{"id":188202,"date":"2023-10-26T12:39:36","date_gmt":"2023-10-26T10:39:36","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=188202"},"modified":"2026-06-05T21:07:44","modified_gmt":"2026-06-05T19:07:44","slug":"what-is-seo-how-works","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/","title":{"rendered":"What Is SEO and How Does It Work: A Simple Explanation"},"content":{"rendered":"\n<p>SEO is part of <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/obsahovy-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing<\/a><\/strong> and stands for Search Engine Optimization. <strong>It&#8217;s the process of <a href=\"https:\/\/www.whitepress.com\/cz\/blog\/32\/jak-na-optimalizaci-webovych-stranek-pro-vyhledavace\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.whitepress.com\/cz\/blog\/32\/jak-na-optimalizaci-webovych-stranek-pro-vyhledavace\" rel=\"noreferrer noopener\">optimizing websites<\/a> to achieve the highest possible ranking in search engine results.<\/strong> So what is SEO in digital marketing exactly, how does it work, and why should you care? Let&#8217;s break it down in simple terms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"368\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO-700x368.jpg\" alt=\"What is SEO\" class=\"wp-image-76723\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO-696x365.jpg 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO.jpg 1200w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">What is SEO<\/figcaption><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#What_Is_SEO_Explained_Simply\" >What Is SEO Explained Simply<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#What_Is_SEO_Used_For_in_Marketing\" >What Is SEO Used For in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#What_Does_SEO_Include\" >What Does SEO Include<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#Why_You_Should_Invest_in_SEO_%E2%80%93_Thousands_of_Visitors_From_a_Single_Article\" >Why You Should Invest in SEO \u2013 Thousands of Visitors From a Single Article<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#How_Search_Engines_Work_and_How_It_Relates_to_SEO\" >How Search Engines Work and How It Relates to SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#How_Search_Engines_Work\" >How Search Engines Work<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#Search_engines_consist_of_two_main_components\" >Search engines consist of two main components:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#How_Search_Engines_Index_and_Rank_Pages\" >How Search Engines Index and Rank Pages<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#First_the_search_engine_needs_to_find_your_website_and_all_its_pages\" >First, the search engine needs to find your website and all its pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#Search_engines_browse_pages_through_%E2%80%9Ccrawling%E2%80%9D\" >Search engines browse pages through &#8220;crawling&#8221;<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#How_to_Learn_SEO_Quickly_and_Easily\" >How to Learn SEO Quickly and Easily<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#Bonus_for_Patrons_17_Most_Common_SEO_Mistakes\" >Bonus for Patrons: 17 Most Common SEO Mistakes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/en\/what-is-seo-how-works\/#Who_Can_Help_Me_With_SEO\" >Who Can Help Me With SEO?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_SEO_Explained_Simply\"><\/span>What Is SEO Explained Simply<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you type &#8220;What is SEO&#8221; into Google, this article should pop up among the top results within 3\u20136 months of being published. I don&#8217;t know when you&#8217;re reading this, but chances are you found your way here through a search engine. We don&#8217;t pay for any ads. That&#8217;s the magic of SEO.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 TIP: Also check out our guide on <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/how-to-start-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to start a blog<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_SEO_Used_For_in_Marketing\"><\/span>What Is SEO Used For in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building organic (unpaid) traffic,<\/li>\n\n\n\n<li>Brand awareness and authority,<\/li>\n\n\n\n<li>Generating leads,<\/li>\n\n\n\n<li>Reducing reliance on paid advertising.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_SEO_Include\"><\/span>What Does SEO Include<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO is a fundamental element of effective digital marketing and it covers a wide range of activities:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Keyword Research:<\/strong> Identifying relevant keywords and phrases that potential customers use when searching for the products you sell or the content you offer.<\/li>\n\n\n\n<li><strong>SEO Content Creation:<\/strong> Producing high-quality, relevant, and engaging content that is optimized for keywords and covers a topic so thoroughly that readers don&#8217;t feel the need to look elsewhere.<\/li>\n\n\n\n<li><strong>Technical SEO:<\/strong> Ensuring your website is well-optimized from a technical standpoint for search engines \u2014 fast loading times, responsive design across devices, and a solid site structure.<\/li>\n\n\n\n<li><strong>Off-page SEO:<\/strong> Activities outside your website that help boost your search engine rankings \u2014 link building, social signals, and strong domain reputation.<\/li>\n\n\n\n<li><strong>Local SEO:<\/strong> Optimizing your website for searches within a specific geographic area.<\/li>\n\n\n\n<li><strong>Measurement and Analytics:<\/strong> Tracking the success of your SEO strategy using tools like Google Analytics and making the necessary adjustments to improve performance.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Invest_in_SEO_%E2%80%93_Thousands_of_Visitors_From_a_Single_Article\"><\/span>Why You Should Invest in SEO \u2013 Thousands of Visitors From a Single Article<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you invest time in search engine optimization on your website or e-commerce store, you can drive high-quality traffic to it on a long-term basis \u2014 without paying for each and every click.