{"id":187535,"date":"2017-12-08T15:54:36","date_gmt":"2017-12-08T14:54:36","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/?p=187535"},"modified":"2026-06-05T21:05:00","modified_gmt":"2026-06-05T19:05:00","slug":"social-media-planning-template","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/","title":{"rendered":"How to Create a Social Media Planning Schedule? Download Our Template"},"content":{"rendered":"\n<p>Are you working as a social media manager or trying to grow your business online? Then you should be using a social media planning schedule, because consistency is everything. <strong>Download our ready-made template below!<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#How_to_Manage_Social_Media_Like_a_Pro\" >How to Manage Social Media Like a Pro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#What_Should_a_Social_Media_Planning_Template_Include\" >What Should a Social Media Planning Template Include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#How_Far_Ahead_Should_You_Plan\" >How Far Ahead Should You Plan?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#Keep_Your_Spreadsheet_Clean_and_Practical\" >Keep Your Spreadsheet Clean and Practical<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#Work_Continuously_Plan_in_Batches\" >Work Continuously, Plan in Batches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#Best_Social_Media_Planning_Tools_in_2025\" >Best Social Media Planning Tools in 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#Buy_Our_Template_and_Save_Time\" >Buy Our Template and Save Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#More_Articles_for_Beginners_and_Pros_in_Online_Marketing\" >More Articles for Beginners and Pros in Online Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#Kolik_stoji_vzor_publikacniho_planu_na_socialni_site\" >Kolik stoj\u00ed vzor publika\u010dn\u00edho pl\u00e1nu na soci\u00e1ln\u00ed s\u00edt\u011b?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#Ziskam_publikacni_plan_okamzite_po_zaplaceni\" >Z\u00edsk\u00e1m publika\u010dn\u00ed pl\u00e1n okam\u017eit\u011b po zaplacen\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-planning-template\/#Existuje_nastroj_na_planovani_na_socialni_site_ZDARMA\" >Existuje n\u00e1stroj na pl\u00e1nov\u00e1n\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b ZDARMA?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Manage_Social_Media_Like_a_Pro\"><\/span>How to Manage Social Media Like a Pro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whether you&#8217;re creating posts on <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_media\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a><\/strong> just for your own blog or for a large company, a content planning schedule is essential for anyone looking to take their online presence to the next level. Also check out our <a href=\"https:\/\/loudavymkrokem.cz\/en\/social-media-content-tips\/\">tips on how to create content for social media.<\/a><\/p>\n\n\n\n<p><strong>A social media planning schedule lets you think long-term, optimise the content you publish, and becomes an invaluable tool when evaluating individual campaigns.<\/strong> For bloggers, it helps build discipline, and for small businesses, it keeps communication on track.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"289\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsahovy-plan-vzor.png\" alt=\"social media planning template example\" class=\"wp-image-57974\" title=\"\"><figcaption class=\"wp-element-caption\">A sample social media planning template we use across all our clients and projects.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Should_a_Social_Media_Planning_Template_Include\"><\/span>What Should a Social Media Planning Template Include?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your social media plan should stem from a <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/content-marketing-plan-tips\/\" data-type=\"post\" data-id=\"58207\">content strategy<\/a>, which is typically created on a yearly basis.<\/strong> This overarching strategy is then broken down into content plans for each individual distribution channel.<\/p>\n\n\n\n<p>Your publishing schedule flows from there. <strong>I personally recommend combining your monthly publishing schedule and your yearly content plan into a single spreadsheet<\/strong> \u2014 simply for practical reasons, so you don&#8217;t have to jump between multiple tabs and marketing documents.<\/p>\n\n\n\n<p>At a minimum, your social media content planning template should include the date <strong>when a post will be published, the content going out on social media (text + image), and the platform<\/strong> where you&#8217;ll be posting it.