{"id":311537,"date":"2018-05-22T18:29:43","date_gmt":"2018-05-22T16:29:43","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/gdpr-bloggeri-ghid\/"},"modified":"2026-07-13T18:04:43","modified_gmt":"2026-07-13T16:04:43","slug":"gdpr-bloggeri-ghid","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/","title":{"rendered":"Ghid complet GDPR pentru bloggeri \u00een 8 pa\u0219i"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La sf\u00e2r\u0219itul lunii mai 2018 a intrat \u00een vigoare noul regulament UE privind protec\u021bia datelor cu caracter personal (GDPR). Sunt reguli noi pentru oricine colecteaz\u0103 date cu caracter personal pe teritoriul UE, cum ar fi adrese de e-mail, adrese IP \u0219i altele asemenea.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Asta \u00eenseamn\u0103 c\u0103 noul regulament se aplic\u0103 \u0219i bloggerilor? Da, f\u0103r\u0103 excep\u021bie.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eSe pare c\u0103 va trebui s\u0103 trimit din nou un e-mail tuturor cititorilor mei ca s\u0103 se aboneze la newsletter? \u0218i se pare c\u0103 nu mai am voie nici s\u0103 colectez cookie-uri?!\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internetul e plin de astfel de scenarii apocaliptice, de\u0219i <strong>GDPR nu are nimic \u00eenfrico\u0219\u0103tor<\/strong>. Trebuie doar s\u0103 te descurci prin el. Am preg\u0103tit pentru tine un ghid despre ce \u0219i cum s\u0103 schimbi pe blogul t\u0103u ca s\u0103 respec\u021bi noul regulament. \u00ce\u021bi spunem \u0219i ce s\u0103 faci cu abona\u021bii existen\u021bi din listele tale de e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>ATEN\u021aIE.&nbsp;<\/strong>Nu suntem avoca\u021bi \u0219i nici exper\u021bi \u00een protec\u021bia datelor. Tot ce cite\u0219ti aici este doar interpretarea noastr\u0103 a regulamentului GDPR, din perspectiva unui blogger. C\u00e2nd am adunat informa\u021biile am pornit de la regulamentul propriu-zis \u0219i de la modul \u00een care s-au descurcat al\u021bii. Am analizat mai mul\u021bi bloggeri \u0219i comercian\u021bi online, mari \u0219i mici, \u0219i felul \u00een care au tratat GDPR. Nu lua acest articol drept liter\u0103 de lege, ci mai degrab\u0103 ca un ghid despre cum s\u0103 te descurci cu GDPR \u00een cazul t\u0103u concret. Mul\u021bumim, hai s\u0103 \u00eencepem!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scopul GDPR este s\u0103 ofere clientului (\u00een cazul unui blogger, cititorului) un control mai mare asupra datelor sale. Deci cu c\u00e2t e\u0219ti mai transparent \u00een prelucrarea datelor \u0219i cu c\u00e2t dai mai mult control cititorilor, cu at\u00e2t ai \u0219anse mai mari s\u0103 \u00eendepline\u0219ti toate condi\u021biile.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#Ce_date_avem_noi_ca_bloggeri_de_la_cititori\" >Ce date avem noi, ca bloggeri, de la cititori<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#1_Foloseste_checkbox-uri_sau_alta_forma_de_consimtamant_de_fiecare_data_cand_cititorul_iti_ofera_date\" >#1 Folose\u0219te checkbox-uri (sau alt\u0103 form\u0103 de consim\u021b\u0103m\u00e2nt) de fiecare dat\u0103 c\u00e2nd cititorul \u00ee\u021bi ofer\u0103 date<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#MODEL_DE_TEXT\" >MODEL DE TEXT<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#2_Daca_vrei_sa_fii_cu_adevarat_acoperit_foloseste_double_opt-in_adica_confirmarea_consimtamantului\" >#2 Dac\u0103 vrei s\u0103 fii cu adev\u0103rat acoperit, folose\u0219te double opt-in, adic\u0103 confirmarea consim\u021b\u0103m\u00e2ntului<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#3_Pregateste_Politica_de_protectie_a_datelor_cu_caracter_personal_conform_GDPR_si_publica-o_pe_site\" >#3 