<\/p>\n\n\n\n<p>While PPC advertising requires you to pay for every click, with SEO you pay for technical optimization and quality content creation as a one-off investment. <strong>With the right SEO specialist, a single article can bring in hundreds or even thousands of visitors every month.<\/strong><\/p>\n\n\n\n<p>Your analytics could end up looking something like this:<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"701\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-700x701.png\" alt=\"Overview of landing pages from search engines for nanospace.cz\" class=\"wp-image-62569\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-700x701.png 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-300x300.png 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-150x150.png 150w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-768x769.png 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost-696x697.png 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/nanospace-organicka-navstevnost.png 1202w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Organic traffic overview for the e-shop <a href=\"https:\/\/www.nanospace.cz\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.nanospace.cz\" rel=\"noreferrer noopener\">nanospace.cz<\/a> for the period 2021\u20132023<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Search_Engines_Work_and_How_It_Relates_to_SEO\"><\/span>How Search Engines Work and How It Relates to SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We all know search engines and we all use them. You probably have a pretty good idea of how they work from a user&#8217;s perspective \u2014 you type in &#8220;What is SEO&#8221; and the search engine serves up relevant links or even a direct answer to your question. <strong>But to actually &#8220;do SEO&#8221;, you also need to understand how search engines work on a technical level.<\/strong> Let&#8217;s take a closer look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Search_Engines_Work\"><\/span>How Search Engines Work<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>At the heart of every search engine is something called a <strong>web crawler.<\/strong> Behind this intimidating name <strong>lies a script or program that systematically browses internet links and indexes them.<\/strong> Think of a web crawler as a super-fast librarian, and websites as books. The librarian goes through each book and files it by topic into the library. This filing process is called indexing, and the library is what search engines draw from when they serve you relevant results.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_engines_consist_of_two_main_components\"><\/span>Search engines consist of two main components:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The search index,<\/strong> which is a digital library of information about web pages.<\/li>\n\n\n\n<li><strong>Search algorithms,<\/strong> which are computer programs responsible for delivering results from the search index.<\/li>\n<\/ol>\n\n\n\n<p>Your <strong>goal is to make sure the librarian knows your pages exist, that the search algorithms like them, and that they&#8217;re offered among the top results.<\/strong> If you produce poor content, the librarian (search engine) may decide it&#8217;s not worth shelving \u2014 and won&#8217;t index it at all.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Search_Engines_Index_and_Rank_Pages\"><\/span>How Search Engines Index and Rank Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are many search engines out there and each one works slightly differently. Here are the key things they evaluate:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_the_search_engine_needs_to_find_your_website_and_all_its_pages\"><\/span>First, the search engine needs to find your website and all its pages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>There&#8217;s no guarantee that search engine bots will discover your pages on their own. You need to help them along, and there are several ways to do that:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Providing a sitemap to search engines<\/h5>\n\n\n\n<p><strong>A sitemap is a special page on your website in XML format<\/strong> that lists all the URLs (pages) you want indexed by search engines. Its generation is usually handled automatically by the platform you build your site with (e.g. WordPress). Here&#8217;s what the sitemap for the blog <a href=\"https:\/\/loudavymkrokem.cz\/sitemap_index.xml\" data-type=\"URL\" data-id=\"https:\/\/loudavymkrokem.cz\/sitemap_index.xml\" target=\"_blank\" rel=\"noreferrer noopener\">loudavymkrokem.cz<\/a> looks like:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"128\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-700x128.png\" alt=\"Sitemap index of the Loudav\u00fdm krokem blog\" class=\"wp-image-62571\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-700x128.png 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-300x55.png 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-768x140.png 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-1536x281.png 1536w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-2048x374.png 2048w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-696x127.png 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-1392x254.png 1392w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-index-1920x351.png 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"253\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-700x253.png\" alt=\"Post sitemap for loudavymkrokem.cz\" class=\"wp-image-62570\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-700x253.png 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-300x109.png 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-768x278.png 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-1536x556.png 1536w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-2048x741.png 2048w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-696x252.png 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-1392x504.png 1392w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/loudavymkrokem-sitemap-prispevky-1920x695.png 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Post sitemap for loudavymkrokem.cz<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Bots can find the sitemap on their own, or you can submit it directly through an admin interface. For Google, you submit your sitemap via Search Console:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"327\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-700x327.png\" alt=\"Sitemap