{"id":188205,"date":"2021-03-25T09:08:28","date_gmt":"2021-03-25T08:08:28","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=188205"},"modified":"2026-06-05T21:07:46","modified_gmt":"2026-06-05T19:07:46","slug":"influencer-earnings-campaign-data","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/","title":{"rendered":"How Much Do Influencers Earn? Up to \u20ac24,000 for a Single 14-Day Campaign"},"content":{"rendered":"\n<p>Influencer campaigns have been a hot topic in digital marketing for years. Big and small brands use influencers on Instagram, YouTube, TikTok, Facebook, and other platforms to promote their products. <strong>But how much do influencers actually cost, and what real impact do they have on sales?<\/strong> Understanding influencer earnings is key for both brands and creators alike.<\/p>\n\n\n\n<p>A year and a half ago, we launched a test campaign together with <a href=\"https:\/\/loudavymkrokem.cz\/en\/onlinejazyky-recenze\/\"><strong>Online Jazyky<\/strong><\/a> (a major online language school) and several other clients. Since then, we&#8217;ve run dozens of campaigns with influencers, collected and analysed data, <strong>and arrived at some surprising results that we&#8217;re sharing with you today.<\/strong><\/p>\n\n\n\n<p>In this article, we specifically mention the client Online Jazyky, the largest online language school in the Czech Republic, but data was gathered from several companies. The others preferred to remain anonymous.<\/p>\n\n\n\n<p>We&#8217;ll tell you how much influencer campaigns cost, but more importantly, we&#8217;ll reveal how to run an effective campaign that generates profit for both you and the influencers. We&#8217;ll also cover how to choose the right influencers to work with, how to evaluate their profiles, and how to select them.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#What_Is_Influencer_Marketing\" >What Is Influencer Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#Who_Is_an_Influencer\" >Who Is an Influencer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#How_Much_Does_an_Influencer_Campaign_Cost\" >How Much Does an Influencer Campaign Cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#What_Are_the_Types_of_Influencer_Campaigns\" >What Are the Types of Influencer Campaigns?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#By_Duration\" >By Duration:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#Short-Term_Collaborations\" >Short-Term Collaborations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#Long-Term_Collaborations\" >Long-Term Collaborations<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#By_Type_of_Compensation\" >By Type of Compensation<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#Barter_Collaborations\" >Barter Collaborations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#Fixed_Fee\" >Fixed Fee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#Commission-Based_System_%E2%80%94_Ideal_for_Quality_Influencers_and_Quality_Products\" >Commission-Based System \u2014 Ideal for Quality Influencers and Quality Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#Case_Study_Online_Jazyky_30_Commission\" >Case Study: Online Jazyky, 30% Commission<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#How_Much_Did_Influencers_Earn\" >How Much Did Influencers Earn<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#Fixed_Fee_Commission\" >Fixed Fee + Commission<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#How_to_Choose_a_Quality_Influencer\" >How to Choose a Quality Influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#How_to_Measure_Campaign_Results\" >How to Measure Campaign Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#How_Much_Do_Influencers_Earn_for_Companies\" >How Much Do Influencers Earn for Companies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#How_to_Run_an_Effective_Campaign\" >How to Run an Effective Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#Is_It_Worth_Running_Mass_Campaigns_with_Multiple_Influencers\" >Is It Worth Running Mass Campaigns with Multiple Influencers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-earnings-campaign-data\/#BONUS_Online_Course_on_Legal_Aspects_of_Influencer_Marketing\" >BONUS: Online Course on Legal Aspects of Influencer Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Influencer_Marketing\"><\/span>What Is Influencer Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Influencer marketing typically refers to a type of online marketing that leverages so-called influencers<\/strong> \u2014 influential people, bloggers, or accounts with large followings who promote products or services on their channels (social media, blogs) in exchange for payment or barter (receiving a product in return).<\/p>\n\n\n\n<p><strong>Influencer marketing is highly effective because it capitalises on the relationship followers have with the person or account recommending the product \u2014 people trust their recommendations.<\/strong> From psychology, we know that when someone we feel close to recommends something, it has a far greater impact than a recommendation from a stranger.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Is_an_Influencer\"><\/span><strong>Who Is an Influencer?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An influencer is simply a person who has influence. They can be bloggers, Instagrammers, YouTubers, celebrities, or even people who run interest-based groups on Facebook or LinkedIn.