{"id":294176,"date":"2019-02-24T21:57:27","date_gmt":"2019-02-24T20:57:27","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/influencer-marketing-egyuttmukodes\/"},"modified":"2026-07-06T06:46:09","modified_gmt":"2026-07-06T04:46:09","slug":"influencer-marketing-egyuttmukodes","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/","title":{"rendered":"Hogyan m\u0171k\u00f6dj\u00f6n j\u00f3l az influencer marketing: youtuberek, instagrammerek \u00e9s bloggerek"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Az influencer marketing az ut\u00f3bbi \u00e9vekben hatalmas n\u00e9pszer\u0171s\u00e9gre tett szert. Egyes m\u00e1rk\u00e1k szinte \u00fagy \u00e9rzik, hogy ha nem m\u0171k\u00f6dnek egy\u00fctt influencerekkel, akkor mintha nem is l\u00e9tezn\u00e9nek. De vajon t\u00e9nyleg \u00edgy van ez?<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Az instagrammerekkel, youtuberekkel \u00e9s bloggerekkel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s val\u00f3ban hasznos l\u00e9p\u00e9s lehet egy m\u00e1rka sz\u00e1m\u00e1ra, de egy rosszul megv\u00e1lasztott partners\u00e9g eset\u00e9n rengeteg p\u00e9nzt el\u00e9gethetsz l\u00e1that\u00f3 eredm\u00e9ny n\u00e9lk\u00fcl.<\/strong> A legrosszabb esetekben a m\u00e1rk\u00e1d m\u00e9g k\u00e1rt is szenvedhet. Az influencer marketing egy <a href=\"https:\/\/loudavymkrokem.cz\/ke-stazeni\/\"><strong>tartalomstrat\u00e9gia r\u00e9sze<\/strong><\/a>, amelyet ugyanabban a r\u00e9szben \u00e9rt\u00e9kel\u00fcnk, mint a t\u00f6bbi kamp\u00e1nyt <a href=\"https:\/\/loudavymkrokem.cz\/ke-stazeni\/\"><strong>a tartalmi tervben (kamp\u00e1nyok f\u00fcl).<\/strong><\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Tapasztalatok_mindket_oldalrol\" >Tapasztalatok mindk\u00e9t oldalr\u00f3l<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Kezdjuk_az_elejen_%E2%80%93_mi_is_az_influencer_marketing\" >Kezdj\u00fck az elej\u00e9n \u2013 mi is az influencer marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Minden_cegnek_megfelelo_az_influencer_marketing\" >Minden c\u00e9gnek megfelel\u0151 az influencer marketing?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Hogyan_valaszd_ki_a_megfelelo_influencert\" >Hogyan v\u00e1laszd ki a megfelel\u0151 influencert<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Blogger_youtuber_vagy_instagrammer_Es_halott_a_Facebook\" >Blogger, youtuber vagy instagrammer? \u00c9s halott a Facebook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Miert_erdemes_bloggerekkel_egyuttmukodni\" >Mi\u00e9rt \u00e9rdemes bloggerekkel egy\u00fcttm\u0171k\u00f6dni?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Pelda_a_Loudavym_krokem_egyuttmukodese_a_Motel_One-nal\" >P\u00e9lda: a Loudav\u00fdm krokem egy\u00fcttm\u0171k\u00f6d\u00e9se a Motel One-nal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Hogyan_ismerd_fel_a_minosegi_blogot\" >Hogyan ismerd fel a min\u0151s\u00e9gi blogot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Hogyan_nezhetnek_ki_az_egyuttmukodesek_es_mennyibe_kerulnek\" >Hogyan n\u00e9zhetnek ki az egy\u00fcttm\u0171k\u00f6d\u00e9sek, \u00e9s mennyibe ker\u00fclnek?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Miert_erdemes_instagrammerekkel_egyuttmukodni\" >Mi\u00e9rt \u00e9rdemes instagrammerekkel egy\u00fcttm\u0171k\u00f6dni?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Hogyan_ismerd_fel_a_minosegi_Instagram-influencert_es_miert_nem_jelent_semmit_a_kovetok_szama\" >Hogyan ismerd fel a min\u0151s\u00e9gi Instagram-influencert, \u00e9s mi\u00e9rt nem jelent semmit a k\u00f6vet\u0151k sz\u00e1ma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#A_profil_minoseget_elso_pillantasra_felismered\" >A profil min\u0151s\u00e9g\u00e9t els\u0151 pillant\u00e1sra felismered<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Mekkora_legyen_a_fiok_es_mennyibe_kerulnek_az_influencerek\" >Mekkora legyen a fi\u00f3k, \u00e9s mennyibe ker\u00fclnek az influencerek?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Mikroinfluencerek_10_ezerig\" >Mikroinfluencerek (10 ezerig)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Kozepes_meretu_influencerek_30_ezerig\" >K\u00f6zepes m\u00e9ret\u0171 influencerek (30 ezerig)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Influencerek_30_ezer_felett\" >Influencerek (30 ezer felett)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Nehany_megjegyzes_az_arakhoz\" >N\u00e9h\u00e1ny megjegyz\u00e9s az \u00e1rakhoz<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Miert_erdemes_youtuberekkel_egyuttmukodni\" >Mi\u00e9rt \u00e9rdemes youtuberekkel egy\u00fcttm\u0171k\u00f6dni?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Hogyan_ismerd_fel_a_minosegi_youtubertvloggert\" >Hogyan ismerd fel a min\u0151s\u00e9gi youtubert\/vloggert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Mennyibe_kerul_egy_youtuberrel_valo_egyuttmukodes\" >Mennyibe ker\u00fcl egy youtuberrel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Halott_a_Facebook\" >Halott a Facebook?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Facebook-csoportok\" >Facebook-csoportok<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Hogyan_dolgozz_az_influencerekkel\" >Hogyan dolgozz az influencerekkel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Hogyan_keresd_meg_oket_helyesen\" >Hogyan keresd meg \u0151ket helyesen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Szerzodesek\" >Szerz\u0151d\u00e9sek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Ne_diktald_le_az_influencernek_mit_irjon\" >Ne dikt\u00e1ld le az influencernek, mit \u00edrjon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Egyuttmukodes_ugynoksegeken_keresztul_%E2%80%93_igen_vagy_nem\" >Egy\u00fcttm\u0171k\u00f6d\u00e9s \u00fcgyn\u00f6ks\u00e9geken kereszt\u00fcl \u2013 igen vagy nem?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Mit_kerj_az_ugynoksegektol\" >Mit k\u00e9rj az \u00fcgyn\u00f6ks\u00e9gekt\u0151l?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Instagrammerek\" >Instagrammerek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Bloggerek\" >Bloggerek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Youtuberek\" >Youtuberek<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Miert_nem_mukodunk_egyutt_ugynoksegekkel\" >Mi\u00e9rt nem m\u0171k\u00f6d\u00fcnk egy\u00fctt \u00fcgyn\u00f6ks\u00e9gekkel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Hogyan_mukodj_egyutt_az_influencerekkel_%E2%80%9Emaskepp%E2%80%9D\" >Hogyan m\u0171k\u00f6dj egy\u00fctt az influencerekkel \u201em\u00e1sk\u00e9pp\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#Es_mi_a_teendo_ha_egy_influencer_kozvetlenul_sajat_maga_keres_meg\" >\u00c9s mi a teend\u0151, ha egy influencer k\u00f6zvetlen\u00fcl, saj\u00e1t maga keres meg?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/loudavymkrokem.cz\/hu\/influencer-marketing-egyuttmukodes\/#BONUSZ_Online_kurzus_az_influencer_marketing_jogarol\" >B\u00d3NUSZ: Online kurzus az influencer marketing jog\u00e1r\u00f3l<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tapasztalatok_mindket_oldalrol\"><\/span>Tapasztalatok mindk\u00e9t oldalr\u00f3l<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Az elm\u00falt \u00e9vben Luk\u00e1\u0161-sal egy\u00fctt mindk\u00e9t szerepet kipr\u00f3b\u00e1ltuk. <strong>Az influencer szerep\u00e9t a saj\u00e1t blogunkkal, a <a href=\"https:\/\/loudavymkrokem.cz\/hu\/\">Loudav\u00fdm krokem<\/a> r\u00e9v\u00e9n, \u00e9s a c\u00e9g szerep\u00e9t is, amely influencerekkel dolgozik egy\u00fctt.<\/strong> Mivel mindk\u00e9t fronton mozgunk, sz\u00e1mos olyan probl\u00e9m\u00e1ra \u00e9s buktat\u00f3ra bukkantunk, amelyeket az egy\u00fcttm\u0171k\u00f6d\u00e9sek rejthetnek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sokszor l\u00e1ttuk, <strong>hogy c\u00e9gek olyan bloggereknek osztogatnak term\u00e9keket, akiknek megv\u00e1s\u00e1rolt k\u00f6vet\u0151ik vannak az Instagramon, de m\u00e9g t\u00f6bbsz\u00f6r l\u00e1ttunk \u00e9rtelmetlen egy\u00fcttm\u0171k\u00f6d\u00e9seket olyan influencerekkel, akiknek semmi k\u00f6z\u00fck nem volt az adott term\u00e9khez.