in Search Console for loudavymkrokem.cz is important for SEO\" class=\"wp-image-62572\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-700x327.png 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-300x140.png 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-768x359.png 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-1536x717.png 1536w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-2048x956.png 2048w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-696x325.png 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-1392x650.png 1392w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/search-console-sitemapa-1920x896.png 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Sitemap submission in Google Search Console<\/figcaption><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading\">Manually submitting URLs to search engines<\/h5>\n\n\n\n<p>Most search engines allow you to manually submit URLs. If you don&#8217;t have a plugin on your site that does this automatically, you can submit URLs to search engines every time you publish a new article. In return, they&#8217;ll crawl it as a priority. Here&#8217;s what manual submission looks like in Google:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"225\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-700x225.png\" alt=\"Manual URL indexing in Google\" class=\"wp-image-62575\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-700x225.png 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-300x96.png 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-768x246.png 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-1536x493.png 1536w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-2048x657.png 2048w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-696x223.png 696w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-1392x447.png 1392w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/06\/google-search-console-indexace-1920x616.png 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Manual URL indexing in Google<\/figcaption><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Internal and backlinks<\/h5>\n\n\n\n<p>Every page on your website or blog should have at least one link pointing to it from somewhere else on the same site \u2014 whether it&#8217;s from a category page, the footer, or another article. You should avoid having any page with no links pointing to it, as search engine bots may never find it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_engines_browse_pages_through_%E2%80%9Ccrawling%E2%80%9D\"><\/span>Search engines browse pages through &#8220;crawling&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>It sounds complicated, but it simply means that Google or another search engine visits websites and downloads known URLs. In Google&#8217;s case, the bot that handles this is called Googlebot.<\/p>\n\n\n\n<p><strong>After this step comes &#8220;processing and rendering.&#8221;<\/strong> During this phase, the search engine works to understand the content and structure of the page. This involves running the page&#8217;s code (such as JavaScript) to understand how the page looks and how it&#8217;s structured. <strong>It may also include identifying links on the page and other important information.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Learn_SEO_Quickly_and_Easily\"><\/span>How to Learn SEO Quickly and Easily<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Start by reading our <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/seo-guide\/\" data-type=\"post\" data-id=\"62239\">13 super simple SEO tips<\/a><\/strong> that anyone can follow. If you&#8217;re working with Shoptet, we&#8217;ve also recorded a <strong><a href=\"https:\/\/loudavymkrokem.cz\/minikurz-seo-na-shoptetu-clen\/\" target=\"_blank\" data-type=\"page\" data-id=\"63261\" rel=\"noreferrer noopener\">mini-course on SEO for Shoptet.<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_for_Patrons_17_Most_Common_SEO_Mistakes\"><\/span>Bonus for Patrons: 17 Most Common SEO Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For subscribers of our <a href=\"https:\/\/loudavymkrokem.cz\/patreon\/\" data-type=\"page\" data-id=\"59225\">Patreon<\/a>, we&#8217;ve recorded a <strong>video covering the seventeen most common and most critical mistakes<\/strong> that e-commerce owners, bloggers, and marketers make when working on content SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Can_Help_Me_With_SEO\"><\/span>Who Can Help Me With SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO is handled by SEO specialists. If you&#8217;re interested, feel free to <strong><a href=\"https:\/\/www.lkmedia.cz\/seo-optimalizace-pro-vyhledavace\/\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch with us.<\/a><\/strong> \u263a\ufe0f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read a simple explanation of what SEO is, why it&#8217;s so important in online marketing, and how it works. You&#8217;ll also learn how search engines operate and how to get started with SEO.<\/p>\n","protected":false},"author":3,"featured_media":76723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"What Is SEO and How Does It Work? Simple Guide","rank_math_description":"What is SEO in digital marketing and how does it work? Read our simple explanation of search engine optimization and start driving organic traffic today!","rank_math_focus_keyword":"what is seo in digital marketing","rank_math_seo_score":""},"categories":[324,787],"tags":[],"class_list":{"0":"post-188202","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-seo"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/10\/co-to-je-SEO.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/en\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/188202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/comments?post=188202"}],"version-history":[{"count":3,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/188202\/revisions"}],"predecessor-version":[{"id":218007,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/188202\/revisions\/218007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media\/76723"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media?parent=188202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/categories?post=188202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/tags?post=188202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}