{"id":426236,"date":"2026-09-18T07:52:19","date_gmt":"2026-09-18T05:52:19","guid":{"rendered":"https:\/\/loudavymkrokem.cz\/e-mail-marketing-strategi\/"},"modified":"2026-09-18T07:52:19","modified_gmt":"2026-09-18T05:52:19","slug":"e-mail-marketing-strategi","status":"publish","type":"post","link":"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/","title":{"rendered":"18 tips til e-mail marketing, der kan tjene millioner"},"content":{"rendered":"\n<!-- lk-tldr -->\n<div class=\"lk-tldr\" style=\"background:#f7f5f0;border-left:4px solid #c39f76;border-radius:0 10px 10px 0;padding:14px 18px;margin:0 0 26px;font-size:15px;line-height:1.65;\"><strong style=\"display:block;font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:#a9885a;margin-bottom:5px;\">Kort fortalt<\/strong>Effektiv <strong>e-mail marketing<\/strong> bygger p\u00e5 18 konkrete trin \u2013 fra valg af det rette v\u00e6rkt\u00f8j (forfatterne har bedst erfaring med <strong>Ecomail<\/strong>, hvor 30.000 kontakter koster ca. 1.150 kr. om m\u00e5neden) over automatisering af forladt kurv, der hos \u00e9n kunde reddede over 1.100 ordrer p\u00e5 et \u00e5r, til segmentering, personalisering, A\/B-test og sletning af inaktive kontakter. Hos agenturets kunder udg\u00f8r <strong>e-mail marketing<\/strong> 15-30 % af den samlede oms\u00e6tning, og hos en webshop med 40.000 aktive kunder kan det generere tocifrede millionbel\u00f8b i oms\u00e6tning. Vigtige taktikker inkluderer aktionsord og tal i emnelinjen, emojis (kan \u00f8ge open rate med op til 57 %), r\u00f8de CTA-knapper og reaktiveringskampagner for kunder, der ikke har k\u00f8bt i over et halvt til et helt \u00e5r.<\/div>\n<!-- \/lk-tldr -->\n\n\n\n<p class=\"wp-block-paragraph\">Selvom e-mail marketing ikke er lige s\u00e5 sexet og trendy som fx <strong><a href=\"https:\/\/loudavymkrokem.cz\/kolik-si-vydelaji-influenceri\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a><\/strong>, viser <strong>e-mail marketing<\/strong> sig stadig som <strong>et af de mest stabile og indtjenende v\u00e6rkt\u00f8jer, som enhver virksomhed eller et brand b\u00f8r investere i.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvorfor? E-mail er en af de bedste og billigste m\u00e5der at kommunikere med dine kunder p\u00e5. N\u00e5r vi kigger p\u00e5 statistikkerne hos vores kunder, er <strong>e-mail marketing det mest effektive remarketingv\u00e6rkt\u00f8j p\u00e5 lang sigt<\/strong> \u2013 det koster kun vores tid og tjener kunderne millioner hver m\u00e5ned.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aadcf639fd06&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aadcf639fd06\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/email-marketing.jpg\" alt=\"e-mail marketing gjort enkelt\" class=\"wp-image-58290\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah \u010dl\u00e1nku<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#En_marketingkanal_til_faa_tusinde_der_tjener_millioner\" >En marketingkanal til f\u00e5 tusinde, der tjener millioner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#Saadan_laver_du_effektiv_e-mail_marketing\" >S\u00e5dan laver du effektiv e-mail marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#1_Vaelg_det_rigtige_vaerktoej_til_udsendelse_af_e-mails\" >1) V\u00e6lg det rigtige v\u00e6rkt\u00f8j til udsendelse af e-mails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#2_Indsaml_aktivt_kontakter_i_overensstemmelse_med_loven\" >2) Indsaml aktivt kontakter i overensstemmelse med loven<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#3_Opsaet_den_vigtigste_automatisering_%E2%80%93_forladt_kurv\" >3) Ops\u00e6t den vigtigste automatisering \u2013 forladt kurv<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#4_Send_nyhedsbreve_regelmaessigt_men_oversvoem_ikke\" >4) Send nyhedsbreve regelm\u00e6ssigt, men oversv\u00f8m ikke<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#5_Send_kun_folk_indhold_de_er_interesseret_i\" >5) Send kun folk indhold, de er interesseret i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#6_Opret_meningsfulde_automatiseringer_og_opdater_dem_loebende\" >6) Opret meningsfulde automatiseringer, og opdat\u00e9r dem l\u00f8bende<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#7_Brug_verber_og_aktionsord_i_emnelinjen\" >7) Brug verber og aktionsord i