{"id":225936,"date":"2022-10-09T17:42:23","date_gmt":"2022-10-09T15:42:23","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=225936"},"modified":"2026-06-07T07:26:01","modified_gmt":"2026-06-07T05:26:01","slug":"ecomail-email-marketing-avis","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/","title":{"rendered":"Ecomail : l&rsquo;avis d&rsquo;un utilisateur exigeant en 2026"},"content":{"rendered":"\n<p>Il existe une multitude d&rsquo;outils d&rsquo;envoi d&rsquo;e-mails en masse, mais un seul sort vraiment du lot pour moi. <strong>Il s&rsquo;agit d&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>, un outil tch\u00e8que d&#8217;email marketing que j&rsquo;utilise depuis plusieurs ann\u00e9es pour des projets tr\u00e8s vari\u00e9s, des petits blogs aux grandes boutiques en ligne comptant des centaines de milliers de clients.<\/strong><\/p>\n\n\n\n<p><strong>Via <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>, j&rsquo;ai d\u00e9j\u00e0 envoy\u00e9 des millions d&rsquo;e-mails et g\u00e9n\u00e9r\u00e9 pour des e-shops des conversions se chiffrant en dizaines de millions. <\/strong>C&rsquo;est gr\u00e2ce \u00e0 <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> que l&#8217;emailing est devenu une partie int\u00e9grante de nos strat\u00e9gies marketing (que je d\u00e9veloppe avec Lucka au sein de <a href=\"https:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LK Media<\/strong><\/a>), et je consid\u00e8re <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> comme l&rsquo;un des outils les plus utiles que nous payons sur le long terme.<\/p>\n\n\n\n<p><em>Pourquoi <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> est-il pour moi le meilleur outil d&rsquo;envoi d&rsquo;e-mails, que sait-il faire et \u00e0 quoi se pr\u00eate-t-il ? C&rsquo;est ce que nous allons voir dans l&rsquo;avis d&rsquo;aujourd&rsquo;hui.<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu de l&#039;article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Quest-ce_quEcomail_et_a_quoi_sert-il\" >Qu&rsquo;est-ce qu&rsquo;Ecomail et \u00e0 quoi sert-il<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Principaux_avantages_et_inconvenients_dEcomail\" >Principaux avantages et inconv\u00e9nients d&rsquo;Ecomail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Combien_coute_Ecomail\" >Combien co\u00fbte Ecomail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Les_fonctionnalites_dEcomail\" >Les fonctionnalit\u00e9s d&rsquo;Ecomail<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Envois_ponctuels_en_masse\" >Envois ponctuels en masse<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Exemple_denvoi_en_masse\" >Exemple d&rsquo;envoi en masse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Tests_AB\" >Tests A\/B<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Automatisations\" >Automatisations<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Exemple_dautomatisation\" >Exemple d&rsquo;automatisation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Codes_promo\" >Codes promo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Campagnes_SMS\" >Campagnes SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Connexion_dEcomail_avec_Facebook\" >Connexion d&rsquo;Ecomail avec Facebook<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Facebook_Lead_Ads\" >Facebook Lead Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Custom_Audiences_a_partir_de_la_base_de_contacts\" >Custom Audiences \u00e0 partir de la base de contacts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Publicite_Facebook_depuis_Ecomail\" >Publicit\u00e9 Facebook depuis Ecomail<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Connexion_dEcomail_avec_Google_Ads\" >Connexion d&rsquo;Ecomail avec Google Ads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#ContactSpotlight\" >ContactSpotlight<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Editeur_de-mails_en_glisser-deposer\" >\u00c9diteur d&rsquo;e-mails en glisser-d\u00e9poser<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Flux_produits_et_flux_de_donnees\" >Flux produits et flux de donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Personnalisation\" >Personnalisation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#La_gestion_des_contacts\" >La gestion des contacts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Collecte_des_contacts\" >Collecte des contacts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#La_segmentation\" >La segmentation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Proprietes_du_contact\" >Propri\u00e9t\u00e9s du contact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Activite_du_contact\" >Activit\u00e9 du contact<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Exemple_de_segmentation\" >Exemple de segmentation<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Avec_quoi_connecter_Ecomail\" >Avec quoi connecter Ecomail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Apprends_par_toi-meme_et_partage_avec_les_autres\" >Apprends par toi-m\u00eame et partage avec les autres<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Tu_veux_essayer_Ecomail\" >Tu veux essayer Ecomail ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/#Besoin_daide_avec_ton_emailing\" >Besoin d&rsquo;aide avec ton emailing ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quest-ce_quEcomail_et_a_quoi_sert-il\"><\/span>Qu&rsquo;est-ce qu&rsquo;Ecomail et \u00e0 quoi sert-il<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> est un outil d\u00e9di\u00e9 \u00e0 l&#8217;email marketing.<\/strong> Il se connecte \u00e0 toutes sortes de solutions e-commerce et de CMS (Shopify, WordPress, PrestaShop\u2026) d&rsquo;o\u00f9 il collecte des donn\u00e9es sur tes clients et tes lecteurs, qu&rsquo;il enregistre ensuite dans sa propre base de donn\u00e9es.<\/p>\n\n\n\n<p><strong>La fonction principale d&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> est l&rsquo;envoi de campagnes e-mail<\/strong> (newsletters), soit en masse \u00e0 toute la base, soit de fa\u00e7on s\u00e9lective \u00e0 certains groupes de clients que l&rsquo;on peut facilement filtrer.<\/p>\n\n\n\n<p><strong>Tu con\u00e7ois tes e-mails directement dans l&rsquo;application gr\u00e2ce \u00e0 un \u00e9diteur tr\u00e8s pratique<\/strong> et tu les envoies soit sous forme de campagnes ponctuelles, soit via des automatisations.<\/p>\n\n\n\n<p><strong>La grande force d&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> r\u00e9side justement dans les automatisations<\/strong>, dont la gestion est remarquablement bien pens\u00e9e. Par exemple chez <a href=\"https:\/\/www.nanospace.cz\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nanoSPACE<\/strong><\/a>, nous utilisons intensivement les automatisations pour envoyer des guides post-achat, des codes promo sur des produits pr\u00e9cis ou des rappels pour racheter des pi\u00e8ces d\u00e9tach\u00e9es.<\/p>\n\n\n\n<p><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> sait aussi envoyer des campagnes SMS, se connecte \u00e0 Facebook et Google Ads, et dispose d&rsquo;un tracker bien con\u00e7u qui suit le comportement des utilisateurs sur le site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Principaux_avantages_et_inconvenients_dEcomail\"><\/span>Principaux avantages et inconv\u00e9nients d&rsquo;Ecomail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/ecomail.cz?fpr=hr5tv\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-logo.png\" alt=\"Logo Ecomail\" class=\"wp-image-58241\" title=\"\"><\/a><\/figure>\n<\/div>\n\n\n<p><strong>Je consid\u00e8re comme un grand atout le fait qu&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> soit local et complet.