<\/p>\n\n\n\n<p>One big advantage of working with influencers is that many of them focus on a single niche \u2014 food, personal development, travel, or fitness, for instance \u2014 which allows brands to target their promotions much more precisely.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/kdo-je-influencer.jpg\" alt=\"Who is an influencer\" class=\"wp-image-57121\" title=\"\"><figcaption class=\"wp-element-caption\">Who is an influencer<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Does_an_Influencer_Campaign_Cost\"><\/span><strong>How Much Does an Influencer Campaign Cost?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is the most common question from companies \u2014 and from influencers themselves. How much does a campaign with an influencer cost? How much should I charge? It&#8217;s not a straightforward question. Online, you&#8217;ll find that influencers in the US are paid <strong>$10\u201325 per 1,000 followers<\/strong> per post, which works out to roughly \u20ac9\u201323 per 1,000 followers. <strong>If we adjust for European markets, you&#8217;d be looking at approximately $4\u201310 per 1,000 followers, or around \u20ac3.50\u20139 per 1,000 followers.<\/strong><\/p>\n\n\n\n<p>The problem is that follower count is just one factor among many. In reality, you need to evaluate an influencer based on their follower count, engagement rate (a metric showing how many people interact with published content), and \u2014 crucially \u2014 the frequency of sponsored content and how the influencer presents brands.<\/p>\n\n\n\n<p>As we&#8217;ll show later, these last two factors have an enormous impact on results. <strong>Our clients paid influencers anywhere from a few hundred euros up to more than \u20ac24,000 for a single 14-day campaign.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Types_of_Influencer_Campaigns\"><\/span>What Are the Types of Influencer Campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are several types of collaborations between brands and influencers. They can be categorised by duration as well as by the type of compensation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"By_Duration\"><\/span>By Duration:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Short-Term_Collaborations\"><\/span>Short-Term Collaborations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>The influencer works with the brand on a one-off campaign with a clear start and end date.<\/strong> It doesn&#8217;t matter whether it&#8217;s a barter deal (the influencer receives a product in exchange for promotion) or a paid collaboration with a financial reward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Long-Term_Collaborations\"><\/span>Long-Term Collaborations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Many brands look for ambassadors \u2014 influencers who commit to long-term partnerships.<\/strong> This means the influencer agrees to promote the product on a regular basis. In this case, brands should be particularly careful from a legal standpoint when drafting contracts with influencers.<\/p>\n\n\n\n<p>For legal guidance on influencer marketing, we recommend looking into specialist courses on advertising law and influencer contracts \u2014 they&#8217;re well worth the investment compared to learning the hard way.<\/p>\n\n\n\n<p>Long-term collaborations can also take the form of repeated short-term partnerships, where there&#8217;s no single long-term contract but rather new agreements or amendments signed for each campaign.<\/p>\n\n\n\n<p><strong>Long-term influencer partnerships are mutually beneficial. The influencer becomes associated with the brand, so followers trust the collaboration more. It also looks far better than promoting a different product every week.<\/strong> When followers see that the influencer remains happy with and continues to promote a brand, they develop greater trust in it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"By_Type_of_Compensation\"><\/span>By Type of Compensation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Collaborations are also divided by how the influencer is compensated. Options include barter (product only), a fixed fee, a fixed fee plus commission, or a purely commission-based arrangement. From the influencer&#8217;s perspective, commission-based collaborations often yield the highest influencer earnings.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>With a commission-based campaign, an influencer can earn up to 1,525% more than with a fixed fee<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><strong>Based on our data, an influencer with 15,000 followers earns between \u20ac160 and \u20ac320 from a fixed fee for a 14\u201330 day campaign (9 stories, 1 post).<\/strong> However, with a commission-based campaign, Instagrammers with <strong>the same follower count earned between \u20ac440 and \u20ac2,600.<\/strong> That&#8217;s up to <strong>1,525%<\/strong> more than a fixed fee arrangement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Barter_Collaborations\"><\/span>Barter Collaborations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A barter collaboration is one where the influencer is compensated solely with a product. This is most common with micro-influencers or for higher-value products. Even in this case, it still counts as advertising and should be disclosed as such.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fixed_Fee\"><\/span>Fixed Fee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The most common form of paid collaboration. It works well for companies that have a well-designed campaign, can select quality influencers, and have an influencer marketing manager who ensures that posts and stories are published as agreed.