n\n<li>Rozhovory.<\/li>\n\n\n\n<li>Sponzoring.<\/li>\n<\/ol>\n\n\n\n<p>Je d\u00f4le\u017eit\u00e9 z\u00edskava\u0165 odkazy z r\u00f4znych zdrojov, ako s\u00fa brandov\u00e9 slov\u00e1 na hlavn\u00fdch str\u00e1nkach, hol\u00e9 URL alebo citovan\u00e9 \u010dl\u00e1nky. V\u00fdmena odkazov, guest posting a platen\u00e9 \u010dl\u00e1nky s\u00fa st\u00e1le ob\u013e\u00faben\u00e9 met\u00f3dy, no offline linkbuilding, rozhovory a sponzoring tie\u017e pon\u00fakaj\u00fa nov\u00e9 pr\u00edle\u017eitosti.<\/p>\n\n\n\n<p>V\u00e1clav tie\u017e zd\u00f4raznil d\u00f4le\u017eitos\u0165 3-way a\u017e 4-way odkazov, ktor\u00e9 by mali by\u0165 implementovan\u00e9 s roz\u0161\u00edren\u00edm minim\u00e1lne 60 znakov a nielen v mieste s odkazom. Cit\u00e1cie a aktualiz\u00e1cie \u010dl\u00e1nkov m\u00f4\u017eu prinies\u0165 \u010fal\u0161iu hodnotu pre odkazuj\u00facu str\u00e1nku.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/brynda-midjourney.jpg\" alt=\"SEO restart 2023\" class=\"wp-image-59076\" title=\"\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_co_nezabudnut\"><\/span>Na \u010do nezabudn\u00fa\u0165?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e1clav Brynda zd\u00f4raznil d\u00f4le\u017eitos\u0165 neust\u00e1leho zlep\u0161ovania a u\u010denia sa z ch\u00fdb, preto\u017ee linkbuildingov\u00e9 strat\u00e9gie sa neust\u00e1le menia a vyv\u00edjaj\u00fa. D\u00f4le\u017eit\u00e9 je sledova\u0165 aktu\u00e1lne trendy a prisp\u00f4sobova\u0165 strat\u00e9giu pod\u013ea potrieb a cie\u013eov konkr\u00e9tneho projektu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaver\"><\/span>Z\u00e1ver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Linkbuilding je k\u013e\u00fa\u010dovou s\u00fa\u010das\u0165ou <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-komplexny-sprievodca\/\" target=\"_blank\" data-type=\"post\" data-id=\"62239\" rel=\"noreferrer noopener\">SEO<\/a><\/strong> a v roku 2023 je potrebn\u00e9 vr\u00e1ti\u0165 sa ku kore\u0148om a zamera\u0165 sa na hodnotn\u00fd obsah, rozmanitos\u0165 odkazov a brandov\u00e9 zmienky. Ing. V\u00e1clav Brynda predstavil svoje overen\u00e9 postupy a met\u00f3dy, ktor\u00e9 m\u00f4\u017eu by\u0165 pre v\u00e1\u0161 projekt in\u0161pir\u00e1ciou. Ak chcete vedie\u0165 viac o jeho pr\u00e1ci, m\u00f4\u017eete ho kontaktova\u0165 na e-maile <a href=\"mailto:Vasek.Brynda997@gmail.com\">Vasek.Brynda997@gmail.com<\/a> alebo na telef\u00f3ne 731340322.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vojtech_Fiala_Prakticke_vyuzitie_AI_v_SEO_pre_zaciatocnikov_aj_stredne_pokrocilych\"><\/span><strong>Vojt\u011bch Fiala:<\/strong> Praktick\u00e9 vyu\u017eitie AI v SEO pre za\u010diato\u010dn\u00edkov aj (stredne) pokro\u010dil\u00fdch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V s\u00fa\u010dasnosti je k dispoz\u00edcii mno\u017estvo n\u00e1strojov vyu\u017e\u00edvaj\u00facich AI, ako s\u00fa OpenAI, ChatGPT for sheets, Jasper, AIPRM, Adcreative.ai a \u010fal\u0161ie. Tieto n\u00e1stroje pom\u00e1haj\u00fa s r\u00f4znymi \u00falohami, ako je poznanie cie\u013eovej skupiny, identifik\u00e1cia vhodn\u00fdch t\u00e9m, pr\u00edprava \u0161trukt\u00fary \u010dl\u00e1nku, pr\u00edprava FAQ, odhad pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1meru, pr\u00edprava metad\u00e1t a p\u00edsanie regul\u00e1rnych v\u00fdrazov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poznanie_cielovej_skupiny\"><\/span><strong>Poznanie cie\u013eovej skupiny:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI m\u00f4\u017ee pom\u00f4c\u0165 s poznan\u00edm cie\u013eovej skupiny t\u00fdm, \u017ee analyzuje jej potreby, z\u00e1ujmy a preferencie. To v\u00e1m umo\u017en\u00ed lep\u0161ie prisp\u00f4sobi\u0165 obsah v\u00e1\u0161ho webu potreb\u00e1m n\u00e1v\u0161tevn\u00edkov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identifikacia_vhodnych_tem\"><\/span><strong>Identifik\u00e1cia vhodn\u00fdch t\u00e9m:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI dok\u00e1\u017ee identifikova\u0165 vhodn\u00e9 t\u00e9my pre va\u0161e \u010dl\u00e1nky t\u00fdm, \u017ee sa zameria na rie\u0161enie probl\u00e9mov a ot\u00e1zok, ktor\u00e9 va\u0161a cie\u013eov\u00e1 skupina h\u013ead\u00e1. V\u00fdsledkom je obsah, ktor\u00fd je relevantn\u00fd a zauj\u00edmav\u00fd pre va\u0161ich \u010ditate\u013eov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_hub\"><\/span><strong>Content hub:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 vytvori\u0165 content hub \u2013 teda s\u00favislej\u0161\u00ed obsah, ktor\u00fd je prepojen\u00fd a poskytuje pou\u017e\u00edvate\u013eom skuto\u010dn\u00fa hodnotu. To m\u00f4\u017ee zlep\u0161i\u0165 SEO optimaliz\u00e1ciu v\u00e1\u0161ho webu a zv\u00fd\u0161i\u0165 jeho autoritu v o\u010diach vyh\u013ead\u00e1va\u010dov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priprava_struktury_clanku\"><\/span><strong>Pr\u00edprava \u0161trukt\u00fary \u010dl\u00e1nku:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI m\u00f4\u017ee navrhn\u00fa\u0165 optim\u00e1lnu \u0161trukt\u00faru \u010dl\u00e1nku, ktor\u00e1 je \u013eahko \u010ditate\u013en\u00e1 a z\u00e1rove\u0148 obsahuje k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a fr\u00e1zy d\u00f4le\u017eit\u00e9 pre SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priprava_FAQ\"><\/span><strong>Pr\u00edprava FAQ:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI m\u00f4\u017ee tie\u017e pom\u00f4c\u0165 s pr\u00edpravou sekcie FAQ na va\u0161om webe t\u00fdm, \u017ee analyzuje ot\u00e1zky a odpovede, ktor\u00e9 s\u00fa pre va\u0161u cie\u013eov\u00fa skupinu najpr\u00ednosnej\u0161ie. V\u00fdsledkom je hodnotn\u00fd obsah pre pou\u017e\u00edvate\u013eov a z\u00e1rove\u0148 lep\u0161ie SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odhad_pouzivatelskeho_zameru\"><\/span><strong>Odhad pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1meru:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Umel\u00e1 inteligencia m\u00f4\u017ee pom\u00f4c\u0165 s odhadom pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1meru t\u00fdm, \u017ee analyzuje spr\u00e1vanie n\u00e1v\u0161tevn\u00edkov na va\u0161om webe a h\u013ead\u00e1 vzory. V\u010faka tomu lep\u0161ie pochop\u00edte, \u010do pou\u017e\u00edvatelia