<\/strong> Le support technique travaille aux m\u00eames horaires que toi (et reste donc disponible quand tu en as besoin) et l&rsquo;application est claire et intuitive. C&rsquo;est l&rsquo;une des rares applications d&#8217;emailing pleinement adapt\u00e9e \u00e0 la l\u00e9gislation europ\u00e9enne et au RGPD, avec une excellente d\u00e9livrabilit\u00e9.<\/p>\n\n\n\n<p><strong>Tu connectes <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> \u00e0 la plupart des solutions CMS sans aucune connaissance en programmation<\/strong> : il existe g\u00e9n\u00e9ralement une extension d\u00e9di\u00e9e, gratuite.<\/p>\n\n\n\n<p><strong>L&rsquo;application est simple \u00e0 utiliser et n&rsquo;importe qui ma\u00eetrise sa configuration<\/strong>, mais <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> dispose en m\u00eame temps de nombreuses fonctions avanc\u00e9es que tu d\u00e9couvres au fur et \u00e0 mesure.<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>Tu peux tester <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> gratuitement, jusqu&rsquo;\u00e0 200 contacts.<\/strong><\/p>\n\n\n\n<p>L&rsquo;application m\u00e9riterait toutefois une meilleure analytique bas\u00e9e sur les donn\u00e9es utilisateurs, qu&rsquo;\u00e0 mon avis elle n&rsquo;exploite pas autant qu&rsquo;elle le pourrait.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Avantages d&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/strong><\/td><td><strong>Inconv\u00e9nients d&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/strong><\/td><\/tr><tr><td>\u2705 Application compl\u00e8te et adapt\u00e9e au RGPD<\/td><td>\u274c Les e-shops \u00e0 risque sont plac\u00e9s sur des pools d&rsquo;IP \u00e0 moins bonne r\u00e9putation<\/td><\/tr><tr><td>\u2705 Connexion simple aux CMS et e-shops<\/td><td>\u274c L&rsquo;analytique des utilisateurs m\u00e9riterait plus de soin<\/td><\/tr><tr><td>\u2705 Tarification flexible<\/td><td><\/td><\/tr><tr><td>\u2705 Prise en main facile, fonctions avanc\u00e9es<\/td><td><\/td><\/tr><tr><td>\u2705 Support rapide et comp\u00e9tent<\/td><td><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Tableau des avantages et inconv\u00e9nients de l&rsquo;application <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Combien_coute_Ecomail\"><\/span>Combien co\u00fbte Ecomail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> propose deux formules, <strong>Profi<\/strong> et <strong>Marketer+<\/strong>, dont le prix d\u00e9pend du nombre de contacts actifs pr\u00e9sents dans ta base. <strong>Tu as aussi la possibilit\u00e9 d&rsquo;acheter des cr\u00e9dits<\/strong> pour \u00e9viter l&rsquo;abonnement mensuel, mais cela n&rsquo;a d&rsquo;int\u00e9r\u00eat que si tu pr\u00e9vois des envois occasionnels sans fonctions avanc\u00e9es.<\/p>\n\n\n\n<p>En r\u00e8gle g\u00e9n\u00e9rale, <strong>la formule Profi convient aux petits sites<\/strong> et la formule <strong>Marketer+ aux e-shops<\/strong>. \u00c0 chaque boutique en ligne je recommande Marketer+, et il ne m&rsquo;est encore jamais arriv\u00e9 qu&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> ne se rentabilise pas d\u00e8s le premier envoi.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Nombre de contacts \/ Formule<\/strong><\/td><td><strong>Profi<\/strong><\/td><td><strong>Marketer+<\/strong><\/td><\/tr><tr><td>200<\/td><td>gratuit<\/td><td>gratuit<\/td><\/tr><tr><td>500<\/td><td>6 \u20ac<\/td><td>8 \u20ac<\/td><\/tr><tr><td>5000<\/td><td>26 \u20ac<\/td><td>39 \u20ac<\/td><\/tr><tr><td>40000<\/td><td>120 \u20ac<\/td><td>180 \u20ac<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Prix des formules <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> en paiement annuel<\/figcaption><\/figure>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-b9c00236-c7b1-474a-bc36-8d258ad46b76\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/ecomail.cz?fpr=lukas\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #cf2e2e; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-top-left-radius: 20px;; border-top-right-radius: 20px;; border-bottom-left-radius: 20px;; border-bottom-right-radius: 20px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Tester Ecomail gratuitement<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><em>\ud83d\udca1 ASTUCE : Si tu pr\u00e9vois d&rsquo;utiliser une int\u00e9gration (Shopify, PrestaShop\u2026), \u00e9cris <strong>au support apr\u00e8s ton inscription<\/strong>. En toute discr\u00e9tion, je peux te r\u00e9v\u00e9ler que tu obtiendras 14 jours pour tester gratuitement n&rsquo;importe quelle formule \ud83d\ude09<\/em><\/p>\n\n\n\n<script>\n        (function (w,d,s,o,f,js,fjs) {\n            w['ecm-widget']=o;w[o] = w[o] || function () { (w[o].q = w[o].q || []).push(arguments) };\n            js = d.createElement(s), fjs = d.getElementsByTagName(s)[0];\n            js.id = '4-f67e22c6c3dacfc9b77b6b40399abc16'; js.dataset.a = 'lkmedia'; js.src = f; js.async = 1; fjs.parentNode.insertBefore(js, fjs);\n        }(window, document, 'script', 'ecmwidget', 'https:\/\/d70shl7vidtft.cloudfront.net\/widget.js'));\n    <\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Les_fonctionnalites_dEcomail\"><\/span>Les fonctionnalit\u00e9s d&rsquo;Ecomail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> propose toute une s\u00e9rie de fonctions utiles, sans \u00eatre pour autant aussi lourd que certains outils concurrents (oui, c&rsquo;est toi que je regarde, <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Activecampaign\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/activecampaign-2\/\" data-shortcode=\"true\">ActiveCampaign<\/a> \ud83d\udc40). Dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>, tu t&rsquo;y retrouves en quelques minutes et tu peux te lancer imm\u00e9diatement dans la cr\u00e9ation.<\/p>\n\n\n\n<p>Voici un tour d&rsquo;horizon des fonctions de base et avanc\u00e9es d&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>, avec des exemples de la mani\u00e8re dont je les utilise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Envois_ponctuels_en_masse\"><\/span>Envois ponctuels en masse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La fonction de base est la possibilit\u00e9 d&rsquo;envoyer des campagnes ponctuelles en masse. Tu pr\u00e9pares ton e-mail dans l&rsquo;application, tu choisis \u00e0 qui l&rsquo;envoyer (\u00e0 toute la base ou \u00e0 un segment pr\u00e9cis), tu programmes l&rsquo;envoi et tu attends les r\u00e9sultats.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_denvoi_en_masse\"><\/span><strong>Exemple d&rsquo;envoi en masse<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Chez nanoSPACE, nous organisons chaque ann\u00e9e en septembre le \u00ab Nanoday \u00bb \u2013 le 10 septembre, nous lan\u00e7ons une grosse promotion que nous soutenons aussi par un emailing de masse.