{"id":199698,"date":"2023-10-12T20:06:16","date_gmt":"2023-10-12T18:06:16","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=199698"},"modified":"2026-06-05T21:11:21","modified_gmt":"2026-06-05T19:11:21","slug":"helpful-content-update-seo","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/","title":{"rendered":"HCU Helpful Content Update \u2013 \u010co to znamen\u00e1 pre SEO a va\u0161e weby"},"content":{"rendered":"\n<p>Google ka\u017ed\u00fd rok vyd\u00e1va nieko\u013eko aktualiz\u00e1ci\u00ed svojich algoritmov, ktor\u00e9 maj\u00fa dopad na v\u00fdkon webov vo vyh\u013ead\u00e1va\u010di. Niektor\u00e9 aktualiz\u00e1cie takmer \u017eiadne zmeny nesp\u00f4sobia, in\u00e9 zas \u00e1no. Septembrov\u00fd Helpful Content Update (HCU = U\u017eito\u010dn\u00fd obsah) patr\u00ed medzi tie, ktor\u00e9 poriadne zamie\u0161ali vodami SEO optimaliz\u00e1cie.<\/p>\n\n\n\n<p>HCU ukazuje, kam Google v hodnoten\u00ed webov\u00fdch str\u00e1nok dlhodobo smeruje, a ide o tak\u00fd z\u00e1sadn\u00fd update, \u017ee som sa rozhodol spravi\u0165 hlb\u0161iu anal\u00fdzu \u2013 pre\u0161iel som desiatky reportov zahrani\u010dn\u00fdch SEO \u0161pecialistov, aby som zistil, <strong>na ak\u00e9 prvky a postupy kladie Google najv\u00e4\u010d\u0161\u00ed d\u00f4raz = na \u010do sa teraz pri tvorbe webov s\u00fastredi\u0165<\/strong>. A ke\u010f\u017ee ide o naozaj z\u00e1sadn\u00e9 zmeny, rozhodol som sa sp\u00edsa\u0165 tento \u010dl\u00e1nok, ktor\u00fd budem pravidelne aktualizova\u0165 \u2013 zameran\u00fd na v\u0161etko, \u010do o HCU vieme.<\/p>\n\n\n\n<p><em>HCU bol ozn\u00e1men\u00fd Googlom 14. septembra 2023 a rollout bol dokon\u010den\u00fd 28. septembra 2023. Najv\u00e4\u010d\u0161\u00ed dopad bol vidite\u013en\u00fd klasicky v medzin\u00e1rodn\u00fdch SERPoch, no aj na slovenskom a \u010deskom trhu do\u0161lo k v\u00e4\u010d\u0161\u00edm zmen\u00e1m.<\/em><\/p>\n\n\n\n<p>Ak sa teda zaober\u00e1te SEO optimaliz\u00e1ciou webov a tvor\u00edte weby za \u00fa\u010delom monetiz\u00e1cie, tento \u010dl\u00e1nok bude pre v\u00e1s zdrojom cenn\u00fdch inform\u00e1ci\u00ed. Tak po\u010fme na to!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Co_o_HCU_hovori_samotny_Google\" >\u010co o HCU hovor\u00ed samotn\u00fd Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Ako_Google_vypocitava_Helpful_Content_Score_HCS\" >Ako Google vypo\u010d\u00edtava Helpful Content Score (HCS)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Tipy_na_co_sa_v_ramci_SEO_optimalizacie_na_HCS_zamerat\" >Tipy, na \u010do sa v r\u00e1mci SEO optimaliz\u00e1cie na HCS zamera\u0165<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Uvadzajte_autora_a_dolezite_informacie_na_zaciatku\" >Uv\u00e1dzajte autora a d\u00f4le\u017eit\u00e9 inform\u00e1cie na za\u010diatku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Venujte_pozornost_popisu_autorov_a_ich_skusenosti\" >Venujte pozornos\u0165 popisu autorov a ich sk\u00fasenost\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Citujte_realne_zdroje\" >Citujte re\u00e1lne zdroje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Nepiste_zbytocne_dlhe_texty\" >Nep\u00ed\u0161te zbyto\u010dne dlh\u00e9 texty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Originalne_obrazky\" >Origin\u00e1lne obr\u00e1zky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Blog_ako_homepage_zle\" >Blog ako homepage = zle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Vas_web_ma_byt_realny_biznis\" >V\u00e1\u0161 