{"id":311443,"date":"2022-08-30T14:14:02","date_gmt":"2022-08-30T12:14:02","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/plan-marketing-continut\/"},"modified":"2026-07-13T17:58:46","modified_gmt":"2026-07-13T15:58:46","slug":"plan-marketing-continut","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/","title":{"rendered":"11 sfaturi pentru a crea un plan de marketing de con\u021binut func\u021bional"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marketerii \u00eencep\u0103tori confund\u0103 adesea planul de con\u021binut cu planul de publicare pe re\u021belele sociale. <strong>\u00cen timp ce <a href=\"https:\/\/loudavymkrokem.cz\/ro\/planificare-social-media\/\">planul de publicare<\/a> este de fapt un simplu calendar \u00een care se introduc post\u0103rile programate pentru re\u021belele sociale, planul de marketing de con\u021binut este un calendar mare, valabil pe tot anul,<\/strong> \u00een care planifici crearea de con\u021binut pentru toate canalele de comunicare ale firmei (online \u0219i offline).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#Ce_cuprinde_un_plan_de_continut_complet\" >Ce cuprinde un plan de con\u021binut complet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#De_ce_este_important_sa_ai_un_plan_de_continut\" >De ce este important s\u0103 ai un plan de con\u021binut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#Cum_creezi_un_plan_de_continut\" >Cum creezi un plan de con\u021binut?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#1_Fa-ti_pregatirile\" >1) F\u0103-\u021bi preg\u0103tirile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#2_Produsele_de_promovat\" >2) Produsele de promovat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#Tema_lunii_si_temele_fiecarei_saptamani\" >Tema lunii \u0219i temele fiec\u0103rei s\u0103pt\u0103m\u00e2ni<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#Exemplu_Iulie\" >Exemplu: Iulie<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#3_Pregateste-ti_articolele_pentru_blog\" >3) Preg\u0103te\u0219te-\u021bi articolele pentru blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#4_Evenimente\" >4) Evenimente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#5_Email_marketing\" >5) Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#6_Activitati_de_PR\" >6) Activit\u0103\u021bi de PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#7_Campanii_PPC\" >7) Campanii PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#8_Marketing_afiliat\" >8) Marketing afiliat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#9_Influenceri\" >9) Influenceri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#10_Guest_posturi\" >10) Guest posturi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#11_Alte_campanii_de_marketing\" >11) Alte campanii de marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/ro\/plan-marketing-continut\/#Sablon_de_plan_de_marketing_de_continut_pentru_descarcare\" >\u0218ablon de plan de marketing de con\u021binut pentru desc\u0103rcare<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_cuprinde_un_plan_de_continut_complet\"><\/span><strong>Ce cuprinde <\/strong>un plan de con\u021binut complet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Temele<\/strong> pe care le vei aborda \u00een fiecare lun\u0103.<\/li>\n\n\n\n<li><strong>Produsele<\/strong> pe care te vei concentra \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103 \u0219i lun\u0103.<\/li>\n\n\n\n<li><strong>Planul de publicare<\/strong> al articolelor de blog.<\/li>\n\n\n\n<li><strong>PR<\/strong> \u2013 comunicate de pres\u0103 \u0219i activit\u0103\u021bi de PR.<\/li>\n\n\n\n<li><strong>Campaniile PPC<\/strong> pe fiecare lun\u0103.<\/li>\n\n\n\n<li><strong>Email marketing<\/strong> \u2013 campanii tematice.<\/li>\n\n\n\n<li><strong>Re\u021belele sociale<\/strong> \u2013 teme pentru fiecare lun\u0103 \u0219i s\u0103pt\u0103m\u00e2n\u0103.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-afiliat-pentru-bloggeri\/\">Marketing afiliat<\/a><\/strong> \u2013 campanii lunare.<\/li>\n\n\n\n<li><strong>Guest posturi<\/strong> \u2013 articole pe alte site-uri.