emnelinjen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#8_Proev_emojis_%F0%9F%98%8D\" >8) Pr\u00f8v emojis \ud83d\ude0d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#9_Eksperimenter_med_tal_og_statistikker\" >9) Eksperiment\u00e9r med tal og statistikker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#10_Vaek_nysgerrigheden_hos_modtagerne\" >10) V\u00e6k nysgerrigheden hos modtagerne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#11_Udnyt_preview-teksten\" >11) Udnyt preview-teksten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#12_Glem_ikke_CTA_%E2%80%93_en_knap_der_opfordrer_til_handling\" >12) Glem ikke CTA \u2013 en knap der opfordrer til handling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#13_Skriv_enkelt_og_forstaaeligt_%E2%80%93_godt_copy_er_fundamentet\" >13) Skriv enkelt og forst\u00e5eligt \u2013 godt copy er fundamentet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#14_Personaliser_indholdet\" >14) Personalis\u00e9r indholdet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#15_Test_emnelinje_og_indhold\" >15) Test emnelinje og indhold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#16_Kontroller_hvad_du_sender\" >16) Kontroll\u00e9r, hvad du sender<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#17_Opsaet_reaktiveringskampagner\" >17) Ops\u00e6t reaktiveringskampagner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#18_Slet_doede_kontakter\" >18) Slet d\u00f8de kontakter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/loudavymkrokem.cz\/da\/e-mail-marketing-strategi\/#Har_du_brug_for_hjaelp_til_e-mail_marketing\" >Har du brug for hj\u00e6lp til e-mail marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"En_marketingkanal_til_faa_tusinde_der_tjener_millioner\"><\/span>En marketingkanal til f\u00e5 tusinde, der tjener millioner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hos vores kunder udg\u00f8r e-mail marketing 15-30 % af den samlede oms\u00e6tning. <strong>Det er ikke us\u00e6dvanligt, at vi hos en webshop med 40.000 aktive kunder kan generere tocifrede millionbel\u00f8b i oms\u00e6tning via mailing.<\/strong> Det hele afh\u00e6nger af antallet af kunder (e-mailing er prim\u00e6rt et remarketingv\u00e6rkt\u00f8j) og det produktsegment, som webshoppen tilbyder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Den store fordel i forhold til PPC-annoncer, prissammenligningssider eller annoncer p\u00e5 sociale medier er, at <strong>den \u00f8konomiske investering i en velfungerende e-mail marketing strategi er minimal sammenlignet med den oms\u00e6tning, den genererer<\/strong>.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background wp-block-paragraph\">\ud83d\udca1 Vi har bedst erfaring med v\u00e6rkt\u00f8jet <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\"><strong>Ecomail<\/strong><\/a>, som er ret prisvenligt. Du betaler kun for antallet af aktive kontakter \u2013 med en database p\u00e5 30.000 koster det ca. 1.150 kr. om m\u00e5neden uden begr\u00e6nsning p\u00e5 antallet af udsendte mails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mens du ved PPC og andre annoncer skal betale for specialistens tid og selve annonceringsomkostningerne, <strong>betaler du ved e-mail marketing kun for specialistens tid<\/strong> og eventuelle marketingaktioner som fx en rabat p\u00e5 30 kr. p\u00e5 det f\u00f8rste k\u00f8b. Det betyder, at <strong>e-mail marketing, der kan tjene dig flere millioner om m\u00e5neden, m\u00e5ske kun koster dig nogle f\u00e5 tusinde kroner.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aadcf63a0776&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aadcf63a0776\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vysledky-ecomail.jpg\" alt=\"resultater fra e-mail marketing\" class=\"wp-image-58285\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hos vores kunder udg\u00f8r e-mail marketing op til 15-30 % af den samlede oms\u00e6tning<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Saadan_laver_du_effektiv_e-mail_marketing\"><\/span>S\u00e5dan laver du effektiv e-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nu kigger vi p\u00e5 de tips og tricks, der kan g\u00f8re din e-mail marketing til den mest indtjenende salgskanal for din webshop, virksomhed eller dit brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Vaelg_det_rigtige_vaerktoej_til_udsendelse_af_e-mails\"><\/span>1) V\u00e6lg det rigtige v\u00e6rkt\u00f8j til udsendelse af e-mails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Det er helt afg\u00f8rende at bruge det rigtige v\u00e6rkt\u00f8j til udsendelse af e-mails. Du b\u00f8r v\u00e6lge et v\u00e6rkt\u00f8j, der kan integreres godt med din webshop, Facebook og Google Analytics. <strong>Uden en god integration med din webshop kan du ikke oprette den vigtigste mailkampagne \u2013 nemlig forladt kurv.