{"id":300013,"date":"2022-08-12T11:46:28","date_gmt":"2022-08-12T09:46:28","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/marka-hangvetel-tone-voice\/"},"modified":"2026-07-09T04:18:38","modified_gmt":"2026-07-09T02:18:38","slug":"marka-hangvetel-tone-voice","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/","title":{"rendered":"Mi az a Tone of Voice (a m\u00e1rka hangv\u00e9tele) \u00e9s hogyan \u00e1ll\u00edtsd be"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A m\u00e1rka hangv\u00e9tele, vagyis a Tone of Voice (m\u00e1s n\u00e9ven Brand Voice) egyszer\u0171en azt jel\u00f6li, hogyan \u201ebesz\u00e9l&#8221; a m\u00e1rk\u00e1d.<\/strong> B\u00e1r els\u0151re nagyon ban\u00e1lis dolognak t\u0171nhet, amit a kisebb m\u00e1rk\u00e1k (de valljuk be, sokszor a nagyok is) gyakran figyelmen k\u00edv\u00fcl hagynak, val\u00f3j\u00e1ban a branding elv\u00e1laszthatatlan r\u00e9sze \u2013 r\u00e1ad\u00e1sul rendk\u00edv\u00fcl praktikus eszk\u00f6z ahhoz, hogy egys\u00e9gess\u00e9 tedd a c\u00e9ged kommunik\u00e1ci\u00f3j\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e1rka hangv\u00e9tele&nbsp;<strong>tulajdonk\u00e9ppen a m\u00e1rk\u00e1d jelleme.<\/strong>&nbsp;Nem az sz\u00e1m\u00edt, hogy&nbsp;<em>mit<\/em>&nbsp;mond a m\u00e1rk\u00e1d,&nbsp;<strong>hanem az, hogy milyen m\u00f3don mondja, \u00e9s milyen benyom\u00e1st hagy a k\u00f6z\u00f6ns\u00e9gben.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a54797cec6b0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a54797cec6b0\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/1.jpg\" alt=\"K\u00fcl\u00f6nb\u00f6z\u0151 kult\u00far\u00e1kb\u00f3l sz\u00e1rmaz\u00f3 n\u0151k, akik a m\u00e1rka hangj\u00e1t jelk\u00e9pezik.\" class=\"wp-image-58192\" width=\"600\" height=\"315\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>Ahogy a brand manual a m\u00e1rka vizu\u00e1lis megjelen\u00e9s\u00e9t szab\u00e1lyozza, \u00fagy a Tone of Voice azt hat\u00e1rozza meg, hogyan besz\u00e9l a m\u00e1rk\u00e1nk.<\/figcaption><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/#Miert_fontos_a_jol_beallitott_Tone_of_Voice\" >Mi\u00e9rt fontos a j\u00f3l be\u00e1ll\u00edtott Tone of Voice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/#Hogyan_nez_ki_a_Tone_of_Voice\" >Hogyan n\u00e9z ki a Tone of Voice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/#Hogyan_allitjuk_be_a_Tone_of_Voice-t\" >Hogyan \u00e1ll\u00edtjuk be a Tone of Voice-t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/#Hogyan_allitsd_be_a_Tone_of_Voice-t_marketingszakerto_nelkul\" >Hogyan \u00e1ll\u00edtsd be a Tone of Voice-t marketingszak\u00e9rt\u0151 n\u00e9lk\u00fcl?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/#A_kommunikacioban_tegezel_vagy_magazol\" >A kommunik\u00e1ci\u00f3ban&nbsp;tegezel vagy mag\u00e1zol?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/#Hogyan_fogsz_kommunikalni\" >Hogyan fogsz kommunik\u00e1lni?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/#Hogyan_kommunikalunk\" >Hogyan kommunik\u00e1lunk?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/#Milyen_nyelvezetet_hasznalsz_majd_a_kommunikacioban\" >Milyen nyelvezetet haszn\u00e1lsz majd a kommunik\u00e1ci\u00f3ban?