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bepillantottunk azokba az \u00fcgyn\u00f6ks\u00e9gekbe is, amelyek az influencerekkel val\u00f3 munk\u00e1ra specializ\u00e1l\u00f3dtak, \u00e9s nemegyszer csod\u00e1lkoztunk, hogy a c\u00e9gek mi\u00e9rt hajland\u00f3k fizetni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ebben a cikkben megv\u00e1laszoljuk a k\u00e9rd\u00e9st, hogy van-e \u00e9rtelme sz\u00e1modra az influencerekkel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9snek, hogyan v\u00e1laszd ki a megfelel\u0151 bloggert, youtubert vagy instagrammert, illetve <strong>hogyan ismerheted fel, hogy vannak-e megv\u00e1s\u00e1rolt vagy val\u00f3di k\u00f6vet\u0151i.<\/strong> Emellett el\u00e1ruljuk azt is, hogyan alak\u00edthatsz ki min\u0151s\u00e9gi egy\u00fcttm\u0171k\u00f6d\u00e9seket.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kezdjuk_az_elejen_%E2%80%93_mi_is_az_influencer_marketing\"><\/span>Kezdj\u00fck az elej\u00e9n \u2013 mi is az influencer marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d351bee51d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d351bee51d\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"560\" height=\"315\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Influencer_marketing.jpg\" alt=\"Influencer marketing\" class=\"wp-image-56079\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ez egy olyan gyakorlat, <strong>amelynek sor\u00e1n a c\u00e9gek egy\u00fcttm\u0171k\u00f6d\u00e9sben \u00e1llapodnak meg olyan emberekkel, akik befoly\u00e1ssal b\u00edrnak a potenci\u00e1lis v\u00e1s\u00e1rl\u00f3k egy bizonyos szegmens\u00e9re.<\/strong> Nem kell felt\u00e9tlen\u00fcl h\u00edress\u00e9gekr\u0151l lennie sz\u00f3, \u00e9s nem is kiz\u00e1r\u00f3lag youtuberekhez \u00e9s instagrammerekhez k\u00f6t\u0151dik (b\u00e1r ebben az \u00f6sszef\u00fcgg\u00e9sben legink\u00e1bb r\u00f3luk esik sz\u00f3) \u2013 lehet sz\u00f3 egy <strong>befoly\u00e1sos weboldalr\u00f3l, Twitter-fi\u00f3kr\u00f3l, blogr\u00f3l vagy ak\u00e1r egy Facebook-csoportr\u00f3l<\/strong> is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az influencerekkel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s el\u0151nye a j\u00f3val <strong>magasabb ROI<\/strong>, vagyis \u2013 ha f\u00e9lretessz\u00fck a szakzsargont \u2013 a befektet\u00e9s megt\u00e9r\u00fcl\u00e9se. A statisztik\u00e1k szerint az influencer marketing eset\u00e9ben a megt\u00e9r\u00fcl\u00e9s <a href=\"https:\/\/www.business2community.com\/infographics\/influencer-marketing-drives-11x-roi-infographic-01776187#X1uB48W64U5CubFw.97\" target=\"_blank\" rel=\"noopener\"><strong>11-szer magasabb<\/strong><\/a>, mint a klasszikus digit\u00e1lis csatorn\u00e1kba (Facebook-hirdet\u00e9sek, Google Ads) t\u00f6rt\u00e9n\u0151 befektet\u00e9sek eset\u00e9n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ilyen sz\u00e1mot azonban nagyon neh\u00e9z el\u00e9rni<\/strong> (a magyar k\u00f6zegben pedig m\u00e9g nehezebb). <strong>R\u00e1ad\u00e1sul, ha a kamp\u00e1nyt nem profin bonyol\u00edtj\u00e1k le, a m\u00e1rka nemcsak a befektet\u00e9s\u00e9t vesz\u00edtheti el, hanem a h\u00edrnev\u00e9nek egy r\u00e9sz\u00e9t is.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Minden_cegnek_megfelelo_az_influencer_marketing\"><\/span>Minden c\u00e9gnek megfelel\u0151 az influencer marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Igen, ha az adott ter\u00fcleten tev\u00e9kenykednek influencerek.<\/strong> Ha ruh\u00e1kat \u00e1rulsz, t\u00f6bb tucat nagyobb \u00e9s kisebb blogger, youtuber \u00e9s instagrammer akad, akit \u00e9rdekel a divat, \u00e9s n\u00e9pszer\u0171s\u00edthet t\u00e9ged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha viszont f\u0171ny\u00edr\u00f3kat \u00e1rulsz, akkor val\u00f3sz\u00edn\u0171leg <strong>kert\u00e9szked\u00e9ssel foglalkoz\u00f3 hobbiblogokat \u00e9s weboldalakat<\/strong> keresel, kert\u00e9szked\u0151s <strong>Facebook-csoportokat<\/strong> figyelsz, \u00e9s megeshet, hogy nem sokat tal\u00e1lsz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Term\u00e9szetesen tal\u00e1lhatsz olyan youtubert vagy instagrammert, akinek nagy kertje van, \u00e9s n\u00e9pszer\u0171s\u00edti a f\u0171ny\u00edr\u00f3dat, <strong>de ha \u0151t f\u0151k\u00e9nt 18-24 \u00e9ves emberek k\u00f6vetik, akkor val\u00f3sz\u00edn\u0171leg nem lesz t\u00fal gy\u00fcm\u00f6lcs\u00f6z\u0151 az egy\u00fcttm\u0171k\u00f6d\u00e9s.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d351beeb62&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d351beeb62\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"508\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/FB_skupiny-1-1024x508-1.png\" alt=\"Kert\u00e9szked\u0151s Facebook-csoportok, a v\u00e9g\u00e9n el\u00e9g sok van bel\u0151l\u00fck \ud83d\ude42\" class=\"wp-image-56080\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Kert\u00e9szked\u0151s Facebook-csoportok, a v\u00e9g\u00e9n el\u00e9g sok van bel\u0151l\u00fck \ud83d\ude42<\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_valaszd_ki_a_megfelelo_influencert\"><\/span>Hogyan v\u00e1laszd ki a megfelel\u0151 influencert<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">A megfelel\u0151 \u00e9s min\u0151s\u00e9gi influencer kiv\u00e1laszt\u00e1sa az influencer marketing legfontosabb eleme. De hogyan v\u00e1laszd ki a megfelel\u0151t? \u00c9s milyen t\u00edpus\u00fa influencert \u00e9rdemes keresni?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blogger_youtuber_vagy_instagrammer_Es_halott_a_Facebook\"><\/span>Blogger, youtuber vagy instagrammer? \u00c9s halott a Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Az influencerek k\u00fcl\u00f6nb\u00f6z\u0151 t\u00edpusai eg\u00e9szen m\u00e1st hozhatnak sz\u00e1modra. A cikk k\u00f6vetkez\u0151 r\u00e9sz\u00e9ben ez\u00e9rt bemutatjuk az egyes t\u00edpusokat, \u00e9s le\u00edrjuk, hogyan ismerheted fel k\u00f6zt\u00fck a min\u0151s\u00e9get.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miert_erdemes_bloggerekkel_egyuttmukodni\"><\/span>Mi\u00e9rt \u00e9rdemes bloggerekkel egy\u00fcttm\u0171k\u00f6dni?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El\u0151kel\u0151 helyez\u00e9sek a keres\u0151kben fizet\u00e9s n\u00e9lk\u00fcl<\/strong><\/li>\n\n\n\n<li><strong>Hossz\u00fa t\u00e1v\u00fa n\u00e9pszer\u0171s\u00edt\u00e9s ak\u00e1r egyszeri egy\u00fcttm\u0171k\u00f6d\u00e9s eset\u00e9n is<\/strong> (j\u00f3 SEO-val rendelkez\u0151 blogokn\u00e1l)<\/li>\n\n\n\n<li>Tartalom a saj\u00e1t k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1dhoz<\/li>\n\n\n\n<li>Magasabb hiteless\u00e9g az olvas\u00f3k szem\u00e9ben, mint a fizetett hirdet\u00e9s<\/li>\n\n\n\n<li>R\u00f6vid t\u00e1v\u00fa (er\u0151s k\u00f6z\u00f6ss\u00e9gi m\u00e9dia) \u00e9s hossz\u00fa t\u00e1v\u00fa elad\u00e1sn\u00f6veked\u00e9s is (j\u00f3 SEO-val rendelkez\u0151 blogokn\u00e1l)<\/li>\n\n\n\n<li>Min\u0151s\u00e9gi backlinkek \u00e9p\u00edt\u00e9se (j\u00f3 SEO-val rendelkez\u0151 blogokn\u00e1l)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Magyar\u00e1zat<\/strong>: Nem tudod, mi az a SEO? Ez a keres\u0151optimaliz\u00e1l\u00e1s r\u00f6vid\u00edt\u00e9se \u2013 egy t\u00e1g eszk\u00f6z- \u00e9s m\u00f3dszerk\u00e9szletet takar, amelyek c\u00e9lja, hogy az adott weboldal a lehet\u0151 legmagasabb helyez\u00e9seket \u00e9rje el a keres\u0151kben.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Min\u0151s\u00e9gi blogb\u00f3l <strong>m\u00e9g mindig kev\u00e9s van Magyarorsz\u00e1gon<\/strong>, de ha tal\u00e1lsz egyet, \u00e9pp az ilyen bloggerek juttathatnak fel a Google \u00e9l\u00e9re fizet\u00e9s n\u00e9lk\u00fcl. Hogy lehet ez? Sz\u00e1mos blogger a SEO-ra \u00f6sszpontos\u00edt, \u00e9s \u00fagy optimaliz\u00e1lja a cikkeit, hogy egy konkr\u00e9t kulcssz\u00f3 be\u00edr\u00e1sa eset\u00e9n a keres\u0151k els\u0151 helyeire ker\u00fcljenek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pelda_a_Loudavym_krokem_egyuttmukodese_a_Motel_One-nal\"><\/span>P\u00e9lda: a Loudav\u00fdm krokem egy\u00fcttm\u0171k\u00f6d\u00e9se a Motel One-nal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d351bef801&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d351bef801\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Cestovatele_travel_blog_-loudavymkrokem-1-1024x700-1.png\" alt=\"A min\u0151s\u00e9gi cikkek a keres\u0151k els\u0151 helyeire juttathatnak.