o\u010dak\u00e1vaj\u00fa, a dok\u00e1\u017eete obsah prisp\u00f4sobi\u0165 ich potreb\u00e1m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priprava_metadat\"><\/span><strong>Pr\u00edprava metad\u00e1t:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI m\u00f4\u017ee tie\u017e pom\u00f4c\u0165 s pr\u00edpravou metad\u00e1t, ako s\u00fa titulky, popisky a k\u013e\u00fa\u010dov\u00e9 slov\u00e1, ktor\u00e9 s\u00fa d\u00f4le\u017eit\u00e9 pre SEO. Optimaliz\u00e1cia metad\u00e1t zlep\u0161uje vidite\u013enos\u0165 v\u00e1\u0161ho webu vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pisanie_regularnych_vyrazov\"><\/span><strong>P\u00edsanie regul\u00e1rnych v\u00fdrazov:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Umel\u00e1 inteligencia m\u00f4\u017ee u\u013eah\u010di\u0165 p\u00edsanie regul\u00e1rnych v\u00fdrazov, ktor\u00e9 s\u00fa u\u017eito\u010dn\u00e9 pri analyzovan\u00ed a filtrovan\u00ed d\u00e1t na SEO \u00fa\u010dely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Na_co_si_dat_pozor\"><\/span><strong>Na \u010do si da\u0165 pozor:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pri vyu\u017e\u00edvan\u00ed AI v SEO je d\u00f4le\u017eit\u00e9 ma\u0165 na pam\u00e4ti potenci\u00e1lne \u00faskalia, ako je spoliehanie sa na extern\u00e9 pripojenie, kop\u00edrovanie a vkladanie textov, zastaran\u00e9 inform\u00e1cie alebo poskytovanie definit\u00edvnych odpoved\u00ed bez kontextu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dolezite_zdroje\"><\/span><strong>D\u00f4le\u017eit\u00e9 zdroje:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ak chcete zosta\u0165 v obraze o novink\u00e1ch a trendoch v oblasti AI a SEO, sledujte d\u00f4le\u017eit\u00e9 zdroje, ako s\u00fa profily spolo\u010dnost\u00ed na LinkedIn (OpenAI, GenerativeAI, GPTAI) alebo odborn\u00edkov z odboru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaver-2\"><\/span><strong>Z\u00e1ver:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI pon\u00faka mno\u017estvo pr\u00edle\u017eitost\u00ed na vylep\u0161enie SEO strat\u00e9gi\u00ed, \u010di u\u017e ste za\u010diato\u010dn\u00edk alebo stredne pokro\u010dil\u00fd. Vyu\u017eitie umelej inteligencie v SEO v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 lep\u0161ie pochopi\u0165 potreby va\u0161ej cie\u013eovej skupiny, identifikova\u0165 vhodn\u00e9 t\u00e9my, vytv\u00e1ra\u0165 efekt\u00edvny obsah a optimalizova\u0165 metad\u00e1ta. Nezabudnite v\u0161ak by\u0165 obozretn\u00ed a d\u00e1va\u0165 si pozor na potenci\u00e1lne \u00faskalia pri pou\u017e\u00edvan\u00ed AI v SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Martina_Zrzava_Libricka_Vyzvy_a_prekazky_vo_svete_SEO_Ako_sa_vyrovnat_s_tazkostami_a_dosiahnut_uspech\"><\/span>Martina Zrzav\u00e1 Lib\u0159ick\u00e1: V\u00fdzvy a prek\u00e1\u017eky vo svete SEO: Ako sa vyrovna\u0165 s \u0165a\u017ekos\u0165ami a dosiahnu\u0165 \u00faspech<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Martina na SEO Restartu preberala v\u00fdzvy a prek\u00e1\u017eky vo svete SEO, ktor\u00fdm \u010delia profesion\u00e1li z odboru. Zameriame sa na rie\u0161enia probl\u00e9mov, ktor\u00e9 