{"id":316139,"date":"2023-10-12T20:06:16","date_gmt":"2023-10-12T18:06:16","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/helpful-content-update-seo\/"},"modified":"2026-07-14T12:34:26","modified_gmt":"2026-07-14T10:34:26","slug":"helpful-content-update-seo","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/","title":{"rendered":"HCU Helpful Content Update \u2013 Ce \u00eenseamn\u0103 pentru SEO \u0219i site-urile tale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cen fiecare an, Google lanseaz\u0103 mai multe actualiz\u0103ri ale algoritmilor s\u0103i, care influen\u021beaz\u0103 performan\u021ba site-urilor \u00een motorul de c\u0103utare. Unele actualiz\u0103ri nu provoac\u0103 aproape nicio schimbare, altele, dimpotriv\u0103, da. Helpful Content Update din septembrie (HCU = Con\u021binut util) face parte dintre cele care au tulburat serios apele SEO \u0219i au un impact major asupra optimiz\u0103rii site-urilor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HCU arat\u0103 clar \u00eencotro se \u00eendreapt\u0103 Google pe termen lung \u00een evaluarea paginilor web \u0219i este un update at\u00e2t de esen\u021bial, \u00eenc\u00e2t am decis s\u0103 fac o analiz\u0103 mai profund\u0103 \u0219i am parcurs zeci de rapoarte ale speciali\u0219tilor SEO din str\u0103in\u0103tate, pentru a afla <strong>pe ce elemente \u0219i practici pune Google cel mai mare accent = pe ce trebuie s\u0103 ne concentr\u0103m acum atunci c\u00e2nd construim site-uri<\/strong>. \u0218i pentru c\u0103 este vorba de schimb\u0103ri cu adev\u0103rat fundamentale, am decis s\u0103 scriu acest articol, pe care \u00eel voi actualiza periodic, dedicat tuturor lucrurilor pe care le \u0219tim despre HCU.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>HCU a fost anun\u021bat de Google pe 14 septembrie 2023, iar rollout-ul a fost finalizat pe 28 septembrie 2023. Cel mai mare impact s-a v\u0103zut, ca de obicei, \u00een SERP-urile interna\u021bionale, dar \u0219i \u00een Rom\u00e2nia au avut loc schimb\u0103ri importante.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219adar, dac\u0103 te ocupi de optimizarea site-urilor pentru motoarele de c\u0103utare \u0219i creezi site-uri \u00een scop de monetizare, acest articol va fi pentru tine o surs\u0103 de informa\u021bii valoroase. Hai s\u0103 \u00eencepem!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Ce_spune_Google_insusi_despre_HCU\" >Ce spune Google \u00eensu\u0219i despre HCU<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Cum_calculeaza_Google_Helpful_Content_Score_HCS\" >Cum calculeaz\u0103 Google Helpful Content Score (HCS)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Sfaturi_de_optimizare_SEO_pe_ce_sa_te_concentrezi_in_cadrul_HCS\" >Sfaturi de optimizare SEO: pe ce s\u0103 te concentrezi \u00een cadrul HCS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Mentioneaza_autorul_si_informatiile_importante_la_inceput\" >Men\u021bioneaz\u0103 autorul \u0219i informa\u021biile importante la \u00eenceput<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Lucreaza_serios_la_descrierea_autorilor_si_a_experientei_lor\" >Lucreaz\u0103 serios la descrierea autorilor \u0219i a experien\u021bei lor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Citarea_unor_surse_reale\" >Citarea unor surse reale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Nu_scrie_texte_inutil_de_lungi\" >Nu scrie texte inutil de lungi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Imagini_originale\" >Imagini originale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Blogul_ca_homepage_gresit\" >Blogul ca homepage = gre\u0219it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Site-ul_tau_trebuie_sa_fie_un_business_real\" >Site-ul t\u0103u trebuie s\u0103 fie un business real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Incearca_sa_integrezi_un_magazin_online_pe_site\" >\u00cencearc\u0103 s\u0103 integrezi un magazin online pe site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Nu_folosi_sabloane_nemodificate\" >Nu folosi \u0219abloane nemodificate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Nu_folosi_multe_reclame_intruzive\" >Nu