web m\u00e1 by\u0165 re\u00e1lny biznis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Skuste_na_web_zaradit_e-shop\" >Sk\u00faste na web zaradi\u0165 e-shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Nepouzivajte_neupravene_sablony\" >Nepou\u017e\u00edvajte neupraven\u00e9 \u0161abl\u00f3ny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Nepouzivajte_vela_rusivych_reklam\" >Nepou\u017e\u00edvajte ve\u013ea ru\u0161iv\u00fdch rekl\u00e1m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Otvorte_svoj_web_komentarom\" >Otvorte svoj web koment\u00e1rom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Stranky_s_viacerymi_zdrojmi_navstevnosti_dopadli_lepsie\" >Str\u00e1nky s viacer\u00fdmi zdrojmi n\u00e1v\u0161tevnosti dopadli lep\u0161ie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/sk\/helpful-content-update-seo\/#Zdroje_a_dalsie_citanie\" >Zdroje a \u010fal\u0161ie \u010d\u00edtanie:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_o_HCU_hovori_samotny_Google\"><\/span>\u010co o HCU hovor\u00ed samotn\u00fd Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>T\u00fato sekciu vo\u013ene preber\u00e1m z <a href=\"https:\/\/on-page.ai\/pages\/helpful-content-update\/\" target=\"_blank\" rel=\"noopener\">tohto zdroja<\/a>, preto\u017ee je to skvel\u00fd v\u00fd\u0165ah z Google Developer Docs, ktor\u00fd by som s\u00e1m lep\u0161ie nevymyslel.<\/em><\/p>\n\n\n\n<p>Google na svojich str\u00e1nkach pre v\u00fdvoj\u00e1rov HCU \u010dasto spom\u00edna a venuje mu cel\u00fa sekciu. A hoci v\u0161etci vieme, \u017ee rady Googlu s\u00fa \u010dasto zav\u00e1dzaj\u00face (tvrd\u00ed, \u017ee nie\u010do nem\u00e1me robi\u0165, ale ono to skvele funguje \ud83d\ude05), rozhodne by ste mali vedie\u0165, \u010do o HCU hovor\u00ed jeho tvorca. Teda:<br><\/p>\n\n\n\n<p><strong>1) \u201eSyst\u00e9m HCU generuje jeden sign\u00e1l pre cel\u00fd web&#8220; (<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">Zdroj<\/a>)<\/strong><\/p>\n\n\n\n<p>Site-wide sign\u00e1l je hodnotiaci faktor (jedno \u010d\u00edslo), ktor\u00fdm Google hodnot\u00ed cel\u00fd web naraz. Hodnotenie ka\u017edej URL na webe je potom odvoden\u00e9 kombin\u00e1ciou hodnotenia samotnej URL a cel\u00e9ho webu. Weby s n\u00edzkym HCU hodnoten\u00edm teda m\u00f4\u017eu podkop\u00e1va\u0165 aj doteraz v\u00fdborne funguj\u00face URL.<\/p>\n\n\n\n<p><strong>2) \u201eSyst\u00e9m HCU odme\u0148uje obsah, pri ktorom maj\u00fa n\u00e1v\u0161tevn\u00edci pocit, \u017ee mali uspokojiv\u00fd z\u00e1\u017eitok, zatia\u013e \u010do obsah, ktor\u00fd nespln\u00ed o\u010dak\u00e1vania n\u00e1v\u0161tevn\u00edka, nebude fungova\u0165 tak dobre.&#8220;<\/strong> (<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\"><strong>Zdroj<\/strong><\/a>)<\/p>\n\n\n\n<p>T\u00fdm Google hovor\u00ed, \u017ee e\u0161te viac kladie d\u00f4raz na to, \u010di u v\u00e1s n\u00e1v\u0161tevn\u00edk na\u0161iel odpove\u010f na v\u0161etky ot\u00e1zky, ktor\u00e9 v tej chv\u00edli o t\u00e9me mal.<\/p>\n\n\n\n<p><strong>3) \u201eTento klasifika\u010dn\u00fd proces je plne automatizovan\u00fd, s vyu\u017eit\u00edm strojov\u00e9ho u\u010denia.&#8220; (<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\"><strong>Zdroj<\/strong><\/a>)<\/strong><\/p>\n\n\n\n<p>Toto je VE\u013dMI d\u00f4le\u017eit\u00fd nov\u00fd prvok. Hovor\u00ed, \u017ee pou\u017e\u00edvaj\u00fa AI klasifik\u00e1tor na spracovanie d\u00e1t pre aktualiz\u00e1ciu u\u017eito\u010dn\u00e9ho obsahu.