<\/p>\n\n\n\n<p>If you opt for a fixed fee, you should agree with the influencer not only on the number of stories but also on timing. The scheduling during a campaign is absolutely crucial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Commission-Based_System_%E2%80%94_Ideal_for_Quality_Influencers_and_Quality_Products\"><\/span>Commission-Based System \u2014 Ideal for Quality Influencers and Quality Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A commission-based system is the most rewarding for high-quality influencers. For <strong>physical products, commissions typically range from 5\u201315% of sales<\/strong>, while for digital products (such as online courses), <strong>commissions can reach up to 30% of sales<\/strong>. If influencers genuinely care about their followers and have a strong relationship with them, <strong>accounts with just 10\u201315 thousand followers can earn as much as \u20ac2,600.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"200\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/penize.jpg\" alt=\"Influencer earnings from campaigns\" class=\"wp-image-57122\" title=\"\"><\/figure>\n\n\n\n<p>This was a shocking discovery for us \u2014 the number of followers barely mattered. <strong>We had influencers with 50,000 followers who couldn&#8217;t sell a single online course, and then we had influencers with 150,000\u2013200,000 followers who earned over \u20ac24,000.<\/strong><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><em>Smaller influencers on commission-based campaigns can earn more than influencers with tens of thousands more followers<\/em><\/p>\n\n\n\n<p><strong>This model is becoming increasingly popular with brands, precisely because the influencer only earns as much as they sell.<\/strong> With commission-based deals, you don&#8217;t dictate how or how often they should post (though you can recommend what works best).<\/p>\n\n\n\n<p>The key is to keep the influencer informed during the campaign about how much they&#8217;ve earned so far \u2014 it keeps them motivated to push for better results. <strong>Influencers on a 10\u201330% commission earned an average of \u20ac0.052 per follower (ranging from \u20ac0.0016 to \u20ac0.18 per follower) and generated an average revenue of \u20ac0.17 per follower for the client (ranging from \u20ac0.0056 to \u20ac0.61 per follower).<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Study_Online_Jazyky_30_Commission\"><\/span>Case Study: Online Jazyky, 30% Commission<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/loudavymkrokem.cz\/en\/onlinejazyky-recenze\/\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/oj-logo-seda-fb-250.png\" alt=\"Online Jazyky logo\" class=\"wp-image-57125\" title=\"\"><\/a><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Did_Influencers_Earn\"><\/span><strong>How Much Did Influencers Earn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Number of Followers<\/td><td>Earnings Range<\/td><\/tr><tr><td>10,000\u201315,000<\/td><td>\u20ac400 \u2013 \u20ac2,600<\/td><\/tr><tr><td>16,000\u201330,000<\/td><td>\u20ac80 \u2013 \u20ac1,200<\/td><\/tr><tr><td>30,000\u201360,000<\/td><td>\u20ac1,200 \u2013 \u20ac3,600<\/td><\/tr><tr><td>60,000\u2013100,000<\/td><td>\u20ac3,600 \u2013 \u20ac4,800<\/td><\/tr><tr><td>101,000\u2013200,000<\/td><td>\u20ac2,000 \u2013 \u20ac24,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>As the table clearly shows, smaller influencers on commission-based campaigns can earn even more than influencers with tens of thousands more followers. <strong>It all comes down to the quality of the influencer themselves.<\/strong><\/p>\n\n\n\n<p>Tip: The more influencers earn, the higher the amounts they can invest to build passive income. The most successful ones buy property to rent out or put money into stocks, ETF funds, or cryptocurrency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fixed_Fee_Commission\"><\/span>Fixed Fee + Commission<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This compensation model is less popular with companies because it&#8217;s the least advantageous for them. Not only do they need to monitor whether the influencer fulfils the brief, but they also pay a sales commission on top. Commission rates here are significantly lower for the influencer, usually between 5% and 10%. This model is typically reserved for large influencers where strong results are virtually guaranteed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_a_Quality_Influencer\"><\/span>How to Choose a Quality Influencer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We&#8217;ve already covered selecting quality influencers in our blog post <a href=\"https:\/\/loudavymkrokem.cz\/en\/influencer-marketing-collaboration-guide\/\">How to Build a Good Collaboration with Influencers \u2014 YouTubers, Instagrammers, and Bloggers<\/a>. Don&#8217;t just look at follower counts, likes, and comments on photos \u2014 pay close attention to how they present the brands they work with. <strong>If an influencer is doing one sponsored collaboration after another, steer clear. These influencers tend to deliver the worst results.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/like-and-subscribe.jpg\" alt=\"Like and subscribe - social media influencer\" class=\"wp-image-57120\" title=\"\"><\/figure>\n\n\n\n<p>Look for influencers who genuinely care about their followers and only promote products they believe in. The product you&#8217;re offering should be something they enjoy or love. <strong>The best influencer collaborations we ran were ones where the influencers approached us first. That was the case with an influencer who had fewer than 15,000 followers but generated over \u20ac8,000 in revenue for the company and personally earned \u20ac2,600.