{"id":311431,"date":"2019-02-24T21:57:27","date_gmt":"2019-02-24T20:57:27","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/colaborarea-cu-influenceri\/"},"modified":"2026-07-13T17:58:35","modified_gmt":"2026-07-13T15:58:35","slug":"colaborarea-cu-influenceri","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/","title":{"rendered":"Colaborarea cu influenceri: ghid pentru youtuberi, instagrameri \u0219i bloggeri"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marketingul cu influenceri c\u00e2\u0219tig\u0103 tot mai mult\u0103 popularitate \u00een ultimii ani. Unele branduri au aproape senza\u021bia c\u0103, dac\u0103 nu colaboreaz\u0103 cu influenceri, parc\u0103 nici nu ar exista. Dar cum stau lucrurile de fapt?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Colaborarea cu instagrameri, youtuberi \u0219i bloggeri poate fi o mi\u0219care cu adev\u0103rat benefic\u0103 pentru branduri, \u00eens\u0103 o colaborare nepotrivit\u0103 te poate face s\u0103 arunci o gr\u0103mad\u0103 de bani f\u0103r\u0103 niciun rezultat vizibil.<\/strong> \u00cen cele mai grave cazuri, brandul t\u0103u poate fi chiar afectat. Marketingul cu influenceri este <a href=\"https:\/\/loudavymkrokem.cz\/ke-stazeni\/\"><strong>parte a unei strategii de con\u021binut<\/strong><\/a>, pe care o evalu\u0103m \u00een aceea\u0219i sec\u021biune ca celelalte campanii<a href=\"https:\/\/loudavymkrokem.cz\/ke-stazeni\/\"> <strong>din planul de con\u021binut (tab-ul campanii).<\/strong><\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Experienta_din_ambele_perspective\" >Experien\u021b\u0103 din ambele perspective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Sa_incepem_de_la_inceput_%E2%80%93_ce_este_Influencer_Marketing\" >S\u0103 \u00eencepem de la \u00eenceput \u2013 ce este Influencer Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Este_Influencer_Marketing_potrivit_pentru_orice_firma\" >Este Influencer Marketing potrivit pentru orice firm\u0103?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cum_alegi_influencerul_potrivit\" >Cum alegi influencerul potrivit<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Blogger_youtuber_sau_instagramer_Si_e_Facebook_mort\" >Blogger, youtuber sau instagramer? \u0218i e Facebook mort?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#De_ce_sa_colaborezi_cu_bloggeri\" >De ce s\u0103 colaborezi cu bloggeri?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Exemplu_Loudavym_krokem_in_colaborare_cu_Motel_One\" >Exemplu: Loudav\u00fdm krokem \u00een colaborare cu Motel One<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cum_recunosti_un_blog_de_calitate\" >Cum recuno\u0219ti un blog de calitate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cum_pot_arata_colaborarile_si_cat_costa\" >Cum pot ar\u0103ta colabor\u0103rile \u0219i c\u00e2t cost\u0103?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#De_ce_sa_colaborezi_cu_instagramerii\" >De ce s\u0103 colaborezi cu instagramerii<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cum_recunosti_un_influencer_de_Instagram_de_calitate_si_de_ce_numarul_de_followeri_nu_inseamna_nimic\" >Cum recuno\u0219ti un influencer de Instagram de calitate \u0219i de ce num\u0103rul de followeri nu \u00eenseamn\u0103 nimic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Calitatea_unui_profil_se_vede_din_prima\" >Calitatea unui profil se vede din prima<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cat_de_mare_ar_trebui_sa_fie_contul_si_cat_costa_influencerii\" >C\u00e2t de mare ar trebui s\u0103 fie contul \u0219i c\u00e2t cost\u0103 influencerii?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Micro-influenceri_pana_la_10_mii\" >Micro-influenceri (p\u00e2n\u0103 la 10 mii)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Influenceri_de_dimensiune_medie_pana_la_30_mii\" >Influenceri de dimensiune medie (p\u00e2n\u0103 la 30 mii)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Influenceri_peste_30_mii\" >Influenceri (peste 30 mii)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cateva_observatii_despre_preturi\" >C\u00e2teva observa\u021bii despre pre\u021buri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#De_ce_sa_colaborezi_cu_youtuberi\" >De ce s\u0103 colaborezi cu youtuberi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cum_recunosti_un_youtubervlogger_de_calitate\" >Cum recuno\u0219ti un youtuber\/vlogger de calitate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cat_costa_o_colaborare_cu_un_youtuber\" >C\u00e2t cost\u0103 o colaborare cu un youtuber?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Este_Facebook_mort\" >Este Facebook mort?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Grupurile_de_Facebook\" >Grupurile de Facebook<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cum_sa_lucrezi_cu_influenceri\" >Cum s\u0103 lucrezi cu influenceri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cum_sa_ii_contactezi_corect\" >Cum s\u0103 \u00eei contactezi corect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Contractele\" >Contractele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Nu_dicta_influencerului_ce_sa_scrie\" >Nu dicta influencerului ce s\u0103 scrie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Colaborarea_prin_agentii_%E2%80%93_da_sau_nu\" >Colaborarea prin agen\u021bii \u2013 da sau nu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Ce_sa_ceri_de_la_agentii\" >Ce s\u0103 ceri de la agen\u021bii?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Instagrameri\" >Instagrameri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Bloggeri\" >Bloggeri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Youtuberi\" >Youtuberi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#De_ce_nu_colaboram_cu_agentiile\" >De ce nu colabor\u0103m cu agen\u021biile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Cum_sa_colaborezi_cu_influencerii_%E2%80%9Ealtfel%E2%80%9D\" >Cum s\u0103 colaborezi cu influencerii \u201ealtfel\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#Si_ce_faci_cand_un_influencer_te_contacteaza_direct_in_nume_propriu\" >\u0218i ce faci c\u00e2nd un influencer te contacteaz\u0103 direct, \u00een nume propriu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/loudavymkrokem.cz\/ro\/colaborarea-cu-influenceri\/#BONUS_Curs_online_de_drept_in_influencer_marketing\" >BONUS: Curs online de drept \u00een influencer marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Experienta_din_ambele_perspective\"><\/span>Experien\u021b\u0103 din ambele perspective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen ultimul an, \u00eempreun\u0103 cu Luk\u00e1\u0161, am \u00eencercat ambele roluri. <strong>Rolul de influencer, cu blogul nostru <a href=\"https:\/\/loudavymkrokem.cz\/ro\/\">Loudav\u00fdm krokem<\/a>, dar \u0219i rolul firmei care colaboreaz\u0103 cu influenceri.<\/strong> Pentru c\u0103 ne mi\u0219c\u0103m pe ambele fronturi, am descoperit o serie de probleme \u0219i capcane pe care le pot aduce astfel de colabor\u0103ri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am v\u0103zut de multe ori <strong>cum firmele ofer\u0103 produse unor bloggeri cu followeri cump\u0103ra\u021bi pe Instagram, iar \u0219i mai des am v\u0103zut colabor\u0103ri f\u0103r\u0103 sens cu influenceri care nu au absolut nicio leg\u0103tur\u0103 cu produsul respectiv.