<\/p>\n\n\n\n<p><strong>4) \u201eN\u00e1\u0161 klasifik\u00e1tor be\u017e\u00ed nepretr\u017eite, \u010do mu umo\u017e\u0148uje sledova\u0165 novo spusten\u00e9 weby aj existuj\u00face weby.&#8220; (<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">Zdroj<\/a>)<\/strong><\/p>\n\n\n\n<p>AI klasifik\u00e1tor be\u017e\u00ed neust\u00e1le. Ak v\u00e1\u0161 web HCU zasiahol negat\u00edvne, po potrebn\u00fdch \u00faprav\u00e1ch nemus\u00edte \u010daka\u0165 na \u010fal\u0161\u00ed update od Googlu. Akon\u00e1hle Google sk\u00f3re pre v\u00e1\u0161 web prepo\u010d\u00edta a bude vy\u0161\u0161ie ako doteraz, mali by ste okam\u017eite zaznamena\u0165 zmeny v po\u010dte zobrazen\u00ed vo vyh\u013ead\u00e1va\u010di.<\/p>\n\n\n\n<p><strong>5) \u201eHodnotenie webov t\u00fdmto syst\u00e9mom m\u00f4\u017ee trva\u0165 nieko\u013eko mesiacov.&#8220; (<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">Zdroj<\/a>)<\/strong><\/p>\n\n\n\n<p>Toto ozn\u00e1menie mo\u017eno interpretova\u0165 tak, \u017ee Google pravdepodobne potrebuje na udelenie HCU sk\u00f3re ve\u013ek\u00e9 mno\u017estvo d\u00e1t a pri men\u0161\u00edch weboch mu hodnotenie zaberie dlh\u0161\u00ed \u010das. Alebo naopak t\u00fdm chc\u00fa poveda\u0165, \u017ee probl\u00e9m bude pri ve\u013ek\u00fdch weboch, preto\u017ee im zaberie nejak\u00fd \u010das, k\u00fdm cel\u00fd web znova prejd\u00fa a bud\u00fa schopn\u00ed prideli\u0165 sk\u00f3re.<\/p>\n\n\n\n<p><strong>Google poskytol <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">dlh\u00fd zoznam ot\u00e1zok<\/a>, ktor\u00e9 by ste si mali polo\u017ei\u0165 pri tvorbe obsahu, aby ste dok\u00e1zali pos\u00fadi\u0165, \u010di je v o\u010diach Googlu u\u017eito\u010dn\u00fd.<\/strong><\/p>\n\n\n\n<p>V\u00fdber t\u00fdch najz\u00e1sadnej\u0161\u00edch ot\u00e1zok:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201ePrezentuje v\u00e1\u0161 web inform\u00e1cie tak, \u017ee im chcete veri\u0165? Napr\u00edklad je jasn\u00fd zdroj, d\u00f4kazy o odbornosti, pozadie autora alebo webu, ktor\u00fd ho publikuje, napr\u00edklad prostredn\u00edctvom odkazov na str\u00e1nku autora alebo na str\u00e1nku O webe?&#8220;<\/em><\/li>\n\n\n\n<li><em>\u201eJe tento obsah nap\u00edsan\u00fd alebo skontrolovan\u00fd expertom alebo nad\u0161encom, ktor\u00fd preuk\u00e1zate\u013ene pozn\u00e1 dan\u00fa t\u00e9mu ve\u013emi dobre?&#8220;<\/em><\/li>\n\n\n\n<li><em>\u201eJe z obsahu jasn\u00e9, \u017ee m\u00e1 autor s popisovanou t\u00e9mou vlastn\u00e9 sk\u00fasenosti a t\u00e9me do h\u013abky rozumie (napr\u00edklad odborn\u00e9 znalosti z\u00edskan\u00e9 skuto\u010dn\u00fdm pou\u017eit\u00edm produktu alebo slu\u017eby, alebo n\u00e1v\u0161tevou miesta)?&#8220;<\/em><\/li>\n\n\n\n<li><em>\u201eM\u00e1te existuj\u00face alebo zam\u00fd\u0161\u013ean\u00e9 publikum pre svoju firmu alebo web, ktor\u00e9 by pova\u017eovalo obsah za u\u017eito\u010dn\u00fd, keby pri\u0161lo priamo k v\u00e1m?&#8220;<\/em><\/li>\n\n\n\n<li><em>\u201eZanech\u00e1va v\u00e1\u0161 obsah \u010ditate\u013ea s pocitom, \u017ee potrebuje znova pou\u017ei\u0165 Google, aby z\u00edskal lep\u0161ie inform\u00e1cie z in\u00fdch zdrojov?&#8220;<\/em><\/li>\n\n\n\n<li><em>\u201eM\u00e1te v obsahu odkazy ved\u00face k \u010fal\u0161\u00edm inform\u00e1ci\u00e1m o autorovi alebo autoroch a oblastiach, o ktor\u00fdch p\u00ed\u0161u?