<\/strong><\/p>\n\n\n\n<p>What drove that kind of success? <strong>This influencer had already been using Online Jazyky as a student, was happy with the product, and reached out directly to the brand about a partnership.<\/strong> They&#8217;d been mentioning Online Jazyky in their posts and stories long before the campaign \u2014 and continued after it ended. Their followers could see they were promoting a product they genuinely loved.<\/p>\n\n\n\n<p>The worst collaborations were ones where <strong>it turned out the influencer just wanted the money \u2014 and while they pretended on Instagram to be studying the course, they actually only opened it to film an Instagram Story.<\/strong> Followers aren&#8217;t stupid. They can tell when someone is promoting a product sincerely versus just going through the motions for a payday.<\/p>\n\n\n\n<p><strong>One last thing:<\/strong> Don&#8217;t beat yourself up when a collaboration doesn&#8217;t work out. Sometimes an influencer seems enthusiastic about working with you, only to turn into the type who never opens the product or poses with it without even knowing what they&#8217;re actually promoting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Measure_Campaign_Results\"><\/span>How to Measure Campaign Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>For measuring campaigns, we recommend using a discount code \u2014 it&#8217;s an elegant way to track each influencer&#8217;s impact on sales.<\/strong> For influencers who operate on Instagram, measuring via affiliate links doesn&#8217;t make much sense. Based on our data, affiliate links only capture about one-third of the conversions an influencer actually generates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"200\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/slevovy-kupon.jpg\" alt=\"Discount code for influencer campaign tracking\" class=\"wp-image-57127\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Do_Influencers_Earn_for_Companies\"><\/span>How Much Do Influencers Earn for Companies?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before we dive into the numbers, it&#8217;s worth noting that influencer campaigns aren&#8217;t suitable for every brand or product type. While you can find dozens of influencers for fashion, if you&#8217;re selling industrial bolts, you&#8217;ll have a much harder time finding the right fit. <strong>It&#8217;s not impossible though \u2014 you might find a DIY enthusiast. But let&#8217;s be honest, you&#8217;re probably not going to turn screws into a love brand on Instagram.<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-pale-cyan-blue-background-color has-text-color has-background\"><strong>Looking at Online Jazyky, who sell language courses: in a single 14-day campaign, one influencer generated nearly \u20ac80,000 in revenue for the company. Across all campaigns, influencers generated between \u20ac0.0056 and \u20ac0.61 per follower in revenue. On average, influencers brought in \u20ac0.17 per follower.<\/strong><\/p>\n\n\n\n<p>The power of influencers can be truly staggering. A single Instagram Story from an account with 200,000 followers <strong>brought in 600 orders. For a company that averages 300 orders per day, that&#8217;s a massive difference.<\/strong><\/p>\n\n\n\n<p>Of course, there are also campaigns that completely flop. An influencer with great engagement and thousands of followers might bring in conversions you can count on one hand \u2014 either because they simply couldn&#8217;t be bothered with the product, or (perhaps even worse) they did a brilliant job but their audience just wasn&#8217;t interested in the product. Perhaps the most famous example is <a href=\"https:\/\/www.insider.com\/instagrammer-arii-2-million-followers-cannot-sell-36-t-shirts-2019-5\" target=\"_blank\" rel=\"noopener\">Arianna Renee, who had 2 million followers but couldn&#8217;t sell even 36 T-shirts.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Run_an_Effective_Campaign\"><\/span>How to Run an Effective Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whether you&#8217;re an influencer or a brand, if you want to successfully promote a product, you need to invest time in both preparation and execution. The influencer must have enough time to get to know the product. <strong>If it&#8217;s a course, they need time to actually try it. If they don&#8217;t dedicate enough time to it, the collaboration simply won&#8217;t work.<\/strong> If the influencer isn&#8217;t happy with the product, this is also the stage where they can agree with the brand to cancel the campaign and return the product.<\/p>\n\n\n\n<p>We divide campaigns into two phases: the pre-campaign and the campaign with a discount code. <strong>For 14 days before the influencer shares the discount code on their channels, a pre-campaign runs where the influencer gradually introduces the product into their content.<\/strong> By this point, the influencer should already be well acquainted with the product. Some influencers even hint during this phase that a discount code is coming, so they don&#8217;t miss out on potential commission.<\/p>\n\n\n\n<p>After those 14 days, the actual campaign begins. For the best results, the influencer communicates the discount code at the start of the campaign, <strong>in the middle of the campaign, and during the last 2\u20133 days.