{"id":187858,"date":"2023-04-01T09:27:23","date_gmt":"2023-04-01T07:27:23","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=187858"},"modified":"2026-06-05T21:06:12","modified_gmt":"2026-06-05T19:06:12","slug":"seo-restart-2023-conference","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/","title":{"rendered":"SEO Restart 2023: Is SEO Dying? Key Takeaways"},"content":{"rendered":"\n<p><em>Disclaimer: This article is an experiment. It was entirely written by <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/how-to-use-chatgpt\/\" target=\"_blank\" data-type=\"post\" data-id=\"59224\" rel=\"noreferrer noopener\">ChatGPT 4<\/a><\/strong>, with images generated in Midjourney v5.<\/em> <em>The speakers&#8217; presentations and photos were used as source material.<\/em> <em>Only one prompt was used per presentation.<\/em> <em>If a speaker&#8217;s PDF was too brief or full of images, they didn&#8217;t make it into this article \ud83d\ude0e<\/em><\/p>\n\n\n\n<p>SEO Restart 2023 focused on AI, content generation, and the evolution of linkbuilding. Four talks stood out to me the most, and I&#8217;ve put together summaries of each one for you here. A big thanks to all the speakers \u2014 it was a brilliant conference!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/seo-restart.jpg\" alt=\"SEO Restart 2023 conference\" class=\"wp-image-59084\" title=\"\"><figcaption class=\"wp-element-caption\">It was absolutely packed!<\/figcaption><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Vaclav_Brynda_Linkbuilding_in_2023_Back_to_Basics\" >V\u00e1clav Brynda: Linkbuilding in 2023: Back to Basics?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#What_Changed_in_2023\" >What Changed in 2023?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Discussions_and_NoFollow_Links\" >Discussions and NoFollow Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Blogging_and_Brand_Mentions\" >Blogging and Brand Mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Topical_and_Technical_Articles\" >Topical and Technical Articles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Quality_Badges\" >Quality Badges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Paid_Articles_and_Guest_Posting\" >Paid Articles and Guest Posting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#What_Does_a_Typical_Day_in_Linkbuilding_Look_Like\" >What Does a Typical Day in Linkbuilding Look Like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#What_Not_to_Forget\" >What Not to Forget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Vojtech_Fiala_Practical_Uses_of_AI_in_SEO_for_Beginners_and_Intermediate_Users\" >Vojt\u011bch Fiala: Practical Uses of AI in SEO for Beginners and Intermediate Users<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Understanding_Your_Target_Audience\" >Understanding Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Identifying_Suitable_Topics\" >Identifying Suitable Topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Content_Hub\" >Content Hub<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Preparing_Article_Structure\" >Preparing Article Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Preparing_FAQs\" >Preparing FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Estimating_User_Intent\" >Estimating User Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Preparing_Metadata\" >Preparing Metadata<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Writing_Regular_Expressions\" >Writing Regular Expressions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Watch_Out_For\" >Watch Out For<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Key_Resources\" >Key Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Conclusion-2\" >Conclusion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Martina_Zrzava_Libricka_Challenges_and_Obstacles_in_the_World_of_SEO_How_to_Overcome_Difficulties_and_Succeed\" >Martina Zrzav\u00e1 Lib\u0159ick\u00e1: Challenges and Obstacles in the World of SEO: How to Overcome Difficulties and Succeed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Hard_Skills_vs_Soft_Skills\" >Hard Skills vs. Soft Skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#How_to_Keep_Up_with_Industry_Developments\" >How to Keep Up with Industry Developments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#One-Woman_Show\" >One-Wo(man) Show<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Balancing_Tasks\" >Balancing Tasks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Building_Trust\" >Building Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#How_to_Stay_Sane\" >How to Stay Sane<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Milan_Zeman_SEO_Done_3_Different_Ways_Case_Studies_with_Real_B2B_Business_Impact\" >Milan Zeman: SEO Done 3 Different Ways: Case Studies with Real B2B Business Impact<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#1_Case_Study_B2B_Lead_Generation\" >1. Case