{"id":187901,"date":"2025-03-05T12:55:21","date_gmt":"2025-03-05T11:55:21","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=187901"},"modified":"2026-06-06T14:41:12","modified_gmt":"2026-06-06T12:41:12","slug":"set-jetting-white-lotus-tourism","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/","title":{"rendered":"Set-Jetting: How White Lotus Sparked a Travel Fever and Is Reshaping Global Tourism"},"content":{"rendered":"\n<div id=\"elevenlabs-audionative-widget\" data-height=\"90\" data-width=\"100%\" data-frameborder=\"no\" data-scrolling=\"no\" data-publicuserid=\"96fb88de8bcfcd0700c5571fa0ec7304ea47b77c3486ff4335146a807074a678\" data-playerurl=\"https:\/\/elevenlabs.io\/player\/index.html\" data-projectid=\"XM3R6M2LtWjqqMOhs547\" >Loading the <a href=\"https:\/\/elevenlabs.io\/text-to-speech\" target=\"_blank\" rel=\"noopener\">Elevenlabs Text to Speech<\/a> AudioNative Player&#8230;<\/div><script src=\"https:\/\/elevenlabs.io\/player\/audioNativeHelper.js\" type=\"text\/javascript\"><\/script>\n\n\n\n<p>Have you been watching HBO&#8217;s White Lotus recently? If so, chances are you&#8217;re already googling flight prices to <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/travel\/asia\/thailand\/\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cestovani\/asie\/thajsko\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thailand<\/a><\/strong>. And you&#8217;re far from alone \u2014 a staggering <strong>66% of tourists worldwide have booked a holiday this year to a destination they saw in their favourite TV show or film.<\/strong> Welcome to the world of set-jetting, the travel trend that&#8217;s reshaping the entire tourism industry.<\/p>\n\n\n\n<p><strong>The set-jetting phenomenon is growing at a remarkable pace, dramatically influencing travel preferences across the globe.<\/strong> This trend, officially coined by Expedia in 2022, has surged by 27% since that year, and experts predict 2025 will bring record-breaking numbers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui.jpg\" alt=\"Maui \u2013 location from the first season of White Lotus\" class=\"wp-image-93977\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Maui \u2013 location from the first season of White Lotus<\/figcaption><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#Film_Tourism_Takes_the_World_by_Storm_What_Is_Set-Jetting\" >Film Tourism Takes the World by Storm: What Is Set-Jetting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#The_%E2%80%9CWhite_Lotus_Effect%E2%80%9D_in_Numbers\" >The &#8220;White Lotus Effect&#8221; in Numbers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#The_First_Wave_Hawaii_2021\" >The First Wave: Hawaii (2021)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#The_Second_Wave_Sicily_2022\" >The Second Wave: Sicily (2022)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#The_Third_Wave_Thailand_2024\" >The Third Wave: Thailand (2024)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#How_Much_Does_a_%E2%80%9CWhite_Lotus%E2%80%9D_Experience_Cost\" >How Much Does a &#8220;White Lotus&#8221; Experience Cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#The_Dark_Side_of_Set-Jetting_When_TV_Fantasy_Meets_Reality\" >The Dark Side of Set-Jetting: When TV Fantasy Meets Reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#Set-Jetting_Around_the_World_Its_Not_Just_White_Lotus_Redrawing_the_Travel_Map\" >Set-Jetting Around the World: It&#8217;s Not Just White Lotus Redrawing the Travel Map<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#Set-Jetting_in_the_Czech_Republic_Film_Locations_as_a_Tourist_Magnet\" >Set-Jetting in the Czech Republic: Film Locations as a Tourist Magnet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#The_Multi-Platform_Reality_Why_Streamers_Decide_Where_We_Go_on_Holiday\" >The Multi-Platform Reality: Why Streamers Decide Where We Go on Holiday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#Which_Set-Jetting_Destinations_Will_Be_the_Biggest_Hits_of_2025\" >Which Set-Jetting Destinations Will Be the Biggest Hits of 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#How_to_Travel_Like_a_Film_Star_Without_the_Hollywood_Budget\" >How to Travel Like a Film Star (Without the Hollywood Budget)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#Is_the_Future_of_Travel_in_the_Hands_of_Screenwriters\" >Is the Future of Travel in the Hands of Screenwriters?