{"id":319032,"date":"2021-03-25T09:08:28","date_gmt":"2021-03-25T08:08:28","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/cat-castiga-influenceri\/"},"modified":"2026-07-15T13:10:50","modified_gmt":"2026-07-15T11:10:50","slug":"cat-castiga-influenceri","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/","title":{"rendered":"C\u00e2t c\u00e2\u0219tig\u0103 influencerii? Chiar \u0219i peste 25 000 \u20ac pentru o campanie de 14 zile"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Campaniile cu influenceri se discut\u0103 intens de c\u00e2\u021biva ani buni. Brandurile mari \u0219i mici folosesc influencerii de pe Instagram, YouTube, TikTok, Facebook \u0219i alte platforme pentru a-\u0219i promova produsele.&nbsp;<strong>Dar c\u00e2t cost\u0103 influencerii \u0219i ce impact real au asupra v\u00e2nz\u0103rilor?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acum un an \u0219i jum\u0103tate am lansat o campanie de testare \u00eempreun\u0103 cu <a href=\"https:\/\/loudavymkrokem.cz\/ro\/onlinejazyky-recenze\/\"><strong>Online jazyky<\/strong><\/a> \u0219i cu al\u021bi clien\u021bi ai no\u0219tri. \u00cen tot acest timp am realizat, \u00eempreun\u0103 cu influencerii, zeci de campanii, am colectat \u0219i analizat date&nbsp;<strong>\u0219i am ajuns la rezultate surprinz\u0103toare, pe care vi le prezent\u0103m ast\u0103zi.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen articol men\u021bion\u0103m doar clientul Online jazyky, cea mai mare \u0219coal\u0103 online de limbi str\u0103ine din Cehia, dar datele au fost colectate de la mai multe firme. Acestea au preferat s\u0103 r\u0103m\u00e2n\u0103 anonime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ce\u021bi vom spune c\u00e2t cost\u0103 campaniile cu influenceri, dar mai ales \u00ee\u021bi vom dezv\u0103lui cum s\u0103 faci o campanie eficient\u0103, care s\u0103 aduc\u0103 profit at\u00e2t \u021bie, c\u00e2t \u0219i influencerilor. Ne vom ocupa \u0219i de cum s\u0103 alegi influencerii pentru colaborare, cum s\u0103 le evaluezi profilurile \u0219i cum s\u0103 \u00eei selectezi.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Ce_este_influencer_marketingul\" >Ce este influencer marketingul?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Cine_este_un_influencer\" >Cine este un influencer?&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Cat_costa_o_campanie_cu_influenceri\" >C\u00e2t cost\u0103 o campanie cu influenceri?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Care_sunt_tipurile_de_campanii_cu_influenceri\" >Care sunt tipurile de campanii cu influenceri?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Impartirea_in_functie_de_durata\" >\u00cemp\u0103r\u021birea \u00een func\u021bie de durat\u0103:&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Colaborari_pe_termen_scurt\" >Colabor\u0103ri pe termen scurt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Colaborari_pe_termen_lung\" >Colabor\u0103ri pe termen lung<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Impartirea_in_functie_de_tipul_de_recompensa\" >\u00cemp\u0103r\u021birea \u00een func\u021bie de tipul de recompens\u0103&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Colaborarea_prin_barter\" >Colaborarea prin barter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Recompensa_fixa\" >Recompensa fix\u0103&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Sistemul_de_comisioane_%E2%80%93_ideal_pentru_influenceri_de_calitate_si_produse_de_calitate\" >Sistemul de comisioane \u2013 ideal pentru influenceri de calitate \u0219i produse de calitate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Exemplu_Online_jazyky_comision_30\" >Exemplu: Online jazyky, comision 30 %<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Cat_au_castigat_influencerii\" >C\u00e2t au c\u00e2\u0219tigat influencerii<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Recompensa_fixa_comision\" >Recompens\u0103 fix\u0103 + comision&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Cum_sa_alegi_un_influencer_de_calitate\" >Cum s\u0103 alegi un influencer de calitate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Cum_sa_masori_rezultatele_campaniilor\" >Cum s\u0103 m\u0103sori rezultatele campaniilor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Cat_aduc_influencerii_firmelor\" >C\u00e2t aduc influencerii firmelor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Cum_faci_o_campanie_eficienta\" >Cum faci o campanie eficient\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#Merita_sa_faci_campanii_colective_cu_mai_multi_influenceri\" >Merit\u0103 s\u0103 faci campanii colective cu mai mul\u021bi influenceri?