{"id":187735,"date":"2022-07-22T16:23:05","date_gmt":"2022-07-22T14:23:05","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=187735"},"modified":"2026-06-05T21:05:45","modified_gmt":"2026-06-05T19:05:45","slug":"content-marketing-tips-strategy","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/","title":{"rendered":"30 Content Marketing Tips to Boost Your Strategy"},"content":{"rendered":"\n<p>Back in 1996, Bill Gates famously declared that &#8220;content is king.&#8221; Nearly three decades later, that statement rings truer than ever. <strong>High-quality content marketing is one of the best investments you can make for your brand.<\/strong> It increases brand awareness, builds credibility, and \u2014 most importantly \u2014 <strong>great content marketing tips put into practice will generate more revenue than any paid advertising campaign.<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">A well-crafted blog post<\/a><\/strong> or informational video can keep earning for years without requiring ongoing investment. <strong>Let&#8217;s dive into what content marketing really involves and how to do it effectively.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/tvoreni-kvalitniho-obsahu.jpg\" alt=\"Creating quality content is just one part of content marketing\" class=\"wp-image-57956\" title=\"\"><figcaption class=\"wp-element-caption\">Creating content is just one part of content marketing<\/figcaption><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#What_Is_Content_Marketing\" >What Is Content Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#Types_of_Content_Marketing\" >Types of Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#Why_Should_You_Invest_in_Content_Marketing\" >Why Should You Invest in Content Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#30_Content_Marketing_Tips_for_a_Winning_Strategy\" >30 Content Marketing Tips for a Winning Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#1_Develop_a_Content_Strategy\" >1) Develop a Content Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#2_Set_Realistic_Goals\" >2) Set Realistic Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#3_Define_Your_Brands_Tone_of_Voice\" >3) Define Your Brand&#8217;s Tone of Voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#4_Conduct_a_Content_Audit\" >4) Conduct a Content Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#5_Create_Buyer_Personas\" >5) Create Buyer Personas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#6_Do_a_Competitor_Analysis\" >6) Do a Competitor Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#7_Involve_Your_Customer_Support_Team\" >7) Involve Your Customer Support Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#8_Work_With_Keyword_Research\" >8) Work With Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#9_Prioritise_Content_With_the_Greatest_Business_Potential\" >9) Prioritise Content With the Greatest Business Potential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#10_Keep_a_Functional_Marketing_Calendar\" >10) Keep a Functional Marketing Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#11_Keep_Your_Content_Simple_and_Clear\" >11) Keep Your Content Simple and Clear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#12_Invest_in_Link_Building\" >12) Invest in Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#13_Set_Up_Email_Automations\" >13) Set Up Email Automations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#14_Brainstorm_as_a_Team\" >14) Brainstorm as a Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#15_Update_Your_Existing_Content\" >15) Update Your Existing Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#16_Conduct_Interviews\" >16) Conduct Interviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#17_Create_Webinars\" >17) Create Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#18_Interlink_Your_Content\" >18) Interlink Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#19_Repurpose_One_Piece_of_Content_Across_Multiple_Channels\" >19) Repurpose One Piece of Content Across Multiple Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#20_Spend_Time_on_Your_Headlines\" >20) Spend Time on Your Headlines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#21_Structure_Your_Content\" >21) Structure Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#22_Put_Effort_Into_Metadata_and_Descriptions\" >22) Put Effort Into Metadata and Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#23_Dont_Forget_Quality_Visuals_and_Photos\" >23) Don&#8217;t Forget Quality Visuals and Photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#24_Leverage_User_Reviews\" >24) Leverage User Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#25_Choose_the_Right_Button_Colours\" >25) Choose the Right Button Colours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#26_Be_Honest_About_Negatives_Too\" >26) Be Honest About Negatives Too<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#27_Evaluate_Your_Results\" >27) Evaluate