{"id":311036,"date":"2022-12-03T17:14:55","date_gmt":"2022-12-03T16:14:55","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/date-firma-business-intelligence\/"},"modified":"2026-07-13T17:38:01","modified_gmt":"2026-07-13T15:38:01","slug":"date-firma-business-intelligence","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/ro\/date-firma-business-intelligence\/","title":{"rendered":"Cum s\u0103 \u00eenve\u021bi s\u0103 cite\u0219ti datele firmei? Mergi la un curs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nu merg des la cursuri. \u00cen ziua de azi, s\u0103 stau opt ore \u00eenchis \u00eentr-o sal\u0103 de curs mi se pare de obicei o pierdere de timp. Asta \u00eens\u0103 nu se aplic\u0103 cursurilor specializate, care \u00eemi rezolv\u0103 o problem\u0103 concret\u0103. Iar eu aveam exact o astfel de problem\u0103: aveam multe <strong>date de firm\u0103<\/strong>, dar nu \u0219tiam s\u0103 lucrez suficient de bine cu ele.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/ro\/date-firma-business-intelligence\/#Problema_mea_avem_multe_date_in_firma_dar_nu_stiu_sa_lucrez_suficient_de_bine_cu_ele\" >Problema mea: avem multe date \u00een firm\u0103, dar nu \u0219tiu s\u0103 lucrez suficient de bine cu ele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/ro\/date-firma-business-intelligence\/#Business_Intelligence_conducerea_firmei_pe_baza_datelor\" >Business Intelligence: conducerea firmei pe baza datelor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/ro\/date-firma-business-intelligence\/#Keboola_extractorul_de_date_din_orice_sistem\" >Keboola: extractorul de date din orice sistem<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/ro\/date-firma-business-intelligence\/#La_ce_se_poate_folosi\" >La ce se poate folosi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/ro\/date-firma-business-intelligence\/#Cum_modifici_transformi_datele\" >Cum modifici \/ transformi datele?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/ro\/date-firma-business-intelligence\/#Cum_vizualizezi_datele\" >Cum vizualizezi datele?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/ro\/date-firma-business-intelligence\/#Linkuri\" >Linkuri<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problema_mea_avem_multe_date_in_firma_dar_nu_stiu_sa_lucrez_suficient_de_bine_cu_ele\"><\/span>Problema mea: avem multe date \u00een firm\u0103, dar nu \u0219tiu s\u0103 lucrez suficient de bine cu ele<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La <a href=\"https:\/\/www.nanospace.cz\" target=\"_blank\" rel=\"noopener\"><strong>nanoSPACE<\/strong><\/a> avem \u00eentreaga firm\u0103 construit\u0103 din multe solu\u021bii par\u021biale, nu avem un sistem central (de exemplu un ERP) care s\u0103 gestioneze totul. <strong>Puzzle-ul nostru func\u021bioneaz\u0103 bine, proces\u0103m lini\u0219tit zeci de mii de comenzi pe lun\u0103 la o frac\u021biune din pre\u021bul solu\u021biilor robuste, dar are \u0219i p\u0103r\u021bile lui slabe.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cea mai mare dintre ele este fragmentarea datelor.<\/strong> Comenzile ne intr\u0103 \u00een Shoptet, retururile \u00een Retino, e-mailingul \u00eel trimitem prin Ecomail, documentele contabile ajung \u00een Flexibee, Amazon \u00eel gestion\u0103m prin Expando, managementul proiectelor \u00eel rezolv\u0103m prin <a href=\"https:\/\/loudavymkrokem.cz\/freelo-recenze\/\"><strong>Freelo<\/strong><\/a>, comenzile B2B sunt jum\u0103tate \u00een Shoptet \u0219i jum\u0103tate direct \u00een contabilitate\u2026 a\u0219 putea continua \u00eenc\u0103 mult timp a\u0219a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0218i nici nu mai vorbesc de faptul c\u0103 <strong>Shoptet nu are niciun modul potrivit pentru analize mai profunde ale datelor despre comenzi sau clien\u021bi<\/strong> \u2014 la analiza RFM putem renun\u021ba din start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Toate acestea \u00eengreuneaz\u0103 extrem de mult evaluarea performan\u021bei \u00eentregii