folosi multe reclame intruzive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Deschide-ti_site-ul_comentariilor\" >Deschide-\u021bi site-ul comentariilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Site-urile_cu_mai_multe_surse_de_trafic_au_avut_rezultate_mai_bune\" >Site-urile cu mai multe surse de trafic au avut rezultate mai bune<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/ro\/helpful-content-update-seo\/#Surse_si_lecturi_suplimentare\" >Surse \u0219i lecturi suplimentare:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_spune_Google_insusi_despre_HCU\"><\/span>Ce spune Google \u00eensu\u0219i despre HCU<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Preiau liber aceast\u0103 sec\u021biune din <a href=\"https:\/\/on-page.ai\/pages\/helpful-content-update\/\" target=\"_blank\" rel=\"noopener\">aceast\u0103 surs\u0103<\/a>, pentru c\u0103 este un rezumat excelent din Google Developer Docs, pe care nu l-a\u0219 fi formulat eu mai bine.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google men\u021bioneaz\u0103 des HCU pe paginile sale pentru dezvoltatori \u0219i \u00eei dedic\u0103 o sec\u021biune \u00eentreag\u0103. \u0218i, de\u0219i cu to\u021bii \u0219tim c\u0103 sfaturile Google sunt adesea \u00een\u0219el\u0103toare (sus\u021bin c\u0103 nu ar trebui s\u0103 facem ceva, dar \u00een realitate func\u021bioneaz\u0103 perfect \ud83d\ude05), cu siguran\u021b\u0103 ar trebui s\u0103 \u0219tii ce spune despre HCU chiar creatorul lui. A\u0219adar:<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1) \u201eSistemul HCU genereaz\u0103 un singur semnal pentru \u00eentregul site\u201d (<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">Surs\u0103<\/a>)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semnalul site-wide este un factor de evaluare (un singur num\u0103r) prin care Google evalueaz\u0103 \u00eentregul site deodat\u0103. Evaluarea fiec\u0103rui URL de pe site rezult\u0103 apoi dintr-o combina\u021bie \u00eentre evaluarea URL-ului \u00een sine \u0219i evaluarea \u00eentregului site. Site-urile cu un scor HCU sc\u0103zut pot submina astfel chiar \u0219i URL-uri care p\u00e2n\u0103 acum func\u021bionau excelent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2) \u201eSistemul HCU recompenseaz\u0103 con\u021binutul de la care vizitatorii au sentimentul c\u0103 au avut o experien\u021b\u0103 satisf\u0103c\u0103toare, \u00een timp ce con\u021binutul care nu r\u0103spunde a\u0219tept\u0103rilor vizitatorului nu va func\u021biona la fel de bine.\u201d<\/strong> (<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\"><strong>Surs\u0103<\/strong><\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prin aceasta, Google spune c\u0103 pune \u0219i mai mult accent pe faptul dac\u0103 vizitatorul a g\u0103sit la tine r\u0103spunsul la toate \u00eentreb\u0103rile pe care le avea \u00een acel moment despre subiect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3) \u201eAcest proces de clasificare este complet automatizat, folosind machine learning.<\/strong> (<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\"><strong>Surs\u0103<\/strong><\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acesta este un element nou FOARTE important. Spune c\u0103 folosesc un clasificator AI pentru a procesa datele pentru actualizarea de con\u021binut util.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4) \u201eClasificatorul nostru ruleaz\u0103 continuu, ceea ce \u00eei permite s\u0103 monitorizeze at\u00e2t site-urile nou lansate, c\u00e2t \u0219i cele existente.\u201d (<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">Surs\u0103<\/a>)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clasificatorul AI ruleaz\u0103 permanent. Dac\u0103 HCU \u021bi-a afectat negativ site-ul, atunci, dup\u0103 modific\u0103rile necesare, nu trebuie s\u0103 a\u0219tep\u021bi p\u00e2n\u0103 c\u00e2nd vine un nou update de la Google. \u00cendat\u0103 ce Google recalculeaz\u0103 scorul site-ului t\u0103u \u0219i acesta va fi mai mare dec\u00e2t p\u00e2n\u0103 acum, ar trebui s\u0103 observi imediat schimb\u0103ri \u00een num\u0103rul de afi\u0219\u0103ri \u00een motoarele de c\u0103utare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5) \u201eEvaluarea site-urilor de c\u0103tre acest sistem poate dura c\u00e2teva luni.