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/#Emojik_hangulatjelek_hasznalata\" >Emojik (hangulatjelek) haszn\u00e1lata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/hu\/marka-hangvetel-tone-voice\/#Szinek_irasjelek_es_nagybetuk_hasznalata\" >Sz\u00ednek, \u00edr\u00e1sjelek \u00e9s nagybet\u0171k haszn\u00e1lata<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miert_fontos_a_jol_beallitott_Tone_of_Voice\"><\/span><strong>Mi\u00e9rt fontos a j\u00f3l be\u00e1ll\u00edtott Tone of Voice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mindenki, akit ismersz, valamilyen m\u00f3don besz\u00e9l.<\/strong> Mind egyediek vagyunk, \u00e9s megvan a saj\u00e1t kifejez\u00e9sm\u00f3dunk. Az, hogy hiperkorrekten fogalmazunk-e, sok bec\u00e9zget\u0151 form\u00e1t haszn\u00e1lunk, vagy \u00e9ppen tele van a sz\u00f6veg\u00fcnk hangulatjelekkel, mind valamilyen benyom\u00e1st kelt m\u00e1sokban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s pontosan ezt a benyom\u00e1st szeretn\u00e9 minden m\u00e1rka is el\u00e9rni a k\u00f6z\u00f6ns\u00e9g\u00e9n\u00e9l. Az, ahogyan a m\u00e1rk\u00e1d besz\u00e9l, r\u00e9sze annak, ahogyan az emberek t\u00e9ged meg\u00edt\u00e9lnek.&nbsp;<strong>Az egyedi kommunik\u00e1ci\u00f3s st\u00edlusoddal kit\u0171nsz a versenyt\u00e1rsak k\u00f6z\u00fcl, \u00e9s eml\u00e9kezetesebb\u00e9 v\u00e1lsz.&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a54797cecfb5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a54797cecfb5\" class=\"aligncenter size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/2.jpg\" alt=\"emberi fejek illusztr\u00e1ci\u00f3ja\" class=\"wp-image-58193\" width=\"600\" height=\"315\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption>A munkat\u00e1rsaid a m\u00e1rka nev\u00e9ben kommunik\u00e1lnak. Ez\u00e9rt rendk\u00edv\u00fcl fontos, hogy egys\u00e9gesen, azaz a c\u00e9ges Tone of Voice szellem\u00e9ben tegy\u00e9k.<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_nez_ki_a_Tone_of_Voice\"><\/span><strong>Hogyan n\u00e9z ki a Tone of Voice?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e1rka hangv\u00e9tele a brand book (brand manual) r\u00e9sze, \u00e9s a<a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%EF%BF%BC\/\"> <strong>tartalomstrat\u00e9gia r\u00e9szek\u00e9nt<\/strong> <\/a>k\u00e9sz\u00fcl, \u00edgy&nbsp;<strong>egy \u00f6n\u00e1ll\u00f3 strat\u00e9giai dokumentumr\u00f3l van sz\u00f3,<\/strong> amelyet minden munkat\u00e1rsnak ismernie kellene. Ez a dokumentum \u00fatmutat\u00f3k\u00e9nt szolg\u00e1l ahhoz, hogyan kommunik\u00e1lj az \u00fcgyfelekkel \u00e9s a besz\u00e1ll\u00edt\u00f3kkal is<strong>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ebben szerepel a tegez\u00e9s vagy mag\u00e1z\u00e1s k\u00e9rd\u00e9se, az \u00fcgyfelek megsz\u00f3l\u00edt\u00e1sa, a hangulatjelek haszn\u00e1lata, az \u00edr\u00e1sjelek haszn\u00e1lata, a szleng \u00e9s a szakzsargon alkalmaz\u00e1sa, valamint a kommunik\u00e1ci\u00f3 egy\u00e9b jellemz\u0151i.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A kidolgozottabb dokumentumok konkr\u00e9t p\u00e9ld\u00e1kat is tartalmaznak: az \u00fcgyf\u00e9lszolg\u00e1lati kommunik\u00e1ci\u00f3ra, a besz\u00e1ll\u00edt\u00f3kkal folytatott levelez\u00e9sre, a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ra, a prezent\u00e1ci\u00f3kra \u00e9s \u00edgy tov\u00e1bb. R\u00e9sze szokott lenni a m\u00e1rkan\u00e9v helyes \u00edr\u00e1sm\u00f3dja \u00e9s ragoz\u00e1sa is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_allitjuk_be_a_Tone_of_Voice-t\"><\/span><strong>Hogyan \u00e1ll\u00edtjuk be a Tone of Voice-t?