<\/li>\n\n\n\n<li>Campanii cu <strong><a href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/\">influenceri<\/a><\/strong>.<\/li>\n\n\n\n<li><strong>Campanii de marketing pl\u0103tite.<\/strong><\/li>\n\n\n\n<li><strong>Evenimente relevante pentru domeniul companiei tale<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673bdccf63&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673bdccf63\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsahovy-plan-marketing.jpg\" alt=\"b\u0103rbat care creeaz\u0103 un plan de marketing de con\u021binut\" class=\"wp-image-58209\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_este_important_sa_ai_un_plan_de_continut\"><\/span><strong>De ce este important s\u0103 ai un plan de con\u021binut<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Planul de con\u021binut porne\u0219te de la strategia de con\u021binut \u0219i garanteaz\u0103 c\u0103 toate canalele tale de comunicare vor promova acelea\u0219i teme \u00een fiecare perioad\u0103 (prin perioad\u0103 \u00een\u021belegem o lun\u0103 sau o s\u0103pt\u0103m\u00e2n\u0103, \u00een func\u021bie de nevoile brandului).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datorit\u0103 planului de con\u021binut \u0219tii <strong>ce teme vei dezvolta, a\u0219a c\u0103 nu se poate \u00eent\u00e2mpla s\u0103 te treze\u0219ti f\u0103r\u0103 s\u0103 \u0219tii<\/strong> ce s\u0103 \u00eei dai copywriterului spre redactare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planul de con\u021binut asigur\u0103 c\u0103 <strong>lucrezi la teme relevante pentru perioada respectiv\u0103 \u0219i porne\u0219ti de la analiza cuvintelor cheie<\/strong>. Astfel, nu \u021bi se poate \u00eent\u00e2mpla, de exemplu, s\u0103 publici pe site con\u021binut pe care nu \u00eel caut\u0103 nimeni \u0219i de care nu se intereseaz\u0103 nimeni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Planul de con\u021binut este esen\u021bial pentru distribuirea uniform\u0103 a campaniilor pe parcursul \u00eentregului an, ca s\u0103 nu ajungi s\u0103 ai \u00eentr-o lun\u0103 trei promo\u021bii \u0219i \u0219ase campanii cu influenceri, iar \u00een luna urm\u0103toare nicio campanie.<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background wp-block-paragraph\">SFAT \ud83d\udca1: Cum s\u0103 scrii, pas cu pas, un articol care aduce bani \u0219i trafic + un model de brief pentru copywriteri po\u021bi <strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">citi pe Patreonul nostru.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_creezi_un_plan_de_continut\"><\/span><strong>Cum creezi un plan de con\u021binut?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Personal, folosesc de c\u00e2\u021biva ani un \u0219ablon pe care \u00eel \u021bin \u00eentr-un Google Sheets partajat. Datorit\u0103 acestui lucru \u00eel am accesibil oriunde \u0219i de oriunde \u0219i, chiar dac\u0103 lucreaz\u0103 mai mul\u021bi oameni \u00een el \u00een acela\u0219i timp, <strong>r\u0103m\u00e2ne mereu actualizat.<\/strong> Un \u0219ablon pentru planul de con\u021binut \u00eel po\u021bi crea u\u0219or \u0219i singur, \u00ee\u021bi ia 1-2 ore, sau, la pre\u021bul unei cafele, po\u021bi <strong><a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noopener\">s\u0103-l cumperi pe al nostru<\/a><\/strong>. Planul de con\u021binut este, \u00een esen\u021b\u0103, strategia de con\u021binut transpus\u0103 \u00eentr-un calendar.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cump\u0103r\u0103 planul de con\u021binut cu 2,5 \u20ac (pre\u021bul unei \u2615\ufe0f)<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Fa-ti_pregatirile\"><\/span>1) <strong>F\u0103-\u021bi preg\u0103tirile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cenainte s\u0103 \u00eencepem s\u0103 complet\u0103m \u0219ablonul planului de con\u021binut, not\u0103m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cele mai importante produse de promovat<\/strong> (cele mai bine v\u00e2ndute \u0219i cu cea mai mare marj\u0103).<\/li>\n\n\n\n<li><strong>Sezonalitatea produselor<\/strong> (tabletele de cur\u0103\u021bare pentru piscin\u0103 probabil nu se prea v\u00e2nd iarna).