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/ro\/cat-castiga-influenceri\/#BONUS_Curs_online_despre_aspectele_legale_in_influencer_marketing\" >BONUS: Curs online despre aspectele legale \u00een influencer marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_este_influencer_marketingul\"><\/span>Ce este influencer marketingul?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prin influencer marketing desemn\u0103m cel mai adesea un tip de marketing online care folose\u0219te a\u0219a-numi\u021bii influenceri<\/strong> \u2013 persoane\/bloggeri\/conturi influente cu mul\u021bi urm\u0103ritori, care promoveaz\u0103 produse\/servicii pe canalele lor (re\u021bele sociale, blog) \u00een schimbul unei pl\u0103\u021bi sau al unui barter (schimb pentru produs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Influencer marketingul este extrem de eficient, pentru c\u0103 se bazeaz\u0103 pe faptul c\u0103 urm\u0103ritorii au o leg\u0103tur\u0103 cu persoana \/ contul care le recomand\u0103 produsul, iar oamenii au \u00eencredere \u00een recomand\u0103rile acestora.<\/strong> Din psihologie \u0219tim c\u0103, dac\u0103 ne recomand\u0103 ceva o persoan\u0103 apropiat\u0103, are asupra noastr\u0103 un impact mult mai mare dec\u00e2t o persoan\u0103 necunoscut\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cine_este_un_influencer\"><\/span><strong>Cine este un influencer?&nbsp;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuv\u00e2ntul \u201einfluencer\u201d vine din englez\u0103, de la \u201einfluence\u201d \u2013 influen\u021b\u0103, \u0219i desemneaz\u0103 o persoan\u0103 care are influen\u021b\u0103. Este vorba despre bloggeri, instagrammeri, youtuberi, personalit\u0103\u021bi celebre, dar \u0219i oameni care de\u021bin grupuri de interes pe Facebook sau LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avantajul influencerilor este c\u0103 adesea se concentreaz\u0103 pe un singur subiect, de exemplu m\u00e2ncare, dezvoltare personal\u0103, c\u0103l\u0103torii sau fitness, iar datorit\u0103 acestui lucru brandul \u00ee\u0219i poate targeta promovarea mult mai precis.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a57f7bd8997f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a57f7bd8997f\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/kdo-je-influencer.jpg\" alt=\"Cine este un influencer\" class=\"wp-image-57121\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cine este un influencer<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cat_costa_o_campanie_cu_influenceri\"><\/span><strong>C\u00e2t cost\u0103 o campanie cu influenceri?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cea mai frecvent\u0103 \u00eentrebare a firmelor \u0219i, de fapt, \u0219i a influencerilor. C\u00e2t cost\u0103 o campanie cu un influencer? C\u00e2t ar trebui s\u0103 cer? Nu este o \u00eentrebare simpl\u0103. Pe internet vei g\u0103si c\u0103 influencerilor li se pl\u0103te\u0219te \u00een SUA pentru o postare&nbsp;<strong>10-25 $ la 1000 de urm\u0103ritori<\/strong>, adic\u0103 aproximativ 9 \u2013 23 \u20ac \/ 1000 de urm\u0103ritori. <strong>Dac\u0103 am raporta aceste sume la nivelul salarial din Rom\u00e2nia, am ajunge la aproximativ 2 \u2013 5 \u20ac la 1000 de urm\u0103ritori, adic\u0103 4 \u2013 9 \u20ac \/ 1000 de urm\u0103ritori.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Problema este c\u0103, la fiecare influencer, intr\u0103 \u00een joc \u0219i al\u021bi factori dec\u00e2t num\u0103rul de urm\u0103ritori. \u00cen realitate, calitatea unui influencer trebuie evaluat\u0103 \u00een func\u021bie de num\u0103rul de urm\u0103ritori, de engagement (metrica ce arat\u0103 c\u00e2\u021bi oameni au reac\u021bionat la con\u021binutul publicat) \u0219i mai ales de frecven\u021ba con\u021binutului pl\u0103tit \u0219i de modul \u00een care influencerul prezint\u0103 brandurile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 cum vom vedea mai t\u00e2rziu, ace\u0219ti ultimi doi factori au un impact extrem asupra rezultatelor.