{"id":317564,"date":"2022-10-24T20:27:45","date_gmt":"2022-10-24T18:27:45","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/email-marketing-sfaturi\/"},"modified":"2026-07-14T16:11:20","modified_gmt":"2026-07-14T14:11:20","slug":"email-marketing-sfaturi","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/","title":{"rendered":"18 sfaturi de email marketing care aduc milioane \u00een v\u00e2nz\u0103ri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De\u0219i email marketing nu este la fel de sexy \u0219i la mod\u0103 precum, de exemplu, <strong><a href=\"https:\/\/loudavymkrokem.cz\/ro\/kolik-si-vydelaji-influenceri\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer marketingul<\/a><\/strong>, se dovede\u0219te \u00een continuare a fi <strong>unul dintre cele mai stabile \u0219i profitabile instrumente \u00een care orice firm\u0103 sau brand ar trebui s\u0103 investeasc\u0103.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De ce? Emailul este una dintre cele mai bune \u0219i mai ieftine c\u0103i de a comunica cu clien\u021bii t\u0103i. C\u00e2nd ne uit\u0103m la statisticile clien\u021bilor no\u0219tri, <strong>email marketing este de departe cel mai eficient instrument de remarketing pe termen lung<\/strong>, care cost\u0103 firma doar timpul nostru \u0219i aduce clien\u021bilor chiar \u0219i milioane lunar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5687849176a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5687849176a\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/email-marketing.jpg\" alt=\"email marketing simplu\" class=\"wp-image-58290\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#Un_canal_de_marketing_de_cativa_euro_care_aduce_milioane\" >Un canal de marketing de c\u00e2\u021biva euro care aduce milioane<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#Cum_sa_faci_un_email_marketing_eficient\" >Cum s\u0103 faci un email marketing eficient<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#1_Alegerea_corecta_a_instrumentului_de_trimitere_a_emailurilor\" >1) Alegerea corect\u0103 a instrumentului de trimitere a emailurilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#2_Colecteaza_activ_contacte_in_conformitate_cu_legea\" >2) Colecteaz\u0103 activ contacte \u00een conformitate cu legea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#3_Configureaza_cea_mai_importanta_automatizare_%E2%80%93_cosul_abandonat\" >3) Configureaz\u0103 cea mai important\u0103 automatizare \u2013 co\u0219ul abandonat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#4_Trimite_newslettere_regulat_dar_nu-ti_sufoca_abonatii\" >4) Trimite newslettere regulat, dar nu-\u021bi sufoca abona\u021bii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#5_Trimite_oamenilor_doar_continut_care_ii_intereseaza\" >5) Trimite oamenilor doar con\u021binut care \u00eei intereseaz\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#6_Creeaza_automatizari_cu_sens_si_actualizeaza-le_in_functie_de_rezultate\" >6) Creeaz\u0103 automatiz\u0103ri cu sens \u0219i actualizeaz\u0103-le \u00een func\u021bie de rezultate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#7_Foloseste_verbe_sau_cuvinte_de_actiune_in_subiect\" >7) Folose\u0219te verbe sau cuvinte de ac\u021biune \u00een subiect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#8_Incearca_emoji-urile_%F0%9F%98%8D\" >8) \u00cencearc\u0103 emoji-urile \ud83d\ude0d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#9_Experimenteaza_cu_cifre_si_statistici\" >9) Experimenteaz\u0103 cu cifre \u0219i statistici<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#10_Incearca_sa_starnesti_curiozitatea_oamenilor\" >10) \u00cencearc\u0103 s\u0103 st\u00e2rne\u0219ti curiozitatea oamenilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#11_Foloseste_textul_de_previzualizare\" >11) Folose\u0219te textul de