{"id":317069,"date":"2025-03-08T14:00:05","date_gmt":"2025-03-08T13:00:05","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/ugc-creator-ghid\/"},"modified":"2026-07-14T15:00:32","modified_gmt":"2026-07-14T13:00:32","slug":"ugc-creator-ghid","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/","title":{"rendered":"UGC: Ce este, cine este un UGC creator \u0219i cum s\u0103 \u00eencepi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen era marketingului digital suprasaturat de ast\u0103zi, brandurile \u00ee\u0219i doresc con\u021binut autentic, \u00een care oamenii s\u0103 aib\u0103 \u00eencredere. Statisticile arat\u0103 clar c\u0103 clien\u021bii au mult mai mult\u0103 \u00eencredere \u00een experien\u021bele reale ale altor utilizatori dec\u00e2t \u00een reclamele tradi\u021bionale. <strong>Exact aici intr\u0103 \u00een scen\u0103 <a href=\"https:\/\/www.lkmedia.cz\/tvorba-reels-pro-kampane-a-ugc-videa\/\" target=\"_blank\" rel=\"noreferrer noopener\">UGC \u2013 User Generated Content<\/a> \u2013 adic\u0103 con\u021binutul creat de utilizatori, care a devenit standardul de aur al marketingului modern. Iar \u00een spatele acestui con\u021binut se afl\u0103 tot mai des un UGC creator profesionist.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hai s\u0103 vedem nu doar ce \u00eenseamn\u0103 exact UGC, ci \u0219i cum po\u021bi \u00eencepe. <strong>Acest articol este util at\u00e2t pentru creatorii afla\u021bi la \u00eenceput de drum, c\u00e2t \u0219i pentru brandurile care se g\u00e2ndesc s\u0103 includ\u0103 \u00een strategia lor un UGC creator.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a567d25c2eb3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a567d25c2eb3\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/2.jpg\" alt=\"UGC creator\" class=\"wp-image-94362\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/2.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/2-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/2-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/2-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/2-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Ce_este_mai_exact_UGC_User_Generated_Content\" >Ce este mai exact UGC (User Generated Content)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cele_doua_tipuri_principale_de_UGC\" >Cele dou\u0103 tipuri principale de UGC<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#De_ce_este_UGC_atat_de_important_pentru_branduri\" >De ce este UGC at\u00e2t de important pentru branduri<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Autenticitatea_ca_avantaj_competitiv\" >Autenticitatea ca avantaj competitiv<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Construirea_loialitatii_si_a_comunitatii\" >Construirea loialit\u0103\u021bii \u0219i a comunit\u0103\u021bii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Oamenii_imita_comportamentul_celorlalti\" >Oamenii imit\u0103 comportamentul celorlal\u021bi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Este_mai_ieftin_decat_influencerii\" >Este mai ieftin dec\u00e2t influencerii<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cine_este_un_UGC_creator\" >Cine este un UGC creator<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Diferenta_dintre_un_influencer_si_un_UGC_creator\" >Diferen\u021ba dintre un influencer \u0219i un UGC creator<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cum_pot_brandurile_sa_foloseasca_eficient_UGC_in_strategia_lor\" >Cum pot brandurile s\u0103 foloseasc\u0103 eficient UGC \u00een strategia lor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cum_sa_colaborezi_cu_UGC_creators\" >Cum s\u0103 colaborezi cu UGC creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Folosirea_UGC_pe_toate_canalele_de_marketing\" >Folosirea UGC pe toate canalele de marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cat_costa_continutul_UGC_pentru_un_brand\" >C\u00e2t cost\u0103 con\u021binutul UGC pentru un brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cum_sa_devii_UGC_creator\" >Cum s\u0103 devii UGC creator<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Abilitatile_indispensabile_pentru_un_UGC_creator\" >Abilit\u0103\u021bile indispensabile pentru un UGC creator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Echipamentul_tehnic_pentru_inceput\" >Echipamentul tehnic pentru \u00eenceput<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Construirea_portofoliului\" >Construirea portofoliului<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cum_sa_gasesti_primii_clienti\" >Cum s\u0103 g\u0103se\u0219ti primii clien\u021bi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Stabilirea_preturilor_pentru_UGC\" >Stabilirea pre\u021burilor pentru UGC<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cele_mai_frecvente_tipuri_de_continut_UGC\" >Cele mai frecvente tipuri de con\u021binut UGC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#1_Recenzia_de_produs\" >1. Recenzia de produs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#2_Videoclipul_de_unboxing\" >2. Videoclipul de unboxing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#3_Tutoriale_si_ghiduri\" >3. Tutoriale \u0219i ghiduri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#4_Povesti_si_experiente_personale\" >4. Pove\u0219ti \u0219i experien\u021be personale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#5_Continutul_comparativ\" >5. Con\u021binutul comparativ<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Tendinte_in_UGC_pentru_anul_2025\" >Tendin\u021be \u00een UGC pentru anul 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Hook-uri_pe_mai_multe_niveluri_Multilayered_hooks\" >Hook-uri pe mai multe niveluri (Multilayered hooks)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Formate_de_continut_mai_lungi\" >Formate de con\u021binut mai lungi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Zero-click_content\" >Zero-click content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cele_mai_frecvente_greseli_in_lucrul_cu_UGC\" >Cele mai frecvente gre\u0219eli \u00een lucrul cu UGC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Clarificarea_insuficienta_a_drepturilor\" >Clarificarea insuficient\u0103 a drepturilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Editarea_si_stilizarea_excesiva\" >Editarea \u0219i stilizarea excesiv\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Ignorarea_experientelor_negative\" >Ignorarea experien\u021belor negative<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Ce_altceva_sa_mai_citesti\" >Ce altceva s\u0103 mai cite\u0219ti?