m\u00f4\u017eu pom\u00f4c\u0165 dosiahnu\u0165 \u00faspech v oblasti SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hard_skills_vs_Soft_skills\"><\/span>Hard skills vs. Soft skills<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hard skills, ako s\u00fa technick\u00e9 SEO, <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing-3\/\" target=\"_blank\" data-type=\"post\" data-id=\"57955\" rel=\"noreferrer noopener\">obsahov\u00fd marketing,<\/a><\/strong> anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov, optimaliz\u00e1cia obr\u00e1zkov, link building a \u010fal\u0161ie, s\u00fa nevyhnutn\u00e9 pre \u00faspech v oblasti SEO. Na druhej strane, soft skills, ako je integrita, spo\u013eahlivos\u0165, efekt\u00edvna komunik\u00e1cia, t\u00edmov\u00e1 pr\u00e1ca a rie\u0161enie probl\u00e9mov, s\u00fa rovnako d\u00f4le\u017eit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_drzat_krok_s_vyvojom_v_odbore\"><\/span>Ako dr\u017ea\u0165 krok s v\u00fdvojom v odbore<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO je neust\u00e1le sa meniaci odbor, a preto je k\u013e\u00fa\u010dov\u00e9 zosta\u0165 v obraze. Aby ste dr\u017eali krok, je d\u00f4le\u017eit\u00e9 pravidelne sa vzdel\u00e1va\u0165, pl\u00e1nova\u0165 a organizova\u0165 svoju pr\u00e1cu, automatizova\u0165 procesy tam, kde je to mo\u017en\u00e9, a u\u010di\u0165 sa delegova\u0165 \u00falohy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"One-Woman_Show\"><\/span>One-Wo(man) Show<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mnoho SEO profesion\u00e1lov pracuje samostatne, \u010di u\u017e interne vo firm\u00e1ch alebo ako freelanceri. Je d\u00f4le\u017eit\u00e9 n\u00e1js\u0165 komunitu kolegov a zdie\u013ea\u0165 sk\u00fasenosti, rady a podporu. Navy\u0161e sa m\u00f4\u017ee uk\u00e1za\u0165 u\u017eito\u010dn\u00fdm n\u00e1js\u0165 si mentora alebo mentorku, ktor\u00fd v\u00e1m pom\u00f4\u017ee s osobn\u00fdm a profesion\u00e1lnym rozvojom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Balansovanie_medzi_ulohami\"><\/span>Balansovanie medzi \u00falohami<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Spr\u00e1vny projektov\u00fd mana\u017ement je k\u013e\u00fa\u010dov\u00fd pre \u00faspe\u0161n\u00e9 SEO kampane. Je d\u00f4le\u017eit\u00e9 ma\u0165 jasn\u00fa hierarchiu \u00faloh, spr\u00e1vne alokova\u0165 zdroje a dodr\u017eiava\u0165 term\u00edny. SEO projektov\u00fd mana\u017ement tie\u017e zah\u0155\u0148a poskytovanie preh\u013eadov pre mana\u017e\u00e9rov a jednoduch\u00fa spolupr\u00e1cu medzi t\u00edmami.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Budovanie_dovery\"><\/span>Budovanie d\u00f4very<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u00f4vera je z\u00e1sadn\u00e1 pre \u00faspech v SEO. Je potrebn\u00e9 vybudova\u0165 d\u00f4veru so svojimi klientmi, kolegami a nadriaden\u00fdmi. To zah\u0155\u0148a anal\u00fdzu \u0161trukt\u00fary organiz\u00e1cie, h\u013eadanie spojencov a budovanie vz\u0165ahov s k\u013e\u00fa\u010dov\u00fdmi stakeholdermi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_sa_nezblaznit\"><\/span>Ako sa nezbl\u00e1znit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prijmite situ\u00e1ciu<\/strong> Uvedomte si, \u010do nem\u00f4\u017eete ovplyvni\u0165, a s\u00fastre\u010fte sa na to, \u010do m\u00f4\u017eete.