Preg\u0103te\u0219te Politica de protec\u021bie a datelor cu caracter personal conform GDPR \u0219i public\u0103-o pe site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#4_Anunta_abonatii_tai_actuali_ca_respecti_cerintele_GDPR_sau_cere-le_consimtamantul\" >#4 Anun\u021b\u0103 abona\u021bii t\u0103i actuali c\u0103 respec\u021bi cerin\u021bele GDPR sau cere-le consim\u021b\u0103m\u00e2ntul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#5_Daca_iti_etichetezi_cititorii_si_colectezi_e-mailuri_din_mai_multe_formulare_gandeste-ti_bine_structura\" >#5 Dac\u0103 \u00ee\u021bi etichetezi cititorii \u0219i colectezi e-mailuri din mai multe formulare, g\u00e2nde\u0219te-\u021bi bine structura<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#6_%E2%80%9EInteresul_legitim%E2%80%9D_si_cum_sa_lucrezi_cu_el\" >#6 &nbsp;\u201eInteresul legitim\u201d \u0219i cum s\u0103 lucrezi cu el<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#7_Utilizarea_cookie-urilor_si_a_instrumentelor_precum_Google_Analytics\" >#7 Utilizarea cookie-urilor \u0219i a instrumentelor precum Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#8_Cititorii_pot_solicita_toate_informatiile_pe_care_le_prelucrezi_despre_ei\" >#8 Cititorii pot solicita toate informa\u021biile pe care le prelucrezi despre ei<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#Rezumat\" >Rezumat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/ro\/gdpr-bloggeri-ghid\/#Modelul_realizat_de_noi_care_te_va_ajuta_la_crearea_documentului_GDPR\" >Modelul realizat de noi, care te va ajuta la crearea documentului GDPR<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_date_avem_noi_ca_bloggeri_de_la_cititori\"><\/span>Ce date avem noi, ca bloggeri, de la cititori<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Prin prelucrarea datelor, domnii de la UE \u00een\u021beleg orice date pe care le colectezi despre utilizatori \u0219i modul \u00een care le gestionezi. Datele cu caracter personal sunt acele date prin care po\u021bi identifica direct sau indirect un cititor. Sunt nume, adrese, numere de telefon, adrese de e-mail, dar \u0219i adrese IP \u0219i al\u021bi identificatori. <strong>A\u0219adar, dac\u0103 faci sau ai pe blog ceva dintre urm\u0103toarele, GDPR te prive\u0219te<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\nColectezi adrese de e-mail &#8211; de ex. trimi\u021bi newslettere\n<\/li>\n\n\n\n<li>\nAi comentariile activate la articole (mai ales \u00een WordPress)\n<\/li>\n\n\n\n<li>\nUrm\u0103re\u0219ti comportamentul utilizatorilor, de ex. cu Google Analytics\n<\/li>\n\n\n\n<li>\nAi pe blog un formular de contact\n<\/li>\n\n\n\n<li>\nFolose\u0219ti plugin-uri care colecteaz\u0103 date despre utilizatori\n<\/li>\n\n\n\n<li>\nOrganizezi concursuri \u0219i giveaway-uri\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Foloseste_checkbox-uri_sau_alta_forma_de_consimtamant_de_fiecare_data_cand_cititorul_iti_ofera_date\"><\/span>#1 Folose\u0219te checkbox-uri (sau alt\u0103 form\u0103 de consim\u021b\u0103m\u00e2nt) de fiecare dat\u0103 c\u00e2nd cititorul \u00ee\u021bi ofer\u0103 date<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De fiecare dat\u0103 c\u00e2nd ob\u021bii date cu caracter personal de la un cititor, trebuie s\u0103 o faci cu consim\u021b\u0103m\u00e2ntul lui explicit. La transmiterea datelor trebuie s\u0103 fie de asemenea clar la ce le vei folosi. Deci, dac\u0103 un cititor \u00ee\u021bi d\u0103 adresa de e-mail ca s\u0103-i trimi\u021bi nout\u0103\u021bi, el trebuie s\u0103-\u021bi confirme explicit c\u0103 dore\u0219te s\u0103 primeasc\u0103 aceste nout\u0103\u021bi de la tine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cea mai simpl\u0103 variant\u0103 este s\u0103 adaugi