firme<\/strong> \u0219i duc la faptul c\u0103 avem cel pu\u021bin o sut\u0103 de tabele \u00een Excel \u0219i Google Sheets, unde \u021binem separat diverse date despre performan\u021b\u0103, pe care apoi le combin cu greu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dup\u0103 ultimul val de covid, c\u00e2nd situa\u021bia din firm\u0103 s-a mai lini\u0219tit, am avut mai mult timp pentru analitic\u0103 \u0219i am \u00eenceput s\u0103 m\u0103 ocup mai \u00een profunzime de diverse rapoarte, de exemplu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cifra de afaceri \/ profitul fiec\u0103rui canal de marketing, cur\u0103\u021bat de retururi \u0219i reclama\u021bii<\/li>\n\n\n\n<li>Urm\u0103rirea evolu\u021biei marjelor \u00een timp, p\u00e2n\u0103 la nivelul produselor individuale<\/li>\n\n\n\n<li>Distribuirea automat\u0103 a cupoanelor de reducere, urm\u0103rirea performan\u021bei<\/li>\n\n\n\n<li>Analiza RFM, segmentarea clien\u021bilor, cohorte\n<ul class=\"wp-block-list\">\n<li>Definirea traffic builders etc.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Analiza financiar\u0103, analiza costurilor, urm\u0103rirea \u0219i predic\u021bia cashflow-ului (de exemplu, calcularea automat\u0103 a valorii ramburselor livrate, dar \u00eenc\u0103 ne\u00eencasate)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fiecare astfel de raport \u00eensemna pentru mine o gr\u0103mad\u0103 de exporturi \u0219i combinarea unor date eterogene \u00een Excel, iar rezultatul nici m\u0103car nu prea aveam \u00eencredere \u00een el.<\/strong> Bine\u00een\u021beles c\u0103 \u0219tiam c\u0103 exist\u0103 o cale de a construi \u00eentregul sistem de la zero: s\u0103 conectez datele din toate sistemele, s\u0103 le cur\u0103\u021b de valorile extreme \u0219i s\u0103 raportez \u00een PowerBI sau Looker.&nbsp;<strong>Dar cum?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_Intelligence_conducerea_firmei_pe_baza_datelor\"><\/span>Business Intelligence: conducerea firmei pe baza datelor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen acel moment mi-a picat \u00een cale o invita\u021bie la un curs numit <a href=\"https:\/\/academy.taste.cz\/posunte-svou-datovou-analyzu-za-hranice-excelu\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00cempinge-\u021bi analiza de date dincolo de Excel<\/strong><\/a>. Cursul promitea c\u0103 voi \u00eenv\u0103\u021ba \u00een sf\u00e2r\u0219it s\u0103 fac ordine \u00een datele de firm\u0103, de marketing, de clien\u021bi \u0219i financiare. A\u0219a c\u0103 m-am dus \ud83d\ude0e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cursul era exact pentru mine!<\/strong> Nu sunt tocmai un analfabet \u00een materie de date, avem \u00een firm\u0103 propriul depozit de date \u0219i c\u00e2teva rapoarte personalizate pe care le-am pus la punct deja \u00eempreun\u0103 cu <a href=\"https:\/\/digitalniarchitekti.cz\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Digit\u00e1ln\u00ed architekti<\/strong><\/a> \u2014 dar \u00eemi lipsea o perspectiv\u0103 mai ampl\u0103 \u0219i o imagine de ansamblu asupra a tot ce pot face cu datele din sistemele noastre. Iar asta am aflat la curs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cursul este ghidat de <a href=\"https:\/\/academy.taste.cz\/premysl-horacek\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>P\u0159emek Hor\u00e1\u010dek<\/strong><\/a>, dup\u0103 p\u0103rerea mea un specialist experimentat \u00een Business Intelligence. Tr\u0103ie\u0219te din faptul c\u0103 une\u0219te pentru firme sursele de date \u0219i caut\u0103 corela\u021bii \u00een ele, datorit\u0103 c\u0103rora clien\u021bii \u00eenva\u021b\u0103 s\u0103 conduc\u0103 firma nu dup\u0103 instinct, ci pe baza datelor concrete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keboola_extractorul_de_date_din_orice_sistem\"><\/span>Keboola: extractorul de date din orice sistem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 ar fi s\u0103 iau un singur lucru de la acest curs, ar fi acesta: <strong>f\u0103-\u021bi