<\/p>\n\n\n\n<p>It&#8217;s also handy to have a column indicating whether a post has been scheduled, and for managers, it&#8217;s worth adding a space for approvals.<\/p>\n\n\n\n<p><strong>Personally, I no longer include a specific posting time in my publishing schedule because I use <a href=\"https:\/\/loudavymkrokem.cz\/en\/best-social-media-management-tools\/\" data-type=\"post\" data-id=\"58067\">social media planning tools<\/a> that automatically recommend the best time to post.<\/strong> However, if you&#8217;re not using any tools, it&#8217;s a good idea to log posting times so you can evaluate performance later on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Far_Ahead_Should_You_Plan\"><\/span><strong>How Far Ahead Should You Plan?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It depends on the project \u2014 <strong>some people plan a month ahead, others just a week<\/strong>. The key is to plan consistently. If you go with weekly planning, make sure your plan is done every Sunday, no exceptions. For freelancers, discipline is crucial, and this simple system can help you stay on track.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"250\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/obsah-na-socialni-site.png\" alt=\"social media content planning template spreadsheet\" class=\"wp-image-57975\" title=\"\"><figcaption class=\"wp-element-caption\">Prepare your monthly content plan within a single spreadsheet<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Spreadsheet_Clean_and_Practical\"><\/span>Keep Your Spreadsheet Clean and Practical<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many marketers colour-code Sundays or Mondays for easier navigation within the spreadsheet. I personally go with Sundays. Don&#8217;t rush the setup \u2014 you&#8217;ll be using this template for years. Make sure to add dropdown menus and format everything according to the type of data in each cell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Work_Continuously_Plan_in_Batches\"><\/span><strong>Work Continuously, Plan in Batches<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the Text field, enter the post copy exactly as you want it to appear on your chosen social media platform. If the post includes an image or video, add a link to the media file \u2014 or its file name if it&#8217;s not yet online \u2014 in the second column.<\/p>\n\n\n\n<p>The &#8220;Approved&#8221; column is for those who need content signed off by a manager or client. The easiest way to share the spreadsheet with your team is to work in Google Sheets \u2014 it&#8217;s collaborative, free, and accessible from anywhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Social_Media_Planning_Tools_in_2025\"><\/span>Best Social Media Planning Tools in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;re a professional or simply need to speed up your workflow, social media planning tools are a must. But why exactly?<\/p>\n\n\n\n<p><strong>From a single dashboard, you can schedule posts across all your social media platforms, view everything in a handy calendar, and \u2014 most importantly \u2014 access built-in analytics that help you evaluate performance.<\/strong><\/p>\n\n\n\n<p>And you can look back months into the past. Below are some of the most popular options, most of which offer a free trial lasting 7\u201330 days. I&#8217;d recommend testing several before committing to a paid plan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buffer,<\/li>\n\n\n\n<li>Hootsuite,<\/li>\n\n\n\n<li>Loomly,<\/li>\n\n\n\n<li>Zoho Social,<\/li>\n\n\n\n<li>Sprout Social,<\/li>\n\n\n\n<li>Later,<\/li>\n\n\n\n<li><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Social Bee\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/social-bee\/\" data-shortcode=\"true\">SocialBee<\/a>,<\/li>\n\n\n\n<li>Sendible,<\/li>\n\n\n\n<li>Semrush,<\/li>\n\n\n\n<li>Tweetdeck,<\/li>\n\n\n\n<li>ContentCal \u2013 Adobe Express,<\/li>\n\n\n\n<li><a class=\"thirstylink\" rel=\"nofollow\" target=\"_blank\" title=\"Planoly\" href=\"https:\/\/loudavymkrokem.cz\/en\/doporucujeme\/planoly\/\" data-shortcode=\"true\">Planoly<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>You can read our full article on the best social media planning tools <strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/best-social-media-management-tools\/\" data-type=\"post\" data-id=\"58067\">here<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buy_Our_Template_and_Save_Time\"><\/span>Buy Our Template and Save Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Building a social media calendar template in Excel or Google Sheets from scratch will take you 1\u20132 hours, depending on how comfortable you are with spreadsheets. If you&#8217;d rather skip the setup and start creating content straight away, we&#8217;ve prepared a <a href=\"https:\/\/form.simpleshop.cz\/39kW\/buy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ready-made template in both Excel and Google Docs<\/strong><\/a>.