un checkbox prin care cititorul \u00ee\u021bi d\u0103 un consim\u021b\u0103m\u00e2nt clar. Aceast\u0103 variant\u0103 e pu\u021bin greoaie, dar te acoper\u0103 pe toate fronturile. La noi, pe Loudav\u00fdm Krokem, arat\u0103 a\u0219a:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5901a1b55ae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5901a1b55ae\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/gdpr-1-1024x734-1.png\" alt=\"Consim\u021b\u0103m\u00e2nt pentru trimiterea de e-mailuri\" class=\"wp-image-56223\" width=\"344\" height=\"246\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Consim\u021b\u0103m\u00e2nt pentru trimiterea de e-mailuri<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">&nbsp; A doua variant\u0103 este s\u0103 incluzi consim\u021b\u0103m\u00e2ntul direct \u00een buton. De exemplu, la \u00eenscrierea \u00eentr-un curs de cripto aici pe Power of Doing, confirmi consim\u021b\u0103m\u00e2ntul ap\u0103s\u00e2nd butonul de \u00eenscriere la curs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5901a1b5f45&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5901a1b5f45\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/gdpr-2.png\" alt=\"\" class=\"wp-image-56224\" width=\"314\" height=\"477\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MODEL_DE_TEXT\"><\/span><strong>MODEL DE TEXT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ca s\u0103-\u021bi fie \u0219i mai u\u0219or, am preg\u0103tit pentru tine un text-model. \u00cenlocuie\u0219te punctele cu lista a ceea ce le vei trimite cititorilor pe e-mail, iar ultima propozi\u021bie trimite la politica ta de prelucrare a datelor cu caracter personal. (Modelul de politic\u0103 \u00eel descarci \u00een c\u00e2teva clipe.)<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>TEXT-MODEL PENTRU CONSIM\u021a\u0102M\u00c2NT:<\/strong> <em>Prin ap\u0103sarea butonului \u201eSunt de acord&#8230;\u201d, e\u0219ti de acord s\u0103 \u00ee\u021bi trimitem&nbsp;\u2026\u2026\u2026\u2026&#8230;&nbsp;Dac\u0103 nu mai vrei s\u0103 prime\u0219ti e-mailuri, te po\u021bi dezabona oric\u00e2nd \u0219i \u00ee\u021bi po\u021bi retrage acest consim\u021b\u0103m\u00e2nt prin linkul de dezabonare din fiecare e-mail. Mai multe despre politica noastr\u0103 de prelucrare a datelor cu caracter personal aici.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 pentru colectare folose\u0219ti formulare WordPress clasice, \u00ee\u021bi e suficient plugin-ul <a href=\"https:\/\/wordpress.org\/plugins\/wp-gdpr-compliance\/\" target=\"_blank\" rel=\"noopener\">WP GDPR Compliance<\/a>. Dac\u0103 colectezi e-mailuri cu ajutorul Mailchimp, ConvertKit sau al altor servicii, vei g\u0103si solu\u021bia direct pe platformele lor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planul de b\u0103taie e simplu: trebuie s\u0103 ai \u00eenregistrat pentru fiecare cititor cum \u0219i c\u00e2nd \u021bi-a dat consim\u021b\u0103m\u00e2ntul pentru trimiterea de e-mailuri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Daca_vrei_sa_fii_cu_adevarat_acoperit_foloseste_double_opt-in_adica_confirmarea_consimtamantului\"><\/span>#2 Dac\u0103 vrei s\u0103 fii cu adev\u0103rat acoperit, folose\u0219te double opt-in, adic\u0103 confirmarea consim\u021b\u0103m\u00e2ntului<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chiar dac\u0103 GDPR nu o cere explicit, <strong>e bine s\u0103 ai un dublu opt-in<\/strong>. Dup\u0103 ce oamenii se \u00eenscriu la newsletter sau la curs, le mai trimitem pe e-mail \u00eenc\u0103 un buton prin care ne confirm\u0103 c\u0103 \u00eentr-adev\u0103r vor s\u0103 primeasc\u0103 mesaje de la noi. Dac\u0103 nu confirm\u0103, nu \u00eei includem \u00een lista de e-mail. <strong>La ce e bine asta?