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#FAQ_Intrebari_frecvente_despre_UGC\" >FAQ: \u00centreb\u0103ri frecvente despre UGC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Care_este_diferenta_intre_UGC_si_continutul_de_la_influenceri\" >Care este diferen\u021ba \u00eentre UGC \u0219i con\u021binutul de la influenceri?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cat_poate_sa_castige_un_creator_UGC_la_inceput\" >C\u00e2t poate s\u0103 c\u00e2\u0219tige un creator UGC la \u00eenceput?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Am_nevoie_de_echipament_profesional_pentru_crearea_de_UGC\" >Am nevoie de echipament profesional pentru crearea de UGC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cum_pot_masura_succesul_campaniilor_UGC\" >Cum pot m\u0103sura succesul campaniilor UGC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/loudavymkrokem.cz\/ro\/ugc-creator-ghid\/#Cat_timp_pot_folosi_continutul_UGC_obtinut\" >C\u00e2t timp pot folosi con\u021binutul UGC ob\u021binut?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_este_mai_exact_UGC_User_Generated_Content\"><\/span><strong>Ce este mai exact UGC (User Generated Content)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UGC, adic\u0103 con\u021binutul generat de utilizatori, reprezint\u0103 orice tip de con\u021binut \u2013 <strong>fie c\u0103 vorbim despre fotografii, videoclipuri, recenzii, texte sau post\u0103ri pe re\u021belele sociale <\/strong>\u2013 creat de oameni obi\u0219nui\u021bi (nu de brandurile \u00een sine). <strong>Este vorba despre con\u021binut autentic, care \u00eemp\u0103rt\u0103\u0219e\u0219te experien\u021be reale cu produse sau servicii.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spre deosebire de <strong>reclamele tradi\u021bionale, UGC nu pare un instrument de v\u00e2nzare for\u021bat, ci o experien\u021b\u0103 sincer\u0103 a unei persoane reale. <\/strong>Tocmai aceast\u0103 autenticitate reprezint\u0103 principala for\u021b\u0103 a UGC, care dep\u0103\u0219e\u0219te cu mult impactul materialelor de marketing create profesional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cele_doua_tipuri_principale_de_UGC\"><\/span><strong>Cele dou\u0103 tipuri principale de UGC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen esen\u021b\u0103, distingem dou\u0103 tipuri de con\u021binut generat de utilizatori:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. UGC organic<\/strong>&nbsp;\u2013 Con\u021binut pe care clien\u021bii \u00eel distribuie spontan \u0219i voluntar, pe baza experien\u021bei lor cu brandul sau produsul. Poate fi vorba despre:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recenzii pe magazine online sau site-uri de compara\u021bie<\/li>\n\n\n\n<li>Fotografii cu produse pe re\u021belele sociale<\/li>\n\n\n\n<li>Videoclipuri cu despachetarea produselor (unboxing)<\/li>\n\n\n\n<li>Post\u0103ri cu tag-ul brandului<\/li>\n\n\n\n<li>Recomand\u0103ri \u0219i testimoniale<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. UGC pl\u0103tit<\/strong>&nbsp;\u2013 Con\u021binut creat de <strong>UGC creators<\/strong>, care sunt pl\u0103ti\u021bi de branduri pentru realizarea con\u021binutului, dar p\u0103streaz\u0103 stilul autentic al unui utilizator obi\u0219nuit. Acest tip de con\u021binut nu cere ca creatorul s\u0103 aib\u0103 o audien\u021b\u0103 mare \u2013 important este calitatea con\u021binutului, nu num\u0103rul de urm\u0103ritori.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a567d25c37cb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a567d25c37cb\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/3.jpg\" alt=\"ce inseamna UGC creator\" class=\"wp-image-94367\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/3.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/3-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/3-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/3-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/3-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_este_UGC_atat_de_important_pentru_branduri\"><\/span><strong>De ce este UGC at\u00e2t de important pentru branduri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingul bazat pe con\u021binutul utilizatorilor a devenit o parte esen\u021bial\u0103 a strategiilor digitale, din c\u00e2teva motive fundamentale:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Autenticitatea_ca_avantaj_competitiv\"><\/span><strong>Autenticitatea ca avantaj competitiv<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00centr-o perioad\u0103 \u00een care \u00eencrederea consumatorilor \u00een reclama clasic\u0103 este la minimul istoric, UGC reprezint\u0103 un avantaj competitiv esen\u021bial.<strong> Conform studiilor, p\u00e2n\u0103 la 86% dintre consumatori consider\u0103 autenticitatea un factor decisiv atunci c\u00e2nd hot\u0103r\u0103sc dac\u0103 s\u0103 cumpere un produs.