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#Frequently_Asked_Questions_About_Set-Jetting_and_the_White_Lotus_Effect\" >Frequently Asked Questions About Set-Jetting and the White Lotus Effect<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#Why_is_The_White_Lotus_so_influential_for_the_travel_industry\" >Why is The White Lotus so influential for the travel industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#Is_set-jetting_only_a_trend_among_wealthy_travelers\" >Is set-jetting only a trend among wealthy travelers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#Can_I_visit_White_Lotus_locations_even_if_I_dont_have_a_luxury_budget\" >Can I visit White Lotus locations even if I don&#8217;t have a luxury budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/en\/set-jetting-white-lotus-tourism\/#How_do_The_White_Lotus_producers_choose_filming_locations\" >How do The White Lotus producers choose filming locations?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Film_Tourism_Takes_the_World_by_Storm_What_Is_Set-Jetting\"><\/span>Film Tourism Takes the World by Storm: What Is Set-Jetting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Set-jetting refers to the growing phenomenon of travellers visiting destinations made famous by films and TV series.<\/strong> This trend has accelerated dramatically with the rise of streaming platforms, which have fundamentally changed how we consume audiovisual content.<\/p>\n\n\n\n<p>Picture this: it&#8217;s Sunday evening, you&#8217;re glued to a gripping episode of your favourite show set on a stunning white-sand beach. Suddenly, you feel an <strong>irresistible urge to open an airline website and start planning a trip to that very spot.<\/strong> That&#8217;s exactly what&#8217;s happening to millions of people around the world.<\/p>\n\n\n\n<p><strong>The term &#8220;set-jetting&#8221; is a playful twist on &#8220;jet-setting&#8221;<\/strong> (the glamorous travel lifestyle of the wealthy). Officially named by Expedia in 2022, it describes the <strong>growing trend of people visiting destinations made famous by films and TV series.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Teatro-Antico-di-Taormina-.jpg\" alt=\"Teatro Antico di Taormina (location from the second season of White Lotus)\" class=\"wp-image-93992\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Teatro-Antico-di-Taormina-.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Teatro-Antico-di-Taormina--300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Teatro-Antico-di-Taormina--700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Teatro-Antico-di-Taormina--768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Teatro-Antico-di-Taormina--696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Teatro Antico di Taormina (location from the second season of White Lotus)<\/figcaption><\/figure>\n\n\n\n<p>And the statistics are truly jaw-dropping. <strong>While in 2022, 39% of travellers said they&#8217;d booked a trip to a destination they saw in a show or film, by 2024 that figure had skyrocketed to 66%<\/strong>. Experts predict 2025 will push those numbers even higher.<\/p>\n\n\n\n<p>&#8220;Ten years ago, we didn&#8217;t have Disney+ and Netflix was a much smaller phenomenon,&#8221; explains Seren Welch, a specialist in film tourism. &#8220;Today, streaming algorithms are powerful drivers of our behaviour far beyond the screen,&#8221; she adds.<\/p>\n\n\n\n<p>So what&#8217;s behind this massive surge? The answer is simple \u2014 <strong>streaming platforms have transformed the way we consume content.<\/strong> We no longer have to wait for weekly episodes; instead, we can binge entire series in a single weekend. <strong>This total immersion in a story creates a much stronger emotional connection to the places where it unfolds.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_%E2%80%9CWhite_Lotus_Effect%E2%80%9D_in_Numbers\"><\/span>The &#8220;White Lotus Effect&#8221; in Numbers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Few shows illustrate the power of set-jetting better than HBO&#8217;s hit White Lotus.<\/strong> This dark comedy, which satirises the lives of ultra-wealthy guests at luxury resorts (and usually ends with someone in a body bag), paradoxically inspires viewers to visit the very places where the characters behave so appallingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_First_Wave_Hawaii_2021\"><\/span>The First Wave: Hawaii (2021)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first season, which aired in 2021, was set at the <strong>Four Seasons resort on <a href=\"https:\/\/loudavymkrokem.cz\/en\/maui-hawaii\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/dovolena-maui-havaj\/\" rel=\"noreferrer noopener\">Maui, Hawaii<\/a>.