&#8220;<\/em><\/li>\n<\/ul>\n\n\n\n<p>Ako vid\u00edte, HCU kladie d\u00f4raz na expert\u00edzu autorov a kvalitu obsahu \u2013 a t\u00fdm \u010falej posil\u0148uje v\u00fdznam E-E-A-T sign\u00e1lov.<\/p>\n\n\n\n<p><strong>Google od n\u00e1s chce, aby sme sa zamysleli nad t\u00fdm:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kto n\u00e1\u0161 obsah p\u00ed\u0161e,<\/li>\n\n\n\n<li>pre koho obsah tvor\u00edme,<\/li>\n\n\n\n<li>pre\u010do obsah tvor\u00edme.<\/li>\n<\/ul>\n\n\n\n<p>Tvor\u00edte obsah len pre vyh\u013ead\u00e1va\u010de? ZLE. \u274c<\/p>\n\n\n\n<p>Vyu\u017e\u00edvate vo ve\u013ekej miere automatiz\u00e1ciu pri tvorbe obsahu? ZLE. \u274c<\/p>\n\n\n\n<p>Tvor\u00edte obsah tak, \u017ee sumarizujete, \u010do nap\u00edsali ostatn\u00ed, a neprid\u00e1vate ni\u010d nov\u00e9? ZLE. \u274c<\/p>\n\n\n\n<p>Rozhodli ste sa tvori\u0165 obsah o nejakej t\u00e9me len preto, \u017ee m\u00e1 vyh\u013ead\u00e1vanos\u0165? ZLE. \u274c<\/p>\n\n\n\n<p>Prid\u00e1vate na web ve\u013ea nov\u00e9ho obsahu alebo ma\u017eete star\u00fd, preto\u017ee o\u010dak\u00e1vate, \u017ee va\u0161a str\u00e1nka bude v o\u010diach Googlu \u201efresh&#8220;? ZLE. \u274c (Av\u0161ak odstr\u00e1nenie neu\u017eito\u010dn\u00e9ho obsahu <a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">vraj m\u00f4\u017ee pom\u00f4c\u0165<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_Google_vypocitava_Helpful_Content_Score_HCS\"><\/span><strong>Ako Google vypo\u010d\u00edtava Helpful Content Score (HCS)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To samozrejme nikto nevie, no na z\u00e1klade testovania m\u00e1 svetov\u00e1 SEO komunita hrub\u00e9 odhady, ako Google k v\u00fdpo\u010dtu HCS pristupuje.<\/p>\n\n\n\n<p>Najv\u00e4\u010d\u0161\u00ed rozdiel spo\u010d\u00edva v tom, \u017ee AI klasifik\u00e1tor u\u017e naozaj rozumie obsahu na str\u00e1nke. V\u0161eobecn\u00e9 predpoklady o AI klasifik\u00e1tore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI klasifik\u00e1tor ne\u010d\u00edta text cel\u00fd, ale pravdepodobne len prv\u00fdch 2 000 slov (vych\u00e1dza z limitov pou\u017eit\u00fdch AI n\u00e1strojov)<\/li>\n\n\n\n<li>HCS hodnot\u00ed prim\u00e1rne \u010dl\u00e1nky a pravdepodobne neklasifikuje homepage, kateg\u00f3rie ani produkty<\/li>\n<\/ul>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><strong>\u0160pekul\u00e1cia:<\/strong> Pod\u013ea <a href=\"https:\/\/on-page.ai\/pages\/helpful-content-update\/\" data-type=\"link\" data-id=\"https:\/\/on-page.ai\/pages\/helpful-content-update\/\" target=\"_blank\" rel=\"noopener\">Erica Lancheresa<\/a> m\u00f4\u017ee HCS sk\u00f3re web iba penalizova\u0165, ale ned\u00e1 mu boost \u2013 teda nadob\u00fada hodnoty 0\u20131. Ak teda dostanete od be\u017en\u00fdch Google algoritmov sk\u00f3re URL 95 (na \u0161k\u00e1le 1\u2013100) a celkov\u00e9 HCS sk\u00f3re v\u00e1\u0161ho webu bude 0,75, potom bude celkov\u00e9 sk\u00f3re va\u0161ej URL 95 \u00d7 0,75 = 71,25. Teoreticky v\u00e1s teda m\u00f4\u017eu predbehn\u00fa\u0165 v SERPe weby, ktor\u00e9 maj\u00fa <em>o nie\u010do<\/em> hor\u0161iu konkr\u00e9tnu URL, ale vy\u0161\u0161ie HCU sk\u00f3re cel\u00e9ho webu.<\/p>\n\n\n\n<p>V praxi to znamen\u00e1, \u017ee aj ke\u010f bude len men\u0161ia \u010das\u0165 v\u00e1\u0161ho webu nekvalitn\u00e1 \u2013 alebo tak\u00e1 slab\u00e1, \u017ee kv\u00f4li nej cel\u00fd web dostane n\u00edzke HCS sk\u00f3re \u2013 bude sa zle dari\u0165 aj t\u00fdm skvel\u00fdm k\u00faskom obsahu, ktor\u00e9 doteraz bez probl\u00e9mov fungovali.