{"id":310295,"date":"2022-07-22T16:23:05","date_gmt":"2022-07-22T14:23:05","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/marketing-continut-sfaturi\/"},"modified":"2026-07-13T17:03:04","modified_gmt":"2026-07-13T15:03:04","slug":"marketing-continut-sfaturi","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/","title":{"rendered":"30 de sfaturi pentru un marketing de con\u021binut de succes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00cenc\u0103 din 1996, Bill Gates spunea c\u0103 \u201econtent is king\u201d (con\u021binutul este rege)<strong>. Un marketing de con\u021binut de calitate (<a href=\"https:\/\/ro.wikipedia.org\/wiki\/Marketing_de_con\u021binut\" target=\"_blank\" data-schema-attribute=\"about\" rel=\"noreferrer noopener nofollow\">marketing de con\u021binut<\/a>) este cea mai bun\u0103 investi\u021bie pe care o po\u021bi face pentru brandul t\u0103u.<\/strong> Cre\u0219te notorietatea m\u0103rcii, \u00eei construie\u0219te credibilitatea, dar <strong>mai ales, un marketing de con\u021binut bun aduce mai mul\u021bi bani dec\u00e2t orice reclam\u0103 pl\u0103tit\u0103.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">Un articol de blog bine realizat <\/a><\/strong>sau un videoclip informativ poate aduce venituri chiar \u0219i ani de zile, f\u0103r\u0103 s\u0103 fie nevoie s\u0103 investe\u0219ti constant bani \u00een el.&nbsp;<strong>Hai s\u0103 vedem ce se ascunde de fapt sub termenul de marketing de con\u021binut (content marketing) \u0219i cum s\u0103 \u00eel faci eficient.<\/strong>&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a566dc932ca8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a566dc932ca8\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/tvoreni-kvalitniho-obsahu.jpg\" alt=\"Crearea de con\u021binut de calitate\" class=\"wp-image-57956\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Crearea de con\u021binut este doar o parte a marketingului de con\u021binut<\/figcaption><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#Ce_este_marketingul_de_continut_content_marketing\" >Ce este marketingul de con\u021binut (content marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#Ce_se_considera_a_fi_marketing_de_continut\" >Ce se consider\u0103 a fi marketing de con\u021binut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#De_ce_sa_te_ocupi_de_marketingul_de_continut\" >De ce s\u0103 te ocupi de marketingul de con\u021binut?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#30_de_sfaturi_pentru_un_marketing_de_continut_de_calitate\" >30 de sfaturi pentru un marketing de con\u021binut de calitate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#1_Pregateste-ti_o_strategie_de_continut_content_strategy\" >1) Preg\u0103te\u0219te-\u021bi o strategie de con\u021binut (content strategy)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#2_Stabileste-ti_obiective_realiste\" >2) Stabile\u0219te-\u021bi obiective realiste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#3_Defineste-ti_Tone_of_Voice_%E2%80%93_cum_vorbeste_brandul_tau\" >3) Define\u0219te-\u021bi Tone of Voice&nbsp;&nbsp;\u2013 cum vorbe\u0219te brandul t\u0103u&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#4_Fa-ti_un_audit_de_continut\" >4) F\u0103-\u021bi un audit de con\u021binut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#5_Creeaza-ti_o_persona\" >5) Creeaz\u0103-\u021bi o persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#6_Realizeaza_o_analiza_a_concurentei\" >6) Realizeaz\u0103 o analiz\u0103 a concuren\u021bei<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#7_Implica_suportul_pentru_clienti\" >7) Implic\u0103 suportul pentru clien\u021bi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#8_Lucreaza_cu_analiza_cuvintelor-cheie\" >8) Lucreaz\u0103 cu analiza cuvintelor-cheie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#9_Prioritizeaza_continutul_cu_cel_mai_mare_potential_de_business\" >9) Prioritizeaz\u0103 con\u021binutul cu cel mai mare poten\u021bial de business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#10_Tine_un_calendar_de_marketing_functional\" >10) \u021aine un calendar de marketing func\u021bional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#11_Creeaza_continut_simplu_si_usor_de_inteles\" >11) Creeaz\u0103 con\u021binut simplu \u0219i u\u0219or de \u00een\u021beles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#_12_Ocupa-te_de_linkbuilding\" >&nbsp;12) Ocup\u0103-te de linkbuilding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#13_Pregateste_automatizari_de_e-mail\" >13) Preg\u0103te\u0219te automatiz\u0103ri de e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#14_Fa_brainstorming_in_cadrul_firmei\" >14) F\u0103 brainstorming \u00een cadrul firmei<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#15_Actualizeaza_continutul_existent\" >15) Actualizeaz\u0103 con\u021binutul existent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#16_Realizeaza_interviuri\" >16)&nbsp;Realizeaz\u0103 interviuri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#17_Creeaza_webinare\" >17) Creeaz\u0103 webinare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#18_Interconecteaza_continutul\" >18) Interconecteaz\u0103 con\u021binutul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#19_Foloseste_un_singur_continut_pentru_mai_multe_canale\" >19) Folose\u0219te un singur con\u021binut pentru mai multe canale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#20_Acorda_timp_titlurilor\" >20) Acord\u0103 timp titlurilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#21_Structureaza_continutul\" >21) Structureaz\u0103 con\u021binutul&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#22_Ocupa-te_de_metadate_si_descrieri\" >22) Ocup\u0103-te de metadate \u0219i descrieri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#23_Nu_uita_de_vizualuri_si_fotografii_de_calitate\" >23) Nu uita de vizualuri \u0219i fotografii de calitate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#24_Foloseste_recenziile_utilizatorilor\" >24) Folose\u0219te recenziile utilizatorilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#25_Alege_culorile_potrivite_pentru_butoane\" >25) Alege culorile potrivite pentru butoane<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#26_Spune_adevarul_inclusiv_aspectele_negative\" >26) Spune adev\u0103rul, inclusiv aspectele negative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#27_Evalueaza_rezultatele\" >27) Evalueaz\u0103 