previzualizare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#12_Nu_uita_de_CTA_%E2%80%93_butonul_care_indeamna_la_actiune\" >12) Nu uita de CTA \u2013 butonul care \u00eendeamn\u0103 la ac\u021biune<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#13_Scrie_simplu_si_clar_%E2%80%93_un_copy_bun_este_esential\" >13) Scrie simplu \u0219i clar \u2013 un copy bun este esen\u021bial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#14_Personalizeaza_continutul\" >14) Personalizeaz\u0103 con\u021binutul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#15_Testeaza_subiectul_emailului_si_continutul\" >15)&nbsp;Testeaz\u0103 subiectul emailului \u0219i con\u021binutul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#16_Verifica_ceea_ce_trimiti\" >16) Verific\u0103 ceea ce trimi\u021bi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#17_Configureaza_campanii_de_reactivare\" >17) Configureaz\u0103 campanii de reactivare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#18_Sterge_contactele_moarte\" >18) \u0218terge contactele moarte<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/ro\/email-marketing-sfaturi\/#Ai_nevoie_de_ajutor_cu_email_marketingul\" >Ai nevoie de ajutor cu email marketingul?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_canal_de_marketing_de_cativa_euro_care_aduce_milioane\"><\/span>Un canal de marketing de c\u00e2\u021biva euro care aduce milioane<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La clien\u021bii no\u0219tri, email marketing reprezint\u0103 15-30% din cifra de afaceri total\u0103. <strong>Nu este o excep\u021bie ca la un magazin online cu 40.000 de clien\u021bi activi s\u0103 reu\u0219im s\u0103 ob\u021binem prin mailing zeci de milioane de lei \u00een v\u00e2nz\u0103ri.<\/strong> Totul depinde de num\u0103rul de clien\u021bi (email marketingul este \u00een principal un instrument de remarketing) \u0219i de segmentul de produse pe care le ofer\u0103 magazinul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marele avantaj fa\u021b\u0103 de reclamele PPC, comparatoarele de produse sau reclamele de pe re\u021belele sociale este c\u0103 <strong>investi\u021bia financiar\u0103 \u00eentr-un email marketing func\u021bional este neglijabil\u0103 \u00een compara\u021bie cu veniturile pe care le aduce<\/strong>.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">\ud83d\udca1 Cele mai bune experien\u021be le avem cu instrumentul <a href=\"https:\/\/loudavymkrokem.cz\/ro\/ecomail-email-marketing-recenzie\/\"><strong>Ecomail<\/strong><\/a>, care are un pre\u021b destul de avantajos. Pl\u0103te\u0219ti doar \u00een func\u021bie de num\u0103rul de contacte active \u2014 pentru o baz\u0103 de date de 30.000 de contacte iese la aproximativ 150 \u20ac lunar, f\u0103r\u0103 limit\u0103 pentru num\u0103rul de emailuri trimise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen timp ce la PPC \u0219i alte reclame trebuie s\u0103 pl\u0103te\u0219ti at\u00e2t timpul specialistului, c\u00e2t \u0219i costurile reclamei, <strong>la email marketing pl\u0103te\u0219ti doar timpul specialistului<\/strong> \u0219i eventualele ac\u021biuni de marketing, precum o reducere de 4 \u20ac la prima comand\u0103. Asta \u00eenseamn\u0103 c\u0103 <strong>un email marketing care \u00ee\u021bi aduce chiar \u0219i c\u00e2teva milioane lunar te poate costa doar c\u00e2teva sute de euro.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a56878491f85&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a56878491f85\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vysledky-ecomail.jpg\" alt=\"rezultate email marketing Ecomail\" class=\"wp-image-58285\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La clien\u021bii no\u0219tri, email marketing genereaz\u0103 p\u00e2n\u0103 la 15-30% din profitul total<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_faci_un_email_marketing_eficient\"><\/span>Cum s\u0103 faci un email marketing eficient<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acum