<\/p>\n\n\n\n<p>Na druhej strane m\u00f4\u017ee vysok\u00e9 HCS sk\u00f3re pom\u00f4c\u0165 URL, ktor\u00e9 doteraz neperformovali dobre. Tak si vyberte. \ud83d\ude0a<\/p>\n\n\n\n<p><strong>Aby som mal v\u00e4\u010d\u0161iu jasnos\u0165 v tom, ak\u00e9 re\u00e1lne kroky teraz m\u00f4\u017eem urobi\u0165 a pom\u00f4c\u0165 webom na\u0161ich projektov aj klientov, sp\u00edsal som nasleduj\u00faci zoznam vec\u00ed, ktor\u00e9 s\u00fa v r\u00e1mci HCS nov\u00e9 a d\u00f4le\u017eitej\u0161ie:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipy_na_co_sa_v_ramci_SEO_optimalizacie_na_HCS_zamerat\"><\/span>Tipy, na \u010do sa v r\u00e1mci SEO optimaliz\u00e1cie na HCS zamera\u0165<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uvadzajte_autora_a_dolezite_informacie_na_zaciatku\"><\/span><strong>Uv\u00e1dzajte autora a d\u00f4le\u017eit\u00e9 inform\u00e1cie na za\u010diatku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ak je pravda, \u017ee AI klasifik\u00e1tor \u010d\u00edta len \u010das\u0165 obsahu, uv\u00e1dzajte autora \u010dl\u00e1nku a odkazy na jeho BIO hne\u010f v \u00favode \u2013 nie a\u017e pod textom.<\/p>\n\n\n\n<p>Ak m\u00f4\u017eete (napr\u00edklad ide o obchodn\u00fa ponuku), uve\u010fte do tela textu e-mail a telef\u00f3nne \u010d\u00edslo, na ktor\u00e9 sa m\u00f4\u017eu pr\u00edpadn\u00ed z\u00e1kazn\u00edci obr\u00e1ti\u0165. Nenech\u00e1vajte to na formul\u00e1r na konci str\u00e1nky \u2013 uve\u010fte ponuku v prv\u00fdch 2 000 slov\u00e1ch.<\/p>\n\n\n\n<p>V \u00favode by ste rozhodne mali ma\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meno autora (klikate\u013en\u00e9)<\/li>\n\n\n\n<li>D\u00e1tum publik\u00e1cie \/ D\u00e1tum aktualiz\u00e1cie \u010dl\u00e1nku<\/li>\n\n\n\n<li>Meno osoby, ktor\u00e1 obsah skontrolovala (experta)<\/li>\n<\/ul>\n\n\n\n<p>Vytvorte si box s inform\u00e1ciou o autorovi a vlo\u017ete ho do sidebaru ka\u017ed\u00e9ho pr\u00edspevku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Venujte_pozornost_popisu_autorov_a_ich_skusenosti\"><\/span><strong>Venujte pozornos\u0165 popisu autorov a ich sk\u00fasenost\u00ed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ka\u017ed\u00fd \u010dl\u00e1nok na va\u0161om webe by mal ma\u0165 jasn\u00e9ho autora. Pseudonymy a t\u00edmov\u00e9 podpisy nesta\u010dia. Meno autora by malo by\u0165 klikate\u013en\u00e9 a na str\u00e1nke autora by mal by\u0165 autor dostato\u010dne pop\u00edsan\u00fd. Nezabudnite uvies\u0165:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cel\u00e9 meno autora<\/li>\n\n\n\n<li>Ako autor s\u00favis\u00ed s webom a jeho t\u00e9mou<\/li>\n\n\n\n<li>Kde autor z\u00edskal sk\u00fasenosti, pre\u010do je na dan\u00fa t\u00e9mu expertom<\/li>\n\n\n\n<li>Odkazy na autoritat\u00edvne str\u00e1nky, kde autor tie\u017e publikuje na rovnak\u00fa t\u00e9mu<\/li>\n\n\n\n<li>Odkaz na osobn\u00fd web autora, pr\u00edpadne jeho soci\u00e1lne siete<\/li>\n\n\n\n<li>Zoznam v\u0161etk\u00fdch \u010dl\u00e1nkov, ktor\u00e9 pre web nap\u00edsal<\/li>\n\n\n\n<li>Kontakt na autora<\/li>\n<\/ul>\n\n\n\n<p>Nedokladajte odbornos\u0165 autora pomocou obr\u00e1zkov, ale jednoduch\u00fdm textom. Va\u0161a fotografia s hob\u013eova\u010dkou v\u00e1m hodnotenie v o\u010diach Googlu nezvedne, ale t\u00e1to veta \u00e1no: \u201eSom stol\u00e1r s 20 rokmi sk\u00fasenost\u00ed. P\u00f4sob\u00edm v Bratislave a okol\u00ed a medzi mojich klientov patria napr\u00edklad Alza a Miele.