{"id":280542,"date":"2022-10-24T20:27:45","date_gmt":"2022-10-24T18:27:45","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/e-mail-marketing-tippek\/"},"modified":"2026-07-03T13:10:19","modified_gmt":"2026-07-03T11:10:19","slug":"e-mail-marketing-tippek","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/","title":{"rendered":"18 tipp az e-mail marketinghez, ami milli\u00f3kat hoz"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">B\u00e1r az e-mail marketing nem annyira men\u0151 \u00e9s trendi, mint p\u00e9ld\u00e1ul az <strong><a href=\"https:\/\/loudavymkrokem.cz\/hu\/kolik-si-vydelaji-influenceri\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a><\/strong>, m\u00e9g mindig <strong>az egyik legstabilabb \u00e9s legj\u00f6vedelmez\u0151bb eszk\u00f6znek bizonyul, amelybe minden c\u00e9gnek vagy m\u00e1rk\u00e1nak \u00e9rdemes befektetnie.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mi\u00e9rt? Az e-mail az egyik legjobb \u00e9s legolcs\u00f3bb m\u00f3dja annak, hogy kommunik\u00e1lj az \u00fcgyfeleiddel. Ha megn\u00e9zz\u00fck az \u00fcgyfeleink statisztik\u00e1it, <strong>az e-mail marketing hossz\u00fa t\u00e1von a leghat\u00e9konyabb remarketing eszk\u00f6z<\/strong>, amely a c\u00e9gnek csak a mi id\u0151nkbe ker\u00fcl, az \u00fcgyfeleknek pedig ak\u00e1r havi milli\u00f3kat is hoz.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a48051fc92ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a48051fc92ab\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/email-marketing.jpg\" alt=\"e-mail marketing egyszer\u0171en\" class=\"wp-image-58290\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#Marketingcsatorna_nehany_tizezer_forintert_amely_milliokat_hoz\" >Marketingcsatorna n\u00e9h\u00e1ny t\u00edzezer forint\u00e9rt, amely milli\u00f3kat hoz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#Hogyan_csinald_a_hatekony_e-mail_marketinget\" >Hogyan csin\u00e1ld a hat\u00e9kony e-mail marketinget<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#1_A_megfeleloen_kivalasztott_e-mail-kuldo_eszkoz\" >1) A megfelel\u0151en kiv\u00e1lasztott e-mail-k\u00fcld\u0151 eszk\u00f6z<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#2_Gyujts_aktivan_kontaktokat_a_torvennyel_osszhangban\" >2) Gy\u0171jts akt\u00edvan kontaktokat a t\u00f6rv\u00e9nnyel \u00f6sszhangban<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#3_Allitsd_be_a_legfontosabb_automatizaciot_%E2%80%93_az_elhagyott_kosarat\" >3) \u00c1ll\u00edtsd be a legfontosabb automatiz\u00e1ci\u00f3t \u2013 az elhagyott kosarat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#4_Kuldj_hirleveleket_rendszeresen_de_ne_araszd_el_az_embereket\" >4) K\u00fcldj h\u00edrleveleket rendszeresen, de ne \u00e1raszd el az embereket<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#5_Csak_olyan_tartalmat_kuldj_az_embereknek_ami_erdekli_oket\" >5) Csak olyan tartalmat k\u00fcldj az embereknek, ami \u00e9rdekli \u0151ket<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#6_Hozz_letre_ertelmes_automatizaciokat_es_az_eredmenyek_szerint_frissitsd_oket\" >6) Hozz l\u00e9tre \u00e9rtelmes automatiz\u00e1ci\u00f3kat, \u00e9s az eredm\u00e9nyek szerint friss\u00edtsd \u0151ket<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#7_Hasznalj_igeket_vagy_cselekvesre_buzdito_szavakat_a_targyban\" >7) Haszn\u00e1lj ig\u00e9ket vagy cselekv\u00e9sre buzd\u00edt\u00f3 szavakat a t\u00e1rgyban<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#8_Probald_ki_az_emojikat_%F0%9F%98%8D\" >8) Pr\u00f3b\u00e1ld ki az emojikat \ud83d\ude0d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#9_Kiserletezz_szamokkal_es_statisztikakkal\" >9) K\u00eds\u00e9rletezz