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9c0e0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9c0e0\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-nanospace-rozesilka-2048x1333.png\" alt=\"Aper\u00e7u d&#039;un envoi d&#039;email dans Ecomail\" class=\"wp-image-58243\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Aper\u00e7u de l&rsquo;envoi<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Nous avons donc pr\u00e9par\u00e9 un e-mail dans l&rsquo;\u00e9diteur (<strong><a href=\"https:\/\/nanospace.ecomailapp.cz\/campaigns\/render\/401\/47e24b5d11420414fb3c73a2d8279ef3\" target=\"_blank\" rel=\"noreferrer noopener\">aper\u00e7u ici<\/a><\/strong>, nous reviendrons sur l&rsquo;\u00e9diteur lui-m\u00eame plus bas) avec un test A\/B, en comparant ces deux objets d&rsquo;e-mail :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nanoday : -25 % sur tout<\/li>\n\n\n\n<li>\ud83d\ude0d -25 % sur tout<\/li>\n<\/ul>\n\n\n\n<p>Les sp\u00e9cialistes de l&#8217;email marketing te diront que les \u00e9mojis dans l&rsquo;objet r\u00e9duisent la d\u00e9livrabilit\u00e9 et donnent de moins bons r\u00e9sultats. Ce fut le cas ici (mais d&rsquo;apr\u00e8s notre exp\u00e9rience, ce n&rsquo;est pas toujours vrai) : les gens ont davantage ouvert l&rsquo;e-mail dont l&rsquo;objet \u00e9tait <em>Nanoday : -25 % sur tout<\/em>. Sur un \u00e9chantillon de 20 % des contacts, <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> a d\u00e9termin\u00e9 que cette variante fonctionnait mieux et a envoy\u00e9 la variante gagnante aux 80 % restants. Les r\u00e9sultats \u00e9taient les suivants :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/ecomail.cz?fpr=lukas\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-kampan-nanoden-2048x1020.png\" alt=\"R\u00e9sultats d&#039;une campagne ponctuelle dans Ecomail\" class=\"wp-image-58244\" title=\"\"><\/a><figcaption class=\"wp-element-caption\">R\u00e9sultats d&rsquo;une campagne ponctuelle dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Comme tu peux le voir, <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> propose une analytique de campagne assez d\u00e9taill\u00e9e. Tu y trouves :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>le taux d&rsquo;ouverture (open rate),<\/li>\n\n\n\n<li>le taux de clic (click rate),<\/li>\n\n\n\n<li>le nombre d&rsquo;e-mails retourn\u00e9s,<\/li>\n\n\n\n<li>le nombre de d\u00e9sinscriptions,<\/li>\n\n\n\n<li>le chiffre d&rsquo;affaires g\u00e9n\u00e9r\u00e9 par l&rsquo;e-mail (souvent inf\u00e9rieur \u00e0 ce qu&rsquo;affiche Google Analytics, car <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> ne mesure le CA que pour les clients inscrits et connect\u00e9s),<\/li>\n\n\n\n<li>la carte des clics,<\/li>\n\n\n\n<li>la performance de la campagne dans le temps,<\/li>\n\n\n\n<li>la part d&rsquo;ouvertures sur mobile \/ ordinateur,<\/li>\n\n\n\n<li>les donn\u00e9es d\u00e9mographiques (si tu collectes les donn\u00e9es de commandes),<\/li>\n\n\n\n<li>et bien d&rsquo;autres.<\/li>\n<\/ul>\n\n\n\n<p>La campagne et ses r\u00e9sultats restent ensuite dans la liste des campagnes, o\u00f9 tu peux comparer les diff\u00e9rentes campagnes entre elles.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9c7b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9c7b7\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-porovnani-kampani-2048x964.png\" alt=\"Comparaison de campagnes dans Ecomail\" class=\"wp-image-58245\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaison de campagnes dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tests_AB\"><\/span><strong>Tests A\/B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Lors de la pr\u00e9paration d&rsquo;une campagne, tu peux choisir plusieurs tests A\/B. <strong>Tu peux tester le nom de l&rsquo;exp\u00e9diteur, l&rsquo;objet de l&rsquo;e-mail et le contenu.<\/strong> Je te recommande de toujours tester une seule variable \u00e0 la fois.<\/p>\n\n\n\n<p><strong>Avant l&rsquo;envoi, <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> te demande sur quel pourcentage de la base r\u00e9aliser le test A\/B. <\/strong>Avec un choix de 20 %, <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> envoie la version A \u00e0 10 % de la base et la version B \u00e0 10 % de la base. Il attend la dur\u00e9e d\u00e9finie (par exemple 2 heures), puis envoie la variante la plus performante au reste de la base.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9cb93&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9cb93\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-a-b-test-2048x862.png\" alt=\"\u00c9cran de cr\u00e9ation d&#039;un test A\/B dans Ecomail\" class=\"wp-image-58246\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00c9cran de cr\u00e9ation d&rsquo;un test A\/B<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Automatisations\"><\/span>Automatisations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> propose plusieurs automatisations pr\u00e9configur\u00e9es dont tu n&rsquo;as quasiment pas \u00e0 t&rsquo;occuper : il suffit de les activer (et \u00e9ventuellement d&rsquo;adapter leurs e-mails \u00e0 ton image de marque). Ce sont :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remerciement pour l&rsquo;inscription \u00e0 la newsletter.<\/li>\n\n\n\n<li>R\u00e9duction sur le premier achat apr\u00e8s inscription.<\/li>\n\n\n\n<li>Rappel de panier abandonn\u00e9.<\/li>\n\n\n\n<li>Campagne de r\u00e9activation pour e-shop.<\/li>\n\n\n\n<li>V\u0153ux pour la f\u00eate.<\/li>\n\n\n\n<li>V\u0153ux d&rsquo;anniversaire.<\/li>\n\n\n\n<li>Anniversaire du 1er achat.<\/li>\n\n\n\n<li>E-book \u00e0 t\u00e9l\u00e9charger.<\/li>\n<\/ul>\n\n\n\n<p>Tu peux bien s\u00fbr cr\u00e9er tes propres automatisations selon tes besoins.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_dautomatisation\"><\/span><strong>Exemple d&rsquo;automatisation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Chez nanoSPACE, nous vendons des purificateurs d&rsquo;air qui comportent des pi\u00e8ces d\u00e9tach\u00e9es \u00e0 remplacer de temps en temps. Le client peut oublier ce remplacement, le n\u00e9gliger, ou pire encore : acheter les pi\u00e8ces de rechange ailleurs.<\/p>\n\n\n\n<p>Nous avons donc cr\u00e9\u00e9 une <strong>automatisation qui surveille les commandes : d\u00e8s que quelqu&rsquo;un ach\u00e8te l&rsquo;un de ces produits, un compte \u00e0 rebours se d\u00e9clenche<\/strong> (g\u00e9n\u00e9ralement \u00e0 80 % de la dur\u00e9e de vie de la pi\u00e8ce) <strong>et, une fois ce d\u00e9lai \u00e9coul\u00e9, l&rsquo;automatisation envoie au client un e-mail<\/strong> lui rappelant qu&rsquo;il devrait acheter un nouveau filtre, accompagn\u00e9 directement d&rsquo;un code promo.<\/p>\n\n\n\n<p><strong>Une telle automatisation peut \u00eatre simple ou complexe \u00e0 configurer<\/strong> \u2013 tout d\u00e9pend du niveau de d\u00e9tail avec lequel tu veux g\u00e9rer la situation. De notre c\u00f4t\u00e9, nous avons un e-mail diff\u00e9rent pour chaque purificateur d&rsquo;air, car chacun n\u00e9cessite des pi\u00e8ces diff\u00e9rentes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9d0b9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9d0b9\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-ponakupni-automatizace-2048x1244.png\" alt=\"Automatisation post-achat dans Ecomail\" class=\"wp-image-58247\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Automatisation post-achat dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Codes_promo\"><\/span>Codes promo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> g\u00e8re tr\u00e8s bien les codes promo et s&rsquo;en sort avec n&rsquo;importe quelle quantit\u00e9. Dans le cadre de nos projets et de ceux de nos clients, nous en avons d\u00e9j\u00e0 envoy\u00e9 des centaines de milliers. Tu importes les codes dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> via un fichier CSV ou par simple copier-coller, et tu peux en avoir un nombre illimit\u00e9.