rezultatele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#28_Verifica_continutul_si_linkurile\" >28) Verific\u0103 con\u021binutul \u0219i linkurile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#29_Recicleaza_continutul\" >29) Recicleaz\u0103 con\u021binutul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/loudavymkrokem.cz\/ro\/marketing-continut-sfaturi\/#30_Promoveaza_continutul_inteligent\" >30) Promoveaz\u0103 con\u021binutul inteligent<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_este_marketingul_de_continut_content_marketing\"><\/span><strong>Ce este marketingul de con\u021binut (content marketing<\/strong>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingul de con\u021binut, sau content marketing, este o strategie de marketing <strong>axat\u0103 pe crearea, publicarea \u0219i distribuirea de con\u021binut relevant \u0219i valoros pentru <a href=\"https:\/\/ro.wikipedia.org\/wiki\/Public\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener nofollow\">publicul \u021bint\u0103<\/a>. <\/strong>Scopul este, bine\u00een\u021beles, cre\u0219terea v\u00e2nz\u0103rilor sau a altor conversii pe care marketerul le urm\u0103re\u0219te. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingul de con\u021binut include nu doar crearea de con\u021binut de calitate, ci \u0219i planificarea \u0219i distribuirea lui prin toate canalele de marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingul de con\u021binut este folosit pentru a atrage clien\u021bi noi, a extinde notorietatea brandului \u0219i, evident, pentru a cre\u0219te conversiile.&nbsp;<strong>Prin marketingul de con\u021binut se creeaz\u0103 baze de clien\u021bi \u0219i cre\u0219te loialitatea acestora.<\/strong>&nbsp;Marketingul de con\u021binut este, de asemenea, un instrument excelent pentru construirea credibilit\u0103\u021bii m\u0103rcii.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a566dc933876&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a566dc933876\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsah-na-tik-tok.jpg\" alt=\"Con\u021binut pe TikTok\" class=\"wp-image-57957\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tot mai popular \u00een prezent este TikTok<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_se_considera_a_fi_marketing_de_continut\"><\/span><strong>Ce se consider\u0103 a fi marketing de con\u021binut<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Articole de blog<\/li>\n\n\n\n<li>Site-uri informative<\/li>\n\n\n\n<li>Videoclipuri de produs \u0219i informative<\/li>\n\n\n\n<li>Infografice<\/li>\n\n\n\n<li>Podcasturi<\/li>\n\n\n\n<li>Post\u0103ri pe re\u021belele sociale<\/li>\n\n\n\n<li>Newslettere<\/li>\n\n\n\n<li>E-book-uri \u0219i c\u0103r\u021bi<\/li>\n\n\n\n<li>Bro\u0219uri informative<\/li>\n\n\n\n<li>Influencer marketing (par\u021bial)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_ce_sa_te_ocupi_de_marketingul_de_continut\"><\/span><strong>De ce s\u0103 te ocupi de marketingul de con\u021binut?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poate te \u00eentrebi de ce ar trebui s\u0103 te ocupi de marketingul de con\u021binut. \u00cen 2019 am c\u00e2\u0219tigat un client care se ocup\u0103 de nutri\u021bie s\u0103n\u0103toas\u0103. F\u0103r\u0103 s\u0103 investim niciun euro \u00een PPC sau reclame pe Facebook, \u00een primul an de creare de con\u021binut de calitate am reu\u0219it s\u0103 aducem pe&nbsp;<strong>site 50 de mii de oameni<\/strong> \u2013 nu e mult, dar dac\u0103 ne uit\u0103m la anul urm\u0103tor,&nbsp;<strong>num\u0103rul de vizite a crescut la 350 de mii<\/strong>&nbsp;iar \u00een al treilea an traficul blogului de firm\u0103 era deja&nbsp;<strong>de aproape 470 de mii<\/strong>. C\u00e2te articole de blog am scris? Doar 2-4 pe lun\u0103, iar \u00een unele luni chiar \u0219i mai pu\u021bine.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bine\u00een\u021beles, s\u0103 creezi con\u021binut care s\u0103 fie citit nu e chiar a\u0219a de simplu. Trebuie s\u0103 cuno\u0219ti \u0219i regulile de baz\u0103 ale copywritingului, <a href=\"https:\/\/loudavymkrokem.cz\/pruvodce-seo\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">SEO<\/a> \u0219i linkbuilding. <strong>S\u0103 scrii un articol de calitate este de obicei doar primul dintre pa\u0219ii <\/strong>pe care trebuie s\u0103 \u00eei faci ca s\u0103 pui bazele traficului organic. <\/p>\n\n\n\n<p class=\"has-black-color has-luminous-vivid-amber-background-color has-text-color has-background wp-block-paragraph\">SFAT \ud83d\udca1: Cum s\u0103 scrii un articol care aduce venituri \u0219i trafic pas cu pas + un model de brief pentru copywriteri po\u021bi <strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">citi pe Patreonul nostru.<\/a><\/strong> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_de_sfaturi_pentru_un_marketing_de_continut_de_calitate\"><\/span><strong>30 de sfaturi pentru un marketing de con\u021binut de calitate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Crearea de con\u021binut sun\u0103 simplu, dar dac\u0103 o faci f\u0103r\u0103 cap, se poate \u00eent\u00e2mpla s\u0103 cheltuie\u0219ti o gr\u0103mad\u0103 de bani pe copywriteri \u0219i speciali\u0219ti \u00een social media f\u0103r\u0103 ca acest lucru s\u0103 aib\u0103 vreun efect real. Iat\u0103 30 de sfaturi despre tot ce trebuie s\u0103 ai \u00een vedere c\u00e2nd creezi con\u021binut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pregateste-ti_o_strategie_de_continut_content_strategy\"><\/span>1) Preg\u0103te\u0219te-\u021bi o strategie de con\u021binut (content strategy)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Crearea unei strategii de con\u021binut solide ar trebui s\u0103 fie punctul de plecare spre un marketing de con\u021binut eficient. <\/strong>Este de obicei primul lucru pe care \u00eel cre\u0103m cu clien\u021bii no\u0219tri. Ca s\u0103 fie eficient\u0103, la ea trebuie s\u0103 colaboreze conducerea firmei, specialistul SEO \u0219i specialistul \u00een content marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategia de con\u021binut preg\u0103te\u0219te planul tematic<\/strong> (blog, newslettere, re\u021bele sociale), \u00ee\u021bi contureaz\u0103 temele de care ar trebui s\u0103 te ocupi \u0219i \u00ee\u021bi spune ce canale s\u0103 alegi pentru ele.