<\/strong> UGC ofer\u0103 exact acea autenticitate pe care o caut\u0103 clien\u021bii de ast\u0103zi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Construirea_loialitatii_si_a_comunitatii\"><\/span><strong>Construirea loialit\u0103\u021bii \u0219i a comunit\u0103\u021bii<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UGC contribuie la crearea unui sentiment de apartenen\u021b\u0103 la brand. C\u00e2nd clien\u021bii v\u0103d c\u0103 un brand le redistribuie post\u0103rile \u0219i le \u00eemp\u0103rt\u0103\u0219e\u0219te pe canalele sale oficiale,<strong> asta le \u00eent\u0103re\u0219te loialitatea \u0219i le d\u0103 senza\u021bia c\u0103 fac parte din ceva mai mare.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oamenii_imita_comportamentul_celorlalti\"><\/span><strong>Oamenii imit\u0103 comportamentul celorlal\u021bi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fenomenul psihologic al dovezii sociale spune <strong>c\u0103 oamenii au tendin\u021ba s\u0103 imite comportamentul celorlal\u021bi<\/strong>, mai ales \u00een situa\u021bii de nesiguran\u021b\u0103. A\u0219adar, c\u00e2nd v\u0103d un \u201eom obi\u0219nuit&#8221; folosind ceva, asta \u00eei ajut\u0103 s\u0103 decid\u0103 dac\u0103 s\u0103 cumpere \u0219i ei acel lucru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Este_mai_ieftin_decat_influencerii\"><\/span><strong>Este mai ieftin dec\u00e2t influencerii<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spre deosebire de campaniile costisitoare cu celebrit\u0103\u021bi sau <strong><a href=\"https:\/\/loudavymkrokem.cz\/spoluprace-s-influencery\/\" target=\"_blank\" data-type=\"post\" data-id=\"2575\" rel=\"noreferrer noopener\">influenceri, care pot costa milioane<\/a><\/strong>, UGC este extrem de eficient din punct de vedere al costurilor. \u00cen loc s\u0103 investeasc\u0103 \u00een produc\u021bii scumpe, brandurile pot folosi con\u021binut autentic creat de clien\u021bii lor sau pot colabora cu UGC creators pentru o frac\u021biune din pre\u021b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cel mai bun lucru este c\u0103 rezultatele sunt adesea mult mai bune dec\u00e2t \u00een cazul formatelor publicitare tradi\u021bionale. <strong>Brandul nu ob\u021bine doar con\u021binut, ci \u0219i credibilitatea asociat\u0103 cu experien\u021bele reale ale utilizatorilor.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a567d25c4121&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a567d25c4121\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4.jpg\" alt=\"C\u00e2t cost\u0103 con\u021binutul UGC\" class=\"wp-image-94372\" style=\"width:768px;height:auto\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cine_este_un_UGC_creator\"><\/span><strong>Cine este un UGC creator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un UGC creator este un creator de con\u021binut profesionist, specializat \u00een realizarea de con\u021binut cu aspect autentic pentru branduri. Spre deosebire de influenceri, un UGC creator:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nu trebuie s\u0103 aib\u0103 un num\u0103r mare de urm\u0103ritori<\/strong>&nbsp;\u2013 valoarea lui st\u0103 \u00een calitatea con\u021binutului creat, nu \u00een reach<\/li>\n\n\n\n<li><strong>Creeaz\u0103 con\u021binut care pare f\u0103cut de un client obi\u0219nuit<\/strong>&nbsp;\u2013 \u00ee\u0219i p\u0103streaz\u0103 autenticitatea, dar cu o abordare profesional\u0103<\/li>\n\n\n\n<li><strong>Se concentreaz\u0103 pe aspectele de v\u00e2nzare<\/strong>&nbsp;\u2013 cunoa\u0219te principiile marketingului \u0219i creeaz\u0103 con\u021binut care converte\u0219te<\/li>\n\n\n\n<li><strong>Poate crea con\u021binut \u00een diverse domenii<\/strong>&nbsp;\u2013 de multe ori nu se specializeaz\u0103 \u00eentr-un singur sector<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diferenta_dintre_un_influencer_si_un_UGC_creator\"><\/span><strong>Diferen\u021ba dintre un influencer \u0219i un UGC creator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen timp ce un <strong><a href=\"https:\/\/loudavymkrokem.cz\/spoluprace-s-influencery\/\" data-type=\"post\" data-id=\"2575\">influencer<\/a><\/strong> vinde brandului \u00een primul r\u00e2nd accesul la audien\u021ba sa, <strong>un UGC creator \u00ee\u0219i vinde talentul de a crea con\u021binut care converte\u0219te.<\/strong> C\u00e2nd un brand pl\u0103te\u0219te un influencer, pl\u0103te\u0219te \u00een primul r\u00e2nd pentru reach-ul lui. C\u00e2nd pl\u0103te\u0219te un UGC creator, pl\u0103te\u0219te pentru calitatea con\u021binutului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cum recuno\u0219ti aceast\u0103 diferen\u021b\u0103 \u00een practic\u0103? Dac\u0103 urm\u0103re\u0219ti un cont pe re\u021belele sociale \u0219i vezi con\u021binut sponsorizat \u00een care contul vorbe\u0219te despre un produs c\u0103tre audien\u021ba sa, cel mai probabil este un influencer. <strong>Dac\u0103 vezi \u00eentr-o reclam\u0103 pe cineva pe care nu-l cuno\u0219ti vorbind despre un produs ca \u0219i cum ar fi un utilizator obi\u0219nuit, cel mai probabil este munca unui UGC creator.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a567d25c4907&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a567d25c4907\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/5.jpg\" alt=\"Cum s\u0103 g\u0103se\u0219ti de lucru ca UGC creator\" class=\"wp-image-94377\" style=\"width:768px;height:auto\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/5.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/5-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/5-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/5-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/5-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_pot_brandurile_sa_foloseasca_eficient_UGC_in_strategia_lor\"><\/span><strong>Cum pot brandurile s\u0103 foloseasc\u0103 eficient UGC \u00een strategia lor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Implementarea UGC \u00een strategia de marketing nu trebuie s\u0103 fie complicat\u0103, dar necesit\u0103 o abordare sistematic\u0103. Pentru brandurile care vor s\u0103 \u00eenceap\u0103 s\u0103 lucreze cu UGC, recomand\u0103m urm\u0103torii pa\u0219i:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_colaborezi_cu_UGC_creators\"><\/span><strong>Cum s\u0103 colaborezi cu UGC creators<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nu \u00eentotdeauna ceea ce \u00ee\u021bi place \u021bie converte\u0219te \u0219i invers.