{"id":199385,"date":"2018-03-05T17:09:25","date_gmt":"2018-03-05T16:09:25","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=199385"},"modified":"2026-06-05T21:09:10","modified_gmt":"2026-06-05T19:09:10","slug":"facebook-stranka-zalozenie-nastavenie","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/sk\/facebook-stranka-zalozenie-nastavenie\/","title":{"rendered":"5 krokov, ako zalo\u017ei\u0165 a nastavi\u0165 \u00faspe\u0161n\u00fa str\u00e1nku na Facebooku"},"content":{"rendered":"\n<p>Zalo\u017ei\u0165 si facebook str\u00e1nku je ve\u013emi jednoduch\u00e9. <strong>Napriek tomu vid\u00edme na mnoh\u00fdch firemn\u00fdch profiloch aj \u00fa\u010dtoch za\u010d\u00ednaj\u00facich blogerov zbyto\u010dn\u00e9 za\u010diato\u010dn\u00edcke chyby.<\/strong> Dnes sa na to pozrieme krok za krokom, aby si na ni\u010d d\u00f4le\u017eit\u00e9 nezabudol. Dozvie\u0161 sa, ako vybra\u0165 spr\u00e1vnu profilov\u00fa fotografiu, pozrieme sa na z\u00e1kladn\u00e9 prvky facebook str\u00e1nky a spolo\u010dne nastav\u00edme tvoje prv\u00e9 call-to-action tla\u010didlo. <strong>Tak po\u010fme na to \u2013 tu je n\u00e1vod, ako zalo\u017ei\u0165 a nastavi\u0165 \u00faspe\u0161n\u00fa str\u00e1nku na Facebooku.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/sk\/facebook-stranka-zalozenie-nastavenie\/#1_Ako_si_zalozit_facebook_stranku\" >1) Ako si zalo\u017ei\u0165 facebook str\u00e1nku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/sk\/facebook-stranka-zalozenie-nastavenie\/#2_Ako_vybrat_fotografie_ktore_zaujmu\" >2) Ako vybra\u0165 fotografie, ktor\u00e9 zaujm\u00fa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/sk\/facebook-stranka-zalozenie-nastavenie\/#Vyber_spravnej_fotografie\" >V\u00fdber spr\u00e1vnej fotografie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/sk\/facebook-stranka-zalozenie-nastavenie\/#Ako_fotografiu_odfotit\" >Ako fotografiu odfoti\u0165?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/sk\/facebook-stranka-zalozenie-nastavenie\/#Vyber_uvodnej_fotografie\" >V\u00fdber \u00favodnej fotografie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/sk\/facebook-stranka-zalozenie-nastavenie\/#3_Zvol_si_dobre_pouzivatelske_meno\" >3) Zvo\u013e si dobr\u00e9 pou\u017e\u00edvate\u013esk\u00e9 meno<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/sk\/facebook-stranka-zalozenie-nastavenie\/#4_Porozpravaj_svojim_fanusikom_svoj_pribeh\" >4) Porozpr\u00e1vaj svojim fan\u00fa\u0161ikom svoj pr\u00edbeh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/sk\/facebook-stranka-zalozenie-nastavenie\/#5_Nastav_call-to-action_tlacidlo\" >5) Nastav call-to-action tla\u010didlo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/sk\/facebook-stranka-zalozenie-nastavenie\/#Online_kurz_zakladov_reklamy_na_Facebooku_a_Instagrame\" >Online kurz z\u00e1kladov reklamy na Facebooku a Instagrame<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Ako_si_zalozit_facebook_stranku\"><\/span><strong>1) Ako si zalo\u017ei\u0165 facebook str\u00e1nku<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Snimek-obrazovky-2018-02-21-v-20.56.32-1024x564-1.jpg\" alt=\"Ako zalo\u017ei\u0165 \u00faspe\u0161n\u00fa str\u00e1nku na Facebooku\" class=\"wp-image-56313\" width=\"454\" height=\"249\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>Prihl\u00e1s sa na Facebook a v pravom hornom rohu klikni na \u0161\u00edpku. Rozbal\u00ed sa ti menu, v ktorom vybere\u0161 <strong>\u201eVytvori\u0165 str\u00e1nku&#8220;<\/strong>.