\" class=\"wp-image-56081\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A min\u0151s\u00e9gi cikkek a keres\u0151k els\u0151 helyeire juttathatnak.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Loudav\u00fdm krokem csapat\u00e1val a m\u00fcncheni utunk alkalm\u00e1val egy\u00fcttm\u0171k\u00f6d\u00e9sben \u00e1llapodtunk meg a csod\u00e1latos Motel One sz\u00e1llod\u00e1val. <strong>M\u00e1r h\u00e1rom nappal azut\u00e1n, hogy k\u00f6zz\u00e9tett\u00fck a <a href=\"https:\/\/loudavymkrokem.cz\/hu\/munchen-nemetorszag-latnivalok\/\">m\u00fcncheni cikket<\/a>, megjelent a Google nyolcadik hely\u00e9n a \u201e<a href=\"https:\/\/www.google.com\/search?ei=vOJyXP22L_y50PEPr6i9EA&amp;q=co+delat+v+mnichov%C4%9B&amp;oq=co+delat+v+mnichov%C4%9B&amp;gs_l=psy-ab.3..0i22i30l2.5528.10500..11069...8.0..2.568.2967.0j1j1j3j2j1......0....1..gws-wiz.......0i71j35i39j0j35i304i39j0i13j33i160.-stIaNZV3vk\" target=\"_blank\" rel=\"noopener\">Mit \u00e9rdemes csin\u00e1lni M\u00fcnchenben<\/a>\u201d keres\u00e9sre.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nagyon val\u00f3sz\u00edn\u0171, hogy <strong>2-3 h\u00f3napon bel\u00fcl az els\u0151 helyekre ker\u00fcl<\/strong>. Mivel a Motel One sz\u00e1lloda tetszett nek\u00fcnk, a cikkben m\u00fcncheni sz\u00e1ll\u00e1sk\u00e9nt aj\u00e1nljuk. \u00cdgy a Motel One a \u201eMit \u00e9rdemes csin\u00e1lni M\u00fcnchenben\u201d keres\u00e9s eset\u00e9n a cikkben a Google els\u0151 helyein fog szerepelni, puszt\u00e1n az\u00e9rt, mert elsz\u00e1ll\u00e1solt minket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez a cikk sehova sem t\u0171nik el, \u00e9s mindenki, aki a k\u00f6vetkez\u0151 h\u00f3napokban r\u00e1keres erre, val\u00f3sz\u00edn\u0171leg r\u00e1 fog bukkanni. <strong>N\u00e9h\u00e1ny cikk\u00fcnk m\u00e1r \u00e9vek \u00f3ta az els\u0151 helyeken szerepel.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_ismerd_fel_a_minosegi_blogot\"><\/span>Hogyan ismerd fel a min\u0151s\u00e9gi blogot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A blognak er\u0151s a SEO-ja<\/strong> = felugrik, amikor kulcsszavakat \u00edrsz be a keres\u0151kbe<\/li>\n\n\n\n<li><strong>A blog er\u0151s a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban<\/strong> = sok k\u00f6vet\u0151je van a Facebookon, Instagramon, Twitteren<\/li>\n\n\n\n<li><strong>A blog akt\u00edv<\/strong> (\u00e9vente legal\u00e1bb 6 bejegyz\u00e9s, ide\u00e1lis esetben legal\u00e1bb 12)<\/li>\n\n\n\n<li>A blogok \u00f6sszehasonl\u00edt\u00e1s\u00e1hoz haszn\u00e1lhatsz olyan eszk\u00f6z\u00f6ket, mint a <a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" rel=\"noopener\">SimilarWeb<\/a>, amely megmutatja a l\u00e1togatotts\u00e1g m\u00e9rt\u00e9k\u00e9t \u00e9s forr\u00e1sait<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d351beffef&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d351beffef\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1726\" height=\"910\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/klicova_slova_SEO-1.png\" alt=\"C\u00e9lozz azokra a blogokra, amelyek a keres\u0151k els\u0151 helyein szerepelnek\" class=\"wp-image-56082\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">C\u00e9lozz azokra a blogokra, amelyek a keres\u0151k els\u0151 helyein szerepelnek<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>A min\u0151s\u00e9gi blog felismer\u00e9s\u00e9nek m\u00f3dj\u00e1t nagyon leegyszer\u0171s\u00edtve \u00edrtuk le, de biztosan \u00e9rted, mire gondolunk.<\/strong> Ha egy blog p\u00e9ld\u00e1ul Magyarorsz\u00e1g t\u00f6rt\u00e9nelmi eml\u00e9keinek felt\u00e9rk\u00e9pez\u00e9s\u00e9re \u00f6sszpontos\u00edt, \u00e9s nem tudod megtal\u00e1lni a Google-\u00f6n m\u00e9g nagyon pontos keres\u00e9sek ut\u00e1n sem, akkor tudod, hogy nem ide\u00e1lis blog az egy\u00fcttm\u0171k\u00f6d\u00e9shez.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_nezhetnek_ki_az_egyuttmukodesek_es_mennyibe_kerulnek\"><\/span>Hogyan n\u00e9zhetnek ki az egy\u00fcttm\u0171k\u00f6d\u00e9sek, \u00e9s mennyibe ker\u00fclnek?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ha a term\u00e9ked vagy szolg\u00e1ltat\u00e1sod \u00e9rdekes a bloggerek sz\u00e1m\u00e1ra, <strong>ingyen is beker\u00fclhetsz egy cikkbe<\/strong><\/li>\n\n\n\n<li><strong>\u00c9rt\u00e9kel\u00e9s<\/strong> (\u00f6n\u00e1ll\u00f3 cikk a term\u00e9kr\u0151l\/szolg\u00e1ltat\u00e1sr\u00f3l) \u00e1tlagosan kb. 120 \u20ac, a blog min\u0151s\u00e9g\u00e9t\u0151l f\u00fcgg\u0151en az \u00e1r lehet magasabb vagy alacsonyabb is (de kb. 60 \u20ac-n\u00e1l kevesebbre ne sz\u00e1m\u00edts)<\/li>\n\n\n\n<li><strong>Link elhelyez\u00e9se egy megl\u00e9v\u0151 cikkbe<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gyakran tal\u00e1lsz egy j\u00f3l rangsorolt cikket (amely a keres\u0151k els\u0151 helyein szerepel), \u00e9s szeretn\u00e9l megjelenni benne. Ha a bloggernek tetszik a term\u00e9ked vagy szolg\u00e1ltat\u00e1sod, meg\u00e1llapodhattok egy link elhelyez\u00e9s\u00e9ben. A <strong>j\u00f3l rangsorolt cikkekn\u00e9l az \u00e1rak kb. 10 \u20ac\/h\u00f3nap \u00f6sszegt\u0151l indulnak.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miert_erdemes_instagrammerekkel_egyuttmukodni\"><\/span>Mi\u00e9rt \u00e9rdemes instagrammerekkel egy\u00fcttm\u0171k\u00f6dni?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A m\u00e1rka \u00e9p\u00edt\u00e9se \u00e9s er\u0151s\u00edt\u00e9se<\/li>\n\n\n\n<li><strong>Eredeti fot\u00f3k \u00e9s eredeti term\u00e9kbemutat\u00f3<\/strong><\/li>\n\n\n\n<li>A hirdet\u00e9s \u00e9rthet\u0151s\u00e9ge \u00e9s hiteless\u00e9ge<\/li>\n\n\n\n<li>Egyszeri, de intenz\u00edv el\u00e9r\u00e9s<\/li>\n\n\n\n<li>A legakt\u00edvabb k\u00f6z\u00f6ss\u00e9gek az Instagramon vannak<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f6bb mint <a href=\"https:\/\/www.theverge.com\/2018\/6\/20\/17484420\/instagram-users-one-billion-count\" target=\"_blank\" rel=\"noopener\">egymilli\u00e1rd<\/a> akt\u00edv felhaszn\u00e1l\u00f3j\u00e1val az Instagram jelenleg tal\u00e1n a legn\u00e9pszer\u0171bb k\u00f6z\u00f6ss\u00e9gi platform a marketingesek k\u00f6r\u00e9ben az egy\u00fcttm\u0171k\u00f6d\u00e9sekhez. <strong>Egy j\u00f3l megv\u00e1lasztott influencer az Instagramon sokkal \u00e9rthet\u0151bben \u00e9s sz\u00f3rakoztat\u00f3bban tudja bemutatni a term\u00e9kedet, mint a saj\u00e1t marketingcsapatod.<\/strong> R\u00e1ad\u00e1sul a k\u00f6vet\u0151k sokkal jobban b\u00edznak az instagrammereikben, mintha egy fizetett hirdet\u00e9st l\u00e1tn\u00e1nak a m\u00e1rk\u00e1d neve alatt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e1rk\u00e1k ez\u00e9rt egyre gyakrabban vetik r\u00e1 magukat az instagrammerekre, \u00e9s f\u0171nek-f\u00e1nak osztogatj\u00e1k a term\u00e9keket, hogy a m\u00e1rk\u00e1juk min\u00e9l t\u00f6bb felhaszn\u00e1l\u00f3hoz eljusson. <strong>Sajnos r\u00e9szben emiatt j\u00f6nnek l\u00e9tre olyan profilok megv\u00e1s\u00e1rolt k\u00f6vet\u0151kkel, amelyeknek a feedje ink\u00e1bb egy online piacra eml\u00e9keztet.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_ismerd_fel_a_minosegi_Instagram-influencert_es_miert_nem_jelent_semmit_a_kovetok_szama\"><\/span>Hogyan ismerd fel a min\u0151s\u00e9gi Instagram-influencert, \u00e9s mi\u00e9rt nem jelent semmit a k\u00f6vet\u0151k sz\u00e1ma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Engagement<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A min\u0151s\u00e9gi influencert m\u00e1r r\u00e9g\u00f3ta <strong>nem a k\u00f6vet\u0151k sz\u00e1m\u00e1r\u00f3l lehet felismerni<\/strong>. Mi sz\u00e1m\u00edt teh\u00e1t? <strong>Az engagement, ami a kisebb fi\u00f3kokn\u00e1l (10 ezerig) 5% felett, a nagyobb fi\u00f3kokn\u00e1l (10-100 ezer) 3% felett legyen, a mega fi\u00f3kokn\u00e1l pedig m\u00e1r az 1-1,5% is bevett.