<\/li>\n\n\n\n<li><strong>Evenimentele care ne a\u0219teapt\u0103 anul acesta<\/strong> \u2013 Cr\u0103ciunul \u0219i Pa\u0219tele sunt clare; dac\u0103 produci produse pentru barb\u0103, probabil e important \u0219i Movember, poate participi la diverse congrese sau organizezi propriile evenimente.<\/li>\n\n\n\n<li><strong>Cele mai importante teme pentru brandul t\u0103u<\/strong> \u2013 nu ne referim doar la subiecte extrem de populare, precum sustenabilitatea, ci, de exemplu, poate \u0219tii c\u0103 echipa de suport clien\u021bi se pl\u00e2nge c\u0103 oamenii au probleme cu instalarea unor produse \u0219i trebuie s\u0103 creezi mai mult con\u021binut pe acest subiect, ca s\u0103 scad\u0103 \u00eentreb\u0103rile pe linia de asisten\u021b\u0103.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">\ud83d\udca1 Cum s\u0103 <strong>preg\u0103te\u0219ti corect temele pentru con\u021binut am detaliat deja<\/strong> <strong>\u00een articolul despre <a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%ef%bf%bc\/\">marketingul de con\u021binut<\/a>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Produsele_de_promovat\"><\/span>2) Produsele de promovat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ce ai terminat preg\u0103tirile, completeaz\u0103 pe fiecare lun\u0103 produsele pe care vrei s\u0103 le promovezi \u00een lunile respective<strong>. Porne\u0219te de la sezonalitate \u0219i adaug\u0103 produsele cele mai bine v\u00e2ndute \u0219i mai atractive.<\/strong> Prioritate au produsele la care ai cea mai mare marj\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tema_lunii_si_temele_fiecarei_saptamani\"><\/span><strong>Tema lunii \u0219i temele fiec\u0103rei s\u0103pt\u0103m\u00e2ni<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pe baza produselor pe care le vei promova \u00een fiecare lun\u0103 \u0219i a sezonalit\u0103\u021bii, completeaz\u0103 temele fiec\u0103rei luni \u0219i temele fiec\u0103rei s\u0103pt\u0103m\u00e2ni.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplu_Iulie\"><\/span><strong>Exemplu: Iulie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Produsul lunii:<\/strong> <a href=\"https:\/\/www.iplody.cz\/iplody-kesu-natural-1-kg.html\" target=\"_blank\" rel=\"noreferrer noopener\">Nuci caju<\/a><\/li>\n\n\n\n<li><strong>Tema lunii: <\/strong>Caju \u0219i re\u021bete de var\u0103<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Temele s\u0103pt\u0103m\u00e2nilor<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:1\">\n<li>Depozitarea nucilor caju, curiozit\u0103\u021bi despre caju, tipuri de caju<\/li>\n\n\n\n<li>Unt de caju \u0219i lapte de caju.<\/li>\n\n\n\n<li>Re\u021bete dulci din caju (smoothie bowl, chia cu caju, \u00eenghe\u021bat\u0103 din caju).<\/li>\n\n\n\n<li>Re\u021bete s\u0103rate din caju (dressing de var\u0103 pentru salat\u0103, br\u00e2nz\u0103 din caju)<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673bdce510&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673bdce510\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/1-1.jpg\" alt=\"mugcake\" class=\"wp-image-58211\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pregateste-ti_articolele_pentru_blog\"><\/span>3) <strong>Preg\u0103te\u0219te-\u021bi articolele pentru blog<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aici pornim de la analiza cuvintelor cheie f\u0103cut\u0103 de un specialist SEO, care ar trebui s\u0103 \u00ee\u021bi preg\u0103teasc\u0103 \u0219i temele potrivite cu care s\u0103 \u00eencepi. Le introducem \u00een plan dup\u0103 dou\u0103 criterii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sunt relevante pentru tema lunii \u0219i includ produsul lunii<\/li>\n\n\n\n<li>Au un poten\u021bial SEO ridicat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 vrei s\u0103 fii preg\u0103tit pentru sezon din punct de vedere SEO, e mai bine s\u0103 publici <strong>articolele tematice cu 2-4 s\u0103pt\u0103m\u00e2ni \u00eenainte fa\u021b\u0103 de celelalte canale<\/strong>, pentru c\u0103 \u00eei dai timp articolului s\u0103 \u00eenceap\u0103 s\u0103 apar\u0103 \u00een c\u0103ut\u0103rile organice (adic\u0103 s\u0103 se claseze \/ \u201eranking\u201d). De ce?