s\u0103 vedem sfaturile \u0219i trucurile care pot transforma email marketingul t\u0103u \u00een cel mai profitabil canal de v\u00e2nz\u0103ri al magazinului, firmei sau brandului t\u0103u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Alegerea_corecta_a_instrumentului_de_trimitere_a_emailurilor\"><\/span>1) Alegerea corect\u0103 a instrumentului de trimitere a emailurilor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Absolut esen\u021bial este s\u0103 folose\u0219ti instrumentul de email marketing potrivit. Ar trebui s\u0103 alegi o platform\u0103 care se integreaz\u0103 bine cu magazinul t\u0103u online, cu Facebook, dar \u0219i cu Google Analytics. <strong>F\u0103r\u0103 o conectare bun\u0103 la magazinul t\u0103u nu vei putea crea cea mai important\u0103 campanie de email, \u0219i anume co\u0219ul abandonat<\/strong>. Iar f\u0103r\u0103 o m\u0103surare corect\u0103 nu vei putea evalua dac\u0103 campaniile tale sunt eficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instrumentul ar trebui s\u0103 permit\u0103 testarea A\/B at\u00e2t a subiectului, c\u00e2t \u0219i a con\u021binutului, precum \u0219i crearea de campanii automatizate. Noi am testat deja o mul\u021bime de instrumente, de exemplu Mailchimp sau ActiveCampaign, \u00eens\u0103 \u00een cele din urm\u0103 <strong>ne mut\u0103m to\u021bi clien\u021bii pe <a href=\"https:\/\/loudavymkrokem.cz\/ro\/ecomail-email-marketing-recenzie\/\">Ecomail<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dac\u0103 ezi\u021bi \u00een privin\u021ba trecerii, hai s-o faci, nu vei regreta.<\/strong> Consider\u0103m un mare avantaj \u0219i faptul c\u0103 are un suport tehnic accesibil \u00een timpul programului de lucru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Colecteaza_activ_contacte_in_conformitate_cu_legea\"><\/span>2) Colecteaz\u0103 activ contacte \u00een conformitate cu legea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cel mai important lucru este colectarea de contacte noi, iar cea mai eficient\u0103 metod\u0103 este contactul \u00een schimbul unei reduceri (de exemplu, o reducere de 4 \u20ac la prima comand\u0103) sau \u00een schimbul desc\u0103rc\u0103rii unui a\u0219a-numit \u201emagnet\u201d. Magnetul poate fi, de exemplu, un PDF cu o carte de bucate sau un ghid pentru construirea unui sistem hidroponic casnic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bine\u00een\u021beles c\u0103 colectezi contacte \u0219i \u00een timpul comenzilor din magazin,<\/strong> \u00eens\u0103 cump\u0103r\u0103torul trebuie s\u0103 \u00ee\u0219i dea acordul pentru primirea comunic\u0103rilor de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 \u0219i <strong>metode mai sofisticate de colectare a emailurilor,<\/strong> care \u00ee\u021bi pot aduce contacte mai relevante. Dac\u0103, de exemplu, vinzi produse pentru gr\u0103din\u0103, po\u021bi atrage clien\u021bi cu <strong>un curs de gr\u0103din\u0103rit prin email pe c\u00e2teva s\u0103pt\u0103m\u00e2ni<\/strong>, despre cultivarea legumelor, \u00eenmul\u021birea plantelor de apartament etc. Dac\u0103 vinzi cursuri de marketing, po\u021bi oferi un curs prin email despre reclamele pe Facebook.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a56878492920&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a56878492920\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vydelavej-na-internetu.jpg\" alt=\"c\u00e2\u0219tig\u0103 bani pe internet cu email marketing\" class=\"wp-image-58291\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Configureaza_cea_mai_importanta_automatizare_%E2%80%93_cosul_abandonat\"><\/span>3) Configureaz\u0103 cea mai important\u0103 automatizare \u2013 co\u0219ul abandonat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Automatizarea de baz\u0103 este <strong>co\u0219ul abandonat<\/strong>. Recomand\u0103m s\u0103-l configurezi direct \u00een Ecomail sau \u00een alt instrument de email marketing, mai degrab\u0103 dec\u00e2t direct \u00een magazinul online. <strong>Co\u0219ul abandonat<\/strong> configurat \u00een Ecomail ne-a salvat, la un singur <strong>client, peste 1100 de comenzi \u00eentr-un an.