<\/strong> The final days of the campaign typically drive the most conversions, as the discount code is about to expire.<\/p>\n\n\n\n<p>To make sure the campaign runs smoothly, don&#8217;t forget to communicate with your influencers throughout. For commission-based campaigns, you can update them halfway through and before the end on how much they&#8217;ve earned. For fixed-fee deals, send them reminders to post their content and fulfil their contractual obligations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_It_Worth_Running_Mass_Campaigns_with_Multiple_Influencers\"><\/span>Is It Worth Running Mass Campaigns with Multiple Influencers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mass campaigns involving more than 5 influencers turned out to be our biggest flops. Influencers in these campaigns achieved 50\u201380% lower results on average compared to having an exclusive campaign or sharing it with a maximum of two other influencers. This was likely because followers felt bombarded with the product from all directions.<\/p>\n\n\n\n<p><strong>With shared campaigns of 2\u20133 influencers, we didn&#8217;t observe similar problems.<\/strong> So if you&#8217;re planning a larger campaign with multiple influencers, opt for a smaller number with different target audiences.<\/p>\n\n\n\n<p><em>Thanks to our colleagues G\u00e1bi Dvo\u0159\u00e1kov\u00e1 and <a href=\"https:\/\/lkmedia.cz\" target=\"_blank\" rel=\"noopener\">Luk\u00e1\u0161 Kone\u010dn\u00fd<\/a> for their help with data collection and campaign analysis. A big thank you also to our clients, especially Online Jazyky, who agreed to make their data public.<\/em><\/p>\n\n\n\n<p class=\"has-light-green-cyan-background-color has-background\">Want to incorporate influencers into your marketing but still not sure how? <strong><a href=\"http:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch with us.<\/a> <\/strong>\ud83d\ude0a<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BONUS_Online_Course_on_Legal_Aspects_of_Influencer_Marketing\"><\/span>BONUS: Online Course on Legal Aspects of Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Very few people ensure that <strong>influencer collaborations<\/strong> with brands or agencies are <strong>legally compliant<\/strong>. Beyond potential issues with regulators, this can erode follower trust in the influencer, damage the brand itself, and make the agency look unprofessional.<\/p>\n\n\n\n<p>An <strong>online course by Petra Dolej\u0161ov\u00e1 called <a href=\"https:\/\/kurzeo.com\/online-kurz\/online-kurz-pravo-v-influencer-marketingu-petra-dolejsova\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\">Law in Influencer Marketing<\/a><\/strong> is useful for any <strong>marketer, influencer, or brand manager<\/strong> who wants to do their job <strong>properly and within the law<\/strong>. The course is just 30 minutes long. Note: the course is in Czech, but the legal principles around disclosure and advertising law apply across the EU.<\/p>\n\n\n\n<p><strong>What you&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How collaborations should and shouldn&#8217;t be disclosed<\/li>\n\n\n\n<li>What influencer marketing looks like from a legal perspective<\/li>\n\n\n\n<li>Which products and goods influencers are prohibited from promoting<\/li>\n\n\n\n<li>What counts as advertising for an influencer and what doesn&#8217;t<\/li>\n\n\n\n<li>How to handle barter deals and gifts<\/li>\n\n\n\n<li>What to watch out for in influencer collaborations<\/li>\n\n\n\n<li>What contracts with influencers should look like<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/kurzeo.com\/online-kurz\/online-kurz-pravo-v-influencer-marketingu-petra-dolejsova\/?a_box=38u8zc8u&amp;a_cam=9\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/petra-dolejsova-pravo-v-influencer-marketingu-vimeo-nahled.jpg\" alt=\"Petra Dolej\u0161ov\u00e1 - Law in Influencer Marketing online course\" class=\"wp-image-58443\" title=\"\"><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Influencer campaigns have been a hot topic in digital marketing for years. Big and small brands use influencers on Instagram, YouTube, TikTok, and Facebook to promote their products. But how much do influencers actually earn, and what real impact do they have on sales? We ran test campaigns and collected surprising data.<\/p>\n","protected":false},"author":3,"featured_media":58014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Influencer Earnings: Real Data from Campaign Results","rank_math_description":"How much do influencers really earn? We share real influencer earnings data from dozens of campaigns. Discover what works and what doesn't!","rank_math_focus_keyword":"influencer earnings","rank_math_seo_score":""},"categories":[324],"tags":[],"class_list":{"0":"post-188205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2021\/03\/4.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/en\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/188205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/comments?post=188205"}],"version-history":[{"count":3,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/188205\/revisions"}],"predecessor-version":[{"id":218415,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/188205\/revisions\/218415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media\/58014"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media?parent=188205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/categories?post=188205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/tags?post=188205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}