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 ai \u00een plan ca \u00een decembrie s\u0103 promovezi pe toate canalele coacerea unui cozonac \u0219i publici re\u021beta pe 15 decembrie, p\u00e2n\u0103 c\u00e2nd \u00eencepe s\u0103 se claseze \u00een c\u0103ut\u0103ri, Cr\u0103ciunul va fi de mult trecut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Articolele le d\u0103m copywriterilor cu o lun\u0103 \u00eenainte, ca s\u0103 fim siguri c\u0103 vor fi scrise la timp.<\/strong> \u021aine eviden\u021ba planului de blog \u00eentr-o fil\u0103 separat\u0103, unde s\u0103 notezi <strong>care este stadiul fiec\u0103rui articol de blog,<\/strong> c\u00e2nd a fost comandat \u0219i c\u00e2nd este programat pentru publicare.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673bdcf013&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673bdcf013\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/tvorba-obsahu.jpg\" alt=\"lucru la calculator, crearea planului de con\u021binut\" class=\"wp-image-58210\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Evenimente\"><\/span>4) Evenimente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aici not\u0103m toate evenimentele care au loc \u00een luna respectiv\u0103. <strong>Pot fi Ziua \u00cendr\u0103gosti\u021bilor, Cr\u0103ciunul, Pa\u0219tele, zilele de cump\u0103r\u0103turi, promo\u021biile (Black Friday), <a href=\"https:\/\/www.ketomix.cz\/bmi-kalkulacka\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u0103surarea gratuit\u0103 a IMC<\/a>, anivers\u0103ri<\/strong> legate de brandul t\u0103u, evenimente ale firmei (expozi\u021bie, conferin\u021b\u0103) etc. Astfel ob\u021bii o imagine de ansamblu pe tot anul \u0219i, \u00een acela\u0219i timp, nu se va \u00eent\u00e2mpla s\u0103 ui\u021bi s\u0103 introduci la timp aceste evenimente \u00een planul de publicare, \u00een activit\u0103\u021bile de PR \u0219i \u00een email marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Email_marketing\"><\/span>5) Email marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen rubrica de email marketing noteaz\u0103 <strong>campaniile de email legate de evenimente sau de alte ac\u021biuni de marketing<\/strong> (zilele de cump\u0103r\u0103turi, Black Friday, Ziua \u00cendr\u0103gosti\u021bilor etc.). Aici pot fi notate \u0219i automatiz\u0103rile care se declan\u0219eaz\u0103 doar \u00eentr-o anumit\u0103 perioad\u0103 (de exemplu, re\u021bete de Cr\u0103ciun, \u00eentre\u021binerea piscinelor, filme de toamn\u0103, muzic\u0103 cu tematic\u0103 de Cr\u0103ciun etc.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Activitati_de_PR\"><\/span>6) <strong>Activit\u0103\u021bi de PR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Activit\u0103\u021bile de PR se planific\u0103 destul de din timp \u0219i trebuie luate \u00een calcul \u00een toate materialele<strong>, pentru c\u0103 de ele se pot lega alte activit\u0103\u021bi de marketing<\/strong>. Tocmai de aceea este esen\u021bial s\u0103 le ai notate \u00een planul de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Campanii_PPC\"><\/span>7) Campanii PPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aceast\u0103 parte este important\u0103 mai ales pentru firmele mai mari, care lucreaz\u0103 <strong>cu reclame PPC \u0219i altfel dec\u00e2t doar pentru a sus\u021bine promo\u021biile curente din magazinul online.<\/strong> Dac\u0103 deocamdat\u0103 nu pl\u0103nuie\u0219ti campanii PPC tematice mai mari, po\u021bi s\u0103ri complet peste aceast\u0103 parte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Marketing_afiliat\"><\/span>8) <strong>Marketing afiliat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Majoritatea magazinelor online mai mari au deja un program de afiliere, dar pu\u021bini lucreaz\u0103 cu el mai \u00een profunzime. <strong>\u0218i tocmai marketingul afiliat \u00ee\u021bi poate aduce venituri destul de interesante \u0219i<\/strong> \u00ee\u021bi permite s\u0103 planifici campanii direct pentru partenerii t\u0103i afilia\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Influenceri\"><\/span>9) <strong>Influenceri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Penultima parte pe care o complet\u0103m \u00een planul de marketing sunt campaniile planificate cu influencerii. <strong>De\u0219i cu siguran\u021b\u0103 \u021bii eviden\u021ba detaliat\u0103 a <a href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/\">influencer marketingului<\/a> \u0219i \u00een alt\u0103 parte, este extrem de important<\/strong> ca aceste campanii s\u0103 nu se suprapun\u0103 cu alte campanii mai mari.