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Identific\u0103 creatorii potrivi\u021bi<\/strong>&nbsp;\u2013 Caut\u0103 creatori care se potrivesc grupului t\u0103u \u021bint\u0103. Testeaz\u0103 mai mul\u021bi, ca s\u0103 afli ce rezoneaz\u0103 cu brandul t\u0103u.<\/li>\n\n\n\n<li><strong>Creeaz\u0103 un brief clar<\/strong>&nbsp;\u2013 Alege un produs potrivit care va func\u021biona \u00een reclam\u0103, \u00eentocme\u0219te un brief tehnic perfect (unde trebuie plasate subtitr\u0103rile etc.) \u0219i preg\u0103te\u0219te materialele despre produs, ca UGC creatorul s\u0103 nu spun\u0103 prostii \u00een video. Nu-i dicta niciodat\u0103 creatorului scenariul, pentru c\u0103 atunci nu ar mai fi autentic.<\/li>\n\n\n\n<li><strong>Preg\u0103te\u0219te un contract<\/strong> cu UGC creatorul \u2013 de\u0219i \u0219i un e-mail poate fi considerat un acord contractual, mai bine preg\u0103te\u0219te un document juridic pe care s\u0103-l folose\u0219ti \u00een mod repetat.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 nu vrei s\u0103 te \u00eencarci cu partea administrativ\u0103, contacteaz\u0103 <strong><a href=\"https:\/\/www.lkmedia.cz\/tvorba-reels-pro-kampane-a-ugc-videa\/\" target=\"_blank\" rel=\"noreferrer noopener\">o agen\u021bie specializat\u0103 \u00een asta<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Folosirea_UGC_pe_toate_canalele_de_marketing\"><\/span><strong>Folosirea UGC pe toate canalele de marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u021binutul UGC ob\u021binut nu ar trebui s\u0103 r\u0103m\u00e2n\u0103 limitat doar la re\u021belele sociale. <strong>\u00cel po\u021bi integra eficient pe diverse canale de marketing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paginile de produs din e-commerce<\/strong>&nbsp;\u2013 videoclipurile, fotografiile \u0219i recenziile UGC cresc conversiile<\/li>\n\n\n\n<li><strong>Campaniile de e-mail<\/strong>&nbsp;\u2013 con\u021binutul UGC poate cre\u0219te semnificativ succesul e-mail marketingului<\/li>\n\n\n\n<li><strong>Campaniile publicitare<\/strong>&nbsp;\u2013 UGC-ul autentic func\u021bioneaz\u0103 adesea mai bine dec\u00e2t reclamele profesionale<\/li>\n\n\n\n<li><strong>Site-ul web<\/strong>&nbsp;\u2013 o sec\u021biune dedicat\u0103 clien\u021bilor mul\u021bumi\u021bi cre\u0219te credibilitatea<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cat_costa_continutul_UGC_pentru_un_brand\"><\/span>C\u00e2t cost\u0103 con\u021binutul UGC pentru un brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depinde dac\u0103 alegi s\u0103 gestionezi con\u021binutul UGC intern sau s\u0103-l \u00eencredin\u021bezi profesioni\u0219tilor. Decizia de a crea con\u021binut UGC intern, f\u0103r\u0103 colaborarea cu o agen\u021bie, poate reprezenta o economie financiar\u0103 considerabil\u0103, dar depinde de c\u00e2t de bine \u00een\u021belegi UGC-ul, pentru c\u0103 poate fi \u0219i un fiasco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Realitatea este mai complex\u0103 \u2013 unii creatori realizeaz\u0103, e drept, un con\u021binut frumos, dar chiar dac\u0103 brandurilor li se pare atr\u0103g\u0103tor, \u00een reclame sau pe re\u021bele nu func\u021bioneaz\u0103 deloc. Tocmai de aceea e bine ca totul s\u0103 fie coordonat de cineva cu experien\u021b\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crearea con\u021binutului \u00een sine este de fapt doar v\u00e2rful aisbergului.<strong> O parte considerabil\u0103 a muncii const\u0103 \u00een comunicarea profesional\u0103 cu creatorii, \u00een partea juridic\u0103 a colabor\u0103rii, \u00een administra\u021bie \u0219i \u00een managementul strategic al \u00eentregului ecosistem.<\/strong> \u0218i asta este destul de epuizant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru gestionarea eficient\u0103 a campaniilor UGC este esen\u021bial s\u0103 ai cuno\u0219tin\u021be de specialitate \u00een domeniul briefingului creatorilor, al analizei eficien\u021bei formatelor publicitare, al specifica\u021biilor tehnice \u0219i al aspectelor juridice legate de drepturile de licen\u021b\u0103. <strong>La fel de important\u0103 este capacitatea de a oferi feedback constructiv, care s\u0103 conduc\u0103 la rezultate optime.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crearea unui manual creativ \u0219i tehnic complet pentru creatori reprezint\u0103 o alt\u0103 investi\u021bie de timp pe care nu trebuie s\u0103 o subestimezi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 iei \u00een calcul toate aceste aspecte, colaborarea cu o agen\u021bie full-service reprezint\u0103 adesea o solu\u021bie mai eficient\u0103 din punct de vedere al raportului valoare-investi\u021bie. <strong>Dac\u0103 totu\u0219i preferi solu\u021bia intern\u0103, \u00ee\u021bi recomand\u0103m s\u0103 studiezi cu aten\u021bie e-book-ul nostru.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/form.simpleshop.cz\/4z5An\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1.jpg\" alt=\"e-book cum s\u0103 faci videoclipuri UGC\" class=\"wp-image-94357\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E bine s\u0103 con\u0219tientizezi \u0219i c\u0103 videoclipurile UGC publicitare au reguli diferite fa\u021b\u0103 de Reels-urile virale.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colaborarea direct\u0103 cu creatorii<\/strong>&nbsp;\u2013 pl\u0103te\u0219ti doar pentru con\u021binutul propriu-zis (20 \u20ac \u2013 80 \u20ac per videoclip). La prima vedere pare avantajos, dar \u021bine cont c\u0103 trebuie s\u0103 te ocupi singur de toat\u0103 documenta\u021bia juridic\u0103, s\u0103 por\u021bi \u00eentreaga comunicare cu creatorii \u0219i s\u0103 \u0219tii clar care sunt regulile unui con\u021binut publicitar de succes. Important este \u0219i s\u0103 ai a\u0219tept\u0103ri realiste \u2013 la aceast\u0103 variant\u0103, e obi\u0219nuit ca doar o frac\u021biune din videoclipurile create s\u0103 func\u021bioneze eficient, adesea doar 5% din total.