<\/strong> The set-jetting impact was immediate and absolutely staggering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Four Seasons saw an incredible 425% year-on-year increase in website visits<\/li>\n\n\n\n<li>Availability checks for accommodation surged by 386%<\/li>\n\n\n\n<li>Hawaii became the hottest destination overnight for fans of the show<\/li>\n\n\n\n<li>Local tourism boards reported a spike in demand for &#8220;White Lotus tours&#8221;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui-Hawai.jpg\" alt=\"Maui, Hawaii\" class=\"wp-image-94012\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui-Hawai.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui-Hawai-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui-Hawai-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui-Hawai-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Maui-Hawai-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Maui, Hawaii<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Second_Wave_Sicily_2022\"><\/span>The Second Wave: Sicily (2022)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The second season moved the action to <strong>San Domenico Palace, another Four Seasons property, in Taormina, Sicily.<\/strong> The set-jetting impact after this season was even more dramatic:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Luxury travel agency Virtuoso recorded a staggering 424% increase in Sicily trip sales after the October 2022 premiere<\/li>\n\n\n\n<li>The resort itself was fully booked for six months in advance!<\/li>\n\n\n\n<li>Local restaurants and bars started offering &#8220;White Lotus menus&#8221; and cocktails inspired by the show<\/li>\n\n\n\n<li>Accommodation prices in the surrounding area rose by an average of 30%<\/li>\n\n\n\n<li>Taormina recorded a historic high in the number of American tourists<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Taormina.jpg\" alt=\"Taormina, Sicily\" class=\"wp-image-93997\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Taormina.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Taormina-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Taormina-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Taormina-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Taormina-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Taormina, Sicily<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Third_Wave_Thailand_2024\"><\/span>The Third Wave: Thailand (2024)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>And the third season? <strong>It had barely started airing and was already causing shockwaves across the travel industry:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Even before filming began on <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/koh-samui-thailand\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/koh-samui\/\" rel=\"noreferrer noopener\">Thailand&#8217;s Koh Samui<\/a><\/strong>, bookings at the local Four Seasons jumped by 40%!<\/li>\n\n\n\n<li>Marc Speichert, Chief Commercial Officer at Four Seasons, expects that number to &#8220;grow exponentially&#8221; once the series airs<\/li>\n\n\n\n<li>According to Thai media, luxury tourism driven by the &#8220;White Lotus effect&#8221; is expected to boost visitor spending by 10\u201315%<\/li>\n\n\n\n<li>Accommodation prices in Thailand are set to rise by a staggering 40% this year alone<\/li>\n\n\n\n<li>The Tourism Authority of Thailand (TAT) launched a dedicated website (<strong><a href=\"https:\/\/thewhitelotus.thailandinsider.com\/\" data-type=\"link\" data-id=\"https:\/\/thewhitelotus.thailandinsider.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">thewhitelotus.thailandinsider.com<\/a><\/strong>) offering travel tips inspired by the show<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui-Thajsko.jpg\" alt=\"Koh Samui, Thailand\" class=\"wp-image-93982\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui-Thajsko.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui-Thajsko-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui-Thajsko-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui-Thajsko-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui-Thajsko-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Koh Samui, Thailand<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Does_a_%E2%80%9CWhite_Lotus%E2%80%9D_Experience_Cost\"><\/span>How Much Does a &#8220;White Lotus&#8221; Experience Cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;re dreaming of strolling along the same beaches as Jennifer Coolidge or other characters from the show, you&#8217;d better have deep pockets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Four Seasons in Koh Samui offers villas with private pools starting at around \u20ac1,100 per night in the off-season<\/li>\n\n\n\n<li>During peak season, prices can soar above \u20ac2,300 per night<\/li>\n\n\n\n<li>If you want the exact villa where key scenes were filmed, expect to pay upwards of \u20ac3,800 per night<\/li>\n<\/ul>\n\n\n\n<p>For the truly dedicated, Four Seasons has put together a special package \u2014 a <strong>20-day private jet trip covering all filming locations from the three seasons of White Lotus, plus five additional luxury destinations.