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\nConsim\u021b\u0103m\u00e2nt dublu pentru primirea mesajelor\n<\/li>\n\n\n\n<li>\nAvem certitudinea c\u0103 cititorul este cu adev\u0103rat interesat de con\u021binutul nostru\n<\/li>\n\n\n\n<li>\nDac\u0103 au gre\u0219it la introducerea e-mailului, nu ne trecem \u00een baz\u0103 o adres\u0103 f\u0103r\u0103 valoare\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uite cum arat\u0103 un astfel de e-mail de double opt-in:&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5901a1b696b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5901a1b696b\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"531\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/gdpr-3-1024x531-1.png\" alt=\"Double opt-in: consim\u021b\u0103m\u00e2nt dublu la abonare\" class=\"wp-image-56225\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Double opt-in: consim\u021b\u0103m\u00e2nt dublu la abonare<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Abia dup\u0103 ap\u0103sarea butonului ro\u0219u, adresa de e-mail este trecut\u0103 \u00een baz\u0103 \u0219i se declan\u0219eaz\u0103 secven\u021ba de e-mailuri.&nbsp; Datele cu caracter personal ale utilizatorilor care nu \u00ee\u021bi dau consim\u021b\u0103m\u00e2ntul trebuie \u0219terse din baz\u0103 f\u0103r\u0103 \u00eent\u00e2rzieri nejustificate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pregateste_Politica_de_protectie_a_datelor_cu_caracter_personal_conform_GDPR_si_publica-o_pe_site\"><\/span>#3 Preg\u0103te\u0219te Politica de protec\u021bie a datelor cu caracter personal conform GDPR \u0219i public\u0103-o pe site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Crearea Politicii de protec\u021bie a datelor cu caracter personal este lucrul de care oamenii se sperie cel mai tare. Tu \u00eens\u0103 nu trebuie, pentru c\u0103 am preg\u0103tit pentru tine un \u0219ablon \u00een care doar completezi ce e necesar. <a href=\"https:\/\/loudavymkrokem.cz\/ro\/politica-protectie-date-personale\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Uite cum arat\u0103 a noastr\u0103. (se deschide \u00eentr-o fil\u0103 nou\u0103)\">Uite cum arat\u0103 a noastr\u0103.<\/a> Politica de protec\u021bie a datelor cu caracter personal trebuie creat\u0103 pentru fiecare blog pe care \u00eel administrezi \u0219i a\u0219ezat\u0103 \u00een meniu, poate fi \u0219i \u00eentr-un submeniu. Ce se scrie \u00een Politic\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\nPe cine ai desemnat drept operator de date cu caracter personal\n<\/li>\n\n\n\n<li>\nCe date prelucrezi \u0219i \u00een ce scop\n<\/li>\n\n\n\n<li>\nCui mai transmi\u021bi datele\n<\/li>\n\n\n\n<li>\nCum protejezi datele\n<\/li>\n\n\n\n<li>\nDrepturile cititorilor\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen documentul-model \u021bi-am marcat unde trebuie s\u0103 completezi datele tale, iar \u00een comentarii ai scris ce trebuie s\u0103 treci acolo. &#x1f642;<\/p>\n\n\n<div style=\"gap: 20px\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-c6ca1b51-dec3-4faf-b761-91bf4c699f9d\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/form.simpleshop.cz\/JWaY\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ff0000; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-radius: 10px; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\"><strong>Cump\u0103r\u0103 modelul cu 2,50 \u20ac (pre\u021bul unei \u2615\ufe0f)<\/strong><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5901a1b735e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5901a1b735e\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/gdpr-4-1024x489-1.png\" alt=\"Formular-model al Politicii de protec\u021bie a datelor cu caracter