<\/li>\n\n\n\n<li><strong>Colaborarea cu o agen\u021bie full-service<\/strong>&nbsp;\u2013 solu\u021bie complet\u0103 la 200\u2013260 \u20ac care include acces la o re\u021bea verificat\u0103 de creatori de calitate, asisten\u021b\u0103 juridic\u0103 profesional\u0103, management complet al comunic\u0103rii \u0219i, mai ales, garan\u021bia livr\u0103rii unui con\u021binut care \u00eendepline\u0219te toate cerin\u021bele unui mesaj publicitar eficient. <strong><a href=\"https:\/\/www.lkmedia.cz\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agen\u021bia<\/a> <\/strong>\u00ee\u0219i asum\u0103 \u00eentreaga responsabilitate pentru calitate, ceea ce cre\u0219te semnificativ randamentul investi\u021biei tale.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a567d25c5ab4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a567d25c5ab4\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/6.jpg\" alt=\"Cum s\u0103 devii UGC creator\" class=\"wp-image-94382\" style=\"width:768px;height:auto\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/6.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/6-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/6-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/6-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/6-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_devii_UGC_creator\"><\/span><strong>Cum s\u0103 devii UGC creator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cariera de UGC creator poate fi lucrativ\u0103 \u0219i creativ\u0103. Dac\u0103 te atrage aceast\u0103 cale, iat\u0103 un ghid detaliat despre cum s\u0103 \u00eencepi:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Abilitatile_indispensabile_pentru_un_UGC_creator\"><\/span><strong>Abilit\u0103\u021bile indispensabile pentru un UGC creator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru succes \u00een crearea de UGC ai nevoie de o combina\u021bie de mai multe abilit\u0103\u021bi cheie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Storytelling<\/strong>&nbsp;\u2013 Capacitatea de a spune o poveste captivant\u0103 despre produs<\/li>\n\n\n\n<li><strong>Cuno\u0219tin\u021be de baz\u0103 de marketing<\/strong>&nbsp;\u2013 \u00cen\u021belegerea principiilor persuasiunii \u0219i ale conversiilor<\/li>\n\n\n\n<li><strong>Abilit\u0103\u021bi tehnice<\/strong>&nbsp;\u2013 Bazele film\u0103rii \u0219i edit\u0103rii video, fotografia<\/li>\n\n\n\n<li><strong>Autenticitate<\/strong>&nbsp;\u2013 Capacitatea de a p\u0103rea natural \u0219i credibil<\/li>\n\n\n\n<li><strong>Creativitate<\/strong>&nbsp;\u2013 Idei originale pentru a prezenta produsul<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vestea bun\u0103 este c\u0103 nu ai nevoie de nicio preg\u0103tire formal\u0103 \u2013<strong> aceast\u0103 profesie poate fi practicat\u0103 pur \u0219i simplu pe baza abilit\u0103\u021bilor practice.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Echipamentul_tehnic_pentru_inceput\"><\/span><strong>Echipamentul tehnic pentru \u00eenceput<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cel mai bun lucru la UGC este c\u0103 nu ai nevoie de echipament scump. Pentru \u00eenceput \u00ee\u021bi sunt suficiente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un smartphone cu o camer\u0103 bun\u0103<\/strong>&nbsp;\u2013 Telefoanele de azi sunt mai mult dec\u00e2t suficiente.<\/li>\n\n\n\n<li><strong>Iluminare de baz\u0103<\/strong>&nbsp;\u2013 Un panou LED accesibil ca pre\u021b sau o ring light.<\/li>\n\n\n\n<li><strong>Trepied sau stabilizator<\/strong>&nbsp;\u2013 Pentru cadre stabile.<\/li>\n\n\n\n<li><strong>Un microfon simplu<\/strong>&nbsp;\u2013 Un sunet clar este esen\u021bial, mai ales pentru con\u021binutul video.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pe m\u0103sur\u0103 ce trece timpul \u0219i afacerea ta cre\u0219te, po\u021bi investi \u00een echipamente mai bune, dar pentru \u00eenceput nu e nevoie s\u0103 cheltuie\u0219ti sume mari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip:<\/strong> Dac\u0103 telefonul t\u0103u este zg\u00e2riat sau are ecranul spart, apeleaz\u0103 la un service de telefoane de \u00eencredere \u2013 \u021bi-l vor repara rapid \u0219i fiabil, ca s\u0103 po\u021bi crea imediat con\u021binut de calitate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Construirea_portofoliului\"><\/span><strong>Construirea portofoliului<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">F\u0103r\u0103 portofoliu nu po\u021bi func\u021biona ca UGC creator. Iat\u0103 cum \u00eel construie\u0219ti:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u00cencepe cu produsele pe care le ai deja<\/strong>&nbsp;\u2013 Creeaz\u0103 con\u021binut pentru brandurile pe care le folose\u0219ti \u0219i \u00ee\u021bi plac<\/li>\n\n\n\n<li><strong>Contacteaz\u0103 branduri locale mai mici<\/strong>&nbsp;\u2013 Ofer\u0103-le o colaborare \u00een schimbul produsului<\/li>\n\n\n\n<li><strong>Scrie agen\u021biilor care ofer\u0103 con\u021binut UGC<\/strong> \u2013 ne po\u021bi contacta \u0219i pe <strong><a href=\"https:\/\/www.lkmedia.cz\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">noi, la LK MEDIA<\/a><\/strong>, \u00ee\u021bi oferim un manual pentru realizarea videoclipurilor \u0219i primele produse pe care po\u021bi s\u0103 te antrenezi. \u00cen plus, dac\u0103 videoclipurile \u00ee\u021bi ies bine de la \u00eenceput \u0219i le putem folosi pentru clien\u021bi, e\u0219ti pl\u0103tit imediat.