{"id":318369,"date":"2022-08-12T11:46:28","date_gmt":"2022-08-12T09:46:28","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/ton-voce-brand\/"},"modified":"2026-07-16T13:13:39","modified_gmt":"2026-07-16T11:13:39","slug":"ton-voce-brand","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/","title":{"rendered":"Ce este Tone of Voice (tonul vocii brandului) \u0219i cum \u00eel setezi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Tonul vocii brandului, adic\u0103 Tone of Voice (sau Brand Voice), reprezint\u0103 pur \u0219i simplu felul \u00een care brandul t\u0103u vorbe\u0219te.<\/strong> De\u0219i pare un lucru banal, pe care brandurile mai mici (dar \u00een realitate \u0219i cele mari) \u00eel trec adesea cu vederea, el este o parte esen\u021bial\u0103 a brandingului \u0219i, \u00een acela\u0219i timp, un instrument extrem de practic pentru a unifica comunicarea firmei tale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tonul vocii brandului este&nbsp;<strong>de fapt caracterul brandului t\u0103u.<\/strong>&nbsp;Nu este vorba despre ceea ce spune brandul t\u0103u,&nbsp;<strong>ci despre modul \u00een care o spune \u0219i impresia pe care o las\u0103 publicului.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a58c19c9e95c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a58c19c9e95c\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/1.jpg\" alt=\"Femei din culturi diferite, care reprezint\u0103 vocea brandului.\" class=\"wp-image-58192\" width=\"600\" height=\"315\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>La fel cum manualul de brand reglementeaz\u0103 elementele vizuale, Tone of Voice stabile\u0219te cum vorbe\u0219te brandul nostru.<\/figcaption><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/#De_ce_este_important_un_Tone_of_Voice_bine_definit\" >De ce este important un Tone of Voice bine definit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/#Cum_arata_un_Tone_of_Voice\" >Cum arat\u0103 un Tone of Voice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/#Cum_se_seteaza_Tone_of_Voice\" >Cum se seteaz\u0103 Tone of Voice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/#Cum_iti_setezi_Tone_of_Voice_fara_un_specialist_in_marketing\" >Cum \u00ee\u021bi setezi Tone of Voice f\u0103r\u0103 un specialist \u00een marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/#Vei_folosi_in_comunicare_adresarea_informala_sau_formala\" >Vei folosi \u00een comunicare&nbsp;adresarea informal\u0103 sau formal\u0103?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/#Cum_vei_comunica\" >Cum vei comunica?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/#Cum_comunicam\" >Cum comunic\u0103m?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/#Ce_limbaj_vei_folosi_in_comunicare\" >Ce limbaj vei folosi \u00een comunicare?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/#Folosirea_emoticoanelor_emoji-urilor\" >Folosirea emoticoanelor (emoji-urilor)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ton-voce-brand\/#Folosirea_culorilor_semnelor_de_punctuatie_si_a_majusculelor\" >Folosirea culorilor, semnelor de punctua\u021bie \u0219i a majusculelor<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_este_important_un_Tone_of_Voice_bine_definit\"><\/span><strong>De ce este important un Tone of Voice bine definit?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fiecare persoan\u0103 pe care o cuno\u0219ti vorbe\u0219te \u00eentr-un anumit fel.<\/strong> Suntem cu to\u021bii unici \u0219i avem modurile noastre de a ne exprima. Faptul c\u0103 suntem foarte formali sau folosim multe diminutive, ori foarte multe emoji-uri \u00een scris, las\u0103 o anumit\u0103 impresie asupra celorlal\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i tocmai o astfel de impresie vrea s\u0103 lase orice brand asupra publicului s\u0103u. Felul \u00een care brandul t\u0103u vorbe\u0219te face parte din modul \u00een care oamenii te percep.&nbsp;<strong>Printr-un mod unic de comunicare te diferen\u021biezi de concuren\u021b\u0103 \u0219i devii mai u\u0219or de re\u021binut.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a58c19c9f56e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a58c19c9f56e\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/2.jpg\" alt=\"capete de oameni\" class=\"wp-image-58193\" width=\"600\" height=\"315\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>Angaja\u021bii t\u0103i comunic\u0103 \u00een numele brandului. De aceea este extrem de important ca ei s\u0103 comunice unitar, adic\u0103 \u00een acord cu Tone of Voice-ul firmei.