sz\u00e1mokkal \u00e9s statisztik\u00e1kkal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#10_Probald_felkelteni_az_emberek_kivancsisagat\" >10) Pr\u00f3b\u00e1ld felkelteni az emberek k\u00edv\u00e1ncsis\u00e1g\u00e1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#11_Hasznald_az_elonezeti_szoveget\" >11) Haszn\u00e1ld az el\u0151n\u00e9zeti sz\u00f6veget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#12_Ne_feledkezz_meg_a_CTA-rol_%E2%80%93_a_cselekvesre_buzdito_gombrol\" >12) Ne feledkezz meg a CTA-r\u00f3l \u2013 a cselekv\u00e9sre buzd\u00edt\u00f3 gombr\u00f3l<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#13_Irj_egyszeruen_es_erthetoen_%E2%80%93_a_jo_copy_az_alap\" >13) \u00cdrj egyszer\u0171en \u00e9s \u00e9rthet\u0151en \u2013 a j\u00f3 copy az alap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#14_Szemelyre_szabott_tartalom\" >14) Szem\u00e9lyre szabott tartalom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#15_Teszteld_az_e-mail_targyat_es_tartalmat_is\" >15)&nbsp;Teszteld az e-mail t\u00e1rgy\u00e1t \u00e9s tartalm\u00e1t is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#16_Ellenorizd_mit_kuldesz\" >16) Ellen\u0151rizd, mit k\u00fcldesz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#17_Allits_be_reaktivacios_kampanyokat\" >17) \u00c1ll\u00edts be reaktiv\u00e1ci\u00f3s kamp\u00e1nyokat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#18_Torold_a_halott_kontaktokat\" >18) T\u00f6r\u00f6ld a halott kontaktokat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/hu\/e-mail-marketing-tippek\/#Segitsegre_van_szukseged_az_e-mail_marketinghez\" >Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ged az e-mail marketinghez?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketingcsatorna_nehany_tizezer_forintert_amely_milliokat_hoz\"><\/span>Marketingcsatorna n\u00e9h\u00e1ny t\u00edzezer forint\u00e9rt, amely milli\u00f3kat hoz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcgyfeleinkn\u00e9l a teljes forgalom 15\u201330%-\u00e1t \u00e9ppen az e-mail marketing teszi ki. <strong>Nem ritka, hogy egy 40 000 akt\u00edv \u00fcgyf\u00e9llel rendelkez\u0151 webshopn\u00e1l a levelez\u00e9ssel t\u00f6bb t\u00edzmilli\u00f3 forintos forgalmat \u00e9r\u00fcnk el.<\/strong> Minden az \u00fcgyfelek sz\u00e1m\u00e1t\u00f3l (az e-mailez\u00e9s els\u0151sorban remarketing eszk\u00f6z) \u00e9s a webshop \u00e1ltal k\u00edn\u00e1lt term\u00e9kek szegmens\u00e9t\u0151l f\u00fcgg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A PPC-hirdet\u00e9sekkel, \u00e1r\u00f6sszehasonl\u00edt\u00f3kkal vagy a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1s hirdet\u00e9sekkel szemben nagy el\u0151ny, hogy <strong>a m\u0171k\u00f6d\u0151 e-mailez\u00e9sbe fektetett p\u00e9nz eleny\u00e9sz\u0151 a vele el\u00e9rt bev\u00e9telekhez k\u00e9pest<\/strong>.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">\ud83d\udca1 A legjobb tapasztalataink a cseh <a href=\"https:\/\/loudavymkrokem.cz\/hu\/ecomail-velemeny-teszt\/\"><strong>Ecomail<\/strong><\/a> eszk\u00f6zzel vannak, amely \u00e1rban meglehet\u0151sen kedvez\u0151. Csak az akt\u00edv kontaktok sz\u00e1ma ut\u00e1n fizetsz: 30 000 f\u0151s adatb\u00e1zis eset\u00e9n ez havi kb. 150 \u20ac, az elk\u00fcld\u00f6tt levelek sz\u00e1m\u00e1nak korl\u00e1toz\u00e1sa n\u00e9lk\u00fcl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edg a PPC-n\u00e9l \u00e9s a t\u00f6bbi hirdet\u00e9sn\u00e9l fizetned kell a szakember idej\u00e9t \u00e9s a hirdet\u00e9s k\u00f6lts\u00e9geit is, <strong>az e-mail marketingn\u00e9l csak a szakember idej\u00e9t<\/strong> \u00e9s az esetleges marketingakci\u00f3kat fizeted, p\u00e9ld\u00e1ul egy 4 \u20ac kedvezm\u00e9nyt az els\u0151 v\u00e1s\u00e1rl\u00e1sra. Ez azt jelenti, hogy <strong>az e-mail marketing, amely ak\u00e1r t\u00f6bb milli\u00f3 forintot is hozhat havonta, mind\u00f6ssze n\u00e9h\u00e1ny t\u00edzezer forintodba ker\u00fclhet.