&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Citujte_realne_zdroje\"><\/span><strong>Citujte re\u00e1lne zdroje<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Doteraz Google textu pr\u00edli\u0161 nerozumel a spoliehal sa predov\u0161etk\u00fdm na intern\u00e9 a extern\u00e9 odkazy pri s\u00e9mantickom porozumen\u00ed textu. S AI je to in\u00e9. Ak v \u010dl\u00e1nku o nanotechnol\u00f3gi\u00e1ch uvediem \u201eako hovor\u00ed Asoci\u00e1cia nanotechnologick\u00e9ho priemyslu&#8220; a op\u00ed\u0161em nejak\u00fd relevantn\u00fd fakt, je to plusov\u00fd faktor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nepiste_zbytocne_dlhe_texty\"><\/span><strong>Nep\u00ed\u0161te zbyto\u010dne dlh\u00e9 texty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Je mo\u017en\u00e9, \u017ee technika \u201ep\u00edsania do vy\u010derpania t\u00e9my&#8220; u\u017e nebude fungova\u0165 tak dobre. Jednak preto, \u017ee Google si text pravdepodobne ne\u010d\u00edta cel\u00fd, ale aj preto, \u017ee URL optimalizovan\u00e1 na odpove\u010f na jeden konkr\u00e9tny dopyt bude ma\u0165 odpove\u010f hne\u010f na za\u010diatku \u2013 k\u00fdm v druhom pr\u00edpade sa m\u00f4\u017ee nach\u00e1dza\u0165 napr\u00edklad a\u017e v desiatej sekcii \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Po HCU update sa o takmer 4 % skr\u00e1tila priemern\u00e1 d\u013a\u017eka \u010dl\u00e1nkov, ktor\u00e9 dobre performuj\u00fa v SERPe.<\/p>\n\n\n\n<p>Pr\u00edklad: Ak sa chcete umiestni\u0165 na k\u013e\u00fa\u010dov\u00e9 slovo \u201eako sa zaregistrova\u0165 na Revolut&#8220;, neza\u010d\u00ednal by som t\u00fdm, \u017ee op\u00ed\u0161em \u201e\u010co je Revolut&#8220;, \u201eAk\u00e9 m\u00e1 Revolut v\u00fdhody&#8220; a niekde v tele \u010dl\u00e1nku uvediem aj samotn\u00fa registr\u00e1ciu. <strong>To u\u017e nie je helpful, preto\u017ee pou\u017e\u00edvate\u013e mus\u00ed inform\u00e1ciu na va\u0161om webe h\u013eada\u0165.<\/strong> Lep\u0161ie sa pravdepodobne umiestni \u010dl\u00e1nok zameran\u00fd \u010disto na samotn\u00fa registr\u00e1ciu \u2013 ide\u00e1lne nieko\u013eko viet a p\u00e1r screenshotov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Originalne_obrazky\"><\/span><strong>Origin\u00e1lne obr\u00e1zky<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kde to ide, pou\u017e\u00edvajte vlastn\u00e9 obr\u00e1zky a fotografie. Ak p\u00f4sob\u00edte v cestovate\u013eskom odvetv\u00ed, robte vlastn\u00e9 fotky \u2013 a v ide\u00e1lnom pr\u00edpade by ste na nich mali by\u0165 aj vy. Google AI s 99-percentnou pravdepodobnos\u0165ou zatia\u013e fotky nevie \u010d\u00edta\u0165, no \u010doskoro to pr\u00edde. V\u0161eobecne sa predpoklad\u00e1, \u017ee origin\u00e1lne fotografie a \u201ed\u00f4kazy&#8220; o tom, \u017ee ste na danom mieste naozaj boli, sa stan\u00fa ranking faktorom (autor na fotografii na mieste, o ktorom p\u00ed\u0161e, je celkom presved\u010div\u00fd d\u00f4kaz).