un cont Keboola<\/strong>! Keboola este instrumentul de care aveam nevoie. Permite desc\u0103rcarea periodic\u0103 a datelor din orice surs\u0103; eu am conectat urm\u0103toarele surse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics<\/li>\n\n\n\n<li>Google Ads<\/li>\n\n\n\n<li>Facebook Ads<\/li>\n\n\n\n<li>Sklik<\/li>\n\n\n\n<li>Shoptet<\/li>\n\n\n\n<li>Flexibee<\/li>\n\n\n\n<li>Marketing Miner<\/li>\n\n\n\n<li>Google Sheets<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keboola se conecteaz\u0103 la fiecare surs\u0103 prin intermediul API-ului \u0219i descarc\u0103 datele solicitate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Datele pot fi transformate \u00een Keboola (cu ajutorul SQL sau R, comenzile de baz\u0103 le pred\u0103 P\u0159emek la curs) \u0219i apoi salvate sau exportate \u00eentr-un spa\u021biu de stocare \u2014 eu export \u00een Google BigQuery, dar merge \u0219i \u00een Google Sheets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>O transformare poate fi, de exemplu, cur\u0103\u021barea de valorile extreme (eliminarea comenzilor de test, comenzile excep\u021bionale de 20 000 \u20ac etc.), combinarea datelor din diferite tabele prin intermediul unui ID comun<\/em>) <em>sau orice alt\u0103 modificare pe care trebuie s\u0103 o faci.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_ce_se_poate_folosi\"><\/span><strong>La ce se poate folosi?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La preg\u0103tirea datelor pentru orice raport pe care \u00eel po\u021bi construi din datele tale; iat\u0103 ce am realizat \/ am de g\u00e2nd s\u0103 realizez eu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cur\u0103\u021barea datelor din sistemele de publicitate de comenzile anulate \/ returnate<\/li>\n\n\n\n<li>Crearea unui raport automatizat al cupoanelor folosite, cu calcularea reducerii reale acordate \u0219i a marjei ob\u021binute<\/li>\n\n\n\n<li>Calcularea marjelor fiec\u0103rei comenzi \u0219i gruparea lor (\u00eemp\u0103r\u021birea comenzilor dup\u0103 m\u0103rime \/ marj\u0103)<\/li>\n\n\n\n<li>Analiza RFM pe datele despre clien\u021bi desc\u0103rcate din Shoptet<\/li>\n\n\n\n<li>Dashboard de cashflow \u00eembog\u0103\u021bit cu date despre ramburse<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>La curs se discut\u0103 \u0219i despre Google BigQuery, un instrument similar pentru extragerea \u0219i modificarea datelor. Pentru anumite utiliz\u0103ri este probabil mai potrivit, dar pentru utilizatorul obi\u0219nuit nu este at\u00e2t de intuitiv<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_modifici_transformi_datele\"><\/span><strong>Cum modifici \/ transformi datele?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Din p\u0103cate nu vei sc\u0103pa de pu\u021bin\u0103 programare.<\/strong> Big data \u00eenseamn\u0103 tabele mari, a\u0219a c\u0103 e nevoie s\u0103 \u0219tii bazele SQL sau R. Ambele se discut\u0103 la curs, iar dup\u0103 curs am primit un \u201echeat sheet&#8221; cu comenzile de baz\u0103. Nu am ambi\u021bia s\u0103 \u00eenv\u0103\u021b aceste limbaje \u00een profunzime, dar datorit\u0103 cursului am o imagine de ansamblu suficient\u0103 c\u00e2t s\u0103 \u0219tiu ce \u0219i \u00een ce m\u0103sur\u0103 s\u0103 cer de la anali\u0219tii no\u0219tri de date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00cen plus, Keboola preg\u0103te\u0219te \u0219abloane pentru extragerea simpl\u0103 a datelor.<\/strong> Aceast\u0103 func\u021bie este momentan \u00een versiune beta, dar are deja c\u00e2teva scheme de baz\u0103 pentru combinarea datelor din sistemele de publicitate \u0219i trimiterea lor c\u0103tre Google Sheets sau PowerBI. <strong>A\u0219adar, pentru cele mai frecvente utiliz\u0103ri, \u00een viitorul apropiat nu va mai fi nevoie deloc de programare.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_vizualizezi_datele\"><\/span><strong>Cum vizualizezi datele?