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Trimite_newslettere_regulat_dar_nu-ti_sufoca_abonatii\"><\/span>4) Trimite newslettere regulat, dar nu-\u021bi sufoca abona\u021bii<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trimite newslettere doar atunci c\u00e2nd ai ceva de spus \u0219i nu-\u021bi cople\u0219i niciodat\u0103 contactele. <strong>Ce ar trebui s\u0103 le scrii oamenilor?<\/strong> Cu siguran\u021b\u0103 nu ar trebui s\u0103 ui\u021bi s\u0103 trimi\u021bi nout\u0103\u021bi, promo\u021bii lunare sau reduceri s\u0103pt\u0103m\u00e2nale, dac\u0103 le ai \u00een magazin. Trimite newslettere \u00een conformitate cu <a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%EF%BF%BC\/\"><strong>strategia ta de con\u021binut<\/strong><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Trimite_oamenilor_doar_continut_care_ii_intereseaza\"><\/span>5) Trimite oamenilor doar con\u021binut care \u00eei intereseaz\u0103<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creeaz\u0103 automatiz\u0103ri cu con\u021binut care \u00eei intereseaz\u0103 pe oameni \u00een mod concret. Segmenteaz\u0103-\u021bi publicul \u00een func\u021bie de interese \u0219i de comportamentul din magazin, ca s\u0103 le trimi\u021bi doar con\u021binutul care le-ar putea atrage aten\u021bia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>De exemplu, nu uita s\u0103 le trimi\u021bi clien\u021bilor automat un memento c\u00e2nd e momentul s\u0103-\u0219i cumpere piese de schimb pentru aparatul achizi\u021bionat.<\/strong> \u00cen cazul v\u00e2nz\u0103rii de produse mai complexe, nu uita s\u0103 trimi\u021bi instruc\u021biunile prin email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 cump\u0103r\u0103 de la tine unelte de gr\u0103din\u0103 sau semin\u021be, trimite-le sfaturi despre ce \u0219i c\u00e2nd se planteaz\u0103. Cump\u0103r\u0103 cosmetice? Creeaz\u0103 emailuri cu sfaturi despre \u00eengrijirea tenului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Creeaza_automatizari_cu_sens_si_actualizeaza-le_in_functie_de_rezultate\"><\/span><strong>6) Creeaz\u0103 automatiz\u0103ri cu sens \u0219i actualizeaz\u0103-le \u00een func\u021bie de rezultate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cea mai mare for\u021b\u0103 a email marketingului st\u0103 \u00een automatiz\u0103ri, pentru c\u0103 le configurezi o singur\u0103 dat\u0103. Dup\u0103 aceea doar le ajustezi \u00een func\u021bie de modul \u00een care reac\u021bioneaz\u0103 oamenii. <strong>Po\u021bi crea automatiz\u0103ri pentru cei care cump\u0103r\u0103 produse pentru culturi\u0219ti, pentru practican\u021bii de yoga sau pentru iubitorii de cafea<\/strong> \u2014 depinde ce fel de magazin sau site ai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 creezi un con\u021binut interesant, oamenii nu doar \u00eel vor citi, ci \u00ee\u0219i vor construi totodat\u0103 o rela\u021bie mai bun\u0103 cu brandul t\u0103u \u0219i cresc \u0219ansele s\u0103 cumpere produsele pe care le recomanzi \u00een email.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a56878493534&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a56878493534\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/automatizace.png\" alt=\"crearea automatiz\u0103rilor \u00een Ecomail\" class=\"wp-image-58286\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Automatiz\u0103rile pot fi create \u00een<a href=\"https:\/\/loudavymkrokem.cz\/ro\/ecomail-email-marketing-recenzie\/\"> Ecomail <\/a>extrem de u\u0219or<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Foloseste_verbe_sau_cuvinte_de_actiune_in_subiect\"><\/span><strong>7) Folose\u0219te verbe sau cuvinte de ac\u021biune \u00een