<\/strong> The price? It&#8217;s the kind of money that could buy you a small flat \u2014 starting at around \u20ac185,000 per person.<\/p>\n\n\n\n<p><strong>The Tourism Authority of Thailand is well aware of the potential the show brings.<\/strong> Beyond the dedicated website, they&#8217;re preparing themed packages that include visits to filming locations, culinary experiences inspired by the series, and even &#8220;White Lotus wellness retreats&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Makena-Beach-.jpg\" alt=\"Makena Beach, one of the most famous beaches on Maui\" class=\"wp-image-94002\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Makena-Beach-.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Makena-Beach--300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Makena-Beach--700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Makena-Beach--768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Makena-Beach--696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Makena Beach, one of the most famous beaches on Maui<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Dark_Side_of_Set-Jetting_When_TV_Fantasy_Meets_Reality\"><\/span>The Dark Side of Set-Jetting: When TV Fantasy Meets Reality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>While tourism boards and luxury hotels celebrate the influx of new customers, environmentalists and local communities have serious concerns.<\/strong> The increased flood of tourists to ecologically sensitive areas like Koh Samui can have devastating consequences:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The island is already facing a serious shortage of drinking water<\/li>\n\n\n\n<li>Coral reefs are suffering under the pressure of too many visitors<\/li>\n\n\n\n<li>Waste management infrastructure isn&#8217;t designed to cope with sudden spikes in tourism<\/li>\n\n\n\n<li>Local residents are being priced out of the property market due to rising costs<\/li>\n<\/ul>\n\n\n\n<p><strong>This isn&#8217;t the first time film tourism has caused an environmental crisis.<\/strong> The Beach, starring Leonardo DiCaprio, brought so many tourists to Thailand&#8217;s Maya Bay that authorities were forced to close it for several years to allow the fragile ecosystem to recover. Even today, more than twenty years after the film&#8217;s release, strict visitor limits remain in place.<\/p>\n\n\n\n<p>&#8220;The White Lotus effect on Koh Samui could be even more dramatic,&#8221; warns Thai environmentalist Supaporn Malila. &#8220;The show is far more popular than The Beach was in its day, and today&#8217;s streaming platforms have a much wider reach.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui.jpg\" alt=\"Koh Samui (location from the third season of White Lotus)\" class=\"wp-image-93987\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui-300x158.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui-700x368.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui-768x403.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/Koh-Samui-696x365.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Koh Samui (location from the third season of White Lotus)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set-Jetting_Around_the_World_Its_Not_Just_White_Lotus_Redrawing_the_Travel_Map\"><\/span>Set-Jetting Around the World: It&#8217;s Not Just White Lotus Redrawing the Travel Map<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>White Lotus is far from the only reason people are packing their bags and heading to film destinations. <strong>Set-jetting as a global phenomenon dates back to the early 21st century and has touched virtually every corner of the planet:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New Zealand:<\/strong>&nbsp;The Lord of the Rings trilogy put the country on the map for legions of fans eager to explore Middle-earth. Film-related tourism generates more than $200 million annually for the economy.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/travel\/europe\/croatia\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cestovani\/evropa\/chorvatsko\/\" rel=\"noreferrer noopener\">Croatia<\/a>:<\/strong>&nbsp;Game of Thrones turned <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/dubrovnik\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/co-videt-v-dubrovniku\/\" rel=\"noreferrer noopener\">Dubrovnik<\/a><\/strong> into such a tourist hotspot that the city had to cap visitor numbers in its historic centre. Before the show, around 1 million tourists visited annually; afterwards, that figure swelled to over 3 million.