<\/li>\n\n\n\n<li><strong>Pl\u00e1nujte<\/strong> Vytv\u00e1rajte pl\u00e1ny a majte n\u00e1hradn\u00e9 strat\u00e9gie pre r\u00f4zne scen\u00e1re.<\/li>\n\n\n\n<li><strong>Adaptujte sa<\/strong> Bu\u010fte flexibiln\u00ed a ochotn\u00ed prisp\u00f4sobi\u0165 sa zmen\u00e1m a nov\u00fdm situ\u00e1ci\u00e1m.<\/li>\n\n\n\n<li><strong>Komunikujte<\/strong> Udr\u017eujte otvoren\u00fa komunik\u00e1ciu so svojim t\u00edmom a klientmi.<\/li>\n\n\n\n<li><strong>Vzdel\u00e1vajte sa<\/strong> Sledujte trendy v odbore a neust\u00e1le sa vzdel\u00e1vajte, aby ste boli pripraven\u00ed na zmeny.<\/li>\n\n\n\n<li><strong>Nau\u010dte sa poveda\u0165 nie<\/strong> Nie je potrebn\u00e9 prij\u00edma\u0165 ka\u017ed\u00fa \u00falohu alebo projekt. Nau\u010dte sa poveda\u0165 nie, ak to presahuje va\u0161e mo\u017enosti.<\/li>\n\n\n\n<li>Pracujte na svojich em\u00f3ci\u00e1ch Nau\u010dte sa zvl\u00e1da\u0165 stres a frustr\u00e1ciu, aby ste dok\u00e1zali lep\u0161ie zvl\u00e1da\u0165 situ\u00e1cie mimo va\u0161ej kontroly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Milan_Zeman_SEO_3x_inak_Pripadove_studie_s_realnym_dopadom_na_B2B_biznis\"><\/span>Milan Zeman: SEO 3x inak: Pr\u00edpadov\u00e9 \u0161t\u00fadie s re\u00e1lnym dopadom na B2B biznis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pozrieme sa na tri zauj\u00edmav\u00e9 pr\u00edpadov\u00e9 \u0161t\u00fadie od Milana Zemana z mytimi.cz, ktor\u00fd predstavil svoj poh\u013ead na SEO a obsahov\u00fd marketing. Tieto \u0161t\u00fadie ukazuj\u00fa, ako mo\u017eno dosiahnu\u0165 v\u00fdznamn\u00fd dopad na B2B biznis pomocou r\u00f4znych SEO strat\u00e9gi\u00ed a takt\u00edk.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/milan-zeman-midjourney.jpg\" alt=\"SEO restart 2023\" class=\"wp-image-59079\" title=\"\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pripadova_studia_B2B_lead_generation\"><\/span>1. Pr\u00edpadov\u00e1 \u0161t\u00fadia: B2B lead generation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Cie\u013e:<\/strong> Zv\u00fd\u0161i\u0165 organick\u00fa n\u00e1v\u0161tevnos\u0165 o 20 %.<\/p>\n\n\n\n<p><strong>Strat\u00e9gia:<\/strong> Milan Zeman navrhol strat\u00e9giu zalo\u017een\u00fa na priebe\u017enej tvorbe obsahu a z\u00edskavan\u00ed 3 a\u017e 4 odkazov mesa\u010dne. Hlavnou s\u00fa\u010das\u0165ou strat\u00e9gie bola re\u0161er\u0161 pr\u00edle\u017eitost\u00ed, anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov, content gap, distrib\u00facia obsahu na weby o priemysle, technol\u00f3gi\u00e1ch a podnikan\u00ed a pravideln\u00e9 publikovanie \u010dl\u00e1nkov na blogu.<\/p>\n\n\n\n<p><strong>V\u00fdsledky:<\/strong> T\u00e1to strat\u00e9gia viedla k zv\u00fd\u0161eniu organickej n\u00e1v\u0161tevnosti o 33 %, zv\u00fd\u0161eniu konverzi\u00ed o 11 % a zn\u00ed\u017eeniu konverzn\u00e9ho pomeru o 18 %.