personal\" class=\"wp-image-56231\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Formular-model al Politicii de protec\u021bie a datelor cu caracter personal<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Anunta_abonatii_tai_actuali_ca_respecti_cerintele_GDPR_sau_cere-le_consimtamantul\"><\/span><strong>#4 Anun\u021b\u0103 abona\u021bii t\u0103i actuali c\u0103 respec\u021bi cerin\u021bele GDPR sau cere-le consim\u021b\u0103m\u00e2ntul<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i acum am ajuns la momentul adev\u0103rului. Probabil ai \u00een baz\u0103 zeci, sute \u0219i poate chiar mii de e-mailuri. Ce faci acum cu ele? Ar trebui s\u0103 le trimi\u021bi tuturor din nou un formular de \u00eenregistrare ca s\u0103 bifeze c\u0103 \u00ee\u021bi dau consim\u021b\u0103m\u00e2ntul? Sau po\u021bi s\u0103 le la\u0219i a\u0219a cum sunt? <strong>Depinde de c\u00e2t de corect ai colectat e-mailurile p\u00e2n\u0103 acum.<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<strong>Ai colectat e-mailurile \u00eentr-un scop anume \u0219i \u021bi-ai \u021binut cuv\u00e2ntul<\/strong>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 p\u00e2n\u0103 acum ai colectat e-mailurile a\u0219a cum cere GDPR, nu trebuie s\u0103 ceri din nou consim\u021b\u0103m\u00e2ntul. Colectarea conform GDPR \u00eenseamn\u0103 c\u0103 po\u021bi dovedi c\u00e2nd, cum \u0219i \u00een ce scop \u021bi-a dat cititorul consim\u021b\u0103m\u00e2ntul \u0219i \u021bi-a oferit adresa de e-mail. \u00cen acest caz, dup\u0103 p\u0103rerea noastr\u0103, e suficient s\u0103 le comunici abona\u021bilor existen\u021bi:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\nCum le-ai ob\u021binut datele (unde s-au \u00eenregistrat)\n<\/li>\n\n\n\n<li>\nLa ce folose\u0219ti datele (ce le trimi\u021bi)\n<\/li>\n\n\n\n<li>\nC\u0103 de acum prelucrezi datele conform GDPR\n<\/li>\n\n\n\n<li>\nCum se pot dezabona\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Noi am f\u0103cut a\u0219a:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5901a1b7bdd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5901a1b7bdd\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"931\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/gdpr-7-1024x931-1.png\" alt=\"\" class=\"wp-image-56232\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\n<strong>Ai colectat e-mailurile prin formulare universale (sau altfel), ori trimi\u021bi \u0219i con\u021binut la care cititorul nu s-a abonat, ori nu ai respectat alte condi\u021bii la colectare<\/strong>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 ai con\u0219tiin\u021ba un pic \u00eenc\u0103rcat\u0103, fie pentru c\u0103 nu ai ob\u021binut e-mailurile din baza ta cu consim\u021b\u0103m\u00e2nt explicit, fie pentru c\u0103 trimi\u021bi tot felul de e-mailuri c\u0103tre \u00eentreaga baz\u0103, <strong>va trebui s\u0103 ob\u021bii consim\u021b\u0103m\u00e2ntul explicit de la fiecare cititor. Adic\u0103, dac\u0103 vrei s\u0103 continui.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acesta este \u0219i cazul nostru: pe <a href=\"https:\/\/loudavymkrokem.cz\/ro\/\">Loudav\u00fdm Krokem<\/a> am colectat e-mailurile mai ales prin concursuri \u0219i giveaway-uri de c\u0103l\u0103torii, iar cititorilor nu le-am spus niciodat\u0103 explicit c\u0103 prin participarea la concurs se aboneaz\u0103 totodat\u0103 la newsletter. A\u0219a c\u0103 le-am cerut consim\u021b\u0103m\u00e2ntul pentru trimiterea a tot ce pl\u0103nuim s\u0103 le transmitem:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5901a1b81ad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5901a1b81ad\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/gdpr-8-1000x1024-1.png\" alt=\"\" class=\"wp-image-56233\" width=\"315\" height=\"322\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cerere de consim\u021b\u0103m\u00e2nt Loudav\u00fdm Krokem<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce apas\u0103 pe link, ajung pe o pagin\u0103 unde trebuie s\u0103 bifeze c\u0103 sunt de acord explicit cu primirea mesajelor.