<\/p>\n\n\n\n<p>Tu si vyber typ str\u00e1nky. Pre osobn\u00e9 blogy odpor\u00fa\u010dam <strong>\u201eUmelec, skupina alebo verejn\u00e1 osobnos\u0165&#8220;<\/strong> alebo <strong>\u201e\u00da\u010del alebo komunita&#8220;<\/strong>. Potom \u0165a Facebook vyzve, aby si zadal n\u00e1zov svojej facebook str\u00e1nky.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Snimek-obrazovky-2018-02-21-v-20.58.37-1024x632-1.png\" alt=\"Facebook\" class=\"wp-image-56314\" width=\"468\" height=\"288\" title=\"\"><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ako_vybrat_fotografie_ktore_zaujmu\"><\/span><strong>2) Ako vybra\u0165 fotografie, ktor\u00e9 zaujm\u00fa<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Ako spr\u00e1vne vybra\u0165 profilov\u00fa fotografiu?<\/strong> Profilov\u00e1 fotografia je prv\u00e1 vec, ktor\u00fa tvoj fan\u00fa\u0161ik uvid\u00ed \u2013 ide o najd\u00f4le\u017eitej\u0161\u00ed vizu\u00e1lny prvok na tvojej str\u00e1nke.<\/p>\n\n\n\n<p>Pri tvorbe firemn\u00fdch str\u00e1nok je be\u017enou praxou pou\u017e\u00edva\u0165 logo firmy. Ak ide o facebook str\u00e1nku blogu, m\u00e1\u0161 dve mo\u017enosti.<\/p>\n\n\n\n<p><strong>1) M\u00e1\u0161 vlastn\u00e9 logo<\/strong><\/p>\n\n\n\n<p>Kedy ho pou\u017ei\u0165 ako profilov\u00fa fotografiu? Ke\u010f nechce\u0161 blog pr\u00edli\u0161 sp\u00e1ja\u0165 len so svojou osobou, preto\u017ee pl\u00e1nuje\u0161 roz\u0161\u00edri\u0165 ho aj o \u010fal\u0161\u00edch blogerov.<\/p>\n\n\n\n<p><strong>2) Logo nem\u00e1\u0161 \/ m\u00e1\u0161 logo, ale chce\u0161 blog personalizova\u0165 svojou osobou.<\/strong><\/p>\n\n\n\n<p>V takom pr\u00edpade by si nemal pochybova\u0165, kto m\u00e1 by\u0165 na tej fotografii. <strong>\u00c1no, uva\u017euje\u0161 spr\u00e1vne \u2013 ty.<\/strong> A je jedno, \u010di bloguje\u0161 o jedle, cestovan\u00ed alebo fitness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyber_spravnej_fotografie\"><\/span>V\u00fdber spr\u00e1vnej fotografie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Daj si z\u00e1le\u017ea\u0165 na v\u00fdbere fotografie \u2013 vyber tak\u00fa, ktor\u00e1 bude p\u00f4sobi\u0165 na \u013eud\u00ed pozit\u00edvne, a dodr\u017euj ve\u013ekos\u0165 180 \u00d7 180 pixelov. Fotografia by mala by\u0165 ostr\u00e1 a \u010dist\u00e1.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/fb-reklama-1024x768-1.jpg\" alt=\"Ako m\u00e1 vyzera\u0165 profilov\u00e1 fotografia na Facebooku\" class=\"wp-image-56315\" width=\"282\" height=\"211\" title=\"\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ako_fotografiu_odfotit\"><\/span><strong>Ako fotografiu odfoti\u0165?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ak nem\u00e1\u0161 v okol\u00ed profesion\u00e1lneho fotografa, vezmi do ruky <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/najlepsi-fotoaparat-pre-blogerov\/\" data-type=\"post\" data-id=\"2229\">najlep\u0161\u00ed fotoapar\u00e1t<\/a><\/strong>, ktor\u00fd n\u00e1jde\u0161 \ud83d\ude42. \u010ci u\u017e sa bude\u0161 foti\u0165 s\u00e1m alebo po\u017eiada\u0161 kamar\u00e1ta, partnera \u010di partnerku, tu m\u00e1\u0161 odo m\u0148a p\u00e1r r\u00e1d:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e1jdi si pozadie, ktor\u00e9 je \u010dist\u00e9 \u2013 za tebou by nemalo by\u0165 pr\u00edli\u0161 ve\u013ea ru\u0161iv\u00fdch elementov.<\/li>\n\n\n\n<li>Najlep\u0161ie svetlo v\u017edy prich\u00e1dza od okna (nefo\u0165 sa proti oknu!).<\/li>\n\n\n\n<li>Nikdy sa nefo\u0165 na priamom slnku \u2013 ak sa fot\u00ed\u0161 vonku za slne\u010dn\u00e9ho d\u0148a, rad\u0161ej zvo\u013e tie\u0148.<\/li>\n\n\n\n<li>V\u0161etky fotografie vyzeraj\u00fa lep\u0161ie, ke\u010f ich fot\u00ed\u0161 trochu zvrchu, ale nepreh\u00e1\u0148aj to, aby si nevyzeral ako t\u00edned\u017eerka v za\u010diatkoch selfiem\u00e1nie.