Your Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#28_Monitor_Your_Content_and_Links\" >28) Monitor Your Content and Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#29_Recycle_Your_Content\" >29) Recycle Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-tips-strategy\/#30_Promote_Your_Content_Smartly\" >30) Promote Your Content Smartly<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Content_Marketing\"><\/span><strong>What Is Content Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Content marketing is a marketing strategy <strong>focused on creating, publishing, and distributing relevant, valuable content for a target <a href=\"https:\/\/cs.wikipedia.org\/wiki\/Publikum\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener nofollow\">audience<\/a>.<\/strong> The ultimate goal, of course, is to increase sales or other conversions that the marketer is tracking.<\/p>\n\n\n\n<p>Content marketing encompasses not just the creation of quality content, but also its planning and distribution across all marketing channels.<\/p>\n\n\n\n<p>Content marketing is used to acquire new customers, expand brand awareness, and naturally boost conversions. <strong>Through content marketing, you build a customer base and increase customer loyalty.<\/strong> It&#8217;s also a brilliant tool for establishing brand credibility.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsah-na-tik-tok.jpg\" alt=\"TikTok content creation is increasingly popular\" class=\"wp-image-57957\" title=\"\"><figcaption class=\"wp-element-caption\">TikTok is becoming an increasingly popular platform right now<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Content_Marketing\"><\/span><strong>Types of Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog articles<\/li>\n\n\n\n<li>Informational websites<\/li>\n\n\n\n<li>Product and informational videos<\/li>\n\n\n\n<li>Infographics<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Social media posts<\/li>\n\n\n\n<li>Newsletters<\/li>\n\n\n\n<li>E-books and books<\/li>\n\n\n\n<li>Informational brochures<\/li>\n\n\n\n<li>Influencer marketing (partially)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Invest_in_Content_Marketing\"><\/span><strong>Why Should You Invest in Content Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You might be wondering \u2014 is content marketing really worth the effort? In 2019, we took on a client in the health and nutrition space. Without spending a single penny on PPC or Facebook ads, we managed to drive <strong>50,000 visitors to their website<\/strong> in the first year of creating quality content alone. That&#8217;s modest, sure \u2014 but look at what happened next: in the second year, <strong>traffic jumped to 350,000 visits<\/strong>, and by the third year, the company blog was pulling in <strong>nearly 470,000 visitors<\/strong>. How many blog posts did we produce? Just 2\u20134 per month, sometimes even fewer.<\/p>\n\n\n\n<p>Of course, creating content that actually gets read isn&#8217;t easy. You also need to understand the basics of copywriting, <a href=\"https:\/\/loudavymkrokem.cz\/pruvodce-seo\" target=\"_blank\" data-schema-attribute=\"mentions\" rel=\"noreferrer noopener\">SEO<\/a>, and link building. <strong>Writing a high-quality article is usually just the first of several steps<\/strong> you need to take to lay the groundwork for organic traffic.<\/p>\n\n\n\n<p class=\"has-black-color has-luminous-vivid-amber-background-color has-text-color has-background\">TIP \ud83d\udca1: Want to learn how to write articles that earn money and drive traffic, step by step \u2014 plus get a sample brief for copywriters? <strong><a href=\"https:\/\/www.patreon.com\/posts\/jak-psat-clanky-80195717?utm_medium=clipboard_copy&amp;utm_source=copyLink&amp;utm_campaign=postshare_creator&amp;utm_content=join_link\" target=\"_blank\" rel=\"noopener\">Check it out on our Patreon.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_Content_Marketing_Tips_for_a_Winning_Strategy\"><\/span><strong>30 Content Marketing Tips for a Winning Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creating content sounds simple enough, but if you do it without a clear plan, you can end up spending a fortune on copywriters and social media specialists with nothing to show for it. Here are 30 content marketing tips to keep in mind when building your strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Develop_a_Content_Strategy\"><\/span>1) Develop a Content Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Creating a solid content strategy should be the springboard for effective content marketing.<\/strong> It&#8217;s typically the first thing we build with our clients. For it to work well, it needs input from company leadership, an SEO specialist, and a content marketing specialist.<\/p>\n\n\n\n<p><strong>A content strategy lays out a thematic plan<\/strong> (blog, newsletters, social media), outlines the topics you should cover, and tells you which channels to use for each.