<\/strong> Az engagementet k\u00f6nnyen kisz\u00e1m\u00edthatod az <a href=\"https:\/\/igblade.com\" target=\"_blank\" rel=\"noopener\">Igblade eszk\u00f6zzel<\/a> vagy a <a href=\"https:\/\/www.taggy.cz\" target=\"_blank\" rel=\"noopener\">Taggy.cz<\/a> eszk\u00f6zzel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Az engagement azt mutatja meg, hogy a felhaszn\u00e1l\u00f3 k\u00f6vet\u0151inek h\u00e1ny sz\u00e1zal\u00e9ka akt\u00edv.<\/strong> Ha egy 50 000 k\u00f6vet\u0151s profilnak 10% az engagement rate-je, az azt jelenti, hogy 5 000 k\u00f6vet\u0151 reag\u00e1l a bejegyz\u00e9seire.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d351bf0c6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d351bf0c6a\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"606\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/stopujemevychod_instagram-1024x606-1.png\" alt=\"Egy min\u0151s\u00e9gi, 10 ezer k\u00f6vet\u0151 k\u00f6r\u00fcli profilnak 5% feletti engagementje kell legyen\" class=\"wp-image-56083\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Egy min\u0151s\u00e9gi, 10 ezer k\u00f6vet\u0151 k\u00f6r\u00fcli profilnak 5% feletti engagementje kell legyen<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_profil_minoseget_elso_pillantasra_felismered\"><\/span>A profil min\u0151s\u00e9g\u00e9t els\u0151 pillant\u00e1sra felismered<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az influencer min\u0151s\u00e9g\u00e9t els\u0151 r\u00e1n\u00e9z\u00e9sre \u00fagy ismerheted fel, hogy v\u00e9gign\u00e9zed az <strong>utols\u00f3 fot\u00f3it (5-6 fot\u00f3), \u00e9s figyeled a l\u00e1jkok \u00e9s kommentek sz\u00e1m\u00e1t.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ha az influencerednek <strong>10 ezer k\u00f6vet\u0151je van, de a fot\u00f3n csak 100-200 l\u00e1jk, valami nem stimmel.<\/strong><\/li>\n\n\n\n<li>Ha a fot\u00f3k alatt <strong>kev\u00e9s a komment (\u00f6tn\u00e9l kevesebb)<\/strong>, valami nem stimmel.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mekkora_legyen_a_fiok_es_mennyibe_kerulnek_az_influencerek\"><\/span>Mekkora legyen a fi\u00f3k, \u00e9s mennyibe ker\u00fclnek az influencerek?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9ret az Instagram eset\u00e9ben sem sz\u00e1m\u00edt gyakran. Sz\u00e1modra az a fontos, hogy a fi\u00f3k pontosan a c\u00e9lcsoportodat c\u00e9lozza. Ha pelenk\u00e1t \u00e1rulsz, egy tizenkilenc \u00e9ves, 90 ezer k\u00f6vet\u0151s lifestyle-influencerl\u00e1ny kev\u00e9sb\u00e9 seg\u00edt, mint egy p\u00e1r ezer k\u00f6vet\u0151s anyuka-influencer, akit csak anyuk\u00e1k k\u00f6vetnek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sz\u00e1molj azzal, hogy <strong>min\u00e9l nagyobb a fi\u00f3k, ann\u00e1l t\u00f6bbet fizetsz.<\/strong> A fi\u00f3km\u00e9reteket a magyar viszonyokhoz igaz\u00edtva osztottuk fel. <strong>K\u00fclf\u00f6ld\u00f6n mikroinfluencernek azokat a fi\u00f3kokat nevezik, amelyeknek 100 ezer alatti k\u00f6vet\u0151j\u00fck van<\/strong>, n\u00e1lunk azonban kiss\u00e9 m\u00e1s sk\u00e1l\u00e1z\u00e1st kell alkalmaznunk. Az influencerek t\u00falnyom\u00f3 t\u00f6bbs\u00e9g\u00e9nek 10 \u00e9s 30 ezer k\u00f6vet\u0151je van valahol. Sz\u00e1zezer felett n\u00e1lunk legfeljebb p\u00e1r tucat influencernek van.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mikroinfluencerek_10_ezerig\"><\/span>Mikroinfluencerek (10 ezerig)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e1rk\u00e1k gyakran t\u00e1maszkodnak az \u00fagynevezett magasabb engagementtel rendelkez\u0151 mikroinfluencerekre (10 ezer k\u00f6vet\u0151ig), akik puszt\u00e1n a term\u00e9k\u00e9rt k\u00e9sz\u00edtenek \u00e9rt\u00e9kel\u00e9st. <strong>Ha p\u00e9nzt k\u00e9rnek, az \u00e1r \u00e1ltal\u00e1ban 25 \u00e9s 60 \u20ac k\u00f6z\u00f6tt mozog.<\/strong> Sajnos ezeknek a fi\u00f3koknak nincs \u201eswipe up\u201d funkci\u00f3juk, vagyis nem tudnak linket hozz\u00e1adni az Instagram Stories form\u00e1tumhoz (ezt az Instagram csak 10 ezer k\u00f6vet\u0151 felett enged\u00e9lyezi).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d351bf1479&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d351bf1479\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"673\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Loudavym_krokem_statistiky-1024x673-1.png\" alt=\"A 10 ezer alatti k\u00f6vet\u0151s fi\u00f3koknak 5% feletti engagementj\u00fck kell legyen\" class=\"wp-image-56084\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A 10 ezer alatti k\u00f6vet\u0151s fi\u00f3koknak 5% feletti engagementj\u00fck kell legyen<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kozepes_meretu_influencerek_30_ezerig\"><\/span>K\u00f6zepes m\u00e9ret\u0171 influencerek (30 ezerig)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ezekkel az influencerekkel is <strong>meg lehet \u00e1llapodni term\u00e9k\u00e9rt cser\u00e9be k\u00e9sz\u00edtett \u00e9rt\u00e9kel\u00e9sben, de ez m\u00e1r ritka.<\/strong> Legt\u00f6bbsz\u00f6r n\u00e9h\u00e1ny ezer forintos vagy ann\u00e1l nagyobb d\u00edjat k\u00e9rnek a megjelen\u00e9sek sz\u00e1m\u00e1t\u00f3l f\u00fcgg\u0151en. Az ilyen instagrammerek meg\u00e9rhetik a p\u00e9nz\u00fcket, <strong>ha az engagementj\u00fck legal\u00e1bb 4% feletti.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencerek_30_ezer_felett\"><\/span>Influencerek (30 ezer felett)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ha nagy el\u00e9r\u00e9sre v\u00e1gysz, meg\u00e1llapodhatsz egy nagyobb influencerrel, akin\u00e9l biztos lehetsz benne, hogy megv\u00e1logatja az egy\u00fcttm\u0171k\u00f6d\u00e9seit, \u00e9s kell\u0151 figyelmet is szentel nekik. A nagyobb influencereket gyakran \u00fcgyn\u00f6ks\u00e9gek vagy menedzserek k\u00e9pviselik. <strong>Az \u00e1rak egyediek, de p\u00e9ldak\u00e9nt egy 50 ezer k\u00f6vet\u0151s, 4% engagement\u0171 fi\u00f3knak nagyj\u00e1b\u00f3l 300-400 \u20ac k\u00f6r\u00fcl kellene mozognia 3-5 story-eml\u00edt\u00e9s\u00e9rt \u00e9s 1-2 fot\u00f3\u00e9rt a profilon.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/form.simpleshop.cz\/4z5An\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1.jpg\" alt=\"e-book arr\u00f3l, hogyan k\u00e9sz\u00edts UGC vide\u00f3kat\" class=\"wp-image-94357\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/07\/1-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n\n<div class=\"lk-stays-module\">\n<style>\n\/* \u2500\u2500\u2500 RESET PRO GUTENBERG \u2500\u2500\u2500 *\/\n.lk-stays-module * { box-sizing: border-box; margin: 0; padding: 0; }\n\n\/* \u2500\u2500\u2500 WRAPPER \u2500\u2500\u2500 *\/\n.lk-stays-module {\n  font-family: 'DM Sans', Georgia, sans-serif;\n  max-width: 100%;\n  margin: 2.5rem auto;\n  background: linear-gradient(135deg, #fdfaf5 0%, #fcf8f0 100%);\n  border: 1px solid #e8dfd4;\n  border-radius: 16px;\n  overflow: hidden;\n  box-shadow: 0 16px 48px rgba(195, 159, 118, 0.25), 0 4px 12px rgba(0,0,0,0.08);\n}\n\n\/* \u2500\u2500\u2500 HEADER \u2500\u2500\u2500 *\/\n.lk-stays-header {\n  position: relative;\n  padding: 24px 36px 24px;\n  background: linear-gradient(135deg, #c39f76 0%, #d4b188 60%, #c39f76 100%);\n  border-bottom: 1px solid rgba(255,255,255,.15);\n  display: flex;\n  align-items: center;\n  gap: 18px;\n}\n.lk-stays-header::before {\n  content: '';\n  position: absolute;\n  inset: 0;\n  background: url(\"data:image\/svg+xml,%3Csvg width='60' height='60' viewBox='0 0 60 60' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cg fill='none' fill-rule='evenodd'%3E%3Cg fill='%23ffffff' fill-opacity='0.05'%3E%3Cpath d='M36 34v-4h-2v4h-4v2h4v4h2v-4h4v-2h-4zm0-30V0h-2v4h-4v2h4v4h2V6h4V4h-4zM6 34v-4H4v4H0v2h4v4h2v-4h4v-2H6zM6 4V0H4v4H0v2h4v4h2V6h4V4H6z'\/%3E%3C\/g%3E%3C\/g%3E%3C\/svg%3E\") repeat;\n  pointer-events: none;\n}\n.lk-stays-icon {\n  flex-shrink: 0;\n  width: 68px;\n  height: 68px;\n  border-radius: 14px;\n  background: linear-gradient(135deg, #fff 0%, #f9f6f0 100%);\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  