<\/strong> Uden korrekt m\u00e5ling kan du heller ikke vurdere, om dine kampagner er effektive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e6rkt\u00f8jet b\u00f8r kunne h\u00e5ndtere A\/B-test af b\u00e5de emnelinje og indhold samt oprettelse af automatiserede kampagner. Vi har pr\u00f8vet en lang r\u00e6kke v\u00e6rkt\u00f8jer som fx Mailchimp og Active Campaign, men til sidst <strong>flytter vi alle vores kunder over til <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\">Ecomail<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hvis du t\u00f8ver med at skifte, s\u00e5 g\u00f8r det \u2013 du vil ikke fortryde det.<\/strong> En stor fordel er ogs\u00e5, at Ecomail har en tilg\u00e6ngelig teknisk support i arbejdstiden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Indsaml_aktivt_kontakter_i_overensstemmelse_med_loven\"><\/span>2) Indsaml aktivt kontakter i overensstemmelse med loven<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Det vigtigste er at indsamle nye kontakter, og den mest effektive metode er kontakt mod rabat (fx en rabat p\u00e5 30 kr. p\u00e5 det f\u00f8rste k\u00f8b) eller download af en s\u00e5kaldt lead magnet. En magnet kan fx v\u00e6re en PDF med en kogebog eller en guide til at bygge et hydroponisk system derhjemme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Du indsamler naturligvis ogs\u00e5 kontakter ved bestillinger p\u00e5 din webshop,<\/strong> men k\u00f8beren skal give samtykke til at modtage markedsf\u00f8ringsmateriale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der findes ogs\u00e5 <strong>mere sofistikerede metoder til indsamling af e-mails,<\/strong> som kan give dig mere relevante kontakter. S\u00e6lger du fx haveprodukter, kan du lokke med <strong>et e-mailkursus over flere uger om havearbejde<\/strong>, dyrkning af gr\u00f8ntsager, formering af stueplanter osv. S\u00e6lger du marketingkurser, kan du tilbyde et e-mailkursus om annoncering p\u00e5 Facebook.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aadcf63a135c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aadcf63a135c\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/vydelavej-na-internetu.jpg\" alt=\"tjen penge online\" class=\"wp-image-58291\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Opsaet_den_vigtigste_automatisering_%E2%80%93_forladt_kurv\"><\/span>3) Ops\u00e6t den vigtigste automatisering \u2013 forladt kurv<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Den mest grundl\u00e6ggende <strong>automatisering er forladt kurv<\/strong>. Vi anbefaler at s\u00e6tte den op direkte i Ecomail eller et andet e-mail marketing-v\u00e6rkt\u00f8j fremfor direkte i webshoppen. <strong>Forladt kurv<\/strong> opsat i Ecomail <strong>reddede hos \u00e9n kunde over 1.100 ordrer p\u00e5 \u00e9t \u00e5r.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Send_nyhedsbreve_regelmaessigt_men_oversvoem_ikke\"><\/span>4) Send nyhedsbreve regelm\u00e6ssigt, men oversv\u00f8m ikke<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Send kun nyhedsbreve, n\u00e5r du har noget at sige, og oversv\u00f8m aldrig dine kontakter. <strong>Hvad b\u00f8r du skrive til folk?<\/strong> Du b\u00f8r bestemt ikke glemme at sende nyheder, m\u00e5nedlige kampagner eller ugentlige tilbud, hvis du k\u00f8rer dem p\u00e5 din webshop. Send nyhedsbreve i tr\u00e5d med din <a href=\"https:\/\/loudavymkrokem.cz\/obsahovy-marketing%EF%BF%BC\/\"><strong>indholdsstrategi<\/strong><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Send_kun_folk_indhold_de_er_interesseret_i\"><\/span>5) Send kun folk indhold, de er interesseret i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Opret automatiseringer med indhold, der er relevant for de enkelte personer. Segment\u00e9r dine kontakter efter interesse og adf\u00e6rd p\u00e5 webshoppen, s\u00e5 du kun sender dem indhold, der kunne interessere dem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Glem fx ikke at sende en automatisk p\u00e5mindelse til kunder, n\u00e5r det er tid til at k\u00f8be reservedele til det apparat, de har k\u00f8bt.