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a48051fc9f3f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a48051fc9f3f\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vysledky-ecomail.jpg\" alt=\"\" class=\"wp-image-58285\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00dcgyfeleinkn\u00e9l a teljes nyeres\u00e9g ak\u00e1r 15\u201330%-\u00e1t az e-mail marketing adja<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hogyan_csinald_a_hatekony_e-mail_marketinget\"><\/span>Hogyan csin\u00e1ld a hat\u00e9kony e-mail marketinget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most megn\u00e9zz\u00fck azokat a tippeket \u00e9s tr\u00fckk\u00f6ket, amelyekkel az e-mail marketing a webshopod, c\u00e9ged vagy m\u00e1rk\u00e1d legj\u00f6vedelmez\u0151bb \u00e9rt\u00e9kes\u00edt\u00e9si csatorn\u00e1j\u00e1v\u00e1 v\u00e1lhat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_A_megfeleloen_kivalasztott_e-mail-kuldo_eszkoz\"><\/span>1) A megfelel\u0151en kiv\u00e1lasztott e-mail-k\u00fcld\u0151 eszk\u00f6z<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Teljesen kulcsfontoss\u00e1g\u00fa a megfelel\u0151 e-mail-k\u00fcld\u0151 eszk\u00f6z haszn\u00e1lata. Olyan eszk\u00f6zt \u00e9rdemes v\u00e1lasztanod, amely j\u00f3l \u00f6sszek\u00f6thet\u0151 a webshopoddal, a Facebookkal, de a Google Analyticsszel is. <strong>A webshophoz val\u00f3 j\u00f3 kapcsolat n\u00e9lk\u00fcl nem tudod majd l\u00e9trehozni a legfontosabb levelez\u0151kamp\u00e1nyt, az elhagyott kosarat<\/strong>. Megfelel\u0151 m\u00e9r\u00e9s n\u00e9lk\u00fcl pedig nem tudod ki\u00e9rt\u00e9kelni, hogy a kamp\u00e1nyaid hat\u00e9konyak-e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az eszk\u00f6znek tudnia kell A\/B-tesztelni a t\u00e1rgyat \u00e9s a tartalmat is, valamint automatiz\u00e1lt kamp\u00e1nyokat l\u00e9trehozni. Mi m\u00e1r sz\u00e1mos eszk\u00f6zt kipr\u00f3b\u00e1ltunk, p\u00e9ld\u00e1ul a Mailchimpet vagy az Active Campaignt, v\u00e9g\u00fcl azonban <strong>az \u00f6sszes \u00fcgyfel\u00fcnket az <a href=\"https:\/\/loudavymkrokem.cz\/hu\/ecomail-velemeny-teszt\/\">Ecomailre<\/a> vissz\u00fck \u00e1t.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ha bizonytalan vagy a v\u00e1lt\u00e1sban, v\u00e1gj bele, nem fogod megb\u00e1nni.<\/strong> Nagy el\u0151nynek tartjuk azt is, hogy az Ecomail cseh fejleszt\u00e9s\u0171, \u00edgy munkaid\u0151ben el\u00e9rhet\u0151 a technikai t\u00e1mogat\u00e1sa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Gyujts_aktivan_kontaktokat_a_torvennyel_osszhangban\"><\/span>2) Gy\u0171jts akt\u00edvan kontaktokat a t\u00f6rv\u00e9nnyel \u00f6sszhangban<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A legfontosabb az \u00faj kontaktok gy\u0171jt\u00e9se, \u00e9s a leghat\u00e9konyabb m\u00f3dszer a kedvezm\u00e9ny fej\u00e9ben megszerzett kontakt (p\u00e9ld\u00e1ul 4 \u20ac kedvezm\u00e9ny az els\u0151 v\u00e1s\u00e1rl\u00e1sra), vagy egy \u00fagynevezett m\u00e1gnes let\u00f6lt\u00e9se. A m\u00e1gnes lehet p\u00e9ld\u00e1ul egy szak\u00e1csk\u00f6nyvet tartalmaz\u00f3 PDF, vagy egy \u00fatmutat\u00f3 a h\u00e1zi hidroponikus rendszer \u00f6ssze\u00e1ll\u00edt\u00e1s\u00e1hoz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A kontaktokat term\u00e9szetesen a webshopos rendel\u00e9sekkor is gy\u0171jt\u00f6d,<\/strong> de a v\u00e1s\u00e1rl\u00f3nak bele kell egyeznie a marketing\u00fczenetek fogad\u00e1s\u00e1ba.