font-size: 26px;\n  box-shadow: 0 4px 12px rgba(0,0,0,0.15);\n}\n.lk-stays-eyebrow {\n  font-size: 10px;\n  font-weight: 500;\n  letter-spacing: 2.5px;\n  text-transform: uppercase;\n  color: rgba(255,255,255,.85);\n  margin: 0 0 5px 0;\n}\n.lk-stays-title {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 24px;\n  font-weight: 700;\n  color: #fff;\n  line-height: 1.2;\n  text-shadow: 0 1px 2px rgba(0,0,0,0.1);\n  margin: 0;\n}\n.lk-stays-subtitle {\n  font-size: 13px;\n  color: rgba(255,255,255,.75);\n  margin: 4px 0 0 0;\n  font-weight: 300;\n}\n\n\/* \u2500\u2500\u2500 CARDS GRID \u2500\u2500\u2500 *\/\n.lk-stays-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 1px;\n  background: rgba(195, 159, 118, 0.12);\n}\n\n\/* \u2500\u2500\u2500 SINGLE CARD \u2500\u2500\u2500 *\/\n.lk-stay-card {\n  background: #ffffff;\n  padding: 26px;\n  display: flex;\n  flex-direction: column;\n  gap: 11px;\n  transition: all 0.3s ease;\n  text-decoration: none;\n  color: inherit;\n  position: relative;\n}\n.lk-stay-card:hover {\n  background: #fffbf5;\n  transform: translateY(-2px);\n  box-shadow: 0 8px 24px rgba(195, 159, 118, 0.18);\n  z-index: 1;\n}\n.lk-stay-card.featured {\n  background: linear-gradient(135deg, #fffdf9 0%, #fff9f0 100%);\n  box-shadow: 0 4px 16px rgba(195, 159, 118, 0.15), inset 0 1px 0 rgba(195, 159, 118, 0.1);\n}\n.lk-stay-card.featured:hover {\n  background: linear-gradient(135deg, #fffbf5 0%, #fff8ed 100%);\n  box-shadow: 0 8px 24px rgba(195, 159, 118, 0.25), inset 0 1px 0 rgba(195, 159, 118, 0.15);\n}\n\n.lk-stay-badge {\n  display: inline-flex;\n  align-items: center;\n  gap: 5px;\n  font-size: 10px;\n  font-weight: 500;\n  letter-spacing: 1.5px;\n  text-transform: uppercase;\n  padding: 5px 11px;\n  border-radius: 20px;\n  width: fit-content;\n}\n.badge-top     { background: linear-gradient(135deg, #c39f76 0%, #d4b188 100%); color: #fff; border: 1px solid #c39f76; font-weight: 600; box-shadow: 0 2px 8px rgba(195,159,118,0.3); }\n.badge-luxury  { background: rgba(195,159,118,.12); color: #c39f76; border: 1px solid rgba(195,159,118,.25); }\n.badge-boutique{ background: rgba(54,133,252,.08); color: #3685fc; border: 1px solid rgba(54,133,252,.2); }\n.badge-nature  { background: rgba(130,190,100,.1); color: #6b9c4a; border: 1px solid rgba(130,190,100,.2); }\n.badge-remote  { background: rgba(195,159,118,.12); color: #a67e50; border: 1px solid rgba(195,159,118,.25); }\n\n.lk-stay-name {\n  font-family: 'Playfair Display', Georgia, serif;\n  font-size: 18px;\n  font-weight: 700;\n  color: #111827;\n  line-height: 1.3;\n}\n.lk-stay-desc {\n  font-size: 13.5px;\n  color: #525252;\n  line-height: 1.65;\n  font-weight: 300;\n  flex: 1;\n}\n\n.lk-stay-meta {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n  flex-wrap: wrap;\n  margin-top: 4px;\n}\n.lk-stay-price {\n  font-size: 13px;\n  color: #6b7280;\n}\n.lk-stay-price strong {\n  color: #c39f76;\n  font-weight: 500;\n}\n.lk-stay-stars {\n  color: #c39f76;\n  font-size: 11px;\n  letter-spacing: 1px;\n}\n\n\/* \u2500\u2500\u2500 CTA BUTTON \u2500\u2500\u2500 *\/\n.lk-stay-cta {\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  gap: 7px;\n  margin-top: 8px;\n  padding: 11px 20px;\n  border-radius: 8px;\n  background: linear-gradient(135deg, #3685fc 0%, #2a6fd9 100%);\n  color: #fff;\n  font-size: 13px;\n  font-weight: 500;\n  text-decoration: none;\n  letter-spacing: .3px;\n  transition: all .2s ease;\n  cursor: pointer;\n  border: none;\n  text-align: center;\n  box-shadow: 0 4px 12px rgba(54, 133, 252, 0.25);\n}\n.lk-stay-cta:hover {\n  background: linear-gradient(135deg, #2a6fd9 0%, #1e5bc4 100%);\n  transform: translateY(-1px);\n  box-shadow: 0 6px 16px rgba(54, 133, 252, 0.35);\n}\n.lk-stay-cta svg { flex-shrink: 0; }\n\n\/* \u2500\u2500\u2500 FOOTER \u2500\u2500\u2500 *\/\n.lk-stays-footer {\n  padding: 18px 36px;\n  background: linear-gradient(to bottom, #fdfaf5 0%, #f9f4ed 100%);\n  border-top: 1px solid rgba(195, 159, 118, 0.15);\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  flex-wrap: wrap;\n  gap: 12px;\n}\n.lk-stays-footer-note {\n  font-size: 11.5px;\n  color: #6b7280;\n  font-weight: 300;\n  line-height: 1.5;\n}\n.lk-stays-footer-note a {\n  color: #c39f76;\n  text-decoration: none;\n  font-weight: 400;\n}\n.lk-stays-footer-note a:hover {\n  text-decoration: underline;\n}\n.lk-stays-all-btn {\n  display: inline-flex;\n  align-items: center;\n  gap: 6px;\n  font-size: 12.5px;\n  font-weight: 500;\n  color: #c39f76;\n  text-decoration: none;\n  border: 1px solid rgba(195, 159, 118, 0.35);\n  padding: 8px 18px;\n  border-radius: 8px;\n  transition: all .2s ease;\n}\n.lk-stays-all-btn:hover {\n  background: rgba(195, 159, 118, 0.08);\n  border-color: rgba(195, 159, 118, 0.5);\n}\n\n\/* \u2500\u2500\u2500 RESPONSIVE \u2500\u2500\u2500 *\/\n@media (max-width: 600px) {\n  .lk-stays-grid { grid-template-columns: 1fr; }\n  .lk-stays-header { padding: 24px 20px; }\n  .lk-stays-footer { padding: 16px 20px; }\n  .lk-stay-card { padding: 22px; }\n  .lk-stays-title { font-size: 20px; }\n}\n<\/style>\n\n  <!-- HEADER -->\n  <div class=\"lk-stays-header\">\n    <img decoding=\"async\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2026\/02\/lukas-a-lucka.jpg\" alt=\"\" style=\"width: 75px; height: 75px; border-radius: 8px; flex-shrink: 0; object-fit: cover; display: block; margin: 4px 0;\" title=\"\">\n    <div class=\"lk-stays-header-text\">\n      <div class=\"lk-stays-eyebrow\">Luk\u00e1\u0161 and Lucie recommend<\/div>\n      <div class=\"lk-stays-title\">Hol sz\u00e1llj meg M\u00fcnchenben<\/div>\n      <div class=\"lk-stays-subtitle\">2 sz\u00e1ll\u00e1shely \u2014 hotelek \u00e9s egy\u00e9b sz\u00e1ll\u00e1slehet\u0151s\u00e9gek<\/div>\n    <\/div>\n  <\/div>\n\n  <!-- CARDS -->\n  <div class=\"lk-stays-grid\">\n\n    <a class=\"lk-stay-card featured\" href=\"https:\/\/www.stay22.com\/allez\/roam?aid=lukaskonecny&#038;campaign=loudavymkrokemcz&#038;campaign=spolupracesinfluencery&#038;address=Mnichov&#038;hotelname=Motel+One&#038;search=Motel+One&#038;category=accommodation\" target=\"_blank\" rel=\"nofollow noopener\">\n      <span class=\"lk-stay-badge badge-top\">\u2b50 TOP V\u00c1LASZT\u00c1S<\/span>\n      <span class=\"lk-stay-badge badge-nature\">\ud83c\udfe8 Hotel<\/span>\n      <div class=\"lk-stay-name\">Motel One<\/div>\n      <div class=\"lk-stay-desc\">Fantasztikus hotel M\u00fcnchenben, ahol a szerz\u0151k egy\u00fcttm\u0171k\u00f6d\u00e9st egyeztettek. A hotelt a Google els\u0151 poz\u00edci\u00f3in tal\u00e1lhat\u00f3 m\u00fcncheni cikkben aj\u00e1nlj\u00e1k.<\/div>\n      <div class=\"lk-stay-meta\">\n        <span class=\"lk-stay-stars\">\u2605\u2605\u2605\u2605<\/span>\n        <span class=\"lk-stay-price\">\u00c1rak ellen\u0151rz\u00e9se<\/span>\n      <\/div>\n      <span class=\"lk-stay-cta\">\n        <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\/><polyline points=\"15 3 21 3 21 9\"\/><line x1=\"10\" y1=\"14\" x2=\"21\" y2=\"3\"\/><\/svg>\n        Check availability\n      <\/span>\n    <\/a>\n\n    <a class=\"lk-stay-card\" href=\"https:\/\/www.stay22.com\/allez\/roam?aid=lukaskonecny&#038;campaign=loudavymkrokemcz&#038;campaign=spolupracesinfluencery&#038;address=mnichov\" target=\"_blank\" rel=\"nofollow noopener\">\n      <span class=\"lk-stay-badge badge-nature\">\ud83d\udd0d Keres\u00e9s<\/span>\n      <div class=\"lk-stay-name\">\u00d6sszes sz\u00e1ll\u00e1shely megtekint\u00e9se M\u00fcnchenben<\/div>\n      <div class=\"lk-stay-desc\">Fedezze fel az \u00f6sszes el\u00e9rhet\u0151 sz\u00e1ll\u00e1slehet\u0151s\u00e9get M\u00fcnchenben, \u00e9s tal\u00e1lja meg a legjobbat preferenci\u00e1i \u00e9s k\u00f6lts\u00e9gvet\u00e9se szerint.