\u201d (<a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">Surs\u0103<\/a>)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 afirma\u021bie poate fi interpretat\u0103 \u00een sensul c\u0103 Google are nevoie, cel mai probabil, de o cantitate mare de date pentru a acorda scorul HCU, iar la site-urile mai mici evaluarea \u00eei va lua mai mult timp. Sau, dimpotriv\u0103, vor s\u0103 spun\u0103 c\u0103 problema va fi la site-urile mari, pentru c\u0103 le va lua ceva timp s\u0103 parcurg\u0103 din nou \u00eentregul site \u0219i s\u0103 poat\u0103 atribui un scor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google a pus la dispozi\u021bie o <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">list\u0103 lung\u0103 de \u00eentreb\u0103ri<\/a> pe care ar trebui s\u0103 \u021bi le pui atunci c\u00e2nd creezi con\u021binut, ca s\u0103 po\u021bi evalua dac\u0103 acesta este util \u00een ochii Google.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un extras al celor mai importante \u00eentreb\u0103ri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201ePrezint\u0103 site-ul t\u0103u informa\u021biile astfel \u00eenc\u00e2t s\u0103 vrei s\u0103 le crezi? De exemplu, este clar\u0103 sursa, sunt dovezi de expertiz\u0103, background-ul autorului sau al site-ului care le public\u0103, de pild\u0103 prin linkuri c\u0103tre pagina autorului sau c\u0103tre pagina Despre?\u201d<\/em><\/li>\n\n\n\n<li><em>\u201eEste acest con\u021binut scris sau verificat de un expert sau de un pasionat care demonstrabil cunoa\u0219te foarte bine subiectul respectiv?\u201d<\/em><\/li>\n\n\n\n<li><em>\u201eReiese clar din con\u021binut c\u0103 autorul are experien\u021b\u0103 proprie cu subiectul descris \u0219i \u00eel cunoa\u0219te \u00een profunzime sau \u00eel \u00een\u021belege (de exemplu, cuno\u0219tin\u021be de specialitate dob\u00e2ndite prin utilizarea real\u0103 a unui produs sau serviciu ori prin vizitarea unui loc)?\u201d<\/em><\/li>\n\n\n\n<li><em>\u201eAi un public actual sau vizat pentru afacerea sau site-ul t\u0103u care ar considera con\u021binutul util dac\u0103 ar veni direct la tine?\u201d<\/em><\/li>\n\n\n\n<li><em>\u201eLas\u0103 con\u021binutul t\u0103u cititorul cu sentimentul c\u0103 trebuie s\u0103 foloseasc\u0103 din nou Google ca s\u0103 ob\u021bin\u0103 informa\u021bii mai bune din alte surse?\u201d<\/em><\/li>\n\n\n\n<li><em>\u201eAi \u00een con\u021binut linkuri care duc c\u0103tre mai multe informa\u021bii despre autor sau autori \u0219i despre domeniile \u00een care scriu?\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 cum vezi, HCU pune accent pe expertiza autorilor \u0219i pe calitatea con\u021binutului, \u00eent\u0103rind astfel importan\u021ba semnalelor E-E-A-T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google vrea s\u0103 ne g\u00e2ndim la:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cine ne scrie con\u021binutul,<\/li>\n\n\n\n<li>pentru cine cre\u0103m con\u021binutul,<\/li>\n\n\n\n<li>de ce cre\u0103m con\u021binutul.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Creezi con\u021binut doar pentru motoarele de c\u0103utare? GRE\u0218IT. \u274c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Folose\u0219ti pe scar\u0103 larg\u0103 automatizarea pentru crearea con\u021binutului? GRE\u0218IT. \u274c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creezi con\u021binut rezum\u00e2nd ce au scris al\u021bii \u0219i f\u0103r\u0103 s\u0103 adaugi nimic prea nou? GRE\u0218IT. \u274c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ai decis s\u0103 creezi con\u021binut despre un subiect doar pentru c\u0103 are volum de c\u0103utare? GRE\u0218IT. \u274c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adaugi mult con\u021binut nou pe site sau \u0219tergi con\u021binutul vechi pentru c\u0103 te a\u0219tep\u021bi ca astfel pagina ta s\u0103 par\u0103 \u201efresh\u201d \u00een ochii Google? GRE\u0218IT. \u274c (Totu\u0219i, eliminarea con\u021binutului inutil <a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\" target=\"_blank\" rel=\"noopener\">se pare c\u0103 poate ajuta<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_calculeaza_Google_Helpful_Content_Score_HCS\"><\/span>Cum calculeaz\u0103 Google Helpful Content Score (HCS)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bine\u00een\u021beles, nimeni nu \u0219tie exact, dar, pe baza test\u0103rilor, comunitatea SEO mondial\u0103 are estim\u0103ri aproximative despre modul \u00een care Google abordeaz\u0103 calculul HCS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cea mai mare diferen\u021b\u0103 const\u0103 \u00een faptul c\u0103 acum clasificatorul AI chiar \u00een\u021belege con\u021binutul de pe pagin\u0103. Presupuneri generale despre clasificatorul AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clasificatorul AI nu cite\u0219te textul \u00eentreg, ci cel mai probabil doar primele 2000 de cuvinte (pornind de la limitele instrumentelor AI folosite)<\/li>\n\n\n\n<li>HCS evalueaz\u0103 \u00een principal articolele \u0219i cel mai probabil nu clasific\u0103 homepage-ul, categoriile sau produsele<\/li>\n<\/ul>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\"><strong>Specula\u021bie:<\/strong> Potrivit lui <a href=\"https:\/\/on-page.ai\/pages\/helpful-content-update\/\" data-type=\"link\" data-id=\"https:\/\/on-page.ai\/pages\/helpful-content-update\/\" target=\"_blank\" rel=\"noopener\">Eric Lancheres<\/a>, scorul HCS poate doar penaliza un site, dar nu \u00eei d\u0103 un boost, adic\u0103 ia valori \u00eentre 0 \u0219i 1. Astfel, dac\u0103 prime\u0219ti de la algoritmii obi\u0219nui\u021bi Google un scor URL de 95 (pe o scal\u0103 de la 1 la 100), iar scorul HCS total al site-ului t\u0103u este 0,75, atunci scorul total al URL-ului t\u0103u va fi 95*0,75=71,25. Teoretic, te pot dep\u0103\u0219i deci \u00een SERP site-uri care au un URL concret *un pic* mai slab, dar un scor HCU mai mare pentru \u00eentregul site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen practic\u0103, asta \u00eenseamn\u0103 c\u0103, chiar dac\u0103 doar o mic\u0103 parte din site-ul t\u0103u este de proast\u0103 calitate, sau at\u00e2t de proast\u0103 \u00eenc\u00e2t din cauza ei \u00eentregul site prime\u0219te un scor HCS sc\u0103zut, vor performa slab \u0219i buc\u0103\u021bile de con\u021binut excelente care p\u00e2n\u0103 acum func\u021bionau impecabil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe de alt\u0103 parte, un scor HCS ridicat poate ajuta URL-uri care p\u00e2n\u0103 acum nu performau bine. Deci alege.\ud83d\ude0a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ca s\u0103-mi fac o idee mai clar\u0103 despre ce pa\u0219i reali pot face acum pentru a ajuta site-urile proiectelor noastre \u0219i ale clien\u021bilor, am \u00eentocmit urm\u0103toarea list\u0103 de lucruri care sunt acum mai importante \u00een cadrul HCS:<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sfaturi_de_optimizare_SEO_pe_ce_sa_te_concentrezi_in_cadrul_HCS\"><\/span>Sfaturi de optimizare SEO: pe ce s\u0103 te concentrezi \u00een cadrul HCS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mentioneaza_autorul_si_informatiile_importante_la_inceput\"><\/span><strong>Men\u021bioneaz\u0103 autorul \u0219i informa\u021biile importante la \u00eenceput<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 este adev\u0103rat c\u0103 clasificatorul AI cite\u0219te doar o parte din con\u021binut, men\u021bioneaz\u0103 autorul articolului \u0219i linkurile c\u0103tre BIO-ul lui chiar \u00een introducere, nu abia sub text.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 po\u021bi (de exemplu, dac\u0103 este vorba de o ofert\u0103 comercial\u0103), pune \u00een corpul textului e-mailul \u0219i num\u0103rul de telefon la care se pot adresa eventualii clien\u021bi. Nu l\u0103sa asta pe seama unui formular de la finalul paginii, ci men\u021bioneaz\u0103 oferta \u00een primele 2000 de cuvinte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cu siguran\u021b\u0103 ar trebui s\u0103 ai \u00een introducere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Numele autorului (cu link)<\/li>\n\n\n\n<li>Data public\u0103rii \/ Data actualiz\u0103rii articolului<\/li>\n\n\n\n<li>Numele persoanei care a verificat con\u021binutul (expertul)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Creeaz\u0103 un box cu informa\u021bii despre autor \u0219i pune-l \u00een sidebar-ul fiec\u0103rei post\u0103ri.