<\/strong> S\u00e6lger du mere komplekse produkter, s\u00e5 send en vejledning p\u00e5 e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00f8ber folk havev\u00e6rkt\u00f8j eller fr\u00f8 hos dig, s\u00e5 send dem tips om, hvad der skal s\u00e5s hvorn\u00e5r. K\u00f8ber de kosmetik? Lav e-mails med tips til hudpleje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Opret_meningsfulde_automatiseringer_og_opdater_dem_loebende\"><\/span><strong>6) Opret meningsfulde automatiseringer, og opdat\u00e9r dem l\u00f8bende<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Den st\u00f8rste styrke ved e-mail marketing ligger i automatiseringerne, fordi du kun s\u00e6tter dem op \u00e9n gang. Derefter justerer du dem blot ud fra, hvordan folk reagerer. <strong>Du kan lave automatiseringer til folk, der k\u00f8ber produkter til bodybuilding, yoga eller kaffeelskere<\/strong> \u2013 det afh\u00e6nger af, hvad din webshop eller dit website tilbyder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hvis du skaber interessant indhold, vil folk ikke kun l\u00e6se det \u2013 de bygger ogs\u00e5 en st\u00e6rkere relation til dit brand, og chancen for at de k\u00f8ber de produkter, du anbefaler i mailen, stiger markant.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aadcf63a1edc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aadcf63a1edc\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/automatizace.png\" alt=\"automatiseringer i e-mail marketing\" class=\"wp-image-58286\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Automatiseringer kan oprettes i <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\">Ecomail<\/a> ekstremt nemt<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Brug_verber_og_aktionsord_i_emnelinjen\"><\/span><strong>7) Brug verber og aktionsord i emnelinjen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Emnelinjen skal v\u00e6re st\u00e6rk nok til at fange opm\u00e6rksomheden. Derfor anbefales det at bruge verber, der v\u00e6kker f\u00f8lelser eller handling, fx <em>\u201ek\u00f8b&#8221;<\/em>, <em>\u201eslutter&#8221;<\/em>, <em>\u201eg\u00e5 ikke glip af&#8221;<\/em>, <em>\u201esnart udsolgt&#8221;<\/em> og <em>\u201etillykke&#8221;<\/em>. Derudover virker aktionsord som <em>\u201ekun i dag&#8221;<\/em>, <em>\u201erabat&#8221;<\/em> og <em>\u201evigtigt&#8221;<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Proev_emojis_%F0%9F%98%8D\"><\/span><strong>8) Pr\u00f8v emojis<\/strong> \ud83d\ude0d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Selvom mange eksperter i e-mail marketing fors\u00f8ger at undg\u00e5 emojis, fordi de kan p\u00e5virke leveringsevnen, kan de \u00f8ge open rate (andelen af folk, der \u00e5bner mailen) med op til 57 %. Det er derfor en god id\u00e9 at eksperimentere med emojis i A\/B-test \u2013 men test altid en version med og en uden, s\u00e5 du ved, hvordan det p\u00e5virker leveringsevnen og open rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Eksperimenter_med_tal_og_statistikker\"><\/span><strong>9) Eksperiment\u00e9r med tal og statistikker<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Folk elsker statistikker og tal. Brug derfor tal og statistikker i emnelinjen, n\u00e5r det er muligt.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>25 % rabat kun i dag.<\/strong><\/li>\n\n\n\n<li><strong>90 % elsker denne kaffe.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Vaek_nysgerrigheden_hos_modtagerne\"><\/span><strong>10) V\u00e6k nysgerrigheden hos modtagerne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Folk er af natur nysgerrige, og det kan du udnytte fantastisk i e-mail marketing. <strong>Giv dem lige nok til at bide p\u00e5 krogen, men afsl\u00f8r ikke pointen<\/strong> i den indledende tekst, fx:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201eAt formere en monstera er lettere, end du tror.&#8221;<\/li>\n\n\n\n<li>\u201eDet her vidste du sikkert ikke om puddelhunde.&#8221;<\/li>\n\n\n\n<li>\u201eEn fare for b\u00f8rn, der lurer i dit eget hjem.&#8221;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Udnyt_preview-teksten\"><\/span><strong>11) Udnyt preview-teksten<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hos de fleste e-mailklienter vises ikke kun emnelinjen, men ogs\u00e5 den s\u00e5kaldte \u201epreview text&#8221; \u2013 alts\u00e5 forh\u00e5ndsvisningsteksten. Bruger du Ecomail, <strong>kan du meget nemt redigere denne tekst og dermed supplere emnelinjens information.