<\/div>\n      <div class=\"lk-stay-meta\">\n        <span class=\"lk-stay-stars\">\u2605\u2605\u2605\u2605<\/span>\n        <span class=\"lk-stay-price\">\u00c1rak \u00f6sszehasonl\u00edt\u00e1sa<\/span>\n      <\/div>\n      <span class=\"lk-stay-cta\">\n        <svg width=\"14\" height=\"14\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\/><polyline points=\"15 3 21 3 21 9\"\/><line x1=\"10\" y1=\"14\" x2=\"21\" y2=\"3\"\/><\/svg>\n        Check availability\n      <\/span>\n    <\/a>\n\n  <\/div>\n\n  \n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nehany_megjegyzes_az_arakhoz\"><\/span>N\u00e9h\u00e1ny megjegyz\u00e9s az \u00e1rakhoz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Az egy\u00fcttm\u0171k\u00f6d\u00e9sek \u00e1rai csup\u00e1n t\u00e1j\u00e9koztat\u00f3 jelleg\u0171ek, \u00e9s gy\u00f6keresen elt\u00e9rhetnek.<\/strong> Minden blogger (ha nem k\u00e9pviseli \u00fcgyn\u00f6ks\u00e9g) maga szabja meg az \u00e1rait. A fent eml\u00edtett \u00e1rak \u00e1tlag\u00e1rak, illetve olyan \u00e1rak, amelyeket az \u00fcgyfeleimnek az \u00fcgyn\u00f6ks\u00e9gek \u00e1raj\u00e1nlottak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az egy\u00fcttm\u0171k\u00f6d\u00e9s \u00e1raz\u00e1s\u00e1n\u00e1l nemcsak az engagementet veszik figyelembe, <strong>hanem az el\u00e9r\u00e9st, az influencer exkluzivit\u00e1s\u00e1t \u00e9s az egy\u00fcttm\u0171k\u00f6d\u00e9shez sz\u00fcks\u00e9ges id\u0151t is.<\/strong> Egyes egy\u00fcttm\u0171k\u00f6d\u00e9sek id\u0151ig\u00e9nyesebbek, \u00e9s ennek t\u00fckr\u00f6z\u0151dnie kell az \u00e1rban. Exkluzivit\u00e1s alatt azt \u00e9rtj\u00fck, hogy az influencer milyen gyakran v\u00e1llal egy\u00fcttm\u0171k\u00f6d\u00e9st. <strong>Az az influencer, aki egyik egy\u00fcttm\u0171k\u00f6d\u00e9st a m\u00e1sik ut\u00e1n halmozza, kev\u00e9sb\u00e9 vonz\u00f3 a c\u00e9gek sz\u00e1m\u00e1ra, mint az, aki gondosan megv\u00e1logatja az egy\u00fcttm\u0171k\u00f6d\u00e9seit.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miert_erdemes_youtuberekkel_egyuttmukodni\"><\/span>Mi\u00e9rt \u00e9rdemes youtuberekkel egy\u00fcttm\u0171k\u00f6dni?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d351bf1fba&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d351bf1fba\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1352\" height=\"1296\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Youtuber_GeekBoy.png\" alt=\"A YouTube-on egy influencer ak\u00e1r 10 percet is szentel egy term\u00e9knek.\" class=\"wp-image-56085\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A YouTube-on egy influencer ak\u00e1r 10 percet is szentel egy term\u00e9knek<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A vide\u00f3 napjaink legn\u00e9pszer\u0171bb form\u00e1tuma. A youtuberek m\u00e1r r\u00e9gen a h\u00edress\u00e9gek k\u00f6z\u00e9 ker\u00fcltek, \u00e9s b\u00e1r az Instagram tal\u00e1n a legn\u00e9pszer\u0171bb a marketingesek k\u00f6r\u00e9ben, egy min\u0151s\u00e9gi youtuber-egy\u00fcttm\u0171k\u00f6d\u00e9s t\u00f6bb instagrammerrel fel\u00e9r. <strong>Az Instagramt\u00f3l elt\u00e9r\u0151en a tartalom itt nem olyan muland\u00f3, hanem forgalmat hozhat m\u00e9g h\u00f3napokkal, s\u0151t \u00e9vekkel a k\u00f6zz\u00e9t\u00e9tel ut\u00e1n is, ak\u00e1rcsak a blogbejegyz\u00e9sek.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ak\u00e1r egy teljes vide\u00f3 is lehet a term\u00e9kedr\u0151l<\/strong><\/li>\n\n\n\n<li>Hiteless\u00e9g \u00e9s \u00e9rthet\u0151s\u00e9g<\/li>\n\n\n\n<li>\u00c1lland\u00f3 linkek a vide\u00f3 alatt<\/li>\n\n\n\n<li>Kereshet\u0151s\u00e9g a YouTube-on, hossz\u00fa t\u00e1v\u00fa n\u00e9pszer\u0171s\u00edt\u00e9s<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_ismerd_fel_a_minosegi_youtubertvloggert\"><\/span>Hogyan ismerd fel a min\u0151s\u00e9gi youtubert\/vloggert<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d351bf26d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d351bf26d1\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"560\" height=\"315\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Jak_spolupracovat_s_Youtubery.jpg\" alt=\"Hogyan m\u0171k\u00f6dj egy\u00fctt youtuberekkel\" class=\"wp-image-56086\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feliratkoz\u00f3k sz\u00e1ma \/ az utols\u00f3 vide\u00f3 megtekint\u00e9seinek sz\u00e1ma<\/strong> \u2013 a feliratkoz\u00f3k legal\u00e1bb negyed\u00e9nek meg kell n\u00e9znie az utols\u00f3 vide\u00f3t, vagyis ha egy youtubernek 20 000 feliratkoz\u00f3ja van, az utols\u00f3 vide\u00f3n\u00e1l 5000 megtekint\u00e9snek kell lennie<\/li>\n\n\n\n<li><strong>Kommentek<\/strong> \u2013 ak\u00e1rcsak az Instagramn\u00e1l, itt is fontos, hogy legyenek kommentek a vide\u00f3 alatt; ha nincsenek, az azt jelenti, hogy a youtuber k\u00f6r\u00fcli k\u00f6z\u00f6ss\u00e9g nem er\u0151s<\/li>\n\n\n\n<li><strong>\u00c9rt\u00e9kel\u00e9sek<\/strong> \u2013 ha l\u00e1tod, hogy valaki lepontozta, semmi baj, minden influencernek megvannak a maga megr\u00f6gz\u00f6tt ellenz\u0151i, de ha l\u00e1tod, hogy t\u00fal sokan vannak, akkor val\u00f3sz\u00edn\u0171leg nem akarsz ezzel a youtuberrel dolgozni<\/li>\n\n\n\n<li><strong>Tapasztalat a hirdet\u00e9ssel<\/strong> \u2013 n\u00e9zd v\u00e9gig a vide\u00f3kat, \u00e9s figyeld, hogyan mutatja be a youtuber az egy\u00fcttm\u0171k\u00f6d\u00e9s keret\u00e9ben kapott term\u00e9keket; tal\u00e1n kider\u00fcl, hogy nem tetszik neked az ilyen st\u00edlus. N\u00e9ha jobb a kevesebb feliratkoz\u00f3val rendelkez\u0151 youtubereket el\u0151nyben r\u00e9szes\u00edteni, akik sokkal profibban tudnak bemutatni egy term\u00e9ket. Nem akarod, hogy a youtuber \u00e1rtson a m\u00e1rk\u00e1dnak<\/li>\n\n\n\n<li><strong>Mindig k\u00e9rj statisztik\u00e1t<\/strong> \u2013 nincs ann\u00e1l rosszabb, mint egy rosszul c\u00e9lzott hirdet\u00e9s, ez\u00e9rt a youtubert\u0151l mindig k\u00e9rj statisztik\u00e1t a feliratkoz\u00f3ir\u00f3l<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mennyibe_kerul_egy_youtuberrel_valo_egyuttmukodes\"><\/span><strong>Mennyibe ker\u00fcl egy youtuberrel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ak\u00e1rcsak az Instagram eset\u00e9ben, az \u00e1rak itt is jelent\u0151sen elt\u00e9rnek. A kezd\u0151 youtuberek a kapott term\u00e9k\u00e9rt vagy p\u00e1r t\u00edzezer forint\u00e9rt bemutatj\u00e1k a term\u00e9kedet, a nagyobb youtuberek pedig egyetlen vide\u00f3\u00e9rt ak\u00e1r t\u00f6bb sz\u00e1zezer forintot is k\u00e9rhetnek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Halott_a_Facebook\"><\/span>Halott a Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Igen is, meg nem is. Itt is v\u00e9gig kell n\u00e9zni az influencer Facebook-oldal\u00e1t, \u00e9s alaposan \u00e9rt\u00e9kelni kell.<\/strong> A legjobb, ha az influencert\u0151l statisztik\u00e1t k\u00e9rsz a bejegyz\u00e9sei el\u00e9r\u00e9s\u00e9r\u0151l. A Facebookon az organikus el\u00e9r\u00e9st szinte a minimumra szor\u00edtott\u00e1k vissza, ez\u00e9rt sz\u00e1mos influencer nem szentel neki figyelmet, de sikeres Facebook-oldalakat is lehet tal\u00e1lni.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook-csoportok\"><\/span>Facebook-csoportok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sokkal \u00e9rdekesebb, ha az influencer egy <strong>akt\u00edv Facebook-csoporttal<\/strong> rendelkezik. Ez lehet p\u00e9ld\u00e1ul egy utaz\u00f3s vagy egy fogy\u00f3s csoport. <strong>Az ilyen csoportok m\u00e1r 500 tagt\u00f3l \u00e9rdekesek lehetnek.<\/strong> Mi\u00e9rt? A csoportban sz\u0171k f\u00f3kusz\u00fa emberek gy\u0171lnek \u00f6ssze, ami term\u00e9szetesen nek\u00fcnk, marketingeseknek felel meg a legjobban. Gy\u0151z\u0151dj meg viszont arr\u00f3l, hogy a k\u00f6z\u00f6ss\u00e9g akt\u00edv.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_dolgozz_az_influencerekkel\"><\/span>Hogyan dolgozz az influencerekkel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Miel\u0151tt elkezden\u00e9d megkeresni az influencereket egy\u00fcttm\u0171k\u00f6d\u00e9si aj\u00e1nlattal, k\u00e9sz\u00edts egy egyszer\u0171 t\u00e1bl\u00e1zatot.<\/strong> Vegy\u00e9l fel bele oszlopokat: N\u00e9v, e-mail, c\u00edm, Instagram, Instagram k\u00f6vet\u0151k\/engagement, blog, YouTube, Facebook, Megkeresve (d\u00e1tum), Elk\u00fcldve (igen\/nem), megjelen\u00e9sek, el\u00e9gedetts\u00e9g, megjegyz\u00e9sek.