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"dSDjf4Q6v-M\"><iframe title=\"ALL Game of Thrones SCENES in DUBROVNIK (Guide)\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/dSDjf4Q6v-M?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/travel\/europe\/france\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cestovani\/evropa\/francie\/\" rel=\"noreferrer noopener\">France<\/a>:<\/strong>&nbsp;Emily in Paris brought a new wave of tourists to the <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/paris\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/co-videt-v-parizi\/\" rel=\"noreferrer noopener\">Parisian<\/a><\/strong> cobblestone streets and chic caf\u00e9s. Some filming locations saw visitor numbers spike by up to 200%.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/travel\/europe\/great-britain\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cestovani\/evropa\/velka-britanie\/\" rel=\"noreferrer noopener\">United Kingdom<\/a>:<\/strong>&nbsp;Harry Potter fans still flock to <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/50-things-to-see-do-london-map\/\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/50-tipu-co-videt-a-delat-v-londyne-mapa\/\" target=\"_blank\" rel=\"noreferrer noopener\">London<\/a><\/strong> to visit iconic spots like King&#8217;s Cross station and the Millennium Bridge. Meanwhile, Bridgerton is adding another layer of set-jetting across England.<\/li>\n\n\n\n<li><strong>South Korea:<\/strong>&nbsp;Thanks to the phenomenal success of Squid Game and other Korean dramas, South Korea&#8217;s Jeju Island has become one of the fastest-growing tourist destinations in <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/travel\/asia\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cestovani\/asie\/\" rel=\"noreferrer noopener\">Asia<\/a><\/strong>.<\/li>\n\n\n\n<li><strong>Scotland:<\/strong>&nbsp;Outlander has driven visitor numbers at some Scottish castles and historic sites up by as much as 200%.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/travel\/europe\/spain\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cestovani\/evropa\/spanelsko\/\" rel=\"noreferrer noopener\">Spain<\/a>:<\/strong>&nbsp;Money Heist (La Casa de Papel) drew tourists to the Royal Mint of Spain and other Madrid locations.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/travel\/europe\/greece\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cestovani\/evropa\/recko\/\" rel=\"noreferrer noopener\">Greece<\/a>:<\/strong> Greek islands like <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/skiathos-greece\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/skiathos\/\" rel=\"noreferrer noopener\">Skiathos<\/a><\/strong> and Skopelos were catapulted to fame by the musical Mamma Mia.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/01\/kostel-mamma-mia.jpg\" alt=\"Cliff with the Agios Ioannis church\" class=\"wp-image-80450\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/01\/kostel-mamma-mia.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/01\/kostel-mamma-mia-300x200.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/01\/kostel-mamma-mia-700x467.jpg 700w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/01\/kostel-mamma-mia-768x512.jpg 768w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2024\/01\/kostel-mamma-mia-696x464.jpg 696w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Cliff with the Agios Ioannis church (filming location from Mamma Mia!)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set-Jetting_in_the_Czech_Republic_Film_Locations_as_a_Tourist_Magnet\"><\/span>Set-Jetting in the Czech Republic: Film Locations as a Tourist Magnet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This trend has also made a significant impact on the <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/travel\/europe\/czech-republic\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cestovani\/evropa\/ceska-republika\/\" rel=\"noreferrer noopener\">Czech Republic<\/a><\/strong>. According to a survey by the Czech National Tourism Board \u2013 <strong><a href=\"https:\/\/www.czechtourism.cz\/cs-CZ\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.czechtourism.cz\/cs-CZ\" rel=\"noreferrer noopener nofollow\">CzechTourism<\/a><\/strong> \u2013 nearly half of tourists visiting the country over the past five years have sought out filming locations. It&#8217;s hardly surprising \u2014 Prague&#8217;s stunning architecture frequently doubles for Vienna or Hamburg in major international productions.