<\/li>\n\n\n\n<li><strong>Creeaz\u0103 o prezentare profesional\u0103<\/strong>&nbsp;\u2013 Un site web sau chiar o prezentare \u00een Canva cu cele mai bune lucr\u0103ri ale tale este suficient\u0103<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Primele tale proiecte nu trebuie neap\u0103rat s\u0103 fie pl\u0103tite \u2013 este vorba \u00een primul r\u00e2nd<strong> de crearea unor mostre ale muncii tale, pe care le vei folosi mai t\u00e2rziu pentru a ob\u021bine comenzi pl\u0103tite.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a567d25c67f0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a567d25c67f0\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4.jpg\" alt=\"C\u00e2t cost\u0103 con\u021binutul UGC\" class=\"wp-image-94372\" style=\"width:768px;height:auto\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/4-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_gasesti_primii_clienti\"><\/span><strong>Cum s\u0103 g\u0103se\u0219ti primii clien\u021bi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depinde \u00een ce limb\u0103 vrei s\u0103 creezi con\u021binut \u2013 dac\u0103 \u00een englez\u0103, este mai simplu, dar dac\u0103 creezi \u00een rom\u00e2n\u0103 sau \u00eentr-o alt\u0103 limb\u0103 european\u0103, e mai dificil.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00cen englez\u0103 po\u021bi folosi platforme specializate<\/strong>&nbsp;\u2013 Fiverr, Upwork, dar \u0219i platforme UGC specializate precum Billo sau Influee<\/li>\n\n\n\n<li><strong>Cold outreach<\/strong>&nbsp;\u2013 Contacteaz\u0103 direct brandurile printr-un e-mail profesional care con\u021bine portofoliul t\u0103u.<\/li>\n\n\n\n<li><strong>Prin intermediul unei agen\u021bii<\/strong> \u2013 De exemplu, la noi la LK MEDIA ajut\u0103m creatorii afla\u021bi la \u00eenceput de drum, nu doar \u00een ob\u021binerea de munc\u0103 constant\u0103, ci le asigur\u0103m \u0219i cre\u0219tere \u0219i suport pentru partea administrativ\u0103.<\/li>\n\n\n\n<li><strong>LinkedIn<\/strong>&nbsp;\u2013 Creeaz\u0103-\u021bi un profil profesional \u0219i implic\u0103-te activ \u00een grupurile relevante.<\/li>\n\n\n\n<li><strong>Networking<\/strong>&nbsp;\u2013 Al\u0103tur\u0103-te comunit\u0103\u021bilor de marketeri \u0219i creatori de con\u021binut<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stabilirea_preturilor_pentru_UGC\"><\/span><strong>Stabilirea pre\u021burilor pentru UGC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stabilirea corect\u0103 a pre\u021burilor pentru munca ta este esen\u021bial\u0103<\/strong>. Pre\u021burile variaz\u0103 de la aproximativ 20 p\u00e2n\u0103 la 260 \u20ac per videoclip, dar m-am \u00eent\u00e2lnit adesea cu situa\u021bia \u00een care creatorii care cer sume nejustificat de mari sunt de fapt mai slabi dec\u00e2t cei care cer 20-40 \u20ac. <strong>Asta pentru c\u0103 creatorii experimenta\u021bi pot concepe, produce \u0219i edita videoclipuri mult mai rapid \u0219i mai eficient.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un creator experimentat poate crea \u00eentr-o or\u0103 chiar \u0219i 10 Reels, iar \u00een ora urm\u0103toare le poate monta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trebuie s\u0103 con\u0219tientizezi c\u0103 un pre\u021b mai mare per videoclip include de obicei deja suportul unei agen\u021bii, unde aceasta se ocup\u0103 nu doar de comunicarea cu clientul, ci \u0219i de alte activit\u0103\u021bi administrative, care iau adesea mai mult timp dec\u00e2t crearea propriu-zis\u0103 a videoclipurilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este de asemenea recomandat s\u0103 oferi pachete cu mai multe videoclipuri la un pre\u021b avantajos, ceea ce este mai atractiv pentru clien\u021bi \u0219i \u00ee\u021bi asigur\u0103 mai mult\u0103 munc\u0103 deodat\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cele_mai_frecvente_tipuri_de_continut_UGC\"><\/span><strong>Cele mai frecvente tipuri de con\u021binut UGC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u021binutul UGC poate avea multe forme, dar unele formate s-au dovedit a fi extrem de eficiente:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Recenzia_de_produs\"><\/span><strong>1. Recenzia de produs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O evaluare detaliat\u0103 a produsului din perspectiva utilizatorului, incluz\u00e2nd at\u00e2t avantajele, c\u00e2t \u0219i eventualele dezavantaje. O recenzie autentic\u0103 recunoa\u0219te \u0219i micile neajunsuri, ceea ce \u00eei \u00eent\u0103re\u0219te credibilitatea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Videoclipul_de_unboxing\"><\/span><strong>2. Videoclipul de unboxing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Videoclipurile care surprind despachetarea produsului \u0219i primele impresii sunt extrem de populare. Oamenii sunt curio\u0219i \u0219i, \u00een acela\u0219i timp, \u00eei ofer\u0103 poten\u021bialului client o idee despre ce poate s\u0103 a\u0219tepte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tutoriale_si_ghiduri\"><\/span><strong>3. Tutoriale \u0219i ghiduri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Demonstra\u021bii despre cum s\u0103 folose\u0219ti produsul, cum s\u0103 rezolvi probleme comune sau cum s\u0103 ob\u021bii cele mai bune rezultate. Aceste tipuri de con\u021binut nu doar promoveaz\u0103, ci \u0219i educ\u0103, ceea ce clien\u021bii apreciaz\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Povesti_si_experiente_personale\"><\/span><strong>4. Pove\u0219ti \u0219i experien\u021be personale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conexiunea emo\u021bional\u0103 cu produsul prin intermediul unei pove\u0219ti personale. Poate fi vorba, de exemplu, despre cum produsul a ajutat la rezolvarea unei probleme concrete sau a schimbat via\u021ba \u00een bine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Continutul_comparativ\"><\/span><strong>5. Con\u021binutul comparativ<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Compararea produsului cu alternative concurente. Realizat\u0103 corect, poate ar\u0103ta avantajele produsului f\u0103r\u0103 a denigra concuren\u021ba. Aten\u021bie, publicitatea comparativ\u0103 direct\u0103 \u00eentre branduri este interzis\u0103! Se pot compara doar produse pe tipuri (de exemplu, cosmetice f\u0103r\u0103 ap\u0103 \u0219i cosmetice clasice).