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pripadova_studia_Najvykonnejsi_blog\"><\/span>2. Pr\u00edpadov\u00e1 \u0161t\u00fadia: Najv\u00fdkonnej\u0161\u00ed blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Cie\u013e:<\/strong> Zlep\u0161i\u0165 metriky blogu.<\/p>\n\n\n\n<p><strong>Strat\u00e9gia:<\/strong> Na dosiahnutie tohto cie\u013ea bolo potrebn\u00e9 vykona\u0165 nieko\u013eko z\u00e1kladn\u00fdch \u00faprav, ako je oprava sitemapy, odstr\u00e1nenie 404 ch\u00fdb, optimaliz\u00e1cia metad\u00e1t a zavedenie syst\u00e9mu pre linkbuilding. \u010ealej bolo nutn\u00e9 vyladi\u0165 \u010dl\u00e1nky, \u010do zahrnovalo intern\u00e9 prelinkov\u00e1n\u00ed, vytvorenie box\u00edka \u0161pecialistu a proces aktualiz\u00e1cie \u010dl\u00e1nkov.<\/p>\n\n\n\n<p><strong>V\u00fdsledky:<\/strong> Po vykonan\u00ed t\u00fdchto zmien do\u0161lo k n\u00e1rastu n\u00e1v\u0161tev za rok zo 60 000 na 150 000, po\u010dtu leadov za rok zo 67 na 200, nov\u00fdch odberate\u013eov newslettera za mesiac z 0 na 20 a po\u010dtu k\u013e\u00fa\u010dov\u00fdch slov na prvej str\u00e1nke z 80 na 500.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pripadova_studia_Optimalizacia_akvizicnych_nakladov\"><\/span>3. Pr\u00edpadov\u00e1 \u0161t\u00fadia: Optimaliz\u00e1cia akvizi\u010dn\u00fdch n\u00e1kladov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Cie\u013e:<\/strong> Zv\u00fd\u0161i\u0165 organick\u00fa n\u00e1v\u0161tevnos\u0165, zlacni\u0165 akviz\u00edciu a dosiahnu\u0165 dvojn\u00e1sobn\u00fa n\u00e1vratnos\u0165 do 2 rokov.<\/p>\n\n\n\n<p><strong>Strat\u00e9gia:<\/strong> Zah\u0155\u0148ala SEO audit, pomocou odkazov podpori\u0165 str\u00e1nky hlavn\u00fdch slu\u017eieb, optimaliz\u00e1ciu Description, tvorbu eduka\u010dn\u00e9ho obsahu na webe zo 4 hlavn\u00fdch oblast\u00ed a harmonogram blogu. D\u00f4le\u017eitou s\u00fa\u010das\u0165ou strat\u00e9gie bola aj konverznos\u0165 produktov\u00fdch str\u00e1nok a ich optimaliz\u00e1cia.<\/p>\n\n\n\n<p><strong>V\u00fdsledky:<\/strong> T\u00e1to strat\u00e9gia priniesla v\u00fdrazn\u00e9 zlep\u0161enie v\u00fdsledkov \u2013 organick\u00e1 n\u00e1v\u0161tevnos\u0165 vzr\u00e1stla o 173 %, n\u00e1klady na z\u00edskanie z\u00e1kazn\u00edka sa zn\u00ed\u017eili o 80 % a n\u00e1vratnos\u0165 invest\u00edci\u00ed dosiahla 500 %. Zauj\u00edmav\u00fdm ved\u013eaj\u0161\u00edm efektom bolo aj zv\u00fd\u0161en\u00e9 vyh\u013ead\u00e1vanie nevy\u017eiadan\u00fdch hovorov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaver-3\"><\/span>Z\u00e1ver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tri pr\u00edpadov\u00e9 \u0161t\u00fadie predstaven\u00e9 Milanom Zemanom ukazuj\u00fa, \u017ee SEO a obsahov\u00fd marketing m\u00f4\u017eu ma\u0165 re\u00e1lny dopad na B2B biznis. K\u013e\u00fa\u010dov\u00fdmi faktormi \u00faspechu s\u00fa premyslen\u00e1 strat\u00e9gia, pravideln\u00e1 tvorba a optimaliz\u00e1cia obsahu a d\u00f4sledn\u00e1 implement\u00e1cia SEO prvkov.<\/p>\n\n\n\n<p>Pr\u00edklady tu prezentovan\u00e9 ukazuj\u00fa, \u017ee SEO nie je len o z\u00edskavan\u00ed \u010do najvy\u0161\u0161ieho po\u010dtu n\u00e1v\u0161tev, ale aj o konverzi\u00e1ch a n\u00e1vratnosti invest\u00edci\u00ed. \u00daspe\u0161n\u00e9 SEO strat\u00e9gie si preto vy\u017eaduj\u00fa \u0161irok\u00fd poh\u013ead na cel\u00fd proces a jeho s\u00favislosti s ostatn\u00fdmi aspektmi biznisu.