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5901a1b87e6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5901a1b87e6\" class=\"aligncenter size-large is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/gdpr-9-1024x673-1.png\" alt=\"Confirmarea consim\u021b\u0103m\u00e2ntului pentru primirea mesajelor\" class=\"wp-image-56234\" width=\"376\" height=\"248\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Confirmarea consim\u021b\u0103m\u00e2ntului pentru primirea mesajelor<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Daca_iti_etichetezi_cititorii_si_colectezi_e-mailuri_din_mai_multe_formulare_gandeste-ti_bine_structura\"><\/span><strong>#5 Dac\u0103 \u00ee\u021bi etichetezi cititorii \u0219i colectezi e-mailuri din mai multe formulare, g\u00e2nde\u0219te-\u021bi bine structura<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nu a fost simplu pentru noi s\u0103 integr\u0103m GDPR \u00een structura noastr\u0103 de formulare, pentru c\u0103 folosim multe. Avem c\u00e2teva categorii de interes \u00een care cititorii se pot \u00eenregistra \u0219i, treptat, \u00eei etichet\u0103m pe to\u021bi abona\u021bii (le atribuim etichete dup\u0103 care apoi le trimitem con\u021binut).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe cineva \u00eel intereseaz\u0103 criptomonedele, pe altul marketingul online sau afacerile online. Dac\u0103 cineva se \u00eenscrie la cursul de criptomonede, conform GDPR nu \u00eei putem trimite, de exemplu, un articol despre promovarea blogului pe Instagram. De aceea e important s\u0103 urm\u0103re\u0219ti cine \u021bi-a dat ce consim\u021b\u0103m\u00e2nt. \u00ce\u021bi recomand\u0103m s\u0103-\u021bi desenezi o hart\u0103 \u00een care s\u0103 te orientezi u\u0219or. Uite cum arat\u0103 a noastr\u0103:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5901a1b8e80&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5901a1b8e80\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"422\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/gdpr-10-1024x422-1.png\" alt=\"\" class=\"wp-image-56235\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 cum vezi, am ad\u0103ugat double opt-in-uri GDPR \u00een toate formularele de intrare prin care un cititor se poate \u00eenscrie \u00een baza noastr\u0103 de e-mail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E2%80%9EInteresul_legitim%E2%80%9D_si_cum_sa_lucrezi_cu_el\"><\/span><strong>#6 &nbsp;\u201eInteresul legitim\u201d \u0219i cum s\u0103 lucrezi cu el<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cadrul GDPR se lucreaz\u0103 cu termenul \u201einteres legitim\u201d, care este o excep\u021bie ce o po\u021bi invoca pentru trimiterea de e-mailuri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103, de exemplu, cineva \u00ee\u021bi cump\u0103r\u0103 o can\u0103 de c\u0103l\u0103torie, po\u021bi presupune \u00een mod justificat c\u0103 va fi interesat de nout\u0103\u021bile din magazinul t\u0103u, a\u0219a c\u0103 \u00eel incluzi \u00een lista de newsletter. Este vorba despre interesul legitim \u00een cazul marketingului direct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fii \u00eens\u0103 atent cu interesul legitim: defini\u021bia lui este vag\u0103 \u0219i, dup\u0103 p\u0103rerea noastr\u0103, e mai bine s\u0103-l folose\u0219ti c\u00e2t mai pu\u021bin \u0219i s\u0103 ceri explicit consim\u021b\u0103m\u00e2ntul pentru trimiterea