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_arata_un_Tone_of_Voice\"><\/span><strong>Cum arat\u0103 un Tone of Voice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tonul vocii brandului face parte din brand book (manualul de brand) \u0219i se creeaz\u0103 ca<a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%EF%BF%BC\/\"> <strong>parte a strategiei de con\u021binut<\/strong> <\/a>\u0219i <strong>reprezint\u0103 astfel un document strategic de sine st\u0103t\u0103tor,<\/strong> pe care ar trebui s\u0103 \u00eel cunoasc\u0103 fiecare angajat. Acest document este un ghid despre cum s\u0103 comunici at\u00e2t cu clien\u021bii, c\u00e2t \u0219i cu furnizorii<strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se stabile\u0219te adresarea informal\u0103 sau formal\u0103, modul de a te adresa clien\u021bilor, folosirea emoji-urilor, folosirea semnelor de punctua\u021bie, folosirea argoului \u0219i jargonului \u0219i alte caracteristici individuale ale comunic\u0103rii.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Documentele mai elaborate con\u021bin exemple de comunicare din suportul pentru clien\u021bi, cu furnizorii, pe re\u021belele sociale, \u00een cadrul prezent\u0103rilor etc. De obicei, include \u0219i modul de scriere \u0219i declinare a numelui brandului t\u0103u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_se_seteaza_Tone_of_Voice\"><\/span><strong>Cum se seteaz\u0103 Tone of Voice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Mai \u00eent\u00e2i, un specialist \u00een marketing preg\u0103te\u0219te un audit al canalelor tale de comunicare \u0219i evalueaz\u0103 starea actual\u0103 a comunic\u0103rii tale. (\u00cempreun\u0103 cu specialistul \u00een marketing vei completa \u0219i un chestionar detaliat.)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Notezi cum vrei s\u0103 fie perceput brandul t\u0103u. Poate c\u0103 ai deja asta descris \u00een manualul de brand.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Adaugi cine sunt clien\u021bii t\u0103i cei mai frecven\u021bi (dac\u0103 vinzi \u00een principal persoanelor de peste 45 de ani, nu li te vei adresa informal).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Pe baza punctelor anterioare, specialistul \u00een marketing construie\u0219te Tone of Voice-ul.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_iti_setezi_Tone_of_Voice_fara_un_specialist_in_marketing\"><\/span><strong>Cum \u00ee\u021bi setezi Tone of Voice f\u0103r\u0103 un specialist \u00een marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parcurge primele trei puncte \u0219i, \u00een func\u021bie de clien\u021bii t\u0103i \u0219i de felul \u00een care vrei s\u0103 fie perceput brandul, stabile\u0219te:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vei_folosi_in_comunicare_adresarea_informala_sau_formala\"><\/span>Vei folosi \u00een comunicare&nbsp;<strong>adresarea informal\u0103 sau formal\u0103?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Doar c\u00e2teva branduri folosesc adresarea informal\u0103 \u2014 este \u00eendr\u0103zne\u021b, riscant, dar u\u0219or de re\u021binut. Pe scurt, se potrive\u0219te brandurilor care vor s\u0103&nbsp;<strong>se adreseze \u00een special unui public mai t\u00e2n\u0103r \u0219i vor ca brandul s\u0103 par\u0103 obraznic \u0219i nonconformist.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_vei_comunica\"><\/span><strong>Cum vei comunica?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Formal sau informal? Vei \u00eencerca s\u0103 fii amuzant sau vei fi mereu corect \u0219i profesionist?&nbsp;<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">Exemplu dintr-o parte din Tone of Voice-ul firmei <a href=\"https:\/\/www.nanospace.cz\" target=\"_blank\" rel=\"noreferrer noopener\">nanoSPACE<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_comunicam\"><\/span><strong>Cum comunic\u0103m?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Simplu \u0219i clar.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pre\u021buim timpul clien\u021bilor no\u0219tri, de aceea vorbim la obiect, clar \u0219i pe \u00een\u021belesul tuturor, f\u0103r\u0103 cuvinte \u0219i propozi\u021bii de umplutur\u0103 inutile.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Suntem traduc\u0103tori.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218tim s\u0103 explic\u0103m tehnologiile complexe \u00een mod simplu, ca s\u0103 le poat\u0103 \u00een\u021belege oricine. Folosim compara\u021bii u\u0219or de \u00een\u021beles \u0219i simplific\u0103m informa\u021biile, dar f\u0103r\u0103 s\u0103 le denatur\u0103m.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Suntem autentici.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Am crescut dintr-o firm\u0103 foarte mic\u0103 \u0219i, de\u0219i ast\u0103zi avem sute de mii de clien\u021bi, ne amintim \u00eenc\u0103 de vremea c\u00e2nd trimiteam doar c\u00e2teva colete pe zi. Ne pre\u021buim clien\u021bii, le ascult\u0103m problemele \u0219i \u00eencerc\u0103m s\u0103 \u00eei ajut\u0103m.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Suntem amabili \u0219i politico\u0219i.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Suntem orienta\u021bi spre client, comunic\u0103m cu pl\u0103cere cu clien\u021bii, \u00eencerc\u0103m s\u0103 le \u00een\u021belegem problemele \u0219i s\u0103 \u00eei ajut\u0103m c\u00e2t mai bine. De aceea comunic\u0103m mereu politicos \u0219i cu z\u00e2mbetul pe buze<strong>. <\/strong><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">Sf\u00e2r\u0219itul exemplului.