<\/li>\n\n\n\n<li>Usmiaj sa.<\/li>\n\n\n\n<li>Odfot 20\u201330 fotografi\u00ed z r\u00f4znych uhlov, aby si mal z \u010doho vybera\u0165.<\/li>\n\n\n\n<li>Daj profilovou fotografiou najavo, \u010do rob\u00ed\u0161: ak si profesion\u00e1lny moder\u00e1tor, malo by to by\u0165 na fotografii vidie\u0165. Neboj sa zakomponova\u0165 napr\u00edklad mikrof\u00f3n. Foodblogeri m\u00f4\u017eu dr\u017ea\u0165 v ruke kuch\u00e1rku a \u010diapku \ud83d\ude42, fitness blogeri m\u00f4\u017eu uk\u00e1za\u0165 svoje pekn\u00e9 svaly.<\/li>\n\n\n\n<li>Vytvor fotografiu, ktor\u00e1 bude vizu\u00e1lne zapam\u00e4tate\u013en\u00e1.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/20180202-IMG_1961-1024x683-1.jpg\" alt=\"Pr\u00edklad dobrej profilovej fotografie na Facebook\" class=\"wp-image-56316\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad dobrej profilovej fotografie na Facebook<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyber_uvodnej_fotografie\"><\/span><strong>V\u00fdber \u00favodnej fotografie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ak\u00fa zvoli\u0165 \u00favodn\u00fa \u201ecover&#8220; fotografiu? \u00davodn\u00e1 fotografia dotv\u00e1ra cel\u00fa tv\u00e1r tvojej facebook str\u00e1nky \u2013 ako vybra\u0165 t\u00fa spr\u00e1vnu? Najprv si mus\u00ed\u0161 uvedomi\u0165 jednu d\u00f4le\u017eit\u00fa vec.<\/p>\n\n\n\n<p><strong>Tento prvok sa zobrazuje inak na po\u010d\u00edta\u010di a inak na smartf\u00f3ne.<\/strong> Po\u010d\u00edta\u010d zobraz\u00ed 820 \u00d7 312 pixelov a smartf\u00f3n 640 \u00d7 360 pixelov (z\u00e1vis\u00ed aj od ve\u013ekosti smartf\u00f3nu). Minim\u00e1lna ve\u013ekos\u0165 \u00favodnej fotky je 399 \u00d7 150 pixelov.<\/p>\n\n\n\n<p>Vyberaj fotografiu, ktor\u00e1 dobre predstav\u00ed to, \u010do rob\u00ed\u0161. Mala by to by\u0165 fotografia, ktor\u00e1 najlep\u0161ie prezentuje tvoju tvorbu a zaujme oko. \u00davodn\u00fa fotografiu m\u00f4\u017ee\u0161 doplni\u0165 textom, ktor\u00fd vysvetl\u00ed, \u010do presne rob\u00ed\u0161 a pre\u010do by \u0165a \u013eudia mali sledova\u0165. M\u00f4\u017ee\u0161 na \u0148u prida\u0165 aj vlastn\u00e9 logo \u2013 ale nepreh\u00e1\u0148aj to. <strong>Na tvorbu jednoduch\u00fdch graf\u00edk odpor\u00fa\u010dam <a href=\"https:\/\/powerofdoing.blog\/cs\/5-online-nastroju-grafik-pres-noc\/\" target=\"_blank\" rel=\"noopener\">Canvu.<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"315\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/14_brezen_fb_cover.jpg\" alt=\"Pr\u00edklad \u00favodnej fotografie str\u00e1nky na Facebooku upozor\u0148uj\u00facej na udalos\u0165\" class=\"wp-image-56317\" title=\"\"><figcaption class=\"wp-element-caption\">Pr\u00edklad \u00favodnej fotografie str\u00e1nky na Facebooku upozor\u0148uj\u00facej na udalos\u0165<\/figcaption><\/figure>\n\n\n\n<p><strong>M\u00f4\u017ee\u0161 zvoli\u0165 aj video. To by nemalo by\u0165 dlh\u0161ie ako 2 min\u00faty a malo by by\u0165 zrozumite\u013en\u00e9 aj bez zvuku.<\/strong> Ak sa chce\u0161 predstavi\u0165, nerob to tak, \u017ee tam bude\u0161 len \u201ehovoriaca hlava&#8220;. Uk\u00e1\u017e, \u010do rob\u00ed\u0161. Ak aj napriek tomu zvol\u00ed\u0161 variant \u201ehovoriacej hlavy&#8220;, nezabudni k videu prida\u0165 titulky.<\/p>\n\n\n\n<p>\u00davodn\u00e1 fotografia <strong>je skvel\u00fdm miestom na propag\u00e1ciu vlastn\u00fdch produktov alebo eventov.