Study: B2B Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#2_Case_Study_The_Highest-Performing_Blog\" >2. Case Study: The Highest-Performing Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#3_Case_Study_Optimising_Acquisition_Costs\" >3. Case Study: Optimising Acquisition Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Conclusion-3\" >Conclusion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Links_to_All_Speakers_and_Their_Presentations\" >Links to All Speakers and Their Presentations:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/loudavymkrokem.cz\/en\/seo-restart-2023-conference\/#Space_for_Links_to_Other_SEO_Restart_Summaries\" >Space for Links to Other SEO Restart Summaries:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vaclav_Brynda_Linkbuilding_in_2023_Back_to_Basics\"><\/span>V\u00e1clav Brynda: <strong>Linkbuilding in 2023: Back to Basics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In today&#8217;s digital world, linkbuilding remains an essential part of any <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/seo-guide\/\" target=\"_blank\" data-type=\"post\" data-id=\"62239\" rel=\"noreferrer noopener\">SEO<\/a><\/strong> strategy. V\u00e1clav Brynda&#8217;s talk explored how linkbuilding strategies have evolved for 2023 and why it might be time to get back to the fundamentals of the discipline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Changed_in_2023\"><\/span>What Changed in 2023?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e1clav Brynda focused on the following key areas of linkbuilding strategies for 2023:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Discussions with brand mentions.<\/li>\n\n\n\n<li>Blogging without the use of artificial intelligence (AI).<\/li>\n\n\n\n<li>Topical and technical articles.<\/li>\n\n\n\n<li>Quality badges.<\/li>\n\n\n\n<li>Paid articles and guest posting.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discussions_and_NoFollow_Links\"><\/span>Discussions and NoFollow Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The value of NoFollow links lies in driving traffic, generating brand mentions, earning organic backlinks, and building domain authority. V\u00e1clav stressed the importance of working through your own accounts, avoiding spammy link-filled posts, and evaluating results after 30 days.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blogging_and_Brand_Mentions\"><\/span>Blogging and Brand Mentions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Blogging serves to generate organic traffic, increase brand awareness, create brand mentions, and build author authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Topical_and_Technical_Articles\"><\/span>Topical and Technical Articles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e1clav recommended focusing on topical and technical articles, which can attract links from genuinely authoritative websites. The key is to leverage your contacts and offer exclusive information or expert-level content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Badges\"><\/span>Quality Badges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quality badges can be earned through reviews, mystery shopping, or by cultivating the right relationships and connections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_Articles_and_Guest_Posting\"><\/span>Paid Articles and Guest Posting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e1clav Brynda emphasised the importance of finding websites with genuine traffic potential and working effectively with editorial teams. He recommended focusing on SEO-driven articles rather than PR pieces, which tend to be more expensive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_a_Typical_Day_in_Linkbuilding_Look_Like\"><\/span>What Does a Typical Day in Linkbuilding Look Like?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e1clav outlined the following methods for acquiring links:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Link exchanges.<\/li>\n\n\n\n<li>Guest posts.<\/li>\n\n\n\n<li>Purchased articles.<\/li>\n\n\n\n<li>Offline linkbuilding.<\/li>\n\n\n\n<li>Interviews.<\/li>\n\n\n\n<li>Sponsorships.<\/li>\n<\/ol>\n\n\n\n<p>It&#8217;s important to acquire links from a variety of sources \u2014 branded anchor text on homepages, naked URLs, and cited articles all play a role. Link exchanges, guest posting, and paid articles remain popular methods, but offline linkbuilding, interviews, and sponsorships also open up new opportunities.