<\/p>\n\n\n\n<p>The plan is set up so you can start using it right away with minimal tweaks. \u263a\ufe0f<\/p>\n\n\n<div style=\"gap: 20px;\" class=\"align-button-center ub-buttons orientation-button-row ub-flex-wrap wp-block-ub-button\" id=\"ub-button-261c3251-56fc-4aec-92b7-45b5bdb10fb5\"><div class=\"ub-button-container\">\n\t\t\t<a href=\"https:\/\/form.simpleshop.cz\/39kW\/buy\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"ub-button-block-main   ub-button-flex\" role=\"button\" style=\"--ub-button-background-color: #ff0000; --ub-button-color: #ffffff; --ub-button-border: none; --ub-button-hover-background-color: #313131; --ub-button-hover-color: #ffffff; --ub-button-hover-border: none; padding-top: 10px; padding-right: 10px; padding-bottom: 10px; padding-left: 10px; border-radius: 10px; \">\n\t\t\t\t<div class=\"ub-button-content-holder\" style=\"flex-direction: row\">\n\t\t\t\t\t<span class=\"ub-button-block-btn\"><strong>Buy the template for \u20ac2.50<\/strong>(the price of one \u2615\ufe0f) <\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_Articles_for_Beginners_and_Pros_in_Online_Marketing\"><\/span>More Articles for Beginners and Pros in Online Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/seo-guide\/\" data-type=\"post\" data-id=\"62239\">SEO Made Simple \u2014 A Complete Guide<\/a><\/strong>.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/loudavymkrokem.cz\/en\/email-marketing-tips\/\" data-type=\"post\" data-id=\"59374\">Email Marketing Tips That Generate Millions.<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.patreon.com\/posts\/vydelavejte-82339373\" target=\"_blank\" rel=\"noreferrer noopener\">How to Get Started with Affiliate Marketing.<\/a><\/strong><\/li>\n<\/ul>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1688318750687\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Kolik_stoji_vzor_publikacniho_planu_na_socialni_site\"><\/span>Kolik stoj\u00ed vzor publika\u010dn\u00edho pl\u00e1nu na soci\u00e1ln\u00ed s\u00edt\u011b?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Vzor stoj\u00ed 59 K\u010d, tedy m\u00e9n\u011b ne\u017e jedna k\u00e1va v Praze. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1688318780780\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Ziskam_publikacni_plan_okamzite_po_zaplaceni\"><\/span>Z\u00edsk\u00e1m publika\u010dn\u00ed pl\u00e1n okam\u017eit\u011b po zaplacen\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ano, p\u0159ijde v\u00e1m do e-mailu. \u263a\ufe0f<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1688318989076\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Existuje_nastroj_na_planovani_na_socialni_site_ZDARMA\"><\/span>Existuje n\u00e1stroj na pl\u00e1nov\u00e1n\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b ZDARMA?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Tweetdeck na pl\u00e1nov\u00e1n\u00ed na Twitteru je ZDARMA a pro pl\u00e1nov\u00e1n\u00ed na FB a IG m\u016f\u017eete pou\u017e\u00edvat Meta Creative Studio p\u0159\u00edmo od Facebooku. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Are you a social media manager, trying to grow your blog, or building a successful Instagram? Then you need our social media planning template!<\/p>\n","protected":false},"author":3,"featured_media":58000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"Social Media Planning Template: Free Guide + Download","rank_math_description":"Learn how to create a social media planning schedule that keeps you consistent. Download our ready-made template and start posting like a pro today!","rank_math_focus_keyword":"social media planning","rank_math_seo_score":""},"categories":[324],"tags":[],"class_list":{"0":"post-187535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2017\/12\/7.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/en\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/comments?post=187535"}],"version-history":[{"count":3,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187535\/revisions"}],"predecessor-version":[{"id":219235,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/posts\/187535\/revisions\/219235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media\/58000"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/media?parent=187535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/categories?post=187535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/en\/wp-json\/wp\/v2\/tags?post=187535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}