<\/p>\n\n\n\n<p>&#8220;Film has long been a powerful motivator for travel worldwide. Thanks to locations known from the big screen, many international tourists choose to holiday in the Czech Republic,&#8221; confirms Petr Jane\u010dek, head of the CzechTourism Institute of Tourism. &#8220;Nearly 48% of Czech residents have recently visited or plan to visit a domestic destination inspired by a film or TV show that captivated them.&#8221;<\/p>\n\n\n\n<p><strong>Among the most popular filming locations in the Czech Republic are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Castles and ch\u00e2teaux such as Hlubok\u00e1 nad Vltavou, Bouzov, \u010cerven\u00e1 Lhota, and Karl\u0161tejn<\/li>\n\n\n\n<li>The historic centres of <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/cesky-krumlov\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cesky-krumlov\/\" rel=\"noreferrer noopener\">\u010cesk\u00fd Krumlov<\/a><\/strong> and <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/prague\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/co-videt-v-praze\/\" rel=\"noreferrer noopener\">Prague<\/a><\/strong><\/li>\n\n\n\n<li>Lednice, Tel\u010d, and Karlovy Vary<\/li>\n\n\n\n<li>Various locations used in beloved Czech film comedies<\/li>\n<\/ul>\n\n\n\n<p>Prague served as a filming location for the Hollywood blockbuster The Gray Man starring Ryan Gosling, drawing international attention to Czech locations. The city has also appeared in Mission: Impossible, Spider-Man: Far From Home, and many other major productions. If you&#8217;re visiting Prague, consider booking a <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"GetYourGuide\" href=\"https:\/\/loudavymkrokem.cz\/doporucujeme\/getyourguide\/\" data-shortcode=\"true\">film locations tour through GetYourGuide<\/a> to see these iconic spots for yourself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Multi-Platform_Reality_Why_Streamers_Decide_Where_We_Go_on_Holiday\"><\/span>The Multi-Platform Reality: Why Streamers Decide Where We Go on Holiday<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>The world of travel is changing dramatically, and the power of streaming platforms in shaping travel trends is undeniable.<\/strong> &#8220;I&#8217;ve heard a British Airways executive say that when they see a sudden surge in traffic to a particular destination, they check what&#8217;s trending on Netflix to explain it,&#8221; says film tourism expert Seren Welch.<\/p>\n\n\n\n<p>Marc Kamine, one of the executive producers of White Lotus, confirms that the team responsible for location scouting is well aware of the impact their decisions have on future bookings and local tourism.<\/p>\n\n\n\n<p>&#8220;I stay in touch with hotel managers from previous seasons,&#8221; says Kamine. &#8220;We&#8217;re aware of the overtourism debate, but these popular five-star locations already have existing tourism infrastructure and were developed to handle a certain volume of visitors.&#8221;<\/p>\n\n\n\n<p><strong>Streaming giants like Netflix, HBO, and Disney+ now effectively control not only what we watch, but where we travel.<\/strong> According to an Expedia study from 2023, 78% of millennials tend to seek out destinations from their favourite shows, and 61% of them end up making a booking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Set-Jetting_Destinations_Will_Be_the_Biggest_Hits_of_2025\"><\/span>Which Set-Jetting Destinations Will Be the Biggest Hits of 2025?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to Expedia&#8217;s predictions for 2025, the top set-jetting locations \u2014 beyond Koh Samui \u2014 will include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>South Korea&#8217;s Jeju Island<\/strong>&nbsp;\u2013 thanks to the ongoing success of Korean dramas and Squid Game<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/budapest-hungary\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/budapest-nejlepsi-mista\/\" rel=\"noreferrer noopener\">Budapest<\/a>, Hungary<\/strong>&nbsp;\u2013 thanks to the film Maria starring Angelina Jolie<\/li>\n\n\n\n<li><strong>Montana, USA<\/strong>&nbsp;\u2013 driven by the Yellowstone prequel 1923<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/travel\/europe\/ireland\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cestovani\/evropa\/irsko\/\" rel=\"noreferrer noopener\">Ireland<\/a><\/strong>&nbsp;\u2013 where the second series of Wednesday was filmed<\/li>\n\n\n\n<li><strong>Japan<\/strong>&nbsp;\u2013 thanks to new Netflix anime adaptations<\/li>\n\n\n\n<li><strong>New Zealand<\/strong>&nbsp;\u2013 driven by new projects from the Lord of the Rings universe<\/li>\n<\/ul>\n\n\n\n<p>And what about a fourth season of White Lotus? While fans speculate about the next luxury Four Seasons resort, Kamine has only revealed that the location must meet one crucial requirement \u2014 it has to be a place where it&#8217;s easy to hide a body. Perfectly on-brand for the show&#8217;s dark humour!