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lucreaza_serios_la_descrierea_autorilor_si_a_experientei_lor\"><\/span><strong>Lucreaz\u0103 serios la descrierea autorilor \u0219i a experien\u021bei lor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fiecare articol de pe site-ul t\u0103u ar trebui s\u0103 aib\u0103 un autor clar. Pseudonimele \u0219i semn\u0103turile de echip\u0103 nu sunt suficiente. Numele autorului ar trebui s\u0103 fie cu link, iar pe pagina autorului acesta ar trebui descris suficient de bine. Nu ar trebui s\u0103 ui\u021bi s\u0103 men\u021bionezi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Numele complet al autorului<\/li>\n\n\n\n<li>Cum se leag\u0103 autorul de site \u0219i de tematica lui<\/li>\n\n\n\n<li>De unde \u0219i-a luat autorul experien\u021ba, de ce este expert pe subiectul respectiv<\/li>\n\n\n\n<li>Linkuri c\u0103tre site-uri de autoritate unde autorul public\u0103 \u0219i el pe aceea\u0219i tem\u0103<\/li>\n\n\n\n<li>Linkuri c\u0103tre site-ul personal al autorului, eventual c\u0103tre re\u021belele lui sociale<\/li>\n\n\n\n<li>Lista tuturor articolelor pe care le-a scris pentru site<\/li>\n\n\n\n<li>Datele de contact ale autorului<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nu demonstra expertiza autorului prin imagini, ci printr-un text simplu. Fotografia ta cu \u0219ublerul \u00een m\u00e2n\u0103 nu \u00ee\u021bi va ridica scorul \u00een ochii Google, dar aceast\u0103 fraz\u0103, da: \u201eSunt t\u00e2mplar cu 20 de ani de experien\u021b\u0103. Activez \u00een Bucure\u0219ti \u0219i \u00eemprejurimi, iar printre clien\u021bii mei se num\u0103r\u0103, de exemplu, eMAG \u0219i Miele.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Citarea_unor_surse_reale\"><\/span><strong>Citarea unor surse reale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00e2n\u0103 acum, Google nu \u00een\u021belegea prea bine textul \u0219i se baza mai ales pe linkurile interne \u0219i externe pentru \u00een\u021belegerea semantic\u0103 a acestuia. Cu AI \u00eens\u0103 lucrurile stau altfel. Dac\u0103 \u00eentr-un articol despre nanotehnologii scriu \u201ea\u0219a cum spune Asocia\u021bia industriei nanotehnologice\u201d \u0219i descriu un fapt relevant, atunci acesta este un factor pozitiv.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nu_scrie_texte_inutil_de_lungi\"><\/span><strong>Nu scrie texte inutil de lungi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este posibil ca tehnica \u201escrisului p\u00e2n\u0103 la epuizarea subiectului\u201d s\u0103 nu mai func\u021bioneze la fel de bine. Pe de o parte, pentru c\u0103 Google cel mai probabil nu cite\u0219te textul \u00eentreg, pe de alt\u0103 parte, pentru c\u0103 un URL optimizat pentru a r\u0103spunde la o singur\u0103 \u00eentrebare concret\u0103 va avea r\u0103spunsul la acea \u00eentrebare chiar la \u00eenceput, \u00een timp ce \u00een primul caz acesta ar fi, de exemplu, abia \u00een a zecea sec\u021biune a articolului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 update-ul HCU, lungimea medie a articolelor care performau bine \u00een SERP s-a scurtat cu aproape 4%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplu: Dac\u0103 vrei s\u0103 te pozi\u021bionezi pe cuv\u00e2ntul-cheie \u201ecum s\u0103 te \u00eenregistrezi pe Revolut\u201d, nu a\u0219 mai \u00eencepe descriind \u201eCe este Revolut\u201d, \u201eCe avantaje are Revolut\u201d, iar undeva prin corpul articolului a\u0219 men\u021biona \u0219i cum s\u0103 te \u00eenregistrezi. <strong>Asta nu mai este helpful, pentru c\u0103 utilizatorul trebuie s\u0103 caute informa\u021bia pe site-ul t\u0103u<\/strong>. Cel mai probabil se va pozi\u021biona mai bine un articol axat doar pe procesul de \u00eenregistrare \u00een sine, ideal c\u00e2teva cuvinte \u0219i c\u00e2teva screenshot-uri.