<\/p>\n\n\n\n<p><strong>It also includes a publishing calendar<\/strong> with key dates, seasonal topics, and events. With a well-crafted content strategy, you should never find yourself stuck wondering what to write about or what content to create.<\/p>\n\n\n\n<p>If you&#8217;re putting together a content strategy for the first time, tools like <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/how-to-use-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a><\/strong> can also lend a hand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_Realistic_Goals\"><\/span>2) Set Realistic Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>With content marketing, the results of some activities won&#8217;t show up immediately \u2014 it can take several months.<\/strong> While the ultimate goal is usually to increase conversions or traffic, a better initial target is to define the path you want to take rather than fixating on a specific number that would be more guesswork than a realistic estimate.<\/p>\n\n\n\n<p>For example, you might decide that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You want to publish 35 articles according to your thematic plan over the next year,<\/li>\n\n\n\n<li>Create two email automations focused on the core topics of your business,<\/li>\n\n\n\n<li>And produce four informational videos that help people solve the problems they most commonly face.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Define_Your_Brands_Tone_of_Voice\"><\/span>3) Define Your Brand&#8217;s Tone of Voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Tone of voice refers to the way your brand communicates.<\/strong> Smaller companies often overlook this, thinking it&#8217;s unnecessary because <em>everyone already knows how the brand sounds<\/em>.<\/p>\n\n\n\n<p>Setting a consistent communication tone is a foundational pillar of content strategy and is crucial for building a unified brand identity. <strong>A consistent tone of voice should run through customer support, email marketing, social media, and blog posts alike.<\/strong> It helps align your advertising copy with what you write on your website and how you interact with customers. <strong>Everyone in your organisation should know your tone of voice.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nataceni-na-tik-tok.jpg\" alt=\"Tone of voice should be consistent across all channels\" class=\"wp-image-57958\" title=\"\"><figcaption class=\"wp-element-caption\">Your tone of voice should be consistent across all channels<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Conduct_a_Content_Audit\"><\/span>4) Conduct a Content Audit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before you start creating content based on your new strategy, <strong>run a content audit.<\/strong> This means evaluating the content you already have. Find out what&#8217;s working, what just needs a refresh, and what hasn&#8217;t delivered results. A content audit gives you specific recommendations for improving or reworking your texts, videos, social media posts, and web pages. <strong>This will help you work much more efficiently.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_Buyer_Personas\"><\/span>5) Create Buyer Personas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A persona represents your ideal customer. <strong>You need to identify what problems your customer is trying to solve.<\/strong> Where do they typically live, what are their hobbies, what&#8217;s their income, and what do they want your products to deliver? <strong>If you sell a fairly wide range of products, you may have several different personas.<\/strong><\/p>\n\n\n\n<p>You might have passionate mountaineers who research every piece of gear down to the last detail and compare every specification. But you might also have busy city professionals who hit the mountains a few times a year and don&#8217;t want to wade through specs \u2014 they just want to buy the best gear that also looks great.<\/p>\n\n\n\n<p>If you have a wide product range, one of your customer segments might also include those who love the outdoors but need the most affordable gear, whether because they&#8217;re thrifty or simply can&#8217;t justify the cost of premium equipment.<\/p>\n\n\n\n<p><strong>These personas don&#8217;t need to be deeply complex, but they help you step into your typical customers&#8217; shoes. How do you figure them out?<\/strong> By analysing the questions people ask your customer support team, what they search for (via SEO analysis), and even through UX analysis that reveals how they navigate your e-shop or what they look for on your blog. <strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Smartlook\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/smartlook\/\" data-shortcode=\"true\">Smartlook<\/a><\/strong> is a fantastic tool for this.<\/p>\n\n\n\n<p>Marketing textbooks often make persona creation sound like a deep, involved process where you need to imagine your ideal customer&#8217;s dreams, appearance, and wardrobe.