&nbsp;&nbsp;<strong>Clien\u021bii no\u0219tri le-au pl\u0103tit influencerilor de la c\u00e2teva sute de euro p\u00e2n\u0103 la peste 25 000 \u20ac pentru o campanie de 14 zile.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Care_sunt_tipurile_de_campanii_cu_influenceri\"><\/span>Care sunt tipurile de campanii cu influenceri?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 o serie de tipuri de colabor\u0103ri \u00eentre branduri \u0219i influenceri. Le putem \u00eemp\u0103r\u021bi \u00een func\u021bie de durat\u0103, dar \u0219i \u00een func\u021bie de modul de recompensare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impartirea_in_functie_de_durata\"><\/span>\u00cemp\u0103r\u021birea \u00een func\u021bie de durat\u0103:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Colaborari_pe_termen_scurt\"><\/span>Colabor\u0103ri pe termen scurt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Influencerul colaboreaz\u0103 cu brandul doar pentru o campanie unic\u0103, delimitat\u0103 de o dat\u0103 de \u00eenceput \u0219i una de sf\u00e2r\u0219it a colabor\u0103rii.<\/strong> Nu conteaz\u0103 dac\u0103 este vorba despre o colaborare de tip barter (influencerul prime\u0219te produsul pentru promovare) sau despre o colaborare recompensat\u0103 financiar.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Colaborari_pe_termen_lung\"><\/span>Colabor\u0103ri pe termen lung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Multe branduri caut\u0103 pentru produsele lor a\u0219a-numi\u021bi ambasadori, colabor\u0103ri pe termen lung.<\/strong> Asta \u00eenseamn\u0103 c\u0103 influencerul are o \u00een\u021belegere cu brandul pentru promovarea regulat\u0103 a produsului. \u00cen acest caz, brandurile ar trebui s\u0103 fie atente din punct de vedere legal la redactarea contractului cu influencerii.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru asta \u00ee\u021bi recomand un curs despre aspectele legale \u00een influencer marketing. O recenzie detaliat\u0103 despre un astfel de curs am scris<strong><a href=\"https:\/\/loudavymkrokem.cz\/ro\/recenzie-kurzeo-cursuri-online\/\"> aici<\/a><\/strong>, dar po\u021bi s\u0103 m\u0103 crezi c\u0103 un expert mai bun nu vei g\u0103si. Am fost de multe ori la prezent\u0103rile pe aceast\u0103 tem\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colabor\u0103rile pe termen lung pot avea \u0219i formatul unor colabor\u0103ri pe termen scurt repetate, c\u00e2nd nu exist\u0103 \u00eentre influencer \u0219i brand un contract de colaborare pe termen lung, ci se \u00eencheie contracte sau anexe noi pentru fiecare campanie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Colabor\u0103rile pe termen lung cu un influencer sunt avantajoase pentru ambele p\u0103r\u021bi: influencerul este asociat cu brandul, a\u0219a c\u0103 urm\u0103ritorii au mai mult\u0103 \u00eencredere \u00een aceast\u0103 colaborare, iar totodat\u0103 arat\u0103 mult mai bine dec\u00e2t dac\u0103 ar promova \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103 altceva. <\/strong>Dac\u0103 urm\u0103ritorii v\u0103d c\u0103 este \u00een continuare mul\u021bumit de brand \u0219i \u00eel promoveaz\u0103, au mai mult\u0103 \u00eencredere \u00een acel brand.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impartirea_in_functie_de_tipul_de_recompensa\"><\/span>\u00cemp\u0103r\u021birea \u00een func\u021bie de tipul de recompens\u0103&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Colabor\u0103rile se \u00eempart \u0219i \u00een func\u021bie de modul \u00een care este recompensat influencerul. Colaborarea poate fi sub form\u0103 de barter (pentru produs), plat\u0103 fix\u0103, plat\u0103 fix\u0103 cu comision sau colaborare complet pe baz\u0103 de comision. Din perspectiva influencerului, cea mai avantajoas\u0103 este colaborarea pe baz\u0103 de comision.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u00centr-o campanie pe baz\u0103 de comision, influencerul c\u00e2\u0219tig\u0103 cu p\u00e2n\u0103 la 1525 % mai mult dec\u00e2t \u00een cazul unei recompense fixe<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Din datele noastre, un influencer cu 15 mii de urm\u0103ritori c\u00e2\u0219tig\u0103, la recompens\u0103 fix\u0103, \u00eentre 160 \u20ac \u0219i 320 \u20ac pentru o campanie de 14-30 de zile (9 stories, 1 postare), <\/strong>dar dac\u0103 are forma unei campanii pe baz\u0103 de comision, instagrammerii cu <strong>acela\u0219i num\u0103r de urm\u0103ritori au c\u00e2\u0219tigat \u00eentre 440 \u20ac \u0219i 2 600 \u20ac.