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am aruncat o privire \u0219i \u00een agen\u021biile specializate \u00een lucrul cu influenceri \u0219i de multe ori ne-am mirat pentru ce sunt dispuse firmele s\u0103 pl\u0103teasc\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acest articol vom r\u0103spunde la \u00eentrebarea dac\u0103 o colaborare cu influenceri are sens pentru tine, cum s\u0103 alegi un blogger, youtuber sau instagramer potrivit pentru o colaborare \u0219i <strong>cum s\u0103 \u00ee\u021bi dai seama dac\u0103 are followeri cump\u0103ra\u021bi sau reali.<\/strong> De asemenea, \u00ee\u021bi vom dezv\u0103lui cum s\u0103 ini\u021biezi colabor\u0103ri de calitate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sa_incepem_de_la_inceput_%E2%80%93_ce_este_Influencer_Marketing\"><\/span>S\u0103 \u00eencepem de la \u00eenceput \u2013 ce este Influencer Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673da94a00&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673da94a00\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"560\" height=\"315\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Influencer_marketing.jpg\" alt=\"Marketing cu influenceri\" class=\"wp-image-56079\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este o practic\u0103 <strong>prin care firmele stabilesc o colaborare cu persoane care au influen\u021b\u0103 asupra unui anumit segment de poten\u021biali clien\u021bi.<\/strong> Nu trebuie neap\u0103rat s\u0103 fie vorba despre celebrit\u0103\u021bi \u0219i nici nu se rezum\u0103 doar la youtuberi \u0219i instagrameri (de\u0219i despre ei se vorbe\u0219te cel mai mult \u00een acest context) \u2013 poate fi vorba despre un<strong> site influent, un cont de Twitter, un blog sau chiar un grup de Facebook<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avantajul colabor\u0103rii cu influenceri este un <strong>ROI mult mai mare<\/strong> sau, dac\u0103 l\u0103s\u0103m deoparte termenii tehnici \u2013 un randament al investi\u021biei mai bun. Se spune c\u0103 randamentul investi\u021biei \u00een influencer marketing este de <a href=\"https:\/\/www.business2community.com\/infographics\/influencer-marketing-drives-11x-roi-infographic-01776187#X1uB48W64U5CubFw.97\" target=\"_blank\" rel=\"noopener\"><strong>11 ori mai mare<\/strong><\/a> dec\u00e2t la investi\u021biile \u00een canalele digitale clasice (reclame FB, Google Ads).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un astfel de rezultat este \u00eens\u0103 foarte greu de atins<\/strong> (iar pe pia\u021ba din Rom\u00e2nia este cu at\u00e2t mai dificil). <strong>\u00cen plus, dac\u0103 o campanie nu este realizat\u0103 profesionist, brandul poate pierde nu doar investi\u021bia, ci \u0219i o parte din reputa\u021bia sa.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Este_Influencer_Marketing_potrivit_pentru_orice_firma\"><\/span>Este Influencer Marketing potrivit pentru orice firm\u0103?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Da, dac\u0103 \u00een domeniul respectiv activeaz\u0103 influenceri.<\/strong> Dac\u0103 vinzi haine, exist\u0103 zeci de bloggeri, youtuberi \u0219i instagrameri, mari \u0219i mici, care se intereseaz\u0103 de mod\u0103 \u0219i te pot promova.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen schimb, dac\u0103 vinzi ma\u0219ini de tuns iarba, vei c\u0103uta probabil <strong>bloguri \u0219i site-uri de ni\u0219\u0103<\/strong> despre gr\u0103din\u0103rit, vei urm\u0103ri <strong>grupuri de Facebook<\/strong> despre gr\u0103din\u0103rit \u0219i s-ar putea s\u0103 nu g\u0103se\u0219ti prea multe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u021bi, desigur, s\u0103 g\u0103se\u0219ti un youtuber sau instagramer care are o gr\u0103din\u0103 mare \u0219i \u00ee\u021bi va promova ma\u0219ina de tuns, <strong>\u00eens\u0103 dac\u0103 publicul lui este format \u00een principal din persoane de 18-24 de ani, este probabil ca aceast\u0103 colaborare s\u0103 nu fie foarte benefic\u0103.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673da9567e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673da9567e\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"508\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/FB_skupiny-1-1024x508-1.png\" alt=\"Grupuri de Facebook despre gr\u0103din\u0103rit, p\u00e2n\u0103 la urm\u0103 sunt destul de multe \ud83d\ude42\" class=\"wp-image-56080\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Grupuri de Facebook despre gr\u0103din\u0103rit, p\u00e2n\u0103 la urm\u0103 sunt destul de multe \ud83d\ude42<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_alegi_influencerul_potrivit\"><\/span>Cum alegi influencerul potrivit<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Alegerea unui influencer potrivit \u0219i de calitate este cel mai important lucru \u00een influencer marketing. Dar cum \u00eel alegi pe cel bun? \u0218i ce tip de influencer merit\u0103 c\u0103utat?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blogger_youtuber_sau_instagramer_Si_e_Facebook_mort\"><\/span>Blogger, youtuber sau instagramer? \u0218i e Facebook mort?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fiecare tip de influencer \u00ee\u021bi poate aduce ceva pu\u021bin diferit. \u00cen partea urm\u0103toare a articolului \u00ee\u021bi vom prezenta a\u0219adar tipurile individuale \u0219i \u00ee\u021bi vom explica cum s\u0103 distingi calitatea \u00eentre ele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_sa_colaborezi_cu_bloggeri\"><\/span>De ce s\u0103 colaborezi cu bloggeri?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ocuparea primelor pozi\u021bii \u00een motoarele de c\u0103utare f\u0103r\u0103 s\u0103 pl\u0103te\u0219ti<\/strong><\/li>\n\n\n\n<li><strong>Promovare pe termen lung chiar \u0219i la o colaborare unic\u0103<\/strong> (la blogurile cu SEO de calitate)<\/li>\n\n\n\n<li>Con\u021binut pentru re\u021belele tale sociale<\/li>\n\n\n\n<li>Credibilitate mai mare \u00een ochii cititorilor dec\u00e2t o reclam\u0103 pl\u0103tit\u0103<\/li>\n\n\n\n<li>Cre\u0219terea v\u00e2nz\u0103rilor pe termen scurt (re\u021bele sociale puternice) \u0219i lung (blogurile cu SEO de calitate)<\/li>\n\n\n\n<li>Construirea de backlink-uri de calitate (la blogurile cu SEO de calitate)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Explica\u021bie<\/strong>: Nu \u0219tii ce este SEO? Este denumirea unui set larg de instrumente \u0219i tehnici menite s\u0103 asigure unei pagini web cele mai bune pozi\u021bii posibile \u00een motoarele de c\u0103utare.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Blogurile de calitate <strong>sunt \u00eenc\u0103 pu\u021bine<\/strong>, dar dac\u0103 g\u0103se\u0219ti unul, tocmai ace\u0219ti bloggeri te pot duce pe primele pozi\u021bii \u00een Google f\u0103r\u0103 s\u0103 pl\u0103te\u0219ti. Cum este posibil? O mul\u021bime de bloggeri se concentreaz\u0103 pe SEO \u0219i \u00ee\u0219i optimizeaz\u0103 articolele astfel \u00eenc\u00e2t s\u0103 ajung\u0103 pe primele pozi\u021bii \u00een motoarele de c\u0103utare pentru un anumit cuv\u00e2nt-cheie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemplu_Loudavym_krokem_in_colaborare_cu_Motel_One\"><\/span>Exemplu: Loudav\u00fdm krokem \u00een colaborare cu Motel One<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673da9688b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673da9688b\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Cestovatele_travel_blog_-loudavymkrokem-1-1024x700-1.png\" alt=\"Articolele de calitate te pot duce pe primele locuri \u00een motoarele de c\u0103utare.