{"id":188315,"date":"2022-08-30T14:14:02","date_gmt":"2022-08-30T12:14:02","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=188315"},"modified":"2026-06-05T21:08:04","modified_gmt":"2026-06-05T19:08:04","slug":"content-marketing-plan-tips","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/","title":{"rendered":"11 Tips for Creating an Effective Content Marketing Plan"},"content":{"rendered":"\n<p>Many beginner marketers confuse a content marketing plan with a social media publishing schedule. <strong>While a <a href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/\">publishing schedule<\/a> is essentially a simple calendar where you log planned social media posts, a content marketing plan is a comprehensive year-round calendar<\/strong> where you plan content creation across all your company&#8217;s communication channels (both online and offline).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#Whats_included_in_a_complete_content_marketing_plan\" >What&#8217;s included in a complete content marketing plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#Why_having_a_content_marketing_plan_matters\" >Why having a content marketing plan matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#How_to_create_a_content_marketing_plan\" >How to create a content marketing plan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#1_Do_your_prep_work\" >1) Do your prep work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#2_Products_to_promote\" >2) Products to promote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#Monthly_theme_and_weekly_topics\" >Monthly theme and weekly topics<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#Example_July\" >Example: July<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#3_Plan_your_blog_posts\" >3) Plan your blog posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#4_Events\" >4) Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#5_Email_marketing\" >5) Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#6_PR_activities\" >6) PR activities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#7_PPC_campaigns\" >7) PPC campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#8_Affiliate_marketing\" >8) Affiliate marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#9_Influencers\" >9) Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#10_Guest_posts\" >10) Guest posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#11_Other_marketing_campaigns\" >11) Other marketing campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/#Content_marketing_plan_template_to_download\" >Content marketing plan template to download<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_included_in_a_complete_content_marketing_plan\"><\/span><strong>What&#8217;s included in<\/strong> a complete content marketing plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Topics<\/strong> you&#8217;ll cover each month.<\/li>\n\n\n\n<li><strong>Products<\/strong> you&#8217;ll focus on each week and month.<\/li>\n\n\n\n<li><strong>Publishing schedule<\/strong> for blog posts.<\/li>\n\n\n\n<li><strong>PR<\/strong> \u2013 press releases and PR activities.<\/li>\n\n\n\n<li><strong>PPC campaigns<\/strong> broken down by month.<\/li>\n\n\n\n<li><strong>Email marketing<\/strong> \u2013 themed campaigns.<\/li>\n\n\n\n<li><strong>Social media<\/strong> \u2013 topics for each month and week.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/affiliate-marketing-bloggers-guide\/\">Affiliate marketing<\/a><\/strong> \u2013 campaigns planned month by month.<\/li>\n\n\n\n<li><strong>Guest posts<\/strong> \u2013 articles published on other websites.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-marketing-collaboration-guide\/\">Influencer<\/a><\/strong> campaigns.<\/li>\n\n\n\n<li><strong>Paid marketing campaigns.<\/strong><\/li>\n\n\n\n<li><strong>Events relevant to your company&#8217;s focus.<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsahovy-plan-marketing.jpg\" alt=\"man creating a content marketing plan\" class=\"wp-image-58209\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_having_a_content_marketing_plan_matters\"><\/span><strong>Why having a content marketing plan matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A content marketing plan stems from your content strategy and ensures that all your communication channels promote the same topics during the same periods (a period can mean a month or a week, depending on your brand&#8217;s needs).<\/p>\n\n\n\n<p>With a solid plan in place, you always know <strong>what topics you&#8217;ll be working on, so you&#8217;ll never find yourself stuck<\/strong> wondering what to brief your copywriter on next.<\/p>\n\n\n\n<p>A content marketing plan also ensures you&#8217;re <strong>covering topics that are relevant to a given time of year and are backed by keyword research<\/strong>. This means you won&#8217;t end up publishing content on your website that nobody is searching for or cares about.<\/p>\n\n\n\n<p>On top of that, the plan is essential for evenly distributing campaigns throughout the year. Without it, you might end up running three sales events and six influencer campaigns in one month \u2014 and nothing at all the next.<\/p>\n\n\n\n<p class=\"has-luminous-vivid-amber-background-color has-background\">TIP \ud83d\udca1: Want to learn how to write articles that generate traffic and revenue, step by step \u2014 plus get a sample brief for copywriters? <strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">Read more on our Patreon.