subiect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Subiectul ar trebui s\u0103 fie suficient de puternic \u00eenc\u00e2t s\u0103 atrag\u0103 aten\u021bia. De aceea se recomand\u0103 folosirea verbelor care declan\u0219eaz\u0103 emo\u021bie sau ac\u021biune, de exemplu <em>\u201ecump\u0103r\u0103\u201d<\/em>, <em>\u201ese termin\u0103\u201d<\/em>, <em>\u201enu rata\u201d<\/em>, <em>\u201enu va mai fi\u201d<\/em> \u0219i <em>\u201efelicit\u0103ri\u201d<\/em>. De asemenea func\u021bioneaz\u0103 bine cuvintele de ac\u021biune de tipul <em>\u201edoar azi\u201d<\/em>, <em>\u201ereducere\u201d<\/em> \u0219i <em>\u201eimportant\u201d<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Incearca_emoji-urile_%F0%9F%98%8D\"><\/span><strong>8) \u00cencearc\u0103 emoji-urile<\/strong> \ud83d\ude0d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i mul\u021bi exper\u021bi \u00een email marketing \u00eencearc\u0103 s\u0103 evite emoji-urile, pentru c\u0103 pot reduce livrabilitatea, ele pot cre\u0219te cu p\u00e2n\u0103 la 57% rata de deschidere (num\u0103rul de oameni care au deschis emailul). De aceea e bine s\u0103 experimentezi \u0219i cu emoji-uri \u00eentr-un test A\/B, dar testeaz\u0103 \u00eentotdeauna versiunea cu emoji \u0219i versiunea f\u0103r\u0103, ca s\u0103 \u0219tii c\u00e2t de mult influen\u021beaz\u0103 livrabilitatea \u0219i rata de deschidere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Experimenteaza_cu_cifre_si_statistici\"><\/span><strong>9) Experimenteaz\u0103 cu cifre \u0219i statistici<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oamenii ador\u0103 statisticile \u0219i cifrele. De aceea pune \u00een subiect cifre \u0219i statistici ori de c\u00e2te ori se poate.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>25% reducere doar azi.<\/strong><\/li>\n\n\n\n<li><strong>90% dintre oameni ador\u0103 aceast\u0103 cafea.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Incearca_sa_starnesti_curiozitatea_oamenilor\"><\/span><strong>10) \u00cencearc\u0103 s\u0103 st\u00e2rne\u0219ti curiozitatea oamenilor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oamenii sunt curio\u0219i din fire, iar \u00een email marketing po\u021bi profita minunat de acest lucru. <strong>E suficient s\u0103-i atragi \u0219i s\u0103 nu dezv\u0103lui poanta<\/strong> chiar din primul text, de exemplu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201ePo\u021bi \u00eenmul\u021bi monstera mai u\u0219or dec\u00e2t credeai.\u201d<\/li>\n\n\n\n<li>\u201eProbabil nu \u0219tiai asta despre pudeli.\u201d<\/li>\n\n\n\n<li>\u201ePericolul pentru copii care p\u00e2nde\u0219te chiar la tine acas\u0103\u201d.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Foloseste_textul_de_previzualizare\"><\/span><strong>11) Folose\u0219te textul de previzualizare<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La majoritatea clien\u021bilor de email se afi\u0219eaz\u0103 nu doar subiectul, ci \u0219i a\u0219a-numitul \u201epreview text\u201d sau textul de previzualizare. Dac\u0103 folose\u0219ti Ecomail, <strong>acest text poate fi editat foarte u\u0219or, ca s\u0103 completezi astfel informa\u021biile din subiect.<\/strong> A\u0219a c\u0103 nu uita s\u0103 profi\u021bi de el la maximum.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a56878493fa4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a56878493fa4\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/preview-text.png\" alt=\"exemplu de folosire a textului de previzualizare\" class=\"wp-image-58287\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplu de folosire a textului de previzualizare<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Nu_uita_de_CTA_%E2%80%93_butonul_care_indeamna_la_actiune\"><\/span><strong>12) Nu uita de CTA \u2013 butonul care \u00eendeamn\u0103 la ac\u021biune<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen email ar trebui s\u0103 existe \u00eentotdeauna cel pu\u021bin un buton care \u00eendeamn\u0103 la ac\u021biune (<em>cump\u0103r\u0103, descarc\u0103, cite\u0219te<\/em>). <strong>Butoanele ar trebui s\u0103 fie ro\u0219ii.