<\/p>\n\n\n\n<p>Some people even like to sketch their persona. Sure, go ahead \u2014 but what really matters is knowing <strong>who your customer is (outdoor enthusiast \/ stay-at-home parent) and what problems your typical customer most commonly faces<\/strong> (<em>I have allergies \u2014 what&#8217;s the best air purifier?<\/em>). Where they work may not be relevant (allergy sufferers work in offices, warehouses, and boardrooms alike). Unless, of course, you sell workwear or professional tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Do_a_Competitor_Analysis\"><\/span>6) Do a Competitor Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Competitor analysis doesn&#8217;t just mean browsing your competitors&#8217; websites and social media to see what content they&#8217;re producing. <strong>A thorough competitor analysis also includes an SEO component, typically prepared by an SEO specialist, that tells you which keywords your competitors are ranking for<\/strong> in search engines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Involve_Your_Customer_Support_Team\"><\/span>7) <strong>Involve Your Customer Support Team<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When building your content strategy, make sure to involve your customer support team. This means your <strong>support staff should be logging the questions<\/strong> (along with answers) that people ask \u2014 particularly those whose answers can&#8217;t be found on your website. It&#8217;s also worth tracking frequently asked questions (though we don&#8217;t mean things like &#8220;when will my parcel arrive&#8221;).<\/p>\n\n\n\n<p>Both types of queries can uncover interesting topics for content creation, and <strong>sometimes they even reveal poor website structure.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Work_With_Keyword_Research\"><\/span>8) <strong>Work With Keyword Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Keyword research is a content strategist&#8217;s best friend.<\/strong> Just keep in mind that whoever works with the keyword data should understand how to use it and how it was compiled.<\/p>\n\n\n\n<p>&#8220;We had keyword research done by this SEO specialist, but it was a complete waste of money&#8221; \u2014 that&#8217;s the kind of review you&#8217;ll find online, and it&#8217;s exactly why some SEO specialists, ourselves included, refuse to deliver <strong>keyword research without a training session<\/strong> on how to use it.<\/p>\n\n\n\n<p>Getting a list of keywords related to your business from an SEO specialist is just the starting point. <strong>Simply stuffing them everywhere on your site probably won&#8217;t make any difference.<\/strong><\/p>\n\n\n\n<p><strong>After keyword research, you need to develop a content plan and a publishing schedule.<\/strong> The content plan may include suggestions on where and how to incorporate keywords (for example, by rewriting product descriptions), <strong>while the publishing schedule tells you which topics to cover in articles or video content.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsahovy-marketing-instagram.jpg\" alt=\"Social media is just one distribution channel for content marketing\" class=\"wp-image-57959\" title=\"\"><figcaption class=\"wp-element-caption\">Social media is just one distribution channel for content marketing<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Prioritise_Content_With_the_Greatest_Business_Potential\"><\/span>9) Prioritise Content With the Greatest Business Potential<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When creating content, always remember to prioritise the topics that can generate the most revenue.<\/p>\n\n\n\n<p>Choose based on three criteria. If you&#8217;re creating content to sell products, the primary criterion should be <strong>profit margin (how much you earn per sale)<\/strong>.<\/p>\n\n\n\n<p><strong>The second is search volume for relevant keywords<\/strong>, and the third factor is <strong>how competitive the topic is<\/strong>. Or, as an SEO specialist would put it: &#8220;How difficult is it to rank for this particular phrase?&#8221; In other words, how strong is the content your competitors have already published on this topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Keep_a_Functional_Marketing_Calendar\"><\/span>10) <strong>Keep a Functional Marketing Calendar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s essential to have a <strong>functional<\/strong> marketing calendar. Personally, after years of working in this field, the tool that&#8217;s served me best is a marketing calendar in Google Sheets. I have a slightly different version for each client, tailored to their needs. The key is that everyone on the team can understand it.<\/p>\n\n\n\n<p>I&#8217;ve tried several \u2014 perhaps even dozens \u2014 of paid tools before ultimately coming back to good old shared spreadsheets. <strong>I&#8217;ve been using them since at least 2017 and have gradually moved all my marketing activities into them.