{"id":74056,"date":"2022-10-24T20:27:45","date_gmt":"2022-10-24T18:27:45","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/18-tips-how-to-email-marketing\/"},"modified":"2023-09-28T16:10:40","modified_gmt":"2023-09-28T14:10:40","slug":"email-marketing-tips","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/","title":{"rendered":"18 Tips For Email Marketing: How To Make Millions"},"content":{"rendered":"\n<p>Although email marketing is not as sexy and trendy as, for example <strong>\n  <a href=\"https:\/\/loudavymkrokem.cz\/en\/kolik-si-vydelaji-influenceri\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer marketing<\/a>\n<\/strong>, it still <strong>proves to be one of the most stable and profitable tools that any business or brand should invest in. <\/strong> <\/p>\n\n<p>Why? Email is one of the best and cheapest ways to communicate with your customers. Looking at our client statistics<strong>, email marketing has long been the most effective remarketing tool<\/strong>, costing the company only our time and earning clients millions per month.  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/email-marketing.jpg\" alt=\"email marketing made simple\" class=\"wp-image-58290\" title=\"\"><\/figure>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#A_marketing_channel_for_a_few_thousand_that_makes_millions\" >A marketing channel for a few thousand that makes millions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#How_to_do_effective_email_marketing\" >How to do effective email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#1_Properly_selected_email_sending_tool\" >1) Properly selected email sending tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#2_Actively_collect_contacts_in_accordance_with_the_law\" >2) Actively collect contacts in accordance with the law<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#3_Set_up_your_most_important_automation_%E2%80%93_abandoned_cart\" >3) Set up your most important automation &#8211; abandoned cart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#4_Send_newsletters_regularly_but_dont_overwhelm\" >4) Send newsletters regularly, but don&#8217;t overwhelm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#5_Only_send_people_content_that_interests_them\" >5) Only send people content that interests them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#6_Create_meaningful_automations_and_update_them_according_to_results\" >6) Create meaningful automations and update them according to results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#7_Use_verbs_or_action_words_in_the_subject\" >7) Use verbs or action words in the subject<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#8_Try_emoticons_%F0%9F%98%8D\" >8) Try emoticons \ud83d\ude0d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#9_Experiment_with_numbers_and_statistics\" >9) Experiment with numbers and statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#10_Try_to_arouse_peoples_curiosity\" >10) Try to arouse people&#8217;s curiosity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#11_Use_preview_text\" >11) Use preview text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#12_Dont_forget_the_CTA_%E2%80%93_call_to_action_button\" >12) Don&#8217;t forget the CTA &#8211; call to action button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#13_Write_simply_and_clearly_%E2%80%93_good_copy_is_essential\" >13) Write simply and clearly &#8211; good copy is essential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#14_Personalise_your_content\" >14) Personalise your content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#15_Test_your_email_subject_line_and_content\" >15) Test your email subject line and content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#16_Control_what_you_send\" >16) Control what you send<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#17_Set_up_reactivation_campaigns\" >17) Set up reactivation campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#18_Lubricate_dead_contacts\" >18) Lubricate dead contacts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/#Need_help_with_email_marketing\" >Need help with email marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_marketing_channel_for_a_few_thousand_that_makes_millions\"><\/span>A marketing channel for a few thousand that makes millions  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>For our clients, email marketing accounts for 15-30% of their total turnover.  <strong>It is no exception that in an e-shop with 40,000 active customers, we can achieve tens of millions of CZK in turnover through mailing.<\/strong>  It all depends on the number of customers (e-mailing is mainly a remarketing tool) and the segment of products the e-shop offers.<\/p>\n\n<p>The big advantage over PPC ads, product comparators or social media ads is that the <strong>financial investment in functional emailing is negligible compared to the revenue generated<\/strong>.<\/p>\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 We have the best experience with the Czech tool <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\">\n  <strong>Ecomail<\/strong>\n<\/a>which is quite affordable. You pay only for the number of active contacts, in the case of a 30,000 database it comes out to 3,750 CZK per month, without limitation on the number of sent emails.<\/p>\n\n<p>Whereas with PPC and other ads you have to pay for the specialist&#8217;s time and the cost of the ad<strong>, with e-mail marketing you only pay for the specialist&#8217;s time<\/strong> and any marketing promotions, such as a 100 CZK discount on the first purchase<strong>. <\/strong>This means that  <strong>Email marketing, which can earn you several million a month, can cost you only a few thousand crowns.  <\/strong><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vysledky-ecomail.jpg\" alt=\"\" class=\"wp-image-58285\" title=\"\"><figcaption class=\"wp-element-caption\">For our clients, email marketing makes up to 15-30% of the total profit<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_do_effective_email_marketing\"><\/span>How to do effective email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Now we&#8217;ll look at the tips and tricks that can make your email marketing the most profitable sales channel for your online store, business or brand.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Properly_selected_email_sending_tool\"><\/span>1) Properly selected email sending tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Using the right tool for sending emails is absolutely key. You should choose a tool that can be well connected with your e-shop, Facebook but also Google Analytics. <strong>Without a good connection to your e-shop you won&#8217;t be able to create the most important mail campaign, the abandoned cart<\/strong>. Without proper measurement, you can&#8217;t evaluate whether your campaigns are effective.<\/p>\n\n<p>The tool should be able to A\/B test both subject and content and create automated campaigns. We&#8217;ve tried a number of tools, such as Mailchimp and <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Activecampaign\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/activecampaign-2\/\" data-shortcode=\"true\">Active Campaign<\/a>, but in the end <strong>we&#8217;re moving all our clients to <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\">Ecomail.<\/a><\/strong><\/p>\n\n<p><strong>If you&#8217;re hesitant to make the switch, go for it, you won&#8217;t regret it.  <\/strong>We also consider it a great advantage that <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> is Czech and therefore has available technical support during working hours.  <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Actively_collect_contacts_in_accordance_with_the_law\"><\/span>2) Actively collect contacts in accordance with the law<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The most important thing is to collect new contacts and the most effective way is to contact for a discount (for example, a discount of 100 CZK on the first purchase) or for downloading the so-called. magnet. A magnet can be a PDF with a cookbook, for example, or a guide to building a home hydroponics system.<\/p>\n\n<p><strong>Of course, you also collect contacts when you place orders in the e-shop, but<\/strong> the buyer must agree to receive marketing communications.<\/p>\n\n<p>There are also <strong>more sophisticated ways of collecting emails that<\/strong> can bring you more relevant leads. For example, if you sell things for the garden, you can entice people to sign up for a <strong>multi-week email course on gardening<\/strong>, growing vegetables, propagating houseplants, etc. If you sell marketing courses, you can offer an email course on Facebook advertising.  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vydelavej-na-internetu.jpg\" alt=\"\" class=\"wp-image-58291\" title=\"\"><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Set_up_your_most_important_automation_%E2%80%93_abandoned_cart\"><\/span>3) Set up your most important automation &#8211; abandoned cart<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The basic <strong>automation is an abandoned cart<\/strong>. We recommend setting it up directly in <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> or in another emailing tool, rather than directly in the e-shop (Shoptet can do this, for example<em>)<\/em><strong>. Abandoned basket  <\/strong>set up in <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a> <strong>has saved <\/strong> us <strong>more than 1100 orders <\/strong> for one <strong>client in one year. <\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Send_newsletters_regularly_but_dont_overwhelm\"><\/span>4) Send newsletters regularly, but don&#8217;t overwhelm<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Only send newsletters when you have something to say and never overwhelm your contacts<strong>. What should you write to people?  <\/strong>You should definitely not forget to send news, monthly promotions or weekly discounts if you run them on your e-shop. Send newsletters in accordance with your <a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%EF%BF%BC\/\">\n  <strong>content strategy<\/strong>\n<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Only_send_people_content_that_interests_them\"><\/span>5) Only send people content that interests them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Create automations with content that specific people are interested in. Segment your people based on their interests and behaviour on your e-commerce site so that you only send them content that they might be interested in.<\/p>\n\n<p><strong>For example, don&#8217;t forget to automatically send a reminder to customers when it&#8217;s time to get spare parts for a device they&#8217;ve purchased.<\/strong>  If you are selling more complex products, please remember to send instructions by email.<\/p>\n\n<p>If they buy garden tools or seeds from you, send them tips on what to plant when. Do they buy cosmetics? Create emails with tips on how to take care of your skin.  <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Create_meaningful_automations_and_update_them_according_to_results\"><\/span><strong>6) Create meaningful automations and update them according to results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The biggest power in email marketing is in the automations because you only set them up once. Then you just edit them according to how people react to them. <strong>You can do automations on people who buy products for bodybuilders, for yogis or for coffee lovers,<\/strong> depending on what e-shop or website you run.  <\/p>\n\n<p>If you create interesting content, people will not only read it, but they will also build a better relationship with your brand and are more likely to purchase the products you recommend in the email.  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/automatizace.png\" alt=\"\" class=\"wp-image-58286\" title=\"\"><figcaption class=\"wp-element-caption\">Automation is extremely easy to create in<a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\"> Ecomail <\/a><\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Use_verbs_or_action_words_in_the_subject\"><\/span><strong>7) Use verbs or action words in the subject<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The subject should be strong enough to attract attention. Thus, it is recommended to use verbs that evoke emotion or action, such as <em>&#8220;buy&#8221;,<\/em> <em>&#8220;end&#8221;,<\/em> <em>&#8220;don&#8217;t miss&#8221;,<\/em> <em>&#8220;won&#8217;t&#8221;<\/em> and <em>&#8220;congratulations&#8221;.<\/em> Action words such as <em>&#8220;today only&#8221;,<\/em> <em>&#8220;discount&#8221;<\/em> and &#8221; <em>important<em>&#8220;<\/em><\/em> also work <em><em>.<\/em><\/em> <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Try_emoticons_%F0%9F%98%8D\"><\/span><strong>8) Try emoticons<\/strong> \ud83d\ude0d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Although many email marketing experts try to avoid emoticons because they can reduce deliverability, they can increase open rates by up to 57%. It is therefore a good idea to experiment with emoticons in the A\/B test, but always test the version with emoticons and the version without to see how much it changes deliverability and open rate.  <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Experiment_with_numbers_and_statistics\"><\/span><strong>9) Experiment with numbers and statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>People love statistics and numbers. So put numbers and statistics in the subject line whenever you can.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>25% discount today only.<\/strong><\/li>\n\n\n\n<li><strong>90% of people love this coffee.<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Try_to_arouse_peoples_curiosity\"><\/span><strong>10) Try to arouse people&#8217;s curiosity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>People are naturally curious and you can take great advantage of this in email marketing. <strong>Just lure them in and don&#8217;t give away the point<\/strong> in the introductory text, for example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Reproducing a monster is easier than you thought.&#8221;<\/li>\n\n\n\n<li>&#8220;You probably didn&#8217;t know that about poodles.&#8221;<\/li>\n\n\n\n<li>&#8220;Danger to children lurking in your home&#8221;.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Use_preview_text\"><\/span><strong>11) Use preview text<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Most email clients display not only the subject, but also the so-called. &#8220;preview text&#8221; or preview text. If you are using <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><strong>, it is very easy to edit this text to add information to the object.<\/strong> So don&#8217;t forget to make the most of it.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/preview-text.png\" alt=\"\" class=\"wp-image-58287\" title=\"\"><figcaption class=\"wp-element-caption\">Example of using preview text<\/figcaption><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Dont_forget_the_CTA_%E2%80%93_call_to_action_button\"><\/span><strong>12) Don&#8217;t forget the CTA &#8211; call to action button<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>There should always be at least one call-to-action button<em>(buy, download, read<\/em>) in the email. <strong>Buttons should be red. <\/strong>Don&#8217;t experiment, red works best according to all studies. Use the red buttons on banners and in emails. They work better. Period.<\/p>\n\n<p>When we have a brandbook developed for clients, we always want to develop a red one to use for CTA buttons and actions. The red one simply attracts people the most, and those who don&#8217;t have it lose out.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Write_simply_and_clearly_%E2%80%93_good_copy_is_essential\"><\/span><strong>13) Write simply and clearly &#8211; good copy is essential<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Proper copy is essential, sell with a story or a joke, but be clear, understandable and concise. People are not supposed to read long texts.<strong> Therefore, at the beginning, in the first paragraph, say the most important thing.