<\/p>\n\n\n\n<p>V\u00e1clav also highlighted the importance of 3-way and 4-way link exchanges, which should be implemented with expansions of at least 60 characters \u2014 not just at the point where the link appears. Citations and article updates can add further value for the linking page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/brynda-midjourney.jpg\" alt=\"SEO Restart 2023 - V\u00e1clav Brynda, Midjourney illustration\" class=\"wp-image-59076\" title=\"\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Not_to_Forget\"><\/span>What Not to Forget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e1clav Brynda stressed the importance of continuous improvement and learning from mistakes, as linkbuilding strategies are constantly evolving. Keeping up with current trends and adapting your strategy to the specific needs and goals of each project is essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Linkbuilding is a crucial part of <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/seo-guide\/\" target=\"_blank\" data-type=\"post\" data-id=\"62239\" rel=\"noreferrer noopener\">SEO<\/a><\/strong>, and in 2023 it&#8217;s time to go back to basics \u2014 focusing on valuable content, link diversity, and brand mentions. V\u00e1clav Brynda shared his proven methods and approaches that could serve as inspiration for your own projects. If you&#8217;d like to learn more about his work, you can reach him at <a href=\"mailto:Vasek.Brynda997@gmail.com\">Vasek.Brynda997@gmail.com<\/a> or by phone at 731340322.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vojtech_Fiala_Practical_Uses_of_AI_in_SEO_for_Beginners_and_Intermediate_Users\"><\/span><strong>Vojt\u011bch Fiala:<\/strong> Practical Uses of AI in SEO for Beginners and Intermediate Users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are currently plenty of AI-powered tools available, including OpenAI, ChatGPT for Sheets, Jasper, AIPRM, Adcreative.ai, and more. These tools help with a range of tasks \u2014 from understanding your target audience and identifying suitable topics, to preparing article structures, FAQs, estimating user intent, crafting metadata, and writing regular expressions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Your_Target_Audience\"><\/span><strong>Understanding Your Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI can help you understand your target audience by analysing their needs, interests, and preferences. This enables you to better tailor your website content to meet your visitors&#8217; expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identifying_Suitable_Topics\"><\/span><strong>Identifying Suitable Topics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI can identify the right topics for your articles by focusing on the problems and questions your target audience is searching for. This allows you to create content that&#8217;s both relevant and engaging for your readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Hub\"><\/span><strong>Content Hub<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI can help you build a content hub \u2014 a cohesive body of interconnected content that provides real value to users. This can improve your site&#8217;s SEO and boost its authority in the eyes of search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preparing_Article_Structure\"><\/span><strong>Preparing Article Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI can suggest an optimal article structure that&#8217;s easy to read while incorporating the keywords and phrases that matter for SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preparing_FAQs\"><\/span><strong>Preparing FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI can also assist with creating FAQ sections on your website by analysing the questions and answers most relevant to your target audience. This helps you provide valuable content while simultaneously improving your SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estimating_User_Intent\"><\/span><strong>Estimating User Intent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Artificial intelligence can help estimate user intent by analysing visitor behaviour on your site and identifying patterns. This allows you to better understand what users expect and adapt your content to meet their needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Preparing_Metadata\"><\/span><strong>Preparing Metadata<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI can also help prepare metadata \u2014 titles, descriptions, and keywords that are critical for SEO. Optimising metadata can significantly improve your website&#8217;s visibility in search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Writing_Regular_Expressions\"><\/span><strong>Writing Regular Expressions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Artificial intelligence can simplify the process of writing regular expressions, which can be incredibly useful when analysing and filtering data for SEO purposes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_Out_For\"><\/span><strong>Watch Out For<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When using AI in SEO, it&#8217;s important to be aware of potential pitfalls \u2014 such as relying on external connections, blindly copying and pasting text, working with outdated information, or accepting definitive answers without proper context.