\" class=\"wp-image-56081\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Articolele de calitate te pot duce pe primele locuri \u00een motoarele de c\u0103utare.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La Loudav\u00fdm krokem, \u00een timpul unei c\u0103l\u0103torii la M\u00fcnchen, am stabilit o colaborare cu minunatul hotel Motel One. <strong>Deja la trei zile dup\u0103 ce am publicat <a href=\"https:\/\/loudavymkrokem.cz\/co-delat-v-mnichove\/\">articolul despre M\u00fcnchen<\/a>, acesta a ap\u0103rut pe pozi\u021bia a opta \u00een Google la c\u0103utarea \u201eCe s\u0103 faci \u00een M\u00fcnchen\u201d.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este foarte probabil ca <strong>\u00een 2-3 luni s\u0103 ajung\u0103 pe primele pozi\u021bii<\/strong>. Pentru c\u0103 ne-a pl\u0103cut la hotelul Motel One, \u00een articol este recomandat ca variant\u0103 de cazare \u00een M\u00fcnchen. Astfel, Motel One va fi pe primele pozi\u021bii \u00een Google pentru c\u0103utarea \u201eCe s\u0103 faci \u00een M\u00fcnchen\u201d doar pentru c\u0103 ne-a cazat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acest articol nu dispare nic\u0103ieri, iar oricine va c\u0103uta acest subiect \u00een lunile urm\u0103toare \u00eel va g\u0103si probabil. <strong>Unele dintre articolele noastre sunt pe primele pozi\u021bii de c\u00e2\u021biva ani.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_recunosti_un_blog_de_calitate\"><\/span>Cum recuno\u0219ti un blog de calitate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blogul are un SEO puternic<\/strong> = apare la introducerea cuvintelor-cheie \u00een motoarele de c\u0103utare<\/li>\n\n\n\n<li><strong>Blogul este puternic pe re\u021belele sociale<\/strong> = are mul\u021bi urm\u0103ritori pe Facebook, Instagram, Twitter<\/li>\n\n\n\n<li><strong>Blogul este activ<\/strong> (minimum 6 articole pe an, ideal cel pu\u021bin 12)<\/li>\n\n\n\n<li>Pentru compararea blogurilor po\u021bi folosi instrumente precum&nbsp;<a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" rel=\"noopener\">SimilarWeb<\/a>, care \u00ee\u021bi arat\u0103 nivelul \u0219i sursele traficului<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673da97102&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673da97102\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1726\" height=\"910\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/klicova_slova_SEO-1.png\" alt=\"\u021ainte\u0219te blogurile care se pozi\u021bioneaz\u0103 pe primele locuri \u00een motoarele de c\u0103utare\" class=\"wp-image-56082\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u021ainte\u0219te blogurile care se pozi\u021bioneaz\u0103 pe primele locuri \u00een motoarele de c\u0103utare<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Am descris modul de recunoa\u0219tere a unui blog de calitate \u00eentr-un mod foarte simplificat, dar cu siguran\u021b\u0103 \u00een\u021belegi ce vrem s\u0103 spunem.<\/strong> Dac\u0103 un blog se axeaz\u0103, de exemplu, pe cartografierea monumentelor istorice din Rom\u00e2nia, iar tu nu reu\u0219e\u0219ti s\u0103 \u00eel g\u0103se\u0219ti \u00een Google nici dup\u0103 introducerea unor c\u0103ut\u0103ri foarte precise, atunci \u0219tii c\u0103 nu este un blog ideal pentru o colaborare.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_pot_arata_colaborarile_si_cat_costa\"><\/span>Cum pot ar\u0103ta colabor\u0103rile \u0219i c\u00e2t cost\u0103?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dac\u0103 produsul sau serviciul t\u0103u este interesant pentru bloggeri,<strong> po\u021bi ajunge \u00eentr-un articol gratuit<\/strong><\/li>\n\n\n\n<li><strong>Recenzie<\/strong> (un articol separat despre produs\/serviciu) \u00een medie aproximativ 120 \u20ac, \u00een func\u021bie de calitatea blogului pre\u021bul poate fi mai mare sau mai mic (nu conta \u00eens\u0103 pe mai pu\u021bin de 60 \u20ac)<\/li>\n\n\n\n<li><strong>Inserarea unui link \u00eentr-un articol existent<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Deseori descoperi un articol bine pozi\u021bionat (apare pe primele locuri \u00een motoarele de c\u0103utare) \u0219i \u021bi-ar pl\u0103cea s\u0103 apari \u00een el. Dac\u0103 bloggerului \u00eei place produsul sau serviciul t\u0103u, pute\u021bi conveni asupra inser\u0103rii unui link. La <strong>articolele bine pozi\u021bionate, pre\u021burile pornesc de la aproximativ 10 \u20ac\/lun\u0103.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_sa_colaborezi_cu_instagramerii\"><\/span>De ce s\u0103 colaborezi cu instagramerii<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Construirea \u0219i consolidarea brandului<\/li>\n\n\n\n<li><strong>Fotografii originale \u0219i prezentare original\u0103 a produsului<\/strong><\/li>\n\n\n\n<li>Claritatea \u0219i credibilitatea reclamei<\/li>\n\n\n\n<li>Impact unic, dar intens<\/li>\n\n\n\n<li>Cele mai active comunit\u0103\u021bi sunt pe Instagram<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cu peste <a href=\"https:\/\/www.theverge.com\/2018\/6\/20\/17484420\/instagram-users-one-billion-count\" target=\"_blank\" rel=\"noopener\">un miliard<\/a> de utilizatori activi, Instagram a devenit \u00een prezent probabil cea mai popular\u0103 re\u021bea social\u0103 pentru colabor\u0103ri \u00een r\u00e2ndul speciali\u0219tilor \u00een marketing. <strong>Un influencer bine ales poate prezenta produsul t\u0103u pe Instagram \u00eentr-un mod mult mai clar \u0219i mai amuzant dec\u00e2t echipa ta de marketing.<\/strong> \u00cen plus, urm\u0103ritorii au mult mai mult\u0103 \u00eencredere \u00een instagramerii lor dec\u00e2t atunci c\u00e2nd v\u0103d o reclam\u0103 pl\u0103tit\u0103 sub sigla brandului t\u0103u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De aceea, brandurile se arunc\u0103 tot mai des asupra instagramerilor \u0219i \u00eempart produse \u00een st\u00e2nga \u0219i-n dreapta, ca s\u0103 \u00ee\u0219i duc\u0103 brandul la un num\u0103r c\u00e2t mai mare de utilizatori. <strong>Din p\u0103cate, tot din acest motiv apar profiluri cu urm\u0103ritori cump\u0103ra\u021bi, al c\u0103ror feed seam\u0103n\u0103 mai degrab\u0103 cu un site de anun\u021buri.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_recunosti_un_influencer_de_Instagram_de_calitate_si_de_ce_numarul_de_followeri_nu_inseamna_nimic\"><\/span>Cum recuno\u0219ti un influencer de Instagram de calitate \u0219i de ce num\u0103rul de followeri nu \u00eenseamn\u0103 nimic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un influencer de calitate nu se mai recunoa\u0219te de mult <strong>dup\u0103 num\u0103rul de followeri<\/strong>. Ce conteaz\u0103 atunci? <strong>Engagement-ul. Acesta ar trebui s\u0103 fie la conturile mici (p\u00e2n\u0103 la 10 mii) peste 5 %, la conturile mai mari (10-100.000) peste 3 %, iar la mega-conturi este obi\u0219nuit un 1-1,5 %.<\/strong>&nbsp; Engagement-ul \u00eel po\u021bi verifica u\u0219or cu <a href=\"https:\/\/igblade.com\" target=\"_blank\" rel=\"noopener\">instrumentul Igblade<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Engagement-ul arat\u0103 ce procent din followerii unui utilizator sunt activi.