&nbsp;<\/strong>Adic\u0103 cu p\u00e2n\u0103 la <strong>1525 % <\/strong>mai mult dec\u00e2t \u00een cazul unei recompense fixe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Colaborarea_prin_barter\"><\/span>Colaborarea prin barter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Colaborarea prin barter desemneaz\u0103 tipul de colaborare \u00een care influencerul este pl\u0103tit doar cu produsul. O \u00eent\u00e2lnim cel mai des la micro influenceri sau la produse care au o valoare mai mare. \u0218i \u00een acest caz este vorba tot despre o reclam\u0103 \u0219i ar trebui marcat\u0103 ca atare.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recompensa_fixa\"><\/span>Recompensa fix\u0103&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cea mai frecvent\u0103 form\u0103 de colaborare pl\u0103tit\u0103, avantajoas\u0103 pentru firme dac\u0103 au campania bine setat\u0103, dac\u0103 \u0219tiu s\u0103 aleag\u0103 influenceri de calitate \u0219i au un manager de influencer marketing care vegheaz\u0103 ca influencerii s\u0103 publice post\u0103rile \u0219i story-urile a\u0219a cum s-a stabilit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 te hot\u0103r\u0103\u0219ti pentru o recompens\u0103 fix\u0103, ar trebui s\u0103 te \u00een\u021belegi cu influencerul nu doar asupra num\u0103rului de story-uri, ci \u0219i asupra momentului \u00een care le posteaz\u0103. Tocmai sincronizarea este esen\u021bial\u0103 pe parcursul unei campanii.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sistemul_de_comisioane_%E2%80%93_ideal_pentru_influenceri_de_calitate_si_produse_de_calitate\"><\/span>Sistemul de comisioane \u2013 ideal pentru influenceri de calitate \u0219i produse de calitate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sistemul de recompensare pe baz\u0103 de comision este cel mai avantajos pentru influencerii de calitate. La <strong>produsele fizice se ofer\u0103 5 \u2013 15 % din v\u00e2nzare<\/strong>, iar la produsele online (de exemplu cursuri online)<strong> p\u00e2n\u0103 la 30 % din v\u00e2nzare<\/strong>. Dac\u0103 influencerii chiar au grij\u0103 de urm\u0103ritorii lor \u0219i au o rela\u021bie bun\u0103 cu ei, <strong>conturile cu 10-15 mii de urm\u0103ritori pot c\u00e2\u0219tiga chiar \u0219i 2 600 \u20ac. <\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a57f7bd8b191&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a57f7bd8b191\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/penize.jpg\" alt=\"Bani\" class=\"wp-image-57122\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A fost o descoperire \u0219ocant\u0103 pentru noi: practic conta doar \u00een mic\u0103 m\u0103sur\u0103 c\u00e2\u021bi urm\u0103ritori avea contul. <strong>Am avut influenceri cu 50 de mii de urm\u0103ritori care nu au reu\u0219it s\u0103 v\u00e2nd\u0103 niciun curs online, iar apoi am avut influenceri cu 150-200 de mii care au c\u00e2\u0219tigat peste 25 000 \u20ac.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\"><em>Influencerii mai mici pot c\u00e2\u0219tiga \u00eentr-o campanie pe baz\u0103 de comision chiar mai mult dec\u00e2t influencerii care au cu zeci de mii de urm\u0103ritori mai mul\u021bi<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aceast\u0103 metod\u0103 este tot mai popular\u0103 la firme, tocmai pentru c\u0103 influencerul c\u00e2\u0219tig\u0103 doar at\u00e2t c\u00e2t vinde.<\/strong> Influencerilor nu li se spune \u00een acest caz cum s\u0103 posteze \u0219i c\u00e2te post\u0103ri s\u0103 fac\u0103 (de\u0219i le po\u021bi recomanda ce func\u021bioneaz\u0103 cel mai bine).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esen\u021bial este ca, pe parcursul campaniei, s\u0103 informezi influencerul c\u00e2t a c\u00e2\u0219tigat deja, ca s\u0103 fie motivat pentru rezultate mai mari.&nbsp;<strong>Influencerii cu un comision de 10-30 % au c\u00e2\u0219tigat \u00een medie 0,05 \u20ac per urm\u0103ritor (intervalul a fost \u00eentre 0,002 \u20ac \u0219i 0,18 \u20ac per urm\u0103ritor) \u0219i au adus clientului o cifr\u0103 de afaceri de \u00een medie 0,17 \u20ac per urm\u0103ritor (intervalul a fost \u00eentre 0,006 \u20ac \u0219i 0,60 \u20ac per urm\u0103ritor).