<\/strong> Write texts in accordance with your <strong>\n  <a href=\"https:\/\/www.google.com\/search?q=loudavymkrokem+tone+of+voice&amp;client=safari&amp;rls=en&amp;ei=RopWY8CXGNLisAfWsqy4Ag&amp;ved=0ahUKEwjA0qL78_j6AhVSMewKHVYZCycQ4dUDCA4&amp;uact=5&amp;oq=loudavymkrokem+tone+of+voice&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQghEKABMgUIIRCgAToKCAAQRxDWBBCwAzoHCAAQgAQQDToFCAAQogQ6BwghEKABEAo6BQgAEIAEOgQIIRAVSgQIQRgASgQIRhgAUKgDWOMdYKUeaAZwAXgBgAGoAogB8xKSAQcxMC4xMS4xmAEAoAEByAEIwAEB&amp;sclient=gws-wiz\" target=\"_blank\" rel=\"noopener\">Tone of Voice<\/a>\n<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Personalise_your_content\"><\/span><strong>14) Personalise your content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Refer to people by the first name under which they registered for your e-shop. This can be done very easily in <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\" target=\"_blank\" rel=\"noreferrer noopener\">\n  <strong>Ecomail<\/strong>\n<\/a>, but also with other email marketing tool providers. Send different offers to men and women. <strong>Create mailings based on<\/strong> what they click on and what they buy from your e-shop.  <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Test_your_email_subject_line_and_content\"><\/span>15) <strong>Test your email subject line and content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>A\/B testing is extremely important when creating an email. Try different verbs or test the use of emoticons in the subject<strong>. Never send an email without testing the subject line or another content option.  <\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ab-test.png\" alt=\"\" class=\"wp-image-58288\" title=\"\"><figcaption class=\"wp-element-caption\">Example of what testing looks like in <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Control_what_you_send\"><\/span><strong>16) Control what you send<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>One of the biggest mistakes is sending an email without first checking how it looks on both desktop and phone. Check the functionality of links, loading images and other <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Elements Hotel&amp;Spa\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/elements-hotelspa\/\" data-shortcode=\"true\">elements<\/a>, and formatting.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/test-jak-to-vypada.png\" alt=\"\" class=\"wp-image-58289\" title=\"\"><figcaption class=\"wp-element-caption\">Use test emails before sending out crisply<\/figcaption><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Set_up_reactivation_campaigns\"><\/span><strong>17) Set up reactivation campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Set up a reactivation campaign for customers who haven&#8217;t purchased in a long time.  <strong>Haven&#8217;t they bought from you in six months or a year? Send them a discount automatically.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Lubricate_dead_contacts\"><\/span><strong>18) Lubricate dead contacts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Haven&#8217;t purchased from you in a year, haven&#8217;t clicked or opened any emails, and haven&#8217;t responded to your reactivation campaign? <strong>Delete them.<\/strong> <strong>There&#8217;s no point in paying for a contact<\/strong> (you pay email marketing tools by the number of contacts or emails sent) who doesn&#8217;t respond. Seriously, don&#8217;t worry about it and <strong>don&#8217;t spend more than you have to. <\/strong> <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Need_help_with_email_marketing\"><\/span><strong>Need help with email marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><a href=\"https:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noopener\">\n  <strong>Contact us<\/strong>\n<\/a>. Although we cannot guarantee that we will have the space to take you on as a new client, we are always happy to find time for a consultation. We&#8217;ll be happy to review your current emailing and suggest automations or ways to collect new leads.<\/p>\n\n<script>(function (w,d,s,o,f,js,fjs) {\n            w['ecm-widget']=o;w[o] = w[o] || function () { (w[o].q = w[o].q || []).push(arguments) };\n            js = d.createElement(s), fjs = d.getElementsByTagName(s)[0];\n            js.id = '4-f67e22c6c3dacfc9b77b6b40399abc16'; js.dataset.a = 'lkmedia'; js.src = f; js.async = 1; fjs.parentNode.insertBefore(js, fjs);\n        }(window, document, 'script', 'ecmwidget', 'https:\/\/d70shl7vidtft.cloudfront.net\/widget.js'));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 Email marketing is the cheapest source of revenue \u2705 Support remarketing campaigns via email \u2705 Use set-and-forget automation<\/p>\n","protected":false},"author":3,"featured_media":74058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","rank_math_title":"18 Tips For Email Marketing: How To Make Millions","rank_math_description":"\u2705 Email marketing is the cheapest source of revenue \u2705 Support remarketing campaigns via email \u2705 Use set-and-forget automation","rank_math_focus_keyword":"e-mail marketing","rank_math_seo_score":""},"categories":[324],"tags":[],"class_list":{"0":"post-74056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/email-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/en\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/74056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/comments?post=74056"}],"version-history":[{"count":3,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/74056\/revisions"}],"predecessor-version":[{"id":76374,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/74056\/revisions\/76374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media\/74058"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media?parent=74056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/categories?post=74056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/tags?post=74056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}