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_limbaj_vei_folosi_in_comunicare\"><\/span><strong>Ce limbaj vei folosi \u00een comunicare?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Decide dac\u0103 \u00een comunicare vei folosi limba literar\u0103, corect\u0103, sau vei permite \u0219i argoul.<strong> Dac\u0103 brandul t\u0103u trebuie s\u0103 st\u00e2rneasc\u0103 emo\u021bii puternice \u00een oameni, cel mai probabil vor fi permise \u0219i cuvintele expresive<\/strong> \u0219i tonul colocvial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00cen aceast\u0103 parte se discut\u0103 \u0219i despre folosirea termenilor de specialitate. <\/strong>De exemplu, firma nanoSPACE recomand\u0103 \u00een manualul s\u0103u angaja\u021bilor s\u0103 evite pe c\u00e2t posibil termenii tehnici \u0219i s\u0103 \u00eencerce mereu s\u0103 transmit\u0103 totul astfel \u00eenc\u00e2t s\u0103 \u00een\u021beleag\u0103 oricine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Folosirea_emoticoanelor_emoji-urilor\"><\/span><strong>Folosirea emoticoanelor (emoji-urilor)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i unora li se pare amuzant, <strong>folosirea emoticoanelor este ast\u0103zi \u00een mod standard reglementat\u0103 \u00een firme.<\/strong> Emoticoanele exprim\u0103 emo\u021bii, de aceea se stabilesc emoticoanele permise \u0219i num\u0103rul permis de emoticoane \u00een fiecare tip de comunicare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exist\u0103 firme care interzic complet emoticoanele \u00een comunicare<\/strong> sau care au doar c\u00e2teva emoji-uri selectate ce pot fi folosite.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a58c19ca10e3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a58c19ca10e3\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/4.jpg\" alt=\"Emoticoane pe fundal galben\" class=\"wp-image-58194\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Folosirea_culorilor_semnelor_de_punctuatie_si_a_majusculelor\"><\/span><strong>Folosirea culorilor, semnelor de punctua\u021bie \u0219i a majusculelor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La fel ca emoticoanele, \u00een comunicare se reglementeaz\u0103 \u0219i semnele de punctua\u021bie<strong>. Majoritatea firmelor definesc clar \u00een comunicare<\/strong> c\u0103 nu se pot folosi mai mult de un semn de punctua\u021bie la r\u00e2nd (de exemplu, trei puncte).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen mod standard se reglementeaz\u0103 \u0219i<strong> scrisul cu majuscule (LITERE MARI)<\/strong>, cu excep\u021bia numelor de produse sau firme. <strong>Scrierea cu majuscule \u00eei poate l\u0103sa clientului impresia c\u0103 strigi la el.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unele firme interzic \u0219i scrierea \u00een coresponden\u021ba prin e-mail<strong> cu alt\u0103 culoare dec\u00e2t negru<\/strong> sau stabilesc modul \u00een care poate fi eviden\u021biat\u0103 o parte important\u0103 a textului pentru client.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dac\u0103 ai nevoie de ajutor cu setarea Tone of Voice, nu ezita s\u0103 ne contactezi (info@lkmedia.cz). <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#x2705; De ce este important s\u0103 ai un Tone of Voice definit &#x2705; Cum arat\u0103 un Tone of Voice bine pus la punct &#x2705; Cum \u00ee\u021bi po\u021bi stabili singur tonul vocii brandului<\/p>\n","protected":false},"author":3,"featured_media":58195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Ton Voce Brand: Ce Este \u0219i Cum \u00cel Setezi (Tone of Voice)","rank_math_description":"Ce este tonul vocii brandului (Tone of Voice) \u0219i de ce conteaz\u0103? Afl\u0103 cum \u00ee\u021bi setezi singur un ton al vocii coerent pentru brandul t\u0103u. Cite\u0219te ghidul acum!","rank_math_focus_keyword":"ton voce","rank_math_seo_score":""},"categories":[2049,2087],"tags":[],"class_list":["post-318369","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing-ro","category-retele-sociale"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2022\/08\/instagram-checklist.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/ro\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/318369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/comments?post=318369"}],"version-history":[{"count":2,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/318369\/revisions"}],"predecessor-version":[{"id":327178,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/318369\/revisions\/327178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media\/58195"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media?parent=318369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/categories?post=318369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/tags?post=318369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}