<\/p>\n\n\n\n<p>Ak chcete zlep\u0161i\u0165 svoj B2B biznis pomocou SEO a obsahov\u00e9ho marketingu, je d\u00f4le\u017eit\u00e9 n\u00e1js\u0165 spr\u00e1vneho partnera, ktor\u00fd v\u00e1m pom\u00f4\u017ee navrhn\u00fa\u0165 a implementova\u0165 efekt\u00edvnu strat\u00e9giu. Ver\u00edme, \u017ee tieto pr\u00edpadov\u00e9 \u0161t\u00fadie v\u00e1m poskytn\u00fa n\u00e1pady a in\u0161pir\u00e1ciu pre v\u00e1\u0161 vlastn\u00fd biznis.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/john-mueller-midjourney.jpg\" alt=\"SEO restart 2023\" class=\"wp-image-59083\" title=\"\"><figcaption class=\"wp-element-caption\">V publiku sa objavil aj John Mueller<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odkazy_na_vsetkych_recnikov_a_ich_prednasky\"><\/span>Odkazy na v\u0161etk\u00fdch re\u010dn\u00edkov a ich predn\u00e1\u0161ky:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jan Tich\u00fd:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-jan-tichy-keynote-quo-vadis-seo\" target=\"_blank\" rel=\"noopener\">Keynote: Quo vadis SEO?<\/a><\/li>\n\n\n\n<li>Vojt\u011bch Fiala:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-vojtech-fiala-prakticke-vyuziti-ai-v-seo-pro-zacatecniky-i-stredne-pokrocile\" target=\"_blank\" rel=\"noopener\">Praktick\u00e9 vyu\u017eitie AI v SEO pre za\u010diato\u010dn\u00edkov aj (stredne) pokro\u010dil\u00fdch<\/a><\/li>\n\n\n\n<li>Pavel Ungr:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-pavel-ungr-transformace-tvorby-a-optimalizace-obsahu-pomoci-ai-pro-seo-nove-prilezitosti\" target=\"_blank\" rel=\"noopener\">Transform\u00e1cia tvorby a optimaliz\u00e1cie obsahu pomocou AI pre SEO: nov\u00e9 pr\u00edle\u017eitosti<\/a><\/li>\n\n\n\n<li>Luk\u00e1\u0161 Kostka:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-lukas-kostka-ai-a-r-studio-optimalizace-meta-tagu-na-jeden-klik\" target=\"_blank\" rel=\"noopener\">AI a R studio \u2013 optimaliz\u00e1cia meta tagov na \u201ejeden&#8220; klik!<\/a><\/li>\n\n\n\n<li>Milan Zeman:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-milan-zeman-seo-3-jinak-3-pripadove-studie-s-realnym-dopadem-na-b2b-byznys\" target=\"_blank\" rel=\"noopener\">SEO 3\u00d7 inak: 3 pr\u00edpadov\u00e9 \u0161t\u00fadie s re\u00e1lnym dopadom na B2B biznis<\/a><\/li>\n\n\n\n<li>Zden\u011bk Ne\u0161por:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-zdenek-nespor-titanske-weby\" target=\"_blank\" rel=\"noopener\">Tit\u00e1nske weby<\/a><\/li>\n\n\n\n<li>Radek Kupr:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-radek-kupr-jak-vyuzit-ga4-pro-seo\" target=\"_blank\" rel=\"noopener\">Ako vyu\u017ei\u0165 GA4 pre SEO<\/a><\/li>\n\n\n\n<li>Zden\u011bk Dvo\u0159\u00e1k aka Linki:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-zdenek-dvorak-aka-linki-slabiny-ahrefs-jake-jsou-a-co-s-nimi-delat-kdyz-delate-linkbuilding\" target=\"_blank\" rel=\"noopener\">Slabiny Ahrefs. Ak\u00e9 s\u00fa? A \u010do s nimi robi\u0165, ke\u010f rob\u00edte linkbuilding?