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>El\u0151sz\u00f6r a marketingszak\u00e9rt\u0151 elk\u00e9sz\u00edti a kommunik\u00e1ci\u00f3s csatorn\u00e1id auditj\u00e1t, \u00e9s felm\u00e9ri a jelenlegi kommunik\u00e1ci\u00f3d \u00e1llapot\u00e1t. (A marketingszak\u00e9rt\u0151vel egy\u00fctt egy r\u00e9szletes k\u00e9rd\u0151\u00edvet is kit\u00f6lt\u00f6t\u00f6k.)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Le\u00edrod, hogyan szeretn\u00e9d, hogy a m\u00e1rk\u00e1dat \u00e9rz\u00e9kelj\u00e9k. Lehet, hogy ez m\u00e1r megvan a brand manualodban.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Kieg\u00e9sz\u00edted azzal, hogy kik a leggyakoribb \u00fcgyfeleid (ha els\u0151sorban 45+ koroszt\u00e1lynak \u00e9rt\u00e9kes\u00edtesz, val\u00f3sz\u00edn\u0171leg nem fogod \u0151ket tegezni).<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>A marketingszak\u00e9rt\u0151 az el\u0151z\u0151 pontok alapj\u00e1n \u00f6ssze\u00e1ll\u00edtja a Tone of Voice-t.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_allitsd_be_a_Tone_of_Voice-t_marketingszakerto_nelkul\"><\/span><strong>Hogyan \u00e1ll\u00edtsd be a Tone of Voice-t marketingszak\u00e9rt\u0151 n\u00e9lk\u00fcl?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e9gezd el az els\u0151 h\u00e1rom l\u00e9p\u00e9st, majd az \u00fcgyfeleid \u00e9s aszerint, hogyan szeretn\u00e9d, hogy a m\u00e1rk\u00e1dat meg\u00edt\u00e9lj\u00e9k, hat\u00e1rozd meg a k\u00f6vetkez\u0151ket:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_kommunikacioban_tegezel_vagy_magazol\"><\/span>A kommunik\u00e1ci\u00f3ban&nbsp;<strong>tegezel vagy mag\u00e1zol?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Csak n\u00e9h\u00e1ny m\u00e1rka tegez Magyarorsz\u00e1gon \u2013 mer\u00e9sz, kock\u00e1zatos, de j\u00f3l megjegyezhet\u0151 d\u00f6nt\u00e9s. Egysz\u00f3val azoknak a m\u00e1rk\u00e1knak val\u00f3, amelyek&nbsp;<strong>els\u0151sorban a fiatalabb c\u00e9lk\u00f6z\u00f6ns\u00e9get szeretn\u00e9k megsz\u00f3l\u00edtani, \u00e9s azt akarj\u00e1k, hogy a m\u00e1rka mer\u00e9sznek \u00e9s \u00fcd\u00edt\u0151en frissnek hasson.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_fogsz_kommunikalni\"><\/span><strong>Hogyan fogsz kommunik\u00e1lni?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Form\u00e1lisan vagy k\u00f6tetlen\u00fcl? Igyekszel majd humoros lenni, vagy mindig korrekt \u00e9s szakszer\u0171 maradsz?&nbsp;<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">P\u00e9lda a <a href=\"https:\/\/www.nanospace.cz\" target=\"_blank\" rel=\"noreferrer noopener\">nanoSPACE<\/a> c\u00e9g Tone of Voice-\u00e1nak egy r\u00e9sz\u00e9b\u0151l:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_kommunikalunk\"><\/span><strong>Hogyan kommunik\u00e1lunk?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Egyszer\u0171en \u00e9s \u00e9rthet\u0151en.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tisztelj\u00fck az \u00fcgyfeleink idej\u00e9t, ez\u00e9rt l\u00e9nyegre t\u00f6r\u0151en, vil\u00e1gosan \u00e9s \u00e9rthet\u0151en fogalmazunk, felesleges t\u00f6ltel\u00e9kszavak \u00e9s mondatok n\u00e9lk\u00fcl.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ford\u00edt\u00f3k vagyunk.