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a567d25c7574&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a567d25c7574\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-4.jpg\" alt=\"Instagram pentru \u00eencep\u0103tori: Ghid cum s\u0103 \u00eencepi pe Instagram\" class=\"wp-image-87498\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-4.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-4-300x200.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-4-700x467.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-4-768x512.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-4-696x464.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram pentru \u00eencep\u0103tori: Ghid cum s\u0103 \u00eencepi pe Instagram<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tendinte_in_UGC_pentru_anul_2025\"><\/span><strong>Tendin\u021be \u00een UGC pentru anul 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lumea UGC evolueaz\u0103 constant. At\u00e2t brandurile, c\u00e2t \u0219i creatorii ar trebui s\u0103 urm\u0103reasc\u0103 tendin\u021bele actuale pentru a r\u0103m\u00e2ne relevan\u021bi:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hook-uri_pe_mai_multe_niveluri_Multilayered_hooks\"><\/span><strong>Hook-uri pe mai multe niveluri (Multilayered hooks)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u021binutul UGC modern folose\u0219te o combina\u021bie de trei elemente pentru a capta aten\u021bia imediat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Componenta sonor\u0103<\/strong>&nbsp;\u2013 Un sunet distinctiv sau un mod de a vorbi care atrage aten\u021bia.<\/li>\n\n\n\n<li><strong>Elementul vizual<\/strong>&nbsp;\u2013 O mi\u0219care nea\u0219teptat\u0103 sau o schimbare \u00een primele secunde ale videoclipului.<\/li>\n\n\n\n<li><strong>Stratul textual<\/strong>&nbsp;\u2013 Un text scurt \u0219i percutant pe ecran, care completeaz\u0103 mesajul.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 combina\u021bie ofer\u0103 \u0219ansa maxim\u0103 de a capta aten\u021bia \u00een primele 1,7 secunde critice, care decid dac\u0103 privitorul va continua vizionarea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formate_de_continut_mai_lungi\"><\/span><strong>Formate de con\u021binut mai lungi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i anterior se impuneau mai ales videoclipurile scurte, acum vedem o revenire la formatele mai lungi. Platforme precum TikTok experimenteaz\u0103 cu con\u021binut de p\u00e2n\u0103 la 30 de minute, iar YouTube a dep\u0103\u0219it Netflix la vizion\u0103rile pe televizor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru UGC creators, asta \u00eenseamn\u0103 o oportunitate de a crea con\u021binut mai profund \u0219i mai elaborat, care necesit\u0103 un storytelling de calitate \u0219i men\u021binerea aten\u021biei pe o durat\u0103 mai lung\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zero-click_content\"><\/span><strong>Zero-click content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tendin\u021ba se \u00eendreapt\u0103 c\u0103tre con\u021binut care ofer\u0103 toat\u0103 valoarea direct \u00een postare, f\u0103r\u0103 a fi nevoie s\u0103 dai click pe alte link-uri. Utilizatorii se a\u0219teapt\u0103 la informa\u021bii complete, imediat \u0219i \u00eentr-un singur loc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru creatori, asta reprezint\u0103 provocarea de a transmite maximum de valoare \u00eenc\u0103 de la primul contact cu privitorul.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a567d25c8102&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a567d25c8102\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-3.jpg\" alt=\"Cum func\u021bioneaz\u0103 algoritmul Instagram? Cum s\u0103 porne\u0219ti pe Instagram?\" class=\"wp-image-87494\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-3.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-3-300x200.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-3-700x467.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-3-768x512.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/09\/Instagram-3-696x464.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cele_mai_frecvente_greseli_in_lucrul_cu_UGC\"><\/span><strong>Cele mai frecvente gre\u0219eli \u00een lucrul cu UGC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd implementezi o strategie UGC, evit\u0103 aceste gre\u0219eli comune:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clarificarea_insuficienta_a_drepturilor\"><\/span><strong>Clarificarea insuficient\u0103 a drepturilor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ob\u021bine \u00eentotdeauna un consim\u021b\u0103m\u00e2nt explicit pentru utilizarea con\u021binutului UGC. Nu doar c\u0103 este etic, dar te protejeaz\u0103 \u0219i de eventuale probleme juridice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Editarea_si_stilizarea_excesiva\"><\/span><strong>Editarea \u0219i stilizarea excesiv\u0103<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Principala valoare a UGC este autenticitatea. Prin editarea \u0219i filtrarea excesiv\u0103 a con\u021binutului po\u021bi pierde tocmai acea naturale\u021be datorit\u0103 c\u0103reia UGC este at\u00e2t de eficient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ignorarea_experientelor_negative\"><\/span><strong>Ignorarea experien\u021belor negative<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Distribuirea exclusiv a experien\u021belor pozitive poate p\u0103rea nenatural\u0103. Includerea ocazional\u0103 a unor critici constructive \u0219i demonstrarea modului \u00een care reac\u021bionezi la ele, dimpotriv\u0103, cresc credibilitatea brandului t\u0103u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_altceva_sa_mai_citesti\"><\/span>Ce altceva s\u0103 mai cite\u0219ti?