<\/p>\n\n\n\n<p>Voici une capture d&rsquo;\u00e9cran de l&rsquo;administration, o\u00f9 nous avons import\u00e9 plusieurs types de codes promo. <strong>Nous utilisons des codes tous uniques<\/strong>, ins\u00e9r\u00e9s dynamiquement dans les e-mails gr\u00e2ce aux merge tags.<\/p>\n\n\n\n<p><strong>Gr\u00e2ce \u00e0 cela, tu peux envoyer dans tes automatisations des codes promo uniques et \u00e0 usage unique<\/strong> destin\u00e9s \u00e0 un seul destinataire, par exemple comme r\u00e9compense pour avoir cumul\u00e9 200 \u20ac de commandes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9d486&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9d486\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-slevove-kupony-2048x1216.png\" alt=\"Codes promo dans Ecomail\" class=\"wp-image-58260\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Codes promo dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campagnes_SMS\"><\/span>Campagnes SMS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si tu pr\u00e9vois une op\u00e9ration marketing d&rsquo;envergure, tu peux la renforcer dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> avec un envoi de SMS. \u00c0 condition d&rsquo;avoir le consentement de tes clients pour l&rsquo;envoi de messages publicitaires par SMS et de transmettre les num\u00e9ros de t\u00e9l\u00e9phone \u00e0 <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>, rien ne t&rsquo;en emp\u00eache.<\/p>\n\n\n\n<p><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> peut envoyer des SMS vers de nombreux pays. <strong>Le prix d&rsquo;un SMS est d&rsquo;environ 0,03 \u20ac<\/strong>.<\/p>\n\n\n\n<p>Par d\u00e9faut, l&rsquo;exp\u00e9diteur affich\u00e9 sur les t\u00e9l\u00e9phones est g\u00e9n\u00e9rique, mais tu peux payer un suppl\u00e9ment pour que ce soit ta marque qui apparaisse, par exemple NANOSPACE.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9d7cd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9d7cd\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-sms-kampan-2048x1369.png\" alt=\"Cr\u00e9ation d&#039;une campagne SMS dans Ecomail\" class=\"wp-image-58249\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cr\u00e9ation d&rsquo;une campagne SMS dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connexion_dEcomail_avec_Facebook\"><\/span>Connexion d&rsquo;Ecomail avec Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La connexion d&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> avec Facebook est de bonne qualit\u00e9 et je la recommande aux projets de plus grande envergure.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook_Lead_Ads\"><\/span><strong>Facebook Lead Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> peut servir \u00e0 collecter des contacts via des campagnes Facebook. Les <strong>Facebook Lead Ads<\/strong> peuvent envoyer directement dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> les e-mails collect\u00e9s. Gr\u00e2ce \u00e0 une automatisation, tu peux contacter imm\u00e9diatement ces personnes avec une offre de bienvenue et les int\u00e9grer \u00e0 tes envois r\u00e9guliers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Custom_Audiences_a_partir_de_la_base_de_contacts\"><\/span><strong>Custom Audiences \u00e0 partir de la base de contacts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Directement dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>, tu peux d\u00e9finir des audiences g\u00e9n\u00e9r\u00e9es dynamiquement qui sont automatiquement envoy\u00e9es vers tes Custom Audiences Facebook (les audiences que tu cibles avec tes publicit\u00e9s). <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> surveille chaque contact et, s&rsquo;il remplit les conditions d\u00e9finies, l&rsquo;ajoute automatiquement \u00e0 l&rsquo;audience et l&rsquo;envoie vers Facebook. De la m\u00eame mani\u00e8re, le contact dispara\u00eet de l&rsquo;audience quand il n&rsquo;y a plus sa place (par exemple s&rsquo;il ach\u00e8te suite \u00e0 une publicit\u00e9).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicite_Facebook_depuis_Ecomail\"><\/span><strong>Publicit\u00e9 Facebook depuis Ecomail<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Je n&rsquo;utilise pas autant cette fonction, mais j&rsquo;imagine de nombreux cas o\u00f9 elle s&rsquo;av\u00e8re utile. Tu peux cr\u00e9er des publicit\u00e9s Facebook directement depuis <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> selon des conditions d\u00e9finies. Par exemple : tu envoies une campagne, mais seuls 10 % des contacts l&rsquo;ouvrent (alors que tu as habituellement un taux d&rsquo;ouverture de 20 %), or elle contient un code promo. Dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>, tu cr\u00e9es une publicit\u00e9 Facebook destin\u00e9e \u00e0 ceux qui n&rsquo;ont pas ouvert la newsletter, et tu augmentes ainsi la port\u00e9e de ton message.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9dc58&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9dc58\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-propojeni-facebook-2048x561.png\" alt=\"Connexion d&#039;Ecomail avec Facebook\" class=\"wp-image-58251\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connexion_dEcomail_avec_Google_Ads\"><\/span>Connexion d&rsquo;Ecomail avec Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme avec Facebook, <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> peut se connecter aux r\u00e9gies publicitaires, mais la fonctionnalit\u00e9 se limite \u00e0 la cr\u00e9ation d&rsquo;audiences publicitaires.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ContactSpotlight\"><\/span><strong>ContactSpotlight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Il s&rsquo;agit d&rsquo;un service en dehors de l&rsquo;abonnement, mais qui vaut la peine d&rsquo;\u00eatre utilis\u00e9 ponctuellement. Les contacts de ta base peuvent \u00eatre de qualit\u00e9 variable et il arrive souvent que s&rsquo;y glissent des \u00ab spam traps \u00bb (pi\u00e8ges \u00e0 spam) qui servent \u00e0 d\u00e9tecter si tu envoies du SPAM. Malheureusement, m\u00eame de bons e-shops peuvent tomber dans ce filet, simplement parce qu&rsquo;ils n&rsquo;utilisent pas la double authentification.<\/p>\n\n\n\n<p><strong>ContactSpotlight passe en revue toute ta base (ou un fichier Excel) et te dit quelles sont toutes les adresses invalides, inexistantes, inactives, ainsi que les spam traps et les hard bounces pr\u00e9sents dans ta base. <\/strong>Mieux vaut alors les supprimer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Editeur_de-mails_en_glisser-deposer\"><\/span>\u00c9diteur d&rsquo;e-mails en glisser-d\u00e9poser<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> am\u00e9liore constamment son \u00e9diteur de cr\u00e9ation d&rsquo;e-mails : les captures d&rsquo;\u00e9cran suivantes risquent donc de ne plus \u00eatre \u00e0 jour tr\u00e8s longtemps.