<\/strong> Propaguj tak\u00e9 produkty, ktor\u00e9 pon\u00faka\u0161 zadarmo. Pon\u00faka\u0161 na str\u00e1nke e-book zdarma? Tu je priestor, kde ho propagova\u0165 \u2013 dostane\u0161 tak viac \u013eud\u00ed na svoje str\u00e1nky. Chyst\u00e1\u0161 nejak\u00fa akciu? Zmie\u0148 ju na \u00favodnej fotografii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Zvol_si_dobre_pouzivatelske_meno\"><\/span>3) Zvo\u013e si dobr\u00e9 pou\u017e\u00edvate\u013esk\u00e9 meno<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pou\u017e\u00edvate\u013esk\u00e9 meno vyberaj opatrne. Ak m\u00e1 tvoj blog pr\u00edli\u0161 dlh\u00fd n\u00e1zov, sk\u00fas vymyslie\u0165 skratku, ktor\u00fa si \u013eudia \u013eahko zapam\u00e4taj\u00fa. St\u00e1le by v\u0161ak malo by\u0165 jasn\u00e9, o \u010do ide.<\/p>\n\n\n\n<p>Tvoje pou\u017e\u00edvate\u013esk\u00e9 meno sa premietne aj do odkazu na tvoju facebook str\u00e1nku. My sme zvolili pou\u017e\u00edvate\u013esk\u00e9 meno rovnak\u00e9 ako n\u00e1zov n\u00e1\u0161ho blogu a <a href=\"https:\/\/www.facebook.com\/LoudavymKrokem\/\" target=\"_blank\" rel=\"noopener\">facebook str\u00e1nky<\/a>. N\u00e1\u0161 odkaz na Facebook preto vyzer\u00e1 takto: <a href=\"https:\/\/www.facebook.com\/LoudavymKrokem\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/LoudavymKrokem\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/username-1024x530-1.jpg\" alt=\"\" class=\"wp-image-56318\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Porozpravaj_svojim_fanusikom_svoj_pribeh\"><\/span>4) Porozpr\u00e1vaj svojim fan\u00fa\u0161ikom svoj pr\u00edbeh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Po zalo\u017een\u00ed str\u00e1nky prejdi do inform\u00e1ci\u00ed a venuj chv\u00ed\u013eu ich vyplneniu. Starostlivo vyp\u00ed\u0161 kol\u00f3nku pr\u00edbehu. Povedz svojim fan\u00fa\u0161ikom, \u010do rob\u00ed\u0161 a pre\u010do to rob\u00ed\u0161.<\/p>\n\n\n\n<p><strong>Vyzdvihni to, \u010do je na tebe najzauj\u00edmavej\u0161ie.<\/strong> Na <a href=\"https:\/\/www.facebook.com\/LoudavymKrokem\/\" target=\"_blank\" rel=\"noopener\">Loudav\u00fdm krokem<\/a> v\u017edy zd\u00f4raz\u0148ujeme, \u017ee p\u00ed\u0161eme o tom, ko\u013eko cestovanie stoj\u00ed. Cestovate\u013esk\u00fdch blogov s\u00fa stovky, ale takmer nikto ti nepovie, ko\u013eko ich cesty st\u00e1li \u2013 a ur\u010dite nie tak podrobne. A pr\u00e1ve to vyzdvihujeme aj v popise na\u0161ej facebook str\u00e1nky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Snimek-obrazovky-2018-02-22-v-23.34.30-1024x656-1.png\" alt=\"\" class=\"wp-image-56319\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Nastav_call-to-action_tlacidlo\"><\/span><strong>5) Nastav call-to-action tla\u010didlo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook umo\u017e\u0148uje nastavenie tzv. call-to-action tla\u010didla, ktor\u00e9 vyz\u00fdva fan\u00fa\u0161ikov k tebou vybranej interakcii:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Snimek-obrazovky-2018-02-22-v-23.36.26-1024x595-1.png\" alt=\"Call to Action tla\u010didlo na Facebooku\" class=\"wp-image-56320\" title=\"\"><figcaption class=\"wp-element-caption\">Call to Action tla\u010didlo na Facebooku<\/figcaption><\/figure>\n\n\n\n<p>Vybra\u0165 si m\u00f4\u017ee\u0161 zo \u0161irokej ponuky \u2013 fan\u00fa\u0161ikov m\u00f4\u017ee\u0161 vyzva\u0165 k nap\u00edsaniu spr\u00e1vy \u010di e-mailu, m\u00f4\u017ee\u0161 ich odk\u00e1za\u0165 na svoj e-shop alebo aplik\u00e1ciu.<\/p>\n\n\n\n<p>To je k z\u00e1kladn\u00e9mu nastaveniu facebook str\u00e1nky v\u0161etko.