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd ai datele preg\u0103tite, vrei s\u0103 le vizualizezi cumva \u2014 de aceea faci toate acestea. Marketerii cunosc sigur Looker (Google Data Studio), pe care \u00eel folosesc \u0219i eu din plin pentru tot felul de rapoarte de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mai mult m-a atras \u00eens\u0103 PowerBI, pe care p\u00e2n\u0103 acum (mai ales din cauza faptului c\u0103 nu ruleaz\u0103 pe Mac \ud83d\ude0e) l-am ignorat cu succes. Dup\u0103 ce am absolvit cursul, am \u00een\u021beles c\u0103 Looker este doar un fel de versiune demo a PowerBI \u0219i, de\u0219i cele dou\u0103 sisteme se apropie tot mai mult, PowerBI \u00eenc\u0103 are un avantaj.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a566deba8cca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a566deba8cca\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/bc-hospodareni-spolecnosti.png\" alt=\"Exemplu de vizualizare a datelor \u00een PowerBI\" class=\"wp-image-58411\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplu de vizualizare a datelor \u00een PowerBI<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La curs am petrecut \u00een total 8 ore, pe care le consider o investi\u021bie bun\u0103. Am plecat de acolo cu o nou\u0103 perspectiv\u0103 asupra datelor de firm\u0103 \u0219i a modului de a lucra cu ele. \u00cen timpul liber \u00eencerc s\u0103-mi creez propriile rapoarte \u0219i preg\u0103tesc treptat noi cerin\u021be pentru <a href=\"https:\/\/digitalniarchitekti.cz\" target=\"_blank\" rel=\"noopener\">Digit\u00e1ln\u00ed architekti<\/a>, pentru c\u0103 simt c\u0103 e timpul s\u0103 ducem analitica noastr\u0103 la nivelul urm\u0103tor \ud83d\ude0e<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Linkuri\"><\/span>Linkuri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/academy.taste.cz\" target=\"_blank\" rel=\"noopener\"><strong>Taste Academy<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/academy.taste.cz\/posunte-svou-datovou-analyzu-za-hranice-excelu\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Link c\u0103tre curs \u0219i datele actuale<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.linkedin.com\/company\/tastecz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taste LinkedIn<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/p\u0159emysl-hor\u00e1\u010dek-1ab6a3139\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>P\u0159emek Hor\u00e1\u010dek<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nu merg des la cursuri, dar aveam o problem\u0103 concret\u0103: multe date de firm\u0103 \u0219i nicio idee bun\u0103 cum s\u0103 lucrez cu ele. Iat\u0103 cum m-a ajutat un curs de Business Intelligence.<\/p>\n","protected":false},"author":2,"featured_media":59692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Date firm\u0103: cum s\u0103 le cite\u0219ti corect cu BI","rank_math_description":"Ai multe date de firm\u0103, dar nu \u0219tii cum s\u0103 le folose\u0219ti? Descoper\u0103 cum un curs de Business Intelligence \u0219i instrumente ca Keboola \u00ee\u021bi pot pune ordine \u00een date!","rank_math_focus_keyword":"date firm\u0103","rank_math_seo_score":""},"categories":[2049],"tags":[],"class_list":["post-311036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ro"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/bc-hospodareni-spolecnosti.png","author_info":{"display_name":"Luk\u00e1\u0161 Kone\u010dn\u00fd","author_link":"https:\/\/loudavymkrokem.cz\/ro\/author\/lukas-konecny\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/comments?post=311036"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311036\/revisions"}],"predecessor-version":[{"id":311038,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/311036\/revisions\/311038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media\/59692"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media?parent=311036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/categories?post=311036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/tags?post=311036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}