<\/p>\n\n\n\n<p><strong>L&rsquo;\u00e9diteur pr\u00e9pare automatiquement les versions responsives des e-mails<\/strong> : il suffit donc de cr\u00e9er une seule variante et <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> s&rsquo;occupe d&rsquo;un bon affichage sur smartphone. La fonction Aper\u00e7u te montre \u00e0 quoi ressemblera l&rsquo;e-mail, et tu peux m\u00eame t&rsquo;envoyer un e-mail de test (si tu v\u00e9rifies par exemple des merge tags).<\/p>\n\n\n\n<p><strong>Pas besoin de savoir coder pour cr\u00e9er de jolis e-mails<\/strong> : <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> int\u00e8gre de nombreux mod\u00e8les \u00e9l\u00e9gants que tu personnalises en quelques clics.<\/p>\n\n\n\n<p>L&rsquo;\u00e9diteur propose aussi de nombreux blocs de contenu pr\u00e9configur\u00e9s et prend en charge nativement les colonnes (ce avec quoi les \u00e9diteurs ont souvent du mal). Tu peux m\u00eame enregistrer les blocs que tu cr\u00e9es pour les r\u00e9utiliser plus tard.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9e145&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9e145\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-drag-drop-editor-2048x955.png\" alt=\"\u00c9diteur en glisser-d\u00e9poser dans Ecomail\" class=\"wp-image-58254\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00c9diteur glisser-d\u00e9poser dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><em>ASTUCE : Si tu ne t&rsquo;en sors pas avec un mod\u00e8le, ou si tu souhaites apporter des modifications importantes sans avoir de d\u00e9veloppeur, envoie ta question \u00e0 <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>. Ils proposent un service payant o\u00f9, selon le montant, ils peuvent prendre en charge la cr\u00e9ation de tes e-mails et de tes automatisations.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flux_produits_et_flux_de_donnees\"><\/span>Flux produits et flux de donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour ins\u00e9rer des produits dans le corps de tes campagnes et automatisations, tu peux utiliser des flux produits : <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> g\u00e8re par exemple les flux Google Shopping.&nbsp;<\/p>\n\n\n\n<p>Les plus avanc\u00e9s appr\u00e9cieront la possibilit\u00e9 d&rsquo;importer leurs propres flux de donn\u00e9es. Ceux-ci n&rsquo;ont aucune r\u00e8gle de structure : tu peux donc envoyer dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> \u00e0 peu pr\u00e8s n&rsquo;importe quoi, puis afficher ces donn\u00e9es automatiquement dans tes e-mails.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9e4fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9e4fc\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-zbozovy-feed-2048x829.png\" alt=\"Insertion de produits depuis un flux dans Ecomail\" class=\"wp-image-58255\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insertion de produits depuis un flux dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personnalisation\"><\/span>Personnalisation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gr\u00e2ce \u00e0 la grande quantit\u00e9 de donn\u00e9es qu&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> collecte sur les utilisateurs, tu as la possibilit\u00e9 de personnaliser tes e-mails. \u00c0 l&rsquo;aide des fameux <a href=\"https:\/\/support.ecomail.cz\/cs\/articles\/2464682-merge-tag-neboli-zastupne-heslo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>merge tags<\/strong><\/a>, tu peux, selon les conditions que tu d\u00e9finis, envoyer des e-mails automatiques au contenu dynamique. Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un client consulte des produits de la cat\u00e9gorie A : tu lui envoies par e-mail une suggestion des deux produits les plus vendus de cette cat\u00e9gorie.<\/li>\n\n\n\n<li>Un client ach\u00e8te un produit avec livraison \u00e0 une adresse situ\u00e9e \u00e0 proximit\u00e9 de ta boutique physique ou d&rsquo;un point de retrait : tu lui envoies par e-mail une invitation \u00e0 venir en magasin.<\/li>\n\n\n\n<li>Un client ach\u00e8te un produit de la cat\u00e9gorie A : une semaine plus tard, tu lui envoies par e-mail des suggestions de produits li\u00e9s de la m\u00eame cat\u00e9gorie.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9e8f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9e8f5\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-merge-tagy-2048x838.png\" alt=\"Utilisation des merge tags dans Ecomail\" class=\"wp-image-58256\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Utilisation des merge tags dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_gestion_des_contacts\"><\/span>La gestion des contacts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La gestion des contacts dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> est simple et directe. M\u00eame la segmentation avanc\u00e9e se fait en quelques clics et avec un choix de conditions. Le plus compliqu\u00e9 reste de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re de param\u00e9trer les conditions du segment voulu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Collecte_des_contacts\"><\/span>Collecte des contacts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tu collectes des contacts dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> via des extensions, l&rsquo;API, ou en utilisant des <strong>formulaires d&rsquo;inscription<\/strong>. Pour ceux-ci, un \u00e9diteur en glisser-d\u00e9poser est disponible, capable d&rsquo;attribuer automatiquement une \u00e9tiquette aux contacts collect\u00e9s selon l&rsquo;endroit o\u00f9 ils ont \u00e9t\u00e9 r\u00e9colt\u00e9s.<\/p>\n\n\n\n<p>Tu peux aussi importer des contacts manuellement, mais je ne recommande cette option que pour la configuration initiale. Les contacts import\u00e9s sont en effet d\u00e9pourvus de toute donn\u00e9e.<\/p>\n\n\n\n<p>En utilisant l&rsquo;API ou une extension et en envoyant des donn\u00e9es compl\u00e8tes, le profil d&rsquo;un utilisateur peut ressembler \u00e0 ceci \u2013 avec l&rsquo;aper\u00e7u de ses commandes :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9ed2c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9ed2c\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-kontakty.png\" alt=\"D\u00e9tail d&#039;un contact dans Ecomail\" class=\"wp-image-58258\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">D\u00e9tail d&rsquo;un contact dans <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"La_segmentation\"><\/span>La segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>C&rsquo;est dans la segmentation des clients que r\u00e9side la v\u00e9ritable force d&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>. <\/strong>Les sp\u00e9cialistes de l&#8217;email marketing r\u00e9p\u00e8tent depuis un certain temps qu&rsquo;il vaut mieux abandonner le mod\u00e8le des envois de masse (qui donnent statistiquement les pires r\u00e9sultats) et se concentrer sur des envois plus petits et mieux cibl\u00e9s. C&rsquo;est pr\u00e9cis\u00e9ment l\u00e0 qu&rsquo;intervient la segmentation.