<\/strong><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\">\ud83d\udca1 You can create your marketing calendar (content plan) from scratch, or save 1\u20132 hours and download the template <a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>we&#8217;ve prepared for you<\/strong><\/a>.<\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-df1c3cd7-eb54-47b5-92b5-5d835d8d123b\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/form.simpleshop.cz\/RL8g\/buy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ff0000; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-radius: 10px; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\"><strong>Buy the calendar template for \u20ac2.50<\/strong>(the price of one \u2615\ufe0f) <\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Keep_Your_Content_Simple_and_Clear\"><\/span>11) Keep Your Content Simple and Clear<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even if you&#8217;re an expert in your field, <strong>never forget that whatever you create<\/strong> \u2014 whether it&#8217;s a blog post, video, or podcast \u2014 should be understandable to everyone. Create content like a <strong>journalist: clear and straightforward, so that anyone can grasp your message.<\/strong> Keep this in mind every single time you produce content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Invest_in_Link_Building\"><\/span>12) Invest in Link Building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Link building is the practice of acquiring links to your website from other websites. <strong>In SEO jargon, these are called backlinks.<\/strong><\/p>\n\n\n\n<p>Earning backlinks from high-quality websites can pass authority to your site and help you rank higher on search engine results pages (SERPs).<\/p>\n\n\n\n<p><strong>Advanced link building often requires hiring a specialist<\/strong>, but you can secure plenty of links on your own.<\/p>\n\n\n\n<p><strong>Sometimes it&#8217;s as simple as reaching out to your suppliers and asking if they can add a link with your logo to their website.<\/strong> You can also provide content for other websites in exchange for backlinks.<\/p>\n\n\n\n<p><strong>Link building is extremely important for search engines because Google and Bing (among others) use backlinks to assess which pages are relevant and trustworthy.<\/strong> The more authoritative pages can then rank higher in search results.<\/p>\n\n\n\n<p>However, be cautious when hiring a link builder. <strong>Some link-building tactics provide zero benefit<\/strong> and can actually harm your site&#8217;s performance in search engines. Search engines can detect artificially created backlinks to a certain extent, and their official guidelines recommend against actively acquiring links. Fortunately, <strong>a good SEO specialist can assess this for you.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Set_Up_Email_Automations\"><\/span>13) Set Up Email Automations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email remains one of the most powerful remarketing tools out there. <strong>For our clients with 60,000\u201370,000 contacts in their database, we can easily generate monthly revenue well above \u20ac40,000 through email marketing alone.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"239\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ecomail-automatizace.png\" alt=\"Example of a name day email automation in Ecomail\" class=\"wp-image-57995\" title=\"\"><figcaption class=\"wp-element-caption\">Example of a name day automation in <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>With email automations, you can take things even further.<\/strong><\/p>\n\n\n\n<p>If you sell vinyl records, for instance, you could create an email automation for fans of 70s music (specifically those who&#8217;ve already purchased this type of music from you), sending them interesting facts about Led Zeppelin, Pink Floyd, The Who, and Queen. Alongside the engaging content \u2014 period photographs, behind-the-scenes stories, and even stats \u2014 you&#8217;d also include tips on vinyl records they can buy.<\/p>\n\n\n\n<p>You can build <strong>dozens of email sequences<\/strong> like this. If you sell garden tools, you can send seasonal tips on how to care for the garden.<\/p>\n\n\n\n<p><strong>The beauty of email automations is that once you set them up properly, they run virtually forever.<\/strong> We&#8217;ve tested numerous mailing tools, and among the best are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mailchimp<\/strong> (a solid all-rounder),<\/li>\n\n\n\n<li><strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Ecomail\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/ecomail\/\" data-shortcode=\"true\">Ecomail<\/a><\/strong> (great for the European market),<\/li>\n\n\n\n<li><strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Mailerlite\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/mailerlite\/\" data-shortcode=\"true\">MailerLite<\/a><\/strong> (especially good for bloggers),<\/li>\n\n\n\n<li>and <strong><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Activecampaign\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/activecampaign-2\/\" data-shortcode=\"true\">ActiveCampaign<\/a><\/strong>, which is excellent too, though it can be quite robust for smaller businesses.