<\/strong> Glem ikke at udnytte det fuldt ud.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aadcf63a271d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aadcf63a271d\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/preview-text.png\" alt=\"eksempel p\u00e5 preview-tekst\" class=\"wp-image-58287\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Eksempel p\u00e5 brug af preview-tekst<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Glem_ikke_CTA_%E2%80%93_en_knap_der_opfordrer_til_handling\"><\/span><strong>12) Glem ikke CTA \u2013 en knap der opfordrer til handling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I en e-mail b\u00f8r der altid v\u00e6re mindst \u00e9n knap, der opfordrer til handling (<em>k\u00f8b, download, l\u00e6s mere<\/em>). <strong>Knapperne b\u00f8r v\u00e6re r\u00f8de.<\/strong> Eksperiment\u00e9r ikke \u2013 r\u00f8dt fungerer bedst if\u00f8lge alle studier. Brug r\u00f8de knapper b\u00e5de p\u00e5 bannere og i e-mails. De virker bedre. Punktum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e5r vi udarbejder en brandbook for kunder, s\u00f8rger vi altid for at inkludere en r\u00f8d farve, som vi bruger til CTA-knapper og kampagner. R\u00f8dt fanger simpelthen folks opm\u00e6rksomhed mest, og den der ikke bruger det, g\u00e5r glip af noget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Skriv_enkelt_og_forstaaeligt_%E2%80%93_godt_copy_er_fundamentet\"><\/span><strong>13) Skriv enkelt og forst\u00e5eligt \u2013 godt copy er fundamentet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Godt copy er fundamentet \u2013 s\u00e6lg med en historie eller humor, men v\u00e6r klar, forst\u00e5elig og kortfattet. Folk gider ikke l\u00e6se lange tekster. <strong>Sig derfor det vigtigste allerede i det f\u00f8rste afsnit.<\/strong> Skriv tekster i tr\u00e5d med dit <strong><a href=\"https:\/\/www.google.com\/search?q=loudavymkrokem+tone+of+voice&amp;client=safari&amp;rls=en&amp;ei=RopWY8CXGNLisAfWsqy4Ag&amp;ved=0ahUKEwjA0qL78_j6AhVSMewKHVYZCycQ4dUDCA4&amp;uact=5&amp;oq=loudavymkrokem+tone+of+voice&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQghEKABMgUIIRCgAToKCAAQRxDWBBCwAzoHCAAQgAQQDToFCAAQogQ6BwghEKABEAo6BQgAEIAEOgQIIRAVSgQIQRgASgQIRhgAUKgDWOMdYKUeaAZwAXgBgAGoAogB8xKSAQcxMC4xMS4xmAEAoAEByAEIwAEB&amp;sclient=gws-wiz\" target=\"_blank\" rel=\"noopener\">Tone of Voice<\/a><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Personaliser_indholdet\"><\/span><strong>14) Personalis\u00e9r indholdet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tiltag folk med det fornavn, de har registreret sig med p\u00e5 din webshop. Det er meget nemt at g\u00f8re i <a href=\"https:\/\/loudavymkrokem.cz\/ecomail-recenze\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ecomail<\/strong><\/a>, men ogs\u00e5 hos andre e-mail marketing-udbydere. Send forskellige tilbud til m\u00e6nd og kvinder. <strong>Tilpas din mailing efter,<\/strong> hvad folk klikker p\u00e5 og k\u00f8ber i din webshop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Test_emnelinje_og_indhold\"><\/span>15) <strong>Test emnelinje og indhold<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B-test er ekstremt vigtigt, n\u00e5r du laver e-mails. Pr\u00f8v forskellige verber eller test brugen af emojis i emnelinjen. <strong>Send aldrig en e-mail uden at have testet emnelinjen eller en alternativ version af indholdet.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aadcf63a3344&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aadcf63a3344\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/ab-test.png\" alt=\"A\/B-test i e-mail marketing\" class=\"wp-image-58288\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Eksempel p\u00e5, hvordan A\/B-test ser ud i Ecomail<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Kontroller_hvad_du_sender\"><\/span><strong>16) Kontroll\u00e9r, hvad du sender<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En af de st\u00f8rste fejl er at sende en e-mail uden f\u00f8rst at kontrollere, hvordan den ser ud p\u00e5 desktop og mobil. Tjek at links virker, at billeder indl\u00e6ses korrekt, og at formateringen er i orden.