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Resources\"><\/span><strong>Key Resources<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to stay up to date with the latest news and trends in AI and SEO, follow key sources such as company profiles on LinkedIn (OpenAI, GenerativeAI, GPTAI) and industry experts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion-2\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI offers a wealth of opportunities for improving SEO strategies, whether you&#8217;re a beginner or an intermediate user. Leveraging artificial intelligence in SEO can help you better understand your target audience&#8217;s needs, identify the right topics, create effective content, and optimise metadata. However, don&#8217;t forget to stay cautious and watch out for potential pitfalls when using AI in your SEO workflow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Martina_Zrzava_Libricka_Challenges_and_Obstacles_in_the_World_of_SEO_How_to_Overcome_Difficulties_and_Succeed\"><\/span>Martina Zrzav\u00e1 Lib\u0159ick\u00e1: Challenges and Obstacles in the World of SEO: How to Overcome Difficulties and Succeed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At SEO Restart, Martina discussed the challenges and obstacles that SEO professionals face in their day-to-day work. Her talk focused on practical solutions that can help you achieve success in the SEO field.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hard_Skills_vs_Soft_Skills\"><\/span>Hard Skills vs. Soft Skills<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hard skills \u2014 such as technical SEO, <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/obsahovy-marketing\/\" target=\"_blank\" data-type=\"post\" data-id=\"57955\" rel=\"noreferrer noopener\">content marketing,<\/a><\/strong> keyword analysis, image optimisation, link building, and more \u2014 are essential for SEO success. On the other hand, soft skills like integrity, reliability, effective communication, teamwork, and problem-solving are equally important for achieving your goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Keep_Up_with_Industry_Developments\"><\/span>How to Keep Up with Industry Developments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO is an ever-changing field, so staying informed is crucial. To keep pace, it&#8217;s important to continuously educate yourself, plan and organise your work, automate processes where possible, and learn to delegate tasks effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"One-Woman_Show\"><\/span>One-Wo(man) Show<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many SEO professionals work solo \u2014 either in-house at companies or as freelancers. It&#8217;s important to find a community of peers where you can share experiences, advice, and support. Additionally, finding a mentor can prove invaluable for your personal and professional growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Balancing_Tasks\"><\/span>Balancing Tasks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Solid project management is key to running successful SEO campaigns. You need a clear task hierarchy, proper resource allocation, and strict deadline adherence. SEO project management also involves providing clear reports for managers and ensuring smooth collaboration between teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_Trust\"><\/span>Building Trust<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trust is fundamental to SEO success. You need to build trust with your clients, colleagues, and managers. This means analysing the organisational structure, finding allies, and developing relationships with key stakeholders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Stay_Sane\"><\/span>How to Stay Sane<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accept the situation<\/strong> Recognise what you can&#8217;t control and focus on what you can.<\/li>\n\n\n\n<li><strong>Plan ahead<\/strong> Create plans and have backup strategies for different scenarios.<\/li>\n\n\n\n<li><strong>Adapt<\/strong> Be flexible and willing to adjust to changes and new situations.<\/li>\n\n\n\n<li><strong>Communicate<\/strong> Maintain open communication with your team and clients.<\/li>\n\n\n\n<li><strong>Keep learning<\/strong> Follow industry trends and continuously educate yourself so you&#8217;re ready for change.<\/li>\n\n\n\n<li><strong>Learn to say no<\/strong> You don&#8217;t have to take on every task or project. Learn to say no when something exceeds your capacity.<\/li>\n\n\n\n<li><strong>Manage your emotions<\/strong> Learn to handle stress and frustration so you can better cope with situations beyond your control.