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Brainstorm_as_a_Team\"><\/span>14) Brainstorm as a Team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As the saying goes, two heads are better than one \u2014 and <strong>your employees and colleagues are a goldmine of topics and insights.<\/strong> During regular team meetings, discuss the topics planned for the coming month and invite opinions. Encourage your colleagues and team members to get involved in brainstorming content ideas. <strong>You&#8217;ll be surprised at how many article and video ideas suddenly surface.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Update_Your_Existing_Content\"><\/span>15) <strong>Update Your Existing Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Some topics will be more crucial for your business than others. Focus on those, and <strong>if your content isn&#8217;t performing, try updating it.<\/strong> Did you write a guide on how to fix a washing machine a year ago, but nobody&#8217;s reading it?<\/p>\n\n\n\n<p>Try refreshing it. <strong>Run a competitor analysis, review the keyword research with an SEO specialist, and get advice on what you could improve.<\/strong><\/p>\n\n\n\n<p>Perhaps your guide is too brief, has an unappealing headline, or your competitors simply have far more backlinks pointing to their version.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Conduct_Interviews\"><\/span>16) Conduct Interviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you&#8217;re running low on topic ideas, start doing interviews with people in your industry. You can also interview your own employees.<\/p>\n\n\n\n<p><strong>If you sell outdoor clothing, for example, you could interview one of your cycling experts about what to look for when choosing a tent<\/strong>, sleeping bag, and other gear for a multi-day bikepacking trip.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.nanospace.cz\/nanopodcast-od-nanospace\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"948\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nanopodcast-nanospace.png\" alt=\"Nanopodcast from nanospace.cz \u2013 a podcast about nanotechnology\" class=\"wp-image-57994\" title=\"\"><\/a><figcaption class=\"wp-element-caption\">An example from our project nanospace.cz \u2014 we run a podcast about nanotechnology<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Create_Webinars\"><\/span>17) Create Webinars<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Do you have a digital product \u2014 like an online course? <strong>Host webinars where you teach people one chapter from the course, for example.<\/strong> Always pick one of the most compelling topics to attract the largest audience possible. <strong>Record your webinar with a quality camera and microphone so you can repurpose the content on YouTube later.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Interlink_Your_Content\"><\/span>18) Interlink Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whatever type of content you create, don&#8217;t forget to include links to other relevant pages, articles, and products. If you&#8217;re writing about how to choose a tent and you have an e-shop selling tents, make sure to link from your products to that article. Don&#8217;t forget to add links within the article to other relevant pieces too \u2014 like a guide to choosing a sleeping bag or a fascinating interview with someone who climbed Mount Everest.<\/p>\n\n\n\n<p>Likewise, from a video about choosing a tent, always link not just to your tents but also to any related article. <strong>Some people watch the video but then want to read more.<\/strong> And of course, the reverse is true as well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1379\" height=\"411\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/souvisejici-clanky.png\" alt=\"Example of interlinked content on a product detail page\" class=\"wp-image-57993\" title=\"\"><figcaption class=\"wp-element-caption\">Example of interlinked content on a product detail page on our e-shop www.nanospace.cz<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Repurpose_One_Piece_of_Content_Across_Multiple_Channels\"><\/span>19) Repurpose One Piece of Content Across Multiple Channels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Written a detailed article about how to replace a vacuum filter? <strong>Don&#8217;t forget to turn that content into a video as well. You could also create a simple photo-based graphic for Pinterest.<\/strong> Then you might shorten the article into an email automation for everyone who&#8217;s purchased that vacuum, <strong>timed to land in their inbox exactly when it&#8217;s time to replace the filter.