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_create_a_content_marketing_plan\"><\/span><strong>How to create a content marketing plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Personally, I&#8217;ve been using a template in shared Google Sheets for several years now. This way, I can access it anywhere, anytime \u2014 and even when multiple people are working on it simultaneously, <strong>it&#8217;s always up to date.<\/strong> You can easily build your own content marketing plan template in an hour or two, or you can grab ours for the price of a coffee \u2014 <strong><a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noopener\">buy it here<\/a><\/strong>. A content marketing plan is essentially your content strategy translated into a calendar format.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy the content plan for \u20ac2.50 (the price of a \u2615\ufe0f)<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Do_your_prep_work\"><\/span>1) <strong>Do your prep work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before you start filling in the content plan template, jot down the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your most important products to promote<\/strong> (best sellers and highest-margin items).<\/li>\n\n\n\n<li><strong>Product seasonality<\/strong> (pool cleaning tablets probably won&#8217;t sell much in winter, for example).<\/li>\n\n\n\n<li><strong>Key events coming up this year<\/strong> \u2013 Christmas and Easter are obvious, but if you make grooming products, Movember matters too. Perhaps you attend trade shows or host your own events.<\/li>\n\n\n\n<li><strong>The most important topics for your brand<\/strong> \u2013 this doesn&#8217;t just mean trending subjects like sustainability. For instance, you might know that your customer support team is overwhelmed with installation queries for certain products, and you need to create more content to reduce those support tickets.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 We&#8217;ve already covered how to <strong>properly prepare content topics in detail<\/strong> in our article on <strong><a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%ef%bf%bc\/\">content marketing<\/a>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Products_to_promote\"><\/span>2) Products to promote<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once your prep work is done, fill in the products you want to promote for each month. <strong>Use seasonality as your starting point and layer in your best-selling and most attractive products.<\/strong> Prioritise those with the highest margins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monthly_theme_and_weekly_topics\"><\/span><strong>Monthly theme and weekly topics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Based on the products you&#8217;ll be promoting each month and their seasonality, define your monthly themes and weekly topics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_July\"><\/span><strong>Example: July<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product of the month:<\/strong> <a href=\"https:\/\/www.iplody.cz\/iplody-kesu-natural-1-kg.html\" target=\"_blank\" rel=\"noreferrer noopener\">Cashew nuts<\/a><\/li>\n\n\n\n<li><strong>Monthly theme:<\/strong> Cashews and summer recipes<\/li>\n<\/ul>\n\n\n\n<p><strong>Weekly topics<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:1\">\n<li>Storing cashews, fun facts about cashews, types of cashews<\/li>\n\n\n\n<li>Cashew butter and cashew milk<\/li>\n\n\n\n<li>Sweet cashew recipes (smoothie bowls, chia with cashews, cashew ice cream)<\/li>\n\n\n\n<li>Savoury cashew recipes (summer salad dressing, cashew cheese)<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/1-1.jpg\" alt=\"mug cake\" class=\"wp-image-58211\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Plan_your_blog_posts\"><\/span>3) <strong>Plan your blog posts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This section is driven by keyword research from your SEO specialist, who should also suggest the best topics to start with. We schedule blog posts based on two criteria:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They&#8217;re relevant to the monthly theme and feature the product of the month.<\/li>\n\n\n\n<li>They have strong SEO potential.<\/li>\n<\/ul>\n\n\n\n<p>If you want to be ready for a seasonal peak from an SEO perspective, it&#8217;s better to <strong>publish themed articles 2\u20134 weeks ahead of the rest of your channels<\/strong>. This gives your content time to start appearing in organic search results (i.e. to rank). Here&#8217;s why:<\/p>\n\n\n\n<p>If your December plan is to talk about baking a traditional Christmas cake across all channels and you publish the recipe on 15 December, by the time it starts ranking in search, Christmas will be long gone.<\/p>\n\n\n\n<p><strong>We brief copywriters a full month in advance to make sure articles are ready on time.<\/strong> Keep your blog plan in a separate spreadsheet tab where you track <strong>the status of each blog post<\/strong> \u2014 when it was briefed and when it&#8217;s scheduled for publication.