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blog_ako_homepage_zle\"><\/span><strong>Blog ako homepage = zle<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ak m\u00e1te na domovskej str\u00e1nke iba preh\u013ead \u010dl\u00e1nkov, nevyu\u017e\u00edvate ve\u013ek\u00fa pr\u00edle\u017eitos\u0165. Homepage webu by mala n\u00e1v\u0161tevn\u00edkovi poveda\u0165, \u010do v\u0161etko na webe n\u00e1jde a kto web tvor\u00ed. Weby s blogovou homepage dopadli po HCU v priemere hor\u0161ie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vas_web_ma_byt_realny_biznis\"><\/span><strong>V\u00e1\u0161 web m\u00e1 by\u0165 re\u00e1lny biznis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u010c\u00edm viac je z v\u00e1\u0161ho webu c\u00edti\u0165, \u017ee ide o re\u00e1lny biznis, t\u00fdm lep\u0161ie. Weby p\u00edsan\u00e9 \u010disto pre SEO dopadli po HCU v priemere hor\u0161ie. Naopak weby, kde je jasn\u00e1 persona, firma alebo brand, dopadli lep\u0161ie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Skuste_na_web_zaradit_e-shop\"><\/span><strong>Sk\u00faste na web zaradi\u0165 e-shop<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zamyslite sa, \u010di na svojom webe nem\u00f4\u017eete zaradi\u0165 mikroslu\u017eby alebo produkty, ktor\u00e9 by ste mohli pred\u00e1va\u0165. My napr\u00edklad pred\u00e1vame cestovate\u013esk\u00e9 mapy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nepouzivajte_neupravene_sablony\"><\/span><strong>Nepou\u017e\u00edvajte neupraven\u00e9 \u0161abl\u00f3ny<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Blogy so stockov\u00fdmi \u0161abl\u00f3nami dopadli po HCU hor\u0161ie. Investujte do vlastnej \u0161abl\u00f3ny, alebo existuj\u00facu \u0161abl\u00f3nu upravte tak, aby lep\u0161ie sl\u00fa\u017eila v\u00e1\u0161mu obsahu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nepouzivajte_vela_rusivych_reklam\"><\/span><strong>Nepou\u017e\u00edvajte ve\u013ea ru\u0161iv\u00fdch rekl\u00e1m<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ak je v\u00e1\u0161 hlavn\u00fd zdroj monetiz\u00e1cie webu reklama a HCU v\u00e1s v\u00fdrazne zasiahol, mo\u017eno za to m\u00f4\u017eu pr\u00e1ve reklamy. Ak je hlavn\u00fd obsah obklopen\u00fd reklamami, pr\u00edpadne je k nemu kv\u00f4li nim \u00faplne znemo\u017enen\u00fd pr\u00edstup, web je jednozna\u010dne hodnoten\u00fd ako neu\u017eito\u010dn\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Otvorte_svoj_web_komentarom\"><\/span><strong>Otvorte svoj web koment\u00e1rom<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nezakazujte na svojom webe koment\u00e1re. Naopak \u2013 akt\u00edvne podporujte pou\u017e\u00edvate\u013eov v ich tvorbe. Weby s ve\u013ek\u00fdm po\u010dtom koment\u00e1rov performuj\u00fa lep\u0161ie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stranky_s_viacerymi_zdrojmi_navstevnosti_dopadli_lepsie\"><\/span><strong>Str\u00e1nky s viacer\u00fdmi zdrojmi n\u00e1v\u0161tevnosti dopadli lep\u0161ie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u0161eobecne to vyzer\u00e1 (a plat\u00ed to u\u017e dlhodobo), \u017ee Google oce\u0148uje, ke\u010f m\u00e1 web n\u00e1v\u0161tevnos\u0165 z viacer\u00fdch zdrojov a nespolieha sa v\u00fdhradne na organick\u00fa n\u00e1v\u0161tevnos\u0165 (tzv. written for Google).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zdroje_a_dalsie_citanie\"><\/span><strong>Zdroje a \u010fal\u0161ie \u010d\u00edtanie:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Erich Lancheres<\/strong> \u2013 <a href=\"https:\/\/on-page.ai\/pages\/helpful-content-update\/\" data-type=\"link\" data-id=\"https:\/\/on-page.ai\/pages\/helpful-content-update\/\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Helpful Content Update Full Review, Analysis and Recovery<\/a><\/li>\n\n\n\n<li><strong>Glenn Gabe<\/strong> \u2013 <a href=\"https:\/\/www.gsqi.com\/marketing-blog\/september-2023-google-helpful-content-update-hcux\/\" data-type=\"link\" data-id=\"https:\/\/www.gsqi.com\/marketing-blog\/september-2023-google-helpful-content-update-hcux\/\" target=\"_blank\" rel=\"noopener\">The September 2023 Google Helpful Content Update \u2013 Did Google&#8217;s Announcement in April About Page Experience Foreshadow What We&#8217;re Seeing With The Current HCU(X)?