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategia de con\u021binut include \u0219i un calendar de publicare<\/strong> care cuprinde anivers\u0103ri, teme sezoniere \u0219i evenimente. Cu o strategie de con\u021binut bun\u0103 nu ar trebui s\u0103 \u021bi se \u00eent\u00e2mple niciodat\u0103 s\u0103 consta\u021bi c\u0103 nu ai despre ce s\u0103 scrii sau c\u0103 nu \u0219tii ce con\u021binut s\u0103 creezi.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 \u00ee\u021bi preg\u0103te\u0219ti pentru prima dat\u0103 o strategie de con\u021binut, te poate ajuta \u0219i <strong><a href=\"https:\/\/loudavymkrokem.cz\/co-to-je-chatgpt\/\">Cha<\/a><a href=\"https:\/\/loudavymkrokem.cz\/co-to-je-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">t<\/a><a href=\"https:\/\/loudavymkrokem.cz\/co-to-je-chatgpt\/\">GPT.<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Stabileste-ti_obiective_realiste\"><\/span>2) Stabile\u0219te-\u021bi obiective realiste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00cen marketingul de con\u021binut, rezultatele unor activit\u0103\u021bi nu apar imediat, ci abia dup\u0103 c\u00e2teva luni. <\/strong>De\u0219i obiectivul este de obicei cre\u0219terea conversiilor sau a traficului, ca prim obiectiv este mai potrivit s\u0103 alegi drumul prin care vrei s\u0103 ajungi la conversii \u0219i trafic, dec\u00e2t o cifr\u0103 concret\u0103 care ar fi mai degrab\u0103 o presupunere din burt\u0103 dec\u00e2t o estimare realist\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De exemplu, \u00ee\u021bi po\u021bi propune c\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vrei s\u0103 publici \u00eentr-un an 35 de articole conform planului tematic,<\/li>\n\n\n\n<li>s\u0103 creezi dou\u0103 automatiz\u0103ri de e-mail care s\u0103 se concentreze pe temele principale ale afacerii tale <\/li>\n\n\n\n<li>\u0219i patru videoclipuri informative care s\u0103 \u00eei ajute pe oameni s\u0103 rezolve problemele cu care se confrunt\u0103 cel mai des.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Defineste-ti_Tone_of_Voice_%E2%80%93_cum_vorbeste_brandul_tau\"><\/span>3) Define\u0219te-\u021bi Tone of Voice&nbsp;&nbsp;\u2013 cum vorbe\u0219te brandul t\u0103u&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tone of voice, adic\u0103 tonalitatea brandului, desemneaz\u0103 felul \u00een care vorbe\u0219te un brand.<\/strong>&nbsp;La firmele mai mici este adesea subestimat, pentru c\u0103 au impresia c\u0103 nu e important, dat fiind c\u0103&nbsp;<em>toat\u0103 lumea \u0219tie oricum cum vorbe\u0219te brandul<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cens\u0103 setarea tonului comunic\u0103rii este un pilon fundamental al strategiei de con\u021binut \u0219i este crucial\u0103 pentru o identitate de brand unitar\u0103. <strong>O tonalitate unitar\u0103 a brandului ar trebui s\u0103 existe \u00een comunicarea cu suportul pentru clien\u021bi, \u00een mailing, pe re\u021belele sociale \u0219i \u00een articolele de blog.<\/strong> Ajut\u0103 la unificarea textelor reclamelor cu ceea ce scrii pe site \u0219i cu felul \u00een care comunici cu clien\u021bii<strong>.&nbsp;&nbsp;Tone of voice ar trebui s\u0103 \u00eel cunoasc\u0103 to\u021bi angaja\u021bii t\u0103i.&nbsp;<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a566dc934b8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a566dc934b8d\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nataceni-na-tik-tok.jpg\" alt=\"Filmare pentru TikTok\" class=\"wp-image-57958\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tone of Voice ar trebui s\u0103 fie identic pe toate canalele<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Fa-ti_un_audit_de_continut\"><\/span>4) F\u0103-\u021bi un audit de con\u021binut<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cenainte s\u0103 treci la crearea de con\u021binut conform noii tale strategii,&nbsp;<strong>f\u0103-\u021bi un audit de con\u021binut.<\/strong>&nbsp;Asta \u00eenseamn\u0103 s\u0103 evaluezi con\u021binutul pe care \u00eel ai deja. Vei afla ce func\u021bioneaz\u0103, ce ar trebui doar \u00eembun\u0103t\u0103\u021bit \u0219i ce nu a dat rezultate. Printr-un audit de con\u021binut afli recomand\u0103ri concrete pentru \u00eembun\u0103t\u0103\u021birea sau modificarea textelor, videoclipurilor, post\u0103rilor de pe re\u021belele sociale \u0219i a subpaginilor site-ului.&nbsp;<strong>Asta te va ajuta s\u0103 \u00ee\u021bi eficientizezi munca.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Creeaza-ti_o_persona\"><\/span>5) Creeaz\u0103-\u021bi o persona<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sub termenul de persona se ascunde clientul t\u0103u ideal<strong>. Ar trebui s\u0103 te \u00eentrebi ce probleme rezolv\u0103 clientul t\u0103u.<\/strong>&nbsp;Unde locuie\u0219te cel mai des, ce hobby-uri are, ce venit are \u0219i ce vrea s\u0103 \u00eei aduc\u0103 produsele tale.&nbsp;<strong>Este posibil s\u0103 vinzi un sortiment destul de larg, a\u0219a c\u0103 po\u021bi avea mai multe persone.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u021bi avea montaniarzi pasiona\u021bi care analizeaz\u0103 echipamentul p\u00e2n\u0103 la ultimul detaliu \u0219i compar\u0103 fiecare parametru, dar po\u021bi avea \u0219i bucure\u0219teni destul de ocupa\u021bi din p\u0103turile de sus, care ies la munte de c\u00e2teva ori pe an \u0219i nu vor s\u0103 se piard\u0103 \u00een parametri, ci vor s\u0103 cumpere cel mai bun echipament, care \u00een plus arat\u0103 \u0219i grozav.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 ai un sortiment larg, e posibil ca unul dintre clien\u021bii t\u0103i s\u0103 fie \u0219i cei care, de\u0219i le place s\u0103 mearg\u0103 la munte, au nevoie de cele mai ieftine produse \u2013 fie pentru c\u0103 sunt economi, fie pur \u0219i simplu pentru c\u0103 nu \u00ee\u0219i permit s\u0103 investeasc\u0103 \u00een echipament scump.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aceste persone nu sunt nimic complicat, dar te ajut\u0103 s\u0103 te pui \u00een pielea clien\u021bilor t\u0103i tipici. Cum le descoperi? <\/strong>Analiz\u00e2nd ce \u00eentreab\u0103 oamenii la suportul pentru clien\u021bi, ce caut\u0103 (analiz\u0103 SEO) \u00een motoarele de c\u0103utare, dar de exemplu \u0219i printr-o analiz\u0103 UX care va ar\u0103ta cum \u00ee\u021bi folosesc magazinul online sau ce caut\u0103 pe blogul t\u0103u. Pentru asta este excelent instrumentul <strong>Smartlook<\/strong>.