<\/p>\n\n\n\n<p>Pre\u010d\u00edtaj si tie\u017e, ako na <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/obsahovy-marketing-3\/\" data-type=\"post\" data-id=\"57955\">obsahov\u00fd marketing<\/a><\/strong> \u010di ako na <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/18-tipov-ako-na-e-mail-marketing-aby-zarabal-tisice\/\" data-type=\"post\" data-id=\"59374\">e-mailing<\/a><\/strong>, ktor\u00fd zar\u00e1ba mili\u00f3ny. Nezabudni sa pozrie\u0165 na \u010dl\u00e1nok, ako na <strong><a href=\"https:\/\/loudavymkrokem.cz\/sk\/seo-komplexny-sprievodca\/\" data-type=\"post\" data-id=\"62239\">SEO jednoducho.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_kurz_zakladov_reklamy_na_Facebooku_a_Instagrame\"><\/span>Online kurz z\u00e1kladov reklamy na Facebooku a Instagrame<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vyu\u017ei ponuku online kurzu a poober sa <strong><a href=\"https:\/\/www.kurzeo.com\/online-kurzy\/vaclav-blahout-zaklady-propagace-na-facebooku-a-instagramu\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\">z\u00e1klady reklamy na Facebooku<\/a><\/strong>. V 19 lekci\u00e1ch (necel\u00e9 dve hodiny) sa dozvie\u0161 v\u0161etko d\u00f4le\u017eit\u00e9, \u010do potrebuje\u0161 na za\u010diatok.<\/p>\n\n\n\n<p><strong>\u010co kurz obsahuje:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Z\u00e1klady pr\u00e1ce v Business Manageri<\/li>\n\n\n\n<li>Ako vybra\u0165 spr\u00e1vny cie\u013e kampane<\/li>\n\n\n\n<li>Nastavi\u0165 si svoju prv\u00fa kampa\u0148<\/li>\n\n\n\n<li>Ako zvl\u00e1dnu\u0165 rozpo\u010det a nastavi\u0165 okruhy pou\u017e\u00edvate\u013eov<\/li>\n\n\n\n<li>Vyhodnocova\u0165 svoje kampane<\/li>\n\n\n\n<li>Ako by\u0165 v reklame na soci\u00e1lnych sie\u0165ach efekt\u00edvny<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.kurzeo.com\/online-kurzy\/vaclav-blahout-zaklady-propagace-na-facebooku-a-instagramu\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Kurzeo-medium-rectangle-banner@2x.png\" alt=\"\" class=\"wp-image-58440\" title=\"\"><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vsad\u00edme sa, \u017ee svoju facebook str\u00e1nku nevyu\u017e\u00edva\u0161 naplno. \u010ci u\u017e si blogger, firma alebo verejn\u00e1 osobnos\u0165, u n\u00e1s n\u00e1jde\u0161 skvel\u00e9 tipy, ako na to.<\/p>\n","protected":false},"author":3,"featured_media":58019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Ako zalo\u017ei\u0165 facebook str\u00e1nku \u2013 5 krokov","rank_math_description":"Chce\u0161 si vytvori\u0165 \u00faspe\u0161n\u00fa facebook str\u00e1nku? Pozri si n\u00e1\u0161 sprievodca krok za krokom a vyhnite sa za\u010diato\u010dn\u00edckym chyb\u00e1m. Za\u010dni hne\u010f!","rank_math_focus_keyword":"facebook str\u00e1nka","rank_math_seo_score":""},"categories":[962,238],"tags":[],"class_list":{"0":"post-199385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-socialne-siete"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2018\/03\/6.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/sk\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/199385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/comments?post=199385"}],"version-history":[{"count":3,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/199385\/revisions"}],"predecessor-version":[{"id":219466,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/posts\/199385\/revisions\/219466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media\/58019"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/media?parent=199385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/categories?post=199385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/sk\/wp-json\/wp\/v2\/tags?post=199385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}