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Milan_Zeman_SEO_Done_3_Different_Ways_Case_Studies_with_Real_B2B_Business_Impact\"><\/span>Milan Zeman: SEO Done 3 Different Ways: Case Studies with Real B2B Business Impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s look at three fascinating case studies from Milan Zeman of mytimi.cz, who shared his perspective on SEO and content marketing. These studies demonstrate how different SEO strategies and tactics can deliver significant results for B2B businesses.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/milan-zeman-midjourney.jpg\" alt=\"SEO Restart 2023 - Milan Zeman, Midjourney illustration\" class=\"wp-image-59079\" title=\"\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Case_Study_B2B_Lead_Generation\"><\/span>1. Case Study: B2B Lead Generation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Goal:<\/strong> Increase organic traffic by 20%.<\/p>\n\n\n\n<p><strong>Strategy:<\/strong> Milan Zeman designed a strategy based on consistent content creation and acquiring 3 to 4 backlinks per month. The core components included opportunity research, keyword analysis, content gap analysis, distributing content to industry, technology, and business websites, and regularly publishing blog articles.<\/p>\n\n\n\n<p><strong>Results:<\/strong> This strategy led to a 33% increase in organic traffic, an 11% rise in conversions, and an 18% decrease in the conversion rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Case_Study_The_Highest-Performing_Blog\"><\/span>2. Case Study: The Highest-Performing Blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Goal:<\/strong> Improve blog metrics.<\/p>\n\n\n\n<p><strong>Strategy:<\/strong> Achieving this goal required several foundational fixes \u2014 repairing the sitemap, resolving 404 errors, optimising metadata, and implementing a linkbuilding system. Beyond that, article fine-tuning was needed, which involved internal linking, creating specialist info boxes, and establishing an article update process.<\/p>\n\n\n\n<p><strong>Results:<\/strong> After implementing these changes, annual visits grew from 60,000 to 150,000, annual leads increased from 67 to 200, monthly newsletter subscribers went from 0 to 20, and the number of first-page keywords jumped from 80 to 500.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Case_Study_Optimising_Acquisition_Costs\"><\/span>3. Case Study: Optimising Acquisition Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Goal:<\/strong> Increase organic traffic, reduce acquisition costs, and achieve a 2x return on investment within 2 years.<\/p>\n\n\n\n<p><strong>Strategy:<\/strong> This included an SEO audit, supporting main service pages through backlinks, optimising meta descriptions, creating educational content across 4 key areas on the website, and establishing a blog publishing schedule. A critical component of the strategy was also improving the conversion performance of product pages.<\/p>\n\n\n\n<p><strong>Results:<\/strong> This strategy delivered remarkable improvements \u2014 organic traffic surged by 173%, customer acquisition costs dropped by 80%, and ROI reached 500%. An interesting side effect was also increased search visibility for unsolicited call-related queries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion-3\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The three case studies presented by Milan Zeman demonstrate that SEO and content marketing can have a real, tangible impact on B2B business. The keys to success are a well-thought-out strategy, consistent content creation and optimisation, and thorough implementation of SEO fundamentals.<\/p>\n\n\n\n<p>These examples show that SEO isn&#8217;t just about driving the highest possible number of visits \u2014 it&#8217;s also about conversions and return on investment. Successful SEO strategies therefore require a holistic view of the entire process and its connections to other aspects of the business.<\/p>\n\n\n\n<p>If you want to improve your B2B business through SEO and content marketing, finding the right partner to help design and implement an effective strategy is essential. We hope these case studies provide you with ideas and inspiration for your own business.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/john-mueller-midjourney.jpg\" alt=\"SEO Restart 2023 - John Mueller in the audience\" class=\"wp-image-59083\" title=\"\"><figcaption class=\"wp-element-caption\">John Mueller even showed up in the audience<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Links_to_All_Speakers_and_Their_Presentations\"><\/span>Links to All Speakers and Their Presentations:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jan Tich\u00fd:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-jan-tichy-keynote-quo-vadis-seo\" target=\"_blank\" rel=\"noopener\">Keynote: Quo vadis SEO?