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen ghidurile de marketing vei afla adesea c\u0103 crearea unei persona este ceva profund \u0219i c\u0103 trebuie chiar s\u0103 \u00ee\u021bi imaginezi ce dorin\u021be are clientul t\u0103u ideal, cum arat\u0103 \u0219i cum se \u00eembrac\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unii vor chiar s\u0103 deseneze persona. Evident, po\u021bi face asta, dar \u00een realitate vrei s\u0103 \u0219tii \u00een primul r\u00e2nd&nbsp;<strong>cine este clientul t\u0103u (montaniard \/ m\u0103mic\u0103 \u00een concediu de cre\u0219tere) \u0219i ce probleme rezolv\u0103 cel mai des clientul t\u0103u tipic<\/strong>&nbsp;(<em>am alergie \u2013 care este cel mai bun purificator de aer?<\/em>). Unde lucreaz\u0103 s-ar putea s\u0103 nu mai fie relevant (un alergic poate fi muncitor, secretar\u0103 sau manager). Asta dac\u0103 nu vinzi cumva, de exemplu, \u00eembr\u0103c\u0103minte de lucru sau accesorii de munc\u0103.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Realizeaza_o_analiza_a_concurentei\"><\/span>6) Realizeaz\u0103 o analiz\u0103 a concuren\u021bei<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prin analiza concuren\u021bei nu se \u00een\u021belege doar c\u0103 parcurgi site-urile concuren\u021bei \u0219i te ui\u021bi pe re\u021belele lor sociale ca s\u0103 afli ce con\u021binut creeaz\u0103.&nbsp;<strong>Analiza concuren\u021bei include \u0219i o parte realizat\u0103 de specialistul SEO, care \u00ee\u021bi spune pe ce cuvinte-cheie se pozi\u021bioneaz\u0103 concuren\u021ba<\/strong>&nbsp;(a rankui = a se pozi\u021biona \u00een motoarele de c\u0103utare).&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Implica_suportul_pentru_clienti\"><\/span>7) <strong>Implic\u0103 suportul pentru clien\u021bi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La crearea strategiei de con\u021binut ar trebui s\u0103 implici \u0219i suportul pentru clien\u021bi. Asta \u00eenseamn\u0103 c\u0103 persoana de la&nbsp;<strong>suportul pentru clien\u021bi ar trebui s\u0103 noteze \u00eentreb\u0103rile&nbsp;<\/strong>(inclusiv r\u0103spunsurile) pe care le pun oamenii \u0219i pentru care nu se g\u0103se\u0219te un r\u0103spuns pe site-ul t\u0103u, dar e bine s\u0103 \u00eenregistreze \u0219i \u00eentreb\u0103rile foarte frecvente (nu ne referim \u00eens\u0103 la \u00eentreb\u0103ri de genul \u201ec\u00e2nd \u00eemi ajunge coletul\u201d).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambele tipuri de \u00eentreb\u0103ri pot dezv\u0103lui teme interesante pentru crearea de con\u021binut,&nbsp;<strong>dar uneori dezv\u0103luie \u0219i o structurare proast\u0103 a site-ului.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Lucreaza_cu_analiza_cuvintelor-cheie\"><\/span>8) <strong>Lucreaz\u0103 cu analiza cuvintelor-cheie<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Analiza cuvintelor-cheie este cel mai bun prieten al strategului de con\u021binut<\/strong>. \u021aine \u00eens\u0103 cont de faptul c\u0103 cel care lucreaz\u0103 cu analiza cuvintelor-cheie ar trebui s\u0103 \u0219tie cum s\u0103 lucreze cu ea \u0219i cum a fost creat\u0103.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eNe-am comandat o analiz\u0103 de cuvinte-cheie de la acest specialist SEO, dar au fost bani arunca\u021bi pe fereastr\u0103\u201d \u2013 acestea sunt recenzii pe care le po\u021bi citi pe internet \u0219i motivul pentru care unii speciali\u0219ti SEO, inclusiv noi, refuz\u0103 s\u0103 fac\u0103&nbsp;<strong>doar analize de cuvinte-cheie f\u0103r\u0103 instruire<\/strong> despre cum s\u0103 lucrezi cu ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faptul c\u0103 specialistul SEO \u00ee\u021bi d\u0103 o list\u0103 de cuvinte-cheie asociate afacerii tale este doar \u00eenceputul muncii.&nbsp;<strong>Iar dac\u0103 \u00eencerci s\u0103 le \u00eenghesui \u00een toate locurile de pe site-ul t\u0103u, cel mai probabil nu va avea niciun efect.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dup\u0103 analiza cuvintelor-cheie trebuie s\u0103 urmeze elaborarea unui plan de con\u021binut \u0219i a unui plan de publicare.<\/strong>&nbsp;Planul de con\u021binut poate include sugestii despre unde s\u0103 integrezi cuvintele-cheie \u0219i \u00een ce mod (de exemplu prin ajustarea textelor de produs)&nbsp;<strong>iar planul de publicare \u00ee\u021bi spune despre ce teme s\u0103 elaborezi articole sau con\u021binut video.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a566dc935bf9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a566dc935bf9\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsahovy-marketing-instagram.jpg\" alt=\"Marketing de con\u021binut pe Instagram\" class=\"wp-image-57959\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Re\u021belele sociale sunt doar un canal de distribu\u021bie al marketingului de con\u021binut<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Prioritizeaza_continutul_cu_cel_mai_mare_potential_de_business\"><\/span>9) Prioritizeaz\u0103 con\u021binutul cu cel mai mare poten\u021bial de business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd creezi con\u021binut, g\u00e2nde\u0219te-te \u00een primul r\u00e2nd c\u0103 trebuie s\u0103 prioritizezi temele care \u00ee\u021bi pot aduce cei mai mul\u021bi bani.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alege pe baza a trei criterii. Dac\u0103 creezi con\u021binut cu scopul de a vinde produse, criteriul principal va fi&nbsp;<strong>valoarea marjei (c\u00e2\u021bi bani c\u00e2\u0219tigi la un produs v\u00e2ndut)<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Al doilea este volumul de c\u0103utare al cuvintelor-cheie relevante<\/strong>&nbsp;iar al treilea factor trebuie s\u0103 fie&nbsp;<strong>competitivitatea temei<\/strong>. Sau, cum ar spune un specialist SEO: \u201eC\u00e2t de greu este s\u0103 te pozi\u021bionezi pe o anumit\u0103 fraz\u0103\u201d. Adic\u0103, c\u00e2t de bun este con\u021binutul pe care \u00eel are deja concuren\u021ba ta pe acea tem\u0103.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Tine_un_calendar_de_marketing_functional\"><\/span>10) <strong>\u021aine un calendar de marketing func\u021bional<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este important s\u0103 ai un calendar de marketing&nbsp;<strong>func\u021bional<\/strong>. Personal, de-a lungul anilor de munc\u0103, cel mai bine mi-a mers calendarul de marketing \u00een Google Sheets. Pentru fiecare client \u00eel am pu\u021bin diferit, adaptat nevoilor lui. Baza este ca oricine s\u0103 se descurce \u00een el.