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e9teznek <strong>kifinomultabb m\u00f3dszerek is az e-mailek gy\u0171jt\u00e9s\u00e9re,<\/strong> amelyek relev\u00e1nsabb kontaktokat hozhatnak. Ha p\u00e9ld\u00e1ul kerti dolgokat \u00e1rulsz, cs\u00e1b\u00edthatsz egy <strong>t\u00f6bb hetes e-mailes kert\u00e9szked\u0151 kurzussal<\/strong>, a z\u00f6lds\u00e9gtermeszt\u00e9sr\u0151l, a szoban\u00f6v\u00e9nyek szapor\u00edt\u00e1s\u00e1r\u00f3l stb. Ha marketingkurzusokat \u00e1rulsz, felaj\u00e1nlhatsz egy e-mailes kurzust a Facebook-hirdet\u00e9sekr\u0151l.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a48051fca959&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a48051fca959\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vydelavej-na-internetu.jpg\" alt=\"\" class=\"wp-image-58291\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Allitsd_be_a_legfontosabb_automatizaciot_%E2%80%93_az_elhagyott_kosarat\"><\/span>3) \u00c1ll\u00edtsd be a legfontosabb automatiz\u00e1ci\u00f3t \u2013 az elhagyott kosarat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az alapvet\u0151 <strong>automatiz\u00e1ci\u00f3 az elhagyott kos\u00e1r<\/strong>. Azt javasoljuk, hogy k\u00f6zvetlen\u00fcl az Ecomailben vagy m\u00e1s e-mailez\u0151 eszk\u00f6zben \u00e1ll\u00edtsd be, ne mag\u00e1ban a webshopban (a Shoptet p\u00e9ld\u00e1ul tudja ezt<em>)<\/em>. <strong>Az Ecomailben be\u00e1ll\u00edtott elhagyott kos\u00e1r<\/strong> egy \u00e9vben egyetlen <strong>\u00fcgyf\u00e9ln\u00e9l t\u00f6bb mint 1100 rendel\u00e9st mentett meg.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Kuldj_hirleveleket_rendszeresen_de_ne_araszd_el_az_embereket\"><\/span>4) K\u00fcldj h\u00edrleveleket rendszeresen, de ne \u00e1raszd el az embereket<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Csak akkor k\u00fcldj h\u00edrleveleket, ha van mondanival\u00f3d, \u00e9s soha ne \u00e1raszd el a kontaktjaidat. <strong>Mit \u00e9rdemes \u00edrnod az embereknek?<\/strong> Semmik\u00e9pp se feledkezz meg az \u00fajdons\u00e1gokr\u00f3l, havi akci\u00f3kr\u00f3l vagy heti kedvezm\u00e9nyekr\u0151l, ha ilyeneket futtatsz a webshopon. K\u00fcldj h\u00edrleveleket a <a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%EF%BF%BC\/\"><strong>tartalomstrat\u00e9gi\u00e1ddal<\/strong><\/a> \u00f6sszhangban.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Csak_olyan_tartalmat_kuldj_az_embereknek_ami_erdekli_oket\"><\/span>5) Csak olyan tartalmat k\u00fcldj az embereknek, ami \u00e9rdekli \u0151ket<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hozz l\u00e9tre olyan automatiz\u00e1ci\u00f3kat, amelyeknek a tartalma konkr\u00e9t embereket \u00e9rdekel. Szegment\u00e1ld az embereket az \u00e9rdekl\u0151d\u00e9s\u00fck \u00e9s a webshopon tan\u00fas\u00edtott viselked\u00e9s\u00fck szerint, hogy csak olyan tartalmat k\u00fcldj nekik, ami val\u00f3ban \u00e9rdekelheti \u0151ket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u00e9ld\u00e1ul ne feledj el automatikusan eml\u00e9keztet\u0151t k\u00fcldeni az \u00fcgyfeleknek, amikor ideje p\u00f3talkatr\u00e9szt v\u00e1s\u00e1rolni a megvett k\u00e9sz\u00fcl\u00e9khez.