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/tvorba-obsahu.jpg\" alt=\"working on a computer, creating a content marketing plan\" class=\"wp-image-58210\" title=\"\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Events\"><\/span>4) Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is where you log all events happening each month. <strong>Think Valentine&#8217;s Day, Christmas, Easter, shopping events (Amazon Prime Day, etc.), sales events (Black Friday), anniversaries<\/strong> tied to your brand, company events (exhibitions, conferences), and so on. This gives you a full-year overview and ensures you never forget to work these events into your publishing schedule, PR activities, and email marketing in time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Email_marketing\"><\/span>5) Email marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the email marketing section, note down <strong>email campaigns linked to events or other marketing activities<\/strong> (shopping days, Black Friday, Valentine&#8217;s Day, etc.). You can also include automations that only run during specific periods \u2014 for example, Christmas recipes, pool maintenance tips, autumn film roundups, or holiday-themed playlists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_PR_activities\"><\/span>6) <strong>PR activities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PR activities need to be planned well in advance, and it&#8217;s crucial to factor them into all your outputs <strong>because other marketing activities may build on them<\/strong>. That&#8217;s exactly why they need a dedicated spot in your content marketing plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_PPC_campaigns\"><\/span>7) PPC campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This section is particularly important for larger businesses that use <strong>PPC advertising beyond simply supporting existing e-shop promotions.<\/strong> If you&#8217;re not planning any larger themed PPC campaigns just yet, feel free to skip this part entirely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Affiliate_marketing\"><\/span>8) <strong>Affiliate marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most larger e-commerce businesses already run affiliate programmes, but few go beyond the basics. <strong>Yet affiliate marketing can drive surprisingly impressive revenue<\/strong>, and it&#8217;s entirely possible to plan dedicated campaigns specifically for your affiliate partners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Influencers\"><\/span>9) <strong>Influencers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The penultimate section of the content marketing plan covers planned influencer campaigns. <strong>Although you&#8217;ll certainly track <a href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-marketing-collaboration-guide\/\">influencer marketing<\/a> in more detail elsewhere, it&#8217;s extremely important<\/strong> to make sure campaigns don&#8217;t overlap with other major initiatives.<\/p>\n\n\n\n<p><strong>For example, if your e-shop is running a birthday celebration with a flat 15% discount on everything, your influencer shouldn&#8217;t be running a campaign with the same discount at the same time.<\/strong> Why? It can skew the results of both campaigns. However, you could arrange for the influencer to promote your birthday sale instead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Guest_posts\"><\/span>10) <strong>Guest posts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Guest posts are typically blog articles you publish on partner or related websites. This section will mainly be useful for larger businesses or those with a more robust content marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Other_marketing_campaigns\"><\/span>11) <strong>Other marketing campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the catch-all category for any remaining marketing campaigns that don&#8217;t fit under the sections above.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_marketing_plan_template_to_download\"><\/span>Content marketing plan template to download<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Does all this sound great, but you&#8217;re not sure how to put a marketing plan together? Grab the plan we&#8217;ve been using and refining for years. For the price of a coffee, you&#8217;ll get a ready-made template \u2014 all you need to do is fill it in.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noopener\">Buy the template for \u20ac2.50 (the price of a \u2615\ufe0f)<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 If you need help putting together a marketing plan, don&#8217;t hesitate to get in touch at info@lkmedia.cz. <strong>You can find our pricing <a href=\"https:\/\/lkmedia.cz\/cenik\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 A complete guide to planning your content marketing \u2705 Tips on a proven structure \u2705 How to work with it \u2705 Sample plan to download<\/p>\n","protected":false},"author":3,"featured_media":58209,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"11 Tips for a Content Marketing Plan That Works","rank_math_description":"Learn how to create a content marketing plan that drives results. 11 practical tips, proven structure, and a downloadable template. Start planning today!","rank_math_focus_keyword":"content marketing plan","rank_math_seo_score":""},"categories":[324,683],"tags":[],"class_list":{"0":"post-188315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-social-media"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2022\/08\/obsahovy-plan-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/en\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/188315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/comments?post=188315"}],"version-history":[{"count":2,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/188315\/revisions"}],"predecessor-version":[{"id":218005,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/188315\/revisions\/218005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media\/58209"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media?parent=188315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/categories?post=188315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/tags?post=188315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}