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Am \u00eencercat c\u00e2teva \u2013 poate chiar zeci de \u2013 instrumente pl\u0103tite, p\u00e2n\u0103 c\u00e2nd \u00een cele din urm\u0103 m-am \u00eentors la bunele \u0219i vechile tabele partajate.&nbsp;<strong>Lucrez cu ele cel pu\u021bin din 2017 \u0219i treptat am mutat \u00een ele toat\u0103 agenda de marketing<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">\ud83d\udca1 Calendarul de marketing (planul de con\u021binut) po\u021bi s\u0103 \u021bi-l creezi singur sau s\u0103 economise\u0219ti 1-2 ore \u0219i s\u0103 descarci un \u0219ablon <a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>pe care l-am preg\u0103tit pentru tine<\/strong><\/a>.<\/p>\n\n\n<div style=\"gap: 20px\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-df1c3cd7-eb54-47b5-92b5-5d835d8d123b\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ff0000; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-radius: 10px; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\"><strong>Cump\u0103r\u0103 modelul de calendar cu 2,5 \u20ac<\/strong>(pre\u021bul unei \u2615\ufe0f) <\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Creeaza_continut_simplu_si_usor_de_inteles\"><\/span>11) Creeaz\u0103 con\u021binut simplu \u0219i u\u0219or de \u00een\u021beles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i e\u0219ti expert \u00een domeniul t\u0103u,&nbsp;<strong>nu uita c\u0103 ceea ce creezi&nbsp;<\/strong>(fie c\u0103 e un articol de blog, un videoclip sau un podcast) ar trebui s\u0103 \u00een\u021beleag\u0103 oricine. Creeaz\u0103 a\u0219adar con\u021binut ca un&nbsp;<strong>jurnalist \u2013 clar \u0219i pe \u00een\u021belesul tuturor, astfel \u00eenc\u00e2t ceea ce vrei s\u0103 spui s\u0103 \u00een\u021beleag\u0103 \u0219i o bunicu\u021b\u0103 de la \u021bar\u0103.<\/strong>&nbsp;G\u00e2nde\u0219te-te la asta de fiecare dat\u0103 c\u00e2nd creezi con\u021binut.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_12_Ocupa-te_de_linkbuilding\"><\/span>&nbsp;12) Ocup\u0103-te de linkbuilding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Linkbuilding-ul, adic\u0103 construirea de linkuri, este practica de a ob\u021bine linkuri c\u0103tre site-ul t\u0103u de pe alte site-uri.&nbsp;<strong>\u00cen jargonul SEO, acestor linkuri li se spune backlink-uri (linkuri de retur).&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ob\u021binerea de backlink-uri de pe site-uri de \u00eenalt\u0103 calitate poate transmite autoritate site-ului t\u0103u \u0219i te poate ajuta s\u0103 te pozi\u021bionezi mai sus \u00een paginile cu rezultate ale motoarelor de c\u0103utare (SERP).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pentru linkbuilding avansat este adesea necesar s\u0103 angajezi un specialist<\/strong>, dar o serie de linkuri le po\u021bi ob\u021bine \u0219i singur.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adesea e suficient s\u0103 le scrii furnizorilor t\u0103i, \u00eentreb\u00e2ndu-i dac\u0103 nu pot pune pe site-ul lor un link cu logoul t\u0103u<\/strong>, dar po\u021bi \u0219i furniza con\u021binut pentru alte site-uri \u00een schimbul unor linkuri.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Linkbuilding-ul este extrem de important tocmai pentru motoarele de c\u0103utare, deoarece Google (\u0219i nu numai) evalueaz\u0103, printre altele cu ajutorul backlink-urilor, care pagini sunt relevante \u0219i de \u00eencredere. <\/strong>Paginile mai de \u00eencredere, adic\u0103 mai autoritare, se pot apoi pozi\u021biona mai sus \u00een motoarele de c\u0103utare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd cau\u021bi un linkbuilder, ai \u00eens\u0103 grij\u0103,&nbsp;<strong>unele activit\u0103\u021bi de linkbuilding nu aduc<\/strong> niciun beneficiu \u0219i pot chiar d\u0103una performan\u021bei paginii tale \u00een motoarele de c\u0103utare. Motoarele de c\u0103utare pot, \u00eentr-o anumit\u0103 m\u0103sur\u0103, s\u0103 recunoasc\u0103 backlink-urile create artificial \u0219i, \u00een documenta\u021bia oficial\u0103, recomand\u0103 s\u0103 nu cau\u021bi activ linkuri. Din fericire, acest lucru \u00eel poate evalua foarte bine un&nbsp;<strong>specialist SEO.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Pregateste_automatizari_de_e-mail\"><\/span>13) Preg\u0103te\u0219te automatiz\u0103ri de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">E-mailul r\u0103m\u00e2ne unul dintre cele mai puternice instrumente de remarketing.&nbsp;<strong>La clien\u021bii no\u0219tri care au \u00een baza de date 60-70 de mii de contacte, reu\u0219im foarte u\u0219or s\u0103 aducem prin mailing o cifr\u0103 de afaceri lunar\u0103 chiar \u0219i mult peste 40.000 de euro.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a566dc936f6c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a566dc936f6c\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"572\" height=\"239\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-automatizace.png\" alt=\"Exemplu de automatizare de ur\u0103ri cu ocazia unei s\u0103rb\u0103tori \u00een Ecomail\" class=\"wp-image-57995\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplu de automatizare de ur\u0103ri cu ocazia zilei de nume \u00een Ecomail<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Cu automatiz\u0103rile de e-mail po\u021bi merge \u0219i mai departe.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103, de exemplu, vinzi viniluri, po\u021bi face pentru fanii muzicii din anii &#8217;70 (adic\u0103 pentru cei care \u021bi-au cump\u0103rat deja acest tip de muzic\u0103) o automatizare de e-mail prin care le trimi\u021bi curiozit\u0103\u021bi despre Led Zeppelin, Pink Floyd, The Who, Queen \u0219i treptat, pe l\u00e2ng\u0103 con\u021binut interesant, fotografii de epoc\u0103, b\u00e2rfe \u0219i poate chiar statistici, le trimi\u021bi \u0219i recomand\u0103ri de viniluri pe care le pot achizi\u021biona.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a po\u021bi face&nbsp;<strong>zeci de secven\u021be de e-mail.<\/strong>&nbsp;Dac\u0103 vinzi unelte de gr\u0103din\u0103, po\u021bi trimite, \u00een func\u021bie de sezon, sfaturi despre cum s\u0103 ai grij\u0103 de gr\u0103din\u0103.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ce e grozav la automatiz\u0103rile de e-mail este c\u0103, odat\u0103 ce le setezi bine, ruleaz\u0103 aproape la nesf\u00e2r\u0219it.