<\/strong> Bonyolultabb term\u00e9kek \u00e9rt\u00e9kes\u00edt\u00e9se eset\u00e9n ne feledd e-mailben elk\u00fcldeni a haszn\u00e1lati \u00fatmutat\u00f3t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha kerti szersz\u00e1mokat vagy magokat v\u00e1s\u00e1rolnak n\u00e1lad, k\u00fcldj nekik tippeket arr\u00f3l, mit mikor kell vetni. Kozmetikumot v\u00e1s\u00e1rolnak? K\u00e9sz\u00edts e-maileket a b\u0151r\u00e1pol\u00e1si tippekkel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Hozz_letre_ertelmes_automatizaciokat_es_az_eredmenyek_szerint_frissitsd_oket\"><\/span><strong>6) Hozz l\u00e9tre \u00e9rtelmes automatiz\u00e1ci\u00f3kat, \u00e9s az eredm\u00e9nyek szerint friss\u00edtsd \u0151ket<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az e-mail marketing legnagyobb ereje az automatiz\u00e1ci\u00f3kban rejlik, mivel ezeket csak egyszer \u00e1ll\u00edtod be. Ut\u00e1na m\u00e1r csak aszerint m\u00f3dos\u00edtod, ahogyan az emberek reag\u00e1lnak r\u00e1juk. <strong>K\u00e9sz\u00edthetsz automatiz\u00e1ci\u00f3kat azoknak, akik test\u00e9p\u00edt\u0151 term\u00e9keket, j\u00f3gafelszerel\u00e9st vagy a k\u00e1v\u00e9 szerelmeseinek sz\u00e1nt cikkeket v\u00e1s\u00e1rolnak,<\/strong> att\u00f3l f\u00fcgg, milyen webshopot vagy weboldalt \u00fczemeltetsz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha \u00e9rdekes tartalmat hozol l\u00e9tre, az emberek nemcsak olvass\u00e1k majd, hanem k\u00f6zben jobb kapcsolatot is \u00e9p\u00edtenek a m\u00e1rk\u00e1ddal, \u00e9s nagyobb az es\u00e9lye, hogy megveszik az e-mailben aj\u00e1nlott term\u00e9keket.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a48051fcb3bf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a48051fcb3bf\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/automatizace.png\" alt=\"\" class=\"wp-image-58286\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Az automatiz\u00e1ci\u00f3kat az<a href=\"https:\/\/loudavymkrokem.cz\/hu\/ecomail-velemeny-teszt\/\"> Ecomailben <\/a>rendk\u00edv\u00fcl egyszer\u0171en l\u00e9trehozhatod<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Hasznalj_igeket_vagy_cselekvesre_buzdito_szavakat_a_targyban\"><\/span><strong>7) Haszn\u00e1lj ig\u00e9ket vagy cselekv\u00e9sre buzd\u00edt\u00f3 szavakat a t\u00e1rgyban<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A t\u00e1rgynak el\u00e9g er\u0151snek kell lennie ahhoz, hogy megragadja a figyelmet. Ez\u00e9rt \u00e9rdemes \u00e9rzelmet vagy cselekv\u00e9st kiv\u00e1lt\u00f3 ig\u00e9ket haszn\u00e1lni, p\u00e9ld\u00e1ul <em>\u201ev\u00e1s\u00e1rolj\u201c<\/em>, <em>\u201ev\u00e9get \u00e9r\u201c<\/em>, <em>\u201ene maradj le\u201c<\/em>, <em>\u201enem lesz\u201c<\/em> \u00e9s <em>\u201egratul\u00e1lunk\u201c<\/em>. Emellett m\u0171k\u00f6dnek az olyan cselekv\u00e9sre \u00f6szt\u00f6nz\u0151 szavak is, mint a <em>\u201ecsak ma\u201c<\/em>, <em>\u201ekedvezm\u00e9ny\u201c<\/em> \u00e9s <em>\u201efontos\u201c<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Probald_ki_az_emojikat_%F0%9F%98%8D\"><\/span><strong>8) Pr\u00f3b\u00e1ld ki az emojikat<\/strong> \ud83d\ude0d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1r sz\u00e1mos e-mail marketing szak\u00e9rt\u0151 igyekszik elker\u00fclni az emojikat, mert cs\u00f6kkenthetik a k\u00e9zbes\u00edthet\u0151s\u00e9get, ak\u00e1r 57%-kal is n\u00f6velhetik a megnyit\u00e1si ar\u00e1nyt (azoknak a sz\u00e1ma, akik megnyitott\u00e1k az e-mailt). Ez\u00e9rt \u00e9rdemes az A\/B-tesztben emojikkal is k\u00eds\u00e9rletezni, de mindig teszteld az emojis \u00e9s az emoji n\u00e9lk\u00fcli verzi\u00f3t is, hogy tudd, mennyire v\u00e1ltoztatja meg a k\u00e9zbes\u00edthet\u0151s\u00e9get \u00e9s a megnyit\u00e1si ar\u00e1nyt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Kiserletezz_szamokkal_es_statisztikakkal\"><\/span><strong>9) K\u00eds\u00e9rletezz sz\u00e1mokkal \u00e9s statisztik\u00e1kkal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az emberek im\u00e1dj\u00e1k a statisztik\u00e1kat \u00e9s a sz\u00e1mokat. Ez\u00e9rt tegy\u00e9l a t\u00e1rgyba sz\u00e1mokat \u00e9s statisztik\u00e1kat, amikor csak lehet.