<\/strong><\/p>\n\n\n\n<p><br>If you&#8217;ve written an article on <em>how to save money while travelling<\/em>, <strong>you can turn the text into a video, record an audio version for a podcast<\/strong>, and then cut the video into shorter clips for social media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Spend_Time_on_Your_Headlines\"><\/span>20) Spend Time on Your Headlines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The title of a video, article, or email (subject line) is the very first thing people notice. That&#8217;s why it&#8217;s extremely important to <strong>craft a headline<\/strong> that grabs attention. Instead of &#8220;<em>Summer Tents<\/em>,&#8221; try using a verb or a number in your headline \u2014 for example, &#8220;<em>10 Tips for Choosing the Perfect Summer Tent.<\/em>&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Structure_Your_Content\"><\/span>21) Structure Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether you&#8217;re creating a social media post, blog article, or video, always aim to structure your content well.<\/p>\n\n\n\n<p><strong>On social media, you can use emojis for this.<\/strong> In articles, <strong>don&#8217;t forget a table of contents<\/strong>, and on YouTube, use <strong>video chapters.<\/strong><\/p>\n\n\n\n<p>In Facebook groups and on your website, you can also <strong>use bold text<\/strong> to make content more scannable for readers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/nataceni-videi.jpg\" alt=\"One piece of content can be repurposed across multiple channels\" class=\"wp-image-57960\" title=\"\"><figcaption class=\"wp-element-caption\">One piece of content can be used across multiple channels<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Put_Effort_Into_Metadata_and_Descriptions\"><\/span>22) <strong>Put Effort Into Metadata and Descriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Writing a quality article, creating an infographic, shooting a photo series, or producing a video is really just the first part of the job.<\/strong> The tasks that follow often take even longer.<\/p>\n\n\n\n<p><strong>For articles, never forget to fill in the social sharing fields on your website.<\/strong> For photos, take time to name image files according to what they depict and add alt descriptions.<\/p>\n\n\n\n<p>On social media, use relevant hashtags and location tags. On YouTube, don&#8217;t forget to add cards and other <a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Elements Hotel&amp;Spa\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/elements-hotelspa\/\" data-shortcode=\"true\">elements<\/a> that help interlink your content.<\/p>\n\n\n\n<p>It might seem like tedious work, and it probably annoys many of you \u2014 but <strong>these are precisely the details that can make a difference in search engine rankings.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"578\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/priklad-vyplneni-seo-metadat.png\" alt=\"Example of filled-in SEO metadata for an article in WordPress\" class=\"wp-image-57997\" title=\"\"><figcaption class=\"wp-element-caption\">Example of filled-in metadata for an article in WordPress<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Dont_Forget_Quality_Visuals_and_Photos\"><\/span>23) <strong>Don&#8217;t Forget Quality Visuals and Photos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you&#8217;ve prepared <strong>great content, make sure you also create compelling visuals<\/strong> to go with it. This means preparing a <strong>cover image for your YouTube video<\/strong>, a <strong>featured image for your article<\/strong>, and images optimised for sharing on social media.<\/p>\n\n\n\n<p><strong>Don&#8217;t forget to break up longer articles and guides with quality photographs<\/strong> \u2014 this is standard practice nowadays, and without it, your content may not perform as well as it should. Over the past year, <strong>Instagram has dominated social media, and Pinterest is one of the fastest-growing platforms<\/strong> \u2014 both channels that thrive on strong visuals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Leverage_User_Reviews\"><\/span>24) <strong>Leverage User Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Do you have glowing reviews for your services or products? <strong>Use them in articles, email marketing, and social media posts.<\/strong> Reviews also work brilliantly in ads and Pinterest pins.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1436\" height=\"421\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vypis-recenzi-uzivatelu.png\" alt=\"Example of displaying user reviews on an e-shop homepage\" class=\"wp-image-58002\" title=\"\"><figcaption class=\"wp-element-caption\">Example of displaying user reviews on an e-shop homepage<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_Choose_the_Right_Button_Colours\"><\/span>25) Choose the Right Button Colours<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I&#8217;ll keep this simple: <strong>if you&#8217;re adding a call-to-action button to an article or email<\/strong> (e.g. &#8220;Buy Now&#8221; or &#8220;Read More&#8221;), make it red.