<\/strong> Dac\u0103 un profil cu 50.000 de followeri are un engagement rate de 10 %, \u00eenseamn\u0103 c\u0103 5.000 de followeri reac\u021bioneaz\u0103 la post\u0103rile lui.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673da97b53&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673da97b53\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"606\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/stopujemevychod_instagram-1024x606-1.png\" alt=\"Un profil de calitate \u00een jur de 10k followeri ar trebui s\u0103 aib\u0103 peste 5 % engagement\" class=\"wp-image-56083\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Un profil de calitate \u00een jur de 10k followeri ar trebui s\u0103 aib\u0103 peste 5 % engagement<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Calitatea_unui_profil_se_vede_din_prima\"><\/span>Calitatea unui profil se vede din prima<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u021bi recunoa\u0219te din prima calitatea unui influencer parcurg\u00e2ndu-i <strong>ultimele fotografii (5-6 poze) \u0219i urm\u0103rind num\u0103rul de like-uri \u0219i comentarii.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dac\u0103 influencerul t\u0103u <strong>are 10 mii de fani \u0219i pe o poz\u0103 doar 100-200 de like-uri, ceva nu este \u00een regul\u0103.<\/strong><\/li>\n\n\n\n<li>Dac\u0103 are sub poze <strong>un num\u0103r mic de comentarii (sub cinci)<\/strong>, ceva nu este \u00een regul\u0103.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cat_de_mare_ar_trebui_sa_fie_contul_si_cat_costa_influencerii\"><\/span>C\u00e2t de mare ar trebui s\u0103 fie contul \u0219i c\u00e2t cost\u0103 influencerii?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cazul Instagramului, dimensiunea deseori nu conteaz\u0103. Pentru tine este important ca acel cont s\u0103 se potriveasc\u0103 grupului t\u0103u \u021bint\u0103. Dac\u0103 vinzi scutece, o influenceri\u021b\u0103 de lifestyle de nou\u0103sprezece ani cu 90 de mii de followeri \u00ee\u021bi va fi mai pu\u021bin de folos dec\u00e2t o influenceri\u021b\u0103 m\u0103mic\u0103 urm\u0103rit\u0103 doar de m\u0103mici, chiar dac\u0103 are c\u00e2teva mii de followeri.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u021aine cont de faptul c\u0103 <strong>cu c\u00e2t contul este mai mare, cu at\u00e2t pl\u0103te\u0219ti mai mult.<\/strong> Am \u00eemp\u0103r\u021bit dimensiunile conturilor \u00een func\u021bie de pia\u021ba local\u0103. <strong>\u00cen str\u0103in\u0103tate, micro-influencerii sunt conturile care au sub 100 de mii de followeri<\/strong>, la noi \u00eens\u0103 trebuie s\u0103 folosim o scalare pu\u021bin diferit\u0103. Marea majoritate a influencerilor au undeva \u00eentre 10 \u0219i 30 de mii de fani. Peste o sut\u0103 de mii au doar c\u00e2\u021biva zeci de influenceri.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Micro-influenceri_pana_la_10_mii\"><\/span>Micro-influenceri (p\u00e2n\u0103 la 10 mii)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Deseori brandurile mizeaz\u0103 pe a\u0219a-numi\u021bii micro-influenceri cu engagement mai mare (p\u00e2n\u0103 la 10 mii de followeri), care fac o recenzie doar \u00een schimbul produsului. <strong>Dac\u0103 cer bani, pre\u021bul se situeaz\u0103 \u00eentre 25 \u0219i 60 \u20ac.<\/strong> Din p\u0103cate, ace\u0219ti influenceri nu au func\u021bia \u201eswipe up\u201d, adic\u0103 ad\u0103ugarea unui link \u00een formatul Instagram Stories (aceasta o adaug\u0103 Instagram abia la pragul de 10 mii de followeri).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673da987bb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673da987bb\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"673\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Loudavym_krokem_statistiky-1024x673-1.png\" alt=\"Conturile sub 10 mii de followeri ar trebui s\u0103 aib\u0103 peste 5 % engagement\" class=\"wp-image-56084\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Conturile sub 10 mii de followeri ar trebui s\u0103 aib\u0103 peste 5 % engagement<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influenceri_de_dimensiune_medie_pana_la_30_mii\"><\/span>Influenceri de dimensiune medie (p\u00e2n\u0103 la 30 mii)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i cu ace\u0219ti influenceri se poate <strong>stabili o recenzie \u00een schimbul produsului, dar deja este ceva rar.<\/strong> De obicei cer un onorariu de ordinul a c\u00e2teva sute de euro, \u00een func\u021bie de num\u0103rul de rezultate. Astfel de instagrameri pot merita, <strong>dac\u0103 au un engagement de cel pu\u021bin peste 4 %.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influenceri_peste_30_mii\"><\/span>Influenceri (peste 30 mii)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 vrei o acoperire mare, po\u021bi colabora cu un influencer mai mare, la care ai certitudinea c\u0103 \u00ee\u0219i alege colabor\u0103rile \u0219i le acord\u0103 aten\u021bia cuvenit\u0103. Deseori influencerii mai mari sunt reprezenta\u021bi de agen\u021bii sau manageri. <strong>Pre\u021burile sunt individuale, dar ca exemplu, un cont de 50 de mii de followeri cu 4 % engagement ar trebui s\u0103 se situeze \u00een jur de 320-400 \u20ac pentru 3-5 men\u021biuni \u00een stories \u0219i 1-2 fotografii pe profil.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/form.simpleshop.cz\/4z5An\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1.jpg\" alt=\"e-book despre cum s\u0103 faci videoclipuri UGC\" class=\"wp-image-94357\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n\n<div class=\"lk-stays-module\">\n<style>\n\/* \u2500\u2500\u2500 RESET PRO GUTENBERG \u2500\u2500\u2500 *\/\n.lk-stays-module * { box-sizing: border-box; margin: 0; padding: 0; }\n\n\/* \u2500\u2500\u2500 WRAPPER \u2500\u2500\u2500 *\/\n.lk-stays-module {\n  font-family: 'DM Sans', Georgia, sans-serif;\n  max-width: 100%;\n  margin: 2.5rem auto;\n  background: linear-gradient(135deg, #fdfaf5 0%, #fcf8f0 100%);\n  border: 1px solid #e8dfd4;\n  border-radius: 16px;\n  overflow: hidden;\n  box-shadow: 0 16px 48px rgba(195, 159, 118, 0.25), 0 4px 12px rgba(0,0,0,0.08);\n}\n\n\/* \u2500\u2500\u2500 HEADER \u2500\u2500\u2500 *\/\n.lk-stays-header {\n  position: relative;\n  padding: 24px 36px 24px;\n  background: linear-gradient(135deg, #c39f76 0%, #d4b188 60%, #c39f76 100%);\n  border-bottom: 1px solid rgba(255,255,255,.15);\n  display: flex;\n  align-items: center;\n  gap: 18px;\n}\n.lk-stays-header::before {\n  content: '';\n  position: absolute;\n  inset: 0;\n  background: url(\"data:image\/svg+xml,%3Csvg width='60' height='60' viewBox='0 0 60 60' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cg fill='none' fill-rule='evenodd'%3E%3Cg fill='%23ffffff' fill-opacity='0.05'%3E%3Cpath d='M36 34v-4h-2v4h-4v2h4v4h2v-4h4v-2h-4zm0-30V0h-2v4h-4v2h4v4h2V6h4V4h-4zM6 34v-4H4v4H0v2h4v4h2v-4h4v-2H6zM6 4V0H4v4H0v2h4v4h2V6h4V4H6z'\/%3E%3C\/g%3E%3C\/g%3E%3C\/svg%3E\") repeat;\n  pointer-events: none;\n}\n.lk-stays-icon {\n  flex-shrink: 0;\n  width: 68px;\n  height: 68px;\n  border-radius: 14px;\n  background: linear-gradient(135deg, #fff 0%, #f9f6f0 100%);\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  font-size: 26px;\n  box-shadow: 0 4px 12px rgba(0,0,0,0.15);\n}\n.lk-stays-eyebrow {\n  font-size: 10px;\n  font-weight: 500;\n  letter-spacing: 2.5px;\n  text-transform: uppercase;\n  color: rgba(255,255,255,.85);\n  margin: 0 0 5px 0;\n}\n.lk-stays-title {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 24px;\n  font-weight: 700;\n  color: #fff;\n  line-height: 1.2;\n  text-shadow: 0 1px 2px rgba(0,0,0,0.1);\n  margin: 0;\n}\n.lk-stays-subtitle {\n  font-size: 13px;\n  color: rgba(255,255,255,.75);\n  margin: 4px 0 0 0;\n  font-weight: 300;\n}\n\n\/* \u2500\u2500\u2500 CARDS GRID \u2500\u2500\u2500 *\/\n.lk-stays-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 1px;\n  background: rgba(195, 159, 118, 0.12);\n}\n\n\/* \u2500\u2500\u2500 SINGLE CARD \u2500\u2500\u2500 *\/\n.lk-stay-card {\n  background: #ffffff;\n  padding: 26px;\n  display: flex;\n  flex-direction: column;\n  gap: 11px;\n  transition: all 0.3s ease;\n  text-decoration: none;\n  color: inherit;\n  position: relative;\n}\n.lk-stay-card:hover {\n  background: #fffbf5;\n  transform: translateY(-2px);\n  box-shadow: 0 8px 24px rgba(195, 159, 118, 0.18);\n  z-index: 1;\n}\n.lk-stay-card.featured {\n  background: linear-gradient(135deg, #fffdf9 0%, #fff9f0 100%);\n  box-shadow: 0 4px 16px rgba(195, 159, 118, 0.15), inset 0 1px 0 rgba(195, 159, 118, 0.1);\n}\n.lk-stay-card.featured:hover {\n  background: linear-gradient(135deg, #fffbf5 0%, #fff8ed 100%);\n  box-shadow: 0 8px 24px rgba(195, 159, 118, 0.25), inset 0 1px 0 rgba(195, 159, 118, 0.15);\n}\n\n.lk-stay-badge {\n  display: inline-flex;\n  align-items: center;\n  gap: 5px;\n  font-size: 10px;\n  font-weight: 500;\n  letter-spacing: 1.5px;\n  text-transform: uppercase;\n  padding: 5px 11px;\n  border-radius: 20px;\n  width: fit-content;\n}\n.badge-top     { background: linear-gradient(135deg, #c39f76 0%, #d4b188 100%); color: #fff; border: 1px solid #c39f76; font-weight: 600; box-shadow: 0 2px 8px rgba(195,159,118,0.3); }\n.badge-luxury  { background: rgba(195,159,118,.12); color: #c39f76; border: 1px solid rgba(195,159,118,.25); }\n.badge-boutique{ background: rgba(54,133,252,.08); color: #3685fc; border: 1px solid rgba(54,133,252,.2); }\n.badge-nature  { background: rgba(130,190,100,.1); color: #6b9c4a; border: 1px solid rgba(130,190,100,.2); }\n.badge-remote  { background: rgba(195,159,118,.12); color: #a67e50; border: 1px solid rgba(195,159,118,.25); }\n\n.lk-stay-name {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 18px;\n  font-weight: 700;\n  color: #111827;\n  line-height: 1.3;\n}\n.lk-stay-desc {\n  font-size: 13.5px;\n  color: #525252;\n  line-height: 1.65;\n  font-weight: 300;\n  flex: 1;\n}\n\n.lk-stay-meta {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n  flex-wrap: wrap;\n  margin-top: 4px;\n}\n.lk-stay-price {\n  font-size: 13px;\n  color: #6b7280;\n}\n.lk-stay-price strong {\n  color: #c39f76;\n  font-weight: 500;\n}\n.lk-stay-stars {\n  color: #c39f76;\n  font-size: 11px;\n  letter-spacing: 1px;\n}\n\n\/* \u2500\u2500\u2500 CTA BUTTON \u2500\u2500\u2500 *\/\n.lk-stay-cta {\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  gap: 7px;\n  margin-top: 8px;\n  padding: 11px 20px;\n  border-radius: 8px;\n  background: linear-gradient(135deg, #3685fc 0%, #2a6fd9 100%);\n  color: #fff;\n  font-size: 13px;\n  font-weight: 500;\n  text-decoration: none;\n  letter-spacing: .3px;\n  transition: all .2s ease;\n  cursor: pointer;\n  border: none;\n  text-align: center;\n  box-shadow: 0 4px 12px rgba(54, 133, 252, 0.25);\n}\n.lk-stay-cta:hover {\n  background: linear-gradient(135deg, #2a6fd9 0%, #1e5bc4 100%);\n  transform: translateY(-1px);\n  box-shadow: 0 6px 16px rgba(54, 133, 252, 0.35);\n}\n.lk-stay-cta svg { flex-shrink: 0; }\n\n\/* \u2500\u2500\u2500 FOOTER \u2500\u2500\u2500 *\/\n.lk-stays-footer {\n  padding: 18px 36px;\n  background: linear-gradient(to bottom, #fdfaf5 0%, #f9f4ed 100%);\n  border-top: 1px solid rgba(195, 159, 118, 0.15);\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  flex-wrap: wrap;\n  gap: 12px;\n}\n.lk-stays-footer-note {\n  font-size: 11.5px;\n  color: #6b7280;\n  font-weight: 300;\n  line-height: 1.5;\n}\n.lk-stays-footer-note a {\n  color: #c39f76;\n  text-decoration: none;\n  font-weight: 400;\n}\n.lk-stays-footer-note a:hover {\n  text-decoration: underline;\n}\n.lk-stays-all-btn {\n  display: inline-flex;\n  align-items: center;\n  gap: 6px;\n  font-size: 12.5px;\n  font-weight: 500;\n  color: #c39f76;\n  text-decoration: none;\n  border: 1px solid rgba(195, 159, 118, 0.35);\n  padding: 8px 18px;\n  border-radius: 8px;\n  transition: all .2s ease;\n}\n.lk-stays-all-btn:hover {\n  background: rgba(195, 159, 118, 0.08);\n  border-color: rgba(195, 159, 118, 0.5);\n}\n\n\/* \u2500\u2500\u2500 RESPONSIVE \u2500\u2500\u2500 *\/\n@media (max-width: 600px) {\n  .lk-stays-grid { grid-template-columns: 1fr; }\n  .lk-stays-header { padding: 24px 20px; }\n  .lk-stays-footer { padding: 16px 20px; }\n  .lk-stay-card { padding: 22px; }\n  .lk-stays-title { font-size: 20px; }\n}\n<\/style>\n\n  <!-- HEADER -->\n  <div class=\"lk-stays-header\">\n    <img decoding=\"async\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2026\/02\/lukas-a-lucka.jpg\" alt=\"\" style=\"width: 75px; height: 75px; border-radius: 8px; flex-shrink: 0; object-fit: cover; display: block; margin: 4px 0;\" title=\"\">\n    <div class=\"lk-stays-header-text\">\n      <div class=\"lk-stays-eyebrow\">Luk\u00e1\u0161 \u0219i Lucie recomand\u0103<\/div>\n      <div class=\"lk-stays-title\">Unde s\u0103 te cazezi \u00een M\u00fcnchen<\/div>\n      <div class=\"lk-stays-subtitle\">2 caz\u0103ri \u2014 hoteluri \u0219i alte op\u021biuni de cazare<\/div>\n    <\/div>\n  <\/div>\n\n  <!-- CARDS -->\n  <div class=\"lk-stays-grid\">\n\n    <a class=\"lk-stay-card featured\" href=\"https:\/\/www.stay22.com\/allez\/roam?aid=lukaskonecny&#038;campaign=loudavymkrokemcz&#038;campaign=ro&#038;campaign=spolupracesinfluencery&#038;address=Mnichov&#038;hotelname=Motel+One&#038;search=Motel+One&#038;category=accommodation\" target=\"_blank\" rel=\"nofollow noopener\">\n      <span class=\"lk-stay-badge badge-top\">\u2b50 ALEGERE TOP<\/span>\n      <span class=\"lk-stay-badge badge-nature\">\ud83c\udfe8 Hotel<\/span>\n      <div class=\"lk-stay-name\">Motel One<\/div>\n      <div class=\"lk-stay-desc\">Hotel minunat \u00een M\u00fcnchen, unde autorii au stabilit o colaborare. Hotelul este recomandat \u00een articolul despre M\u00fcnchen pe primele pozi\u021bii Google.<\/div>\n      <div class=\"lk-stay-meta\">\n        <span class=\"lk-stay-stars\">\u2605\u2605\u2605\u2605<\/span>\n        <span class=\"lk-stay-price\">Verific\u0103 pre\u021burile<\/span>\n      <\/div>\n      <span class=\"lk-stay-cta\">\n        <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\/><polyline points=\"15 3 21 3 21 9\"\/><line x1=\"10\" y1=\"14\" x2=\"21\" y2=\"3\"\/><\/svg>\n        Verific\u0103 disponibilitatea\n      <\/span>\n    <\/a>\n\n    <a class=\"lk-stay-card\" href=\"https:\/\/www.stay22.com\/allez\/roam?aid=lukaskonecny&#038;campaign=loudavymkrokemcz&#038;campaign=ro&#038;campaign=spolupracesinfluencery&#038;address=mnichov\" target=\"_blank\" rel=\"nofollow noopener\">\n      <span class=\"lk-stay-badge badge-nature\">\ud83d\udd0d Caut\u0103<\/span>\n      <div class=\"lk-stay-name\">Afi\u0219eaz\u0103 toate caz\u0103rile \u00een M\u00fcnchen<\/div>\n      <div class=\"lk-stay-desc\">Exploreaz\u0103 toate op\u021biunile de cazare disponibile \u00een M\u00fcnchen \u0219i g\u0103se\u0219te cea mai bun\u0103 conform preferin\u021belor \u0219i bugetului t\u0103u.