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>25% kedvezm\u00e9ny csak ma.<\/strong><\/li>\n\n\n\n<li><strong>Az emberek 90%-a im\u00e1dja ezt a k\u00e1v\u00e9t.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Probald_felkelteni_az_emberek_kivancsisagat\"><\/span><strong>10) Pr\u00f3b\u00e1ld felkelteni az emberek k\u00edv\u00e1ncsis\u00e1g\u00e1t<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az emberek term\u00e9szet\u00fckn\u00e9l fogva k\u00edv\u00e1ncsiak, \u00e9s ezt az e-mail marketingben remek\u00fcl kihaszn\u00e1lhatod. <strong>El\u00e9g, ha felcsig\u00e1zod \u0151ket, \u00e9s nem \u00e1rulod el a l\u00e9nyeget<\/strong> r\u00f6gt\u00f6n a bevezet\u0151 sz\u00f6vegben, p\u00e9ld\u00e1ul:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201eA monster\u00e1t egyszer\u0171bb szapor\u00edtani, mint gondoltad.\u201c<\/li>\n\n\n\n<li>\u201eEzt biztosan nem tudtad az uszk\u00e1rokr\u00f3l.\u201c<\/li>\n\n\n\n<li>\u201eA gyerekekre leselked\u0151 vesz\u00e9ly, amely ott van n\u00e1lad otthon.\u201c<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Hasznald_az_elonezeti_szoveget\"><\/span><strong>11) Haszn\u00e1ld az el\u0151n\u00e9zeti sz\u00f6veget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A legt\u00f6bb e-mail-kliensn\u00e9l nemcsak a t\u00e1rgy jelenik meg, hanem az \u00fagynevezett \u201epreview text\u201c vagyis el\u0151n\u00e9zeti sz\u00f6veg is. Ha az Ecomailt haszn\u00e1lod, <strong>ezt a sz\u00f6veget nagyon egyszer\u0171en szerkesztheted, \u00e9s \u00edgy kieg\u00e9sz\u00edtheted vele a t\u00e1rgy inform\u00e1ci\u00f3it.<\/strong> Ez\u00e9rt ne felejtsd el maxim\u00e1lisan kihaszn\u00e1lni.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a48051fcc318&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a48051fcc318\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/preview-text.png\" alt=\"\" class=\"wp-image-58287\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">P\u00e9lda az el\u0151n\u00e9zeti sz\u00f6veg haszn\u00e1lat\u00e1ra<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Ne_feledkezz_meg_a_CTA-rol_%E2%80%93_a_cselekvesre_buzdito_gombrol\"><\/span><strong>12) Ne feledkezz meg a CTA-r\u00f3l \u2013 a cselekv\u00e9sre buzd\u00edt\u00f3 gombr\u00f3l<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az e-mailben mindig legyen legal\u00e1bb egy cselekv\u00e9sre buzd\u00edt\u00f3 gomb (<em>v\u00e1s\u00e1rolj, t\u00f6lts le, olvasd el<\/em>). <strong>A gomboknak pirosnak kell lenni\u00fck.<\/strong> Ne k\u00eds\u00e9rletezz, minden tanulm\u00e1ny szerint a piros m\u0171k\u00f6dik a legjobban. Piros gombokat haszn\u00e1lj a bannereken \u00e9s az e-mailekben is. Jobban m\u0171k\u00f6dnek. Pont.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amikor brandbookot k\u00e9sz\u00edttet\u00fcnk az \u00fcgyfeleinknek, mindig kidolgoztatjuk azt a pirosat is, amelyet a CTA-gombokon \u00e9s akci\u00f3kon fogunk haszn\u00e1lni. A piros egyszer\u0171en a legink\u00e1bb megragadja az emberek figyelm\u00e9t, \u00e9s aki nem haszn\u00e1lja, az vesz\u00edt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Irj_egyszeruen_es_erthetoen_%E2%80%93_a_jo_copy_az_alap\"><\/span><strong>13) \u00cdrj egyszer\u0171en \u00e9s \u00e9rthet\u0151en \u2013 a j\u00f3 copy az alap<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A megfelel\u0151 copy az alap, adj el t\u00f6rt\u00e9nettel vagy humorral, de legy\u00e9l vil\u00e1gos, \u00e9rthet\u0151 \u00e9s t\u00f6m\u00f6r. Az emberek nem szeretnek hossz\u00fa sz\u00f6vegeket olvasni. <strong>Ez\u00e9rt a legfontosabbat r\u00f6gt\u00f6n az elej\u00e9n, az els\u0151 bekezd\u00e9sben mondd el.