Google releases several algorithm updates each year that impact website performance in search results. Some updates barely cause a ripple, while others send shockwaves through the industry. The September 2023 Helpful Content Update (HCU) was firmly in the latter camp \u2014 and it has major implications for SEO content writing going forward.<\/p>\n\n\n\n
The HCU signals where Google is heading long-term when it comes to evaluating websites, and it’s such a fundamental shift that I decided to do a deep-dive analysis. I went through dozens of reports from international SEO specialists to figure out which elements<\/a> and practices Google now prioritises most \u2014 and what you should focus on when building and writing for your site<\/strong>. Because the changes are truly significant, I’ve put together this article (which I’ll update regularly) covering everything we know about HCU.<\/p>\n\n\n\n The HCU was announced by Google on 14 September 2023, and the rollout was completed on 28 September 2023. The biggest impact was seen in international SERPs, though UK and other local search results were also noticeably affected.<\/em><\/p>\n\n\n\n If you’re involved in optimising websites for search engines or building sites for monetisation, this article will be a valuable resource. Let’s dive in!<\/p>\n\n\n\n