<\/div>\n      <div class=\"lk-stay-meta\">\n        <span class=\"lk-stay-stars\">\u2605\u2605\u2605\u2605<\/span>\n        <span class=\"lk-stay-price\">Compar\u0103 pre\u021burile<\/span>\n      <\/div>\n      <span class=\"lk-stay-cta\">\n        <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\/><polyline points=\"15 3 21 3 21 9\"\/><line x1=\"10\" y1=\"14\" x2=\"21\" y2=\"3\"\/><\/svg>\n        Verific\u0103 disponibilitatea\n      <\/span>\n    <\/a>\n\n  <\/div>\n\n  \n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cateva_observatii_despre_preturi\"><\/span>C\u00e2teva observa\u021bii despre pre\u021buri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre\u021burile pentru colabor\u0103ri sunt doar orientative \u0219i pot varia enorm.<\/strong> Fiecare blogger (dac\u0103 nu este reprezentat de o agen\u021bie) \u00ee\u0219i stabile\u0219te singur pre\u021burile. Pre\u021burile men\u021bionate mai sus sunt pre\u021buri medii \u0219i pre\u021buri care au fost cotate clien\u021bilor mei de c\u0103tre agen\u021bii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cotarea unei colabor\u0103ri se \u021bine cont nu doar de engagement, <strong>ci \u0219i de reach, de exclusivitatea influencerului \u0219i de timpul necesar colabor\u0103rii.<\/strong> Unele colabor\u0103ri sunt mai solicitante ca timp, iar acest lucru ar trebui s\u0103 se reflecte \u00een pre\u021b. Prin exclusivitate \u00een\u021belegem c\u00e2t de des accept\u0103 influencerul colabor\u0103ri. <strong>Un influencer care \u00een\u0219iruie o colaborare dup\u0103 alta este mai pu\u021bin atractiv pentru firme dec\u00e2t unul care \u00ee\u0219i alege cu grij\u0103 colabor\u0103rile.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_sa_colaborezi_cu_youtuberi\"><\/span>De ce s\u0103 colaborezi cu youtuberi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673da9924c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673da9924c\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1352\" height=\"1296\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Youtuber_GeekBoy.png\" alt=\"Pe YouTube, influencerul poate dedica unui singur produs chiar \u0219i 10 minute.\" class=\"wp-image-56085\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pe YouTube, influencerul poate dedica unui singur produs chiar \u0219i 10 minute<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Videoul este cel mai popular format al momentului. Youtuberii au ajuns de mult printre celebrit\u0103\u021bi \u0219i, de\u0219i Instagram este probabil cel mai popular \u00een r\u00e2ndul marketerilor, o colaborare de calitate cu un youtuber face c\u00e2t c\u00e2\u021biva instagrameri. <strong>Spre deosebire de Instagram, con\u021binutul nu este at\u00e2t de efemer, ci poate aduce trafic \u0219i c\u00e2teva luni sau chiar ani dup\u0103 publicare, la fel ca articolele de pe blog.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Este posibil chiar \u0219i un videoclip \u00eentreg despre produsul t\u0103u<\/strong><\/li>\n\n\n\n<li>Credibilitate \u0219i claritate<\/li>\n\n\n\n<li>Link-uri permanente sub videoclip<\/li>\n\n\n\n<li>Vizibilitate pe YouTube, promovare pe termen lung<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_recunosti_un_youtubervlogger_de_calitate\"><\/span>Cum recuno\u0219ti un youtuber\/vlogger de calitate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673da99a3e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673da99a3e\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"560\" height=\"315\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Jak_spolupracovat_s_Youtubery.jpg\" alt=\"Cum s\u0103 colaborezi cu youtuberi\" class=\"wp-image-56086\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Num\u0103rul de abona\u021bi \/ num\u0103rul de vizualiz\u0103ri ale ultimului videoclip<\/strong> \u2013 cel pu\u021bin un sfert dintre abona\u021bi ar trebui s\u0103 vizioneze ultimul videoclip, deci dac\u0103 youtuberul are 20.000 de abona\u021bi, ultimul videoclip ar trebui s\u0103 aib\u0103 5000 de vizualiz\u0103ri<\/li>\n\n\n\n<li><strong>Comentarii<\/strong> \u2013 la fel ca la Instagram, este important s\u0103 existe comentarii sub videoclip; dac\u0103 nu sunt, \u00eenseamn\u0103 c\u0103 influencerul nu are o comunitate puternic\u0103 pe YouTube<\/li>\n\n\n\n<li><strong>Aprecieri<\/strong> \u2013 dac\u0103 vezi c\u0103 cineva a dat dislike, nu e nicio problem\u0103, fiecare influencer are opozan\u021bii lui \u00eenver\u0219una\u021bi; dar dac\u0103 vezi c\u0103 sunt prea mul\u021bi, cel mai probabil nu vrei s\u0103 lucrezi cu acel youtuber<\/li>\n\n\n\n<li><strong>Experien\u021ba cu reclama<\/strong> \u2013 parcurge videoclipurile \u0219i vezi cum prezint\u0103 youtuberul produsele pe care le are \u00een cadrul colabor\u0103rilor; poate descoperi c\u0103 un astfel de stil nu \u00ee\u021bi place. Uneori este mai bine s\u0103 dai prioritate youtuberilor cu mai pu\u021bini abona\u021bi, care reu\u0219esc s\u0103 prezinte produsul mult mai profesionist. Doar nu vrei ca un youtuber s\u0103 \u00ee\u021bi afecteze brandul<\/li>\n\n\n\n<li><strong>Cere \u00eentotdeauna statisticile<\/strong> \u2013 nu e nimic mai r\u0103u dec\u00e2t o reclam\u0103 prost targetat\u0103, a\u0219a c\u0103 cere-i mereu youtuberului statisticile despre abona\u021bii s\u0103i<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cat_costa_o_colaborare_cu_un_youtuber\"><\/span><strong>C\u00e2t cost\u0103 o colaborare cu un youtuber?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La fel ca \u00een cazul Instagramului, pre\u021burile difer\u0103 considerabil. Youtuberii la \u00eenceput de drum \u00ee\u021bi vor prezenta produsul \u00een schimbul produsului oferit sau pentru c\u00e2teva zeci de euro, iar youtuberii mai mari pot cere \u0219i c\u00e2teva mii de euro pentru un singur videoclip.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Este_Facebook_mort\"><\/span>Este Facebook mort?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Da \u0219i nu. Din nou, trebuie s\u0103 parcurgi pagina de Facebook a influencerului \u0219i s\u0103 o evaluezi temeinic.<\/strong> Cel mai bine este s\u0103 ceri de la influencer statistica reach-ului post\u0103rilor sale. Reach-ul organic pe Facebook a fost redus aproape la minimum, de aceea o mul\u021bime de influenceri nu \u00eei mai acord\u0103 aten\u021bie, dar pagini de Facebook de succes se pot g\u0103si.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grupurile_de_Facebook\"><\/span>Grupurile de Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mult mai interesant este dac\u0103 influencerul de\u021bine un <strong>grup de Facebook activ.<\/strong> Poate fi vorba, de exemplu, despre un grup de c\u0103l\u0103torii sau un grup despre sl\u0103bit. <strong>Astfel de grupuri pot fi interesante \u00eenc\u0103 de la 500 de membri.<\/strong> De ce? \u00cen grup se adun\u0103 oameni cu un interes \u00eengust, ceea ce, desigur, ne convine cel mai mult nou\u0103, oamenilor din marketing. Asigur\u0103-te \u00eens\u0103 c\u0103 acea comunitate este activ\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_lucrezi_cu_influenceri\"><\/span>Cum s\u0103 lucrezi cu influenceri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00cenainte s\u0103 \u00eencepi s\u0103 contactezi influenceri cu o ofert\u0103 de colaborare, creeaz\u0103-\u021bi un tabel simplu.