<\/a><\/li>\n\n\n\n<li><strong>Barry Schwarz<\/strong> \u2013 <a href=\"https:\/\/searchengineland.com\/impact-of-the-google-september-2023-helpful-content-was-big-for-the-seo-industry-432751\" data-type=\"link\" data-id=\"https:\/\/searchengineland.com\/impact-of-the-google-september-2023-helpful-content-was-big-for-the-seo-industry-432751\" target=\"_blank\" rel=\"noopener\">Impact of the Google September 2023 helpful content was big for the SEO industry<\/a><\/li>\n\n\n\n<li><strong>Marie Haynes \u2013<\/strong> <a href=\"https:\/\/www.mariehaynes.com\/the-september-helpful-content-update-why-you-were-affected-and-what-you-can-do\/\" data-type=\"link\" data-id=\"https:\/\/www.mariehaynes.com\/the-september-helpful-content-update-why-you-were-affected-and-what-you-can-do\/\" target=\"_blank\" rel=\"noopener\">The September helpful content update: Why you were affected and what you can do<\/a><\/li>\n\n\n\n<li><strong>Marie Haynes \u2013<\/strong> <a href=\"https:\/\/www.mariehaynes.com\/is-the-helpful-content-system-only-a-negative-classification\/\" data-type=\"link\" data-id=\"https:\/\/www.mariehaynes.com\/is-the-helpful-content-system-only-a-negative-classification\/\" target=\"_blank\" rel=\"noopener\">Is the helpful content system only a negative classification?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google ka\u017ed\u00fd rok vyd\u00e1va nieko\u013eko aktualiz\u00e1ci\u00ed svojich algoritmov, ktor\u00e9 maj\u00fa dopad na v\u00fdkon webov vo vyh\u013ead\u00e1va\u010di. Septembrov\u00fd Helpful Content Update (HCU) patr\u00ed medzi tie, ktor\u00e9 poriadne zamie\u0161ali vodami SEO optimaliz\u00e1cie.<\/p>\n","protected":false},"author":2,"featured_media":76498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"HCU Helpful Content Update \u2013 \u010do znamen\u00e1 pre SEO","rank_math_description":"\u010co je Helpful Content Update a ako ovplyv\u0148uje SEO optimaliz\u00e1ciu v\u00e1\u0161ho webu? Zistite, na \u010do sa zamera\u0165, a zlep\u0161ite svoje poz\u00edcie vo vyh\u013ead\u00e1va\u010di.","rank_math_focus_keyword":"seo optimaliz\u00e1cia","rank_math_seo_score":""},"categories":[962,970],"tags":[],"class_list":{"0":"post-199698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-seo"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/google-hcu-update.jpg","author_info":{"display_name":"Luk\u00e1\u0161 Kone\u010dn\u00fd","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lukas-konecny\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/199698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=199698"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/199698\/revisions"}],"predecessor-version":[{"id":199699,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/199698\/revisions\/199699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/76498"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=199698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=199698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=199698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}