<\/p>\n\n\n\n<p>La segmentation permet de filtrer les clients \u00e0 l&rsquo;aide de r\u00e8gles, puis d&rsquo;utiliser ces listes dans des automatisations ou des envois. Exemples :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aux clients actifs qui ach\u00e8tent souvent, tu enverras des e-mails plus fr\u00e9quemment, en pr\u00e9sentant probablement les nouveaut\u00e9s.<\/li>\n\n\n\n<li>Aux clients qui n&rsquo;ont pas achet\u00e9 depuis 6 mois, tu enverras un code promo pour une nouvelle commande.<\/li>\n<\/ul>\n\n\n\n<p>Tu peux segmenter \u00e0 l&rsquo;aide des propri\u00e9t\u00e9s du contact et de l&rsquo;activit\u00e9 du contact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proprietes_du_contact\"><\/span>Propri\u00e9t\u00e9s du contact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les propri\u00e9t\u00e9s du contact sont g\u00e9n\u00e9ralement statiques et ne changent pas dans le temps : elles servent surtout \u00e0 distinguer le <em>sexe<\/em>, l&rsquo;<em>\u00e2ge<\/em>, le <em>lieu de r\u00e9sidence<\/em> ou la <em>date d&rsquo;inscription<\/em>. Nous les utilisons pour s\u00e9parer les envois entre hommes et femmes, pour des campagnes g\u00e9olocalis\u00e9es (par exemple uniquement sur une r\u00e9gion) ou pour envoyer des codes promo d&rsquo;anniversaire et de f\u00eate.<\/p>\n\n\n\n<p>Les propri\u00e9t\u00e9s du contact incluent aussi les <em>\u00e9tiquettes<\/em> et la <em>source du contact<\/em>. J&rsquo;utilise surtout les \u00e9tiquettes dans les automatisations, o\u00f9 je marque d&rsquo;une \u00e9tiquette un contact d\u00e9j\u00e0 pass\u00e9 par l&rsquo;automatisation (pour qu&rsquo;il n&rsquo;y retombe pas aussit\u00f4t). La source du contact est \u00e9galement utile pour les automatisations, car pour chaque source (inscription sur le site \/ achat \/ site partenaire \/ publicit\u00e9 Facebook) tu peux avoir un e-mail de bienvenue diff\u00e9rent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Activite_du_contact\"><\/span>Activit\u00e9 du contact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C&rsquo;est sur l&rsquo;activit\u00e9 des contacts que tu d\u00e9clencheras le plus d&rsquo;automatisations et de segmentations. Elle montre en effet comment le client se comporte dans une campagne, dans une automatisation ou sur le site.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour les campagnes, elle indique si le contact a ouvert l&rsquo;e-mail, s&rsquo;il a cliqu\u00e9 sur quelque chose et s&rsquo;il a achet\u00e9.<\/li>\n\n\n\n<li>Pour les automatisations, elle indique si le contact y est entr\u00e9, s&rsquo;il a cliqu\u00e9 sur quelque chose, s&rsquo;il a ouvert l&rsquo;e-mail et s&rsquo;il a d\u00e9j\u00e0 termin\u00e9 l&rsquo;automatisation.<\/li>\n\n\n\n<li>Le suivi du comportement sur le site permet de segmenter selon ce que le client a consult\u00e9, s&rsquo;il a achet\u00e9, ce qu&rsquo;il a achet\u00e9, pour quel montant, combien de commandes il a, dans quel \u00e9tat se trouve sa commande, etc.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_segmentation\"><\/span><strong>Exemple de segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Voici un exemple de cr\u00e9ation d&rsquo;un segment de clients \u00e0 qui nous voulions envoyer par e-mail une petite r\u00e9compense pour avoir achet\u00e9 des masques FFP2 chez nous tout en ayant d\u00e9j\u00e0 command\u00e9 plus de 2 fois :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a39ca4c9f2dc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a39ca4c9f2dc\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-segmentace-respiratory-2048x1040.png\" alt=\"Exemple de segmentation dans Ecomail\" class=\"wp-image-58259\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandir\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avec_quoi_connecter_Ecomail\"><\/span>Avec quoi connecter Ecomail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.ecomail.cz\" target=\"_blank\" rel=\"noopener\">Ecomail<\/a> propose des extensions pr\u00eates \u00e0 l&#8217;emploi pour de nombreux syst\u00e8mes et, si tu ne trouves pas le tien dans la liste, tu peux te connecter via l&rsquo;API. Tu trouveras <a href=\"https:\/\/ecomailczv2.docs.apiary.io\/#\" target=\"_blank\" rel=\"noopener\">la documentation compl\u00e8te ici<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify<\/li>\n\n\n\n<li>PrestaShop<\/li>\n\n\n\n<li>WooCommerce<\/li>\n\n\n\n<li>Oxyshop<\/li>\n\n\n\n<li>Webareal<\/li>\n\n\n\n<li>Shoptet<\/li>\n\n\n\n<li>WordPress<\/li>\n\n\n\n<li>Magento<\/li>\n\n\n\n<li>Fastcentrik<\/li>\n\n\n\n<li>Raynet<\/li>\n\n\n\n<li>Make<\/li>\n\n\n\n<li>Zapier<\/li>\n\n\n\n<li>Shopsys<\/li>\n\n\n\n<li>Simpleshop<\/li>\n\n\n\n<li>Upgates<\/li>\n\n\n\n<li>Redbit<\/li>\n\n\n\n<li>Dativery<\/li>\n\n\n\n<li>et d&rsquo;autres<\/li>\n<\/ul>\n\n\n\n<p>Les diff\u00e9rentes connexions te permettent diverses formes d&rsquo;int\u00e9gration. Voici ce que tu peux obtenir dans le cadre d&rsquo;une connexion :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transf\u00e9rer les contacts inscrits vers <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> (depuis des formulaires ou des achats), donn\u00e9es personnelles incluses.<\/li>\n\n\n\n<li>Transf\u00e9rer le contenu complet des commandes, prix et cat\u00e9gories inclus.<\/li>\n\n\n\n<li>Suivre le comportement des utilisateurs sur le site (enregistrer chaque page visit\u00e9e).<\/li>\n\n\n\n<li>Transf\u00e9rer le contenu du panier vers <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>, avec la cat\u00e9gorisation des produits.<\/li>\n\n\n\n<li>G\u00e9rer les e-mails transactionnels depuis <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apprends_par_toi-meme_et_partage_avec_les_autres\"><\/span>Apprends par toi-m\u00eame et partage avec les autres<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une communaut\u00e9 int\u00e9ressante s&rsquo;est form\u00e9e autour d&rsquo;<a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a>, \u00e0 laquelle tu peux te joindre. Les membres y partagent leurs exp\u00e9riences avec <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> et s&rsquo;entraident sur des probl\u00e8mes plus complexes. Ce groupe se trouve <a href=\"https:\/\/www.facebook.com\/groups\/ecomailporadna\/\" target=\"_blank\" rel=\"noopener\">sur Facebook<\/a>.<\/p>\n\n\n\n<p>Au-del\u00e0 du groupe, <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> dispose d&rsquo;une biblioth\u00e8que de ressources tr\u00e8s compl\u00e8te qui t&rsquo;aidera dans tes d\u00e9buts comme avec les automatisations avanc\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.ecomail.cz\/cs\/\" target=\"_blank\" rel=\"noopener\">Tutoriels \u00e9crits<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=j2V-IDdt0SQ&amp;list=PLv0Doup-dV-uiOIePCAoEBtfvy1Fz2d6Q\" target=\"_blank\" rel=\"noopener\">Webinaires<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=hCll5rCfTsE&amp;list=PLv0Doup-dV-s5e3buseWdYaPwfsZKVDdr\" target=\"_blank\" rel=\"noopener\">Vid\u00e9os tutorielles<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.ecomail.cz\/\" target=\"_blank\" rel=\"noopener\">Le blog d&rsquo;Ecomail<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> est, surtout entre les mains d&rsquo;un marketeur et d&rsquo;un passionn\u00e9 d&#8217;emailing, une arme redoutable. Je le recommande \u00e0 quiconque vend quelque chose sur internet, ou s&rsquo;appr\u00eate \u00e0 le faire. Il n&rsquo;est jamais trop tard pour commencer \u00e0 construire une base de donn\u00e9es d&rsquo;e-mails.