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d351bf3078&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d351bf3078\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"2048\" height=\"395\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/tabulka_blogeru_seznam-2048x395.png\" alt=\"A bloggeres t\u00e1bl\u00e1zatod p\u00e9ld\u00e1ul \u00edgy n\u00e9zhet ki\" class=\"wp-image-56087\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">A bloggeres t\u00e1bl\u00e1zatod p\u00e9ld\u00e1ul \u00edgy n\u00e9zhet ki<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fontos, hogy \u00e1tl\u00e1sd, kikkel szeretn\u00e9l egy\u00fcttm\u0171k\u00f6dni, figyeld az esetleges megjelen\u00e9seiket, \u00e9s jegyezd fel, mennyire vagy el\u00e9gedett azzal, ahogyan a term\u00e9ket bemutatt\u00e1k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_keresd_meg_oket_helyesen\"><\/span>Hogyan keresd meg \u0151ket helyesen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A legt\u00f6bb influencernek van e-mail-c\u00edme a k\u00f6z\u00f6ss\u00e9gi fel\u00fclet\u00e9n vagy a weboldal\u00e1n, de <strong>k\u00f6zvetlen\u00fcl az adott k\u00f6z\u00f6ss\u00e9gi platformon is megkeresheted \u0151ket.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Igaz, hogy min\u00e9l ismertebb egy blogger, ann\u00e1l val\u00f3sz\u00edn\u0171bb, hogy az \u00fczeneted elveszik, ez\u00e9rt a nagyobb influencerekn\u00e9l mindig ink\u00e1bb az e-mailt v\u00e1lasztjuk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Soha ne \u00edrj olyan \u00fczenetet vagy e-mailt, hogy \u201eKedves Blogger,\u201d \u2013 az ilyen \u00fczeneteket az influencerek r\u00f6gt\u00f6n t\u00f6rlik.<\/strong> Vedd a f\u00e1rads\u00e1got, sz\u00f3l\u00edtsd meg \u0151ket a nev\u00fck\u00f6n, mondd el nekik, mi\u00e9rt \u00e9pp vel\u00fck szeretn\u00e9l egy\u00fcttm\u0171k\u00f6dni. Ak\u00e1r tetszik, ak\u00e1r nem, ilyen \u00fczenetekb\u0151l val\u00f3sz\u00edn\u0171leg tucatj\u00e1val kapnak hetente, \u00e9s ahogyan te v\u00e1logatsz k\u00f6zt\u00fck, \u00fagy \u0151k is v\u00e1logatnak k\u00f6ztetek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Szerzodesek\"><\/span>Szerz\u0151d\u00e9sek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tal\u00e1n meglep\u0151dn\u00e9l, h\u00e1nyszor megesik, hogy elk\u00fcld\u00f6d a term\u00e9ket, v\u00e1rsz, \u00e9s nem t\u00f6rt\u00e9nik semmi. <strong>Ha olcs\u00f3 term\u00e9kr\u0151l van sz\u00f3, ezt m\u00e9g lenyeled, feljegyzed magadnak az influencerrel kapcsolatos negat\u00edv tapasztalatot, \u00e9s ennyivel el is int\u00e9zed.<\/strong> Ha viszont dr\u00e1g\u00e1bb term\u00e9kekr\u0151l, vagy egyenesen p\u00e9nzbeli d\u00edjaz\u00e1sr\u00f3l van sz\u00f3, mindig javasoljuk, hogy az egy\u00fcttm\u0171k\u00f6d\u00e9st szerz\u0151d\u00e9ssel t\u00e1maszd al\u00e1, amelyben az al\u00e1bbiakat r\u00f6gz\u00edtitek:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Milyen term\u00e9ket biztos\u00edtasz, \u00e9s milyen \u00e9rt\u00e9kben<\/li>\n\n\n\n<li>Milyen megjelen\u00e9sekre v\u00e1llal k\u00f6telezetts\u00e9get az influencer<\/li>\n\n\n\n<li>Meddig kell teljes\u00edtenie<\/li>\n\n\n\n<li>Mi t\u00f6rt\u00e9nik, ha az influencer nem tartja be, amire v\u00e1llalt (a szerz\u0151d\u00e9sszeg\u00e9s eset\u00e9n \u00e1ltal\u00e1ban a kapott term\u00e9kek piaci \u00e9rt\u00e9k\u00e9t fizeti meg)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ne_diktald_le_az_influencernek_mit_irjon\"><\/span>Ne dikt\u00e1ld le az influencernek, mit \u00edrjon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gyakran l\u00e1tjuk, hogy c\u00e9gek bele\u00edrj\u00e1k a szerz\u0151d\u00e9sbe, <strong>hogy az influencer nem besz\u00e9lhet negat\u00edvan a c\u00e9gr\u0151l, csak semlegesen vagy pozit\u00edvan.<\/strong> Ezt azonban az influencer val\u00f3sz\u00edn\u0171leg nem \u00edrja al\u00e1 (legal\u00e1bbis mi nem \u00edrn\u00e1nk al\u00e1), ha nem ismeri a term\u00e9kedet. Bele\u00edrhatod viszont a szerz\u0151d\u00e9st\u0151l val\u00f3 el\u00e1ll\u00e1s felt\u00e9teleit arra az esetre, ha az influencernek nem felel meg a term\u00e9k.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az influencerekkel \u00e1ltal\u00e1ban \u00fagy \u00e1llapodunk meg, <strong>hogy ha a term\u00e9k valami\u00e9rt nem felel meg az elv\u00e1r\u00e1saiknak, \u00f6r\u00fcl\u00fcnk a priv\u00e1t visszajelz\u00e9snek.<\/strong> Adott esetben ak\u00e1r a term\u00e9k visszak\u00fcld\u00e9s\u00e9ben is meg lehet \u00e1llapodni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A min\u0151s\u00e9gi influencer nem hazudik, \u00e9s nem n\u00e9pszer\u0171s\u00edt olyat, ami nem felel meg neki. \u00c9pp ez\u00e9rt olyan hasznos egy j\u00f3l siker\u00fclt influencer-egy\u00fcttm\u0171k\u00f6d\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Egyuttmukodes_ugynoksegeken_keresztul_%E2%80%93_igen_vagy_nem\"><\/span>Egy\u00fcttm\u0171k\u00f6d\u00e9s \u00fcgyn\u00f6ks\u00e9geken kereszt\u00fcl \u2013 igen vagy nem?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4d351bf3bbd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4d351bf3bbd\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"560\" height=\"315\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Agentury_spoluprace_s_influencery.jpg\" alt=\"L\u00e9teznek influencer-egy\u00fcttm\u0171k\u00f6d\u00e9sekre szakosodott \u00fcgyn\u00f6ks\u00e9gek\" class=\"wp-image-56088\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">L\u00e9teznek influencer-egy\u00fcttm\u0171k\u00f6d\u00e9sekre szakosodott \u00fcgyn\u00f6ks\u00e9gek<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e9tezik n\u00e9h\u00e1ny influencer marketing \u00fcgyn\u00f6ks\u00e9g, amely az influencerekkel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9sre specializ\u00e1l\u00f3dott. Ezek ink\u00e1bb az \u00e1ltaluk k\u00e9pviselt nagy influencerekkel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9sekhez aj\u00e1nlottak, mivel a szolg\u00e1ltat\u00e1saik meglehet\u0151sen dr\u00e1g\u00e1k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mit_kerj_az_ugynoksegektol\"><\/span>Mit k\u00e9rj az \u00fcgyn\u00f6ks\u00e9gekt\u0151l?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Az \u00fcgyn\u00f6ks\u00e9geknek egy influencer-t\u00e1bl\u00e1zatot kell el\u00e9d tenni\u00fck, amelyben a k\u00f6vetkez\u0151 inform\u00e1ci\u00f3k szerepelnek:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagrammerek\"><\/span><strong>Instagrammerek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Az instagrammerek engagement rate-je; <strong>egy min\u0151s\u00e9gi \u00fcgyn\u00f6ks\u00e9g nem a k\u00f6vet\u0151k sz\u00e1ma alapj\u00e1n sz\u00e1m\u00edtja ki az \u00e1rat, hanem a k\u00f6vet\u0151k sz\u00e1ma\/engagement rate alapj\u00e1n<\/strong><\/li>\n\n\n\n<li>Demogr\u00e1fiai adatok<\/li>\n\n\n\n<li>Nyelv (ha az instagrammer angolul \u00edr, te pedig a magyar piacra f\u00f3kusz\u00e1lsz, akkor nincs \u00e9rtelme sz\u00e1modra)<\/li>\n\n\n\n<li>A Stories \u00e9s bejegyz\u00e9sek el\u00e9r\u00e9se<\/li>\n\n\n\n<li>Az egy bejegyz\u00e9sre jut\u00f3 \u00e1tlagos l\u00e1jk- \u00e9s kommentsz\u00e1m<\/li>\n\n\n\n<li>Az influencert\u0151l a weboldaladra \u00e9rkez\u0151 \u00e1tkattint\u00e1sok \u00e1tlagos sz\u00e1ma<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bloggerek\"><\/span><strong>Bloggerek<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A blog havi olvasotts\u00e1ga \u00e9s f\u0151 f\u00f3kusza<\/strong> \u2013 egyedi l\u00e1togat\u00f3k \u00e9s az oldalon elt\u00f6lt\u00f6tt \u00e1tlagos id\u0151<\/li>\n\n\n\n<li>Garancia arra, hogy a blog nem tartalmaz technikai akad\u00e1lyokat \u2013 p\u00e9ld\u00e1ul nem m\u0171k\u00f6d\u0151 SSL-v\u00e9delmet (ilyen esetben a b\u00f6ng\u00e9sz\u0151 jelzi, hogy nem biztons\u00e1gosan csatlakozik az oldalhoz, \u00e9s gyakran egy\u00e1ltal\u00e1n nem enged r\u00e1 az oldalra)<\/li>\n\n\n\n<li><strong>A blog helyzete a magyar versenyt\u00e1rsak k\u00f6z\u00f6tt<\/strong><\/li>\n\n\n\n<li>Egy kor\u00e1bbi egy\u00fcttm\u0171k\u00f6d\u00e9sb\u0151l sz\u00e1rmaz\u00f3 \u00e9rt\u00e9kel\u00e9s p\u00e9ld\u00e1ja \u00e9s annak eredm\u00e9nyei \u2013 a blogos egy\u00fcttm\u0171k\u00f6d\u00e9sek