<\/a><\/li>\n\n\n\n<li>V\u00e1clav Brynda:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-vaclav-brynda-linkbuilding-a-jak-se-zmenily-strategie-na-rok-2023-zpet-ke-korenum\" target=\"_blank\" rel=\"noopener\">Linkbuilding a ako sa zmenili strat\u00e9gie na rok 2023 \u2013 sp\u00e4\u0165 ku kore\u0148om?<\/a><\/li>\n\n\n\n<li>Richard Kla\u010dko:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-richard-klacko-srovnano-maji-nastroje-spravna-data-o-hledanosti-klicovych-slov\" target=\"_blank\" rel=\"noopener\">Porovnanie \u2013 maj\u00fa n\u00e1stroje spr\u00e1vne d\u00e1ta o h\u013eadanosti k\u013e\u00fa\u010dov\u00fdch slov?<\/a><\/li>\n\n\n\n<li>Martina Zrzav\u00e1 Lib\u0159ick\u00e1:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-martina-zrzava-libricka-vyzvy-a-prekazky-ve-svete-seo-lidi\" target=\"_blank\" rel=\"noopener\">V\u00fdzvy a prek\u00e1\u017eky vo svete SEO \u013eud\u00ed<\/a><\/li>\n\n\n\n<li>Filip Podstavec, Marek Prokop, Pavel Ungr, Martin Pichl\u00edk:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-podstavec-prokop-ungr-pichlik-panelova-diskuze-quo-vadis-ai\" target=\"_blank\" rel=\"noopener\">Panelov\u00e1 diskusia: Quo vadis AI?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Priestor_na_odkazy_pre_dalsie_zhrnutia_SEO_Restartu\"><\/span>Priestor na odkazy pre \u010fal\u0161ie zhrnutia SEO Restartu:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Disclaimer: Tento \u010dl\u00e1nok je experiment. Bol cel\u00fd nap\u00edsan\u00fd pomocou ChatGPT 4 a obr\u00e1zky boli generovan\u00e9 v Midjourney v5. SEO Restart 2023 bol zameran\u00fd na AI, generovanie obsahu a premeny linkbuildingu \u2013 pre\u010d\u00edtajte si z\u00e1pis zo \u0161tyroch najzauj\u00edmavej\u0161\u00edch predn\u00e1\u0161ok.<\/p>\n","protected":false},"author":2,"featured_media":59508,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"SEO Restart 2023: SEO umiera, \u010do s t\u00fdm?","rank_math_description":"SEO Restart 2023 \u2013 preh\u013ead najlep\u0161\u00edch predn\u00e1\u0161ok o linkbuildingu, AI v SEO a pr\u00edpadov\u00fdch \u0161t\u00fadi\u00e1ch. Zistite, ako posun\u00fa\u0165 svoju SEO strat\u00e9giu vpred!","rank_math_focus_keyword":"seo","rank_math_seo_score":""},"categories":[962,970],"tags":[],"class_list":{"0":"post-199824","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-seo"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/seo-restart.jpg","author_info":{"display_name":"Luk\u00e1\u0161 Kone\u010dn\u00fd","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lukas-konecny\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/199824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=199824"}],"version-history":[{"count":2,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/199824\/revisions"}],"predecessor-version":[{"id":199826,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/199824\/revisions\/199826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/59508"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=199824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=199824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=199824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}