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Imagini_originale\"><\/span><strong>Imagini originale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ori de c\u00e2te ori po\u021bi, folose\u0219te imagini \/ poze proprii. Dac\u0103 activezi \u00een domeniul c\u0103l\u0103toriilor, f\u0103-\u021bi propriile fotografii \u0219i, \u00een mod ideal, ar trebui s\u0103 apari chiar tu \u00een ele. Google AI, \u00een propor\u021bie de 99%, \u00eenc\u0103 nu \u0219tie s\u0103 \u201eciteasc\u0103\u201d fotografiile, dar \u00een cur\u00e2nd va reu\u0219i, iar \u00een general se presupune c\u0103 fotografiile originale \u0219i \u201edovezile\u201d c\u0103 ai fost cu adev\u0103rat \u00eentr-un anumit loc vor deveni un factor de ranking (autorul \u00een fotografie, la locul despre care scrie, este o dovad\u0103 destul de bun\u0103).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blogul_ca_homepage_gresit\"><\/span><strong>Blogul ca homepage = gre\u0219it<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 pe pagina de start ai doar o list\u0103 cu articole, atunci ratezi o mare oportunitate. Homepage-ul site-ului ar trebui s\u0103-i spun\u0103 vizitatorului tot ce poate g\u0103si pe site \u0219i cine este \u00een spatele lui. Site-urile cu homepage de tip blog au avut, \u00een medie, rezultate mai slabe dup\u0103 HCU.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Site-ul_tau_trebuie_sa_fie_un_business_real\"><\/span><strong>Site-ul t\u0103u trebuie s\u0103 fie un business real<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cu c\u00e2t din site-ul t\u0103u se simte mai mult c\u0103 este vorba de un business real, cu at\u00e2t mai bine. Site-urile scrise pur pentru SEO au avut \u00een medie rezultate mai slabe dup\u0103 HCU. Dimpotriv\u0103, site-urile \u00een spatele c\u0103rora exist\u0103 o persoan\u0103 clar\u0103, o firm\u0103 sau un brand, s-au descurcat mai bine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incearca_sa_integrezi_un_magazin_online_pe_site\"><\/span><strong>\u00cencearc\u0103 s\u0103 integrezi un magazin online pe site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00e2nde\u0219te-te dac\u0103 nu po\u021bi include pe site-ul t\u0103u microservicii sau produse pe care le-ai putea vinde. Noi, de exemplu, vindem h\u0103r\u021bi de c\u0103l\u0103torie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nu_folosi_sabloane_nemodificate\"><\/span><strong>Nu folosi \u0219abloane nemodificate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Blogurile cu \u0219abloane de tip stock au avut rezultate mai slabe dup\u0103 HCU. Investe\u0219te \u00eentr-un \u0219ablon propriu sau modific\u0103 \u0219ablonul actual astfel \u00eenc\u00e2t s\u0103 serveasc\u0103 mai bine con\u021binutului t\u0103u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nu_folosi_multe_reclame_intruzive\"><\/span><strong>Nu folosi multe reclame intruzive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 principala ta surs\u0103 de monetizare a site-ului este publicitatea, iar HCU te-a afectat serios, poate c\u0103 de vin\u0103 sunt reclamele. Dac\u0103 con\u021binutul principal este \u00eenconjurat de reclame sau, din cauza reclamelor, accesul la el este complet blocat, site-ul este evaluat clar ca fiind inutil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deschide-ti_site-ul_comentariilor\"><\/span><strong>Deschide-\u021bi site-ul comentariilor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nu interzice comentariile pe site-ul t\u0103u. Dimpotriv\u0103, \u00eencurajeaz\u0103 utilizatorii s\u0103 lase comentarii. Site-urile cu un num\u0103r mare de comentarii performeaz\u0103 mai bine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Site-urile_cu_mai_multe_surse_de_trafic_au_avut_rezultate_mai_bune\"><\/span><strong>Site-urile cu mai multe surse de trafic au avut rezultate mai bune<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen general, se pare (deja de mult timp) c\u0103 Google apreciaz\u0103 c\u00e2nd un site are trafic din mai multe surse \u0219i nu se bazeaz\u0103 doar pe traficul organic (a\u0219a-numitul written for Google).