<\/strong> Am \u00eencercat o mul\u021bime de instrumente de mailing, iar printre cele mai bune se num\u0103r\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mailchimp<\/strong> (doar \u00een englez\u0103),<\/li>\n\n\n\n<li><strong>Ecomail<\/strong> (foarte bun, dar \u00een ceh\u0103),<\/li>\n\n\n\n<li>excelent este \u0219i <strong>Mailerlite<\/strong> (mai ales pentru bloggeri)<\/li>\n\n\n\n<li>\u0219i se poate lucra bine \u0219i \u00een&nbsp;<strong>ActiveCampaign<\/strong>, de\u0219i acesta este destul de robust pentru nevoile obi\u0219nuite.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Fa_brainstorming_in_cadrul_firmei\"><\/span>14) F\u0103 brainstorming \u00een cadrul firmei<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se spune c\u0103 mai multe capete g\u00e2ndesc mai bine dec\u00e2t unul,&nbsp;<strong>angaja\u021bii \u0219i colegii t\u0103i sunt o adev\u0103rat\u0103 surs\u0103 de teme \u0219i informa\u021bii.<\/strong>&nbsp;La \u0219edin\u021bele periodice de echip\u0103 vorbe\u0219te despre temele care se preg\u0103tesc pentru luna urm\u0103toare, \u00eentreab\u0103-i de p\u0103rerea lor \u0219i \u00eencurajeaz\u0103-\u021bi colegii sau angaja\u021bii s\u0103 se implice \u00een generarea de idei de con\u021binut.&nbsp;<strong>O s\u0103 te miri c\u00e2te idei de articole \u0219i videoclipuri vei avea dintr-odat\u0103.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Actualizeaza_continutul_existent\"><\/span>15) <strong>Actualizeaz\u0103 con\u021binutul existent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unele teme pot fi pentru tine mai importante dec\u00e2t altele. Tocmai pe acelea concentreaz\u0103-te, iar&nbsp;<strong>dac\u0103 con\u021binutul nu func\u021bioneaz\u0103, \u00eencearc\u0103 s\u0103 \u00eel actualizezi<\/strong>. Ai creat acum un an un ghid despre cum s\u0103 repari o ma\u0219in\u0103 de sp\u0103lat, dar nu \u00eel cite\u0219te nimeni?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cencearc\u0103 s\u0103 \u00eel actualizezi,<strong>&nbsp;f\u0103-\u021bi o analiz\u0103 a concuren\u021bei \u0219i parcurge analiza cuvintelor-cheie \u00eempreun\u0103 cu specialistul SEO \u0219i cere-i sfatul despre ce ai putea \u00eembun\u0103t\u0103\u021bi.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poate ghidul t\u0103u este prea concis, sau are un titlu neatractiv, sau poate concuren\u021ba are mult mai multe backlink-uri.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Realizeaza_interviuri\"><\/span>16)&nbsp;Realizeaz\u0103 interviuri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2nd r\u0103m\u00e2i f\u0103r\u0103 idei de teme, apuc\u0103-te de interviuri cu persoane din domeniul t\u0103u. Po\u021bi face interviuri \u00eens\u0103 \u0219i cu angaja\u021bii.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dac\u0103 vinzi \u00eembr\u0103c\u0103minte outdoor, po\u021bi face de exemplu un interviu cu unul dintre exper\u021bii t\u0103i \u00een cicloturism pe distan\u021be lungi \u0219i s\u0103-l \u00eentrebi la ce s\u0103 fii atent c\u00e2nd alegi un cort<\/strong>, un sac de dormit \u0219i alte echipamente, atunci c\u00e2nd pleci \u00eentr-o vacan\u021b\u0103 de mai multe zile pe biciclet\u0103.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.nanospace.cz\/nanopodcast-od-nanospace\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1017\" height=\"948\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nanopodcast-nanospace.png\" alt=\"Exemplu de podcast de la nanospace.cz\" class=\"wp-image-57994\" title=\"\"><\/a><figcaption class=\"wp-element-caption\">Un exemplu de la noi de pe nanospace.cz \u2013 gestion\u0103m un podcast despre nanotehnologii<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Creeaza_webinare\"><\/span>17) Creeaz\u0103 webinare<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ai un produs digital \u2013 de exemplu un curs online?&nbsp;<strong>Creeaz\u0103 pentru oameni webinare \u00een care s\u0103 \u00eei \u00eenve\u021bi, de pild\u0103, un capitol din curs.&nbsp;<\/strong>Alege \u00eentotdeauna una dintre cele mai atractive teme, ca s\u0103 ob\u021bii c\u00e2t mai mul\u021bi participan\u021bi la webinar.&nbsp;<strong>Filmeaz\u0103 \u00eentotdeauna webinarul cu o camer\u0103 \u0219i un microfon de calitate, ca s\u0103 po\u021bi \u00eenc\u0103rca eventual con\u021binutul \u0219i pe YouTube.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Interconecteaza_continutul\"><\/span>18) Interconecteaz\u0103 con\u021binutul<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Indiferent ce con\u021binut creezi, nu uita s\u0103 introduci \u00een el linkuri c\u0103tre alte pagini, articole \u0219i produse relevante. Dac\u0103 scrii despre cum se alege un cort \u0219i ai un magazin online unde vinzi corturi, nu uita s\u0103 pui linkuri c\u0103tre acest articol de la produse. Dar nu uita s\u0103 adaugi \u00een articol \u0219i linkuri c\u0103tre alte articole relevante, de exemplu cum se alege un sac de dormit sau c\u0103tre un interviu interesant cu o persoan\u0103 care a urcat pe Everest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fel, dintr-un videoclip despre cum se alege un cort, nu uita cu siguran\u021b\u0103 s\u0103 pui un link nu doar c\u0103tre corturi, ci \u0219i c\u0103tre eventualul articol.&nbsp;<strong>Unii oameni se uit\u0103 la videoclip, dar apoi vor s\u0103 citeasc\u0103 mai multe.&nbsp;<\/strong>Asta e valabil, evident, \u0219i invers.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a566dc937cb7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a566dc937cb7\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1379\" height=\"411\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/souvisejici-clanky.png\" alt=\"Exemplu de con\u021binut interconectat \u00een pagina de detaliu a produsului\" class=\"wp-image-57993\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplu de con\u021binut interconectat \u00een pagina de detaliu a produsului din magazinul nostru online www.nanospace.cz<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Foloseste_un_singur_continut_pentru_mai_multe_canale\"><\/span>19) Folose\u0219te un singur con\u021binut pentru mai multe canale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ai scris un articol foarte detaliat despre cum s\u0103 schimbi filtrul unui aspirator?&nbsp;<strong>Nu uita s\u0103 transformi acest con\u021binut \u0219i \u00eentr-un videoclip, sau po\u021bi crea \u0219i un grafic simplu din fotografii, pe care s\u0103-l pui pe Pinterest.