<\/p>\n\n\n\n<p><strong>According to every study we&#8217;ve come across, red significantly outperforms other colours.<\/strong> When your designer is working on your brand identity, make sure they create an ideal shade of red that complements your brand colours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_Be_Honest_About_Negatives_Too\"><\/span>26) <strong>Be Honest About Negatives Too<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Do your services have downsides? Is there something users should watch out for when using your product? <strong>Don&#8217;t shy away from the negatives when creating content.<\/strong> People appreciate honesty about a product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_Evaluate_Your_Results\"><\/span>27) Evaluate Your Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As we mentioned earlier, <strong>some activities won&#8217;t show results for several months.<\/strong> So if you&#8217;ve started creating content for your website, <strong>wait at least six months before evaluating its effectiveness.<\/strong><\/p>\n\n\n\n<p>Email sequences are a different story \u2014 there, it depends more on <strong>the size of your database, or whether you decide to promote the content through PPC advertising.<\/strong> If you find that you&#8217;ve written 20 articles but only three are driving meaningful traffic to your site, that&#8217;s perfectly normal.<\/p>\n\n\n\n<p>Just make sure to audit the underperforming articles and try to optimise them. <strong>Consistent, dedicated effort always pays off in the long run.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28_Monitor_Your_Content_and_Links\"><\/span>28) <strong>Monitor Your Content and Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are <strong>tools that can help you check whether your pages contain broken links.<\/strong> Even so, you should periodically review older content and update it where needed. <strong>You can do this as part of your regular content interlinking routine.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29_Recycle_Your_Content\"><\/span>29) Recycle Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keep track of which content performed well and don&#8217;t be afraid to recycle it \u2014 <strong>whether in email campaigns or on social media.<\/strong><\/p>\n\n\n\n<p>Very few people remember content they saw on social media a year ago, and if it was successful, there&#8217;s no need to reinvent the wheel. For your own peace of mind, you can tweak it slightly. <strong>But never write a brand-new article on the same topic \u2014 instead, expand and improve the original.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_Promote_Your_Content_Smartly\"><\/span>30) Promote Your Content Smartly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Written a brilliant piece about how to choose a lawnmower, but can&#8217;t wait until winter for it to start ranking? Don&#8217;t beat yourself up for not writing it last winter \u2014 <strong>instead, coordinate with a PPC specialist to start promoting it now.<\/strong><\/p>\n\n\n\n<p>Sure, that means the traffic won&#8217;t be free, <strong>but for content that has the potential to generate revenue, paid promotion makes perfect sense.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 Why you should invest in content creation \u2705 How to create content that brings in customers \u2705 Tips for improving and planning your content marketing strategy<\/p>\n","protected":false},"author":3,"featured_media":58016,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"30 Content Marketing Tips to Boost Your Strategy","rank_math_description":"Discover 30 actionable content marketing tips to grow your brand, drive traffic, and increase conversions. Start building your content strategy today!","rank_math_focus_keyword":"content marketing tips","rank_math_seo_score":""},"categories":[324],"tags":[],"class_list":{"0":"post-187735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2022\/07\/30-tipu-jak-na-obsahovy-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/en\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/comments?post=187735"}],"version-history":[{"count":3,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187735\/revisions"}],"predecessor-version":[{"id":217915,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187735\/revisions\/217915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media\/58016"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media?parent=187735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/categories?post=187735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/tags?post=187735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}