{"id":188145,"date":"2022-11-05T13:23:04","date_gmt":"2022-11-05T12:23:04","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=188145"},"modified":"2026-06-05T21:07:30","modified_gmt":"2026-06-05T19:07:30","slug":"data-restart-2022-cookie-apocalypse","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/en\/data-restart-2022-cookie-apocalypse\/","title":{"rendered":"Data Restart 2022: The Data Apocalypse and How to Deal With It"},"content":{"rendered":"\n
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Last year, we were all scrambling to implement a functional cookie consent banner and dealing with the resulting data loss. Larger companies invested in data analytics and worked on modelling the missing data, while the rest of us either didn’t enable the banners at all or simply accepted that Google Analytics could no longer be trusted. Here’s our takeaway from Data Restart 2022 \u2014 the leading data analytics conference \u2014 and what you can do about the cookie apocalypse right now.<\/strong><\/p>\n\n\n\n

Over the past 12 months, a number of ways to tackle the data drop have emerged and improved. Google Analytics 4, Server-side Google Tag Manager, Consent Rate measurement, Enhanced Conversions and Consent Mode for Google Ads, Conversion API for Facebook, and more.<\/p>\n\n\n\n

Just when we e-shop managers started to breathe a little easier, data analysts began sounding the alarm again: for roughly the next three years, there will be a vacuum in which 3rd-party cookies (which we all rely on for ad targeting) disappear from browsers, while no systemic solution is ready to replace them \u2014 one that would let us keep serving relevant ads that customers appreciate and that generate revenue.<\/strong><\/p>\n\n\n\n

The ePrivacy Regulation, which is supposed to eliminate cookie banners and allow users to set preferences directly in their browser, won’t come into force until at least 2025.<\/em><\/p>\n\n\n\n

That’s why I headed to Data Restart<\/strong><\/a> \u2014 organised by Taste Academy<\/a><\/strong> \u2014 as I do every year, to hear how the best data analysts in the Czech Republic are preparing for the data apocalypse.<\/p>\n\n\n\n

I’m not a data analyst myself, and I’m not a developer either. I’m writing this summary for everyone in a similar position to mine.<\/strong> You’re responsible for online marketing and the performance of your entire marketing mix, but you don’t have developers on hand or the budget to hire a team of data analysts. Yet you still need to keep things running, because your business depends on online.<\/p>\n\n\n\n

So let’s dive in \ud83d\ude42<\/p>\n\n\n\n

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