<\/strong> Nu experimenta \u2014 ro\u0219ul, conform tuturor studiilor, func\u021bioneaz\u0103 cel mai bine. Folose\u0219te butoane ro\u0219ii at\u00e2t pe bannere, c\u00e2t \u0219i \u00een emailuri. Func\u021bioneaz\u0103 mai bine. Punct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd le preg\u0103tim clien\u021bilor un brandbook, vrem \u00eentotdeauna s\u0103 elabor\u0103m \u0219i o nuan\u021b\u0103 de ro\u0219u pe care o vom folosi pentru butoanele \u0219i ac\u021biunile CTA. Ro\u0219ul pur \u0219i simplu atrage cel mai mult aten\u021bia oamenilor, iar cine nu-l are pierde.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Scrie_simplu_si_clar_%E2%80%93_un_copy_bun_este_esential\"><\/span><strong>13) Scrie simplu \u0219i clar \u2013 un copy bun este esen\u021bial<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un copy corect este baza \u2014 vinde printr-o poveste sau o glum\u0103, dar fii clar, u\u0219or de \u00een\u021beles \u0219i concis. Oamenii nu au de g\u00e2nd s\u0103 citeasc\u0103 texte lungi. <strong>De aceea, spune cel mai important lucru chiar de la \u00eenceput, \u00een primul paragraf.<\/strong> Scrie textele \u00een conformitate cu <strong>Tone of Voice<\/strong>-ul brandului t\u0103u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Personalizeaza_continutul\"><\/span><strong>14) Personalizeaz\u0103 con\u021binutul<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adreseaz\u0103-te oamenilor pe numele mic sub care s-au \u00eenregistrat \u00een magazinul t\u0103u. Acest lucru se poate face foarte u\u0219or \u00een <a href=\"https:\/\/loudavymkrokem.cz\/ro\/ecomail-email-marketing-recenzie\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ecomail<\/strong><\/a>, dar \u0219i la al\u021bi furnizori de instrumente de email marketing. Trimite oferte diferite b\u0103rba\u021bilor \u0219i femeilor. <strong>Creeaz\u0103 mailinguri \u00een func\u021bie de<\/strong> ce anume dau click \u0219i ce cump\u0103r\u0103 din magazinul t\u0103u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Testeaza_subiectul_emailului_si_continutul\"><\/span>15)&nbsp;<strong>Testeaz\u0103 subiectul emailului \u0219i con\u021binutul<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Testarea A\/B este extrem de important\u0103 atunci c\u00e2nd creezi un email. \u00cencearc\u0103 diverse verbe sau testeaz\u0103 folosirea emoji-urilor \u00een subiect. <strong>Nu trimite niciodat\u0103 un email f\u0103r\u0103 s\u0103 testezi subiectul sau o alt\u0103 variant\u0103 de con\u021binut.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a56878494f2b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a56878494f2b\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ab-test.png\" alt=\"exemplu de testare A\/B \u00een Ecomail\" class=\"wp-image-58288\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplu de cum arat\u0103 testarea \u00een Ecomail<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Verifica_ceea_ce_trimiti\"><\/span><strong>16) Verific\u0103 ceea ce trimi\u021bi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una dintre cele mai mari gre\u0219eli este trimiterea unui email f\u0103r\u0103 o verificare prealabil\u0103 a modului \u00een care arat\u0103 pe desktop \u0219i pe telefon. Verific\u0103 func\u021bionalitatea linkurilor, \u00eenc\u0103rcarea imaginilor \u0219i a celorlalte elemente, precum \u0219i formatarea.