<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplu_Online_jazyky_comision_30\"><\/span>Exemplu: Online jazyky, comision 30 %<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a57f7bd8bacd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a57f7bd8bacd\" class=\"aligncenter size-large wp-lightbox-container\"><a href=\"https:\/\/loudavymkrokem.cz\/ro\/onlinejazyky-recenze\/\"><img decoding=\"async\" width=\"250\" height=\"250\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/oj-logo-seda-fb-250.png\" alt=\"Online jazyky logo\" class=\"wp-image-57125\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/a><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cat_au_castigat_influencerii\"><\/span><strong>C\u00e2t au c\u00e2\u0219tigat influencerii<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Num\u0103r de urm\u0103ritori<\/td><td>Interval de recompens\u0103<\/td><\/tr><tr><td>10-15 mii<\/td><td>400 \u20ac &#8211; 2 600 \u20ac<\/td><\/tr><tr><td>16-30 mii<\/td><td>80 \u20ac &#8211; 1 200 \u20ac<\/td><\/tr><tr><td>30-60 mii&nbsp;<\/td><td>1 200 \u20ac &#8211; 3 600 \u20ac<\/td><\/tr><tr><td>60-100 mii<\/td><td>3 600 \u20ac &#8211; 4 800 \u20ac<\/td><\/tr><tr><td>101-200 mii<\/td><td>2 000 \u20ac &#8211; 24 000 \u20ac<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 cum reiese clar din tabel, influencerii mai mici pot c\u00e2\u0219tiga \u00eentr-o campanie pe baz\u0103 de comision chiar mai mult dec\u00e2t influencerii care au cu zeci de mii de urm\u0103ritori mai mul\u021bi. <strong>Asta \u021bine de calitatea influencerilor \u00een\u0219i\u0219i.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sfat: Cu c\u00e2t c\u00e2\u0219tig\u0103 mai mult influencerii, cu at\u00e2t sume mai mari pot investi de regul\u0103 \u0219i \u00ee\u0219i pot construi, de exemplu, un venit pasiv. Cei mai de succes cump\u0103r\u0103 imobile pe care ulterior le \u00eenchiriaz\u0103 sau investesc bani <a href=\"https:\/\/www.xtb.com\/cz\/akcie\" target=\"_blank\" rel=\"noreferrer noopener\">\u00een ac\u021biuni<\/a>, fonduri ETF sau criptomonede.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recompensa_fixa_comision\"><\/span>Recompens\u0103 fix\u0103 + comision&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acest tip de recompens\u0103 este pu\u021bin popular la firme, pentru c\u0103 este cel mai pu\u021bin avantajos pentru ele. Nu doar c\u0103 trebuie s\u0103 vegheze ca influencerul s\u0103 respecte brieful, dar \u00eei mai \u0219i dau \u00een plus un comision din v\u00e2nzare. Comisioanele sunt aici semnificativ mai mici pentru influencer, de regul\u0103 \u00eentre 5 \u0219i 10 %. Se ofer\u0103 de obicei doar influencerilor mari, la care rezultatul excelent este sigur.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_alegi_un_influencer_de_calitate\"><\/span>Cum s\u0103 alegi un influencer de calitate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despre alegerea unui influencer de calitate ne-am ocupat deja \u00een articolul nostru de blog&nbsp;<a href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/\">Cum s\u0103 faci o colaborare bun\u0103 cu influencerii \u2013 youtuberi, instagrammeri \u0219i bloggeri<\/a>. Nu te uita doar la num\u0103rul de urm\u0103ritori, like-uri \u0219i comentarii la poze, ci mai ales urm\u0103re\u0219te cum prezint\u0103 brandurile cu care colaboreaz\u0103. <strong>Dac\u0103 un influencer face o colaborare dup\u0103 alta, fere\u0219te-te de el direct, astfel de influenceri au de obicei cele mai slabe rezultate.&nbsp;<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a57f7bd8c6e2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a57f7bd8c6e2\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/like-and-subscribe.jpg\" alt=\"Like and subscribe\" class=\"wp-image-57120\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Caut\u0103 influenceri c\u0103rora le pas\u0103 de urm\u0103ritori \u0219i care prezint\u0103 cu adev\u0103rat doar produse \u00een care cred. Produsul pe care li-l oferi ar trebui s\u0103 le plac\u0103 sau s\u0103 \u00eel \u00eendr\u0103geasc\u0103. <strong>Cele mai bune colabor\u0103ri cu influenceri au fost \u0219i cele \u00een care influencerii ne-au contactat ei \u00een\u0219i\u0219i. A fost \u0219i cazul unui influencer care nu avea nici m\u0103car 15 mii de urm\u0103ritori, dar a adus firmei o cifr\u0103 de afaceri de peste 8 000 \u20ac \u0219i a c\u00e2\u0219tigat 2 600 \u20ac.