<\/strong> Adaug\u0103 \u00een el coloanele: Nume, e-mail, adres\u0103, Instagram, followeri\/engagement Instagram, blog, YouTube, FB, Contactat (data), Trimis (Da\/nu), rezultate, satisfac\u021bie, observa\u021bii.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673da9a6da&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673da9a6da\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"2048\" height=\"395\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/tabulka_blogeru_seznam-2048x395.png\" alt=\"Tabelul t\u0103u cu bloggeri poate ar\u0103ta, de exemplu, a\u0219a\" class=\"wp-image-56087\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tabelul t\u0103u cu bloggeri poate ar\u0103ta, de exemplu, a\u0219a<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este important s\u0103 ai o imagine de ansamblu asupra influencerilor cu care vrei s\u0103 colaborezi, s\u0103 le urm\u0103re\u0219ti eventualele rezultate \u0219i s\u0103 \u00ee\u021bi notezi c\u00e2t de mul\u021bumit e\u0219ti de modul \u00een care au prezentat produsul.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_ii_contactezi_corect\"><\/span>Cum s\u0103 \u00eei contactezi corect<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Majoritatea influencerilor au un e-mail pe re\u021belele sociale sau pe site-ul lor, dar <strong>\u00eei po\u021bi contacta \u0219i direct pe re\u021beaua social\u0103 respectiv\u0103.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regula este c\u0103, cu c\u00e2t un blogger este mai cunoscut, cu at\u00e2t mai probabil ca mesajul t\u0103u s\u0103 se piard\u0103, de aceea la influencerii mai mari alegem \u00eentotdeauna mai degrab\u0103 e-mailul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nu scrie niciodat\u0103 un mesaj sau e-mail de tipul \u201eDrag\u0103 bloggeri\u021b\u0103, drag blogger,\u201d \u2013 astfel de mesaje influencerii le \u0219terg imediat.<\/strong> F\u0103-\u021bi temele, adreseaz\u0103-te lor pe nume, spune-le de ce vrei s\u0103 colaborezi tocmai cu ei. Fie c\u0103 \u00ee\u021bi place sau nu, astfel de mesaje primesc probabil zeci pe s\u0103pt\u0103m\u00e2n\u0103 \u0219i, la fel cum \u00eei alegi tu pe ei, te aleg \u0219i ei pe tine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contractele\"><\/span>Contractele<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poate te-ai mira de c\u00e2te ori se \u00eent\u00e2mpl\u0103 s\u0103 trimi\u021bi un produs, s\u0103 a\u0219tep\u021bi \u0219i s\u0103 nu prime\u0219ti nimic. <strong>Dac\u0103 e vorba de un produs ieftin, treci peste, \u00ee\u021bi faci o noti\u021b\u0103 negativ\u0103 la acel influencer \u0219i cu asta basta.<\/strong> Dac\u0103 \u00eens\u0103 e vorba de produse mai scumpe sau chiar s-a convenit o recompens\u0103 b\u0103neasc\u0103, \u00ee\u021bi recomand\u0103m s\u0103 sprijini \u00eentotdeauna colaborarea pe un contract, \u00een care s\u0103 stabile\u0219ti urm\u0103toarele lucruri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce produs oferi \u0219i la ce valoare<\/li>\n\n\n\n<li>La ce rezultate se angajeaz\u0103 influencerul<\/li>\n\n\n\n<li>P\u00e2n\u0103 c\u00e2nd trebuie s\u0103 le \u00eendeplineasc\u0103<\/li>\n\n\n\n<li>Ce se \u00eent\u00e2mpl\u0103 dac\u0103 influencerul nu respect\u0103 ceea ce s-a angajat (\u00een mod standard, la \u00eenc\u0103lcare achit\u0103 valoarea de pia\u021b\u0103 a produselor pe care le-a primit)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nu_dicta_influencerului_ce_sa_scrie\"><\/span>Nu dicta influencerului ce s\u0103 scrie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vedem deseori firme care adaug\u0103 \u00een contract <strong>c\u0103 influencerul nu are voie s\u0103 vorbeasc\u0103 negativ despre firm\u0103, ci doar neutru sau pozitiv.<\/strong> Un influencer \u00eens\u0103 probabil nu \u00ee\u021bi va semna asta (cel pu\u021bin noi nu am semna) dac\u0103 nu \u00ee\u021bi cunoa\u0219te produsul. Po\u021bi \u00eens\u0103 ad\u0103uga condi\u021bii de reziliere a contractului \u00een cazul \u00een care produsul nu \u00eei convine influencerului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen general, cu influencerii <strong>ne \u00een\u021belegem astfel \u00eenc\u00e2t, dac\u0103 produsul nu le \u00eendepline\u0219te din vreun motiv a\u0219tept\u0103rile, vom fi bucuro\u0219i s\u0103 primim un feedback privat.<\/strong> Eventual, pute\u021bi conveni \u0219i asupra return\u0103rii produsului.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un influencer de calitate nu minte \u0219i nu promoveaz\u0103 nimic din ce nu \u00eei convine. Tocmai datorit\u0103 acestui fapt o colaborare reu\u0219it\u0103 cu influenceri este at\u00e2t de valoroas\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Colaborarea_prin_agentii_%E2%80%93_da_sau_nu\"><\/span>Colaborarea prin agen\u021bii \u2013 da sau nu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5673da9b567&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5673da9b567\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"560\" height=\"315\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Agentury_spoluprace_s_influencery.jpg\" alt=\"Exist\u0103 agen\u021bii specializate \u00een colabor\u0103ri cu influenceri\" class=\"wp-image-56088\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exist\u0103 agen\u021bii specializate \u00een colabor\u0103ri cu influenceri<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103 c\u00e2teva agen\u021bii specializate \u00een colaborarea cu influenceri. Acestea sunt potrivite mai degrab\u0103 pentru colabor\u0103ri cu influencerii mari pe care \u00eei reprezint\u0103, deoarece serviciile lor sunt destul de scumpe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_sa_ceri_de_la_agentii\"><\/span>Ce s\u0103 ceri de la agen\u021bii?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agen\u021biile ar trebui s\u0103 \u00ee\u021bi prezinte un tabel cu influenceri, care s\u0103 con\u021bin\u0103 urm\u0103toarele informa\u021bii:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagrameri\"><\/span><strong>Instagrameri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engagement rate-ul instagramerilor; <strong>o agen\u021bie de calitate nu \u00ee\u021bi calculeaz\u0103 pre\u021bul dup\u0103 num\u0103rul de followeri, ci dup\u0103 num\u0103rul de followeri raportat la engagement rate<\/strong><\/li>\n\n\n\n<li>Date demografice<\/li>\n\n\n\n<li>Limba (dac\u0103 instagramerul scrie \u00een englez\u0103, iar tu te concentrezi pe pia\u021ba din Rom\u00e2nia, nu are sens pentru tine)<\/li>\n\n\n\n<li>Reach-ul Stories-urilor \u0219i al post\u0103rilor<\/li>\n\n\n\n<li>Num\u0103rul mediu de like-uri \u0219i comentarii pe postare<\/li>\n\n\n\n<li>Num\u0103rul mediu de click-uri de la influencer c\u0103tre pagina ta<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bloggeri\"><\/span><strong>Bloggeri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Num\u0103rul lunar de cititori ai blogului \u0219i orientarea principal\u0103<\/strong> &#8211; vizitatori unici \u0219i timpul mediu petrecut pe pagin\u0103<\/li>\n\n\n\n<li>Garan\u021bia c\u0103 blogul nu con\u021bine obstacole tehnice &#8211; de exemplu, securizare SSL nefunc\u021bional\u0103 (\u00een acest caz, browserul \u00ee\u021bi semnaleaz\u0103 c\u0103 te conectezi nesecurizat