<\/p>\n\n\n\n<p>Aujourd&rsquo;hui, il est tendance de b\u00e2tir des comptes Instagram, TikTok et Facebook pour son entreprise. Ces canaux ont bien s\u00fbr leur place dans le mix marketing, mais il suffit de regarder l&rsquo;\u00e9volution des r\u00e9seaux sociaux ces cinq derni\u00e8res ann\u00e9es pour comprendre que les plans marketing fond\u00e9s sur les r\u00e9seaux sociaux reposent sur des bases bien fragiles.<\/p>\n\n\n\n<p>L&rsquo;\u00eatre humain est par nature paresseux et amateur de confort. Tandis qu&rsquo;il change de r\u00e9seaux sociaux comme de chemise pour suivre ce qui est \u00e0 la mode, il ne voudra pour rien au monde se s\u00e9parer de son adresse e-mail personnelle. Pourquoi ? Parce que l&rsquo;e-mail, c&rsquo;est comme l&rsquo;adresse de ton domicile : changer l&rsquo;un comme l&rsquo;autre est un v\u00e9ritable cauchemar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tu_veux_essayer_Ecomail\"><\/span>Tu veux essayer Ecomail ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> t&rsquo;a s\u00e9duit et tu aimerais l&rsquo;essayer ? Tu peux te lancer d\u00e8s maintenant : jusqu&rsquo;\u00e0 200 contacts, c&rsquo;est enti\u00e8rement gratuit.<\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-905ea8c0-6b41-4ab7-8138-ecb20ba57190\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/ecomail.cz?fpr=lukas\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #cf2e2e; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-top-left-radius: 25px;; border-top-right-radius: 25px;; border-bottom-left-radius: 25px;; border-bottom-right-radius: 25px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Essayer Ecomail<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Besoin_daide_avec_ton_emailing\"><\/span>Besoin d&rsquo;aide avec ton emailing ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 Lis nos <a href=\"https:\/\/loudavymkrokem.cz\/fr\/email-marketing-conseils\/\"><strong>18 conseils pour un email marketing qui rapporte des millions.<\/strong><\/a><\/p>\n\n\n\n<p>Tu veux te lancer dans les envois d&rsquo;e-mails et les automatisations mais tu ne sais pas comment t&rsquo;y prendre ? Ou tu n&rsquo;es pas satisfait des r\u00e9sultats de tes campagnes actuelles ? Je serai ravi de t&rsquo;aider. Tu trouveras mes coordonn\u00e9es <a href=\"https:\/\/www.lkmedia.cz\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ici<\/strong><\/a>.<\/p>\n\n\n<div class=\"ub_review_block wp-block-ub-review\" id=\"ub_review_5d24d128-94b6-4883-9e45-74e3b4fb3333\"><p class=\"ub_review_item_name\" style=\"font-size: 28px; text-align: left; \">Avis sur l&rsquo;outil d&#8217;emailing <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/p><p class=\"ub_review_author_name\" style=\"text-align: left; \">Luk\u00e1\u0161 Kone\u010dn\u00fd<\/p><div class=\"ub_review_entry\"><span>Simplicit\u00e9 d&rsquo;utilisation<\/span><div class=\"ub_review_stars\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-0-0\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star0\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-0-0)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-0-1\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star1\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-0-1)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-0-2\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star2\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-0-2)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-0-3\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star3\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-0-3)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-0-4\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star4\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-0-4)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><\/div><\/div><div class=\"ub_review_entry\"><span>Fonctions de base<\/span><div class=\"ub_review_stars\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-1-0\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star0\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-1-0)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-1-1\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star1\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-1-1)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-1-2\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star2\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-1-2)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-1-3\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star3\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-1-3)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-1-4\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star4\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-1-4)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><\/div><\/div><div class=\"ub_review_entry\"><span>Fonctions avanc\u00e9es<\/span><div class=\"ub_review_stars\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-2-0\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star0\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-2-0)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-2-1\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star1\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-2-1)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-2-2\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star2\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-2-2)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-2-3\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star3\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-2-3)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-2-4\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star4\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-2-4)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><\/div><\/div><div class=\"ub_review_entry\"><span>Tarification<\/span><div class=\"ub_review_stars\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-3-0\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star0\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-3-0)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-3-1\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star1\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-3-1)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-3-2\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star2\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-3-2)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-3-3\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star3\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-3-3)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-3-4\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star4\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-3-4)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><\/div><\/div><div class=\"ub_review_entry\"><span>Support client<\/span><div class=\"ub_review_stars\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-4-0\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path 