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ce s-a datorat un asemenea succes? <strong>Acest influencer studia deja cu Online jazyky, era mul\u021bumit de produs \u0219i a venit direct la Online jazyky spun\u00e2nd c\u0103 ar dori s\u0103 colaboreze cu ei.<\/strong> Men\u021biona Online jazyky \u00een post\u0103rile \u0219i story-urile sale cu mult \u00eenainte de campanie, dar \u0219i dup\u0103 campanie. Urm\u0103ritorii vedeau c\u0103 promoveaz\u0103 un produs pe care chiar \u00eel iube\u0219te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cele mai proaste colabor\u0103ri au fost cele <strong>\u00een care s-a dovedit c\u0103 influencerul voia doar bani \u0219i, de\u0219i pe Instagram se pref\u0103cea c\u0103 studiaz\u0103, deschisese cursul doar c\u00e2t s\u0103 filmeze un Instagram Story. <\/strong>Urm\u0103ritorii nu sunt pro\u0219ti, \u00ee\u0219i dau seama c\u00e2nd cineva promoveaz\u0103 un produs sincer sau doar se preface, ca s\u0103 c\u00e2\u0219tige bani.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ultimul lucru:<\/strong> Nu te fr\u0103m\u00e2nta dac\u0103 vreo colaborare nu iese. Uneori se \u00eent\u00e2mpl\u0103 ca un influencer s\u0103 se prefac\u0103 interesat de colaborare, dar \u00een final s\u0103 se transforme tocmai \u00een acel influencer care nici m\u0103car nu a deschis cursul sau se fotografiaz\u0103 cu produsul f\u0103r\u0103 s\u0103 fi aflat m\u0103car ce promoveaz\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_masori_rezultatele_campaniilor\"><\/span>Cum s\u0103 m\u0103sori rezultatele campaniilor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pentru m\u0103surarea campaniilor recomand\u0103m s\u0103 alegi un cod de reducere, este o modalitate foarte elegant\u0103 prin care afli impactul unui anumit influencer asupra v\u00e2nz\u0103rilor.<\/strong> Pentru influencerii care activeaz\u0103 pe Instagram, m\u0103surarea prin link afiliat nu are sens. Din m\u0103sur\u0103torile noastre, aceasta surprinde doar 1\/3 din conversiile pe care le aduce influencerul.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a57f7bd8cec1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a57f7bd8cec1\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/slevovy-kupon.jpg\" alt=\"Cod de reducere\" class=\"wp-image-57127\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cat_aduc_influencerii_firmelor\"><\/span>C\u00e2t aduc influencerii firmelor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cenainte s\u0103 trecem la cifre, a\u0219 vrea s\u0103 reamintesc faptul c\u0103 nu toate campaniile cu influenceri sunt potrivite pentru orice brand \u0219i orice tip de produs. \u00cen timp ce pentru mod\u0103 g\u0103se\u0219ti zeci de influenceri, dac\u0103 vinzi \u0219uruburi, probabil vei c\u0103uta mult timp vreun influencer care \u021bi s-ar potrivi. <strong>Nu este \u00eens\u0103 imposibil, poate g\u0103se\u0219ti vreun pasionat de bricolaj. Dar un love brand din \u0219uruburi, pe Instagram, probabil nu vei reu\u0219i s\u0103 faci. <\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-pale-cyan-blue-background-color has-text-color has-background wp-block-paragraph\"><strong>Dac\u0103 ne uit\u0103m la Online jazyky, care vinde cursuri de limbi str\u0103ine, un influencer a reu\u0219it s\u0103 aduc\u0103 firmei, \u00eentr-o campanie de 14 zile, o cifr\u0103 de afaceri de aproape 80 000 \u20ac. Influencerii au adus o cifr\u0103 de afaceri de la 0,006 \u20ac \/ urm\u0103ritor p\u00e2n\u0103 la 0,60 \u20ac \/ urm\u0103ritor. \u00cen medie, influencerii au adus 0,17 \u20ac per urm\u0103ritor.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For\u021ba influencerilor este uneori fascinant\u0103: un singur Insta Story de la un cont cu 200 de mii de urm\u0103ritori<strong> a adus 600 de comenzi. Pentru o firm\u0103 care are \u00een medie 300 de comenzi pe zi, e o diferen\u021b\u0103 uria\u0219\u0103. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bine\u00een\u021beles c\u0103 exist\u0103 \u0219i campanii care nu ies deloc. Un influencer cu un engagement excelent \u0219i mii de urm\u0103ritori aduce at\u00e2tea conversii c\u00e2te le po\u021bi num\u0103ra pe degetele unei m\u00e2ini, pur \u0219i simplu pentru c\u0103 a neglijat produsul sau (\u0219i asta e poate \u0219i mai r\u0103u) a f\u0103cut o treab\u0103 excelent\u0103, dar produsul nu intereseaz\u0103 grupul lui \u021bint\u0103. Probabil cel mai cunoscut caz este cel al instagrammerei <a href=\"https:\/\/www.insider.com\/instagrammer-arii-2-million-followers-cannot-sell-36-t-shirts-2019-5\" target=\"_blank\" rel=\"noopener\">Arianna Renee, care avea 2 milioane de urm\u0103ritori, dar nu a reu\u0219it s\u0103 v\u00e2nd\u0103 nici m\u0103car 36 de tricouri.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_faci_o_campanie_eficienta\"><\/span>Cum faci o campanie eficient\u0103<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fie c\u0103 e\u0219ti influencer sau brand, dac\u0103 vrei s\u0103 promovezi cu succes un produs, este necesar s\u0103 dedici timp preg\u0103tirii dinaintea campaniei \u0219i campaniei \u00een sine. Influencerul trebuie s\u0103 primeasc\u0103 suficient timp ca s\u0103 se familiarizeze cu produsul. <strong>Dac\u0103 este vorba despre un curs, ar trebui s\u0103 aib\u0103 timp s\u0103 \u00eel testeze; dac\u0103 nu dedic\u0103 timp suficient, colaborarea nu va func\u021biona<\/strong>. Dac\u0103 influencerul nu este mul\u021bumit de produs, \u00een aceast\u0103 perioad\u0103 se poate \u00een\u021belege cu brandul s\u0103 anuleze campania \u0219i s\u0103 returneze produsul.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cemp\u0103r\u021bim campania \u00een dou\u0103 p\u0103r\u021bi: precampania \u0219i campania cu cod de reducere. <strong>Cu 14 zile \u00eenainte ca influencerul s\u0103 posteze pe canalele sale codul de reducere, are loc precampania, \u00een care influencerul introduce treptat produsul \u00een comunicarea sa.<\/strong> \u00cen aceast\u0103 perioad\u0103 influencerul ar trebui s\u0103 fie deja familiarizat cu produsul. Unii influenceri anun\u021b\u0103 \u00een acest timp c\u0103 vor avea un cod de reducere, ca s\u0103 nu le scape eventualul comision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 14 zile vine campania propriu-zis\u0103. Pentru cel mai bun rezultat, influencerul comunic\u0103 codul de reducere la \u00eenceputul campaniei,<strong> la mijlocul campaniei \u0219i \u00een ultimele 2-3 zile ale campaniei.<\/strong> Tocmai \u00een ultimele zile ale campaniei vin cele mai multe conversii, pentru c\u0103 se apropie expirarea codului de reducere.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru ca o campanie s\u0103 decurg\u0103 cum trebuie, este necesar s\u0103 nu ui\u021bi s\u0103 comunici cu influencerii pe parcursul ei. \u00cen cazul unei campanii pe baz\u0103 de comision, le po\u021bi da de \u0219tire la jum\u0103tate \u0219i \u00eenainte de final c\u00e2t au c\u00e2\u0219tigat deja; \u00een cazul recompensei fixe, aminte\u0219te-le s\u0103 posteze con\u021binut, ca s\u0103 respecte contractul.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Merita_sa_faci_campanii_colective_cu_mai_multi_influenceri\"><\/span>Merit\u0103 s\u0103 faci campanii colective cu mai mul\u021bi influenceri?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaniile colective, la care au participat mai mult de 5 influenceri, au fost pentru noi cel mai mare e\u0219ec. Influencerii au ob\u021binut \u00een medie rezultate cu 50-80 % mai slabe dec\u00e2t \u00een cazul \u00een care aveau o campanie exclusiv\u0103 sau o \u00eemp\u0103r\u021beau cu maximum doi al\u021bi influenceri. Probabil s-a datorat faptului c\u0103 urm\u0103ritorii erau bombarda\u021bi cu produsul din toate direc\u021biile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00cen cazul unei campanii \u00eemp\u0103r\u021bite \u00eentre 2-3 influenceri nu am observat probleme similare.<\/strong> A\u0219adar, dac\u0103 pl\u0103nuie\u0219ti o campanie mai mare \u00een care vrei s\u0103 implici mai mul\u021bi influenceri, alege mai degrab\u0103 un num\u0103r mai mic de influenceri, cu grupuri \u021bint\u0103 diferite.