mesajelor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Utilizarea_cookie-urilor_si_a_instrumentelor_precum_Google_Analytics\"><\/span><strong>#7 Utilizarea cookie-urilor \u0219i a instrumentelor precum Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 folose\u0219ti instrumente analitice pentru a urm\u0103ri comportamentul oamenilor pe blogul t\u0103u, cum ar fi Google Analytics, GDPR te prive\u0219te \u0219i pe tine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De \u00eendat\u0103 ce un cititor \u00ee\u021bi deschide site-ul pentru prima dat\u0103, Google Analytics descarc\u0103 \u00een browserul lui cookie-uri care ajut\u0103 Google s\u0103 urm\u0103reasc\u0103 comportamentul utilizatorului. Cookie-urile colecteaz\u0103 date cu caracter personal sub form\u0103 de identificatori, care ar putea fi folosi\u021bi poten\u021bial pentru identificarea indirect\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din acest motiv trebuie s\u0103 le comunici oamenilor c\u0103 folose\u0219ti cookie-uri. \u0218i nu doar at\u00e2t: ei trebuie s\u0103 \u0219tie \u0219i ce date colectezi, la ce le folose\u0219ti \u0219i cum pot refuza cookie-urile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cel mai simplu mod este s\u0103 folose\u0219ti un plugin (dac\u0103 folose\u0219ti WordPress):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/cookie-law-info\/\" target=\"_blank\" rel=\"noopener\">Cookie Law \/ GDPR Info<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Informa\u021bia despre cookie-uri trebuie men\u021bionat\u0103 \u0219i \u00een Politica de protec\u021bie a datelor cu caracter personal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Cititorii_pot_solicita_toate_informatiile_pe_care_le_prelucrezi_despre_ei\"><\/span><strong>#8 Cititorii pot solicita toate informa\u021biile pe care le prelucrezi despre ei<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conform GDPR, utilizatorii au acum \u201e<a href=\"https:\/\/ico.org.uk\/for-organisations\/guide-to-the-general-data-protection-regulation-gdpr\/individual-rights\/right-of-access\/\" target=\"_blank\" rel=\"noopener\">dreptul de acces<\/a>\u201d la informa\u021biile pe care le de\u021bii despre ei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De aceea, asigur\u0103-te c\u0103 ai acces la astfel de informa\u021bii. Nu doar c\u0103 va trebui s\u0103 \u0219tii s\u0103 expor\u021bi jurnalele despre c\u00e2nd, cum \u0219i prin ce s-a \u00eenscris utilizatorul \u0219i ce e-mailuri i-ai trimis, ci \u0219i informa\u021biile despre comportamentul lui pe site, de exemplu tocmai din Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din fericire, Google a preg\u0103tit instrumente pe care le po\u021bi folosi pentru asta, inclusiv posibilitatea de a \u0219terge datele colectate despre <a href=\"https:\/\/support.google.com\/analytics\/answer\/7667196\" target=\"_blank\" rel=\"noopener\">orice utilizator<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rezumat\"><\/span><strong>Rezumat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GDPR nu e at\u00e2t de \u00eenfrico\u0219\u0103tor pe c\u00e2t pare. Nou\u0103 chiar ne-a ajutat s\u0103 ne organiz\u0103m bazele de e-mail, s\u0103 le \u00eembun\u0103t\u0103\u021bim securitatea \u0219i s\u0103 facem curat printre abona\u021bii inactivi. Ce pa\u0219i ar trebui deci s\u0103 faci ca s\u0103 respec\u021bi cerin\u021bele GDPR?