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a568784958fb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a568784958fb\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/test-jak-to-vypada.png\" alt=\"folose\u0219te emailuri de test \u00eenainte de trimiterea final\u0103\" class=\"wp-image-58289\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Folose\u0219te emailuri de test \u00eenainte de trimiterea final\u0103<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Configureaza_campanii_de_reactivare\"><\/span><strong>17) Configureaz\u0103 campanii de reactivare<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Configureaz\u0103 o campanie de reactivare pentru clien\u021bii care nu au mai cump\u0103rat de mult timp. <strong>Nu au mai cump\u0103rat de la tine de jum\u0103tate de an sau de un an? Trimite-le automat o reducere.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Sterge_contactele_moarte\"><\/span><strong>18) \u0218terge contactele moarte<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nu au mai cump\u0103rat de la tine de un an, nu au dat click \u0219i nu au deschis niciun email, iar la campania de reactivare nu au reac\u021bionat? <strong>\u0218terge-le.<\/strong> <strong>Nu are sens s\u0103 pl\u0103te\u0219ti pentru un contact<\/strong> (la instrumentele de email marketing pl\u0103te\u0219ti \u00een func\u021bie de num\u0103rul de contacte sau de emailuri trimise) care nu reac\u021bioneaz\u0103. Serios, nu-\u021bi fie team\u0103 de asta \u0219i <strong>nu cheltui mai mult dec\u00e2t trebuie.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ai_nevoie_de_ajutor_cu_email_marketingul\"><\/span><strong>Ai nevoie de ajutor cu email marketingul?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noopener\"><strong>Contacteaz\u0103-ne<\/strong><\/a>. De\u0219i nu putem garanta c\u0103 vom avea spa\u021biu s\u0103 te prelu\u0103m ca nou client, ne facem \u00eentotdeauna cu pl\u0103cere timp pentru o consulta\u021bie. Analiz\u0103m bucuro\u0219i \u00eempreun\u0103 mailingul t\u0103u de p\u00e2n\u0103 acum \u0219i \u00ee\u021bi propunem automatiz\u0103ri sau modalit\u0103\u021bi de colectare a unor contacte noi.<\/p>\n\n\n\n<script>\n        (function (w,d,s,o,f,js,fjs) {\n            w['ecm-widget']=o;w[o] = w[o] || function () { (w[o].q = w[o].q || []).push(arguments) };\n            js = d.createElement(s), fjs = d.getElementsByTagName(s)[0];\n            js.id = '4-f67e22c6c3dacfc9b77b6b40399abc16'; js.dataset.a = 'lkmedia'; js.src = f; js.async = 1; fjs.parentNode.insertBefore(js, fjs);\n        }(window, document, 'script', 'ecmwidget', 'https:\/\/d70shl7vidtft.cloudfront.net\/widget.js'));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 Email marketing este cea mai ieftin\u0103 surs\u0103 de venituri \u2705 Sus\u021bine campaniile de remarketing prin email \u2705 Folose\u0219te automatiz\u0103ri de tip set-and-forget<\/p>\n","protected":false},"author":3,"featured_media":59726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Email Marketing: 18 Sfaturi Care Aduc Milioane","rank_math_description":"Descoper\u0103 18 sfaturi de email marketing care transform\u0103 emailurile \u00een cel mai profitabil canal de v\u00e2nz\u0103ri. Automatiz\u0103ri, testare A\/B \u0219i copy eficient. \u00cencepe acum!","rank_math_focus_keyword":"email marketing","rank_math_seo_score":""},"categories":[2049],"tags":[],"class_list":["post-317564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ro"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/email-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/ro\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/317564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/comments?post=317564"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/317564\/revisions"}],"predecessor-version":[{"id":317572,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/317564\/revisions\/317572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media\/59726"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media?parent=317564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/categories?post=317564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/tags?post=317564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}