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d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star1\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-4-1)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-4-2\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" 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d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star3\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-4-3)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-4-4\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star4\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-4-4)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><\/div><\/div><div class=\"ub_review_entry\"><span>Segmentation des clients<\/span><div class=\"ub_review_stars\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-5-0\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star0\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-5-0)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-5-1\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star1\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-5-1)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-5-2\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star2\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-5-2)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-5-3\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star3\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-5-3)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-5-4\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star4\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-5-4)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><\/div><\/div><div class=\"ub_review_entry\"><span>Automatisations<\/span><div class=\"ub_review_stars\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-6-0\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path 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d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star1\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-6-1)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-6-2\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star2\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-6-2)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-6-3\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star3\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-6-3)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-6-4\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star4\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-6-4)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><\/div><\/div><div class=\"ub_review_summary\"><p class=\"ub_review_summary_title\" style=\"\">R\u00e9sum\u00e9<\/p><div class=\"ub_review_overall_value\" style=\"\"><p>Je consid\u00e8re <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/fr\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> comme l&rsquo;un des meilleurs outils d&#8217;emailing abordables. Je l&rsquo;ai d\u00e9ploy\u00e9 avec succ\u00e8s sur des projets aux chiffres d&rsquo;affaires annuels allant de 120 000 \u00e0 6 millions d&rsquo;euros, et je peux dire une chose : partout, l&rsquo;investissement a \u00e9t\u00e9 largement rentabilis\u00e9 d\u00e8s le premier mois.<\/p><div class=\"ub_review_average\"><span class=\"ub_review_rating\">5<\/span><div class=\"ub_review_average_stars\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-average-0\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star0\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-average-0)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-average-1\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star1\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-average-1)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-average-2\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star2\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-average-2)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-average-3\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star3\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-average-3)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"20\" width=\"20\" viewbox=\"0 0 150 150\">\n\t\t\t<defs><mask id=\"ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-average-4\"><rect height=\"150\" width=\"150\" y=\"0\" x=\"0\" fill=\"#fff\"><\/rect><\/mask><\/defs> <path fill=\"#888888\" stroke-width=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path><path class=\"star\" id=\"star4\" mask=\"url(#ub_review_star_filter-5d24d128-94b6-4883-9e45-74e3b4fb3333-average-4)\" fill=\"#f7b708\" strokewidth=\"2.5\" d=\"m0.75,56.89914l56.02207,0l17.31126,-56.14914l17.31126,56.14914l56.02206,0l-45.32273,34.70168l17.31215,56.14914l-45.32274,-34.70262l-45.32274,34.70262l17.31215,-56.14914l-45.32274,-34.70168z\" stroke=\"#f7b708\"><\/path>\n\t\t\t<\/svg><\/div><\/div><\/div><div class=\"ub_review_cta_panel\"><div class=\"ub_review_cta_main\" style=\"justify-content: left; \">\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-ced401e4-746d-4420-970a-44c7616e5a00\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/ecomail.cz?fpr=lukas\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #e11b4c; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #e11b4c; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-top-left-radius: 10px;; border-top-right-radius: 10px;; border-bottom-left-radius: 10px;; border-bottom-right-radius: 10px;; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\">Essayer Ecomail<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n<\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"http:\/\/schema.org\/\", \"@type\": \"Review\",\"reviewBody\": \"Je consid\u00e8re Ecomail comme l'un des meilleurs outils d'emailing abordables. Je l'ai d\u00e9ploy\u00e9 avec succ\u00e8s sur des projets aux chiffres d'affaires annuels allant de 120 000 \u00e0 6 millions d'euros, et je peux dire une chose : partout, l'investissement a \u00e9t\u00e9 largement rentabilis\u00e9 d\u00e8s le premier mois.\",\"description\": \"\", \"itemReviewed\": { \"@type\":\"Product\",\"name\":\"Avis sur l'outil d'emailing Ecomail\",\"description\": \"\",\"brand\": { \"@type\": \"Brand\", \"name\": \"\" }, \"sku\": \"\", \"gtin\": \"\",\"offers\":[{\"@type\":\"Offer\",\"url\":\"https:\/\/ecomail.cz?fpr=lukas\",\"priceCurrency\":\"USD\",\"price\":\"0\"}]}, \"reviewRating\":{ \"@type\": \"Rating\", \"ratingValue\": \"5\", \"bestRating\": \"5\" }, \"author\":{ \"@type\": \"Person\", \"name\": \"Luk\u00e1\u0161 Kone\u010dn\u00fd\" }, \"publisher\": \"\", \"datePublished\": \"2026-06-22\", \"url\": \"https:\/\/loudavymkrokem.cz\/fr\/ecomail-email-marketing-avis\/\" }<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>\u2705 Tout ce que sait faire Ecomail \u2705 Analyse de la segmentation, des automatisations et de la gestion des contacts \u2705 Tour des fonctionnalit\u00e9s \u2705 Possibilit\u00e9s de connexion \u00e0 des outils tiers<\/p>\n","protected":false},"author":2,"featured_media":62026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Ecomail : avis sur ce logiciel d'email marketing","rank_math_description":"Ecomail, l'outil d'email marketing test\u00e9 par un utilisateur exigeant : fonctions, automatisations, segmentation et prix. 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