<\/strong> \u00cdrd a sz\u00f6vegeket a saj\u00e1t <strong><a href=\"https:\/\/www.google.com\/search?q=loudavymkrokem+tone+of+voice&amp;client=safari&amp;rls=en&amp;ei=RopWY8CXGNLisAfWsqy4Ag&amp;ved=0ahUKEwjA0qL78_j6AhVSMewKHVYZCycQ4dUDCA4&amp;uact=5&amp;oq=loudavymkrokem+tone+of+voice&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQghEKABMgUIIRCgAToKCAAQRxDWBBCwAzoHCAAQgAQQDToFCAAQogQ6BwghEKABEAo6BQgAEIAEOgQIIRAVSgQIQRgASgQIRhgAUKgDWOMdYKUeaAZwAXgBgAGoAogB8xKSAQcxMC4xMS4xmAEAoAEByAEIwAEB&amp;sclient=gws-wiz\" target=\"_blank\" rel=\"noopener\">Tone of Voice<\/a><\/strong>-oddal \u00f6sszhangban.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Szemelyre_szabott_tartalom\"><\/span><strong>14) Szem\u00e9lyre szabott tartalom<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sz\u00f3l\u00edtsd meg az embereket a keresztnev\u00fck\u00f6n, amellyel regisztr\u00e1ltak a webshopodon. Ezt nagyon egyszer\u0171en megteheted az <a href=\"https:\/\/loudavymkrokem.cz\/hu\/ecomail-velemeny-teszt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ecomailben<\/strong><\/a>, de m\u00e1s e-mail marketing eszk\u00f6z\u00f6k szolg\u00e1ltat\u00f3in\u00e1l is. K\u00fcldj a f\u00e9rfiaknak \u00e9s a n\u0151knek elt\u00e9r\u0151 aj\u00e1nlatokat. <strong>\u00c9p\u00edtsd a levelez\u00e9st aszerint,<\/strong> hogy mire kattintanak a webshopodon \u00e9s mit v\u00e1s\u00e1rolnak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Teszteld_az_e-mail_targyat_es_tartalmat_is\"><\/span>15)&nbsp;<strong>Teszteld az e-mail t\u00e1rgy\u00e1t \u00e9s tartalm\u00e1t is<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az A\/B-tesztel\u00e9s rendk\u00edv\u00fcl fontos az e-mail l\u00e9trehoz\u00e1sakor. Pr\u00f3b\u00e1lj ki k\u00fcl\u00f6nb\u00f6z\u0151 ig\u00e9ket, vagy teszteld az emojik haszn\u00e1lat\u00e1t a t\u00e1rgyban. <strong>Soha ne k\u00fcldj e-mailt an\u00e9lk\u00fcl, hogy letesztelt\u00e9l volna a t\u00e1rgyat vagy egy m\u00e1sik tartalomvari\u00e1nst.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a48051fccd39&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a48051fccd39\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ab-test.png\" alt=\"\" class=\"wp-image-58288\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">P\u00e9lda arra, hogyan n\u00e9z ki a tesztel\u00e9s az Ecomailben<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Ellenorizd_mit_kuldesz\"><\/span><strong>16) Ellen\u0151rizd, mit k\u00fcldesz<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Az egyik legnagyobb hiba az elk\u00fcld\u00f6tt e-mail an\u00e9lk\u00fcl, hogy el\u0151zetesen ellen\u0151rizted volna, hogyan n\u00e9z ki asztali g\u00e9pen \u00e9s telefonon. Ellen\u0151rizd a linkek m\u0171k\u00f6d\u00e9s\u00e9t, a k\u00e9pek \u00e9s egy\u00e9b elemek bet\u00f6lt\u0151d\u00e9s\u00e9t, valamint a form\u00e1z\u00e1st.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a48051fcd5fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a48051fcd5fc\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/test-jak-to-vypada.png\" alt=\"\" class=\"wp-image-58289\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Haszn\u00e1lj teszt e-maileket az \u00e9les kik\u00fcld\u00e9s el\u0151tt<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Allits_be_reaktivacios_kampanyokat\"><\/span><strong>17) \u00c1ll\u00edts be reaktiv\u00e1ci\u00f3s kamp\u00e1nyokat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c1ll\u00edts be reaktiv\u00e1ci\u00f3s kamp\u00e1nyt azoknak az \u00fcgyfeleknek, akik r\u00e9g\u00f3ta nem v\u00e1s\u00e1roltak. <strong>M\u00e1r f\u00e9l \u00e9ve vagy egy \u00e9ve nem v\u00e1s\u00e1roltak n\u00e1lad? K\u00fcldj nekik automatikusan kedvezm\u00e9nyt.