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Le mul\u021bumesc colegilor G\u00e1bi Dvo\u0159\u00e1kov\u00e1 \u0219i <a href=\"https:\/\/lkmedia.cz\" target=\"_blank\" rel=\"noopener\">Luk\u00e1\u0161 Kone\u010dn\u00fd<\/a> pentru ajutorul la colectarea datelor \u0219i analizarea campaniilor cu influenceri. Mul\u021bumiri deosebite \u0219i clien\u021bilor no\u0219tri, \u00een special Online jazyky, care au decis s\u0103 \u00ee\u0219i fac\u0103 publice datele. <\/em><\/p>\n\n\n\n<p class=\"has-light-green-cyan-background-color has-background wp-block-paragraph\">Ai vrea s\u0103 implici influenceri \u00een marketingul t\u0103u, dar tot nu \u0219tii cum? <strong><a href=\"http:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noreferrer noopener\">Contacteaz\u0103-ne.<\/a> <\/strong>\ud83d\ude0a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BONUS_Curs_online_despre_aspectele_legale_in_influencer_marketing\"><\/span>BONUS: Curs online despre aspectele legale \u00een influencer marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pu\u021bini au grij\u0103 ca&nbsp;<strong>colabor\u0103rile cu influenceri<\/strong>&nbsp;cu brandul sau agen\u021bia s\u0103 fie&nbsp;<strong>corecte din punct de vedere legal<\/strong>. Iar acest lucru, pe l\u00e2ng\u0103 problemele cu autorit\u0103\u021bile, poate genera ne\u00eencrederea urm\u0103ritorilor fa\u021b\u0103 de influencer \u0219i fa\u021b\u0103 de brand \u0219i poate face agen\u021bia s\u0103 par\u0103 neprofesionist\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cursul online <a href=\"https:\/\/kurzeo.com\/online-kurz\/online-kurz-pravo-v-influencer-marketingu-petra-dolejsova\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\">Aspecte legale \u00een influencer marketing<\/a><\/strong>&nbsp;este util oric\u0103rui&nbsp;<strong>marketer, influencer sau brand manager<\/strong> care vrea s\u0103 \u00ee\u0219i fac\u0103 treaba&nbsp;<strong>calitativ \u0219i \u00een limitele legii<\/strong>. Cursul este scurt, doar 30 de minute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce vei afla din curs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cum trebuie \u0219i cum nu trebuie marcate colabor\u0103rile<\/li>\n\n\n\n<li>Ce este influencer marketingul din punct de vedere legal<\/li>\n\n\n\n<li>Ce produse \u0219i bunuri nu au voie s\u0103 promoveze influencerii<\/li>\n\n\n\n<li>Ce este \u0219i ce nu este reclam\u0103 \u00een cazul unui influencer<\/li>\n\n\n\n<li>Cum s\u0103 rezolvi barterele \u0219i cadourile<\/li>\n\n\n\n<li>La ce s\u0103 fii atent \u00een colabor\u0103rile cu influenceri<\/li>\n\n\n\n<li>Cum ar trebui s\u0103 arate contractele cu influencerii<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kurzeo.com\/online-kurz\/online-kurz-pravo-v-influencer-marketingu-petra-dolejsova\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/petra-dolejsova-pravo-v-influencer-marketingu-vimeo-nahled.jpg\" alt=\"Petra Dolej\u0161ov\u00e1 - aspecte legale \u00een influencer marketing\" class=\"wp-image-58443\" title=\"\"><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Campaniile cu influenceri sunt discutate de ani buni. Dar c\u00e2t cost\u0103 influencerii \u0219i ce impact real au asupra v\u00e2nz\u0103rilor? \u00ce\u021bi dezv\u0103luim datele reale din zeci de campanii.<\/p>\n","protected":false},"author":3,"featured_media":58014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"C\u00e2t c\u00e2\u0219tig\u0103 influencerii? Date reale din campanii","rank_math_description":"C\u00e2t c\u00e2\u0219tig\u0103 influencerii cu adev\u0103rat? Descoper\u0103 datele reale din zeci de campanii, c\u00e2t cost\u0103 o colaborare \u0219i cum faci o campanie eficient\u0103. Cite\u0219te ghidul complet!","rank_math_focus_keyword":"influenceri","rank_math_seo_score":""},"categories":[2049],"tags":[],"class_list":["post-319032","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-ro"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2021\/03\/4.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/ro\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/319032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/comments?post=319032"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/319032\/revisions"}],"predecessor-version":[{"id":319039,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/319032\/revisions\/319039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media\/58014"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media?parent=319032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/categories?post=319032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/tags?post=319032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}