&nbsp;<\/strong>Articolul \u00eel po\u021bi apoi scurta \u0219i crea o automatizare pentru to\u021bi cei care au cump\u0103rat un aspirator,&nbsp;<strong>iar aceasta o po\u021bi trimite exact \u00een momentul \u00een care vine timpul s\u0103 schimbe filtrul.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Dac\u0103 ai creat un articol pe tema <em>cum s\u0103 economise\u0219ti c\u00e2nd c\u0103l\u0103tore\u0219ti,<\/em>&nbsp;<strong>po\u021bi crea pe baza textului \u0219i un videoclip \u0219i, direct, \u0219i o versiune audio pe care o transformi \u00een podcast.<\/strong>&nbsp;Videoclipul \u00eel po\u021bi apoi monta \u0219i pune pe re\u021belele sociale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Acorda_timp_titlurilor\"><\/span>20) Acord\u0103 timp titlurilor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Titlul unui videoclip, al unui articol sau al unui e-mail (subiectul) este primul lucru pe care \u00eel observ\u0103 oamenii. De aceea este extrem de important&nbsp;<strong>s\u0103 scrii un titlu<\/strong> care s\u0103 \u00eei atrag\u0103. \u00cen loc de \u201e<em>Corturi de var\u0103<\/em>\u201d \u00eencearc\u0103 s\u0103 folose\u0219ti \u00een titlu, de exemplu, un verb sau un num\u0103r, de pild\u0103 \u201e<em>10 sfaturi pentru a-\u021bi alege un cort de var\u0103.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Structureaza_continutul\"><\/span>21) Structureaz\u0103 con\u021binutul&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Indiferent dac\u0103 creezi o postare pe re\u021belele sociale, un blog sau videoclipuri, \u00eencearc\u0103 s\u0103 structurezi con\u021binutul.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pe re\u021belele sociale po\u021bi folosi pentru asta emoticoane,&nbsp;<\/strong>\u00eentr-un articol&nbsp;<strong>nu uita de cuprins<\/strong>&nbsp;iar pe YouTube de <strong>capitolele video.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen grupurile de Facebook \u0219i pe site po\u021bi&nbsp;<strong>\u00een plus s\u0103 eviden\u021biezi textul&nbsp;<\/strong>\u0219i s\u0103-l faci astfel mai u\u0219or de urm\u0103rit pentru cititor.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a566dc93844e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a566dc93844e\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nataceni-videi.jpg\" alt=\"Filmarea videoclipurilor\" class=\"wp-image-57960\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Un singur con\u021binut poate fi folosit pe mai multe canale deodat\u0103<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Ocupa-te_de_metadate_si_descrieri\"><\/span>22) <strong>Ocup\u0103-te de metadate \u0219i descrieri<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u0103 scrii un articol de calitate, s\u0103 creezi un infografic, s\u0103 faci o serie de fotografii sau s\u0103 produci un videoclip este \u00eentr-adev\u0103r doar prima parte a muncii. <\/strong>Adesea, activit\u0103\u021bile care urmeaz\u0103 dureaz\u0103 mult mai mult.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La un articol nu uita niciodat\u0103 s\u0103 completezi pe site \u0219i partea pentru distribuirea pe re\u021belele sociale<\/strong>, la fotografii acord\u0103 timp pentru a le denumi \u00een func\u021bie de ce apare \u00een ele \u0219i adaug\u0103 descrieri alt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pe re\u021belele sociale pune hashtaguri relevante, loca\u021bia \u0219i nu uita ca pe YouTube s\u0103 adaugi carduri \u0219i alte elemente care te ajut\u0103 s\u0103 interconectezi con\u021binutul.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De\u0219i pare o munc\u0103 inutil\u0103 \u0219i pe mul\u021bi dintre voi v\u0103 poate enerva,&nbsp;<strong>tocmai aceste detalii sunt cele care te pot ajuta \u00een motoarele de c\u0103utare.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a566dc938b70&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a566dc938b70\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"510\" height=\"578\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/priklad-vyplneni-seo-metadat.png\" alt=\"Exemplu de metadate SEO completate la un articol \u00een WordPress\" class=\"wp-image-57997\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplu de metadate completate la un articol \u00een WordPress<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Nu_uita_de_vizualuri_si_fotografii_de_calitate\"><\/span>23) <strong>Nu uita de vizualuri \u0219i fotografii de calitate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Odat\u0103 ce ai preg\u0103tit&nbsp;<strong>con\u021binut de calitate, nu uita s\u0103 preg\u0103te\u0219ti pentru el \u0219i un vizual de calitate<\/strong>. Asta \u00eenseamn\u0103 s\u0103 preg\u0103te\u0219ti o&nbsp;<strong>imagine de copert\u0103 pentru videoclipul de YouTube<\/strong>,&nbsp;<strong>o imagine de previzualizare pentru articol<\/strong>, la fel \u0219i imaginile care vor fi distribuite pe re\u021belele sociale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nu uita s\u0103 intercalezi articolele \u0219i ghidurile mai lungi cu fotografii de calitate<\/strong>, acesta este deja un standard, iar f\u0103r\u0103 el con\u021binutul t\u0103u s-ar putea s\u0103 nu aib\u0103 destul succes. \u00cen ultimul&nbsp;<strong>an, pe re\u021belele sociale domin\u0103 Instagram, iar a patra cea mai rapid\u0103 \u00een cre\u0219tere este Pinterest<\/strong> \u2013 canale care se bazeaz\u0103 pe vizualuri de calitate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Foloseste_recenziile_utilizatorilor\"><\/span>24) <strong>Folose\u0219te recenziile utilizatorilor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ai recenzii excelente de la utilizatori pentru serviciile sau produsele tale?&nbsp;<strong>Folose\u0219te-le \u00een articole, \u00een mailing \u0219i \u00een post\u0103rile de pe re\u021belele sociale<\/strong>. \u00cen plus, recenziile func\u021bioneaz\u0103 grozav \u0219i \u00een reclame sau \u00een pinurile de pe Pinterest.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a566dc939308&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a566dc939308\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1436\" height=\"421\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vypis-recenzi-uzivatelu.png\" alt=\"Exemplu de afi\u0219are a recenziilor utilizatorilor pe pagina principal\u0103 a magazinului online\" class=\"wp-image-58002\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Exemplu de afi\u0219are a recenziilor utilizatorilor pe pagina principal\u0103 a unui magazin online<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_Alege_culorile_potrivite_pentru_butoane\"><\/span>25) Alege culorile potrivite pentru butoane<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O spun simplu,&nbsp;<strong>dac\u0103 pui un buton \u00eentr-un articol sau \u00eentr-un mailing, butonul&nbsp;<\/strong>(de exemplu Cump\u0103r\u0103 sau Cite\u0219te mai mult) ar trebui s\u0103 fie ro\u0219u.