ugyanis nagyon j\u00f3l m\u00e9rhet\u0151k<\/li>\n\n\n\n<li>10 f\u0151 kulcssz\u00f3 az organikus keres\u00e9sb\u0151l<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Youtuberek\"><\/span>Youtuberek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feliratkoz\u00f3k sz\u00e1ma \/ az utols\u00f3 vide\u00f3 megtekint\u00e9sei<\/strong><\/li>\n\n\n\n<li>Demogr\u00e1fiai adatok<\/li>\n\n\n\n<li>F\u00f3kusz<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miert_nem_mukodunk_egyutt_ugynoksegekkel\"><\/span>Mi\u00e9rt nem m\u0171k\u00f6d\u00fcnk egy\u00fctt \u00fcgyn\u00f6ks\u00e9gekkel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mi \u00fagy d\u00f6nt\u00f6tt\u00fcnk, hogy nem m\u0171k\u00f6d\u00fcnk egy\u00fctt \u00fcgyn\u00f6ks\u00e9gekkel (sem bloggerk\u00e9nt, sem az \u00fcgyfeleink oldal\u00e1r\u00f3l), miut\u00e1n t\u00f6bb egy\u00fcttm\u0171k\u00f6d\u00e9st is kipr\u00f3b\u00e1ltunk. <strong>A technikai jelleg\u0171 probl\u00e9m\u00e1kon t\u00fal<\/strong> (az \u00fcgyn\u00f6ks\u00e9g m\u00e9r\u0151k\u00f3dja, amelynek az olvasotts\u00e1got kellett volna m\u00e9rnie, lass\u00edtotta a blog bet\u00f6lt\u0151d\u00e9s\u00e9t, \u00e9s t\u00f6bb tucat hib\u00e1t dobott a SEO-elemz\u00e9sekben) <strong>\u00e9rtelmetlen aj\u00e1nlatokkal \u00e9s a saj\u00e1t szakm\u00e1juk ir\u00e1nti j\u00f3 adag nemt\u00f6r\u0151d\u00f6ms\u00e9ggel is tal\u00e1lkoztunk.<\/strong> Mi\u00e9rt sz\u00e1m\u00edtj\u00e1k ki az \u00fcgyn\u00f6ks\u00e9gek az egy\u00fcttm\u0171k\u00f6d\u00e9s \u00e1r\u00e1t a rajong\u00f3k sz\u00e1ma alapj\u00e1n? Hiszen ennek semmi \u00e9rtelme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_mukodj_egyutt_az_influencerekkel_%E2%80%9Emaskepp%E2%80%9D\"><\/span>Hogyan m\u0171k\u00f6dj egy\u00fctt az influencerekkel \u201em\u00e1sk\u00e9pp\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kisebb b\u00fcdzs\u00e9kre haszn\u00e1lhatsz olyan alkalmaz\u00e1sokat, mint a <a href=\"https:\/\/reward.media\/cz\/media\" target=\"_blank\" rel=\"noopener\">Rewards<\/a>, ahov\u00e1 az influencerek maguk jelentkeznek.<\/strong> Az ilyen egy\u00fcttm\u0171k\u00f6d\u00e9sek viszont kev\u00e9sb\u00e9 szem\u00e9lyesek, az influencerek nem esnek \u00e1t a gondos sz\u0171r\u0151d\u00f6n, \u00e9s a v\u00e9g\u00e9n kev\u00e9sb\u00e9 lehetnek hat\u00e9konyak. M\u00e1sr\u00e9szt viszont rengeteg munk\u00e1t megsp\u00f3rolnak neked, \u00e9s lehet, hogy ez az egyik m\u00f3dja annak, hogy a m\u00e1rk\u00e1t gyorsan eljuttasd az emberekhez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Es_mi_a_teendo_ha_egy_influencer_kozvetlenul_sajat_maga_keres_meg\"><\/span>\u00c9s mi a teend\u0151, ha egy influencer k\u00f6zvetlen\u00fcl, saj\u00e1t maga keres meg?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ha egy influencer maga keres meg, k\u00e9rj t\u0151le \u00fagynevezett media kitet (p\u00e9lda a <a href=\"https:\/\/loudavymkrokem.cz\/media-kit\/\">mi\u00e9nkre<\/a>), amelyben szerepelnie kell az \u00f6sszes sz\u00fcks\u00e9ges statisztik\u00e1nak.<\/strong> Ha ezek nincsenek meg, vagy az influencernek nincs media kitje, az m\u00e1r jelent valamit. Ez azonban nem jelenti azt, hogy r\u00f6gt\u00f6n le kellene mondanod az influencerr\u0151l. N\u00e9zd v\u00e9gig a profiljait, \u00e9s ha \u00fagy \u00e9rzed, hogy m\u0171k\u00f6dhet az egy\u00fcttm\u0171k\u00f6d\u00e9s, k\u00e9rj t\u0151le kieg\u00e9sz\u00edt\u0151 statisztik\u00e1kat, vagy k\u00e9sz\u00edts te magad elemz\u00e9st.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos, ez el\u00e9g kimer\u00edt\u0151 volt. Ha van valamilyen kieg\u00e9sz\u00edt\u0151 k\u00e9rd\u00e9sed, \u00edrd meg nek\u00fcnk a kommentekben. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha szeretn\u00e9l vel\u00fcnk egy\u00fcttm\u0171k\u00f6dni, ne habozz <a href=\"http:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noopener\"><strong>felvenni vel\u00fcnk a kapcsolatot<\/strong>.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BONUSZ_Online_kurzus_az_influencer_marketing_jogarol\"><\/span>B\u00d3NUSZ: Online kurzus az influencer marketing jog\u00e1r\u00f3l<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kevesen figyelnek arra, hogy a m\u00e1rk\u00e1val vagy \u00fcgyn\u00f6ks\u00e9ggel k\u00f6t\u00f6tt <strong>influencer-egy\u00fcttm\u0171k\u00f6d\u00e9sek jogilag rendben legyenek<\/strong>. Ez pedig \u2013 a hat\u00f3s\u00e1gokkal val\u00f3 probl\u00e9m\u00e1kon t\u00fal \u2013 bizalmatlans\u00e1got kelthet a k\u00f6vet\u0151kben az influencerrel \u00e9s mag\u00e1val a m\u00e1rk\u00e1val szemben, az \u00fcgyn\u00f6ks\u00e9g oldal\u00e1r\u00f3l pedig szakszer\u0171tlennek hathat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Petra Dolej\u0161ov\u00e1 <strong>online kurzus\u00e1t, a <a href=\"https:\/\/kurzeo.com\/online-kurz\/online-kurz-pravo-v-influencer-marketingu-petra-dolejsova\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\">Jog az influencer marketingben<\/a><\/strong> c\u00edmmel minden olyan <strong>marketinges, influencer vagy brand manager<\/strong> hasznosnak tal\u00e1lja, aki a munk\u00e1j\u00e1t <strong>min\u0151s\u00e9gien \u00e9s a t\u00f6rv\u00e9ny keretein bel\u00fcl<\/strong> szeretn\u00e9 v\u00e9gezni. A kurzus r\u00f6vid, mind\u00f6ssze 30 perces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mit tudsz meg a kurzuson:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hogyan kell \u00e9s hogyan nem szabad jel\u00f6lni az egy\u00fcttm\u0171k\u00f6d\u00e9seket<\/li>\n\n\n\n<li>Mi az influencer marketing jogi szempontb\u00f3l<\/li>\n\n\n\n<li>Milyen term\u00e9keket \u00e9s \u00e1rukat nem n\u00e9pszer\u0171s\u00edthetnek az influencerek<\/li>\n\n\n\n<li>Mi sz\u00e1m\u00edt \u00e9s mi nem sz\u00e1m\u00edt rekl\u00e1mnak egy influencern\u00e9l<\/li>\n\n\n\n<li>Hogyan kezeld a bartereket \u00e9s aj\u00e1nd\u00e9kokat<\/li>\n\n\n\n<li>Mire figyelj oda az influencer-egy\u00fcttm\u0171k\u00f6d\u00e9sekn\u00e9l<\/li>\n\n\n\n<li>Hogyan n\u00e9zzenek ki az influencerekkel k\u00f6t\u00f6tt szerz\u0151d\u00e9sek<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kurzeo.com\/online-kurz\/online-kurz-pravo-v-influencer-marketingu-petra-dolejsova\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/petra-dolejsova-pravo-v-influencer-marketingu-vimeo-nahled.jpg\" alt=\"Petra Dolej\u0161ov\u00e1 \u2013 Jog az influencer marketingben\" class=\"wp-image-58443\" title=\"\"><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Az influencer marketing az ut\u00f3bbi \u00e9vekben egyre n\u00e9pszer\u0171bb. Egyes m\u00e1rk\u00e1k szinte \u00fagy \u00e9rzik, ha nem m\u0171k\u00f6dnek egy\u00fctt influencerekkel, mintha nem is l\u00e9tezn\u00e9nek. De vajon t\u00e9nyleg \u00edgy van?<\/p>\n","protected":false},"author":3,"featured_media":58012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Influencer marketing: \u00fatmutat\u00f3 a j\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9shez","rank_math_description":"Influencer marketing a gyakorlatban: hogyan v\u00e1laszd ki a megfelel\u0151 bloggert, youtubert vagy instagrammert, \u00e9s hogyan alak\u00edts ki nyer\u0151 egy\u00fcttm\u0171k\u00f6d\u00e9st? Tudd meg most!","rank_math_focus_keyword":"influencer marketing","rank_math_seo_score":""},"categories":[1792],"tags":[],"class_list":["post-294176","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2019\/02\/3.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/hu\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts\/294176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/comments?post=294176"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts\/294176\/revisions"}],"predecessor-version":[{"id":294187,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts\/294176\/revisions\/294187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/media\/58012"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/media?parent=294176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/categories?post=294176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/tags?post=294176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}