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Az \u00f6sszetett technol\u00f3gi\u00e1kat \u00fagy tudjuk elmagyar\u00e1zni, hogy b\u00e1rki meg\u00e9rtse. \u00c9rthet\u0151 hasonlatokat haszn\u00e1lunk, az inform\u00e1ci\u00f3kat leegyszer\u0171s\u00edtj\u00fck, de nem torz\u00edtjuk el.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Hitelesek vagyunk.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Egy nagyon kis c\u00e9gb\u0151l n\u0151tt\u00fcnk ki, \u00e9s b\u00e1r ma m\u00e1r t\u00f6bb sz\u00e1zezer \u00fcgyfel\u00fcnk van, m\u00e9g mindig eml\u00e9ksz\u00fcnk arra az id\u0151re, amikor naponta csak n\u00e9h\u00e1ny csomagot k\u00fcldt\u00fcnk. Megbecs\u00fclj\u00fck az \u00fcgyfeleinket, meghallgatjuk a probl\u00e9m\u00e1ikat, \u00e9s igyeksz\u00fcnk seg\u00edteni nekik.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Kedvesek \u00e9s udvariasak vagyunk.&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcgyf\u00e9lk\u00f6zpont\u00faak vagyunk, sz\u00edvesen kommunik\u00e1lunk az \u00fcgyfelekkel, pr\u00f3b\u00e1ljuk meg\u00e9rteni a probl\u00e9m\u00e1ikat, \u00e9s a lehet\u0151 legjobban seg\u00edteni nekik. Ez\u00e9rt mindig udvariasan \u00e9s mosolyogva kommunik\u00e1lunk<strong>. <\/strong><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">A p\u00e9lda v\u00e9ge.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Milyen_nyelvezetet_hasznalsz_majd_a_kommunikacioban\"><\/span><strong>Milyen nyelvezetet haszn\u00e1lsz majd a kommunik\u00e1ci\u00f3ban?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f6ntsd el, hogy a kommunik\u00e1ci\u00f3ban az ig\u00e9nyes, v\u00e1laszt\u00e9kos magyar nyelvet haszn\u00e1lod-e, vagy megengeded a szlenget is.<strong> Ha azt szeretn\u00e9d, hogy a m\u00e1rk\u00e1d er\u0151s \u00e9rzelmeket v\u00e1ltson ki az emberekb\u0151l, val\u00f3sz\u00edn\u0171leg az expressz\u00edv szavak<\/strong> \u00e9s a k\u00f6znyelvi fordulatok is megengedettek lesznek. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ebben a r\u00e9szben esik sz\u00f3 a szakszavak haszn\u00e1lat\u00e1r\u00f3l is. <\/strong>A nanoSPACE p\u00e9ld\u00e1ul a k\u00e9zik\u00f6nyv\u00e9ben azt tan\u00e1csolja a munkat\u00e1rsainak, hogy a szakszavakat lehet\u0151s\u00e9g szerint ker\u00fclj\u00e9k, \u00e9s mindent \u00fagy pr\u00f3b\u00e1ljanak megfogalmazni, hogy azt b\u00e1rki meg\u00e9rtse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emojik_hangulatjelek_hasznalata\"><\/span><strong>Emojik (hangulatjelek) haszn\u00e1lata<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1r egyeseknek ez mosolyt csal az arc\u00e1ra, <strong>az emojik haszn\u00e1lat\u00e1t ma m\u00e1r a c\u00e9gekn\u00e9l \u00e1ltal\u00e1nosan szab\u00e1lyozz\u00e1k.<\/strong> Az emojik \u00e9rzelmeket fejeznek ki, ez\u00e9rt \u00e9rdemes meghat\u00e1rozni, mely emojik \u00e9s milyen mennyis\u00e9gben haszn\u00e1lhat\u00f3k az egyes kommunik\u00e1ci\u00f3s t\u00edpusokban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vannak c\u00e9gek, amelyek teljesen megtiltj\u00e1k az emojik haszn\u00e1lat\u00e1t a kommunik\u00e1ci\u00f3ban<\/strong>, vagy csak n\u00e9h\u00e1ny kiv\u00e1lasztott hangulatjelet enged\u00e9lyeznek. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a54797cee4df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a54797cee4df\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1200\" height=\"630\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/4.jpg\" alt=\"Emojik s\u00e1rga h\u00e1tt\u00e9ren\" class=\"wp-image-58194\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Szinek_irasjelek_es_nagybetuk_hasznalata\"><\/span><strong>Sz\u00ednek, \u00edr\u00e1sjelek \u00e9s nagybet\u0171k haszn\u00e1lata<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az emojikhoz hasonl\u00f3an a kommunik\u00e1ci\u00f3ban az \u00edr\u00e1sjeleket is szab\u00e1lyozz\u00e1k<strong>. A legt\u00f6bb c\u00e9g egy\u00e9rtelm\u0171en meghat\u00e1rozza<\/strong>, hogy nem lehet egym\u00e1s ut\u00e1n t\u00f6bb \u00edr\u00e1sjelet haszn\u00e1lni (p\u00e9ld\u00e1ul h\u00e1rom pontot).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1ltal\u00e1ban szab\u00e1lyozz\u00e1k a<strong> csupa nagybet\u0171s \u00edr\u00e1st is (NAGYBET\u0170KKEL)<\/strong>, hacsak nem term\u00e9k- vagy c\u00e9gnevekr\u0151l van sz\u00f3. <strong>A csupa nagybet\u0171s \u00edr\u00e1s ugyanis \u00fagy hathat az \u00fcgyf\u00e9lre, mintha kiab\u00e1ln\u00e1nak vele.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egyes c\u00e9gek az e-mailes kommunik\u00e1ci\u00f3ban azt is megtiltj\u00e1k, hogy<strong> a feket\u00e9t\u0151l elt\u00e9r\u0151 sz\u00ednnel<\/strong> \u00edrjanak, illetve meghat\u00e1rozz\u00e1k, milyen m\u00f3don lehet kiemelni a sz\u00f6veg fontos r\u00e9sz\u00e9t az \u00fcgyf\u00e9l sz\u00e1m\u00e1ra.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ha seg\u00edts\u00e9gre lenne sz\u00fcks\u00e9ged a Tone of Voice be\u00e1ll\u00edt\u00e1s\u00e1hoz, ne habozz felvenni vel\u00fcnk a kapcsolatot (info@lkmedia.cz). <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#x2705; Mi\u00e9rt fontos, hogy legyen meghat\u00e1rozott Tone of Voice &#x2705; Hogyan n\u00e9z ki egy j\u00f3l kidolgozott m\u00e1rka hangv\u00e9tel &#x2705; Hogyan hat\u00e1rozhatod meg saj\u00e1t magad a m\u00e1rka tonalit\u00e1s\u00e1t<\/p>\n","protected":false},"author":3,"featured_media":58195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"M\u00e1rka hangv\u00e9tel (Tone of Voice): mi ez \u00e9s hogyan \u00e1ll\u00edtsd be","rank_math_description":"Mi az a m\u00e1rka hangv\u00e9tel (Tone of Voice) \u00e9s mi\u00e9rt fontos? Ismerd meg, hogyan n\u00e9z ki, \u00e9s \u00e1ll\u00edtsd be saj\u00e1t magad l\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9sre. Olvasd el \u00fatmutat\u00f3nkat!","rank_math_focus_keyword":"m\u00e1rka hangv\u00e9tel","rank_math_seo_score":""},"categories":[1810,1792],"tags":[],"class_list":["post-300013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kozossegi-media","category-marketing"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2022\/08\/instagram-checklist.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/hu\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts\/300013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/comments?post=300013"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts\/300013\/revisions"}],"predecessor-version":[{"id":300017,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts\/300013\/revisions\/300017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/media\/58195"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/media?parent=300013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/categories?post=300013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/tags?post=300013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}