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Torold_a_halott_kontaktokat\"><\/span><strong>18) T\u00f6r\u00f6ld a halott kontaktokat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1r egy \u00e9ve nem v\u00e1s\u00e1roltak n\u00e1lad, nem kattintottak \u00e9s nem is nyitottak meg egyetlen e-mailt sem, a reaktiv\u00e1ci\u00f3s kamp\u00e1nyra pedig nem reag\u00e1ltak? <strong>T\u00f6r\u00f6ld \u0151ket.<\/strong> <strong>Nincs \u00e9rtelme fizetni egy kontakt\u00e9rt<\/strong> (az e-mail marketing eszk\u00f6z\u00f6knek a kontaktok vagy az elk\u00fcld\u00f6tt e-mailek sz\u00e1ma szerint fizetsz), amely nem reag\u00e1l. Komolyan, ne f\u00e9lj t\u0151le, \u00e9s <strong>ne k\u00f6lts t\u00f6bbet a sz\u00fcks\u00e9gesn\u00e9l.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segitsegre_van_szukseged_az_e-mail_marketinghez\"><\/span><strong>Seg\u00edts\u00e9gre van sz\u00fcks\u00e9ged az e-mail marketinghez?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noopener\"><strong>L\u00e9pj kapcsolatba vel\u00fcnk<\/strong><\/a>. B\u00e1r nem garant\u00e1lhatjuk, hogy lesz kapacit\u00e1sunk \u00faj \u00fcgyf\u00e9lk\u00e9nt felvenni t\u00e9ged, egy konzult\u00e1ci\u00f3ra mindig sz\u00edvesen szak\u00edtunk id\u0151t. \u00d6r\u00f6mmel \u00e1tn\u00e9zz\u00fck a jelenlegi levelez\u00e9sedet, \u00e9s javaslatot tesz\u00fcnk automatiz\u00e1ci\u00f3kra vagy \u00faj kontaktok gy\u0171jt\u00e9s\u00e9nek m\u00f3djaira.<\/p>\n\n\n\n<script>\n        (function (w,d,s,o,f,js,fjs) {\n            w['ecm-widget']=o;w[o] = w[o] || function () { (w[o].q = w[o].q || []).push(arguments) };\n            js = d.createElement(s), fjs = d.getElementsByTagName(s)[0];\n            js.id = '4-f67e22c6c3dacfc9b77b6b40399abc16'; js.dataset.a = 'lkmedia'; js.src = f; js.async = 1; fjs.parentNode.insertBefore(js, fjs);\n        }(window, document, 'script', 'ecmwidget', 'https:\/\/d70shl7vidtft.cloudfront.net\/widget.js'));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 Az e-mail marketing a legolcs\u00f3bb bev\u00e9teli forr\u00e1s \u2705 T\u00e1mogasd a remarketing kamp\u00e1nyokat e-maillel \u2705 Haszn\u00e1lj \u201e\u00e1ll\u00edtsd be \u00e9s felejtsd el\u201c automatiz\u00e1ci\u00f3kat.<\/p>\n","protected":false},"author":3,"featured_media":59726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"E-mail marketing: 18 tipp, ami milli\u00f3kat hoz","rank_math_description":"E-mail marketing tippek, amelyekkel a legj\u00f6vedelmez\u0151bb csatorn\u00e1d lehet: automatiz\u00e1ci\u00f3, szegment\u00e1ci\u00f3, A\/B-teszt \u00e9s t\u00f6bb. Olvasd el a 18 bev\u00e1lt tan\u00e1csot!","rank_math_focus_keyword":"e-mail marketing","rank_math_seo_score":""},"categories":[1792],"tags":[],"class_list":["post-280542","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/email-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/hu\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts\/280542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/comments?post=280542"}],"version-history":[{"count":1,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts\/280542\/revisions"}],"predecessor-version":[{"id":280550,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/posts\/280542\/revisions\/280550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/media\/59726"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/media?parent=280542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/categories?post=280542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/hu\/wp-json\/wp\/v2\/tags?post=280542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}