la pagin\u0103 \u0219i deseori nu te las\u0103 deloc s\u0103 intri)<\/li>\n\n\n\n<li><strong>Pozi\u021bia blogului \u00een raport cu concuren\u021ba local\u0103<\/strong><\/li>\n\n\n\n<li>Un exemplu de recenzie dintr-o colaborare anterioar\u0103 \u0219i rezultatele ei &#8211; colabor\u0103rile pe blog sunt de fapt foarte u\u0219or de m\u0103surat<\/li>\n\n\n\n<li>10 cuvinte-cheie principale din organic search<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Youtuberi\"><\/span>Youtuberi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Num\u0103rul de abona\u021bi \/ vizualiz\u0103ri ale ultimului videoclip<\/strong><\/li>\n\n\n\n<li>Date demografice<\/li>\n\n\n\n<li>Orientarea<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_nu_colaboram_cu_agentiile\"><\/span>De ce nu colabor\u0103m cu agen\u021biile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Noi am decis s\u0103 nu colabor\u0103m cu agen\u021bii (at\u00e2t din pozi\u021bia de bloggeri, c\u00e2t \u0219i din pozi\u021bia clien\u021bilor no\u0219tri) dup\u0103 ce am \u00eencercat c\u00e2teva colabor\u0103ri. <strong>Pe l\u00e2ng\u0103 problemele de natur\u0103 tehnic\u0103<\/strong> (codul de m\u0103surare al agen\u021biei, care ar fi trebuit s\u0103 se ocupe de m\u0103surarea num\u0103rului de cititori, \u00eencetinea \u00eenc\u0103rcarea blogului \u0219i genera zeci de erori \u00een analizele SEO), <strong>ne-am \u00eent\u00e2lnit \u0219i cu oferte f\u0103r\u0103 sens \u0219i cu o doz\u0103 de ignoran\u021b\u0103 fa\u021b\u0103 de propriul domeniu.<\/strong> De ce calculeaz\u0103 agen\u021biile pre\u021bul colabor\u0103rii dup\u0103 num\u0103rul de fani? Doar nu are niciun sens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_colaborezi_cu_influencerii_%E2%80%9Ealtfel%E2%80%9D\"><\/span>Cum s\u0103 colaborezi cu influencerii \u201ealtfel\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pentru bugete mai mici po\u021bi folosi aplica\u021bii de tipul celor unde influencerii se \u00eenscriu singuri.<\/strong> Astfel de colabor\u0103ri sunt \u00eens\u0103 mai pu\u021bin personale, influencerii nu trec prin filtrul t\u0103u atent \u0219i pot fi \u00een final mai pu\u021bin eficiente. Pe de alt\u0103 parte, \u00ee\u021bi economisesc o gr\u0103mad\u0103 de munc\u0103 \u0219i pot fi o modalitate de a-\u021bi duce rapid brandul \u00een fa\u021ba oamenilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Si_ce_faci_cand_un_influencer_te_contacteaza_direct_in_nume_propriu\"><\/span>\u0218i ce faci c\u00e2nd un influencer te contacteaz\u0103 direct, \u00een nume propriu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dac\u0103 te contacteaz\u0103 un influencer, cere-i a\u0219a-numitul media kit (exemplu <a href=\"https:\/\/loudavymkrokem.cz\/media-kit\/\">al nostru<\/a>), care ar trebui s\u0103 con\u021bin\u0103 toate statisticile necesare men\u021bionate mai sus.<\/strong> Dac\u0103 nu sunt acolo sau influencerul nu are un media kit, deja asta spune ceva. Nu \u00eenseamn\u0103 \u00eens\u0103 c\u0103 ar trebui s\u0103 renun\u021bi imediat la acel influencer. Parcurge-i profilurile \u0219i, dac\u0103 \u021bi se pare c\u0103 o colaborare ar putea func\u021biona, cere-i statistici suplimentare sau f\u0103-\u021bi singur o analiz\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ei bine, cam asta ar fi, destul de cuprinz\u0103tor. Dac\u0103 ai \u00eentreb\u0103ri suplimentare, scrie-ne \u00een comentarii. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 ai vrea s\u0103 colaborezi cu noi, nu ezita s\u0103 ne <a href=\"http:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noopener\"><strong>contactezi<\/strong>.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BONUS_Curs_online_de_drept_in_influencer_marketing\"><\/span>BONUS: Curs online de drept \u00een influencer marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pu\u021bini se asigur\u0103 c\u0103 o <strong>colaborare cu un influencer<\/strong> cu un brand sau o agen\u021bie este <strong>corect\u0103 din punct de vedere legal<\/strong>. Iar acest lucru, pe l\u00e2ng\u0103 problemele cu autorit\u0103\u021bile, poate provoca ne\u00eencrederea urm\u0103ritorilor \u00een influencer \u0219i \u00een brand \u0219i poate p\u0103rea neprofesionist din partea agen\u021biei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cursul online al Petrei Dolej\u0161ov\u00e1, <a href=\"https:\/\/kurzeo.com\/online-kurz\/online-kurz-pravo-v-influencer-marketingu-petra-dolejsova\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\">Dreptul \u00een influencer marketing<\/a><\/strong>, \u00eei este util oric\u0103rui <strong>marketer, influencer sau brand manager<\/strong> care vrea s\u0103 \u00ee\u0219i fac\u0103 treaba <strong>calitativ \u0219i \u00een limitele legii<\/strong>. Cursul este scurt, doar 30 de minute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce vei afla \u00een curs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cum trebuie \u0219i cum nu trebuie marcate colabor\u0103rile<\/li>\n\n\n\n<li>Ce este influencer marketing din punct de vedere legal<\/li>\n\n\n\n<li>Ce produse \u0219i bunuri nu au voie s\u0103 promoveze influencerii<\/li>\n\n\n\n<li>Ce este \u0219i ce nu este reclam\u0103 la un influencer<\/li>\n\n\n\n<li>Cum s\u0103 gestionezi barterele \u0219i cadourile<\/li>\n\n\n\n<li>La ce s\u0103 fii atent \u00een colabor\u0103rile cu influenceri<\/li>\n\n\n\n<li>Cum ar trebui s\u0103 arate contractele cu influencerii<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kurzeo.com\/online-kurz\/online-kurz-pravo-v-influencer-marketingu-petra-dolejsova\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/petra-dolejsova-pravo-v-influencer-marketingu-vimeo-nahled.jpg\" alt=\"Curs online de drept \u00een influencer marketing cu Petra Dolej\u0161ov\u00e1\" class=\"wp-image-58443\" title=\"\"><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketingul cu influenceri c\u00e2\u0219tig\u0103 tot mai mult\u0103 popularitate. Cum colaborezi corect cu influenceri, youtuberi, instagrameri \u0219i bloggeri? \u00ce\u021bi ar\u0103t\u0103m pas cu pas.<\/p>\n","protected":false},"author":3,"featured_media":58012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Colaborarea cu influenceri: ghidul complet","rank_math_description":"Vrei s\u0103 colaborezi cu influenceri, youtuberi \u0219i bloggeri f\u0103r\u0103 s\u0103 arunci bani? Descoper\u0103 cum alegi influencerul potrivit \u0219i evi\u021bi capcanele. Cite\u0219te ghidul!","rank_math_focus_keyword":"influenceri","rank_math_seo_score":""},"categories":[2049],"tags":[],"class_list":["post-311431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ro"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2019\/02\/3.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/ro\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/comments?post=311431"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311431\/revisions"}],"predecessor-version":[{"id":311442,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311431\/revisions\/311442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media\/58012"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media?parent=311431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/categories?post=311431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/tags?post=311431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}