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cite\u0219te \u0219i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/jak-na-uspesny-instagram-2020\/\">Ghid Instagram: 25 de sfaturi \u0219i trucuri pentru un Instagram de succes<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/18-tipu-jak-na-email-marketing\/\">18 sfaturi pentru e-mail marketing care s\u0103-\u021bi aduc\u0103 milioane<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/loudavymkrokem.cz\/patreon-ceske-ucty\/\"><strong>Cele mai bune conturi Patreon \u2013 Pe care s\u0103 le urm\u0103re\u0219ti?<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/jak-vydelat-penize-online-na-internetu\/\">Cum s\u0103 c\u00e2\u0219tigi bani online pe internet<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_Intrebari_frecvente_despre_UGC\"><\/span><strong>FAQ: \u00centreb\u0103ri frecvente despre UGC<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1741438000276\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Care_este_diferenta_intre_UGC_si_continutul_de_la_influenceri\"><\/span>Care este diferen\u021ba \u00eentre UGC \u0219i con\u021binutul de la influenceri?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>UGC este con\u021binut creat de utilizatori obi\u0219nui\u021bi sau creatori UGC, care pare autentic \u0219i se concentreaz\u0103 pe produs. Con\u021binutul de la influenceri este creat de persoane cu un public mare \u0219i adesea se concentreaz\u0103 mai mult pe personalitatea influencerului dec\u00e2t pe produsul \u00een sine. Diferen\u021ba cheie este c\u0103 la influenceri, brandul pl\u0103te\u0219te \u00een principal pentru accesul la publicul lor, \u00een timp ce la UGC pl\u0103te\u0219te pentru calitatea con\u021binutului.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1741438004525\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Cat_poate_sa_castige_un_creator_UGC_la_inceput\"><\/span>C\u00e2t poate s\u0103 c\u00e2\u0219tige un creator UGC la \u00eenceput?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Creatorii UGC \u00eencep\u0103tori pot c\u00e2\u0219tiga de la c\u00e2teva sute p\u00e2n\u0103 la c\u00e2teva mii de euro pe lun\u0103. Creatorii experimenta\u021bi reu\u0219esc s\u0103 produc\u0103 \u00eentr-o singur\u0103 zi chiar \u0219i 10-30 de videoclipuri de calitate \u0219i datorit\u0103 acestui lucru pot c\u00e2\u0219tiga p\u00e2n\u0103 la patru mii de euro lunar. Trebuie \u00eens\u0103 s\u0103 \u021bine\u021bi cont c\u0103 la \u00eenceput ve\u021bi reu\u0219i s\u0103 realiza\u021bi poate doar 2-3 videoclipuri pe zi.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1741438010752\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Am_nevoie_de_echipament_profesional_pentru_crearea_de_UGC\"><\/span>Am nevoie de echipament profesional pentru crearea de UGC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Nu, pentru \u00eenceput v\u0103 este suficient un smartphone de calitate, iluminare de baz\u0103 \u0219i eventual un microfon. Esen\u021bial\u0103 este creativitatea \u0219i autenticitatea, nu echipamentul scump. De fapt, con\u021binutul care arat\u0103 prea profesional poate p\u0103rea mai pu\u021bin autentic \u0219i astfel s\u0103 reduc\u0103 eficien\u021ba UGC.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1741438018372\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Cum_pot_masura_succesul_campaniilor_UGC\"><\/span>Cum pot m\u0103sura succesul campaniilor UGC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Pur \u0219i simplu, dac\u0103 folose\u0219ti con\u021binut UGC \u00een reclame, po\u021bi vedea cum performeaz\u0103 \u00een compara\u021bie cu celelalte reclame.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1741438025824\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Cat_timp_pot_folosi_continutul_UGC_obtinut\"><\/span>C\u00e2t timp pot folosi con\u021binutul UGC ob\u021binut?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Depinde de contract. Adesea, utilizarea con\u021binutului UGC nu este limitat\u0103 temporal, \u00eens\u0103 unii creatori ofer\u0103 licen\u021b\u0103 doar pentru 3-12 luni.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0218tii ce este un UGC creator? Cite\u0219te articolul nostru \u00een care discut\u0103m ce \u00eenseamn\u0103 UGC \u0219i ce avantaje poate aduce brandului t\u0103u.<\/p>\n","protected":false},"author":3,"featured_media":85311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"UGC Creator: Ce Este \u0219i Cum S\u0103 \u00cencepi","rank_math_description":"Afli ce este un UGC creator, ce \u00eenseamn\u0103 UGC \u0219i cum s\u0103 devii unul. Ghid complet cu sfaturi practice pentru branduri \u0219i creatori. Cite\u0219te acum!","rank_math_focus_keyword":"ugc creator","rank_math_seo_score":""},"categories":[2049,2087],"tags":[],"class_list":["post-317069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ro","category-retele-sociale"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/ugc-content.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/ro\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/317069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/comments?post=317069"}],"version-history":[{"count":2,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/317069\/revisions"}],"predecessor-version":[{"id":317075,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/317069\/revisions\/317075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media\/85311"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media?parent=317069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/categories?post=317069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/tags?post=317069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}