<\/p>\n\n\n\n<p><strong>Rumoured candidates for a fourth season include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/travel\/europe\/portugal\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/cestovani\/evropa\/portugalsko\/\" rel=\"noreferrer noopener\">Portuguese<\/a><\/strong> Algarve coast<\/li>\n\n\n\n<li>The Greek island of <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/santorini-greece\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/loudavymkrokem.cz\/dovolena-santorini\/\" rel=\"noreferrer noopener\">Santorini<\/a><\/strong><\/li>\n\n\n\n<li>The French Riviera<\/li>\n\n\n\n<li>Cabo San Lucas, Mexico<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Bordeira-beach.jpg\" alt=\"Algarve\" class=\"wp-image-59566\" title=\"\" srcset=\"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Bordeira-beach.jpg 1200w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Bordeira-beach-300x200.jpg 300w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Bordeira-beach-1024x683.jpg 1024w, https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/Bordeira-beach-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Algarve<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Travel_Like_a_Film_Star_Without_the_Hollywood_Budget\"><\/span>How to Travel Like a Film Star (Without the Hollywood Budget)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fancy your own set-jetting adventure but don&#8217;t have a celebrity-sized budget? Here are some practical tips to make it happen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Travel off-season<\/strong>&nbsp;\u2013 popular film and TV locations are typically 30\u201350% cheaper outside peak times.<\/li>\n\n\n\n<li><strong>Look for alternative accommodation<\/strong>&nbsp;\u2013 stay near the famous hotel rather than in it. Around the Four Seasons in Koh Samui, you&#8217;ll find charming boutique hotels at a third of the price. Try searching on <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Booking.com\" href=\"https:\/\/loudavymkrokem.cz\/doporucujeme\/booking-com\/\" data-shortcode=\"true\">Booking.com<\/a> for great deals nearby.<\/li>\n\n\n\n<li><strong>Book themed tours<\/strong>&nbsp;\u2013 many tour operators offer specialised film tours at a fraction of the cost of a luxury resort stay. In Dubrovnik, for example, a full Game of Thrones walking tour costs around \u20ac40. Check out <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"GetYourGuide\" href=\"https:\/\/loudavymkrokem.cz\/doporucujeme\/getyourguide\/\" data-shortcode=\"true\">GetYourGuide<\/a> for options.<\/li>\n\n\n\n<li><strong>Enjoy the main attractions for free<\/strong>&nbsp;\u2013 you can often visit public beaches or exteriors at no cost. In Sicily, you can walk the same streets of Taormina as the White Lotus characters without paying a penny.<\/li>\n\n\n\n<li><strong>Create your own film itinerary<\/strong>&nbsp;\u2013 with a bit of research, you can follow in your favourite characters&#8217; footsteps without a guide. Fan websites often feature detailed maps of popular scenes&#8217; filming locations.<\/li>\n\n\n\n<li><strong>Use social media<\/strong>&nbsp;\u2013 follow hashtags related to your favourite show to discover lesser-known but equally Instagrammable spots.<\/li>\n\n\n\n<li><strong>Explore the lesser-known locations<\/strong>&nbsp;\u2013 while everyone heads to the Four Seasons, check out other spots from White Lotus like local restaurants or beaches that also appeared in the show but don&#8217;t attract the same crowds.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_the_Future_of_Travel_in_the_Hands_of_Screenwriters\"><\/span>Is the Future of Travel in the Hands of Screenwriters?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Set-jetting isn&#8217;t just a passing fad \u2014 it represents a fundamental shift in how we choose our travel destinations. As streaming platforms grow ever more powerful and our ability to binge entire series in one sitting becomes the norm, this trend is only going to intensify.<\/p>\n\n\n\n<p>As tourism specialist Monica Chien notes: &#8220;The relationship between film and tourism is deeply intertwined. When tourists visit filming locations, they generate significant revenue for local businesses, but they also create new challenges around preserving the authenticity and sustainability of those places.