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\nS\u0103 redactezi Politica de protec\u021bie a datelor cu caracter personal\n<\/li>\n\n\n\n<li>\nS\u0103 ai pentru fiecare contact consim\u021b\u0103m\u00e2ntul explicit pentru prelucrarea datelor \u00eentr-un scop concret\n<\/li>\n\n\n\n<li>\nS\u0103 po\u021bi dovedi c\u00e2nd \u0219i cum \u021bi-a dat cititorul consim\u021b\u0103m\u00e2ntul\n<\/li>\n\n\n\n<li> S\u0103 ai \u00een Politic\u0103 informa\u021bii despre ceilal\u021bi procesatori de date cu caracter personal <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modelul_realizat_de_noi_care_te_va_ajuta_la_crearea_documentului_GDPR\"><\/span>Modelul realizat de noi, care te va ajuta la crearea documentului GDPR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Informa\u021biile pe care le-am adunat ore \u00een \u0219ir nu vrem s\u0103 le p\u0103str\u0103m doar pentru noi. De aceea am preg\u0103tit un document detaliat cu un model de politic\u0103 de protec\u021bie a datelor cu caracter personal (GDPR), pe care doar \u00eel completezi \u0219i gata. E plin de noti\u021be \u0219i explica\u021bii, a\u0219a c\u0103 nici un \u00eencep\u0103tor nu se va pierde. &#x1f447;<\/p>\n\n\n<div style=\"gap: 20px\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-076fa694-4b94-4601-ac93-6aa31cae8017\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/form.simpleshop.cz\/JWaY\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ff0000; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-radius: 10px; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\"><strong>Cump\u0103r\u0103 modelul cu 2,50 \u20ac (pre\u021bul unei \u2615\ufe0f)<\/strong><\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><em><strong>ATEN\u021aIE.&nbsp;<\/strong>Nu suntem avoca\u021bi \u0219i nici exper\u021bi \u00een protec\u021bia datelor. Tot ce cite\u0219ti aici este doar interpretarea noastr\u0103 a regulamentului GDPR, din perspectiva unui blogger. C\u00e2nd am adunat informa\u021biile am pornit de la regulamentul propriu-zis \u0219i de la modul \u00een care s-au descurcat al\u021bii. Am analizat mai mul\u021bi bloggeri \u0219i comercian\u021bi online, mari \u0219i mici, \u0219i felul \u00een care au tratat GDPR. Nu lua acest articol drept liter\u0103 de lege, ci mai degrab\u0103 ca un ghid despre cum s\u0103 te descurci cu GDPR \u00een cazul t\u0103u concret.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ai un blog, dar nu te descurci cu regulamentul UE privind protec\u021bia datelor (GDPR)? Noi ne-am l\u0103murit deja \u0219i am preg\u0103tit un ghid detaliat despre cum s\u0103 respec\u021bi cerin\u021bele GDPR \u00een 8 pa\u0219i simpli.<\/p>\n","protected":false},"author":2,"featured_media":56237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"GDPR pentru bloggeri: ghid complet \u00een 8 pa\u0219i","rank_math_description":"Ghid GDPR pentru bloggeri \u00een 8 pa\u0219i simpli: consim\u021b\u0103m\u00e2nt, double opt-in, cookie-uri \u0219i politica de confiden\u021bialitate. Descarc\u0103 modelul \u0219i respect\u0103 legea acum!","rank_math_focus_keyword":"GDPR bloggeri","rank_math_seo_score":""},"categories":[2030],"tags":[],"class_list":["post-311537","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cum-sa-faci-un-blog"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2018\/05\/jak-na-gdpr.jpg","author_info":{"display_name":"Luk\u00e1\u0161 Kone\u010dn\u00fd","author_link":"https:\/\/loudavymkrokem.cz\/ro\/author\/lukas-konecny\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/comments?post=311537"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311537\/revisions"}],"predecessor-version":[{"id":311546,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311537\/revisions\/311546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media\/56237"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media?parent=311537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/categories?post=311537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/tags?post=311537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}