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aadcf63a3bb8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aadcf63a3bb8\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/test-jak-to-vypada.png\" alt=\"test af e-mail inden udsendelse\" class=\"wp-image-58289\" title=\"\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brug altid test-e-mails inden den rigtige udsendelse<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Opsaet_reaktiveringskampagner\"><\/span><strong>17) Ops\u00e6t reaktiveringskampagner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ops\u00e6t en reaktiveringskampagne til kunder, der ikke har k\u00f8bt i lang tid. <strong>Har de ikke k\u00f8bt hos dig i et halvt \u00e5r eller et helt \u00e5r? Send dem automatisk en rabat.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Slet_doede_kontakter\"><\/span><strong>18) Slet d\u00f8de kontakter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Har de ikke k\u00f8bt i over et \u00e5r, hverken klikket eller \u00e5bnet nogen e-mail, og reagerede de ikke p\u00e5 reaktiveringskampagnen? <strong>Slet dem.<\/strong> <strong>Det giver ingen mening at betale for en kontakt<\/strong> (du betaler e-mail marketing-v\u00e6rkt\u00f8jer efter antal kontakter eller udsendte e-mails), der ikke reagerer. Helt seri\u00f8st \u2013 v\u00e6r ikke bange for det, og <strong>brug ikke mere, end du beh\u00f8ver.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Har_du_brug_for_hjaelp_til_e-mail_marketing\"><\/span><strong>Har du brug for hj\u00e6lp til e-mail marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lkmedia.cz\" target=\"_blank\" rel=\"noopener\"><strong>Kontakt os<\/strong><\/a>. Selvom vi ikke kan garantere, at vi har plads til at tage dig ind som ny kunde, finder vi altid tid til en konsultation. Vi gennemg\u00e5r gerne din nuv\u00e6rende e-mailing og foresl\u00e5r automatiseringer eller metoder til at indsamle nye kontakter.<\/p>\n\n\n\n<script>\n        (function (w,d,s,o,f,js,fjs) {\n            w['ecm-widget']=o;w[o] = w[o] || function () { (w[o].q = w[o].q || []).push(arguments) };\n            js = d.createElement(s), fjs = d.getElementsByTagName(s)[0];\n            js.id = '4-f67e22c6c3dacfc9b77b6b40399abc16'; js.dataset.a = 'lkmedia'; js.src = f; js.async = 1; fjs.parentNode.insertBefore(js, fjs);\n        }(window, document, 'script', 'ecmwidget', 'https:\/\/d70shl7vidtft.cloudfront.net\/widget.js'));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"<p>\u2705 E-mail marketing er den billigste kilde til oms\u00e6tning \u2705 Underst\u00f8t dine remarketingkampagner med e-mail \u2705 Brug set-and-forget-automatiseringer<\/p>\n","protected":false},"author":3,"featured_media":59726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","rank_math_title":"18 tips til e-mail marketing der tjener millioner","rank_math_description":"L\u00e6r 18 konkrete tips til e-mail marketing, der kan generere millioner i oms\u00e6tning. Automatisering, segmentering og A\/B-test. L\u00e6s med her!","rank_math_focus_keyword":"e-mail marketing","rank_math_seo_score":""},"categories":[2629],"tags":[],"class_list":["post-426236","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing"],"acf":[],"featured_image_src":"https:\/\/loudavymkrokem.cz\/wp-content\/uploads\/2023\/05\/email-marketing.jpg","author_info":{"display_name":"Lucie Kone\u010dn\u00e1","author_link":"https:\/\/loudavymkrokem.cz\/da\/author\/lucie-konecna\/"},"_links":{"self":[{"href":"https:\/\/loudavymkrokem.cz\/da\/wp-json\/wp\/v2\/posts\/426236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loudavymkrokem.cz\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loudavymkrokem.cz\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/da\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/da\/wp-json\/wp\/v2\/comments?post=426236"}],"version-history":[{"count":0,"href":"https:\/\/loudavymkrokem.cz\/da\/wp-json\/wp\/v2\/posts\/426236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/da\/wp-json\/wp\/v2\/media\/59726"}],"wp:attachment":[{"href":"https:\/\/loudavymkrokem.cz\/da\/wp-json\/wp\/v2\/media?parent=426236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/da\/wp-json\/wp\/v2\/categories?post=426236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loudavymkrokem.cz\/da\/wp-json\/wp\/v2\/tags?post=426236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}