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Surse_si_lecturi_suplimentare\"><\/span><strong>Surse \u0219i lecturi suplimentare:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Erich Lancheres<\/strong> \u2013 <a href=\"https:\/\/on-page.ai\/pages\/helpful-content-update\/\" data-type=\"link\" data-id=\"https:\/\/on-page.ai\/pages\/helpful-content-update\/\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Helpful Content Update Full Review, Analysis and Recovery<\/a><\/li>\n\n\n\n<li><strong>Glenn Gabe<\/strong> \u2013 <a href=\"https:\/\/www.gsqi.com\/marketing-blog\/september-2023-google-helpful-content-update-hcux\/\" data-type=\"link\" data-id=\"https:\/\/www.gsqi.com\/marketing-blog\/september-2023-google-helpful-content-update-hcux\/\" target=\"_blank\" rel=\"noopener\">The September 2023 Google Helpful Content Update \u2013 Did Google\u2019s Announcement in April About Page Experience Foreshadow What We\u2019re Seeing With The Current HCU(X)?<\/a><\/li>\n\n\n\n<li><strong>Barry Schwarz<\/strong> \u2013 <a href=\"https:\/\/searchengineland.com\/impact-of-the-google-september-2023-helpful-content-was-big-for-the-seo-industry-432751\" data-type=\"link\" data-id=\"https:\/\/searchengineland.com\/impact-of-the-google-september-2023-helpful-content-was-big-for-the-seo-industry-432751\" target=\"_blank\" rel=\"noopener\">Impact of the Google September 2023 helpful content was big for the SEO industry<\/a><\/li>\n\n\n\n<li><strong>Marie Haynes \u2013<\/strong> <a href=\"https:\/\/www.mariehaynes.com\/the-september-helpful-content-update-why-you-were-affected-and-what-you-can-do\/\" data-type=\"link\" data-id=\"https:\/\/www.mariehaynes.com\/the-september-helpful-content-update-why-you-were-affected-and-what-you-can-do\/\" target=\"_blank\" rel=\"noopener\">The September helpful content update: Why you were affected and what you can do<\/a><\/li>\n\n\n\n<li><strong>Marie Haynes \u2013<\/strong> <a href=\"https:\/\/www.mariehaynes.com\/is-the-helpful-content-system-only-a-negative-classification\/\" data-type=\"link\" data-id=\"https:\/\/www.mariehaynes.com\/is-the-helpful-content-system-only-a-negative-classification\/\" target=\"_blank\" rel=\"noopener\">Is the helpful content system only a negative classification?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google lanseaz\u0103 \u00een fiecare an mai multe actualiz\u0103ri de algoritmi care influen\u021beaz\u0103 performan\u021ba site-urilor. Helpful Content Update din septembrie a tulburat serios apele SEO \u2013 iat\u0103 ce \u00eenseamn\u0103 pentru site-urile tale.<\/p>\n","protected":false},"author":2,"featured_media":76498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"HCU Helpful Content Update: Ce \u00censeamn\u0103 pentru SEO","rank_math_description":"Helpful Content Update (HCU) a schimbat regulile \u00een SEO. Afl\u0103 cum func\u021bioneaz\u0103 \u0219i ce optimiz\u0103ri SEO trebuie s\u0103 faci pe site-ul t\u0103u. Cite\u0219te ghidul complet!","rank_math_focus_keyword":"optimizare seo","rank_math_seo_score":""},"categories":[2049,2079],"tags":[],"class_list":["post-316139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ro","category-seo-ro"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/google-hcu-update.jpg","author_info":{"display_name":"Luk\u00e1\u0161 Kone\u010dn\u00fd","author_link":"https:\/\/loudavymkrokem.cz\/ro\/author\/lukas-konecny\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/316139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/comments?post=316139"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/316139\/revisions"}],"predecessor-version":[{"id":316141,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/316139\/revisions\/316141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media\/76498"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media?parent=316139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/categories?post=316139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/tags?post=316139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}