<\/a><\/li>\n\n\n\n<li>Vojt\u011bch Fiala:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-vojtech-fiala-prakticke-vyuziti-ai-v-seo-pro-zacatecniky-i-stredne-pokrocile\" target=\"_blank\" rel=\"noopener\">Practical Uses of AI in SEO for Beginners and Intermediate Users<\/a><\/li>\n\n\n\n<li>Pavel Ungr:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-pavel-ungr-transformace-tvorby-a-optimalizace-obsahu-pomoci-ai-pro-seo-nove-prilezitosti\" target=\"_blank\" rel=\"noopener\">Transforming Content Creation and Optimisation with AI for SEO: New Opportunities<\/a><\/li>\n\n\n\n<li>Luk\u00e1\u0161 Kostka:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-lukas-kostka-ai-a-r-studio-optimalizace-meta-tagu-na-jeden-klik\" target=\"_blank\" rel=\"noopener\">AI and R Studio \u2013 Optimising Meta Tags in One Click!<\/a><\/li>\n\n\n\n<li>Milan Zeman:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-milan-zeman-seo-3-jinak-3-pripadove-studie-s-realnym-dopadem-na-b2b-byznys\" target=\"_blank\" rel=\"noopener\">SEO Done 3 Different Ways: 3 Case Studies with Real B2B Business Impact<\/a><\/li>\n\n\n\n<li>Zden\u011bk Ne\u0161por:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-zdenek-nespor-titanske-weby\" target=\"_blank\" rel=\"noopener\">Titanic Websites<\/a><\/li>\n\n\n\n<li>Radek Kupr:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-radek-kupr-jak-vyuzit-ga4-pro-seo\" target=\"_blank\" rel=\"noopener\">How to Use GA4 for SEO<\/a><\/li>\n\n\n\n<li>Zden\u011bk Dvo\u0159\u00e1k aka Linki:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-zdenek-dvorak-aka-linki-slabiny-ahrefs-jake-jsou-a-co-s-nimi-delat-kdyz-delate-linkbuilding\" target=\"_blank\" rel=\"noopener\">Ahrefs Weaknesses: What Are They and What to Do About Them in Linkbuilding?<\/a><\/li>\n\n\n\n<li>V\u00e1clav Brynda:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-vaclav-brynda-linkbuilding-a-jak-se-zmenily-strategie-na-rok-2023-zpet-ke-korenum\" target=\"_blank\" rel=\"noopener\">Linkbuilding and How Strategies Changed for 2023 \u2013 Back to Basics?<\/a><\/li>\n\n\n\n<li>Richard Kla\u010dko:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-richard-klacko-srovnano-maji-nastroje-spravna-data-o-hledanosti-klicovych-slov\" target=\"_blank\" rel=\"noopener\">Compared \u2013 Do Tools Have Accurate Keyword Search Volume Data?<\/a><\/li>\n\n\n\n<li>Martina Zrzav\u00e1 Lib\u0159ick\u00e1:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-martina-zrzava-libricka-vyzvy-a-prekazky-ve-svete-seo-lidi\" target=\"_blank\" rel=\"noopener\">Challenges and Obstacles in the World of SEO Professionals<\/a><\/li>\n\n\n\n<li>Filip Podstavec, Marek Prokop, Pavel Ungr, Martin Pichl\u00edk:&nbsp;<a href=\"https:\/\/www.slideshare.net\/tastecz\/seo-restart-2023-podstavec-prokop-ungr-pichlik-panelova-diskuze-quo-vadis-ai\" target=\"_blank\" rel=\"noopener\">Panel Discussion: Quo Vadis AI?<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Space_for_Links_to_Other_SEO_Restart_Summaries\"><\/span>Space for Links to Other SEO Restart Summaries:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Disclaimer: This article is an experiment. It was entirely written by ChatGPT 4, with images generated in Midjourney v5. The speakers&#8217; presentations and photos were used as source material. Only one prompt was used per presentation. If a speaker&#8217;s PDF was too brief or full of images, they didn&#8217;t make it into this article \ud83d\ude0e<\/p>\n","protected":false},"author":2,"featured_media":59508,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"SEO Restart 2023: Is SEO Dying? Conference Takeaways","rank_math_description":"Key takeaways from SEO Restart 2023 on AI in SEO, linkbuilding strategies, and content marketing. Discover what's changing in SEO and how to adapt!","rank_math_focus_keyword":"SEO Restart 2023","rank_math_seo_score":""},"categories":[324,787],"tags":[],"class_list":{"0":"post-187858","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-seo"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/seo-restart.jpg","author_info":{"display_name":"Luk\u00e1\u0161 Kone\u010dn\u00fd","author_link":"https:\/\/loudavymkrokem.cz\/en\/author\/lukas-konecny\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/comments?post=187858"}],"version-history":[{"count":3,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187858\/revisions"}],"predecessor-version":[{"id":219230,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187858\/revisions\/219230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media\/59508"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media?parent=187858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/categories?post=187858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/tags?post=187858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}