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conform tuturor studiilor pe care le-am citit, ro\u0219ul func\u021bioneaz\u0103 semnificativ mai bine dec\u00e2t alte culori<\/strong>. C\u00e2nd graficianul \u00ee\u021bi preg\u0103te\u0219te identitatea de brand, insist\u0103 s\u0103 \u00ee\u021bi preg\u0103teasc\u0103 \u0219i o culoare ro\u0219ie ideal\u0103, potrivit\u0103 cu culorile tale corporative.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_Spune_adevarul_inclusiv_aspectele_negative\"><\/span>26) <strong>Spune adev\u0103rul, inclusiv aspectele negative<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Serviciile tale au \u0219i dezavantaje? Exist\u0103 ceva la care utilizatorii ar trebui s\u0103 fie aten\u021bi c\u00e2nd folosesc produsul t\u0103u?&nbsp;<strong>C\u00e2nd creezi con\u021binut, nu evita aspectele negative<\/strong>. Oamenii apreciaz\u0103 adev\u0103rul despre un produs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_Evalueaza_rezultatele\"><\/span>27) Evalueaz\u0103 rezultatele<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0219a cum am men\u021bionat deja mai sus,&nbsp;<strong>unele activit\u0103\u021bi \u00eencep s\u0103 dea rezultate abia dup\u0103 c\u00e2teva luni<\/strong>. De aceea, dac\u0103 ai \u00eenceput s\u0103 creezi con\u021binut pentru site-ul t\u0103u,&nbsp;<strong>evalueaz\u0103-i eficien\u021ba abia dup\u0103 o jum\u0103tate de an.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Diferit stau lucrurile \u00eens\u0103, de exemplu, cu secven\u021bele de e-mail, unde conteaz\u0103 mai degrab\u0103&nbsp;<strong>c\u00e2t de mare \u00ee\u021bi este baza de date sau dac\u0103 \u00eencerci s\u0103 promovezi con\u021binutul prin reclame PPC<\/strong>. Dac\u0103 descoperi c\u0103 ai creat 20 de articole, dar doar prin trei dintre ele \u00ee\u021bi vine pe site un num\u0103r interesant de oameni, nu e nimic neobi\u0219nuit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celorlalte articole f\u0103-le \u00eens\u0103 un audit \u0219i \u00eencearc\u0103 s\u0103 le optimizezi<strong>. Munca lung\u0103 \u0219i onest\u0103 se \u00eentoarce mereu.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28_Verifica_continutul_si_linkurile\"><\/span>28) <strong>Verific\u0103 con\u021binutul \u0219i linkurile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Exist\u0103&nbsp;<strong>instrumente care te ajut\u0103 s\u0103 verifici dac\u0103 paginile tale nu trimit c\u0103tre linkuri inexistente.<\/strong>&nbsp;Chiar \u0219i a\u0219a, ar trebui din c\u00e2nd \u00een c\u00e2nd s\u0103 parcurgi con\u021binutul vechi \u0219i, eventual, s\u0103 \u00eel actualizezi.&nbsp;<strong>Po\u021bi face asta \u00een cadrul interconect\u0103rii periodice a con\u021binutului.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29_Recicleaza_continutul\"><\/span>29) Recicleaz\u0103 con\u021binutul<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Noteaz\u0103-\u021bi ce con\u021binut a func\u021bionat bine \u0219i nu te teme s\u0103 \u00eel reciclezi&nbsp;<strong>\u2013 fie \u00een mailing, fie pe re\u021belele sociale.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pu\u021bini \u00ee\u0219i amintesc con\u021binutul pe care l-au citit acum un an pe re\u021belele sociale, iar dac\u0103 a avut succes, nu e nevoie s\u0103 inventezi ceva nou. Pentru lini\u0219tea ta \u00eel po\u021bi rescrie pu\u021bin.&nbsp;<strong>Niciodat\u0103 \u00eens\u0103 nu scrie un articol nou despre aceea\u0219i tem\u0103, mai bine extinde-l pe cel original.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_Promoveaza_continutul_inteligent\"><\/span>30) Promoveaz\u0103 con\u021binutul inteligent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ai scris un con\u021binut grozav despre cum s\u0103 alegi o ma\u0219in\u0103 de tuns iarba, dar nu po\u021bi a\u0219tepta p\u00e2n\u0103 iarna ca s\u0103 \u00eenceap\u0103 s\u0103 se pozi\u021bioneze? Nu trebuie s\u0103 te cer\u021bi c\u0103 nu l-ai scris \u00eenc\u0103 din iarna trecut\u0103,&nbsp;<strong>ci \u00een\u021belege-te cu specialistul PPC s\u0103 \u00eenceap\u0103 s\u0103 \u00eel promoveze<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E adev\u0103rat c\u0103 astfel nu mai generezi trafic gratuit,&nbsp;<strong>dar pentru con\u021binutul care \u00ee\u021bi poate aduce bani, are sens \u0219i s\u0103 \u00eel promovezi.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 De ce merit\u0103 s\u0103 creezi con\u021binut \u2705 Cum s\u0103 creezi con\u021binut care aduce clien\u021bi \u2705 Sfaturi pentru \u00eembun\u0103t\u0103\u021birea \u0219i planificarea strategiei de con\u021binut<\/p>\n","protected":false},"author":3,"featured_media":58016,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Marketing de con\u021binut: 30 de sfaturi practice","rank_math_description":"Marketing de con\u021binut de succes \u00een 30 de sfaturi practice: strategie, SEO, linkbuilding \u0219i distribu\u021bie. Descoper\u0103 cum s\u0103 creezi con\u021binut care aduce clien\u021bi!","rank_math_focus_keyword":"marketing de con\u021binut","rank_math_seo_score":""},"categories":[2049],"tags":[],"class_list":["post-310295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ro"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2022\/07\/30-tipu-jak-na-obsahovy-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/ro\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/310295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/comments?post=310295"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/310295\/revisions"}],"predecessor-version":[{"id":310306,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/posts\/310295\/revisions\/310306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media\/58016"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/media?parent=310295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/categories?post=310295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/ro\/wp-json\/wp\/v2\/tags?post=310295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}