&#8221;<\/p>\n\n\n\n<p>Travel agencies and hotels are already striking preliminary deals with production companies in the hope that their destination will be chosen for the next big hit. Some countries are even offering special tax breaks to film productions \u2014 not just for the jobs they create, but for the tourism boost they bring.<\/p>\n\n\n\n<p>The question remains: <strong>can we sustainably manage this new form of mass tourism?<\/strong> Will set-jetting ultimately prove to be a blessing or a curse for destinations that suddenly find themselves in the spotlight?<\/p>\n\n\n\n<p>One thing&#8217;s for certain \u2014 the next great travel craze is being born right now on your television screen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_About_Set-Jetting_and_the_White_Lotus_Effect\"><\/span>Frequently Asked Questions About Set-Jetting and the White Lotus Effect<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1740993569468\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Why_is_The_White_Lotus_so_influential_for_the_travel_industry\"><\/span>Why is The White Lotus so influential for the travel industry?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The White Lotus combines fascinating storylines with stunning locations at luxury resorts, creating the perfect recipe for travel inspiration. Although the series satirizes wealthy tourists, it paradoxically sparks a desire to experience the same luxury.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1740993612595\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Is_set-jetting_only_a_trend_among_wealthy_travelers\"><\/span>Is set-jetting only a trend among wealthy travelers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>While visiting the exact White Lotus locations can be expensive, set-jetting as a broader phenomenon includes destinations from various types of films and TV shows and attracts travelers across all budget ranges.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1740993643963\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Can_I_visit_White_Lotus_locations_even_if_I_dont_have_a_luxury_budget\"><\/span>Can I visit White Lotus locations even if I don&#8217;t have a luxury budget?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, you can visit Koh Samui island and see the Four Seasons exteriors, enjoy nearby public beaches, and stay at more affordable hotels in the surrounding area.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1740993670869\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_do_The_White_Lotus_producers_choose_filming_locations\"><\/span>How do The White Lotus producers choose filming locations?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Mark Kamine, executive producer, revealed that they look for practical and visually striking locations that align with the series&#8217; thematic direction. For the third season, they considered Korea, the Philippines, Japan, Bali, and Sri Lanka before settling on Thailand, which best suited the story about Eastern philosophy.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The set-jetting phenomenon is growing stronger, dramatically shaping travel preferences worldwide. A staggering 66% of tourists have booked a holiday this year to a destination they spotted in their favourite TV show or film.<\/p>\n","protected":false},"author":20,"featured_media":94023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Set-Jetting: How White Lotus Is Changing Tourism","rank_math_description":"What is set-jetting? Discover how White Lotus and streaming platforms are reshaping global tourism in 2025. Explore top film locations and budget travel tips!","rank_math_focus_keyword":"set-jetting","rank_math_seo_score":""},"categories":[320],"tags":[],"class_list":{"0":"post-187901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-travel"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2025\/03\/set-jetting.jpg","author_info":{"display_name":"Monika Havrdov\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/en\/author\/monika\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/comments?post=187901"}],"version-history":[{"count":3,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187901\/revisions"}],"predecessor-version":[{"id":221860,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187901\/revisions\/221860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media\/94023"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media?parent=187901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/categories?post=187901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/tags?post=187901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}