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dac\u0103, de exemplu, s\u0103rb\u0103tore\u0219ti aniversarea magazinului t\u0103u online \u0219i oferi o reducere general\u0103 de 15% la tot, influencerul nu ar trebui s\u0103 aib\u0103 o campanie cu aceea\u0219i reducere \u00een aceea\u0219i perioad\u0103. <\/strong>De ce? Poate denatura rezultatele ambelor campanii. Po\u021bi \u00eens\u0103 s\u0103 te \u00een\u021belegi cu influencerul s\u0103 promoveze chiar campania ta aniversar\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Guest_posturi\"><\/span>10) <strong>Guest posturi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Guest posturile sunt, de obicei, articole de blog pe care le publici pe site-uri partenere. Aceast\u0103 parte o vor folosi probabil mai ales firmele mai mari sau cele care au un marketing de con\u021binut mai robust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Alte_campanii_de_marketing\"><\/span>11) <strong>Alte campanii de marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aici se \u00eencadreaz\u0103 toate celelalte campanii de marketing care nu intr\u0103 \u00een categoriile de mai sus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sablon_de_plan_de_marketing_de_continut_pentru_descarcare\"><\/span>\u0218ablon de plan de marketing de con\u021binut pentru desc\u0103rcare<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Totul sun\u0103 bine, dar nu \u0219tii cum s\u0103 pui cap la cap planul de marketing? Cump\u0103r\u0103 planul pe care \u00eel folosim \u0219i \u00eel \u00eembun\u0103t\u0103\u021bim noi \u00een\u0219ine de mul\u021bi ani. La pre\u021bul unei cafele prime\u0219ti un \u0219ablon pe care doar \u00eel completezi.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noopener\">Cump\u0103r\u0103 \u0219ablonul cu 2,5 \u20ac (pre\u021bul unei \u2615\ufe0f)<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">\ud83d\udca1 Dac\u0103 cau\u021bi ajutor cu preg\u0103tirea planului de marketing, nu ezita s\u0103 ne scrii la info@lkmedia.cz. <strong>Lista de pre\u021buri o g\u0103se\u0219ti <a href=\"https:\/\/lkmedia.cz\/cenik\/\" target=\"_blank\" rel=\"noopener\">aici<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 Ghid complet pentru planificarea marketingului t\u0103u \u2705 Sfaturi despre o structur\u0103 verificat\u0103 \u2705 Cum s\u0103 lucrezi cu el \u2705 Model de plan pentru desc\u0103rcare<\/p>\n","protected":false},"author":3,"featured_media":58209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Plan de marketing de con\u021binut: 11 sfaturi","rank_math_description":"Cum creezi un plan de marketing de con\u021binut func\u021bional? 11 sfaturi practice, o structur\u0103 verificat\u0103 \u0219i un \u0219ablon gata de desc\u0103rcare. \u00cencepe azi!","rank_math_focus_keyword":"marketing con\u021binut","rank_math_seo_score":""},"categories":[2049,2087],"tags":[],"class_list":["post-311443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ro","category-retele-sociale"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2022\/08\/obsahovy-plan-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/ro\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/comments?post=311443"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311443\/revisions"}],"predecessor-version":[{"id":311447,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311443\/revisions\/311447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media\/58209"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media?parent=311443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/categories?post=311443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/tags?post=311443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}